Author: Cai Mingzhao (President of Xinhua News Agency, Party Secretary)

　　A quick glance at the main points

　　 In the face of the new situation, we must dare and be good at carrying out public opinion struggles, stand firm on major political principles, take a clear-cut stand on major issues of right and wrong, dare to show our swords in the face of attacking and discrediting, and carry forward healthy trends, stir up confusion and make people clear with powerful reports.

　　 It is necessary to vigorously carry out the wind of investigation and research, go deep into people’s lives, go deep into the fertile soil of practice, go deep into grassroots reality, sit on a bench with the masses, eat a pot of food, keep close ties with the people, and resolutely overcome the tendency of being divorced from the masses and reality.

　　 It is necessary to learn the language expression of the masses, be good at speaking household words, and be considerate, so that our reports will be loved by the people and be heard by the people.

　　 It is necessary to strengthen the supervision and reporting by public opinion, grasp the issues that the CPC Central Committee attaches great importance to and the people have strongly reflected, and at the same time, grasp the relationship between individual truth and overall truth, grasp the objective balance of reporting, and avoid being blinded by one leaf and not seeing Mount Tai.

　　 In the next step, Xinhua News Agency will focus on building an intelligent editorial department based on intelligent technology, characterized by man-machine cooperation, and focusing on greatly improving the efficiency of production and communication, so as to promote the application of artificial intelligence in the whole process of planning, interviewing, editing, processing, distribution and feedback, and seize the commanding heights of integrated development.

　　 It is necessary to closely focus on the goal of "accelerating the construction of a world-class new world news agency" proposed by the Supreme Leader General Secretary to Xinhua News Agency, build a world-leading collection network and communication system, form an external communication ability that matches China’s comprehensive national strength and international status, and walk in the forefront of the international mainstream media phalanx.

　　Strive to improve news public opinion

　　Communication, guidance, influence, credibility

　　Text | Cai Mingzhao

　　Two years ago, on February 19th, General Secretary of the Supreme Leader went to Xinhua News Agency and other central news organizations for investigation, presided over a symposium on the Party’s news and public opinion work and delivered an important speech.

　　The important speech of the Supreme Leader’s General Secretary takes the overall situation into consideration, scientifically answers a series of fundamental, strategic and overall major issues related to the long-term development of the Party’s news and public opinion work, and puts forward many innovative new ideas, new ideas, new judgments and new requirements. It is a programmatic document of Marxism and a classic of the Supreme Leader’s news thoughts, which opens up a new realm of Marxist news outlook and the Party’s news and public opinion work, and points out the direction for us to do a good job in the Party’s news and public opinion work and provides a fundamental follow.

　　The new practice in the past two years has made us more deeply aware of the resolute political responsibility, the ideological line of seeking truth from facts, the dialectical thinking method of materialism, the theoretical character of keeping pace with the times, the sincere feelings for the people, and the scientific and pragmatic practical requirements contained in this important speech, and more sincerely admire the political wisdom, great talent and foresight of the Supreme Leader General Secretary as a Marxist politician, theorist and strategist.

　　At present, the whole party and society are studying and implementing Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era and the spirit of the 19th National Congress of the Communist Party of China. As an important town of the party’s news and public opinion work, Xinhua News Agency undertakes the dual tasks of study and implementation, publicity and education, and should be at the forefront in in-depth study and strive to be advanced in implementation.

　　In combination with our own work, we should take studying and implementing the spirit of the "2.19" important speech as an important part of studying and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, constantly deepen our re-understanding, re-understanding and re-grasping the spirit of the speech, strive to improve the communication, guidance, influence and credibility of news public opinion, and better fulfill the duties and missions entrusted by the CPC Central Committee at a new historical starting point.

　　— 1 —

　　Firmly adhere to the distinct main line of the principle of party spirit

　　The General Secretary of the Supreme Leader pointed out that the media sponsored by the Party and the government are the propaganda positions of the Party and the government, and they must be surnamed the Party. All the work of the party’s news media should reflect the party’s will and opinions, safeguard the authority of the Party Central Committee, safeguard the party’s unity, and love, protect and serve the party.

　　The important exposition of the Supreme Leader’s General Secretary has raised the flag for the party’s news and public opinion work, and clarified the fundamental principles and direction indicators. The party’s news and public opinion work is essentially political work, and the party’s news and public opinion unit is essentially the party’s political organ. Adhering to the principle of party spirit is the lifeline of all our work.

　　We should clearly implement the principle of party spirit in the whole process of news reporting, take the party’s banner as the banner, the party’s direction as the direction and the party’s will as the will, cast a solid soul of thought and lay a solid foundation for performing our duties.

　　We must resolutely safeguard the authority and centralized and unified leadership of the CPC Central Committee with the Supreme Leader as the core, implement the policy of politicians running newspapers, earnestly enhance the "four consciousnesses", and consciously maintain a high degree of consistency with the CPC Central Committee with the Supreme Leader as the core in political stance, political direction, political principles and political road.

　　We should vigorously publicize the Party’s theory, line, principles and policies, highlight the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and promote this important thought to be deeply rooted in people’s hearts and become the strongest voice of the times.

　　It is necessary to firmly establish the Marxist view of journalism, adhere to the unity of party spirit and people’s nature, recognize the hypocritical nature of the so-called "social tool" and "fourth power" of the western view of journalism, and consciously resist the influence of wrong views.

　　— 2 —

　　Deeply grasp the essential requirement of correct orientation

　　The problem of orientation is fundamental. The correct public opinion orientation can unite people’s hearts, gather strength and promote the development of the cause of the party and the people; The wrong direction of public opinion will shake people’s hearts, disintegrate their will and endanger the cause of the party and the people.

　　General Secretary of the Supreme Leader stressed that all aspects and links of news and public opinion work should adhere to the correct direction of public opinion. Unity, stability, encouragement and positive publicity are the basic principles that the party’s news and public opinion work must follow.

　　At present, the overall situation in the ideological field is improving, and at the same time, it is also facing a complicated situation. The worldwide system game and value conflicts continue, and various social thoughts are coming one after another. The contest for people’s hearts has never stopped, which puts forward higher requirements for us to better play the role of public opinion as the main force.

　　Facing the new situation, we must stand firm in political stance, strengthen political determination, always guide people with correct public opinion and inspire people with excellent works.

　　It is our responsibility to strengthen the mainstream ideological public opinion, publicize Socialism with Chinese characteristics’s road, theory, system and culture, publicize the major development achievements and advanced models in various fields of economy and society, and further strengthen people’s "four self-confidences".

　　Adhere to the style and taste of news reports, persist in putting social benefits first, vigorously publicize socialist core values, and promote the whole society to form a good atmosphere of upward goodness.

　　Dare and be good at carrying out public opinion struggles, stand firm on major political principles, take a clear-cut stand on major issues of right and wrong, dare to shine a sword in the face of attacks and smears, and carry forward healthy trends, stir up turmoil and make people clear with powerful reports.

　　— 3 —

　　Always adhere to the fundamental position of people first.

　　The foundation of news and public opinion work lies in the people, the blood lies in the people, and the strength lies in the people.

　　The General Secretary of the Supreme Leader stressed that journalists and public opinion workers should change their style of writing, bend down, calm down, examine the truth, tell the truth and move the truth, and strive to produce works with thought, temperature and quality.

