Special feature of 1905 film network filmMoon ManThe box office broke 2.9 billion, striding towards 3 billion, and became the highest-grossing feature film in Mahua FunAge. At the same time, it also became the box office champion of the summer file in 2022.There is no absolute perfection in the world, just standing in the highest position, and there are naturally many discussions behind it.

Whether it’s as high as 100% "including Teng" or the long-lost "Shen Ma Combination", the configuration of Moon Man seems to meet the audience’s highest expectations for "Mahua FunAge". After the first screening in the industry, many forecasting platforms gave an expectation of 4 billion or even 5 billion.

In terms of word-of-mouth, many people in the industry gave the evaluation of "Mahua FunAge’s Best", but with the fermentation after the film was released, Douban’s score has now dropped to 6.8, which is the same as that of the film jointly created by the director before, far less than that of "Mahua FunAge".

Judging from the current box office trend, it may not be close to the box office predicted in the previous period. What is the problem behind it? Perhaps under the "highest" expectation before the screening, the audience’s requirements have gradually become higher, and the feedback from watching movies is not as good as expected, which has become an obstacle on the road.

To put it more strictly, it is "expected management".So, for a film, how to manage the audience’s pre-screening expectations?

We try to find out the relationship between "expectation" and "result" from Moon Man to the "low attention to Bogao box office" of "Mahua FunAge" films at the beginning of the year.

Why is Moon Man not satisfied?

"Not funny enough" is the key to many viewers’ disapproval of Moon Man.Obviously, "Mahua FunAge" was born in 2015, and its comedy style, which was immersed in the stage in the past, quickly attracted many audiences and even broke the pattern of the comedy film market in the past.

In recent years, it has become a walking expression pack, various on-the-spot reactions, or interactions on variety shows, full of laughter. With the wonderful propaganda operation of movies, "including the amount of smoke" has become the core point for the audience to certify the quality of movies.

Back to Moon Man itself, we tried to find the answer from some viewers who were dissatisfied with the film.

"The first half of the movie is funny, and it is also a typical’ Mahua FunAge’, but those jokes are not as wonderful as before (the movie), and even some stalks can be guessed. Then the sci-fi elements are more important behind the story, and the comedy effect is reduced, which makes the story longer and the visibility is not high. " Some fans of "Mahua FunAge" express themselves, which is similar to the feedback of "dissatisfaction".

Just like a highly praised comment on a certain platform, "I hate stuffing sensational parts into comedies, which makes me almost unable to laugh from the second half, and it is not suitable for stuffing sensational parts into comedies."

Although Moon Man is a comedy+sci-fi movie, the label "Mahua FunAge" comes first, and the audience is more expecting comedy, and sci-fi is a seasoning. Only with the advancement of the film, more and more plots with a sense of mission develop, and the tonality of the story itself gradually moves towards the direction of tears.

As every comedy creator says, comedy is more difficult than tragedy. Especially with the popularity of various video platforms, the development of punchline by netizens has already surpassed the past comedy market.

Shen Teng once said in our interview, "All used jokes can’t be used, not only your own, but also those used by others. Then you came up with it yourself, and others played it first, so you can’t use it anymore. Now the audience has seen and heard too many things. If you can’t think of a few locks of hair, just fool it. There is no such thing. "

Looking back at "goodbye mr. loser", the "Mahua FunAge" at that time was not known by too many audiences. The outside world had no expectations for the "three noes" film at that time, and even the team itself did not trust the market in the southern cities. In the end, the audience’s expectations have already passed the box office, giving the best answer.

The same is true of the market performance of the movie "This Killer is Not Too Cold".No Shen Teng participated, although the starring role was played.Ma LiThe stunt, but actually a senior member of the "Mahua FunAge"Wei XiangSupporting the whole film. The overall attention before the screening was not high, or even optimistic, and the first day of filming was in the last file. The counterattack became the best ending of this movie.

And Shen Teng said after the screening, don’t say "including the amount of smoke" in the future, so to speak "including the amount of air".Now, looking back at everyone’s concern about "containing Teng", it is more about the expectation of the actor’s performance in the film and the chemical interaction between the actor and the film.

Moon Man is already the most mature work of the whole "Mahua FunAge", from the film industry to the cooperation between teams. But ultimately, it is not up to standard, which makes people wonder, when the audience is looking forward to the "Mahua FunAge" movie, what are they looking forward to?

Although sensational has become Moon Man’s original sin, the sensational and moving plots of those "Mahua FunAge" films in the past are not absent, but for the creative team with more macro stories, how to combine their own characteristics may be the key. The audience understands the creative progress of the team from the works. As everyone knows, this is also a beautiful "two-way trip".

Expectation management behind it

There is a question in front of us. When the film is facing the market and publicity plays the role of advertising, can it be intervened in the early stage?

We interviewed Ms. E, who is engaged in publicity and marketing. First of all, as an audience, she personally recognized Moon Man. In addition, she was in the industry and had been observing many actions of this film.

"What impressed me deeply in the early stage of the film was’ containing Teng’ and’ Shen Ma combination’. But on the whole, it has always strengthened the elements of science fiction in various materials, and the previous directors participated in space activities, all trying to convey to the audience that this is a science fiction movie. "

However, the audience’s cognition of domestic sci-fi movies always stays in harmony, which is a relatively traditional hard sci-fi. "And Moon Man is a genre-integrated work with comedy bonus. For many viewers, when they see Shen Teng, they will want to laugh. Maybe this is the key to the gap."

Manager Wang of a cinema in Suzhou talked about this phenomenon. "We have our own fan base. I saw many people discussing it, but I didn’t expect Moon Man to go like this. Some people were touched, but others felt a bit like The Wandering Earth."

Moon Man is not an isolated case. Another movie in the summer file has a similar "goods are not right".

Manager Wang said that many people’s impressions of the previous works and the cognition of Mozart in Outer Space thought it was a science fiction movie, but they didn’t expect it to be a children’s movie, and the overall impression was very poor.

Ms. E saw the difficulty of the propaganda team. "Obviously, we can see that the propaganda is trying to manage the audience’s expectations. From the later materials, they all highlight Mozart and the state of the children. The styles of the later posters are very childlike."

Just, can every material reach the audience?

No propagandist can guarantee, "Personally, I always think that publicity is like’ brainwashing’ to make the audience accept some settings of this film. After all, after the film finally came out, we also knew many problems mentioned on the Internet, but we couldn’t modify the make-up. We could only weaken it by constantly adjusting the propaganda strategy. "

Nowadays, most films are screened before screening. From the feedback of the audience, we sort out all kinds of problems that a film may encounter, and then modify it according to the progress, or adjust the direction according to the pilot report in terms of propaganda strategy.

It’s just that every movie has its own destiny, and it’s only relative to do all kinds of expected management.

Every work has the audience’s own interpretation and expectations. Perhaps for the audience, balancing their expectations will inevitably have different surprises. For the film itself, how to ensure everyone’s expectations with the work is the most important thing.

　　In 2013, the second-generation BMW X5(E70) has been a little tired with competitors changing models and upgrading, so it is time to launch the third-generation (F15) model.

　　The design of the third generation BMW X5 incorporates more family designs, such as flat "angel eyes" and open corners, etc. At the same time, the body adopts many tough folding lines, which makes it look more rigid and square.

　　The length, width, height and wheelbase of the third generation BMW X5 are 4909/1938/1772mm and 2933mm respectively, in which the length and width of the car increased by 47mm and 5mm, while the height and wheelbase remained unchanged.

　　The third-generation BMW X5 adopts L-shaped full LED taillights. Compared with the second-generation models, the tail lines are softer, but at the same time it lacks some heavy feeling. In addition, it also adopts a lot of lightweight design, which is 90 kilograms lighter than the second-generation model.

　　The interior of the third-generation BMW X5 is similar to that of the second-generation BMW X5, with clear functional areas, but many improvements have been made in details, such as the vertical widescreen design of the central control screen, the tightening of the air conditioning control panel, and the wider metal strip of the steering wheel, which all make it look obvious.

　　In terms of power, the X5 model of the third generation BMW introduced two gasoline models, xDrive50i and xDrive35i, in which xDrive50i is equipped with a 4.4L V8 twin-turbo engine. In addition to dual turbochargers, in-cylinder direct injection and Double VANOS variable valve timing technology, this engine also incorporates Valvetronic electronic valve technology, with a maximum power of 450Ps and a maximum torque of 650N• m。 The X5 xDrive35i is equipped with a 3.0L inline six-cylinder turbocharged engine, which is also the most popular model. In addition, the third-generation BMW X5 also introduced a number of diesel-powered models such as xDrive30d, xDrive40d and M50d.

