Wahaha’s new cross-border trend joins hands with Ctrip to create a ＂coffee place＂ theme room

Riding on the cross-border trend, Wahaha Group has once again opened up new ideas. Since October, it has joined hands with Licheng Group, a subsidiary of Ctrip Travel Network, and Lvyue Group to jointly create a "coffee-themed room". As a new product to be re-launched in 2023, the birth of the coffee spot originated from Wahaha’s keen sense of the trend of coffee demand in the market, and is a signature product of its new track of "fresh can coffee", which is a master producer.

The theme room is equipped with photo walls, throw pillows and other items that are strongly related to the coffee position. At the same time, each consumer is given a free coffee latte, which makes the room "strong coffee flavor" and captures the hearts of coffee lovers in one fell swoop. It is understood that the "coffee position theme room" activity plan covers 13 cities including Shanghai, Hangzhou, Huzhou, Ningbo, Jiaxing, Suzhou, Wuxi, Yangzhou, Suqian, Hefei, Anqing, Nanjing, and Chunan Qiandao Lake, with a total of 100 hotels. As the event further advanced, many consumers went to the hotel to explore the store, clocked in the coffee position, felt the quality of the "fresh pot", and posted praise through social media, one after another said: The room is comfortable, the coffee is full of "flavor", and the platinum and black gold color scheme is very textured.

To become the protagonist of this theme room, the coffee position obviously has its own advantages. The use of alpine Arabica coffee beans, imported milk sources from New Zealand, supervised by Q-Grader coffee tasters, SCA roasters carefully customized coffee roasting curves, and rigorous processes have created the extraordinary value of the coffee position. Coupled with "high temperature spray drip filtration" and "instantaneous fresh-locking technology", the use of the current industry’s advanced aseptic cold irrigation production line has further enhanced the high-quality taste of Wahaha coffee position lattes.

In recent years, Wahaha has launched new tricks on the joint name, AD calcium milk has cooperated with BilibiliWorld, Onmyoji, and Teddy to create "Today’s Underage IP", PH9.0 soda water has joined hands with the tide play brand to play "blind water" concept, and very cola has integrated Dunhuang IP to actively embrace Guochao culture… In addition, it also includes different brands such as Douluo Continent, Kuaikan Comics, League of Legends, DIMOO, etc., and has penetrated into various circles such as ACG, e-sports, and tide play, achieving a win-win situation of word-of-mouth and benefits.

This cross-border is the first cooperation between Wahaha and Ctrip, two well-known brands in the industry. Whether it is in terms of brand spirit, brand value proposition, or crowd coverage, Wahaha and Ctrip have a high degree of overlap. As a leader in the food and beverage industry, Wahaha’s pursuit of healthy food and a better life has never stopped. In response to this new joint trend, the relevant staff said: "We hope to actively expand new consumption scenarios through cross-border marketing, release the consumption potential of overlapping target customers, embrace the younger generation, and jointly explore new ways of travel consumption."