　　At present, the main contradiction in our society has been transformed into the contradiction between the people’s growing need for a better life and the unbalanced development. The people’s yearning for a better life is stronger and the demand for spiritual and cultural products is more diverse.

　　We should adhere to the people-centered reporting concept, take meeting people’s needs as the starting point and end result of news reporting, and strive to offer more high-quality spiritual food for the people.

　　It is necessary to vigorously carry out the wind of investigation and research, go deep into people’s lives, go deep into the fertile soil of practice, go deep into grassroots reality, sit on a bench with the masses, eat a pot of food, keep close ties with the people, and resolutely overcome the tendency of being divorced from the masses and reality.

　　We should take the people as the leading role in news reports, dig deep into their advanced models, fully report their innovations, vividly show their mental outlook and truly reflect their wishes.

　　It is necessary to learn the language expression of the masses, be good at speaking household words, and be considerate, so that our reports will be loved by the people and be heard by the people.

　　We should temper our ideological style, exercise our will and character, constantly improve our feet, eyesight, brain power and pen power, and be journalists trusted by the party and the people.

　　— 4 —

　　Deeply understand the practical logic of following the law

　　In the important speech of "2.19", General Secretary of the Supreme Leader made a profound exposition on following the law of news dissemination.

　　He stressed that to do a good job of positive publicity, it is necessary to enhance attractiveness and appeal.

　　He pointed out that authenticity is the life of news. We should describe facts according to facts, not only accurately report individual facts, but also grasp and reflect the whole picture of events or things from a macro perspective.

　　He emphasized that public opinion supervision and positive publicity are unified. The news media should face up to the problems existing in their work, face up to the ugly social phenomena, stir up confusion and criticize the shortcomings of the times, and publish critical reports with accurate facts and objective analysis.

　　This series of important expositions embodies the profound insights of the Supreme Leader General Secretary on the laws of news dissemination, and contains Marxist standpoints and methods, which is of great guiding significance for improving the party’s news and public opinion work under the new situation.

　　In carrying out news public opinion work, we must uphold the scientific attitude of seeking truth from facts, give full play to initiative and creativity in respecting the law, understanding the law and applying it, improve our ability to grasp the timeliness and effectiveness of reporting, and strive to become an expert in using the law of news communication.

　　It is necessary to improve positive publicity, combine the central spirit with grassroots practice, combine national development with the feelings of the masses, combine advanced models with real life, and effectively enhance the closeness and appeal of reports.

　　It is necessary to strengthen the guidance of public opinion on hot issues, accurately grasp the trend of public opinion, scientifically evaluate the reporting effect, and actively and steadily guide it.

　　It is necessary to strengthen the supervision and reporting by public opinion, grasp the issues that the CPC Central Committee attaches great importance to and the people have strongly reflected, and at the same time, grasp the relationship between individual truth and overall truth, grasp the objective balance of reporting, and avoid being blinded by one leaf and not seeing Mount Tai.

　　— 5 —

　　Vigorously carry forward the spirit of pioneering and innovative times.

　　News and public opinion work stands at the forefront of the times and leads the trend, and it is the field that needs innovation most. The Supreme Leader General Secretary attaches great importance to the innovation of news and public opinion work. He pointed out that with the development of the situation, the party’s news and public opinion work must innovate ideas, contents, genres, forms, methods, means, formats, systems and mechanisms to enhance pertinence and effectiveness.

　　At present, the world media structure, public opinion ecology and communication form have undergone profound changes, mobile communication has gradually become the mainstream, social platforms have developed rapidly, intelligent media is in the ascendant, and media integration has advanced in depth. In this unprecedented media revolution, the unknown is far greater than the known, and the revolution cannot be achieved overnight. Constant exploration, innovation and breakthrough will become the normal state of media development.

　　We must speed up the pace of reform and innovation, actively adapt to change, vigorously promote change, actively lead change, and strive to become the leader of the development and innovation of journalism. It is necessary to further promote the development of media integration, explore a model of integration development that conforms to the laws of news agencies, make efforts to integrate and merge, and realize the deep integration of "you are me and I am you" as soon as possible.

　　We must adhere to the principle of "integrated development, giving priority to mobile terminals", seize the enthusiasm of 5G development, speed up the development of new mobile media, and actively seize the commanding heights of various platform ports.

　　It is necessary to strengthen technical capacity building, grasp the frontier of information network technology development, lay out key areas such as artificial intelligence and big data, promote the deep integration of technology construction and content construction, and lead communication innovation with technology construction.

　　Not long ago, Xinhua News Agency released the artificial intelligence platform "Media Brain" and proposed to build an intelligent editorial department, which attracted great attention from the press at home and abroad. In the next step, we will strive to build an intelligent editorial department based on intelligent technology, characterized by man-machine cooperation and focusing on greatly improving the efficiency of production and communication, and promote the application of artificial intelligence in the whole process of planning, interviewing, editing, processing, distribution and feedback, so as to seize the commanding heights of integrated development.

　　— 6 —

　　Cultivate and establish a broad vision of facing the world

　　Today’s world is in a great change that has never happened in a century. The international economic and political structure is deeply adjusted, and global development is facing many uncertainties. It is increasingly difficult for western governance concepts, systems and models to adapt to the new international structure and the trend of the times.

　　In contrast, China’s comprehensive national strength and international status have been continuously improved, and it has become the main power source and stabilizer of world economic growth, and its role in the global governance system has been significantly enhanced.

　　General Secretary of the Supreme Leader deeply grasped the historic changes in the relationship between China and the world, assessed the situation and had a far-sighted vision, and emphasized the need to strengthen the capacity building of international communication, enhance the right to speak internationally, concentrate on telling the story of China, optimize the strategic layout at the same time, and strive to build a flagship media with strong international influence.

　　As the main force of the Party’s foreign propaganda, Xinhua News Agency will play a greater role and strive for greater achievements in the process of China approaching the center of the world stage. It is necessary to closely focus on the goal of "accelerating the construction of a world-class new world news agency" proposed by the Supreme Leader General Secretary to Xinhua News Agency, build a world-leading collection network and communication system, form an external communication ability that matches China’s comprehensive national strength and international status, and walk in the forefront of the international mainstream media phalanx.

　　It is necessary to seize the opportunity brought by the world media revolution, further promote the integration and development of traditional media and emerging media, and strive to embark on a media development road that is different from traditional news agencies and western news agencies, so as to achieve "overtaking in corners" and "overtaking in lanes".

　　In carrying out international communication, Xinhua News Agency adheres to the national position, grasps the trend of the times, conforms to the wishes of people of all countries, and has formed the concept of "true, comprehensive, objective and balanced, fair and just, promoting progress, people-oriented, and feeling for the world", which is being more and more widely recognized by the international community.

　　We should firmly establish cultural self-confidence, make our international communication have distinctive China characteristics, China style and China style, and win users, audiences and the future with the news concept of China media.

　　In the process of thoroughly studying and implementing the "2.19" important speech, the party group of Xinhua News Agency proposed to strengthen the research and interpretation of the important exposition of the Supreme Leader General Secretary on news and public opinion work, and establish it as a major topic of Xinhua News Agency’s national high-end think tank, and organize the backbone of the whole society to carry out research.

　　In the past two years, the research results such as "The Supreme Leader’s Work on News and Public Opinion" and "The Research and Interpretation of the Supreme Leader’s Work on News and Public Opinion" have been successively launched, which have been well received by the competent authorities and the industry.