　　In the environment of energy conservation and environmental protection, major manufacturers are striving to develop new power systems to replace simple internal combustion engines. In this transitional stage, plug-in hybrid systems and small-displacement engines seem to be the choices of more manufacturers, and BMW X5 is also among the practices. Around 2015, BMW introduced X5 xDrive40e, a plug-in hybrid vehicle, and X5 xDrive28i, a small-displacement engine, becoming the first manufacturers to eat crabs.

　　In 2015, the M version of the third-generation BMW X5(F15) was released, named F85 X5 M, equipped with S63b44t24.4V8 engine, with a maximum power of 575Ps and a maximum torque of 750N• m。

　　Driving experience and riding quality are the key points for the X5 of the third generation BMW. Electronic assistance makes it more convenient to move the car at low speed. CDC variable electromagnetic suspension system makes it more comfortable, and it is no longer a partial student who only pays attention to road driving performance like the X5 of the second generation BMW.

　　In 2018, BMW significantly accelerated the replacement cycle of X5, and quickly launched the fourth-generation BMW X5(G05) to ensure the competitiveness of the model. The new car is built on the platform of Cluster Architecture(CLAR).

　　In terms of appearance, the overall shape of the new BMW X5 is similar to that of the BMW X7, and it is not an exaggeration to say that it is a reduced version of the X7. Compared with the previous three generations, it should also be considered as the most angular one, with a very tough outline. BMW’s iconic kidney air intake grille adopts a one-piece design and is getting bigger and bigger; With the three-dimensional angel headlights on both sides, it looks fierce. Headlights are upgraded to full LED and full LED+ laser high beam structure, and the maximum irradiation distance of laser lamps is 500 meters.

　　The body size has increased in an all-round way. The length, width and height of the new BMW X5 are 4945/2004/1791mm respectively, and the wheelbase has reached 2975mm, which is 36/66/19mm higher than that of the previous generation, and the wheelbase is 42mm longer.

　　The body material further increases the proportion of aluminum profiles, and the front fender, door and front of the frame are all made of aluminum.

　　In the performance of the side of the car body, the new design adds several groups of style lines, one of which is gathered on the door handle at the rear of the car by the headlights running through the car body, and the smart lines add a feminine side to this muscular big guy.

　　The tail also creates the visual effect of muscles. With the brand-new three-dimensional relief taillights and internal integral LED strip, the design is more capable. The new BMW X5 is not only powered by the upper tailgate, but also powered by the lower tailgate, and its opening and closing mechanism is hidden in the door panel.

　　In terms of interior, the new BMW X5 continues to adhere to the principle of "driver-centered", and the full LCD instrument displays more information, and the larger central control LCD screen is slightly tilted to the driver’s side. The electronic gear handle and iDrive control area are made of transparent glass, creating a sense of luxury that was rare in previous BMW models.

　　In terms of power, the xDrive40i model will be equipped with a B58B30M1 3.0T inline six-cylinder turbocharged engine with a maximum power of 340Ps and a maximum torque of 450N• m； Compared with the previous B58 engine, the B58B30M1 engine keeps the same cylinder diameter, stroke and compression ratio, and the main changes are the design of cylinder head, engine management system and timing chain.

　　XDrive50i will be equipped with N63B44M3 4.4T V8 twin-turbo engine with maximum power of 462Ps and maximum torque of 650N• m。 In terms of transmission, it is matched with an 8-speed automatic gearbox.

　　In addition, the driver assistance system of the new BMW X5 has also been upgraded to the latest level. The four corners of the car body are equipped with mid-band radars, and the camera used for driver assistance has also been upgraded from binocular to binocular, which can realize the functions of automatic driving and automatic lane change in congested road sections.

　　Twenty years may not be a long time for a single model. After all, there are many models with a history of forty or fifty years, but for BMW X5, twenty years means a period of days of our lives that pioneered and focused on sports utility vehicles. Twenty-year-old, the fourth-generation BMW X5 has gradually demonstrated its strength to the world and proved to the market that the strong is stronger under the solid pace of the previous three generations. Happy 20th birthday, BMW X5. (Text: Pacific Auto Network Suo Anguo)

Original Wang Yaqi Dianshang Online

Text | Wang Yaqi

Editor | question

The girls have supported a batch of new brands of domestic products in the small red book and live broadcast room.

From Perfect Diary, Huaxizi, Winona, Runbaiyan to Tangduo, these online celebrity beauty cosmetics, which made their fortune online, have the ability to compete with industry giants such as L ‘Oré al and Estee Lauder. Commercial competition is not about temporary gains and losses. How long can consumers who love early adopters keep their enthusiasm? Will the aura of traffic always care for new brands?

There is an important formula in the field of management-customer lifetime value/customer acquisition cost, that is, LTV/CAC. Ideally, both LTV and CAC will develop in the best direction with the increase of brand awareness and the expansion of product sales channels. But it is difficult for most enterprises to do so.

In the early stage, new brands used the marketing methods that young people like to get the most accessible customers, so they need to win over potential consumers. Later, if the product itself remains unchanged, it will become more and more difficult to acquire customers, and the cost of acquiring customers will become higher and higher, while the lifetime value of these new customers will further decline. If you pull it for a longer time, it is difficult to make a move only by relying on the line.

In 2021, these new brands that made a fortune online collectively opened offline stores. Comparatively speaking, having offline sales channels means providing consumers with more experiences and services, and the life cycle of offline brands is often longer.

But for new players, the offline operation rules are not as easy to master as expected. "We have to look at hundreds of brands every year, but the real strength to do offline may be less than 10%."

"The shopping guide equipped in the counter was originally designed for us to cultivate ourselves?"

"Is it necessary for us to participate in the overall activities of 1500-300 in the shopping mall?"

"What is the difference between the two modes of joint venture and leasing? Where does the cost structure of opening an offline store come from? "

These questions raised by new brands when they entered offline have deeply impressed Huan Wang, the head of new domestic beauty products in Yintai Department Store, in the past two years. "Mature brands that started from offline at the beginning, such as L ‘Oré al Group’s brands, are familiar with opening offline stores, and the docking between the two parties is very fast. But new brands are different. They often need us to get involved deeper and give more detailed suggestions. "

On December 25th, Winona opened its first national department store in Hangzhou. On January 14th, the 14th national store of Orange Blossom settled in Wuhan. Further, cutting-edge brands such as Run Baiyan, Dr. Ai Er, and Yilian all revealed their plans to expand their offline business. "E-commerce Online" takes Winona and Tangduo as observation samples, and dissembles in detail several capabilities necessary for the new brand to expand offline.

Site selection depends on passenger flow and customer group attributes

Winona is not without offline experience. She first entered hospitals and pharmacies, and she is equipped with an offline team.

However, this kind of offline expansion is not the same as entering a department store in essence. The former is still the logic of distribution and supply, while the latter is the logic of self-operation by opening its own counter. Winona’s first offline store was located in Hangzhou Yintai Department Store West Lake Store. In 2020, Winona settled in Watsons, and the Huan Wang team who noticed this trend contacted Winona, which coincided with the latter’s intention to develop into department stores. The two sides began to dock in July last year, and they communicated before and after for almost half a year.

"E-commerce Online" understands that there are often several basic processes for a brand to enter a department store and open a counter. First, it delineates the city and selects the region, and then it negotiates the location and decoration design, which also includes the allocation of personnel and goods. Winona is very clear about the site selection, and the city is locked in Hangzhou. Huan Wang told reporters, "On the one hand, it is because Hangzhou’s own environment is relatively open and it has a high degree of acceptance of new brands; On the other hand, Winona’s products focus on sensitive muscles. The consumer groups in Shanghai and Hangzhou are more fashionable, and consumers use makeup frequently. Some Light medical cosmetology have a certain burden on the skin and are more prone to sensitive muscle groups. "

Winona is located in the side hall, close to the entrance of the shopping mall.

In other words, where the consumer groups are, the counters will be opened, which is the core strategy of Winona’s site selection.

The idea of Orange Blossom is generally similar, and it also values the indicators on the consumer side. Tangduo told reporters that Tangduo plans to basically cover the provincial capital cities in 2022.

The first idea of site selection is to look at people’s traffic. For example, Wuhan Yintai Creative City has a high average daily traffic and can rank among the top five local shopping centers. The second is the spectator group attribute. According to the relevant person in charge of the Orange Blossom brand, "the core consumer groups of Orange Blossom are concentrated in the age of 15-25, mainly college students and young women who have just entered the workplace. Many colleges and universities such as Wuhan University and Huazhong Normal University have gathered around Yintai Creative City, and the customer groups are highly matched with the core consumer groups of Orange Blossom."

