The Third China Xinjiang Ice and Snow Tourism Festival

　　Zhongguangwang Urumqi News (Reporter Gao Jingya) "One, two, one, two" With the rhythmic sound of trumpets, a rope tens of meters long stretched straight in dozens of pairs of powerful hands. This is what the reporter saw today at the 3rd China Xinjiang Ice and Snow Tourism Festival and the 6th 2008 Silk Road Ice and Snow Scenery Snow Mountain Golf Lighting Ski Resort Sub-venue.

Go all out to the end

　　On December 22nd, various events of the 3rd China Xinjiang Ice and Snow Tourism Festival were in full swing at Xuelianshan Golf and Lighting Ski Resort. Snow cross-country race, snowboarding competition, snowboarding competition, skiing circle competition … Nearly a thousand contestants gathered here, shouting, cheering and laughing together, and the scene immediately became a colorful and joyful ocean.

　　Among many competitions, the team composed of hundreds of students is particularly prominent. I saw that the students quickly arranged the snow circles in a row, and the contestants quickly sat in the snow circles. With the whistle of the coach, the game officially began. Li Xue, from No.56 Middle School in Urumqi, is a frequent visitor to the ski resort. After the competition, she said excitedly: It’s so exciting to play skiing with so many people for the first time!

Uyghur traditional music performance

　　Xu Xia, manager of the planning department of Xuelianshan Lighting Ski Resort, told the reporter: This year’s activities mainly highlight the masses and interaction, hoping to let more people participate in and experience the ice and snow projects with the help of the Ice and Snow Tourism Festival.

　　In recent years, major ski resorts in Xinjiang have been constantly upgrading their equipment. In addition to strong hardware facilities such as snow presses and snow makers, they have also built a variety of special projects to attract tourists. During this year’s snow and ice storm, the general public and tourists can not only experience traditional projects such as snowboarding, skiing circle and snowmobile in the ski resort, but also feel the fun brought by new projects such as powered parachute, magic carpet ropeway, four-person hanging chair and delta wing.

Editor: Liu Li

Inclusive finance, as it literally means, is a financial business that benefits everyone. Finance has its own characteristics in the process of development. For a long time, most people still feel that finance is somewhat high, and not everyone needs or has the opportunity to get financial services. Inclusive finance, on the other hand, is committed to making the slightly cold finance serve more classes and people, especially the general public who need financial support but can’t get financial services at ordinary times.

What is inclusive finance?

Inclusive finance refers to providing financial services with appropriate cost, convenience and effectiveness to all social strata according to the principle of equal opportunity and sustainable business. The concept of inclusive finance is an exotic product, which originated from the advocacy of the United Nations in 2005. The original English text is Financial Inclusion, which literally means "financial inclusion". This direct and blunt translation can explain the original meaning and goal of inclusive finance, that is, to include more groups in the scope of financial services. Of course, the Chinese translation of "inclusive finance" means that finance generally benefits the masses, which also shows the original meaning and is more elegant.

To put it simply, inclusive finance wants financial services to reach everyone who needs them, so that the financial needs of all social strata can be met. If finance is a kind of help, then it is necessary to let this help help more people and help everyone in need.

Why push inclusive finance?

From the perspective of the financial industry itself, the financial industry has its natural preference for the choice of customers. For example, banks prefer to serve big customers and rich customers, even though these customers themselves do not need financial support such as loans. In banking practice, there is not much difference in human resources between making a loan of 100 million yuan and making a loan of 1 million yuan. However, in order to complete the business volume of 100 million yuan, those who do a single 100 million yuan only need to do one stroke, while those who do a single 1 million yuan have to do 100 strokes. The human resource cost and operating cost behind it are very different. Therefore, if only from the perspective of commercial interests, banks are willing to provide more financial services to large and medium-sized customers.

In addition, from the customer’s point of view, the internal management of large and medium-sized customers is more standardized, the statements are more credible, and their credit is generally better. Comparatively speaking, small customers have small scale, irregular internal management, and even no qualified statements can be provided, so the credit risk of small customers and inclusive customers is generally greater. Finally, the loan business is reflected in the non-performing rate index, and the default rate generated by banks as small customers/inclusive customers may be higher, and the higher non-performing rate will bring more losses.