　　The Outline of the Supreme Leader’s Thoughts on News and Public Opinion, compiled and published by the research group, is listed as an important textbook for the whole society to study Socialism with Chinese characteristics Thought of the Supreme Leader in the new era. All cadres and workers are required to thoroughly study and understand it, closely combine it with practical work, do a good job in implementation, keep in mind the overall situation, grasp the general trend, focus on major events, constantly improve the communication, guidance, influence and credibility of news and public opinion, and strive to create new achievements worthy of the party, the times and the people, so as to win the great victory of Socialism with Chinese characteristics in the new era.

1905 movie network news On February 23rd, a statement was issued in Weibo in response to the controversial event about renting a house during the previous live broadcast in Sanya. Li Xiang also specially attached an article, "Please be careful when renting houses for small assistants in the future! Take a warning! ！” Successfully attracted everyone’s attention and climbed to the top of the hot search list.

In the statement, Li Xiang admitted that it had rented the hotel for seven days and paid the rent in full. In response to the landlord’s query of "untidiness", we asked three aunts to clean it, and "we have taken the initiative to compensate for the slight damage to the room".

Many netizens were very dissatisfied with Li Xiang’s response, bluntly saying: "Although the landlord sent the video online privately, the room was really messy and the quality of the team needed to be improved."

　　Short videos are loved by many teenagers and have a wide audience among minors because of their "short, flat and fast" characteristics and vivid content presentation. The Research Report on the Use and Learning of Short Video for Minors shows that news hotspots and humanistic knowledge such as history, geography and culture are more attractive to minors. Compared with the survey results in 2019, short videos of humanities education and hot topics have significantly improved their appeal to minors.

　　News hotspots and humanistic knowledge are more attractive to minors.

　　The survey shows that the favorite type of short videos for minors is humor (66.6%), followed by humanistic knowledge education (52.8%), which is consistent with the fact that minors brush short videos mainly to relax and enrich their knowledge; Hot topics (44.7%), daily life (44.6%) and animation games (38.7%) are also attractive to minors. In contrast, the selection rate of star idol short videos is only 18.4%, ranking tenth, which is not attractive to minors.

　　It is found that the top five short videos that attract primary school students are humorous, humanistic knowledge education, daily life, animation games and cute animals in turn; The top five short videos that attract junior high school students and senior high school students are humorous, humanistic education, hot topics, daily life and animation games. It can be seen that short videos of hot topics are more attractive to middle school students than primary school students.

　　Compared with the survey data in 2019, humorous short videos are always the favorite type of short videos for minors. However, the ranking of humanities education and hot topics has been greatly improved. In 2019, these two categories ranked third and sixth respectively, while in this survey, they ranked second and third respectively, while the ranking of animation and game videos dropped from second to fifth, which shows that minors now pay more attention to obtaining information and learning knowledge when using short videos.

　　In terms of short video content that attracts minors, news hotspots (44.8%) rank first, followed by humanities knowledge such as history, geography and culture (41.7%). Followed by dance, music, painting and other talent knowledge (38.1%), introducing campus life of famous schools (35.8%), popular science knowledge such as space navigation and information technology (35.5%), sports and leisure knowledge such as football, chess and cards (32.4%), accounting for more than 30%.

　　It is found that the top five short video contents that attract primary school students are talent knowledge, humanities knowledge, popular science knowledge, news hotspots and campus life; The top five short videos that attract junior high school students and senior high school students are news hotspots, humanistic knowledge, talent knowledge, campus life and popular science knowledge. It can be seen that primary school students prefer talents, humanities and popular science-related content, while middle school students are more interested in news hotspots.

　　Three favorite types of knowledge anchors for minors: ordinary adults, peers and college students.

　　When you see the favorite content in short videos, 89.0% of the minors interviewed will share it with their friends and 76.1% will share it with their parents. Comparatively speaking, primary school students share less with their friends, followed by junior high school students and senior high school students, with a higher proportion of primary school students sharing with their parents. This shows that short video is an important content for minors to socialize and communicate with their parents, and primary school students communicate with their parents more with short video, while middle school students communicate with their friends more with short video.

　　For the knowledge anchors of short videos, minors like ordinary adults who share their experiences (49.5%), followed by peers (48.0%), and the third place is college students and other brothers and sisters (47.6%). In addition, professors or researchers (27.4%), primary and secondary school teachers (26.6%), academicians or scientists (24.7%) all accounted for more than 20%.

　　It is found that primary school students like the knowledge sharing of peer schoolmasters best, followed by college students and other brothers and sisters, ordinary adults and primary and secondary school teachers; Junior high school students like the knowledge sharing of ordinary adults best, followed by peers, college students and other brothers and sisters, primary and secondary school teachers; High school students also like the knowledge sharing of ordinary adults best, followed by college students and other brothers and sisters, peers, professors or researchers. It can be seen that primary school students like the sharing of peers best, while middle school students prefer the sharing of adults.

　　In the style of short video anchors, minors like humorous anchors best, accounting for more than 80% (84.1%); Followed by knowledgeable anchors (65.6%). In addition, anchors that provide convenience (such as taking notes) and explain advanced and professional knowledge are also popular among minors, accounting for 36.3% and 30.3% respectively.

　　China Youth Research Center Sun Hongyan Source: China Youth Daily

　　China Youth Network Beijing January30Nidian(Reporter Zhang Wei) 2018 marks the 40th anniversary of reform and opening up. As the forefront of reform and opening up, what earth-shaking changes have Guangdong made in the past 40 years? As the most economically developed province, how does rural revitalization and smart society improve the lives of ordinary people?

　　Recently, the 2018 "New Era, New Dream" online media activity sponsored by the Central Network Information Office and undertaken by the Guangdong Provincial Party Committee Network Information Office entered Guangdong in the Spring Festival. Within a week, dozens of reporters and editors of online media entered Shenzhen, Shantou, Chaozhou, Huizhou and Guangdong, and entered the vast rural areas, urban communities, factories and enterprises, recording the new development, new changes and new atmosphere on the land of South Guangdong with their eyes and pens.

　　In 2018, the "New Era, New Dream" online media activity sponsored by the Central Network Information Office and hosted by the Network Information Office of the Guangdong Provincial Party Committee entered Guangdong in the New Year.

　　Looking at the great changes of reform and opening up in South Guangdong after 40 years.

　　On January 15th, 2018, the activity of "New Era, New Dream" online media going to the grassroots (Guangdong Station) in the Spring Festival was launched in Shenzhen Lianhuashan Park.

　　Time travel back to 40 years ago, in 1978, Shenzhen was established as a special economic zone with Zhuhai, Shantou and Xiamen. Shenzhen has thus become one of the earliest special economic zones established in China. Today, the small fishing village in those days is not what it used to be.

　　Visiting Shenzhen Talent Park, visiting Shekou Museum of Reform and Opening-up, visiting local people’s lives and feeling the efficient management of smart cities ….. Along the way, reporters lamented the great changes in Shenzhen in the past 40 years. He Jia, a reporter from China Military Network, wrote in the manuscript: "The success of Shenzhen Special Economic Zone has aroused the enthusiasm of China people to create a better life. Maybe you missed the beginning of an era, but you won’t miss the development of this era. Reform and opening up is like a never-ending force pushing the people of China to the road of self-improvement. "

　　The reporters of the interview group went to Shenzhen Talent Park for an interview. China Youth Network reporter Zhang Yushe

　　Entering Shantou and Chaozhou is another feast of traditional culture. In the lightly sung Chaozhou opera, the vivid Chaozhou embroidery, the finely carved Chaozhou woodcarving and the cleverly conceived Daliao porcelain inlay, the reporters of China Youth Network were deeply shocked by these heavy and vivid cultural forms in Chaoshan area.