The difference is that Winona and Juduo show different tendencies about who their neighbors are.

Among many department stores in Hangzhou, Winona finally chose West Lake Yintai. An important reason is that the high-end cosmetics brands here are relatively complete, and Winona’s competing products are also here, which means that the consumer groups in this area are relatively accurate and have been verified by competing products; Although the orange flower finally settled on the first floor, its initial point of view was that the first floor of the shopping mall was close to the subway exit, and the BA Jewelry Bureau was next door. "Comparatively speaking, Tangduo doesn’t mind that its neighbors are non-beauty trend brands such as POP MART and Twelve Light Years, which is really different from the past mature offline brand location ideas." Qing Yang, the person in charge of docking orange blossoms in Wuhan Yintai Creative City, said.

Juduo Wuhan Yintai Creative City Branch

The most important thing in "people’s freight yard" is people

For new brands, every step of offline business is a process from 0 to 1.

In the process of docking, Winona spent more time and energy in the counter design. Mature brands have their own templates, which can be basically copied. However, as an offline counter for new brands, except for the brand DNA elements, the overall image should be re-planned. Once the planning is completed, all stores will not be easily changed, so it is very cautious. The reporter learned that Winona found four design companies to compare the schemes respectively, and spent more than two months on image design.

Then there is the selection. It is not a good explosive product sold online, but it will definitely sell well offline. The offline layout is more spatial, and the requirements for the placement of goods are more clear. Huan Wang revealed, "In the initial stage of counters, most brands will display their own star series and explosive products, which is no problem. However, offline stores are located in different areas, and the portraits of consumers in various places are more detailed, which is almost a thousand stores and thousands of faces. For example, the climate in the north is dry and moisturizing products sell better. This requires the brand to make adjustments according to the product matrix and changes in local consumer groups, and constantly adjust with the store operation stage. "

Winona is the first store (counter) under the national line, and the final color scheme is mainly red and white.

The basic requirements for a new brand to open offline stores will come from many aspects: 1. There are at least 30 SKUs, and it is difficult for a single product line to meet the diversified consumption needs of offline customers; 2. A professional offline team, generally at least 10 people, with positions including business, operation, training, marketing and goods management personnel; 3. With stable financial support, offline sales tend to be long-flowing. The annual sales of offline counters are basically in the scale of several million, and the head can also be several hundred million, but overall, there is no online explosive high sales efficiency; 4. The offline experience and service need the brand to be equipped with offline planning.

Huan Wang told reporters that at present, less than 10% of new brands meet these four points at the same time, and a large number of new brands do not have the strength to directly open offline counters. It is worth noting that the determination of location, the design of counters and the choice of goods essentially point to the business field and goods. However, it is actually people who are more important to do offline business. What new brands really need to overcome in developing offline teams, including shopping guides in stores and operating teams operating offline stores.

Shopping guide is very important for offline stores.

Different from online business, in addition to sales volume and GMV, repurchase rate and member recruitment are indicators that new brands need to pay more attention to. The offline business logic is that high customer unit price, high transaction rate and high repurchase rate drive the consumption of members, thus making the business more stable-mature offline brands, such as L ‘Oreal, Estee Lauder, Shiseido and other large beauty groups, have high membership stickiness, and often value the development of new indicators; However, the new brands that started online, with rich online marketing methods, are not short of traffic and innovative ability. What they value more is brand loyalty, that is, the number of members, which puts higher demands on the shopping guide team.

"Offline depends on people to sell goods, and consumers will receive information deeper than online. If the goods are used well, they will have a sense of body on the spot. Making a professional training plan for shopping guides is a part that many brands have neglected in the past. An excellent shopping guide needs a comprehensive understanding of the brand and a targeted product recommendation ability for different consumers. "

In addition, the change of thinking of the operation team is also very important. Huan Wang, for example, has different publicity rhythms. Apart from double 11 and 618, Shuang Dan is also an important activity node for department stores. With different preferential schemes, online products are more explosive strategies, and the strength of single product discount will be strongly linked to sales volume. However, the promotion effect of a single brand under the line is limited, and the promotion effect is better because of the full reduction of activities in the mall as a whole. There is also the requirement of efficient inventory management, which needs digital management to avoid the situation that there is too much backlog of offline goods, or customers with too little goods can’t get the goods at home.

Which is more fragrant, joint venture or lease?

For a new brand that started online, the offline business needs to be properly planned and arranged, and it can’t be decided by slapping the head.

It is planned to open a perfect diary of 600 offline stores by 2022. Today, there are more than 280 stores, but the pace is too fast, and one-third of the stores are repeatedly closed, opened and closed; Hua Xizi, who is cautiously exploring on the edge of expanding offline business, has already revealed the plan to open a shop under the cable, but today she is still testing the water frequently through one offline flash after another. Rapid expansion, or cautious wait and see, are different choices, but also suitable for brands at different stages of development.

At present, the ways for new beauty brands to carry out offline business are also diversified: entering CS channels such as Sephora; Settle in beauty collection stores such as colorists and plum blossoms; Flash-flash at multi-business points in the center of the shopping mall; Open offline stores or counters. The first two are traditional distribution logic, which has the advantages of lower cost and can quickly test the acceptance of offline customers for brands. The disadvantage is that there is almost no service and experience, and the display and publicity effect of brand concept is also weak. The latter two are more direct in shaping the brand mind, but the disadvantage is that the brand needs to have a stable cost investment.

The cost of opening an offline counter mainly comes from decoration and design fees, staffing fees, shopping malls or rental fees, utilities and so on. Among them, the cost of each brand in decoration design is different, and the cost per square meter ranges from 5000-50000 yuan; Staffing costs are basically 8% of sales; The level of shopping malls or rental fees depends on the different modes of cooperation-in the joint venture mode, the main business is shopping malls, and there is no extra rent, but all sales will be sampled; Under the leasing mode, the brand needs to apply for a business license separately, and the shopping mall does not take any points, but only collects rent.

Comparatively speaking, the joint venture will have an account period, and the cooperation with the mall will be deeper. Winona adopts the joint venture model. Leasing has no accounting period, which makes it easier for brands to control costs, manage profits and liquidity. The perfect diary that opened more than 280 stores and the orange flower that just opened the 14th store all adopt the leasing mode. What needs to be paid attention to is that there will be great differences in rents and pumping points in different regions, different shopping malls and different locations in shopping malls. According to an industry insider, in Zhejiang, for example, the monthly rent per square meter fluctuates between 100-1000 yuan, and the percentage of sampling points ranges from 10% to 20%.

In the past two years, new brands that have grown up online have dug up the first bucket of gold on the e-commerce platform, occupying the eyes of capital and market. But how to grow from a new brand to a mature brand, and to whom should this baton be handed over?

Li Hao, managing director of Light Source Capital, said in an interview with the media that the competition of consumer brands in China is in a changing stage from the incremental market competition environment to the stock market competition environment. In the incremental market, the core strategy is to improve market penetration, the growth efficiency is greater than the profit efficiency, the explosive product strategy is greater than the brand strategy, the sales capacity is greater than the supply chain capacity, and the single channel strategy can be established; However, in the stock market, the core strategy is to enhance product strength, profit efficiency is greater than growth efficiency, brand strategy is greater than explosive product strategy, supply chain capacity is greater than sales capacity, and omni-channel strategy is necessary.

"Between department stores and brands, it is no longer a simple relationship between Party A and Party B, sales drawing or rent delivery. We are still growing with each other to help brands expand their business scale. " Behind the offline layout of many new brands is the traditional department store industry and the new brands transformed offline, standing at a meeting point. The running-in place of both parties is scattered in the details of each link, which is an all-round adjustment from personnel allocation, product structure and operational thinking. Qingyang revealed that they are also constantly adjusting the way of cooperation with brands, and creating samples and running models through joint brands.

From a better understanding point of view, this is like a change of identity-the brand docking team in the department store industry, Huan Wang and Qingyang are changing from a simple docking role, and now they need stronger operational capabilities, more and more like Tmall’s second child. From offline to online, and back to offline, the growth of the brand has a different trajectory, but the same is still the logic of doing business: good products, consumer service thinking, and operational ability to keep pace with the times are still the core competitiveness of the brand.

Original title: "online celebrity Beauty, Group Battle Store"

　　The retirement salary is more than 2,000 yuan, which is not enough.

　　He goes out to work again, earning more than 1000 yuan a month.

　　Deduct the living expenses and donate the rest to poor students.

　　……

　　In Zhungeer Banner, Erdos City, Inner Mongolia, there is an old man named Liu Xianliang. Since he retired in 1995, he should have entertained his grandchildren and enjoyed his old age. Every day, he has to go out early and go home to work. However, he did this not for himself, but to save tuition for those "poor dolls" who were hovering on the edge of dropping out of school, so that the dolls could sit in the bright classroom and have a dream of studying.