If there are no special regulatory requirements to correct the deviation, most banks will serve large customers more, while small customers and inclusive customers will not get financial support. From the perspective of social benefits, although the large customers are large, after all, the social economy is composed of more small enterprises or micro-enterprises, and the inclusive enterprises attract more employed people and maintain more people’s livelihoods. If small customers/inclusive customers do not get enough financial support, it will not be conducive to the all-round and healthy development of the national economy.

Since the financial industry itself is easy to form the deviation of the above-mentioned service targets, it needs external forces to correct it. This is why the supervision of the United Nations and many countries will give special impetus to inclusive finance.

Where is the difficulty in inclusive finance?

Heard a famous professor describe inclusive finance (SME loan problem), he said: "SME loans, banks do, banks die;" If banks don’t do it, SMEs will die. " Although this description is extreme, it also reflects some actual situations. Small and medium-sized enterprises (SMEs) are weak in their ability to resist risks due to their small size, large operational uncertainty, and opaque information, and are prone to problems such as dishonesty of business owners. After banks put in loans for SMEs, the probability of bad loans is indeed not small. In reality, many banks’ business practices have repeatedly proved that inclusive finance/SME loans are difficult to do. Bank employees often find that bad loans appear in the loan portfolio one after another shortly after banks increase the investment of small and medium-sized enterprises. Compared with large and medium-sized enterprises, the loan of Pratt & Whitney customers takes a shorter time from delivery to non-performing loans, and the number of non-performing loans appears more. Even some banks are caught in the quagmire of continuously collecting the non-performing loans of Pratt & Whitney/SMEs shortly after the establishment of SMEs or inclusive finance Department.

In fact, no matter how high the non-performing rate of Pratt & Whitney or small and medium-sized customers is, banks can’t do business, as long as the income can cover the risks, that is, related businesses need to raise interest rates to make up for the losses caused by credit risks. However, since inclusive finance is Pratt & Whitney, the characteristics of Pratt & Whitney determine that inclusive finance can’t charge too high interest rates or handling fees. Since the risks and benefits are not equal, it is more likely that the bank will eventually bear the actual losses as a result of inclusive finance business.

Of course, the benefits of inclusive finance should be judged not only by the economic benefits of the business, but also by the overall social benefits. But if a business is risky and easy to cause losses, the difficulty of business development is also obvious.

What should inclusive finance be like?

Although inclusive finance has its development difficulties, the development of inclusive finance still needs to take into account both economic and social benefits. The development of inclusive finance needs to pay attention to "four characteristics", namely, inclusiveness, convenience, availability and commercial sustainability. Only by developing inclusive finance into an inclusive, convenient and sustainable business can inclusive finance benefit more social classes and enable banks as commercial institutions to continuously develop inclusive finance services.

Inclusive finance should expand its service coverage, expand its audience as much as possible, and let all those who want to get financial services have the opportunity to get services. In fact, according to the statistics of the World Bank, by 2017, 31% of adults in the world still don’t even have a bank account, let alone financing services and other more complicated services.

Countries around the world have actually done a lot to expand the inclusiveness of inclusive finance. For example, in June 2016, Mexico launched the National inclusive finance Strategy to accelerate the promotion of more than half of the population excluded from the formal and regulated financial system to obtain financial services; In July 2016, Mozambique launched the new inclusive finance Strategy, which increased the accessibility of financial services from 24% to 60%; Peru launched the National inclusive finance Strategy in 2015, and the government strives to ensure that at least 75% of adults can use trading accounts by 2021.

Inclusive finance also needs to enhance accessibility and business sustainability. In this regard, the Grameen Bank founded by Muhammad Yunus is a famous case. Up to now, the bank has issued $37.58 billion in unsecured loans, and the corresponding number of borrowers is as high as 10.45 million. In other words, the average amount borrowed by each borrower is only $3,600. The bank labels itself as a bank for the poor, and currently operates in 81,678 villages in Bangladesh (accounting for 94% of all its villages). Grameen Bank even provides interest-free loans to beggars to help them build their financial capacity so that they don’t have to beg any more. According to the information disclosed by the bank, 21,383 beggars have given up begging and achieved self-sufficiency. The loan recovery rate of Grameen Bank is as high as 96.71% (as of November 2023), which makes the bank have basic business sustainability. Grameen Bank has also become a model for inclusive finance to learn from, and its founder Professor Yunus won the Nobel Peace Prize in 2006.

