History is an evil teacher who only tells the truth to free people.

-Lord acton

For some countries or nations, history may be a fetter and a burden, but if you want to liberate from history, the safest and most reliable means is to recognize history.How a country’s citizens know about history determines what kind of future this country will have to a certain extent.Therefore, a correct understanding of history is extremely important for us at present.

Hegel said, "The only lesson that human beings have learned from history is that they have not learned any lessons from history". The reason for this is precisely because human beings have all kinds of wrong understandings of history. However, a historian, with his vigilance and insight, corrected the wrong cognitive model of history and helped us learn wisdom from history and enhance our realm. He is Lord acton.

From Lord acton’s works such as Freedom and Power and Lectures on Modern History, The Prophet Bookstore summarized the following four ideological paths of understanding history, each of which is a historical thinking that goes straight to the bottom:

1. History lies not in abundance, but in truth.

In human history, there are many false histories, the most typical of which is the "history" from the hands of autocratic monarchs. In order to maintain their own orthodoxy, they always delete historical materials and monopolize history. If we want to break away from the domination of power in the vast "history" where fakes are everywhere, we must have the knowledge and courage to find the truth.

Acton believes that the value of history lies not in its richness, but in its credibility. No matter how much false history is piled up, it is equivalent to garbage. It is better not to have it. Only in reliable historical facts can human beings learn real lessons.

2. Meaning is not in the present, but in eternity.

People usually think that the main significance of history is to provide lessons for the present. This is not wrong, but if it is only so, it will be a bit narrow. Because "the present" is always full of disputes and agitation, and the sacred and just beliefs should be detached from it and need to be formed in a quiet space.

Acton said, "Beyond credibility, it is a question of detachment". The key point of historical significance lies in "grasping the eternal problems, so that we are free from limiting the transient and changeable things". Reading history lies in thinking about the origin and root of things, thus gaining a transcendental wisdom.

3. Truth is important, but morality is more important.

In the face of history, if we only pay attention to the truth, it is often easy to draw wrong conclusions. For example, ancient aristocratic rule had many disadvantages, which is a fact, but it does not lead to the conclusion that civilian rule is better. As acton said, "The question is not which specific class is not suitable for ruling, but all classes are not suitable for ruling". Without the universal morality of mankind as a whole, any rule is dangerous.

Acton believes that "ideas are often repeated, rules of conduct are often changed, and creeds also rise and fall, but moral laws are engraved on the eternal monument". Therefore, history must have morality and faith running through it, and we must return to caring for people themselves. Without the restraint of moral principles, history can easily lead to blind hatred and become a call for slaughter.

4. Great history bears witness to the wisdom of God.

Acton believes that if we don’t take into account the history of 3,000 years, we can’t find philosophy in the historical observation of nearly a hundred years in modern times. But compared with ancient history, the cognition of modern history is more important. Because the transformation of mankind from barbarism to civilization in modern history helps us to see that "the wisdom of God’s rule is not reflected in the perfection of the world, but in the improvement of the world".

Modern history "tells our own story and is a record of our own life". Modern history "still hinders the pace of human beings and puzzles the human mind", and every part of modern history "contains extremely precious lessons". If we don’t know how to use the precedents and teachings, we will only repeat the same mistakes in the future and pay a huge price.

The above four points are only a small part of Lord acton’s historical insights. What he warned by moral laws is the weakness of the whole human race and the universal humanity. Acton’s unique transcendence and historical concern made him a prophet, but he was destined to be a minority in history.

Generally speaking, historical research values scientific methods, objective facts and impartial attitude; However, acton’s historical research is the last echo of western classical liberalism, and what he emphasized is precisely the points farthest from history in our eyes-freedom, morality and faith. This unique historical perspective is unfamiliar to Chinese people, but also lacking-perhaps this is the fundamental reason why China has not been able to get out of the cycle of chaos control for thousands of years.