　　Since the first anonymous student aid in 1990, in the past 25 years, he has saved more than 300,000 yuan to help 46 poor children complete their studies. The story about Liu Xianliang’s old man working as a student has also become a much-told story for everyone in the local people.

　　Worried about being rejected, he ran to a small post office 30 kilometers away to send money anonymously to help his colleagues.

　　Some people say that Liu Xianliang is born with a Lei Feng-style feeling in his bones. As early as 25 years ago, when Liu Xianliang was working in the guest house of Shenhua Zhungeer Banner in Ordos City, a story with his colleague Qiao Youfa opened his way to donate money to study.

　　Joe Youfa’s son became dumb because of drug poisoning. Old Joe sought medical advice everywhere, but the child’s condition never improved. In order to see a doctor, all the money in the family was spent, and Qiao Youfa’s lover didn’t have a job, so the family’s life was stretched. In 1990, when children were old enough to study, they couldn’t go to school. Although old Joe was in a hurry, he was at a loss. The experience of Qiao Youfa’s family impressed Liu Xianliang, so he made up his mind to help the family as much as he could.

　　On New Year’s Day, 1990, Liu Xianliang was rated as an advanced worker because of his outstanding work, and won the prize of 500 yuan. He immediately sent the money to Joe Youfa’s home, but he didn’t expect it to be rejected by Joe Youfa. "At that time, their family was also difficult. All three sons were at school. He was the only one in the family who earned wages. I can’t ask him for this money." Afterwards, Qiao Youfa recalled.

　　But just a few days later, Qiao Youfa suddenly received a remittance from 500 yuan, and he didn’t know the name and address of the remitter. It turned out that Liu Xianliang wanted to help his children go to school, but he was afraid that Old Joe would have a psychological burden, so he thought of ways to help Old Joe’s family tide over the difficulties in secret. In order not to let Lao Qiao find out, Liu Xianliang went to a small post office 30 kilometers away and sent the money to Lao Qiao anonymously.

　　Later, Qiao Youfa sent his son to the special education school in Hohhot, and Liu Xianliang made donations again and again by anonymous remittance until the child graduated. Liu Xianliang and his colleagues have never mentioned anything about his sponsorship of children.

　　In order to thank this anonymous kind-hearted person, Qiao Youfa’s family went to the small post office in the town many times to inquire, but there was no result. It was not until one time that I found out that the person who had been silently supporting and helping them was Liu Xianliang.

　　"The tuition fee was given by Liu Dage, who studied in 600 yuan for four and a half years. Now the child can read, and Liu Dage also entrusted him to open a canteen to support his family." Qiao Youfa said happily with tears in his eyes.

　　Now, old Joe’s son not only has a job, but also has a home and a lovely daughter. During the Chinese New Year, Qiao Xilin, the son of Qiao Youfa, will take his wife to clean the house for Liu Xianliang and prepare things for the Chinese New Year. On New Year’s Day, he will also pay a New Year call to the old couple Liu Xianliang. "This child is smart and affectionate, and he loves me very much. I have helped others a little, and people always miss me. I am satisfied!" Liu Xianliang said.

　　2. Working as a student for more than 20 years, he donated more than 300,000 yuan anonymously for 46 reading dolls.

　　Liu Xianliang, who retired in 1995, has not been idle. Whenever I hear that a student is facing dropping out of school because of his poor family, Liu Xianliang can’t sit still. Even if he works harder, he should try to save money for the dolls to continue their studies.

　　At that time, the retirement salary of more than 2,000 yuan was simply not enough to help those poor children. So, Liu Xianliang began to try to plant watermelons, raise seedlings, graft fruit trees, and plant flowers and grass for factory units … Although he only has a meager income of more than ten dollars a day, he still insists on it, hoping to earn a little and donate a point.

　　In 1999, Liu Xianliang was successfully hired as the greening captain of Guohua Zhundian Power Company. He saved his monthly salary of 1,600 yuan as a special fund to help poor children. Later, he directed the cultivation of flowers and plants in Zhungeer Banner No.2 Middle School and Century Middle School, and all the income from these jobs was used to donate to poor students. "Donation while earning, almost naked donation" has become the normal life of Liu Xianliang’s old man.

　　In addition to working to earn money, Liu Xianliang, an old man, can save money in his life and minimize expenses. Over the years, in order to help those poor children go to school, Liu Xianliang has hardly bought any decent clothes, and even often wears patched shoes to go in the rain.

　　Looking back over the past 20 years, Liu Xianliang helped one poor student after another to enter primary schools, junior high schools, senior high schools and universities. Old Liu Xianliang donated more than 300,000 yuan to help 46 poor children complete their studies, from the deaf-mute children with disabilities to single-parent dolls of divorced families, from Zhungeer Banner in Ordos City to the surrounding Qingshuihe and Tuoketuo counties to other provinces, autonomous regions and municipalities such as Sichuan, Shandong and Ningxia.

　　In the process of subsidizing these children, Liu Xianliang always transfers the tuition fees to the class teacher of the aided students, and he never shows up. Many aided students didn’t know their benefactor was Liu Xianliang until they were sponsored for several years or even graduated from college.

　　Once, Liu Xianliang heard that a girl named Bai Jie was admitted to Changchun University of Posts and Telecommunications, but she was worried because she couldn’t afford the tuition at home. He quietly sent 2000 yuan to the White House to solve the urgent need. The only condition is "secrecy"

　　Zhao Meili, the logistics supervisor of Guohua Electric Power Company, was a student once sponsored by Liu Xianliang. Liu Xianliang, 70, went to Agricultural University for postgraduate study. Knowing from the department that Xiao Zhao’s life was particularly difficult, he decided to subsidize her to study. Every year, the old man will pay the tuition fee of 3,500 yuan to Xiao Zhao’s card on time. This remittance is four years. It was not until graduation that Zhao Meili knew that Liu Xianliang was the benefactor who donated himself to complete his four-year studies.

　　3. Anonymous student aid refused to thank him. He told the aided students to change their fate and learn to be grateful.

　　When asked why he always chooses anonymous aid, Liu Xianliang said: "Most children from poor families have strong self-esteem and are particularly sensitive, so I think anonymous aid is the best way. It can help them without hurting their self-esteem, and also let them learn to be grateful and dedicated. "

　　Today, among the 46 students sponsored by Liu Xianliang, 42 have graduated and 4 are in college. Among the students who have graduated, some have become entrepreneurs, some have taken up leadership positions, some have become military officers, and some have gone abroad to study … "They have really changed their own destiny and the fate of their families." When talking about this, Liu Xianliang is very happy. What makes him feel gratified and proud is that many of these children know how to be grateful. After their lives have changed, they began to help others with practical actions, give back to the society and pass on their love, just like him.

　　Zhao Meili (left) is a college student sponsored by Liu Xianliang. After graduation, she worked in Xuejiawan Town, Zhungeer Banner, and often went to Liu Xianliang to help with housework, chat with the elderly and read newspapers. Photo taken on October 21, 2012 (Source: Xinhuanet)

　　Remit tuition, find a job, introduce someone … Liu Xianliang feels that every aided student is more like his own child and needs care and love. He does his best for the children. When the student got married, he didn’t forget to send a gift. "On weekdays, the children will often call me and ask about the situation of our old couple. They are really like their own children. Isn’t it a happy thing to be able to become attached to so many’ children’ in your lifetime? " As he spoke, the old man Liu Xianliang showed a happy smile on his face.

　　For 25 years, Liu Xianliang has been quietly paying for fame and fortune. He often said that doing this is not to make children thank themselves, but to hope that they can help more people with a grateful heart. A recipient once sent a car to Liu Xianliang, the old man refused: "No, I can’t drive that thing. If you want to send it, send it to the charity department or change it into money to support students with difficulties! " As a result, the student really did what Liu Xianliang thought.

　　A student who once received financial aid wrote in a letter to Liu Xianliang: "Your noble quality has a deep influence on us. Let us learn the rules of being a man. We will take over the baton of your love, repay your care with practical actions and contribute to serving the society."

　　4. Do good because you don’t forget "92 copies". The elderly have more "successors"

　　Seeing that Liu Xianliang, who is over 70 years old, is fighting so hard for children who have never met, some people can’t help but wonder: "Why are you doing this? What are you doing this for? "

　　What the hell is the picture? This reminds Liu Xianliang of an incident 30 years ago. At that time, Liu Xianliang’s salary was not high. He not only managed the daily life of a large family, but also provided three children with schooling. When two of the children went to college one after another, tuition became the biggest problem, and Liu Xianliang could not afford so much money for the children to continue their studies. This makes Liu Xianliang, who has only been in school for five years, anxious and worried. He has suffered from no culture and does not want his children to leave regrets in life. So, he began to run around to borrow money, but a penny stumped the hero, and he encountered it when he hit a wall.