Although inclusive finance is a manifestation of banks’ social responsibility, sometimes banks can give up some commercial interests in order to fulfill their social responsibility. After all, banks are still commercial organizations, and it is not difficult to bear the loss or loss at one time. However, in the long run, the inclusive finance business itself will not be sustainable. The society needs charity, and the government can also make financial arrangements, but inclusive finance is not charity, it is a part of the business of commercial banks after all, and inclusive finance with sustainable development has vitality.

What are the specific ways to develop inclusive finance?

Many business models have been formed in the practice of inclusive finance, and each model has its advantages and disadvantages. It is hard to say which model can win the world. Various specific models and measures for developing inclusive finance jointly promote the development of inclusive finance.

The most famous model in inclusive finance is the credit factory model, because it was first proposed by Temasek, also known as Temasek model. The credit factory model regards credit as a factory assembly line to produce products, and its characteristics and advantages lie in product standardization, business batch, process intensification and personnel specialization. The core of the credit factory lies in the link design of the process, that is, bank employees can be responsible for several links without mastering the whole process. This factory model can make the processing efficiency of small and medium-sized loans more efficient and the business more standardized. Both China Construction Bank and Bank of China have introduced the credit factory model to develop their own loans for SMEs. Of course, credit factories also have bottlenecks. For example, credit products themselves are not personalized enough, and they can’t cope well with some personalized inclusive finance needs.

Another well-known mode in inclusive finance is IPC mode. IPC is a German company, whose full name is International Project Consulting GmbH, that is, an international project consulting company. It has developed the methodology and operational means of SME credit operation, such as report restoration and precise risk control. For example, cross-checking is one of the core technologies of its loan analysis and evaluation, and the information is verified and judged by means of SME account books, contract information, product receipt and issue documents, water and electricity bills, tax bills, and interviews with parties and third parties, so as to obtain an objective evaluation of the enterprise. Using IPC mode to carry out business does not change the main flow of bank credit, so it is easy to start. IPC is a kind of relational credit with high viscosity, which embodies the characteristics of small and beautiful. However, its operation mode is too nonstandard and difficult to copy, so there is a bottleneck. In addition, the production tools used in the model are also somewhat backward compared with the big data analysis methods that are more widely used at present.

In China, the SME loan model in inclusive finance combines the popularity of digital finance, thus developing other distinctive business models, such as the micro-online business model. The micro-online business model is also the model of digital credit. Its advantages are reflected in the overall subversive innovation and the use of big data for risk control decision-making, which brings fast, convenient and better user experience unique to the mobile Internet era, and brings extremely low operational and decision-making costs to bank operations. However, this model also has its limitations. There is a wall between social data and transaction data, and there are restrictions on the transformation of social scenes into business traffic, and there is a deviation between data and reality.

In addition, in the credit business of inclusive finance and small and medium-sized enterprises, China has also developed the Taizhou model, or the super loan officer model. The representative financial institution of this model is the local small and medium-sized banks in Taizhou. After independent exploration of localization, Taizhou mode adopts local market positioning, combined with meticulous management system and more in-depth credit technology to cultivate a more suitable local credit culture. Its core lies in building a relational credit scene through community marketing, increasing the sources of information acquisition and realizing 360 due diligence. That is to say, through a super loan officer who is familiar with the local situation, as the core person to carry out business, because the business is all local, this loan officer can fully grasp the situation of the clients in inclusive finance, and then decide whether to launch credit. This model is more in line with the local economic characteristics, and its ideas of "time is more important than price" and "repayment willingness is more important than repayment ability" in inclusive finance are refreshing.

For banks, developing inclusive finance’s business is like "eating meat in the cracks of bones". Although it is not so delicious, it can be a sustainable business and can produce greater social benefits. For people who urgently need inclusive finance’s services, inclusive finance needs more than icing on the cake. The development of inclusive finance will be more conducive to the balanced, harmonious and sustainable development of the whole society.

[The author Xue Jian is the president of a bank branch, and an expert in the L/C Group and Forfaiting Group of the Banking Committee of China National Committee of the International Chamber of Commerce]

New Year’s Day

dawn

false

period

I am on duty on holidays.

Years change, and Huazhang is updated every day.

Look forward to a new chapter.

On New Year’s Day.

Has ushered in a promising 2024.

I am on duty on holidays.

Guard "don’t fight"

Xiji public security performs its duties.

