"So-and-so movies are really good-looking, definitely more than the box office of hundreds of millions now!"

Surfing the internet, you can brush such messages from time to time.

Especially in this year’s Spring Festival, audiences have raised similar box office arguments in Deep Sea, Unknown and even Wandering Earth 2. Whether it’s fans’ grievances, capital control or even the film’s self-disclosure, it also shows that the final result does not match the quality of the film itself.

Although there has always been a phenomenon in the film market that a certain film is "not a blockbuster" or "popcorn movies are in power",However, judging from this year’s Spring Festival movies, the phenomenon of different box office and word of mouth is particularly impressive.

Take "Man Jiang Hong", the box office champion of the Spring Festival, as an example. During the period, it gained nearly 2.8 billion yuan, but the discussion surrounding the film flooded the network. According to the public opinion statistics of the whole network from the media, the negative accounts for nearly 40%.

Image source: HeadlineNo. @ 京京京京

China Ping-Pong’s Jedi Counter-Strike, which was delayed for many times and received good response, was previously scheduled for the National Day last year, and this time it was scheduled for the first day of the New Year’s Day, and then it was postponed to the third day of the New Year’s Day. But unfortunately, even after the file change, the box office is still not improving.

On the third day of the New Year’s Eve, "China Table Tennis Jedi Counterattack" accounted for 10.2%, but the box office was only 2.6%; On the day of the premiere, the box office failed, and the cinemas also adjusted and lowered the film’s schedule the next day, and the box office went down all the way.

In the end, the film had no choice but to announce the withdrawal from the Spring Festival file and change the Spring Festival to a small-scale screening, and change the battle to February 17.

Image source: Sina Weibo

In the statement issued on January 25, the film also clearly admitted: "Due to the serious mistakes and shortcomings of the publicity and distribution team in decision-making, preparation and promotion, the film fell into a particularly passive situation in the Spring Festival file."

It can be said that the success or failure of the film is determined by many factors, such as the announcement team, the choice of schedule, the audience’s reaction, the innovation of the film theme and so on.

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Schedule is the primary consideration.

For this year’s major films, the choice of schedule is particularly important.

Due to the backlog of many films last year, it is bound to be released in all major schedules this year. The number of slots is limited and the number of films released is increasing. The competition pressure at the box office and film arrangement is bound to become more intense. During this year’s Spring Festival, Deep Sea and China Ping-Pong’s Jedi Counter-Strike have staged "tragedies" that caused the box office to fail because of improper schedule selection.

Many examples seem to have proved:It is better to "set the file early" than "set it skillfully".

The "Deep Sea" with an investment of 200 million yuan can only be returned to the book in the Spring Festival file; "I really hate long-distance relationships" with an investment cost of only 20 million yuan can also sell well in May 1st, winning nearly 200 million box office.

For the film, the importance of choosing the timing of the release is self-evident.

Image source: Cat’s Eye Professional Edition

Judging from the many films that have been scheduled in the first half of the year, compared with last year, many films were crowded into the popular schedule, and this year’s Chinese film schedule is no longer superstitious and deliberately pursues the popular schedule. For example, February, as the traditional "introduction month" and off-season, ushered in a large number of films such as Panther 2, Ant Man 3, China Table Tennis Jedi Counter-attack, Broken Net, When the Wind Comes Back, and so on, and all of them were released on Fridays in February and March.

The number of films released is increasing, and the competition for arranging films is fierce. The film release should be both "timed" and "measured"; For these films, choosing to be released in the off-season and avoiding weaknesses also avoids the fate of being released in major schedules and being "cannon fodder" for a big fight between immortals.

02

The key to the decision-making of publicity and development

On the other hand, this year’s film team’s announcement and decision-making means have a key impact on the box office.

This year’s Spring Festival is a great success for commercial films. In terms of how to stimulate the audience to watch movies, the head film has achieved the ultimate.

On the eve of the release, "Man Jiang Hong" won the first wave of family fun by focusing on "suspense+comedy".

In the later stage of the film’s release, the publicity team frequently appeared on the hot search list of Weibo topics because of "mistakes" in posters and fonts. The eyes of netizens who are good at discovering loopholes are naturally sharp, but it cannot be ruled out that the film announcement team will take the "black and red" route and attract people’s attention.

Screenshot Source: Sina Weibo

At the same time, "Exchange of Life", which is just a comedy theme for the Spring Festival file, has a poor box office because of the diversion of its core audience and the unfavorable publicity of the film.

Wandering Earth 2, which takes the box office "stamina" route, is also not to be outdone, and many topics such as # Crowdfunding around #, # Film Details # and # Film Cost # are listed on Weibo Hot Search. As more details behind the film were gradually revealed, it also aroused the curiosity of the audience when they walked into the cinema.

Launching various forms of publicity, marketing and topic manufacturing through multiple platforms on the network will attract more attention and test the wisdom and innovation ability of the publicity team, which will naturally affect the final market performance.

0three

The mobile movie market and audience taste are more important.

In addition, the audience’s viewing habits and tastes have a significant impact on the box office.

Take the two animated films "Deep Sea" and "Bear with Me" in the Spring Festival as an example. As of February 7, the box office of "Bear with Me" exceeded 1.27 billion, nearly twice the box office of "Deep Sea" of 682 million.

Image source: Cat’s Eye Professional Edition

In addition to being greatly influenced by the schedule, the reason why the two films have such a wide box office gap is essentially that the two films have a gap in grasping the core audience.

The story of Deep Sea is self-contained. Although the art picture is excellent, considering the atmosphere of family reunion during the Spring Festival, the heavy story tone makes it unattractive to the parent-child audience, which is the main force of the Spring Festival animated film, resulting in poor box office.