　　"Sometimes I have to go to several homes to borrow one or twenty yuan. I went to 92 households before I borrowed 20,000 yuan." Recalling the process of borrowing money at the beginning, Liu Xianliang could not help but sigh with emotion.

　　"92" is a simple number. But for Liu Xianliang, "92" means "92" kindness.

　　The deeds of the old man Liu Xianliang touched many people and won him wide social recognition. This is the honorary certificate that the old man has obtained in recent years. Photo taken on October 21, 2012 (Source: Xinhuanet)

　　"When I sent my son to school, I decided that there were still many good people in this society. People who have come out of poverty know what it is like for poor dolls to go to school. I will help if I can. " Watching the children walk into the campus with joy, Liu Xianliang secretly told himself that when he has the ability, he must give back to these good people and do something for those children who are facing dropping out of school.

　　"Now, all three sons have become talents, and I can’t forget my roots. I have to be grateful." Liu Xianliang feels that the lifestyle of working as a student makes him feel practical and happy!

　　The motivation that inspires Liu Xianliang to devote his love to the end comes not only from gratitude, but also from good family education when he was young. Liu Xianliang said: "My grandfather and father often say that we should accumulate virtue and do good deeds. Don’t do wicked things, do good things; Be kind-hearted, and your heart will accumulate virtue. I think, for example, if you do something bad today, you can’t sleep for three days; Being happy after doing a good deed is good for your health. The mood is different. " In addition, the family contract of "Ming Dow is courteous, sincere and faithful, and values righteousness and benevolence" has also become a yardstick for Liu Xianliang to behave himself and inspire him to keep moving forward.

　　Love will infect each other and continue to pass on. The infection of Liu Xianliang’s deeds led more people to start doing good deeds, but Liu Xianliang said that he often encountered some "embarrassing" things.

　　When he went to work by bus, he gave him a dollar and a half. The driver said, "Grandpa, you can’t have this money." "Why, my money is fake?" "Grandpa, I have seen you on TV. You are Lei Feng. Don’t put money in my car in the future. I also learn from Lei Feng."

　　When he went to the barber’s to get a haircut, he paid for it. The barber said, "You are Uncle Liu who subsidizes poor students. Let’s learn from you and get a haircut, and we will be free!"

　　To nail shoes, the shoenailing master said, "Lao Liu, learn from Lei Feng, and we also want to do good deeds, can we nail shoes for the workers sweeping the streets for free?" "Yes, yes!" "Then your spikes are free." ……

　　On December 5, 2014, a "Liu Xianliang Volunteer Service Team" named after Liu Xianliang was formally established. In just a few days of recruitment, more than 360 people applied to join this team. "I don’t have a high level of education, but I want to do my best to help people in trouble." "I was moved by uncle Liu Xianliang’s deeds of helping others. I want to learn from him and carry forward the spirit of Lei Feng." ….. At the first meeting of Liu Xianliang Volunteer Service Team of Zhungeer Banner Volunteer Association, the volunteers said in succession.

　　In June 2015, Liu Xianliang and some volunteers of the "Liu Xianliang Volunteer Service Team". Image source: Ordos Civilization Network

　　In June 2015, the elderly needed to be in a wheelchair because of physical discomfort. But he wants to stay with the volunteers and cheer them up. Image source: Ordos Civilization Network

　　At present, Liu Xianliang’s volunteer service team is active everywhere in Zhungeer Banner, and more and more people join it. They are deeply encouraged by the deeds of the old man Liu Xianliang. They gather because of love and hope to help and care for more people in trouble. Liu Xianliang thinks that everyone has a kind seed in his heart and a good wish to help others. As long as he meets the right climate, water and soil that allows him to take root, he can take root, sprout and even grow. He said: "life is alive, and it has been in a hurry for decades. Some people can make contributions to the country, and some people can create benefits for the society. As an ordinary old party member, although I have never made great achievements, I have a dedication. I am willing to be a volunteer until I am not straight and weak! "

　　(This website is based on "China Good Man List-Liu Xianliang", "Good Grandpa" Liu Xianliang: 70-year-old people donated more than 300,000 yuan anonymously for 46 poor students’ dreams for 25 years "and other manuscripts. Thanks to Ordos Civilization Network for providing materials. )

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　　I didn’t leave myself a penny of savings, but insisted on subsidizing 46 poor students for 25 years; Over the age of ancient times, I get up early and work hard to earn money just to let more children finish their studies … What makes the old man so persistent and obsessed, and makes him invest so much effort in children he has never met? Liu Xianliang, an old man, is a "dreamer" who dreams for his children. He has no grandiloquence. His love is simple and persistent, which warms everyone’s heart and writes an extraordinary life. Nowadays, students who have received financial aid from the elderly have already achieved something, and they have become a new generation of "dream builders" from the former "dream catchers". In today’s story, the assembly number of love has already sounded, seeds of goodness are quietly spreading in every corner, and wonderful things are quietly happening around everyone. We believe that more people will join the ranks of "dreamers" like Liu Xianliang.

　　Recently, the results of the fifth batch of centralized drug procurement organized by the state were officially announced, and 61 drugs were successfully purchased, with an average price reduction of 56%. These drugs with reduced prices include drugs for common diseases and chronic diseases such as hypertension, coronary heart disease and diabetes, as well as drugs for major diseases such as lung cancer, breast cancer and colorectal cancer. In October this year, patients are expected to use this batch of centralized drugs with reduced prices, and the burden of medical treatment will be further reduced.

　　High-value medical consumables also began to be purchased in centralized quantities, and cardiac stents became the first variety to be collected, and the average price dropped from 13,000 yuan to around 700 yuan. At the same time, the medical insurance catalogue is adjusted every year, and some expensive new drugs and life-saving drugs enter the medical insurance through medical insurance negotiations. These measures reduce the burden of drug use by hundreds of billions of yuan for the people every year, and at the same time instigate the reform of "three medical linkage", which greatly enhances the people’s sense of acquisition, happiness and security.

　　Centralized drug collection has reduced expenditure by 150 billion yuan.

　　Uncle Hong, a 76-year-old from Xiamen City, Fujian Province, has been suffering from diabetes for more than 20 years and hypertension at the same time. He started taking Betangping more than 10 years ago. He needs 3 boxes a month, each box costs more than 90 yuan, and it costs 3,300 yuan a year. In August last year, when Uncle Hong went to the hospital to prescribe medicine, he found that the price of medicine was cheap, only 5.42 yuan for a box. "I couldn’t believe it at the time, so cheap. Thanks to the good policies of the country, it has saved money for our diabetic patients. " Uncle Hong said.

　　Baitangping is a commonly used hypoglycemic drug, but its price is high, so diabetic patients need to take it for a long time, and the cost burden is heavy. In January last year, the second batch of drugs organized by the state successfully purchased the drug, which greatly reduced the drug burden of diabetic patients.

　　Like Bai Tangping, there are many drugs that benefit the people through centralized collection, such as gefitinib tablets for the treatment of non-small cell lung cancer and oxaliplatin injection for the treatment of colon cancer. Many large varieties of clinical drugs have achieved significant price reductions, such as metformin, budesonide inhalation for bronchial asthma, entecavir tablets for chronic hepatitis B, and ceftazidime injection for anti-infection drugs. The sharp price reduction of these drugs has benefited a large number of patients, especially those with chronic diseases and tumors.

　　Since December 2018, the state organized "4+7" 11 cities to carry out centralized drug procurement, China has organized five batches of centralized drug procurement, and a total of 218 drugs have been successfully purchased. A large number of drugs have reduced their prices through centralized procurement, with an average decline of more than 50%, and the accumulated drug cost savings have exceeded 150 billion yuan. Recently, the fifth batch of centralized drug purchase has set a record in the quantity and amount of drugs purchased, and the number of foreign-funded enterprises selected is also the highest in the national drug purchase.

　　Wu Ming, assistant director of peking university health science center, said that from the current situation, centralized drug purchase with quantity is a breakthrough in the reform of compensation mechanism in public hospitals and the promotion of "three-medical linkage". With the expansion of centralized procurement coverage, the continuous improvement of rules and the coordinated efforts of supporting policies, the effect of purchasing with quantity will become more and more prominent, and the four effects at the beginning of policy design will be gradually realized, namely, drug price reduction and quality assurance, transformation and upgrading of pharmaceutical industry, deepening reform of public hospitals, and reducing burdens and increasing efficiency of medical security.