Source: People’s Network-Viewpoint Channel

Visit Xuanyuan Temple of Huangdi Mausoleum, and pay tribute to the vigor and uprightness of cypress planted by Huangdi in 5000 years. At Lushan Mao site and Shiyan Mao site, feel the grand scenery of the capital city of "Wanbang came to Korea" 4000 years ago; In Baoji Bronze Museum, I realized the pre-Qin civilization of the Western Zhou Dynasty 3,000 years ago … With the launch of the online theme of "Why is China in a Prosperous Age", an interview group composed of Chinese and foreign journalists, experts and scholars set off from Xi ‘an, Shaanxi Province, and started a wonderful journey of exploring the source. The magnificent treasures and voluminous documents help us decipher the code of civilization and strengthen our cultural self-confidence.

Cultural self-confidence is a more basic, broader and deeper self-confidence and a more basic, deeper and more lasting force in the development of a country and a nation. The Chinese nation is an ancient and great nation in the world. It has created a splendid civilization that has lasted for more than 5,000 years and made indelible contributions to the progress of human civilization. Through cultural relics, heritages and texts, the online theme propaganda of "Why is China in a Prosperous Age in China" makes people more and more amazed at the profoundness and long history of Chinese civilization. Numerous cultural creations have strengthened our cultural confidence, from a subset of classics and history with rich knowledge, to the four books and five classics, six towers and three strategies that show profound wisdom, from jade carving and bronze wares and ceramic silk weaving that show superb skills, to piano, chess, calligraphy and painting, poetry and songs with elegant interests.

How to treat one’s excellent traditional culture is an important criterion to judge whether a country or a nation has cultural self-confidence. In the new era, the Chinese civilization tracing project has made important progress, the national cultural digitalization strategy has been rapidly promoted, and the national cultural park has been built in an orderly way … A major project has blossomed with more dazzling light of civilization, helping the people of China to glow with stronger historical consciousness and initiative.

Strengthening cultural self-confidence means sticking to your own path. The road of Socialism with Chinese characteristics came out under the guidance of Marxism, and it also came out from the history of Chinese civilization for more than 5,000 years. For example, the people’s congress system is deeply related to the people-oriented thought of Chinese civilization and the idea of ruling the world together. The system of regional ethnic autonomy inherits the tradition of China’s cultural unification, which is based on Kyushu, Liuhe and the four seas. If we continue to explore our own roads and methods on the land of China, we should base ourselves on the great historical practice and contemporary practice of the Chinese nation, seek the source of living water from traditional culture, provide enlightenment for understanding and transforming the world, provide inspiration for governing the country and opening up a new road without forgetting the way we came.

The revival of a nation is always supported by the prosperity of culture; The progress of an era is always marked by cultural prosperity. The 20th National Congress of the Communist Party of China drew a grand blueprint for building a socialist modernization power in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization. On the new journey, we should further strengthen our cultural self-confidence, work together to create a new culture belonging to our times, build a modern civilization of the Chinese nation, and provide a strong value guiding force, cultural cohesion and spiritual impetus for realizing the great rejuvenation of the Chinese nation.

Great China, magnificent mountains and rivers. Looking back at the depths of history, one of the important reasons why the Chinese nation has survived from countless difficulties and hardships is that Chinese culture has provided strong spiritual support to overcome difficulties. Looking into the future, there are calm, stormy waves, rushing rivers and flying clouds. Standing on the land of China infiltrated with excellent traditional culture, we have the majestic power of more than 1.4 billion China people, our historical background is extremely profound, and our determination to advance is extremely strong. Illuminate the way forward with the light of thought, and eliminate all difficulties and dangers with the power of spirit, and we will surely build a towering spiritual building and promote the rejuvenation of Chinese civilization.

In an era, it not only updated our understanding of culture, but also refreshed our ideas again.

Just as knowledge is not equal to culture, it subverts our rational knowledge and perceptual habits all the time.

In fact, in our thinking logic, people often regard culture as the code of conduct of civilization.

For example, benevolence, courtesy, wisdom and trust, gentleness, courtesy and frugality are all concrete manifestations of behavior culture.