While "Bear Haunted with Me" Bear Heart "firmly grasped the just-needed parent-child viewing demand during the schedule, the theme of maternal love’s film was more in line with the schedule atmosphere, and the unique track of" Zi Gong Xiang "also created favorable conditions for the further fermentation of film reputation, and finally ended up with the third place in the schedule.

In this regard, director Tian Xiaopeng also voluntarily admitted that there were scheduling and investment mistakes in the live broadcast of Tik Tok, indicating that the film investment was too large due to the deep obsession with creation; Moreover, the film’s expression is too artistic, lacks commercial considerations, and does not take into account the audience’s feelings, which leads to the film’s defeat in the "left and right attack" of the Spring Festival file.

In addition, "Man Jiang Hong" replaced "Exchange of Life" as the lever of the "comedy movie" in the Spring Festival, which also proved that:With "suspense+comedy" and "sci-fi+comedy" and other films, a single comedy film has become increasingly unable to meet the diverse viewing needs of the audience.

However, with the change of time, the wind direction of the film market has also changed for all to see.

A major trend reflected by the national film market after the Spring Festival is:The proportion of family-style movies has been reduced, and movie fans, friends’ parties and couples’ movies have gradually become the mainstream.

Image source: Ivey Movie Gallery

Under such a background, dramas with certain movie-watching threshold, individuality and unsatisfactory initial box office will usher in the "second spring".

Wandering Earth 2′ s national roadshow, which started on the fifth day of the Lunar New Year’s Eve, is aimed at grasping the strategy of the working party returning to the first and second lines after the holiday and taking the "long-term" box office. Up to now, the daily box office of Wandering Earth 2 has surpassed that of Manjianghong, and major media predict that the final box office of the film will exceed 3.9 billion.

There is no doubt that the box office of movies can be said to be more unpredictable under the influence of multiple factors:Schedule selection and audience’s aesthetic preference all affect the final box office performance of the film in real time.

Excellent quality, pleasing announcement, and the release opportunity that caters to the audience’s taste … These factors have produced different chemical reactions to the box office in different periods. It also proves that:There is no single fixed process and so-called experience from the announcement to the market, which requires more imagination and innovation.

For the cinemas in the middle and lower reaches, it is necessary to realize the changing logic behind the key factors that affect the box office of films and actively allocate resources such as activity planning, film arrangement adjustment, marketing and publicity for film audiences.

　　　　　　　 Directed by Liu Zhenwei, Zheng Zhongji, Athena Chu, Liang Yongqi, Ada Choi, Bo Huang, Degang Guo and other 58 top Chinese comedy stars will join in the upcoming release on March 18th. Bo Huang and Ceng Zhiwei play Zhou Yu and Zhuge Liang respectively in the film, and Bo Huang, as the new film winner, and Ceng Zhiwei, the eldest brother of Hong Kong film industry, have unexpected "hot" performances in the film.

Bo Huang’s version of "Rock" Zhou Yuwen is both civil and military.

　　　　　　　 Yue Guang Bao Box is a film with Liu Zhenwei-style love and comedy elements as the main line. The film takes the road of "all-in-one suit" as the main line and shuttles through the time and space of various classic movies. Among them, Red Cliff is the highlight of the whole film, and most of the plots in the film take place in the time and space of Wu Yusen’s Red Cliff. Liu Zhenwei, who is humorous by nature, invited Bo Huang, the new winner of Golden Horse, to play Zhou Yu, but the Bo Huang version of Zhou Yu was 3 points more "shocking" and funny than that played by Tony Leung Chiu Wai.

　　　　　　　 In Yue Guang Bao Box, Bo Huang’s version of Zhou Yu not only fought fiercely with Zhuge Liang played by Ceng Zhiwei, but also fought at the altar of borrowing the east wind, changing the image of Tony Leung Chiu Wai’s version of Zhou Yu’s elegance. However, the two were not completely antagonistic in the film. In order to show that Zhou Yu and Zhuge Liang appreciate each other were fighting against Cao Cao, Director Liu Zhenwei specially arranged for them to play a piece of fiddle together, but they finally turned a piece of "Mountain Flowing Water" into a live version of the rock chorus, which shocked the audience all over the place.

Bo Huang beat up Ceng Zhiwei on the set.

　　　　　　　 Although the main line of Yue Guang Bao Box is the chase-and-run love between Zheng Zhongji and Sun Li, the scene of the battle at Chibi is also very heavy. The director not only spends a lot of energy to reproduce all the war scenes in Battle of Red Cliffs, but also reinterprets the war with his own methods. Among them, "borrowing from the east wind" is the highlight of the scene, but in this scene, Bo Huang actually fights with the old-timer Ceng Zhiwei, and Ceng Zhiwei does not show weakness at the scene and grabs bananas as weapons to fight back.

　　　　　　　 It turned out that under Liu Zhenwei’s "provocation", in the scene of borrowing the east wind, Zhou Yu, played by Bo Huang, defied Zhuge Liang, played by Ceng Zhiwei, and said, "I found out how you borrowed everything, and the arrow was borrowed. Two days ago, you encouraged your master to borrow Jingzhou, and now you are borrowing the east wind. Really, alas ~ ~", Ceng Zhiwei, who was angry, grabbed the banana on the altar and tore it with Bo Huang.