　　The price of high-value medical consumables has dropped by more than 90%

　　At 1: 37 am on January 1, 2021, 76-year-old Ms. Xiang entered the catheter room of the chest pain center of the First People’s Hospital of Xiangtan City, Hunan Province for 4 hours because of chest pain, and performed emergency coronary angiography, intracoronary thrombolysis and stent implantation, using the national centralized procurement of cardiac stents with a price of 798 yuan, becoming the first patient in Xiangtan City to enjoy the benefits of centralized procurement of cardiac stents.

　　Coronary stent, commonly known as heart stent, is a kind of high-value medical consumables, which is used for interventional therapy of acute coronary heart disease. Because coronary heart disease has become a common disease in China, acute myocardial infarction is more and more frequent. Although the price of cardiac stent is high, the number of clinical use is increasing year by year. On November 5, 2020, the state organized the first batch of high-value medical consumables to be purchased centrally, and the heart stent became the first variety to be collected. After centralized purchasing, 10 products were selected, and the average price dropped from 13,000 yuan to around 700 yuan, with a drop of more than 90%. One drug-coated stent system (rapamycin), which has just been on the market for three years, reported the lowest price of 469 yuan, a decrease of 96%.

　　This collection of cardiac stents is expected to save 11.7 billion yuan. After the collection of cardiac stents, the collection of coronary dilation balloons has been carried out in various places, and the overall cost of cardiac stent implantation has been further reduced. In addition, the medical insurance reimbursement will further reduce the patient’s cost burden.

　　In the future, more high-value medical consumables will be brought into centralized procurement, benefiting more patients. In June this year, the National Medical Insurance Bureau and other eight departments issued the Guiding Opinions on Organizing the Centralized Procurement and Use of High-value Medical Consumables by the State, which clearly pointed out that it is necessary to organize the centralized procurement of high-value medical consumables by the State, explore and improve the centralized procurement policy, and gradually expand the coverage. Recently, the Office of Joint Procurement of High-value Medical Consumables organized by the State issued the Announcement of Centralized Procurement of Artificial Joints (No.1), which carried out centralized procurement for the initial total hip replacement and the initial total knee replacement.

　　The centralized procurement of drugs and high-value medical consumables has greatly reduced the burden of patients’ medical expenses. And the benefits brought by centralized purchasing are not limited to these. The state organizes and coordinates the joint efforts of medical insurance, health, drug supervision and other departments to ensure that the selected price in centralized procurement is implemented and that the people can really use high-quality and high-priced products.

　　Negotiate access and reduce the prices of innovative drugs and patented drugs.

　　"Can you drop another 4 cents?" In 2019, a video of the national medical insurance negotiation scene was on fire. The drug mentioned in the video was Dapagliflozin tablet (Andatang) for treating type 2 diabetes, which was finally reduced from 5.62 yuan in the first quotation to 4.36 yuan.

　　Such a situation can be found everywhere in the national medical insurance negotiations. A large number of big-name new drugs and expensive drugs have been reduced to the lowest price in the world through negotiations, such as 100 mg /10 ml of cindilizumab injection (daboshu), an immune drug for treating tumors. After medical insurance negotiations, the price has dropped from 7838 yuan to 2843 yuan, a drop of more than 60%; The price reduction of imported hepatitis C drugs exceeded 80%, which was the lowest in the world.

　　Since the establishment of the National Medical Insurance Bureau in 2018, China has conducted three medical insurance catalogue access negotiations. In 2018, special negotiations on anticancer drugs were held, and 17 drugs were successfully negotiated, with an average decline of 56.7%, covering more than 10 kinds of cancer treatment drugs such as non-small cell lung cancer, chronic myeloid leukemia, childhood acute lymphoblastic leukemia and melanoma; In 2019, a total of 97 drugs were successfully negotiated, of which 70 new drugs were negotiated with an average price drop of 60.7%, and 27 renewed drugs were negotiated with an average price drop of 26.4%. Related drugs involve more than 10 clinical treatment fields such as cancer, rare diseases, hepatitis, diabetes, cardiovascular and cerebrovascular diseases; In 2020, 119 kinds of drugs were successfully negotiated, with an average price reduction of 50.6%. The payment standards for drugs were determined simultaneously, and the patient’s expenses were reduced by nearly 70%.

　　The drugs negotiated by medical insurance are exclusive drugs, often innovative drugs and patented drugs, with high prices. Medical insurance plays a strategic purchasing advantage and talks about reasonable prices in the world’s largest market with 1.36 billion insured people, greatly reducing the burden on patients. According to statistics, compared with before the negotiation, through the dual effects of negotiation and medical insurance reimbursement, in 2020, the cumulative patient expenditure will be reduced by over 80 billion yuan.

　　In order to ensure that patients can buy, use and reimburse the negotiated drugs in the first time, in May this year, the National Medical Insurance Bureau and the Health and Health Commission issued a "dual-channel" policy in time, and the negotiated drugs were guaranteed through the "dual-channel" of designated retail pharmacies and designated medical institutions. At present, the list of two batches of negotiating drug allocation institutions has been published, and 19 kinds and 97 kinds of negotiating drugs in the two batches of lists are allocated in 5,572 and 84,000 designated medical institutions respectively. The National Medical Insurance Bureau has opened a public inquiry channel on the National Medical Insurance Service Platform (APP), and the list of institutions equipped with negotiated drugs will be dynamically updated.

　　Recently, the "2021 National Medical Insurance Drug List Adjustment Work Plan" was published, marking the official start of a new round of national medical insurance drug list adjustment. The negotiation access stage will be in 9-mdash; It will be held in October. At that time, another batch of new drugs will enter the catalogue through negotiation, and the benefits of patients will continue to expand, further reducing the burden on patients.

　　Cctv newsAccording to "Beijing Release" WeChat WeChat official account news,January 26thOn the 27 th and 27 th (the fifth and sixth day), the traffic pressure on the expressway entering Beijing and the urban road network will increase;Spring Festival blessing activities will still attract a large number of passengers; Ski resorts still maintain a large passenger flow; In the second half of the holiday, some passenger stations will usher in the peak of return passenger flow. The Spring Festival return trip and traffic forecast for next week released by Beijing Traffic Management Bureau on January 25th show that,On the working days after the holiday, the traffic flow of the ring road and tie line in the morning and evening peak cities is large, and some nodes in the bridge area drive slowly, and some hospitals are traffic hotspots in the morning.

　　The police predict that the traffic pressure on the urban road network will increase on the 26th and 27th.Beijing-Tibet, Jingcheng, Daguang, Jingping, Jingha, etc.There will be a traffic peak in the morning hours in the direction of high-speed departure from Beijing; From afternoon to evening, there will be a peak traffic flow in the direction of Beijing, and the traffic flow will be concentrated in the bridge nodes and some road sections crossing the ring road.

　　During the holidays, vehicles in the rear will slow down and queue up from time to time due to minor scraping accidents, which has a particularly obvious impact on the traffic of expressways, loops and tie lines.

　　On the fifth day of January 26,The blessing activities held in Baiyun Temple and other areas will still attract a large number of passengers.Depending on the road traffic situation, the traffic control department will take temporary traffic management measures for roads with concentrated traffic around hot spots in a timely manner to ensure safe and orderly regional traffic.

　　Among them, from 5: 30 to 16: 00 on the 26th, motor vehicles (except public electricity and cars) are prohibited from passing through Baiyun Road from the light-controlled intersection (excluding) on the south side of the river bridge to the intersection (excluding) under Baiyun Bridge, and motor vehicles passing through Baiyun Road can bypass the North Honeycomb Road and Xibianmenwai Street.

　　From 5: 30 to 16: 00 on the 26th, the west section of Baiyunguan Street (Baiyun Road to Baiyunguan East Street) and Baiyunguan Qianjie were still closed to motor vehicles.

　　Shijingshan Traffic Detachment opened four roadside temporary parking lots with a total of 910 parking spaces on roads such as Jinfu North Road, Jinfu Road, Jinfu South Road and Jinwangfu Street around Badachu, and added more than 2,200 parking spaces around Shijingshan Amusement Park to alleviate the parking pressure in surrounding areas.

　　During the holidays, the heat of snow and ice sports is always high in winter. During the holidays, the passenger flow and traffic flow to ski resorts such as Jundushan, Nanshan, yunfo mountain, Huaibei and Yuyang are relatively large, and the traffic flow of Beijing-Tibet, Jingxin, Daguang and Jingping expressways connecting the urban areas will still increase.

　　Combined with the situation in previous years, in the second half of the Spring Festival holiday, the traffic stations will gradually usher in the peak of passenger flow. It is estimated that from January 27th (the sixth day), the traffic pressure around traffic stations will increase, and the traffic volume around railway stations and highway passenger stations will be the most concentrated on January 28th and 29th.