Stick to your post and take responsibility.

Practice the first shift with actions.

Ensure that the people have a good time.

A peaceful, stable, joyful and peaceful festival.

Patrol and prevent me from being on duty

Xiji County Public Security Bureau started the dynamic patrol service mode, strengthened the frequency of public security patrols in key road sections and main blocks, maximized the rate of seeing police and handling affairs on the street, and effectively prevented and controlled all kinds of emergencies. Strengthen patrol prevention and control in key areas, ensure that police are always there, police cars are common, and warning lights are always on, so as to effectively improve people’s sense of security and satisfaction.

Security check. I’m on duty

Go deep into the jurisdiction to carry out safety hazard investigation, conduct fire safety inspection on "nine small places" to eliminate fire hazards; Carry out public security inventory of entertainment places, hotels and rental houses to rectify hidden dangers of public security; Carry out safety inspection on enterprises in the jurisdiction to ensure the production of enterprises.

Clear the blockage and keep me on the job

Strengthen the maintenance of road traffic order in the county during the New Year’s Day, the traffic management brigade will scientifically deploy police and accurately control, intensify the rectification of traffic violations such as drunk driving and driving without a license during holidays, strictly investigate traffic violations such as "three overload and one fatigue", and make every effort to ensure the safety and smoothness of road traffic during holidays.

Safety publicity I am on duty

Carry out publicity on safety knowledge such as anti-electric fraud, anti-theft, fire prevention, refusal of drunk driving, refusal of gambling drugs, etc. in a way that the masses can see, understand and remember, and simultaneously push and download the "National Anti-fraud Center" APP to the masses, prompting them to strengthen their own safety precautions and further improve their awareness of law-abiding and self-protection.

There is a feeling called "sticking to the festival"

There is a kind of emotion called "post holiday"

they

Trade dedication for the peace of the masses.

Keep the family reunion with loyalty.

All you can see is the wind "police"

For protection, for safety

Xiji Public Security is by your side.

Original title: "I am on duty during the festival | New Year’s Day" police "follow loyalty and protect peace"

Special feature of 1905 film network Comedy movies starring directors, screenwriters, writers, etc. recently announced that they will be scheduled for the first day of the New Year in 2023 and enter the "Spring Festival file".

This is also the re-cooperation between director Su Lun and Lei Jiayin, and Zhang Xiaofei returns to the Spring Festival archives again after the excellent works of the Spring Festival archives, and often switches seamlessly between "Goddess" and "Female Nerve", full of joy.

The film tells the story of Lei Jiayin and Zhang Xiaofei’s unexpected exchange of bodies and family members with a crush on Zhang Xiaofei after their blind date, which led to a strange "exchange" journey with laughter and tears.

There are five differences in the following two posters about this film. How many did you find in the message area?

West Ham United VS Arsenal

After West Ham lost to Everton at home last season, the league suffered two consecutive defeats. The team’s recent performance is really not safe, and it is still difficult to resist when facing the league’s strong teams. At present, it ranks 9 th in the league. West Ham United’s offensive output is acceptable, but the stability of the team’s defense is still insufficient. After Arsenal’s victory over Sheffield United, the league remained unbeaten, and the team is currently ranked second in the league. Arsenal’s offensive output is very strong, and the stability of the defense line is also worthy of praise. Recently, it has been able to score zero opponents in many games.

West Ham United’s overall strength is relatively limited, the team’s recent stability is not high, and the main battle performance is not safe. The Arsenal League has guaranteed unbeaten record so far, and the team’s historical achievements have crushed opponents, so the psychological advantage is very obvious. This time, the team is a guest to challenge their opponents, and I believe that they still have the ability to win from the away game.

Everton VS Burnley

Everton beat West Ham United in the last league. The team’s recent achievements are relatively erratic, showing a plum blossom pile, but its winning ability has indeed improved, and it is currently ranked 15th in the league. Everton’s offensive and defensive ends have also improved to some extent recently. Burnley lost to Bournemouth in the last league, and the league suffered another three-game losing streak. So far, the team has only won one victory, ranking only 19th in the league. Burnley’s offensive output is relatively weak, and the defensive end can be said to be full of loopholes.

Everton’s recent performance is indeed unstable, and the team has no strength against the strong teams, but its winning ability has indeed improved in the face of the weak teams in the league recently. The performance of Burnley, the opponent, continued to be sluggish, and recently suffered a three-game losing streak. This time, Everton is sitting at home to meet the challenge of the weak team, and I believe that I still have the ability to successfully win the opponent at home.