Therefore, when a person walks under a tree or an obstacle below his height, there is no doubt that he will bend down.

It should be said that few people even think about how to change it. This is a kind of culture.

Especially when the elevator door is opened, some people stand aside and wait for others to get off the elevator, and some people are eager to squeeze in.

These actions are the intersection of behavior and culture, and have nothing to do with education and knowledge. This is also a kind of culture.

[1] What is culture

Now that we have talked about "culture", how should we understand and recognize these two words? Of course, in other words: "What is" culture "?

Generally speaking, what we call "culture" in a broad sense refers to the sum of all material products and spiritual products created by human beings.

In a narrow sense, it refers to spiritual products including language, literature, art and all ideologies.

Here, we emphasize that as a kind of "culture", it must have six characteristics:

(1) universality. The universality of culture is manifested in the common cultural forms in social practice activities, even though different national consciousness and behavior are manifested, they have the same forms of expression.

(2) Diversity. Under different natural, historical and social conditions, different cultural types and cultural models have been formed, which makes the world culture present the characteristics of diversity as a whole.

(3) nationality. The traditional culture rooted in the nation is complementary to the development of the nation. So different nationalities have different national cultures.

(4) Inheritance. The inheritance of culture is the basis of carrying forward and developing culture. If there is no inheritance, of course, there will be no culture.

(5) Developmental. The essence of a national culture lies in its continuous development and change. A series of cultural products, including today’s automation and informatization, are the results of cultural development.

(6) the times. In the historical process of human development, each era has its own typical cultural type.

[2] Cultural background

I remember that Mr. Li Yanjie, the former professor of Beijing Normal University and vice president of the World Association for the Promotion of Chinese Education, once gave an open class entitled "Virtue, knowledge, talent, truth, goodness and beauty" at the lecture tour in Peking University.

He said; What is culture? The sum of truth, goodness and beauty is culture.

It can be seen that what we call "culture" is the product of all-round, multi-level and three-dimensional intersection of fields.

It not only covers a person’s cultivation, temper and disposition, but also includes family environment, living space, and even genetics and so on.

My neighbor, Aunt Song, once said, "Without culture, you are illiterate.". This statement is very incisive and hits the nail on the head.

You can imagine, living in the present, if you don’t even know a big word, this is not a scene, and it has nothing to do with the bridge, but it is incredible.

[3] It’s terrible to have no culture

Once upon a time, there was a saying circulating in the society: "It’s terrible to be uneducated", although it was just a network language. But it is a culture in itself.

Do you know that the cultural content contained in this sentence is far and near, false and real, true and false?

Perhaps, it may be trying to explain a thing or an action. But I hope it’s just a humorous remark with no practical significance.

[End]

Source: People’s Daily

"Do you want to innovate in the lyrics and plot? Make the audience feel more interesting. " "A play is long, no play is short. Traditional operas have to adapt to the theater, and the plot is compact and simple. " This is a daily discussion among young actors in Zhejiang Wuju Art Research Institute. In this troupe, which accounts for nearly 90% of the post-80s, post-90s, and post-00s, the actors practice hard the Four Merits and Five Methods and improve the literary and martial arts, and are active in more than 500 performances every year, so that the audience can feel the "fashion" of the opera.

The new appearance of Wu Opera is the epitome of contemporary China youth’s active participation in cultural inheritance and development. It has become the cultural consciousness of contemporary China youth to explore the cultural roots and take the initiative to inherit and innovate, from the young archaeologists at Sanxingdui archaeological site, to the young restorers who "rejuvenate" ancient villages, and then to the young creative talents in the national wind and tide.