　　"I came into contact with a lot when I went to the grass-roots level this time ‘ Non-legacy ’ Inheritors and guardians of traditional culture. It is the inheritors of these traditional cultures and the transmitters of the spirit of the times that are the most remarkable. They are a group of people we need to understand and pay tribute to most in this era. " Jesson Wang, editor of People’s Daily Online, said sincerely after visiting Chaoshan.

　　Jesson Wang, editor of People’s Daily Online, took the time to send Weibo during the interview. Photo courtesy of respondents

　　At the B&B Inn in Chaozhou Ancient Street Lane, community residents sat together to learn the spirit of the 19th National Congress. "Drink tea and chat, and publicize the spirit of the 19th National Congress in the form that ordinary people love to listen, talk and watch. This way is called &lsquo in Chaozhou dialect; Sell Mo ’ (Good). " Wang Yanping, a resident of Yixing community, chatted with reporters about his experience in studying the 19th National Congress.

　　"Yixing Community has refined and implemented the spirit of the 19 th National Congress of the Communist Party of China into the daily life of the people, which is reflected in the people’s lives. The grounded learning style has brought good group communication effects." Guangming. com reporter Dong Tengfei felt.

　　Guangming. com reporter Dong Tengfei visited Shekou Reform and Opening Museum. China Youth Network reporter Zhang Yushe

　　In Huizhou rural areas, the rural revitalization strategy in the report of the 19th National Congress is being implemented with rich practice. Guanbei Village changes its thinking, integrates its own resources, and uses "culture" as the fulcrum to incite "money, people, things and wisdom in society". Nowadays, Guanbei Village is no longer a "weak and scattered village" that used to be a detour for passengers and motorcycles, but has become a "mural village", "cultural village" and "advanced village" full of literary flavor.

　　Wulian Village, Zhongxin Town, Zengcheng District, Guangzhou makes full use of idle land and introduces modern ecological agriculture. China Youth Network reporter Zhang Yushe

　　In the general requirements of implementing the rural revitalization strategy, industrial prosperity ranks first. Wulian Village, Zhongxin Town, Zengcheng District, Guangzhou used to be a poor village. Now, Wulian Village makes full use of idle land and introduces modern ecological agriculture such as "green natural hydroponic vegetable base" and "Asian horticultural flower field" on the basis of developing industry. It not only makes the land flow, but also makes the villagers have land income and solves the employment problem of the villagers.

　　Reporters walked into Yangzhong Community, Zhuguang Street, Yuexiu District, Guangzhou, and personally experienced the remarkable effects achieved by the community in transforming public facilities, old houses, living environment and implementing property management. China Youth Network reporter Zhang Yushe

　　Zhang Kaixin, editor of China News Network Weibo, was deeply impressed by the micro-transformation of Yangzhong Community in Guangzhou Zhuguang Street. "Yangzhong Community’s ‘ Three transformations and one implementation ’ After completion, the whole community is clean and tidy. At ‘ Neighborhood ’ In the activity center, table tennis, dance for the elderly, calligraphy and other cultural and fitness programs are readily available, and the elderly and children perform on the same stage, which can be said to be ‘ With yellow hair, I am happy ’ 。”

　　Visit the online media in 5 cities to "show their magical powers"

　　During the week-long interview, the media group went deep into the grassroots in Guangdong and tried its best to write a manuscript close to the people and reflecting people’s livelihood. Due to the intensive interview points, it is often necessary to travel to many places in one day. The media group is in full swing during the day and continues to sort out the interview materials at night to catch up with the manuscript overnight.

　　Reporter Jesson Wang is a "mysterious" editor of People’s Daily Weibo. However, "Xiaobian" is not small. Through Weibo, Wang Jie presented the customs and culture, city appearance and village appearance, management innovation, etc. he visited to netizens more vividly and intuitively by means of multi-picture interaction, live video and short video. Among them, the short video of Shenzhen Baoan Civil Civilization Code "It may be that you broke up with your girlfriend because you didn’t abide by it" was played 2.57 million times, and netizens clicked "Like" and commented "Passing positive energy" and "Not bad! A good way to publicize. "

　　China Economic Net reporter Song Yajing reports with VR panorama camera. Photo courtesy of respondents

　　China Economic Net reporter Song Yajing brought a "secret weapon" — — VR panorama camera. With a machine in hand, any beautiful scenery can be included in a picture. The novel idea of reporting not only opens a new perspective for netizens, but also for peer media people to feel the reform and opening-up special zone and the beautiful scenery of Guangdong. "In the interview environment such as museums, theme parks and cultural streets, it is a new breakthrough for us to let the audience have immersive senses. VR cameras can make up for the shortcomings of traditional reporting methods in this respect, making our reports more exciting and the experience more realistic. "

　　Xinhua News Agency, Beijing, November 3rd

　　People’s Republic of China (PRC)-Malaysia Joint Press Statement

　　1. At the invitation of People’s Republic of China (PRC) Li Keqiang, Premier of the State Council of the People’s Republic of China, Malaysian Prime Minister Najib paid an official visit to People’s Republic of China (PRC) from October 31st to November 5th, 2016.

　　2. During the visit, the Supreme Leader of President People’s Republic of China (PRC) met with Prime Minister Najib, Li Keqiang, Premier of the State Council of the People’s Republic of China held talks with Prime Minister Najib, and Chairman Zhang Dejiang of the National People’s Congress Standing Committee (NPCSC) met with Prime Minister Najib. The two sides exchanged in-depth views on promoting China-Malaysia comprehensive strategic partnership and regional and international issues of common concern.

　　3. The two sides believe that since the establishment of diplomatic relations between China and Malaysia in 1974, the two countries have maintained regular exchange of visits, which has raised China-Malaysia relations to a new height. Over the past 42 years, the two countries have carried out major cooperation in many fields. The two sides reviewed the recent high-level exchange visits, including the State visit to Malaysia by Chairman of the Supreme Leader in 2013, the official visit to China by Premier Najib in 2014 and the official visit to Malaysia by Premier Li Keqiang in November 2015, and believed that the above visits further deepened the sincere and friendly bilateral relations between the two countries.

　　4. Both sides agreed that China-Malaysia relations are at the highest level in history and will continue to be strengthened through regular exchanges and mutual visits between leaders, governments, political parties and enterprises. The two sides reviewed and welcomed the achievements made in bilateral relations and were determined to further enhance and strengthen China-Malaysia comprehensive strategic partnership in various fields such as politics, economy, social development and regional security cooperation.

　　5. The two sides agreed to ensure that China-Malaysia relations are future-oriented, dynamic and prosperous for the benefit of the two peoples.

　　6. The two sides emphasized that mutual trust and respect are the solid foundation of bilateral relations and cooperation, and once again stressed that the principles of sovereignty and territorial integrity of the two countries should be adhered to. Malaysia reiterated its firm adherence to the one-China policy and its support for the peaceful development of cross-strait relations and the peaceful reunification of China.