　　　　　　　 Funnily enough, according to the staff, director Liu Zhenwei paid special attention to this play, and not only specifically asked Bo Huang to really hit hard, but also repeatedly NG for more than ten times before letting Ceng Zhiwei go. I don’t know if the two had any historical grievances, but it is unclear whether Bo Huang, who had the opportunity to punch the doyen for the first time, was also in a dark mood. The film will be released globally simultaneously on March 18th.

Text:

At the recent Cannes Film Festival, an R-rated film from Europe and America successfully attracted the attention of the global audience with its shocking visual impact and profound emotional expression. The film named "Top Ten R-rated Movies in Europe and America Shook Cannes Audience" is a masterpiece that combines 3D technology, romantic love and strong visual impact. Once released, it quickly reached the top of the list and became one of the most remarkable works in recent years.

The story of this film takes place in a mysterious world. The protagonist Amy is a beautiful and clever girl. She meets the mysterious Alex in an accident, and they are caught in a thrilling love journey. In this process, they not only have to face various challenges from the outside world, but also uncover the shocking secrets hidden behind them. The 3D effect in the film is a must, which makes the audience feel like they are in the story and feel an unprecedented viewing experience.

Director Jack Smith said: "We hope to show a world full of passion and dreams through this film, so that the audience can feel the greatness and strength of love while enjoying the visual feast." His remarks are undoubtedly the best interpretation of this film.

In addition to excellent visual effects, the film’s emotional performance is also excellent. The performances of starring Emma Charlotte Duerre Watson and Ryan Gosling are amazing, and their emotional drama is full of tension, which makes people moved. The music of the film is also a highlight. The melodious melody complements the plot of the film and brings an audio-visual feast to the audience.

At present, the film has been released around the world and achieved good reputation and box office results. Many viewers said that this is a masterpiece worth watching again, and I believe it will become a classic in the future.

Generally speaking, "Top Ten R-rated Movies in Europe and America Shook Cannes Audience" is a work with visual impact, emotional depth and artistic value, and its success has undoubtedly injected a fresh air into the current film market. Let’s wait and see how this film will perform in the future.

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Stock name Up and down in the past week Up and down in recent January Up and down in the past year Great Northern Wilderness (in Northeast China) 0.42% 3.28% 20.07% Hainan rubber -0.74% 5.47% 24.74% Longping high-tech 3.23% 7.62% -19.47% Suken agricultural development 0.31% 3.01% 1.16% Quanyin high-tech 6.07% 11.58% 46.53% Denghai seed industry 9.46% 8.06% 12.12% Nongfa seed industry 1.64% 7.91% 1.19% Yasheng group 0.71% 4.40% 9.43% Huilong stock -0.72% 1.46% 25.28% Pingtan development -4.95% -8.19% 27.49% Fengle seed industry 2.02% 6.32% 12.31% Shennong seed industry 8.50% 20.56% 57.82% Dayu water saving 4.25% 15.35% 22.96% Dunhuang seed industry -0.65% 8.48% 9.84% Zhong xing jun ye -1.25% -0.28% 13.78% Wanxiang denon 3.89% 12.92% 17.91% Xinjiang Talimu Agriculture Development Co.,Ltd. 1.40% 2.51% 7.39% Qiule seed industry 6.57% 24.79% 58.70% Runnong water saving 18.85% 29.40% 170.21% Xinsai stock -1.75% 1.29% 5.08%

　　Bright green vegetables and glossy peppers … … In the early morning of summer, alpine vegetables from Longnan Township, Longquan City, with dew, entered the cold chain for preservation and reached more than 20 vegetable counters in Hangzhou Hualian Supermarket. Under the brand logo of "Lishui Mountain Farming", these alpine vegetables are very popular.

　　In the past, there were many kinds of agricultural products in mountainous cities, and many subjects were small, so it was difficult for all kinds of agricultural brands to form influence and competitiveness in the market. Four years ago, Lishui integrated well-known agricultural products such as Jingning Huiming Tea, Qingyuan Mushroom, Suichang Jumi and Chuzhou Bailian, and created the first regional public brand in China — — "Lishui Mountain Farming".

　　From "small-scale" selling native mountain products to "Lishui Mountain Farming" regional brand, Lishui people look for the "golden key" of the integration of agriculture and tourism. Agricultural products nurtured by good mountains, good water and good air collectively put on the regional brand coat of "Lishui Mountain Farming", which shows the true connotation of "ecological fine agriculture".

　　Create a big agricultural brand

　　At 4 o’clock on the afternoon of the 15th, the commodity experience store in Lishui Garden Town "Lishui Shangeng" tourist destination, although it was almost the end of work, there were still tourists shopping. These agricultural products with unified signs became the best accompanying gifts for traveling to Lishui.

　　“‘ Lishui Shangeng ’ How did you come up with this beautiful idea? " Liu Zhilong, deputy general manager of Lishui Agricultural Investment Development Co., Ltd., participated in the creation of the brand "Lishui Mountain Farming" all the time. Facing the reporters’ unanimous questions, he thoughtfully said, "This is not an idea, it is forced! Lishui wants to develop, there is no other way to go, and the combination of fine agriculture and agricultural tourism requires a large brand integration resource. "

　　"Mountain" is the biggest natural feature of Lishui, and "farming" is the embodiment of the traditional mode of production. Lishui is divided into nine mountains, half water and half fields. Under the environment of "good mountains, good water and good air", the agricultural products cultivated by traditional ecological production methods must be "ecological products" and "healthy products". However, agricultural enterprises are "low and scattered", and although agricultural products are excellent, they cannot sell at high prices.

　　Li Genyuan, the head of Hulugang Ecological Breeding Professional Cooperative in Suichang, said that she also had her own brand in the past. "But at that time, it was a brand, but it was actually a name. Customers often had doubts before buying, and they were afraid that it was not an authentic earth egg."