Young people can use new technologies and new means to skillfully combine Chinese excellent traditional culture with contemporary life and open up innovative space. Taking intangible cultural heritage as an example, in the front line of rural revitalization, young people use innovative ideas to stimulate intangible cultural heritage, which not only inherits intangible cultural heritage, but also promotes rural development. Yang Changqin, the representative of the 14th National People’s Congress and the inheritor of the post-90s generation of Chishui bamboo weaving, a provincial-level non-legacy in Guizhou Province, studied skills and innovatively introduced a series of handicrafts such as bamboo weaving porcelain, which directly led to the increase of income of 177 households and 570 people in the ethnic village of Datong Town, Chishui City, and the bamboo weaving industry led to the employment of nearly 30,000 people in surrounding towns and villages. On the Tik Tok platform, in 2022, nearly seven creators in the field of non-legacy became young people, with over 1,000 live broadcasts every day; Young talents from professional troupes such as Huangmei Opera and Huagu Opera have stepped onto the "Cloud Stage", covering more than 300 kinds of operas. Last year, the number of people watching live broadcasts exceeded 2.5 billion, with an average of 3,200. Thanks to the innovative enthusiasm and creativity of youth groups, Chinese culture, including intangible cultural heritage, continues to glow with the glory of the times.

Inheritance needs innovation, and innovation calls for youth. Generate’s creativity in the cultural inheritance and innovation of the youth group proves the enterprising spirit of the Chinese nation, respecting the past and not retro, and reflects the outstanding innovation of Chinese civilization. Growing up in contemporary China, the stage for young people to display their skills is extremely broad. It is expected that the vast number of young people will inject more youthful strength into the cultural inheritance and development with high spirits.

In recent years, with the in-depth implementation of the national cultural digitalization strategy, digital technology has promoted the increasing number of cultural market players in China, and the scale of culture and related industries has also been expanding. China International Cultural Trade Development Report (2023) pointed out that in 2022, the total import and export volume of foreign cultural products in China was 180.27 billion US dollars, the export trade volume was about 163.68 billion US dollars, and the import trade volume was about 16.59 billion US dollars. Among them, the proportion of China in the import and export trade of cultural and creative products in the global market is generally on the rise, and the total export value is close to 40%. China’s international cultural trade has entered a new round of rapid development stage, which has become a new focus to stimulate the growth of China’s international trade.

In the global market, there will be an expansionist tendency in the process of cultural trade, such as unbalanced output and input, uneven cultural trade and so on, which will impact the cultural traditions, values and lifestyles of the trading countries. At present, maintaining national cultural trade security and promoting the high-quality development of cultural industries have become an important issue facing China.

The security of cultural trade is characterized by two-way. The exporting country of cultural trade penetrates the ideology, values and lifestyle of the target country through cultural products and services. Correspondingly, the importing country protects and develops its national culture, adjusts its cultural development strategy, gives play to its comparative advantages, and expands its cultural trade output, so as to resist the influence of foreign culture on its own country. Therefore, the national cultural trade security is influenced by two factors: the cohesion of domestic mainstream culture and the international competitiveness of cultural industries.

On the one hand, the safety factor of a country’s cultural trade is closely related to the cohesion of domestic mainstream culture. Different from the tool attribute of industrial FMCG, which aims to meet the basic needs of human beings, cultural products have emotional attributes, and their consumption experience depends on specific values and aesthetic resonance. The stronger the cohesion of domestic mainstream culture, the more cultural enterprises attach importance to the inheritance and innovation of their own culture, and cultural products and services can more accurately meet the cultural consumption needs of their own people. Local original cultural products dominate the domestic market, which can effectively hedge the impact of cultural products and services from other countries on their own people’s values, thinking habits and lifestyles. On the other hand, when our people are more chasing foreign cultural products and services, and the country’s international cultural trade shows a deficit, the domestic market will be squeezed by a large number of foreign cultural products, the country’s original cultural traditions and value orientation will be seriously impacted, and the security pressure faced by the national cultural industry will increase. On the other hand, the national cultural trade security is also positively related to the international competitiveness of the country’s cultural products and services. The greater the share of a country’s cultural products and services in the international market, the higher the consumer recognition, the higher the country’s trade discourse power and rulemaking power in the international market, and the more capable it is to safeguard its own cultural trade interests from infringement and ensure the normal operation of the foreign cultural trade system from destruction and threat.