　　The morning and evening peak traffic pressure on the working day after the holiday will quickly return to the pre-holiday level. It is expected that during the morning rush hour,The second, third and fourth ring roads, the east, west and north fifth ring roads, the east and north sixth ring roads, Caihuying South Road, Jianwai Street and Jianguo Road, as well as Tonghuihe North Road, Xizhimen North Street, Deshengmenwai Street, Yuanmingyuan West Road to Wanquanhe Road, Fushi Road and Lianshi East Road, will lead to slow traffic. Tidal traffic will appear in Beijing on Beijing-Tibet Expressway, Jingcheng Expressway, Jingtong Expressway, Beijing-Hong Kong-Macao Expressway and Airport Expressway, with the peak time of 7: 30-mdash; 9:00。

　　During the evening rush hour,East, West, North Second, Third, Fourth, Fifth Ring Road and some sections of East Sixth Ring Road, as well as urban roads from Wanquanhe Road to Yuanmingyuan West Road, Jianwai Street, Tonghuihe North Road, Lianshi East Road, etc., the traffic flow is concentrated in the direction of leaving Beijing, and there will be tidal traffic in the direction of Beijing-Tibet Expressway, Jingcheng Expressway, Jingtong Expressway, Beijing-Hong Kong-Macao Expressway and Airport Expressway, with the peak time of 17: 00-mdash; 20:00。

　　From the morning peak to the morning of the post-holiday working day, the traffic volume in front of and around the Third Hospital of Beijing Medical University, Tongren Hospital, Beijing Hospital, Xiyuan Hospital, Fuxing Hospital and Jishuitan Hospital is relatively large, and the peak time is expected to be 7:00— At 10:00.

The picture comes from the Internet.

　　　　　　　On April 24th, Weibo, a man in Lanzhou was beaten by a foreigner for toasting, fermented online. The Weibo said that at about 23: 00 on the 23rd, three men from China toasted foreigners at Changyanbao Night Market in Xi ‘an, which led to a conflict, and foreigners left after beating China men who toasted.

　　　　　　　　Ma Cheng, a staff member of the restaurant, told The Paper (www.thepaper.cn) that the tables of the two sides were adjacent, and there were 5 men and 3 women at the foreigner’s table; Three China men drank more than 20 bottles of beer and went to propose a toast. Since then, there has been a conflict between the two sides. "Maybe foreigners don’t want to be disturbed."

　　　　　　　　According to China Business Daily, one of the three China men is from Lanzhou and the other two are from Xi ‘an. Lanzhou men said that there were few foreigners in Lanzhou, so they bet that they wanted to take a photo of drinking with foreigners and take it back to Lanzhou to show off.

　　　　　　　　The Paper was engaged in the discovery of the scene and saw that there was no obvious trauma on the beaten man. "Hua Shang Bao" reported that the man who was beaten (Lanzhou) asked the reporter to touch his head, and there was a big lump on it.

　　　　　　　　On the afternoon of 24th, He Min ‘an, a policeman from Changyanbao police station, told The Paper that he didn’t receive an alarm on the evening of 23rd and didn’t know about it. The person in charge of the political work section of Yanta Public Security Bureau said that he would investigate and understand the specific situation.

　　　　　　　　However, as of The Paper’s press release, Ma Cheng said that no police had gone to the incident hotel to investigate the incident of foreign men beating China men.

　　　　　　　　Xiao Lijun, a lawyer of Hubei Duoneng Law Firm, said that the behavior of foreigners beating others in the street has violated the Regulations on Administrative Penalties for Public Security. Even if the police did not receive an alarm, they should intervene in the investigation if they were determined to have violated the law after learning the news.

The following is the story of Ma Cheng (restaurant staff), the witness of the whole incident:

　　　　　　　　The two sides are drinking at the entrance of the hotel, and the two tables are adjacent. The foreigner’s table is 5 men and 3 women, dressed in casual clothes, and they all look less than 30 years old. Chinese here are three men, all middle-aged.

　　　　　　　　Both tables ordered barbecue and beer. Three China men drank more than 20 bottles of beer, while only three foreigners drank three bottles of beer.

　　　　　　　　At 10 o’clock in the evening (23rd), five foreign men got up and left somehow. Subsequently, one of the three China men went to the foreigner’s wine table to propose a toast, and after a foreign woman drank the wine, the toasted China man returned to his seat.

　　　　　　　　About 20 minutes later, another China man (from Lanzhou) at the table went to the foreigner’s wine table to propose a toast, while his two companions took pictures with cameras. At this time, the foreign woman who looks like an Asian shook her head and said English mixed with raw Chinese (didn’t catch what she said) without drinking. The China man who toasted then returned to his seat (I don’t know if he said anything).

　　　　　　　　Then, the foreign woman who refused to drink came to the China man’s wine table (sat down) and didn’t hear what he said clearly. Maybe she asked to delete the photo (video). After a few words, the foreign woman suddenly stood up and said, "Are you drunk?"

　　　　　　　　After that, the foreign woman ran to the side to make a phone call, and a few minutes later, the five foreign men who had left earlier returned to the hotel. One of the foreign men walked up to the Lanzhou man who made a toast and said "Hello". The two sides then said something to each other (didn’t catch the specific content). Suddenly, hearing a loud roar from China (Lanzhou) National People’s Congress, the foreign man picked up a beer bottle and smashed it on his head.

　　　　　　　　Chinese, who was beaten, also grabbed a wine bottle to fight back, but he didn’t hit anyone. Four foreign men followed him rushed over. One man pressed the first toast from China (Xi ‘an) to the ground, and several others surrounded the China (Lanzhou) men for beating. Meanwhile, another China (Xi ‘an) man at the wine table ran away with a phone (later he said he would call the police).

　　　　　　　　I quickly came to Indiana. At that time, there were two or three tables of guests beside me, and three or four of them also came to Indiana. At that time, I heard someone shouting "foreigners hit people." The two China men who were beaten were about 1.73 meters. The first foreign man to hit someone was about 1.8 meters, and the other four people were also more than 1.7 meters. Both sides were too strong to pull away.

　　　　　　　　The two China men who were beaten had no obvious trauma. But the man who was besieged said that he had a pimple (lump) on his head.

　　　　　　　　Since the quarrel, the two sides have been entangled for more than ten minutes. Later, the foreigner left, and the three China men involved sat at the scene for more than an hour before leaving.

　　　　　　　　The hotel didn’t call the police. At the time of the incident, no police arrived. Afterwards, no police came to investigate.　

　　CCTV News:After the combination of Shenzhou 14 manned spacecraft and space station successfully achieved autonomous rapid rendezvous and docking, the astronauts entered the orbital module from the return module and successfully entered the Tianhe core module.

　　After completing all preparations according to the procedures, astronaut Chen Dong successfully opened the doors of Tianhe core cabin. At 20: 50 on June 5, astronauts Chen Dong, Liu Yang and Cai Xuzhe all entered the Tianhe core cabin in turn.

　　Shenzhou 14 astronaut Chen Dong:Shenzhou 14 reported that the crew had successfully entered the Tianhe-1 core cabin. China’s space home is now under our watch, and the third space station is the third best, so we will go all out.

　　Shenzhou 14 astronaut Liu Yang:Now that we have entered the core cabin, we will soon have a dream and a dream. By then, we will build Chinese’s own space station, which is our space home.

　　Shenzhou 14 astronaut Cai Xuzhe:We must live up to our mission, operate carefully and complete the task satisfactorily. Please rest assured the Party and the people!

　　Beijing Flight Control:Beijing understands. Congratulations on the smooth entry of Shenzhou XIV into the space station. You have worked hard. I wish you a smooth 6-month work in orbit!

　　In the follow-up, the astronauts will carry out related work as planned.

　　Liu Weibo, Associate Research Fellow of China Astronaut Research and Training Center and Deputy Chief Designer of Manned Space Engineering Astronaut System:Astronauts We can see from pictures and psychological data that astronauts adapt to the space environment very well, and they are in good condition and full of energy. We saw that our astronauts could adapt well to the transition from gravity environment to microgravity environment, and they adapted quickly. With their language bulletin, and cooperate with some work inspection. For the preparation of rendezvous and docking, they have successfully completed the task and are in very good physical condition.

Introduction:

In this restless stock market in early 2021, retail investors are facing unprecedented difficulties. Measured by valuation indicators, investment targets with good fundamentals and good development prospects are not cheap. On the other hand, the fundamentals and development prospects of the targets with reasonable or low valuation are not optimistic. In the face of the situation intertwined with many worries, if we want to be free from short-term temptation and complicated noise, only by sticking to long-term doctrine can we have an excellent perspective to look at the world again. Long-term doctrine can make investors calm down and find investment targets with long track, high ceiling and thick moat.