　　Like Li Genyuan, many leaders of agricultural products cooperatives in Lishui have encountered this problem: without brands, customers don’t trust products.

　　"From the hard work in the field to the simple wishes of the villagers, people all feel the importance of creating a big brand of agricultural products for Lishui people." Liu Zhilong clearly remembers that experts from Zhejiang University had expressed such feelings after being invited to visit Lishui.

　　In 2013, Lishui City established a state-owned agricultural investment company to implement ecological planning, standardized production, brand management and e-commerce marketing for fine agriculture. The following year, Lishui entrusted CARD China Agricultural Brand Research Center of Zhejiang University to carry out brand strategic planning, and in September, Lishui Shangeng was founded as a public brand.

　　Liu Zhilong explained that "Lishui Shangeng" was registered by Lishui Eco-agriculture Association and entrusted to the state-owned company Lishui Agricultural Investment and Development Co., Ltd. to operate, which ensured that "Lishui Shangeng" not only had the credibility of government endorsement, but also had the flexibility of market participants.

　　Walking in Lishui, you will find that no matter the scenic spots, homestay farmhouses, high-speed railway station, bus stations and high-speed service areas, there are commodity shopping outlets in tourist destinations with uniform styles, where Lishui’s agricultural special products are neatly placed, and the unified "Lishui Shangeng" logo is printed on the product packaging box.

　　The original price of a Jinyun duck in 60 yuan is now 118 yuan, and the organic tea in Meixianshan, liandu is sold at a good price of 1880 yuan per catty & HELIP; … Chen Xiaofang, chairman of Lishui Baiwei Agricultural Products Professional Cooperative, told the reporter that through the refining and excavation of the brand value of Lishui ecological agricultural products, and then through exhibition communication and experience communication, the "Lishui Shangeng" brand has blown up an ecological whirlwind in Shanghai, Hangzhou and Ningbo. For this reason, after Chen Xiaofang’s products such as "three-year-old ginger" and "ecological lotus seeds" were added to the "Lishui Shangeng" brand, the demand was in short supply, and the price also rose several times.

　　An upgraded version of "Lishui Mountain Farming" ecological agricultural products began to emerge in all parts of Lishui. Since last year, Jingning has adhered to the concept of Lucid waters and lush mountains are invaluable assets, tried every means to turn ecological advantages into income-increasing advantages, and guided farmers to develop eco-fine agriculture by taking advantage of the characteristics of abundant sunshine, large temperature difference between day and night and few pests and diseases in mountainous areas above 600 meters above sea level, so as to achieve high quality and good price. Like a village inhabited by She people — — Sange village, because of the development of alpine vegetables, has increased its per capita income by more than 3000 yuan since last year.

　　In the past four years, the effect of "Lishui Shangeng" brand rich farmers has initially appeared. According to the data, by the end of June 2018, there were 733 members of Lishui Ecological Agriculture Association, and 1,122 cooperative bases were established. The brand sales totaled 10.158 billion yuan, with an average premium of over 30%.

　　With the development of "Lishui Mountain Farming" brand, the products of enterprises are moving from the original one to a hundred flowers. Many enterprises have improved their efficiency through the unified management of the brand "Lishui Shangeng", especially the business model of "direct supply from base, inspection access and full traceability".

　　The combination of agriculture and tourism has feelings

　　If traditional agriculture pays attention to the "planting" and "selling" of agricultural products, then in Lishui, the word "agriculture" is given more feelings.

　　"This is just a window for tourists to experience. To feel the real fine agriculture, there are still many places to experience in Lishui!" Wu Huabo, chairman of the commodity experience center of Lishui Garden Town "Lishui Shangeng" tourist destination commodity experience store, shouted at dozens of reporters present.

　　The Baixing mushroom industry mentioned by Wu Huabo is also in the interview point of our trip. Baixing Mushroom Industry, located in Bihu Town, liandu, invested more than 20 million yuan in the renovation a few years ago, and spent 3 million yuan on the design fee alone. Now, you can go sightseeing, pick, DIY, taste mushroom food, and then buy processed products when you leave. It is named "Mushroom Magic Mushroom Forest" here. If edible fungi only sell raw materials, the added value is very low, but after the integration of agriculture and tourism, it is completely different.

　　Nowadays, in Lishui, there are more and more points like Baixing Mushroom Industry. Lishui is planning to link dots into lines and launch a series of personalized agricultural sightseeing routes, so that tourists can enjoy both sightseeing and shopping.

　　"In the past, our agricultural development company pushed ‘ Lishui Shangeng ’ It may be more from the perspective of modern agricultural development. Now, the brand has become the focus and core of the work of Lishui Municipal Party Committee and Municipal Government, and it has been placed in ‘ Global tourism ’ Even the economic and social development of Lishui is highly promoted. "

　　Wang Jingquan said with emotion, now everyone is focusing on how to transform agricultural products into tourist commodities, taking "Lishui Mountain Farming" as the main starting point and platform, and starting to take the initiative to dock at home. The whole supply chain system will immediately become strong, and the main body joining "Lishui Mountain Farming" will grow rapidly.

　　Reporter Chen Jiaying

　　It’s as beautiful as water in a mirror and as beautiful as a mountain. Although it’s naturally beautiful, it’s still cultivated … … "Lishui Mountain Farming" is the first big brand in China to integrate global agricultural resources at the prefecture-level city level.