　　7. Both sides welcome the opening of the Consulate General of Malaysia in Nanning, the Consulate General of China in Penang and the Consulate General of China in Kota Kinabalu in 2015, and the establishment of the Consulate General of Malaysia in Xi ‘an in 2016. The establishment of consulates between the two countries shows the further development of friendly relations between the two sides.

　　8. Malaysia attaches great importance to its status as an important country along the Silk Road Economic Belt and the 21st Century Maritime Silk Road ("Belt and Road") proposed by the China Government in 2013.

　　9. According to Chinese data, the total trade volume between China and Malaysia in 2015 was 97.29 billion US dollars, and the trade volume between the two sides from January to August 2016 was 54.28 billion US dollars. China has been Malaysia’s largest trading partner since 2009, and the trade volume between China and Malaysia accounted for 15.8% of Malaysia’s total foreign trade in 2015. Malaysia has been China’s largest trading partner in ASEAN since 2008.

　　X. The two sides confirmed the achievements of the Five-Year Plan for Economic and Trade Cooperation (2013-2017) through the joint progress report. The leaders of the two countries firmly believe that China-Malaysia economic and trade cooperation will be stronger in the future with frequent high-level exchange visits and major initiatives.

　　11. The two sides attach great importance to the cooperation on the railway project in southern Malaysia, welcome the proposed east coast railway project in Malaysia, and intend to explore the potential and cooperate on infrastructure construction projects, so as to promote the interconnection of relevant areas from a strategic perspective, bring potential economic development opportunities and promote economic and social development. This will include technology transfer, human resources development, local procurement and other long-term cooperation in the infrastructure industry.

　　12. The two sides look forward to further strengthening bilateral trade, investment and economic exchanges. One of the initiatives is to exchange letters on the Agreement on the Avoidance of Double Taxation and the Prevention of Tax Evasion between the two governments to confirm the qualifications of state-owned enterprises in the two countries.

　　13. Both sides believe that the seaport plays a key role in the development of regional infrastructure. The two sides will continue to promote port cooperation between the two countries, support the development of China-Malaysia port alliance and realize the vision of the Maritime Silk Road in the 21st century.

　　14. The two sides positively evaluated the achievements of cooperation between the two countries in the fields of combating telecommunication crimes, overseas pursuit and counter-terrorism, and agreed to further strengthen law enforcement security and counter-terrorism cooperation, enhance friendly exchanges between law enforcement security departments of the two countries, and make positive contributions to maintaining regional security and stability.

　　15. The two sides are pleased to see the signing of the Memorandum of Understanding on Defense Cooperation between the two countries, and believe that the continuous and gradual expansion of exchanges and close friendly cooperation between the defense agencies of the two countries will further strengthen bilateral relations. The two sides recognize the importance of enhancing cooperation in the defense field between the two countries, and welcome the signing of the Cooperation Framework Agreement on the Joint Development and Construction of Ma Haijun Coastal Task Ships by the China Defense Science and Technology Bureau and the Malaysian Ministry of National Defense.

　　Both sides agreed that tourism plays an important role in promoting personnel exchanges between China and Malaysia. Since March 2016, when Malaysia implemented the e-visa and visa-free program, the number of tourists to China has greatly increased. The two sides agreed to strengthen joint marketing with airlines and travel agencies, promote them through consumer exhibitions and websites, promote more tourists from the two countries to travel to each other’s countries, and enhance the traditional friendship and understanding between China and Malaysia at the folk level. Both sides recognize that e-commerce and online marketing are playing an increasingly important role in promoting the development of tourism.

　　17. The two sides reaffirmed that they will strengthen and commit themselves to achieving more comprehensive and mutually beneficial air transport cooperation between the two countries.

　　18. Both sides welcome the renewal of the Memorandum of Understanding on Education Cooperation between the two countries, which will further strengthen and promote the progress of educational exchanges between China and Malaysia. Xiamen University Malaysia is a new milestone in the cooperation of higher education between the two countries, which will cultivate much-needed talents for the local society and deepen the friendship between China and Malaysia.

　　19. The two sides will work together to implement the Agreement on Cultural Cooperation and the Implementation Plan for 2014-2019 between the two governments, encourage and support the exchange of visits between cultural institutions and cultural groups of the two sides, and jointly support the establishment of the China Cultural Center in Malaysia.

　　20. The two sides discussed the prospect of China’s expanding imports of Malaysian products. Malaysia hopes to expand its palm oil exports to China and expand its market share in China.

　　21. The two sides are willing to enhance agricultural cooperation, including agricultural products trade, promote agricultural investment and strengthen capacity building and agricultural science and technology exchanges by signing the Memorandum of Understanding on Agricultural Cooperation.

　　22. Both sides believe that the signing of the Protocol on Inspection, Quarantine and Veterinary Hygiene Conditions of Maoyan exported from Malaysia to China will enhance the confidence of China consumers in Malaysian agricultural products and promote agricultural trade between the two countries. Both sides hope to give Malaysia more market access for agricultural products in the future on the premise of meeting the requirements of inspection and quarantine access.

　　23. The leaders of the two countries appreciated China’s support for the construction of the ASEAN Community and its efforts to realize the ASEAN Community Vision 2025. They welcomed the positive progress in China-ASEAN cooperation and the celebration of the 25th anniversary of the establishment of dialogue relations between China and ASEAN. The two sides also discussed the progress in the implementation of the China-ASEAN Joint Declaration on Strategic Partnership for Peace and Prosperity (2016-2020).

　　24. The two sides agreed to continue to strengthen coordination and cooperation in regional cooperation mechanisms such as ASEAN, China, Japan and South Korea (10+3), East Asia Summit (EAS) and ASEAN Regional Forum (ARF).

　　25. The two sides exchanged views on the development of the situation in the South China Sea, stressing the importance of maintaining peace, security and stability in the South China Sea and the freedom of navigation and overflight enjoyed by all countries in accordance with international law.

　　26. The two sides stressed that all sovereign countries directly concerned should resolve their differences by peaceful means through friendly consultations and negotiations in accordance with the principles of international law, including the 1982 United Nations Convention on the Law of the Sea. The two sides further stressed that all parties should exercise restraint and avoid actions that complicate or escalate the situation in the South China Sea. The two sides believe that not directly involved in the dispute will not help solve the problem.

　　27. The two sides will work with other ASEAN countries to ensure the full and effective implementation of the Declaration on the Conduct of Parties in the South China Sea, promote the consultation on the Code of Conduct in the South China Sea, and strive to reach the Code on the basis of consensus at an early date.

　　28. During Malaysia’s tenure as a non-permanent member of the UN Security Council, China and Malaysia carried out good and constructive cooperation and jointly fulfilled the duties of the UN Security Council. Malaysia appreciates this.

　　29. The Malaysian side expressed sincere gratitude to the Chinese side for its warm welcome and friendly reception to Prime Minister Najib and the Malaysian delegation during this official visit.

　　The RRR cut came as scheduled.

　　On November 25th, the central bank announced that in order to maintain a reasonable and sufficient liquidity, promote a steady decline in comprehensive financing costs, implement a package of policies and measures to stabilize the economy, and consolidate the foundation for economic stabilization, the People’s Bank of China decided to reduce the deposit reserve ratio of financial institutions by 0.25 percentage points on December 5th, 2022 (excluding financial institutions that have implemented the 5% deposit reserve ratio). After this reduction, the weighted average deposit reserve ratio of financial institutions is about 7.8%.