In today’s world, cultural thoughts are stirring each other and different values are playing games with each other. Vigorously developing cultural trade can not only gain economic benefits, but also prevent the erosion and impact of foreign cultures and values on domestic culture, and spread domestic cultural values and thinking habits abroad, thus affecting a country’s international status and international influence. The Chinese nation has a rich cultural heritage and rich cultural resources. It is the only way to safeguard the national cultural trade security and promote the "going out" of culture by giving full play to the innate advantages of China’s cultural resources, deeply tapping the huge potential of the domestic cultural market, strengthening the industrial characteristics of "content is king" and constantly exploring overseas markets. (Cheng Bing is an assistant researcher at the Cultural Development Strategy Research Center of China Academy of Art)

Source: Guangming Net

Why do you want to talk about culture? Because people can’t do without culture. People practice culture all the time.

What is culture? The dictionary says: culture is the sum of material wealth and spiritual wealth created by human beings. Especially spiritual wealth, such as literature, art, education, science, etc.

Of course, the popular concept of culture is not so beautiful, probably because people like elegance, so everything they want to culture has become culture. The least funny thing is that even the toilet has become a culture. In fact, the toilet can really be a culture. Because culture is a collection of human activities and human history.

In textbooks, "culture" is a word and the label is a noun. But I always think that culture is a combination of two words, or a phrase. First, "Wen" is a noun, and the last word is "Hua", a verb.

In fact, culture is a process. The process of culture is the process that the whole human society bid farewell to primitiveness and ignorance, and to ignorance and barbarism. The process of culture is the process of human civilization.

Culture is not civilization, but only when culture exists can civilization exist. Culture is the foundation of civilization. Without culture, there is no civilization.

Therefore, as long as human beings exist, culture must exist, and as long as there are human beings, culture must exist.

This is culture.

Hello, everyone, this is the surprise game, and I’m the little brother.

Not long ago, Sensor Tower, a well-known mobile application data analysis company, announced the global top mobile game revenue list in June 2023. Which games are on the list? What’s the mystery? I will give you an analysis today!

Note: The data does not include the third-party Android market in China and other regions.

Income list: The top 10 are the glory of the king, PUBGM, Against the Water, Royal Match, candy crush saga, Roblox, Collapse: Star Dome Railway, Gold Coin Master and MONOPOLY GO! "enchanted gardens"

The glory of the king took in $220 million (about RMB 1.6 billion) in the global App Store and Google Play this month, and there is no doubt that it will continue to win the global mobile game bestseller list.

On July 8th, the game launched Milady’s perfect holiday skin, which set the peak of income in that month. With the return of two limited skins, the introduction of new hero Doria, and the update of summer welfare, the game not only maintained the strong interest of players, but also further consolidated the champion position on the best-selling list.

Tencent’s PUBG Mobile (combined with Peace Elite) regained the second place from Collapse: Star Dome Railway with a revenue of 172 million US dollars.

On July 4th, with the introduction of new function carrier replacement, the game topped the best-selling list of iPhone mobile games in China for four consecutive days. On July 7, the game launched the activity of "Pure Dream Wedding Yarn" and set a revenue peak for that month. Continuing its success, on July 14th, the game cooperated with Sega to launch Sonik-themed skin, which further increased the revenue.

Netease’s "Going Against the Water" mobile game was launched on June 30, ranking third on the list with a revenue of $113 million. Thanks to the excellent art design and rich game content, from June 30th, the martial arts MMORPG mobile game "Going Against the Water" was ranked among the top 3 best sellers of iPhone mobile games in China during July, and the whole summer file almost became the home of this product!

Before opening the service, 45 million reservations were made, PCU exceeded 1 million in 10 minutes, and it topped the best-selling list twice, and 40 million players were recruited in a month. In addition, the game also topped the global mobile game revenue growth list in July. These data look terrible!

