Dongfeng Peugeot new 5008 world premiere, pre-sale price 177,700 yuan

On October 29th, Dongfeng Peugeot’s new 5008 made its world debut. The new 5008 is the first in the world to rejuvenate the Lion logo in the Chinese market, demonstrating the enterprising heart of the Peugeot brand to cultivate the Chinese market. At the launch site, Peugeot announced the pre-sale price of three new 5008 models. The true love version is 177,700 yuan; the beloved version is 189,700 yuan; and the beloved full-seat version is 193,700 yuan. Also arriving is the same model officially designated by the French Embassy in China – the Peugeot new 5008 Lifetime Glory Limited Edition, limited to 399 units, and the official direct price is 233,700 yuan. In addition, Peugeot also announced the pre-sale policy and customer care services of the new 5008.

From 2002 to 2022, during the 20-year history of being rooted in China, Dongfeng Peugeot has always been customer-centric and comprehensively improved the user experience from multiple dimensions of products, services and brands. As a digital platform for co-creation, co-governance and sharing with users, Sochaux Community aims to establish deep resonance with every Chinese user and share the pure new French charm. In Sochaux Community, Lion Fan users can unlock various exclusive benefits and interact with Dongfeng Peugeot’s product service team.

While adhering to the new French experience and the social circle of taste, Dongfeng Peugeot’s new 5008 continues to evolve, passing on the Peugeot brand value of "beauty, movement and texture" through the new French lion soul aesthetics, super five-star large space and surging control of the three core products, bringing a fashionable and personalized car experience to young users who balance family and career and pay attention to life taste.

The new shield-shaped lion logo is paired with the Phantom Black model logo, which makes the roar-like front face more impactful and showcases the lion’s soul aesthetics. The iconic lion-eye LED headlights are paired with fangs-type LED daytime running lights to further showcase the fierce style of the Lion King. The star-moving dot-matrix bezel-less air intake grille integrates the wild beauty of the Lion King’s galloping wind and ignites the passion for driving.

The slender and flexible three-dimensional waistline shows the majestic beauty. The suspended black diamond roof and 19-inch diamond-cut two-tone rims are like a flowing rhythm. In the jumping tail design, the new PEUGEOT logo runs through it, with the Phantom Black brand logo and model logo, making the lion’s claw LED taillight more recognizable.

As the flagship of the new French SUV family, Peugeot’s new 5008 is designed to satisfy all-round family users. Especially under the super-long wheelbase of 2840mm, the new 5008 has a spacious cockpit space. The second seat can not only adjust back and forth, but also support proportional folding, resulting in a more flexible space combination. The one-button boss button is adapted to business travel scenarios, and enjoys a wide range of comfort. The new 50087-seat model will also provide a more flexible third-row space, providing more flexibility and convenience for passengers in travel life.

Peugeot’s new 5008 is made of Claudia leather and Alcantara ? imported from Italy to create a comfortable and luxurious interior. 117 silence measures are paired with the DTS Digital Theater to provide high fidelity audio-visual enjoyment.

In terms of safety, up to 1600MPa of ultra-high-strength thermoformed steel is built into a steel structure body. Low-odor, low-VOC environmentally friendly interior materials and sound insulation materials create a low-formaldehyde healthy cockpit. The AQS air quality detection system sensitively reflects the air changes in the car, and always cares for the health of each driver and passenger with fresh and clean air. The ADAS intelligent safe driving assistance system has added 360 ° panoramic high definition reversing images and transparent chassis, and a number of intelligent technologies such as ACC adaptive cruise, LKA lane departure assistance, ABSD active blind spot monitoring, and AEBS active emergency braking system also escort safety.

Dongfeng Peugeot’s new 5008 understands Chinese users’ expectations for intelligence. The new Blue-i3.0 intelligent network system also integrates smarter intelligent voice interaction, which can realize various voice controls such as travel navigation, communication and entertainment, system control, online inquiry and vehicle control. In terms of functional experience, Blue-i3.0 has a rich application ecosystem, supporting Autonavi map online navigation, AR real scene navigation, singing bar applications, etc.; there are also entertainment and leisure applications such as Sina News, CCTV audio and video, and Mango TV in the app mall that can be installed; there are also a large number of fast applications Mini Program expansion, bringing users easy and enjoyable intelligent enjoyment.

Peugeot’s new 5008 also comes standard with a 1.8T + 8AT gold power combination. The 1.8T turbocharged engine has a maximum output power of 155kW and a maximum output torque of 300N · m, providing a more abundant power reserve for a leisurely driving experience. Aisin’s original imported 8-speed automatic gearbox has a faster gear shift speed, which makes the power release more exciting.

In order to enhance the pleasure of the self-driving journey, the Peugeot new 5008 also provides excellent driving quality with a century-old CLDR chassis adjustment. The small racing steering wheel is equipped with paddle shifters to make driving more enjoyable. The enhanced GripControl multi-road condition adaptation system has five driving modes, adapting to different road conditions such as road, snow, mud, sand, etc. Then cooperate with the HDC ramp to slowly descend, making the exploration journey more comfortable.

On the occasion of the pre-sale of the new 5008, Dongfeng Peugeot adheres to customer first, providing flagship first-class benefits, limited-time upgrades, the limited edition of the new 5008 Lifetime Glory and its exclusive services, making travel life more tasteful.

Dongfeng Peugeot also offers a limited-time upgrade service for the next order. During the pre-sale period, users who place an order for the new 5008 Love Edition only need to pay an additional 999 yuan to upgrade from a 5-seat to a 7-seat Love Full-seat model. In addition, on the occasion of the pre-sale of the new 5008, old Peugeot users can also enjoy the 20th anniversary sincere gift. Old users can redeem before December 31 and enjoy an additional 3,000 yuan value-added fund.

It is worth mentioning that Dongfeng Peugeot also launched 399 new 5008 Lifetime Glory Limited Edition on the occasion of the 20th anniversary brand celebration. The interior of the limited edition model is made of NAPPA seats and Alcantara materials imported from Italy, creating a comfortable interior. In addition to enjoying all the pre-sale rights, there are also five first owner Lifetime Glory services, including lifetime free maintenance/free intelligent network connection/free renewal/free rescue/free door-to-door pickup and delivery service, which is more respectful. In terms of exclusive private enjoyment, in addition to imagining all the pre-sale rights, the limited edition models can also enjoy customized gifts such as private courses.

At present, the new Peugeot 5008 has been fully pre-sold, and the actual cars will arrive at the store one after another.