Huawei’s intellectual choice is not limited to asking the world, the intellectual world, but also pushing the 9 "world". See you in the world of enjoyment and pride this year?
During last year’s Guangzhou Auto Show, Yu Chengdong, managing director of Huawei, CEO of terminal business and chairman of BU, a smart car solution, revealed that there will be two "boundaries" after asking the boundary and the intellectual boundary, respectively from BAIC and JAC, and the products are already in the process of development.
According to the latest news in the industry, these two "boundaries" have slowly surfaced.
"Enjoy the world"-from BAIC
Huawei and BAIC’s smart car selection model cooperation brand may be named "Enjoy the World", and its English name may be "STELATO". The first model is a medium and large car, which will be officially released before the Beijing Auto Show in April.
"Proud World"-From Jianghuai
The smart car brand that Huawei cooperates with Jianghuai, or named "Aojie", will cover three categories of cars, SUVs and MPVs, among which the first model is scheduled to be released in the fourth quarter of 2024.
It is worth noting that, according to the official display of China National Intellectual Property Administration Trademark Office, Huawei has registered seven Chinese trademarks of "Jie", including Zunjie, Qingjie, Rhyme, Dajie, Shangjie, Fantasy, Yingjie and Yaojie, in addition to enjoying Jie and Ao Jie. It may be possible to match more models in the future, but it is still unknown whether they will be allocated to Cyrus, Chery or BAIC and JAC.
In addition to providing parts and solutions, Huawei will also fully participate in product design, brand building and sales channels. Compared with the supplier model and HI(Huawei Inside) model, the cooperation with car companies is deeper.
At present, the products that can be seen in the market under Huawei’s intelligent selection mode are Wen Jie M5, M7, M9 and Zhi Jie S7. Among them, the industry has the strongest momentum, with annual sales in 2023.94,380 vehicles, reaching 94.4% of the annual target.
The products under Huawei’s supplier model can be seen as follows: Tucki G6, Ideal L7, BYD Song Pro and other models, which are equipped with Huawei’s AR-HUD, lidar, thermal management, electric drive and other parts. The products visible in Huawei HI mode are Extreme Fox Alpha S and Aouita 12.
So, what do you think of the future of the world of enjoyment and pride?