　　The RRR cut released a total of about 500 billion yuan of long-term funds.

　　From the point of view of time, this is the second RRR cut this year. The last time the central bank announced the RRR cut was April 15 this year. At that time, the central bank announced that in order to support the development of the real economy and promote the steady decline of comprehensive financing costs, the People’s Bank of China decided to reduce the deposit reserve ratio of financial institutions by 0.25 percentage points on April 25, 2022 (excluding financial institutions that have implemented the 5% deposit reserve ratio). In order to increase support for small and micro enterprises and "agriculture, rural areas and farmers", for city commercial banks that do not operate across provinces and rural commercial banks whose deposit reserve ratio is higher than 5%, the deposit reserve ratio will be lowered by 0.25 percentage point, and an additional 0.25 percentage point will be lowered.

　　RRR cut is one of the expansionary monetary policies of the central bank. The central bank reduces the statutory deposit reserve ratio, which affects the number of banks’ loanable funds, thus increasing the credit scale, increasing the money supply, releasing liquidity and stimulating economic growth.

　　According to CCTV news on November 23, Li Keqiang, Premier of the State Council of the People’s Republic of China presided over the the State Council executive meeting, which proposed to implement the policy of supporting rigid and improved housing demand due to the city. We will promote the full implementation of special loans for Baojiaolou as soon as possible, encourage commercial banks to issue new loans for Baojiaolou, and promote the healthy development of the real estate market. At the same time, increase financial support for the real economy. Guide banks to make moderate profits on small and micro-stock loans of Pratt & Whitney, continue to provide transportation, logistics and financial services, increase support for private enterprises to issue bonds, and use monetary policy tools such as RRR cuts in a timely and appropriate manner to maintain reasonable and sufficient liquidity.

　　Chen Wenjing, director of market research of Index Division of China Central Finger Research Institute, mentioned that since November, a number of regulatory authorities have released favorable results one after another, providing more financial support for housing enterprises and property buyers. Recently, relevant funds have gradually landed. At the same time, looking back at the content and landing of RRR cuts mentioned in the regular meeting of the National People’s Congress in 2018, we can find that except in June 2021, the central bank issued corresponding RRR cuts after the meeting mentioned, and in most cases, the interval did not exceed 10 days. The RRR cut not only brings incremental medium and long-term funds and releases more liquidity, but also brings the signal significance of continuing the wide currency.

　　Ma Hong, a senior researcher at Zhixin Investment Research Institute, pointed out that the central bank’s RRR cut will help reduce the financing costs of individual housing purchases and housing enterprises and promote the stable and healthy development of the real estate market. From the perspective of funding sources of housing enterprises, including personal mortgage loans, housing enterprise development loans, bond financing and other tools, will benefit from the liquidity support and financing cost reduction brought by the central bank’s RRR cut. According to the relevant information disclosed recently, the scale of financial support for housing enterprises in the entire bank and bond market may exceed one trillion. Obviously, the overall financing environment of housing enterprises has changed substantially recently, especially the probability of subsequent accidents of large-scale housing enterprises with excellent qualifications is declining. I believe that the confidence of buyers is expected to be restored, and the real estate market will gradually bottom out and stabilize in the rest of the year.

　　Yan Yuejin, research director of the think tank center of Yiju Research Institute, believes that the RRR reduction policy has a very positive effect on improving liquidity, and at present, it should be emphasized that it can enhance the credit supply capacity of commercial banks. At present, in the field of real estate, the first arrow of commercial banks is to better serve high-quality housing enterprises, and naturally it is necessary to enhance the confidence in credit. Therefore, the RRR cut itself has a positive effect on banks’ initiative to give support to real estate development, sales, property security, debt issuance and other fields, which will also help improve the fundamentals of business operations and promote the better development of enterprises.

　　Zhang Bo, dean of the branch of 58 Anjuke Real Estate Research Institute, also mentioned that striving for stability on the financial side is an important measure to ensure the stable development of economic construction and effectively prevent and resolve risks in the real estate market. In the face of the external environment with increasing uncertainties and the persistent downward pressure on the real estate market, the necessity of this RRR cut is very obvious, which can further release liquidity to the market, optimize the capital structure of financial institutions, enhance financial service capabilities, better support the recovery of the real estate industry and promote the steady operation of the economy. Through this RRR cut, the cash flow pressure of housing enterprises will be further released, which is conducive to boosting market confidence, actively preventing risks in the real estate market and promoting the stable and healthy development of the real estate market.

CCTV News:In the past ten years, China’s total trade in goods has been continuously improved, ranking first in the world for five consecutive years since 2017, and the total trade in goods and services has also jumped to the top in the world in 2020. While the high-quality development of trade has made historic achievements, the continuous improvement of China’s foreign trade has also played an important role in the development of the national economy and the recovery of the world economy.

At 3 o’clock in the morning, the stall of fruit distributor Zheng Yuqiang became lively. This evening, a new batch of imported jackfruit was welcomed.

Zheng Yuqiang, Beijing fruit distributor:We seldom sold jackfruit a few years ago. Now, if it is normal, it is no problem to sell (sell) more than ten tons a day.

In Beijing’s largest wholesale market for agricultural products — — In Xinfadi market, mid-October is not the peak season for fruit sales, and several imported fruits promoted by Zheng Yuqiang have increased his business.

Beijing fruit buyer Zheng Zhen:I bought some jackfruit and red pitaya today. I come here almost every day and sell everything. There are about 30 to 40 kinds of imported fruits.

In the wholesale market in Beijing, the varieties of imported fruits sold are increasing year by year. Xiao Yang, who just entered the business last year, opened a shop specializing in selling Malaysian Maoshanwang durian. He told reporters that this expensive imported fruit has been selling better and better since it entered the China market in 2019.

Xiao Yang, a distributor of imported fruits in Beijing:Sales are gradually increasing. At the beginning, the people still didn’t approve of it because the price was relatively high. Up to this year, the people’s recognition level is still relatively high, especially people like Beijing who buy more.

In the past ten years, more and more imported fruits such as Philippine avocado, Cambodian banana, Lao citrus and South African pear have entered the mouth of China people. In 2021, China imported more than 7 million tons of fruit, compared with less than 3.45 million tons in 2012, and the import volume doubled in ten years.

Zhang Xiao, Director of the Inspection and Quarantine Department of Animals and Plants and Food of Nanning Customs:At present, the imported fruit varieties from ASEAN have increased from 53 varieties in six countries ten years ago to 77 varieties in the whole ASEAN countries.

Not only high-quality consumer goods such as fruit, but also the import scale of advanced technology and equipment, key parts and other products has been expanding over the past decade, which has better met the needs of domestic production and people’s lives, and also allowed the world to share more dividends brought by China’s economic growth. In 2021, China’s total import value reached 17.37 trillion yuan, an increase of 51.2% compared with 2012.

Professor Cui Fan, School of International Business and Economics, University of International Business and Economics:The country’s opening up, especially (import), includes high-quality products that are beneficial to people’s living standards and meet people’s needs, so that our trading partners can share the fruits of China’s economic development.

In the past ten years, China has taken the initiative to reduce commodity tariffs, and the total tariff level has dropped from 9.8% in 2012 to 7.4% in 2021. New trade formats and new kinetic energy are constantly being stimulated, and the import and export scale of cross-border e-commerce has increased nearly tenfold in the past five years.

