Ask the world’s new M7 hot orders detonated a ＂price war＂： the ideal L7 fell by 31,000 yuan, and the extreme krypton pushed the limited-time car purchase rights

The popularity of the new M7 continues, and a tit-for-tat new energy luxury SUV "price war" has officially started.

On October 15, AITO asked the world to announce that the new M7 listed on the market in the first month of the big order has exceeded 60,000 orders. At present, the Sailis factory has added production shifts, 22 hours of continuous production every day and opened the double shift operation mechanism. In the live broadcast of the factory, Yu Chengdong, chairperson of Huawei Intelligent Vehicle Solutions, bluntly said that in order to improve the production and supply speed of the new M7 in the world, the entire industrial chain and supply chain have increased more than 20,000 workers, and at the same time increased capital investment over 1 billion yuan.

Recently, the Financial Union reporters have repeatedly explored the end point market of automobiles. Even at noon on working days, consumers who go to Huawei stores to see cars and consult are still in constant flow. In terms of policy, after the 33,000 yuan purchase rights and interests of the first sales period, the second round of car purchase rights and interests of the new M7 is worth 30,000 yuan. The deadline for activities is October 31.

The continued sale of the new M7 has directly stimulated the end point policy of competing models such as Krypton 001 and Ideal L7.

The day after the announcement of the report card of "60,000 vehicles in a single month", Extreme Krypton announced that all its models will open the rights and interests of limited-time car purchase, limited-time purchase and replacement. Among them, Extreme Krypton 001 can enjoy a maximum of 80,000 yuan after a number of rights and interests are superimposed. The activity period is from 9:00 on October 16 to 24:00 on December 31.

Compared to JK 001, the competition between the ideal L7 and the new M7 is intensifying. Not long ago, the two brands launched a "air-to-air confrontation", and End Point even spread the rumor of "re-purchase between the new M7 and the ideal L7, and the transaction can reimburse the other party’s deposit". "Our store does not have this [reimbursement deposit] policy, but the current activities of L7 and L8 are very rare, you can directly discount 31,000 yuan, and give gifts such as 20,000 points and foot mats." An ideal store salesperson told reporters.

Earlier this month, Tesla China announced that the price of the Model Y would remain unchanged while adding multi-colored ambient lights, upgraded dashboard trim, upgraded 19-inch wheels and improved acceleration performance. Such a policy is also seen by the industry as a "disguised price reduction" in a highly competitive environment.

From the perspective of market segmentation, the mid-sized/medium-sized SUV market in which Tesla Model Y, Wenjiexin M7, Ideal L7 and other models are located continues to heat up, and the competition is quite fierce. According to the data of the Passenger Federation, in September, although Tesla Model Y fell by 18% month-on-month, it was still far ahead with 53,200 vehicles. There are 7 models that sold more than 10,000 vehicles, namely Audi Q5, BMW X3, Ideal L7, Mercedes-Benz GLC, Hongqi HS5, Ideal L8 and BYD Tang. Among them, Mercedes-Benz GLC, Hongqi HS5 and BYD Tang showed a month-on-month decline, and Ideal L7 and Ideal L8 were basically flat compared with the same period in August.

The white-hot competition of new energy luxury SUVs is just a microcosm of the "Silver Ten" car market. According to incomplete statistics from the Financial Union reporters, more than a dozen car brands, including BYD, NIO, Xiaopeng, Zero Run, Volkswagen, and Buick, have recently launched different preferential policies to take over the "Golden Nine". Under the rare "peak season", the "price war" whose cycle has been extended is still ongoing.

"Because dealers increased the number of cars picked up in September, the end point prices in September and October continue to drop." Lang Xuehong, deputy secretary-general of the China Automobile Dealers Association, believes that under the background of the superposition of various factors, this year’s "Silver Ten" car market will not only be in good condition, but also the actual performance is expected to exceed "Golden Nine". "We believe that the quality of’Gold Nine Silver Ten ‘will be basically the same, and there may even be a situation of’Silver Nine Gold Ten’."

Original title: Q Jie new M7 hot orders detonated "price war": ideal L7 straight down 31,000, extremely krypton push limited-time car purchase rights

Editor: He Bao, Editor in charge: Wu Jian, Review: Wang Guangjiang