　　"Nine mountains, half water and half fields", mountain is the biggest natural feature of Lishui, and mountain farming is the most important production form of Lishui farming. The legend of Jinyun sesame seed cake originated in the period of Xuanyuan Huangdi. More than 1,000 years ago, Huiming and Shangjian Temple planted tea, and more than 800 years ago, Wu San publicized the source of mushrooms in the world … … Therefore, "Lishui Mountain Farming" shows the historical origin of Lishui farming civilization.

　　It is this "jiusan" that has created the original ecological environment with clear water source, fresh air and safe soil quality in Lishui, bred rich products such as Jingning Huiming Tea, Qingyuan Mushroom, Suichang Jumi and Chuzhou Bailian, and created the core competitiveness of Lishui ecological fine agricultural products. "Lishui Mountain Farming" presents Lishui’s green and high-quality fine agriculture.

　　In recent years, food safety problems occur frequently, the pace of urban life is accelerating, and consumers are increasingly pursuing pollution-free and original ecological agricultural products. This phenomenon reflects the yearning for a safe and natural life in the traditional farming era and the desire to return to simplicity and simplicity. "Lishui Mountain Farming" is a response to the realistic demand of consumption upgrading and green consumption.

　　From the perspective of regional overall planning, with the city’s agricultural brands, local agricultural enterprises have endorsed and can thrive under the mode of "hen with chicken"; For Lishui as a whole, this way to make all kinds of brand resources into a fist, promote the branding, standardization, e-commerce and financialization of agricultural products in a unified way, and help farmers improve their bargaining power is obviously the best way to promote green development and accelerate rural revitalization.

　　Liandu builds a homestay complex with the model of "ancient village+ancient creation"

　　"Resurrection" of Hollow Village

　　Trainee reporter Wang Shiqi reporter Liu Leping

　　Qingshan, Lvshui and Ouyue Diaojiaolou, the ancient residential group of Xia Nanshan Village, is located in Xia Nanshan Village, Bihu Town, liandu. It was built in the Wanli period of the Ming Dynasty and is the residence of the Zheng family. At 6 o’clock on the afternoon of the 15th, the reporter of the "Great River Running" interview group arrived in Xia ‘nan Village, bathed in the afterglow of the sunset, and it was peaceful and peaceful. Some reporters exclaimed: "It’s really a paradise!"

　　Strolling through the ancient village and stepping up the stairs, the reporter saw a cafe with simple and fashionable furnishings and unique vicissitudes of the ancient house, which had a unique flavor. "The old house in the past has become like this, and I never dreamed of it." When I asked, it turned out that this was the ancestral home of Wu Jucheng, a villager in Xia Nanshan, sitting in a brand-new house. He told reporters about the story of Xia Nanshan Village in recent years.

　　Xia Nanshan village is divided into new village and old village, which are built beside the mountain and scattered, and are listed as provincial and municipal cultural protection units. "Mountain roads are not easy to walk, and mountains and rivers often destroy farmhouses." Lao Wu told reporters that this cafe used to be his old house. In the past, it was a broken wall.

　　The environment in the village is poor, and young people also go out to work, and there are fewer and fewer people in the village. In 2005, the government organized villagers to move down the mountain to build houses, and Xia Nanshan Village became a hollow village. People went down the mountain, but the knot in their hearts was not untied. "We grew up in the village, and the village is also our home." Lao Wu said that after moving down the mountain, he would visit the village every year. Seeing, the old houses on the mountain are getting more and more dilapidated, and most of them soon collapsed when no one lived.

　　The connecting flight happened two years ago. In 2016, the local government and enterprises joined forces to introduce industrial and commercial capital, and through "protection+development+utilization", the B&B complex was built in the mode of "ancient village+ancient creation", giving the ancient village new vitality while protecting it. Lianzhong Group took a fancy to these old houses and immediately signed a 30-year contract with the village. It plans to invest 60 million yuan to transform the old village into a personalized hotel.

　　Lianzhong Group rents the right to use the house from the villagers through the village collective. According to the construction area, the rent will increase once every five years. All other investments and operations are undertaken by Lianzhong Group. In order to support the restoration and transformation of ancient villages, the government invested in the construction of infrastructure, improved water and electricity, and paved the way. Today, this once hollow village has been "resurrected".

　　You can see the mountains, you can see the water, remember to stay homesick. The restoration plan of the ancient village cheered Lao Wu up. Nowadays, under the exterior of the old house, there is a five-star interior, and Lao Wu’s old house has turned into a beautifully decorated cafe. The project development is still going on. Yu Xuebing, chairman of Lianzhong Group, said that it plans to build more than 20 formats and more than 100 rooms in the future.

　　Xia Nan Shan has become a "online celebrity" homestay village, attracting a large number of tourists and makers to settle in, and it has also become a "hematopoietic pump" for rural revitalization. "Every year, I have three incomes, the rent of the house, the salary of being a gardener here and the income of planting bayberry. Life is getting more and more hopeful." Lao Wu said with a smile. The once hollow village has been rejuvenated by the restoration and development of ancient villages. Xia Nanshan Village has gathered a large number of young people who have returned to their hometowns to start businesses. At present, more than 460 people have returned to work in the village.

　　Reporter Chen Jiaying

　　On the afternoon of August 15th, Lishui was in the hot sun. The "Great River Flowing" interview group drove to the painting town of Lishui Guyan. "How beautiful!" Songyin Creek gurgled under the bridge, and a thousand-year-old tree was planted beside the road, walking on the Tongji ancient road, and reporters at the scene took photos one after another.