Bournemouth VS Liverpool

Bournemouth defeated Burnley at home in the last league, and finally won the first victory in the league. However, the opponent is really a weak team, and the gold content is really not high. At present, it still ranks 17th in the league. Bournemouth’s front line output is insufficient, and the loopholes at the defense end are not small. Liverpool beat Nottingham Forest at home last season, and the league won two consecutive victories and three unbeaten games. The overall performance of the team has once again strengthened, and it is currently ranked fourth in the league. Liverpool’s offensive output is stable and the defense strength is constantly strengthening.

Bournemouth’s overall strength is very limited, the ability to fight hard is also insufficient, and there is no advantage at home. After all, Liverpool, the rival team, has recently returned to the right track after losing the game unexpectedly, and the stability of both offensive and defensive ends is constantly improving. In addition, Liverpool’s historical achievements have crushed their opponents, and even if they are a guest, they are not afraid.

Manchester United VS Newcastle United

Manchester United lost to the opponent in the last Manchester derby, and was hit by the strong team after winning two consecutive victories. However, the team has won several victories in the near future, and its overall performance has improved. At present, it ranks eighth in the league. Manchester United’s offensive and defensive stability needs to be strengthened. Newcastle United drew away with Wolves in the last league, and the league remained unbeaten in six rounds, but the winning ability was still insufficient, and it is currently ranked sixth in the league. Newcastle United’s offensive output is strong, but the defensive end often has problems.

Manchester United’s domestic and foreign troubles are serious, and the recent achievements and performance of the team are indeed not stable enough. However, as for Chi Hah, he still needs to strive for victory in every game to stabilize the morale of the army. Newcastle United’s overall performance has been stable recently, but its winning ability has indeed declined. In addition, the team’s winning ability in guest games is indeed insufficient. This time, the Red Devils welcomed their opponents at home, and I believe there is still a chance to successfully win their opponents.

Chelsea VS Blackburn

Chelsea lost to brentford at home last season, and the unbeaten game in three rounds of the league ended. Losing the game is really unacceptable, and it is only ranked 11th in the league at present. Chelsea’s offensive output suffered another zero, and the defensive end of the last two league games also lost 2 goals per game. Blackburn lost to Swansea at home in the last league, and its three-game winning streak ended. It is rare for the team to win a winning streak in the near future, and the last game was also ended by opponents. At present, it ranks 12 th in the British Championship. Blackburn’s offensive output is also not stable enough, but fortunately the defense strength has improved recently.

Chelsea’s defeat on the road to the Northern Expedition was indeed a blow to morale, but this time the team ushered in a lower-level league opponent, which was also a rare opportunity for the team to snatch victory and revive morale. Opponent Blackburn rarely won a winning streak recently, but the stability is still insufficient. The last game was terminated by the opponent, and the efficiency of the team’s offensive end really needs to be strengthened. This time, Chelsea played at home to meet the challenge of Championship team Blackburn Rovers. I believe it is not too difficult to win the opponent.

Dortmund VS Hoffenheim

The recent performances of both sides are relatively stable, but Dortmund’s achievements in the past battles have crushed opponents, and their psychological advantages are very obvious. This time, I took a strong home game against my opponent, and I believe I still have the ability to continue my outstanding achievements.

Frejborg VS paderborn

Although Frejborg’s performance is erratic, he has a strong ability to score points in the main battle. Paderborn, the opponent, is a team in the middle reaches of German B, and its overall strength is relatively limited. I’m afraid it’s very difficult to be a guest and challenge Frejborg.

Hertha Berlin VS Mainz

Hertha Berlin’s current situation is erratic, but it is good to win more and lose less, and at the same time, the main battle ability is not weak. Although the opponent Mainz is a high-level league team, the team’s performance so far has not been satisfactory. This time the two sides met, Hertha Berlin still had a chance to defend the unbeaten home.

Udinese VS Cagliari

Udinese’s winning ability is limited, but his recent performance is fairly safe. Although the opponent Cagliari won the first victory in the league in the last campaign, the overall stability is still insufficient, and at the same time, the ability to fight is not good. This time, Udinese is at home, and I believe he still has a certain advantage.