It is worth mentioning that in this month’s income list, Mihayou’s "Collapse: Star Dome Railway" is still barely on the list, and "The Original God" has disappeared directly. It seems that the 3.8 summer version of "The Original God" is "clear summer! Paradise? Great secret! " , because Youqu and Keli are replicas, their flowing water level is among the lowest among many versions since the original God beta.

However, the original God launched a new version of 4.0 Fontaine on August 16th, which may make the original God return to the income list?

Income growth list: The top ten are Against the Water, PUBGM, The Legend of Guild Wars in Dragon Ball, Crystal Nucleus, MONOPOLY GO, Call of Duty Mobile Games, Royal Match, Top Speed, Blue Archives and Soul of Professional Baseball A.

In July, the revenue growth performance of Crystal Nucleus by DNF, a porcelain-touching company, was also excellent. Since the public beta on July 14th, Crystal Nucleus has further occupied the bestseller list after the airborne free list.

According to the data of the three-party platform, it is estimated that the total platform flow of Crystal Nucleus has reached 400-500 million yuan within 12 days after the game was released, and it is estimated that the single-day flow will be 30 million yuan or even higher, making it the highest-paid game of domestic action RPG, taking off directly with ByteDance’s game business, and doubling the flow.

In addition, Netease’s "Peak Speed" also maintained a high income growth in July. With highly realistic racing, personalized customization and immersive experience, Peak Speed successfully entered the seventh place in the revenue growth list in the first month of its release, which is very rare as a racing game.

Thanks to the opening of the national service, the game "Blue Files", which has been on the shelves for many years, once again reached the revenue growth list. On the first day of the national service public beta, the flow of iOS reached 1.62 million.

In fact, the foreign service of "Blue Archives" has reached more than 240 million US dollars at the beginning of the year, and the annual income peaked at 2 billion. The original performance was very good, and the opening of the national service made "Blue Archives" make another big profit.

However, at present, "Blue Files" has fallen beyond the top 100 in the best-selling list of games in the AppStore. I wonder if the success of Japanese clothing can be copied? Can the fire continue in August?

A positive shock problemWhat games did you play in July?

Every edited: Zhao Yun

On December 1, the three major indexes of A-shares fluctuated and sorted out. As of the close, the Shanghai Composite Index rose by 0.07% to close at 3031.64 points. Shenzhen Component Index fell 0.07% to close at 9720.57 points; The growth enterprise market index rose 0.19% to close at 1926.28 points. In terms of industry sectors, the TMT tracks such as games, education, cultural media, Internet services, software development and communication services rose collectively, and the AI application side strengthened collectively, while the short drama and game sectors continued to be strong. Motors, auto parts, airports and general equipment sectors were among the top losers.

In the afternoon, after the news that the state-owned capital operation company entered the market to buy ETF came out, the index ushered in a turning point, with the Chinese prefix taking the lead, followed by AI+ dreaming back to the first half of the year, and the application side set off a daily limit. On December 1, the Shanghai and Shenzhen stock exchanges traded 834.1 billion yuan. In terms of northbound funds, Shanghai Stock Connect sold 4.062 billion yuan and Shenzhen Stock Connect sold 935 million yuan, and the two cities sold 4.997 billion yuan.

Source: Wind

On December 1st, the game ETF(516010) rose by 8.55%, and the movie ETF(516620) rose by 5.03%.

Source: wind

In the news, AIGC tools such as AI+ video quickly landed. At the beginning of the year, HeyGen launched, which can help users create promotional videos through AI digital people. Since Runway released Gen-2 in early November, AI video tools such as MetaEmuVideo, Byte PixelDance, and StableVideoDiffusion were released on 16th and 21st. On November 28th, Pika, an AI startup, announced that Pika1.0, its AI video generation software, launched a major upgrade and officially opened an early beta version after more than four months of internal community testing, which quickly became popular on major social media.

A leading A-share game company officially released the "Tiangong SkyAgents" platform on December 1st. On the Tiangong SkyAgents platform, users can deploy their own AIAgents in a few minutes through natural language and simple operation without code programming, and complete many personal tailor needs such as industry research report, document filling, trademark design, and even fitness plan and travel flight reservation. A leading A-share game company is also developing a series of "Three-body" games, and plans to build a large model of the domestic game industry with Yuncong Technology.