　　This is the location of the weir head in Tongji Weir more than 1,500 years ago, and it is also the source of vitality for irrigating more than 30,000 mu of fertile land in Bihu Plain. "More than a decade ago, there were potholes and illegal construction in the past. After environmental improvement, the water was clean and the environment was beautiful. Farmhouses and homestays rose for the second time and became the main source of villagers’ income." Lei Jianhua, deputy director of Guyan Painting Township Management Committee, said.

　　To get from the "ancient weir" to the "hometown of painting", you need to cross the river by boat. I saw reeds swaying on both sides of the river, sails occasionally appearing, and wild interest was born. "Now we are driving on the Oujiang River. At present, the water quality of 92.8% section of Guyan Huaxiang Town keeps the national Grade II water standard all the year round. The scenic spot has the most complete preserved ecological river landscape in Zhejiang Province, and the natural resources such as beaches, islands, islands and forests on both sides of the river set off with the human resources such as weirs, harbors, dams and villages, making it the birthplace of barbizon oil paintings in Lishui and ‘ The hometown of photography in China ’ The main creative base. " Lei Jianhua said.

　　While speaking, Dagang Tou Town, where the "hometown of painting" is located, arrived.

　　As soon as we landed, everyone was attracted by the scenery on the shore. Two young art students are sketching and painting on the shore, and several girls wearing Hanfu are showing tea art … … As soon as I arrived at the "hometown of painting", the literary atmosphere came to my face.

　　"A small town cultural festival is being held here." Following the direction of Lei Jianhua’s finger, the reporter saw a huge painting made up of hundreds of oil paintings. Lei Jianhua said that during the Cultural Festival, they mobilized more than 100 local artists, art lovers, tourists, students and other people from Lishui to create together, and merged into a landscape mosaic painting with great visual shock. "In the past few days, we have also held oil painting exhibitions, music festivals, creative markets and other activities to enrich the connotation of the town cultural festival."

　　It is under the call of this beautiful mountain, water and artistic atmosphere that more and more tourists visit the ancient weir painting town, which drives the continuous development of tourism in the town. Many small town residents also seized the opportunity to open farmhouses and homestays in the old streets.

　　Walking in the small town, the reporter met the proprietress Xie Dajie of Xiangshui Bridge. "In the past, we only knew to work in other places. In 2005, the local government called on us to engage in farmhouse music and took us to visit and study in Wuyi and other places. Three years ago, the village mobilized us to upgrade the farmhouse to a homestay. Yes, we redecorated 12 rooms, and tourists came to eat well and live well. " Sister Xie told reporters that she and her husband and daughter run farmhouses and homestays together, and the annual income can reach 700,000 to 800,000 yuan.

　　According to reports, the per capita income of residents in the core area of Guyan Huaxiang Town has increased from more than 3,000 yuan in 2005 to 35,000 yuan today, an increase of 10 times; The economic income of leisure formats such as farmhouses and homestays in towns and surrounding areas increased from 1.9 million yuan in 2010 to 72 million yuan, an increase of 38 times.

　　On the morning of the 8 th, the Shanghai Composite Index fluctuated in intraday trading and turned green near midday; The Shenzhen Component Index and the Growth Enterprise Market Index fell, and the Beizheng 50 Index fell more than 2%; Northbound funds sold nearly 3 billion yuan in half a day. As of midday, the Shanghai Composite Index fell 0.17% to 3,063.95 points, the Shenzhen Component Index fell 0.75%, the Growth Enterprise Market Index fell 0.96%, the Science and Technology Innovation 50 Index fell 1.24%, and the North Securities 50 Index fell 2.41%. The total turnover of the two cities was 600.7 billion yuan, and the net sales of northbound funds was 2.967 billion yuan.

　　On the disk, the power and non-ferrous sectors have risen strongly, while oil, coal,The automobile sector rose,Outbreak, rare earth,、The concept is active; Brewing,, construction, medicine and other sectors weakened.

　　In the early morning of April 8,The performance of the sector is weak. As of press time,Fall more than 5%,It fell more than 4%.Wait for many stocks to fall more than 4%.

　　Gold stocks rose sharply

　　It is worth mentioning that on the morning of April 8,Plate led the market, gold stocks performed particularly well. On the 8 th, it rose strongly in intraday trading. As of press time,Up more than 16%,、、Waiting for the daily limit,Up nearly 7%.

　　In the news, on Monday, domestic and international gold prices rose, the international gold price reached a record high, and the price of gold jewelry in domestic gold shops remained at a high level.The price of gold jewelry in gold shops has reached 728 yuan/gram.

Image source: official website screenshot

　　It is worth noting that it has been trading daily for five consecutive trading days. The company pointed out in the announcement on the evening of the 3rd that the company started to expand the retail business of gold products in August 2023, and it is estimated that the proportion of the company’s total revenue in 2023 will be 10.84%. The income source of the company’s main business in 2023 has not changed significantly, and it is still mainly inlaid jewelry business. After verification, the company’s daily operation is normal, the market environment or industry policies have not been significantly adjusted, the internal production and operation order is normal, no major contract has been signed recently, and the production cost and sales are normal. No media reports or market rumors that may or have had an impact on the company’s stock trading price were found, and no hot conceptual issues were found.

　　In terms of industry, domesticThe futures trend is strong, and the main contract of Shanghai Gold rose above 550 yuan/gram in intraday trading today, up over 2%, and continued to hit a record high; Shanghai Bank rose more than 6% and broke through 7000 yuan/kg.