High-level import and export will further optimize the trade structure. In a factory in Qingdao, Shandong Province, 10 sets of high-speed EMUs for Jakarta-Bandung High-speed Railway have been manufactured and are waiting for delivery. Last month, the first batch of Jakarta-Bandung High-speed Railway high-speed EMUs and comprehensive inspection trains exported to Indonesia arrived in Jakarta Port smoothly, which was the first time that China’s high-speed trains were exported abroad.

Zhang Fangtao, Chief Designer of Jakarta-Bandung High-speed Railway High-speed EMU:The Jakarta-Bandung High-speed Railway high-speed EMU will be sent to Indonesia in November, and Jakarta-Bandung High-speed Railway will be put into operation in 2023 according to the plan. By then, the travel time from Jakarta to Bandung will be shortened from the current three hours to about 40 minutes.

Going out with high-end equipment, there are our supporting services. In the past ten years, the leading export industries have been transformed and upgraded from traditional labor-intensive products to high-tech industries, and the knowledge-intensive service trade has maintained rapid growth.

Ma Qiang, Deputy General Manager of overseas business department of CRRC Sifang Co., Ltd.:We provide maintenance technical support for Argentine national railway company. Up to now, the company’s products and services have been exported to 29 countries and regions around the world.

From 24.4 trillion yuan in 2012 to 39.1 trillion yuan in 2021, in the past ten years, China’s total trade in goods has continued to increase, and its international market share has also increased from 10.4% in 2012 to 13.5% last year, and its position as the largest country in global trade in goods has been further consolidated. Nowadays, there are more and more high-level platforms for opening to the outside world, such as China China International Import Expo(CIIE), Service Trade Fair and Consumer Expo. China has set up 21 free trade zones and one free trade port, with free trade partners spread across five continents. In the past ten years, China’s average contribution rate to world economic growth reached 38.6%, ranking first in the world.

Special feature of 1905 film network filmMoon ManThe box office broke 2.9 billion, striding towards 3 billion, and became the highest-grossing feature film in Mahua FunAge. At the same time, it also became the box office champion of the summer file in 2022.There is no absolute perfection in the world, just standing in the highest position, and there are naturally many discussions behind it.

Whether it’s as high as 100% "including Teng" or the long-lost "Shen Ma Combination", the configuration of Moon Man seems to meet the audience’s highest expectations for "Mahua FunAge". After the first screening in the industry, many forecasting platforms gave an expectation of 4 billion or even 5 billion.

In terms of word-of-mouth, many people in the industry gave the evaluation of "Mahua FunAge’s Best", but with the fermentation after the film was released, Douban’s score has now dropped to 6.8, which is the same as that of the film jointly created by the director before, far less than that of "Mahua FunAge".

Judging from the current box office trend, it may not be close to the box office predicted in the previous period. What is the problem behind it? Perhaps under the "highest" expectation before the screening, the audience’s requirements have gradually become higher, and the feedback from watching movies is not as good as expected, which has become an obstacle on the road.

To put it more strictly, it is "expected management".So, for a film, how to manage the audience’s pre-screening expectations?

We try to find out the relationship between "expectation" and "result" from Moon Man to the "low attention to Bogao box office" of "Mahua FunAge" films at the beginning of the year.

Why is Moon Man not satisfied?

"Not funny enough" is the key to many viewers’ disapproval of Moon Man.Obviously, "Mahua FunAge" was born in 2015, and its comedy style, which was immersed in the stage in the past, quickly attracted many audiences and even broke the pattern of the comedy film market in the past.

In recent years, it has become a walking expression pack, various on-the-spot reactions, or interactions on variety shows, full of laughter. With the wonderful propaganda operation of movies, "including the amount of smoke" has become the core point for the audience to certify the quality of movies.

Back to Moon Man itself, we tried to find the answer from some viewers who were dissatisfied with the film.

"The first half of the movie is funny, and it is also a typical’ Mahua FunAge’, but those jokes are not as wonderful as before (the movie), and even some stalks can be guessed. Then the sci-fi elements are more important behind the story, and the comedy effect is reduced, which makes the story longer and the visibility is not high. " Some fans of "Mahua FunAge" express themselves, which is similar to the feedback of "dissatisfaction".

Just like a highly praised comment on a certain platform, "I hate stuffing sensational parts into comedies, which makes me almost unable to laugh from the second half, and it is not suitable for stuffing sensational parts into comedies."

Although Moon Man is a comedy+sci-fi movie, the label "Mahua FunAge" comes first, and the audience is more expecting comedy, and sci-fi is a seasoning. Only with the advancement of the film, more and more plots with a sense of mission develop, and the tonality of the story itself gradually moves towards the direction of tears.

As every comedy creator says, comedy is more difficult than tragedy. Especially with the popularity of various video platforms, the development of punchline by netizens has already surpassed the past comedy market.

Shen Teng once said in our interview, "All used jokes can’t be used, not only your own, but also those used by others. Then you came up with it yourself, and others played it first, so you can’t use it anymore. Now the audience has seen and heard too many things. If you can’t think of a few locks of hair, just fool it. There is no such thing. "

Looking back at "goodbye mr. loser", the "Mahua FunAge" at that time was not known by too many audiences. The outside world had no expectations for the "three noes" film at that time, and even the team itself did not trust the market in the southern cities. In the end, the audience’s expectations have already passed the box office, giving the best answer.

The same is true of the market performance of the movie "This Killer is Not Too Cold".No Shen Teng participated, although the starring role was played.Ma LiThe stunt, but actually a senior member of the "Mahua FunAge"Wei XiangSupporting the whole film. The overall attention before the screening was not high, or even optimistic, and the first day of filming was in the last file. The counterattack became the best ending of this movie.

And Shen Teng said after the screening, don’t say "including the amount of smoke" in the future, so to speak "including the amount of air".Now, looking back at everyone’s concern about "containing Teng", it is more about the expectation of the actor’s performance in the film and the chemical interaction between the actor and the film.

Moon Man is already the most mature work of the whole "Mahua FunAge", from the film industry to the cooperation between teams. But ultimately, it is not up to standard, which makes people wonder, when the audience is looking forward to the "Mahua FunAge" movie, what are they looking forward to?

Although sensational has become Moon Man’s original sin, the sensational and moving plots of those "Mahua FunAge" films in the past are not absent, but for the creative team with more macro stories, how to combine their own characteristics may be the key. The audience understands the creative progress of the team from the works. As everyone knows, this is also a beautiful "two-way trip".

Expectation management behind it

There is a question in front of us. When the film is facing the market and publicity plays the role of advertising, can it be intervened in the early stage?

We interviewed Ms. E, who is engaged in publicity and marketing. First of all, as an audience, she personally recognized Moon Man. In addition, she was in the industry and had been observing many actions of this film.

"What impressed me deeply in the early stage of the film was’ containing Teng’ and’ Shen Ma combination’. But on the whole, it has always strengthened the elements of science fiction in various materials, and the previous directors participated in space activities, all trying to convey to the audience that this is a science fiction movie. "

However, the audience’s cognition of domestic sci-fi movies always stays in harmony, which is a relatively traditional hard sci-fi. "And Moon Man is a genre-integrated work with comedy bonus. For many viewers, when they see Shen Teng, they will want to laugh. Maybe this is the key to the gap."