Tencent’s companies issued a "script solicitation order" to enter the short drama industry. The platform promises to bring 15,000-50,000 guaranteed remuneration to the authors, and a maximum of 2% of the running accounts. Reading Group has unified requirements and regulations in four aspects: content standard, original submission requirements, adaptation submission requirements and submission instructions. The short play market has entered the stage of a hundred flowers blooming. The platform with rich IP reserves and strong script development ability is helpful to grasp the audience’s aesthetics, help the writers to create and adapt the content, pave the way for the future short play content, and is expected to seize the market share in advance. The game sector with fundamental advantages can be given priority.

In terms of film and television, the recent release of two high-topic films has led to the marginal recovery of the film market. "I am a mountain" has been searched in Weibo many times, and the suspense film Across the Furious Sea is the second film with a box office forecast exceeding 500 million after the National Day file. Driven by this, the weekend box office is showing a marginal improvement trend, and the Saturday/Sunday box office has reached the highest since the National Day file. There are still many blockbuster films released in December, which is expected to undertake a relatively high enthusiasm for watching movies, and the film market is expected to continue to recover. It is estimated that there is still room for recovery in the film market in 2024, which is expected to grow steadily to 58-60 billion yuan, basically returning to the level of 2019 (64.266 billion yuan).

At the same time, the game film and television industry is the most certain direction for AIGC to reduce costs and increase efficiency. With the accelerated investment in the industry, industry changes such as reducing costs and increasing efficiency and playing innovation will be gradually reflected. Under the normalization of the version number, the supply cycle of the game industry is gradually opened; The audience’s willingness to watch movies rebounded, the demand for film and television picked up, and the prosperity of the game and film industry continued to rise. After pre-adjustment, the cost performance of plate investment has improved.

From the catalyst point of view, the rapid landing of AI+ video (pika, heygen), the expected release of Apple MR, and the new increment of AR glasses, the media has a lot to watch in the New Year’s market. The market space of the industry is still relatively broad, and it has certain allocation value after the callback. We can continue to pay attention to the investment opportunities of game ETF(516010), film ETF(516620) and other related targets.

Both the software and computer sectors achieved good gains that day, with the software ETF(515230) closing up by 3.12% and the computer ETF(512720) closing up by 2.89%.

Source: Wind

From the policy point of view, the computer software sector bears the important mission of the transition from industrial economy to digital economy. Report to the 20th CPC National Congress of the Party has drawn a grand blueprint for the deep integration of digital economy and real economy. At present, the digital transformation of manufacturing industry has become the general trend. With the infiltration and integration of new generation information technologies such as big data, artificial intelligence and blockchain into manufacturing industry, the value of data elements has been further released. The computer software sector plays a decisive role in promoting business process transformation and promoting fundamental changes in production methods, organizational forms and business models of enterprises.

A detailed analysis of the subdivision direction of the computer software sector shows that artificial intelligence is a main line with high certainty at present, and the world is waiting for highly active AI applications to achieve a "closed loop", thus driving the next round of growth from computing power to application penetration. In the domestic market, data elements continue to brew. In April 2020, China explicitly listed data elements as new production factors for the first time. By 2H23, the data industry has ushered in a series of top-level design catalysis, and data elements are expected to become an important main line of the computer software sector.

From the perspective of supply and demand, Xinchuang and the digitalization of central state-owned enterprises are expected to lead the computer software sector to open up new growth space. Under the background of weak downstream digitalization demand and delayed digitalization expenditure of SME customers in 2023, the digitalization investment of central state-owned enterprises still shows some resilience in the big environment. With the release of new demand for digitalization and the promotion of industry localization, the digitalization investment of central state-owned enterprises is expected to continue marginal upward in the following quarter, leading the computer software market to open up long-term and stable growth space.