　　During the Qingming holiday, LME metal and Comex gold showed a trend of accelerating upward breakthrough. Global manufacturing PMI expanded for three consecutive months and strengthened month by month, consumption improved and supply was constrained, and industrial metals maintained a strong momentum. The US economic employment data is resilient, non-agricultural employment greatly exceeds expectations, and the CPI decline in February is not smooth. Near the March CPI data release window, the market is betting on the logic of re-inflation, the US debt implies an increase in re-inflation expectations, superimposed geopolitical tensions escalate, and gold prices hit a record high.

　　people’s livelihoodIt is pointed out that in March, the US ISM manufacturing PMI and the number of non-agricultural new jobs exceeded market expectations, showing the resilience of the US economy. The unexpected performance of US economic data lowered the Fed’s expectation of interest rate cut in June, but the price of gold remained firm and upward, and short-term geopolitical tensions gave birth to safe-haven demand. In the medium and long term, the status of gold in the asset allocation of central banks around the world continued to rise, and the central bank’s purchases of gold continued to increase, which continued to be firm.The price of gold has risen, and at the same time, we should pay attention to the investment opportunities of silver at present. The ratio of gold to silver +PMI will resonate, and the price elasticity of silver is large.

　　Caixin Research Report pointed out that the Fed is getting closer and closer to cutting interest rates, the US dollar index fluctuated at a low level, and the real yield of 10-year US Treasury bonds declined. In the case of relatively stable long-term inflation expectations, there is limited room for the real yield of US bonds to rise in the future, and the inflation of major developed economies in the world is at a high level, and the gold price center is expected to continue to rise.

　　Men throw millions to buy gold

　　According to live TV broadcast and Beijing TV report, under normal circumstances, when people buy gold, they often choose carefully and carefully. However, some people are particularly generous, not only buying in large quantities, but also not caring about the style of goods. This abnormal shopping behavior caught the attention of the police.

　　The man wearing a cap in the picture is surnamed Yang, which is the third time he has come to the gold shop to spend money. On March 13, 2024, he bought 400,000 yuan of gold bars in a gold shop in a shopping mall in Daxing District, Beijing.He also said that he was going to buy millions of gold bars the next day, which aroused the vigilance of the clerk. The clerk said that when Yang bought gold bars, he brushed them card by card, and the whole process took more than an hour.

　　According to the Beijing News,On March 15, when the suspected man came to the gold shop again and spent more than 500,000 yuan to buy gold bars, he was arrested by the police who had been here for a long time."The card is not mine", "I came to buy gold bars for the boss" and "I don’t know the boss". In the face of the police’s inquiry, the suspect Yang honestly admitted what he had done.

　　Police officer Wei, who handled the case, said: "After that, this is repeated every time I shop by credit card, which is not like a normal process of buying goods. He seems to be waiting to receive instructions. According to our experience, the man’s behavior of buying gold bars in large quantities is not consistent with his actual spending power, so we suspect that he is helping fraudsters to use gold for money laundering. "

　　It turned out that Yang was a courier. Not long ago, he heard from a friend that he had a job with a daily salary of 500 yuan. As long as he took a different card to help him buy gold bars, he would get paid on the same day. Yang knew that such behavior was suspected of violating the law and committing crimes. Still taking risks.

　　At present, Yang was criminally detained by the police for allegedly concealing the crime of concealing the proceeds of crime and the proceeds of crime. The case is still under investigation.

　　Police officer Wei reminded: "Real-name registered documents such as bank cards and mobile phone cards can’t be rented, lent or sold to others for use, and you can’t use your own or others’ bank cards to help transfer unidentified money by withdrawing money or buying gold. Once the transferred money involves illegal crimes, it will become an accomplice of criminals and be severely punished by law."

　　The central bank is heavy! Continue to buy gold reserves and realize "17 consecutive increases"

　　Soaring! Gold prices hit record highs! The latest judgment is coming.

　　Multi-positive resonance "periodic table of elements" market hit "arrogant" gold stocks ushered in the main rising wave?

　　Will gold continue to shine? Wall Street bosses predict "next stop": $3,000!

　　China CITIC Construction Investment Co., Ltd.: Prices of precious metals and industrial metals broke through upward trend.

In June this year, Ziwudu Internet Cafe, located next to Qingdao University of Science and Technology in Shandong Province, opened its doors on the first day after its transformation and upgrading into an Internet Cafe. On the opening day, the Internet users were full, which made Wang Xiaodong, the owner of the Internet Cafe, happy.

Wang Xiaodong told reporters that he has been engaged in the Internet cafe industry for more than ten years. In the past, the illegal operation of Internet cafes was serious, security accidents were frequent, and the overall image of the industry was bad. "Two years ago, the Laoshan District Government of Qingdao issued relevant policies to promote the transformation and upgrading of the Internet service industry." Wang Xiaodong recalled that in 2014, the district government introduced two chain Internet cafes, Shanghai Wangyu Network and Beijing Bayou Network. Their spacious and clean environment, the service function of Internet cafes and coffee bars, and the standardized, branded and professional operation mode brought a lot of impact to local Internet cafes.

"Dark and noisy, malodorous, is people’s main impression of Internet cafes, so we must first guide Internet cafes to change the environment. For the first time, the regulatory authorities regard brightness and neatness as a requirement for the whole industry, and encourage them to pay attention to the upgrading of the online environment when preparing for renovation, so as to make it a bright, elegant and open public cultural place. " Wang Shaomei, director of the Cultural Press and Publication Bureau of Laoshan District, said that through active guidance and nearly two years of practice, the online service industry in Laoshan District has presented a new scene.