Manager Wang of a cinema in Suzhou talked about this phenomenon. "We have our own fan base. I saw many people discussing it, but I didn’t expect Moon Man to go like this. Some people were touched, but others felt a bit like The Wandering Earth."

Moon Man is not an isolated case. Another movie in the summer file has a similar "goods are not right".

Manager Wang said that many people’s impressions of the previous works and the cognition of Mozart in Outer Space thought it was a science fiction movie, but they didn’t expect it to be a children’s movie, and the overall impression was very poor.

Ms. E saw the difficulty of the propaganda team. "Obviously, we can see that the propaganda is trying to manage the audience’s expectations. From the later materials, they all highlight Mozart and the state of the children. The styles of the later posters are very childlike."

Just, can every material reach the audience?

No propagandist can guarantee, "Personally, I always think that publicity is like’ brainwashing’ to make the audience accept some settings of this film. After all, after the film finally came out, we also knew many problems mentioned on the Internet, but we couldn’t modify the make-up. We could only weaken it by constantly adjusting the propaganda strategy. "

Nowadays, most films are screened before screening. From the feedback of the audience, we sort out all kinds of problems that a film may encounter, and then modify it according to the progress, or adjust the direction according to the pilot report in terms of propaganda strategy.

It’s just that every movie has its own destiny, and it’s only relative to do all kinds of expected management.

Every work has the audience’s own interpretation and expectations. Perhaps for the audience, balancing their expectations will inevitably have different surprises. For the film itself, how to ensure everyone’s expectations with the work is the most important thing.

　　In 2013, the second-generation BMW X5(E70) has been a little tired with competitors changing models and upgrading, so it is time to launch the third-generation (F15) model.

　　The design of the third generation BMW X5 incorporates more family designs, such as flat "angel eyes" and open corners, etc. At the same time, the body adopts many tough folding lines, which makes it look more rigid and square.

　　The length, width, height and wheelbase of the third generation BMW X5 are 4909/1938/1772mm and 2933mm respectively, in which the length and width of the car increased by 47mm and 5mm, while the height and wheelbase remained unchanged.

　　The third-generation BMW X5 adopts L-shaped full LED taillights. Compared with the second-generation models, the tail lines are softer, but at the same time it lacks some heavy feeling. In addition, it also adopts a lot of lightweight design, which is 90 kilograms lighter than the second-generation model.

　　The interior of the third-generation BMW X5 is similar to that of the second-generation BMW X5, with clear functional areas, but many improvements have been made in details, such as the vertical widescreen design of the central control screen, the tightening of the air conditioning control panel, and the wider metal strip of the steering wheel, which all make it look obvious.

　　In terms of power, the X5 model of the third generation BMW introduced two gasoline models, xDrive50i and xDrive35i, in which xDrive50i is equipped with a 4.4L V8 twin-turbo engine. In addition to dual turbochargers, in-cylinder direct injection and Double VANOS variable valve timing technology, this engine also incorporates Valvetronic electronic valve technology, with a maximum power of 450Ps and a maximum torque of 650N• m。 The X5 xDrive35i is equipped with a 3.0L inline six-cylinder turbocharged engine, which is also the most popular model. In addition, the third-generation BMW X5 also introduced a number of diesel-powered models such as xDrive30d, xDrive40d and M50d.

　　In the environment of energy conservation and environmental protection, major manufacturers are striving to develop new power systems to replace simple internal combustion engines. In this transitional stage, plug-in hybrid systems and small-displacement engines seem to be the choices of more manufacturers, and BMW X5 is also among the practices. Around 2015, BMW introduced X5 xDrive40e, a plug-in hybrid vehicle, and X5 xDrive28i, a small-displacement engine, becoming the first manufacturers to eat crabs.

　　In 2015, the M version of the third-generation BMW X5(F15) was released, named F85 X5 M, equipped with S63b44t24.4V8 engine, with a maximum power of 575Ps and a maximum torque of 750N• m。

　　Driving experience and riding quality are the key points for the X5 of the third generation BMW. Electronic assistance makes it more convenient to move the car at low speed. CDC variable electromagnetic suspension system makes it more comfortable, and it is no longer a partial student who only pays attention to road driving performance like the X5 of the second generation BMW.

　　In 2018, BMW significantly accelerated the replacement cycle of X5, and quickly launched the fourth-generation BMW X5(G05) to ensure the competitiveness of the model. The new car is built on the platform of Cluster Architecture(CLAR).

　　In terms of appearance, the overall shape of the new BMW X5 is similar to that of the BMW X7, and it is not an exaggeration to say that it is a reduced version of the X7. Compared with the previous three generations, it should also be considered as the most angular one, with a very tough outline. BMW’s iconic kidney air intake grille adopts a one-piece design and is getting bigger and bigger; With the three-dimensional angel headlights on both sides, it looks fierce. Headlights are upgraded to full LED and full LED+ laser high beam structure, and the maximum irradiation distance of laser lamps is 500 meters.

　　The body size has increased in an all-round way. The length, width and height of the new BMW X5 are 4945/2004/1791mm respectively, and the wheelbase has reached 2975mm, which is 36/66/19mm higher than that of the previous generation, and the wheelbase is 42mm longer.

　　The body material further increases the proportion of aluminum profiles, and the front fender, door and front of the frame are all made of aluminum.

　　In the performance of the side of the car body, the new design adds several groups of style lines, one of which is gathered on the door handle at the rear of the car by the headlights running through the car body, and the smart lines add a feminine side to this muscular big guy.

　　The tail also creates the visual effect of muscles. With the brand-new three-dimensional relief taillights and internal integral LED strip, the design is more capable. The new BMW X5 is not only powered by the upper tailgate, but also powered by the lower tailgate, and its opening and closing mechanism is hidden in the door panel.

　　In terms of interior, the new BMW X5 continues to adhere to the principle of "driver-centered", and the full LCD instrument displays more information, and the larger central control LCD screen is slightly tilted to the driver’s side. The electronic gear handle and iDrive control area are made of transparent glass, creating a sense of luxury that was rare in previous BMW models.

　　In terms of power, the xDrive40i model will be equipped with a B58B30M1 3.0T inline six-cylinder turbocharged engine with a maximum power of 340Ps and a maximum torque of 450N• m； Compared with the previous B58 engine, the B58B30M1 engine keeps the same cylinder diameter, stroke and compression ratio, and the main changes are the design of cylinder head, engine management system and timing chain.

　　XDrive50i will be equipped with N63B44M3 4.4T V8 twin-turbo engine with maximum power of 462Ps and maximum torque of 650N• m。 In terms of transmission, it is matched with an 8-speed automatic gearbox.

　　In addition, the driver assistance system of the new BMW X5 has also been upgraded to the latest level. The four corners of the car body are equipped with mid-band radars, and the camera used for driver assistance has also been upgraded from binocular to binocular, which can realize the functions of automatic driving and automatic lane change in congested road sections.

　　Twenty years may not be a long time for a single model. After all, there are many models with a history of forty or fifty years, but for BMW X5, twenty years means a period of days of our lives that pioneered and focused on sports utility vehicles. Twenty-year-old, the fourth-generation BMW X5 has gradually demonstrated its strength to the world and proved to the market that the strong is stronger under the solid pace of the previous three generations. Happy 20th birthday, BMW X5. (Text: Pacific Auto Network Suo Anguo)