Source: People’s Daily Online-People’s Daily Overseas Edition

Scenery of Aershan National Forest Park (photo of drone). Xinhua News Agency reporter Lian Zhenshe

Tourists watch the float parade in Aershan City, Xing ‘an League, Inner Mongolia Autonomous Region. Xinhua News Agency reporter Li Zhipeng photo

In September, the coolness in the Daxinganling forest area grew stronger, but the lush small town of Aershan was booming. On September 2-3, the 2023 China (Aershan) Tourism Conference, co-sponsored by the Ministry of Culture and Tourism, Xinhua News Agency and the People’s Government of Inner Mongolia Autonomous Region, was held in Aershan City, Xing ‘an League. Representatives of cultural and tourism industries from all over the country gathered in this small town famous for tourism to talk about the "cross-border" integration of tourism and promote green development.

Promote industrial integration

Talking about the Multiple Values of Tourism

During the tourism conference, theme forums such as "Green Development of Cultural Tourism Integration", "Tourism Promotes Exchanges and Blending among Ethnic Groups" and "Tourism Promotes Rural Revitalization and Helps Common Prosperity" were held successively. Dozens of experts and representatives talked about the integration of cultural tourism industry, and talked about the multiple values of tourism in ethnic cultural exchanges and blending, regional development and industrial upgrading.

"Tourism is an important channel for exchanges and mutual learning between different regions and cultures." Shan Gangxin, director of the Resource Development Department of the Ministry of Culture and Tourism, said that in recent years, all localities have actively promoted industrial integration, enriched the supply of tourism products, and promoted exchanges, exchanges and blending among ethnic groups.

"Tourism has changed the life of Aunt Ding’s family." Rao Xiangbi, deputy director of the Yunnan Provincial Department of Culture and Tourism, introduced at the meeting that Ding Dama’s family in Gongshan County, Nujiang Lisu Autonomous Prefecture has six ethnic groups. As the earliest person in the local area to set up a family inn, Ding Dama passed on the ethnic integration family culture to tourists, which was popular among tourists and it was hard to find a room in the peak season.

According to "2023 China Tourism and Vacation Development Report" released by china tourism academy during the Tourism Conference, the development of China’s holiday industry has initially formed such modes as linkage development of scenic spots, creation of accommodation scenes and development of industrial clusters. Tourism "cross-border" and "out of the circle" promote industrial integration and constantly broaden the tourism format. Sanhuali Resort with "Agriculture+Cultural Tourism", Tsingtao Brewery Garden with "Industry+Cultural Tourism" and Cool Play Town with "Sports+Cultural Tourism" in Ke Qiao, Shaoxing, and other industrial integration practices, break through industrial barriers and enhance regional development value.

Promote common prosperity

Discussion on focusing on rural revitalization

At the meeting, the Ministry of Culture and Tourism and Xinhua News Agency jointly launched the activity of "I design for the countryside", and at the same time held the awarding ceremony of national ski resorts and national key villages and towns for rural tourism.

"Rural tourism can organically combine rural excellent traditional culture, natural local features and modern tourism needs, and promote rural industrial integration, improve living environment and increase villagers’ income." Zhang Xiaoli, Director of the Rural Tourism and Creative Products Guidance Division of the Resource Development Department of the Ministry of Culture and Tourism, introduced at the forum.

"In recent years, all parts of Inner Mongolia have actively explored the path and mode of rural tourism development and created a number of demonstration villages to help rural revitalization." Wei Zhiguo, deputy director of the Inner Mongolia Department of Culture and Tourism, said.

The exhibition "Ten Years in Aershan" was held during the conference. Ten years ago, most people in rural areas of Aershan lived in old houses with "boards and mud", and the forestry resources on which they depended for their livelihood were gradually exhausted and their living conditions were poor. In 2012, the commercial logging of natural forests was completely stopped in Aershan City, and the ecological construction was re-dressed in green for the forest area. Forestry workers "put down their axes as tour guides", and tourism gave this small town a new vitality.

In the past 10 years, the number of tourists received in Aershan has increased from more than 2 million to more than 5 million. In the first half of this year, the number of tourists received by Aershan City increased by 6 times year-on-year, achieving a tourism income of 1.65 billion yuan. Today, nearly half of the population in Aershan is engaged in tourism. As tourism becomes more and more popular, the lives of ordinary people are getting more and more prosperous.

