Extreme pet powder! A new benchmark for the explosion of sedans, Dongfeng Peugeot’s new 408 is on the market

[Global Network Car Comprehensive Report] On August 21, Dongfeng Peugeot announced the "new French high-quality palanquin – the new 408" with an exclusive letter to Lion powder and Sochaux community friends "Paper is short and long, and the words are like meeting". The official direct price is 105,700 yuan for the enterprising version, 114,700 yuan for the chasing version, and 121,700 yuan for the dream version.

After the pre-sale pet powder day on July 27, the new 408 won the affirmation of most friends with its uncompromising conscience quality, 48 mainstream configurations, and a very sincere pre-sale price. It was called "the king of the sedan roll" by everyone, and the shot was "Wang fried". Luo Ming, general manager of Dongfeng Peugeot, introduced in the letter that in order to meet customer needs, the new 408 dream version is open to black interior options. Not only that, after the new 408 is listed, it still brings you lifelong pet powder rights and full of sincerity. Data shows that the new 408 has exceeded 10,000 orders in 24 days from the date of pre-sale!

48 mainstream configurations are standard in all series, creating a new benchmark for the explosion of A-class sedans

As a new French high-quality sedan, the new 408 conveys the Peugeot brand value "beauty, dynamics and texture" with three core products: lion soul aesthetics, quality and large space, and dynamic driving fun. At the same time, it also brings fashion personality, leapfrog enjoyment, and surging and efficient car experience to the majority of consumers.

In addition, Dongfeng Peugeot has standard 48 mainstream configurations used by users and high frequencies, including 1.6T all-aluminum twin-turbocharged single-turbocharged engine, Aisin 6AT third-generation automatic transmission, leather small multi-function racing steering wheel, i-Cockpit cockpit, 17-inch aluminum alloy wheels, 12-inch LCD combination instrument, 10-inch intelligent high definition touch screen, fangs LED daytime running lights, lion eye LED headlights, lion claw LED tail lights, century-old CLDR master-level adjustment chassis, etc. It is worth mentioning that the new 408 does not increase the price, and the direct price starts from 105,700 yuan. The price is very competitive, creating a new benchmark for the explosion of A-class sedans.

The new 408 is equipped with the newly upgraded Blue-i 3.0 intelligent network system, which will provide users with a smoother and more efficient intelligent interaction experience. In terms of interface style, Blue-i 3.0 has a new UI interface, which adopts multi-card interface display function, which is simple and intuitive and easy to operate. In human-machine interaction, Blue-i 3.0 has humanized intelligent voice interaction, bringing faster response and execution. In terms of functional experience, Blue-i 3.0 has a rich application ecosystem, supporting Autonavi map online navigation, singing bar application to experience car KTV at any time; there are also rich entertainment and leisure applications such as Sina News, CCTV audio and video, Mango TV, and Cloud Listening in the application mall that can be installed online; there are also massive fast application Mini Program expansion, supporting Spiritual Wealth Club, Constellation Story, Litchi Blog, Sanmao Tour Attractions Explanation, Douguo Food, Sohu.com, Haotu Video and other Mini Programs, which will bring users easy and enjoyable intelligent enjoyment.

In terms of body color, the new 408 not only provides pearlescent white, starry night blue, carbon crystal black, and silver wing gray 4 pearlescent paint color schemes, but also 6 official color-changing car films (glacier blue, cherry powder, pine cloud green, president orange, aurora green, fog gray), ten car colors, fully meet the personalized needs of users.

The Soxiao community has been newly upgraded, creating an exclusive circle of "To" colleagues

With the launch of the new 408, the Soxiao community has also ushered in a new upgrade. The upgraded Soxiao community has not only launched the "Cloud Exhibition Hall", allowing everyone to taste the new 408 online. It has also created a variety of activity routes for everyone, such as "Vitality Football", "Happy Food", and "Love Coffee": If you like football, you can sign up to participate in the national football friendly match of the Soxiao community; if you like food, you can join the Chinese restaurant food tour, and the food experts will take you to eat for fun; if you like coffee, you can visit the love coffee garden with Dongfeng Peugeot to taste the mellow fragrance and expand your life. Next, Dongfeng Peugeot will also cater to user preferences and create more lines.

All users of the Sauchot community can become "Peugeot National Partners". Partners can get 200 points for every experience officer they recommend to successfully test drive; partners recommend users to buy and successfully pick up 1 car, depending on the membership level, they can get up to 15,000 points. If you are a Dongfeng Peugeot owner, you can choose to accept brand orders and provide test drive services, and you can get 1,000 points per order.

Sauchot is an exquisite town in Montbelliard, France, backed by the Alps. Peugeot was born here 212 years ago. Dongfeng Peugeot named the community Sauchot, and hoped that every partner who settled in would feel the dynamic and fashionable French charm. The Sauchot community will always be open to all users and lion fans, and with the spirit of free enterprising, continuous innovation, and together with everyone to move towards a higher quality of life.

At present, the most beautiful woman footballer Zhao Lina, the top ten craftsmen of Chinese automobiles Ye Lin, "Happy Boys Group" Wake Up, Zhang Yuan and Wang Zhuangliang have settled in Dongfeng Peugeot Soxiao Community. In the future, Dongfeng Peugeot will invite more big coffee and platforms that Lions like to continue to enter Soxiao Community.

Conscientious materials + healthy and environmentally friendly cockpit, the best choice for quality families

In addition to the visible configuration, in many invisible places, Dongfeng Peugeot also uses uncompromising conscience materials. Take the body material as an example, the new 408 "front column", "middle column", "door anti-collision beam" and other key stress parts use a large number of 1500 MPa ultra-high-strength hot stamped steel plates, and the high-strength steel of the whole vehicle accounts for more than 70%, which effectively ensures the safety of the cockpit and improves the impact resistance of the body. The new 408 body floor is designed with 6 longitudinal reinforcement beams for frontal impact, which will disperse the impact backward to the side. In addition, 6 transverse reinforcement beams are also designed for side impact. The "six horizontal and six longitudinal reinforcement beams" maximize the safety of the occupants in the event of a collision.

In order to fully protect the life safety of drivers and passengers, in addition to "steel and iron bones", there must also be a healthy and environmentally friendly interior space. The new 408 adopts a systematic and all-round green material design system, and uses a large number of environmentally friendly materials and processes with low volatility and low odor, bringing a leading advantage in cabin air quality. In the selection of vehicle interior materials such as car paint, seat materials, side interior panel materials, and carpet materials, environmentally friendly materials that are more in line with human health are used, and water-based adhesives and hot melt adhesives with better environmental protection and higher stability are used to prevent the pollution of harmful substances from the source. It is the first choice for those quality families who care about their families, have careers, focus on taste, and love life.

Since last year, Dongfeng Peugeot has made a comprehensive transition to "customer-centric", listening to users and creating together. The launch of the new 408 is another practice of Dongfeng Peugeot’s "customer-centric" concept. In the future, Dongfeng Peugeot will continue to focus on user requests, continue to create value for users from multiple dimensions of products, services and marketing, and better serve the majority of "Lion fans", French car fans and Chinese consumers.

As Luo Ming, general manager of Dongfeng Peugeot, said in the letter: "We believe in the power of perseverance. May you and I move forward firmly, keep walking, and together with the new 408, make progress, pursue light, and pursue dreams. Time will verify all the answers, and eventually meet a better us!"