Caihua Society will take Yidu Technology (02158.HK) as an example to see the development potential and competitive pattern of the medical big data solution industry, so that investors can find or realize their own investment opportunities.

The integration of technology and medical care, big data technology and artificial intelligence technology can create a blue ocean of 100 billion.

In the past ten years, China has invested heavily in the informatization of medical system, and generated and accumulated a large amount of data. It is urgent to realize the value of data through advanced technologies such as artificial intelligence and big data technology, and adopt integrated technical infrastructure to effectively connect, standardize and analyze data, and realize the application of medical big data. At the same time, factors from different aspects are also promoting the development of the medical big data solution market in China.

In the hospital.At present, hospitals are gradually introducing innovative business models, focusing on academic research, clinical treatment, translational medicine and patient management, which has boosted the demand for medical data integration and application programs. In addition, many large 3A hospitals have introduced advanced medical systems to improve hospital management efficiency, alleviate the shortage and uneven distribution of medical resources in China, and further promote the demand for medical big data and artificial intelligence technology.

In the field of life sciencesWith China vigorously promoting medical reform, reducing medical costs and redistributing medical resources, the supervision of the supply chain of the medical industry has been strengthened. Under this situation, assisting pharmaceutical companies to do real-world research can help improve the quality of drugs, shorten the research and development cycle of new drugs, and thus reduce the research and development cost of new drugs. With the help of big data technology and innovative technologies such as AI, life science companies can create more digital business models covering the whole product life cycle and provide comprehensive personal health management solutions to achieve better results.

In terms of medical needsWith the trend of population aging and the strengthening of health management awareness, the demand for online comprehensive health management will continue to increase. According to Zeping’s macro data, with the complete disappearance of the effect of the comprehensive two-child policy, the improvement of education level and the promotion of urbanization, the future total fertility rate will drop from 1.5 in 2019 to around 1.0-1.2. Based on the total fertility rate of 1.0, by 2050 and 2100, the total population will be 1.21 billion and 520 million respectively, and the proportion of the elderly will be 31.2% and 53.4% respectively.

With the aging of population, the imbalance of medical supply chain has become more and more prominent, and the medical industry is facing greater supply-side constraints, and digital technology is widely regarded as the key to break through the imbalance between medical supply and demand.

In order to improve the supply capacity of medical services in an all-round way, the Chinese government is actively promoting the use of big data and AI technology and the "internet plus" model, and has actively managed and continuously invested in medical data infrastructure. In the past few years, China government has implemented several policies on the application of big data and AI technology for data interconnection and data utilization, so as to improve the level of clinical research and medical services. With the support of the national policy and the increasing demand, Ernst & Young predicted that China’s medical big data solution would break out soon. After more than ten years of continuous investment in hospital and public health informatization in China, China is currently at the explosion point of deeply improving the medical system by applying massive medical big data. The favorable policies have brought an excellent environment for diversified medical big data solutions, which can solve the key problems of all important industry participants such as hospitals, regulatory agencies, life science companies and individuals.

Ernst & Young expects that,The total investment in medical informatization in China medical industry will increase from RMB 145.6 billion in 2019 to RMB 356.7 billion in 2024, with a compound annual growth rate of 19.6%.. Among them,It is estimated that the total investment in medical informatization in China medical industry will exceed 200 billion yuan for the first time in 2021, reaching 209.1 billion yuan.. Among them, as a part of the overall informatization investment in China’s medical industry, the scale of China’s medical big data solution market is RMB 10.5 billion in 2019, and it is expected to grow to RMB 57.7 billion in 2024, with a compound annual growth rate of 40.5%. The overall penetration rate of medical big data solutions is expected to increase from 7.2% in 2019 to 16.2% in 2024.

Medical Science and Technology: Deeply cultivate the medical big data technology solution industry, and the long-term development is favored by institutions.

Yidu Technology is a provider of medical and health solutions based on big data technology and artificial intelligence (AI) technology. The company mainly provides services and cooperates with major participants in the medical industry (including hospitals, pharmaceutical, biotechnology and medical equipment companies, research institutions, insurance companies, doctors and patients, as well as regulatory agencies and policy makers).

In the golden track of medical big data solution industry, what is the supporting force and driving force for the rapid development of medical technology?

At present, there are about 180 participants in China’s medical big data solution market, including traditional medical IT service companies, general technology companies, traditional CRO companies, medical consulting companies and emerging medical big data solution professional institutions. Judging from the number of market participants, Yidu Technology is not without competitors in the industry.

Since its establishment in 2014, what first-Mover advantages has Yidu Technology accumulated and become the first company in the industry to land on the Hong Kong Stock Exchange?

Yidu Technology has established YiduCore, an independent research and development data intelligent infrastructure, to process and analyze medical records from patients after being authorized. Using YiduCore, it has developed a data analysis-driven medical solution that can meet the key needs of customers in the medical industry.

Through YiduCore, Yidu Technology has covered all major provinces in China, and has grown into a leader in medical big data technology and artificial intelligence solution providers based on the moat established in the field of "medical +AI".

In addition to strong medical data processing and analysis capabilities, Yidu Technology also has a strong and top talent team to provide a strong guarantee for the company’s long-term sustainable development. According to the prospectus, as of December 22, 2020, about 40% of employees undertake artificial intelligence and technical functions, about 44% of employees undertake medical functions and have professional knowledge in clinical research, and about 30% of employees have master’s degree or above.

Looking ahead, the industry barriers jointly built by medical big data technology solution service providers represented by Yidu Technology are high, and it is difficult for newcomers to gain a foothold.. At this stage, China’s medical big data solution market has high barriers to entry, and entrants need a good track record, that is, newcomers want to gain a foothold in the industry and need to have a good reputation and experience in the medical big data solution market. Secondly, you need to have professional skills in data processing, artificial intelligence and other advanced technologies. Finally, talent. Only experts with rich medical knowledge and professional skills, like medical technology, can better provide solutions that can effectively meet the needs of medical institutions.

At this time, on the eve of the imminent outbreak of the medical big data technology solution market in China, Yidu Technology has successfully listed in Hong Kong, and with the first-Mover advantage of capital, resources and technology, it is bound to become the first batch of enterprises with a share of 100 billion-level blue ocean. Because of this, long-term institutional investors such as Tencent, CIC and GIC were introduced as strategic shareholders on the eve of listing, and the Canadian Pension Plan Investment Committee, one of the 10 largest pension funds in the world, was directly introduced as the cornerstone investor in the IPO stage. In addition, among the cornerstone investors, there are many well-known long-term investment institutions such as OrbiMed Funds, YaqutSdnBhd, Velmar Company Limited, Matthews Funds, 3W Fund Management and China Oriental Asset Management.

It is true that such a huge shareholder lineup and cornerstone investor team is enough to reflect that the golden track where Yidu Technology is located has been recognized by long-term investment institutions, highlighting the charm of the company’s long-term investment value. From the perspective of long-term development, Yidu Technology can rely on this background to find new opportunities and opportunities for the company’s future business development and integration.

End words:

It is precisely because China’s medical big data technology solution track is wide enough and the moat of Yidu Technology is thick enough. In the 11 trading days after listing, Yidu Technology was favored by six domestic brokerage institutions, becoming one of the most favored companies in the IPO market of Hong Kong stocks in early 2021. Among them, Industrial Securities (601377, Guba) released a research report that YiduCore, the intelligent infrastructure of medical science and technology data, is based on knowledge maps, logical knowledge bases, deep learning and other machine learning algorithms, and as the company processes more data and accumulates more insights and knowledge, it constantly strengthens itself and becomes smarter over time. At this stage, the company’s products cover a wide range of applications, and a variety of applications for different customers on the same platform give the company the opportunity to stand out in different fields, which has market potential. It is recommended to pay attention.

It is true that Yidu Technology focuses on the research and application of medical big data technology, supports the field of medical data governance with artificial intelligence technology, and relies on YiduCore, a self-developed data intelligence infrastructure, as a "medical brain", to fully tap the core technical capabilities of medical big data, provide professional solutions and establish a long-term moat after obtaining authorization to complete high-quality data governance for large-scale multi-source heterogeneous medical data.

Looking forward to the future, Yidu Technology, which landed on the Hong Kong Stock Exchange one step ahead, has the first-Mover advantage in obtaining and understanding the product demand of customers, and is bound to make great achievements in the medical big data solution market that is about to erupt in an all-round way, bringing considerable return on investment to shareholders and investors who have long supported its development.