Interested partners can pay attention to the software ETF(515230) and the computer ETF(512720) to grasp the overall investment opportunities in the computer and software fields, or they can pay attention to the Xinchuang ETF(159537) to lay out the investment opportunities for information technology application innovation with one click, but they should also be wary of the fluctuation risk because the short-term orders are less than expected.

Risk warning:

Investors should fully understand the difference between fixed-term investment and lump-sum withdrawal of funds. Regular fixed investment is a simple and easy way to guide investors to make long-term investment and average investment cost. However, fixed-term investment can not avoid the inherent risks of fund investment, can not guarantee investors to obtain income, and is not an equivalent financial management method to replace savings. Both stock ETF/LOF funds are securities investment funds with higher expected risks and expected returns, and their expected returns and expected risks are higher than those of hybrid funds, bond funds and money market funds. Fund assets invested in science and technology innovation board and GEM stocks will face unique risks caused by differences in investment targets, market systems and trading rules, so investors should pay attention to them. The short-term ups and downs of the sector/fund are only used as auxiliary materials for the analysis of the article, for reference only, and do not constitute a guarantee for the fund’s performance. The short-term performance of individual stocks mentioned in this paper is for reference only, and does not constitute a stock recommendation, nor does it constitute a forecast and guarantee for the performance of the fund. The above views are for reference only and do not constitute investment suggestions or commitments. If you need to buy related fund products, please pay attention to the relevant regulations on investor suitability management, make risk assessment in advance, and buy fund products with matching risk levels according to your own risk tolerance. The fund is risky and needs to be cautious in investment.

national business daily

"The apes on both sides of the strait can’t stop crying, and the canoe has passed Chung Shan Man!"

Rivers run, birds gather, and poets sing loudly, resounding through the sky. At the end of the animated film "Three Wan Li in Chang ‘an", Li Bai finally saw the light after a rough time, and the audience felt deeply and comfortably. The creator showed the weather of the Tang Dynasty with a hearty audio-visual narrative, and also made the familiar Tang poems have a new artistic conception.

From The Return of the Great Sage on the Journey to the West, which was called "the light of the country", to the grand occasion that Ne Zha created a single box office of more than 5 billion yuan and 140 million people watched the movie, and then to the watching craze and continuous hot discussion caused by Three Wan Li in Chang ‘an … In the past 10 years, nine of the top 20 animated films at the box office in China were based on Chinese excellent traditional culture. These passionate "national style animations" activate cultural genes with contemporary aesthetics, present magnificent imagination with digital technology, explore China style and pursue China style, and become a microcosm of Chinese excellent traditional cultural innovation.

不只是动画，也不只是电影。近年来，我国文艺领域“国潮”涌动、“国风”劲刮。舞台上，《唐宫夜宴》《只此青绿》《五星出东方》，“国宝文物”翩然起舞；荧屏上，《中国诗词大会》《经典咏流传》《斯文江南》，典籍文字气韵生动；北京冬奥会开幕式上，二十四节气倒计时展示华夏独特时间观，“燕山雪花大如席”以浪漫想象穿越时空，徐徐打开的“中国门”迎纳四海宾朋……国风国潮牵动的，不仅是器物、人物和故事，更是审美、情感和认同；它所体现的，不仅是赓续文脉、续写辉煌的文化自觉，更是坚定的文化自信。

5000多年未曾中断的中华文明，为新的文化创造提供丰沛源泉，人民日益增长的精神文化需求，为推动文艺高质量发展提供源源动力。习近平总书记指出：“要把握传承和创新的关系，学古不泥古、破法不悖法，让中华优秀传统文化成为文艺创新的重要源泉。”当前文艺创新的成功探索向我们昭示：文化自信涵养文化创造，文化创造增强文化自信。强化这个正反馈，在新的起点上继续推动文化繁荣、建设文化强国、建设中华民族现代文明，是我们在新时代新的文化使命，也必将推动中华文化生生不息、奔涌向前。《 人民日报 》( 2023年09月15日 04 版)