"In addition to improving the environment, the regulatory authorities also encourage Internet cafes to take advantage of their advantages and cooperate with various education and training institutions and other service units to carry out community education and training, online purchasing, remote consultation and other services." Wang Shaomei said that the regulatory authorities and Internet cafes explore special operations together, and some organize e-sports, book corners and chess competitions. Some open leisure stations, providing online coffee, leisure snacks, reading books and newspapers, etc., expanding consumer groups and enriching cultural consumption.

"I prefer this internet cafe model. Now I have time to sit inside with my friends for a while, and the environment is bright." Feng Li, a college student who often spends money in Ziwu, said.

In the first half of 2016, about 80 Internet service enterprises in Laoshan District were transformed and upgraded in the whole industry. Internet service places began to be combined with online competition, and virtual reality equipment and manufacturers gradually entered the Internet service places, seeking win-win cooperation and becoming a new driving force for the development of the industry.
(Reporter Yanjie Liu, correspondent of this newspaper, Xu Jun)

At the press conference. People’s Daily Online photo by Chen Ziyuan

People’s Daily Online, Beijing, October 8 (Chen Ziyuan) Today, the National Health and Wellness Commission held a press conference to introduce the "seasonal solar terms and health" and answer media questions.

At the meeting, Chang Zhaorui, a researcher at the China Center for Disease Control and Prevention, said that discomfort symptoms such as cold, cough, vomiting and diarrhea after the "Eleventh" holiday may be caused by factors such as weather changes, crowd gathering, eating problems, and disrupted life schedule. Chang Zhaorui suggested that for the above symptoms, first, pay attention to rest, ensure adequate sleep and help the body recover. The second is to drink plenty of water and eat lightly. The third is symptomatic treatment to relieve symptoms. The fourth is to monitor the symptoms. If the symptoms get worse or last for a long time, it is recommended to seek medical advice in time. If you are diagnosed with respiratory or intestinal infectious diseases such as influenza and norovirus, you should try to avoid going to crowded places to reduce cross-infection.

Chang Zhaorui pointed out that young children and the elderly are the key groups in the prevention and control of respiratory infectious diseases. On the basis of maintaining good personal hygiene and healthy lifestyle, the following measures should be strengthened: First, for respiratory infectious diseases that can be prevented by vaccines, timely vaccination should be carried out according to immunization procedures. Second, in the season of high incidence of respiratory infectious diseases, it is recommended that the elderly and young children try to avoid going to places with closed environment and crowded people. If they really need to go, they should wear masks scientifically to reduce the risk of infection. The third is to strengthen the daily monitoring of the elderly and young children. If there are symptoms such as fever and cough, you should seek medical treatment in time according to the situation and use drugs scientifically and safely according to the doctor’s advice. During the medical treatment, patients, including accompanying personnel, should be well protected to avoid cross-infection. In addition, if there are patients with respiratory infectious diseases among family members, try to avoid close contact with other family members, especially the elderly and children.

　

　　BEIJING, July 24 (Xinhua) According to RIA Novosti, sobyanin, the mayor of Moscow, Russia, said that at about 4 am local time on the 24th, the city recorded two drone attacks, which did not cause serious damage or casualties, and emergency service personnel rushed to the scene.

　　"At about 4:00 this morning, it was recorded that drones attacked two non-residential buildings. No serious damage or casualties were caused. " Sobyanin wrote.

　　According to the news from the emergency service department quoted by the Tass news agency on the 24th, the wreckage of the drone was found on the Communist Youth League street in Moscow, and the preliminary information showed that there were no casualties. The social media channel of Moscow traffic department said that some traffic along Communist Youth League Street was blocked.

　　The Tass news agency also reported that a drone crashed into a commercial center building on Likhachev Street and exploded. Preliminary information showed that there were no casualties.

　　The Russian Defense Ministry said on the 24th that the Ukrainian side tried to attack targets in Moscow with two drones. Both drones were suppressed by electronic warfare and crashed, and the attack did not cause any casualties.

　The lie ╰’ remains the same

Let’s continue our love.

　Su Niansheng.

Wow, ash machine

╭swm-h╯

、Уμ е

Bremen, Meng

He can’t get married.

【 Good as water 】

She can’t marry perfectly.

[I’m not sad]

、ｈａo

[a break]

Listen to the unfinished tune

? Die.

Maybe.

Bremen, l

To be remembered,

"Half daylight"

Time has changed,

Wow, ash machine

┗ She, summer is summer.

Helpless di lamented,

[Ren Guang Xi]

telL ，me~wHY

Too beautiful

Wait for dawn with N1.

com＼

Important people -h

Leave me.

The lie ╰’ remains the same

Oh, my god.

∨ Cry for you.

Zhi ai Xin Xi

A tacky person ′

Love that can’t stop.

Believe in floret’s cash

Brother Jade Emperor ‰

Infinitely extraordinary.

? ???.

﹎﹎﹎﹎﹎﹎﹎﹎﹎

I’m sorry. O.

Love you /aiq without regrets

Cup 0.0

Be together for him for the first time

Actually, I love you very much

Nowhere to put ζ

﹏﹏ω A: I’m sorry

Till death do us part ▲△

I don’t know what to do.

　Hedgehog ◆

Who else is gone?

Lovers love passers-by

1ncase I will marry you.

Breakpoint

Spell it out.

Aesthetic, amnesia

How tired you are of love,

You once loved my company.

1ON-3 "Vulgar"

Unfinished escape "

　So enchanting ′

See through your vulgarity

Why is it necessary to start from 1

What you gave, 1 is worthless

Honey, don’t go far.

You, leave me

Autumn Leaves

Only y1 is available.

ˉ Deposit﹑

Empty @

(vii) Flowers bloom forever.

Half intoxicated.