Advocate harmonious symbiosis

Suggestions on the development of green tourism

The theme of this tourism conference is "Green Development of Cultural Tourism Integration". Experts and representatives put forward suggestions on the development of green tourism market, product design, resource development and business philosophy to promote the development of green tourism.

Tang Xiaoyun, vice president of China Tourism Research Institute, said that in recent years, a variety of green tourism products in China have attracted much attention, and forest baths, hot spring baths, grassland tours, diving, skiing, mountaineering and hiking have continuously catalyzed the development of the green tourism market.

Lihong Fu’s travel agency launched a study tour on forest ecology. She took her children into the deep forest and picked up pine cones and needles on the ground. "Nature is the best raw material for artistic creation." Lihong Fu said that she started a study tour group to let children know about forest culture and feel the concept of harmonious coexistence between man and nature in artistic creativity.

Next to the venue of the tourism conference is the forest oxygen bath road in Aershan City. When tourists walk up the mountain road, it is not difficult to find that the steps are composed of abandoned train track sleepers, which not only has historical vicissitudes, but also reflects the green tourism development concept. The Lujiaowan Hot Spring Holiday Camp in Aershan City adopts overhead design to protect the original ecological function of the grassland under the building.

"We will actively develop green tourism with intensive resources, environmental protection, energy saving and low carbon, and sharing between host and guest." Tang Xiaoyun proposed that the national cultural and tourism system should further strengthen the protection of resources, improve the efficiency of resource utilization, improve the quality of green tourism services, and vigorously promote the formation of a new trend of civilized, healthy and green tourism.

(Xinhua News Agency, Hohhot, reporter He Shuzhen)

There are countless beautiful scenery and wonders in nature, waiting for us to discover and explore.

Let’s enjoy a group of amazing natural landscapes together.

Beautiful wisteria flowers string by string, like a purple waterfall, romantic and beautiful, full of magic.

The lake falls and birds fly.

Xiaguang dyed the mountains red, which matched the reflection in the clear lake.

Silent mountains, clear and calm lake water, gentle glow, snow-white earth.

Green water and green mountains, pleasant scenery.

Blue sky and white clouds, green water and green mountains, flowers in full bloom, just like a fairyland.

All over the mountains, azaleas are in full bloom.

Green mountains and green waters, misty.

The mountains and peaks are overlapping, green and beautiful.

The endless flower fields are romantic and charming.

The Great Wall of Wan Li is magnificent.

The trees are green and the lake is clear.

Clouds and mist, such as in a fairyland.

Great rivers and mountains, magnificent.

Dear friends, if you also like nature, animals, plants and beautiful things; Like reading and writing, like beautiful scenery; Then pay attention to me, and have wonderful sharing every day!

Thank you for your attention. Welcome to like, comment, collect and forward. Your encouragement is my greatest motivation!

"Standing at the intersection of the new free travel in golden decade, whoever can accurately understand the needs of users and provide personalized gameplay products will take the lead in the next era of tourism industry development." Chen Gang, founder and CEO of Ma Honeycomb, said at the "2023 Earth Discoverer Conference".

On December 8th, at the "Earth Discoverer Conference" hosted by Ma Honeycomb, the joint laboratory of free travel big data jointly established by china tourism academy and Ma Honeycomb released "Research Report 2023" (A Collection of Global Travel Plays), which provided a new reference example for the industry. It is reported that "Gameplay 2023" has strictly selected tens of thousands of gameplays from 130 countries around the world, and finally compiled two lists of "Top 100 New Gameplays for Domestic Tourism" and "Top 100 New Gameplays for Foreign Tourism" to recommend more unique travel experiences for travelers and guide industry partners to create more attractive tourism products.

Dai Bin, president of china tourism academy, said, "After three years of deep depression, tourism has entered a period of rapid recovery. It is expected that the recovery of the domestic tourism market will reach more than 90% in 2019 this year, which is very remarkable. Seeing the smile on the tourists’ faces is also my happiest thing. But what makes me happier is to see that the tourists like Ma Honeycomb still keep a young heart to explore and innovate after going through hardships. They deeply observe the needs of tourists and sum up a number of keywords such as personalization, theme, experience and quality. These detailed needs are the cornerstones of today’s tourism’ new gameplay’. "

(Left: Dai Bin, Dean of china tourism academy; Right: Chen Gang, founder and CEO of Ma Honeycomb)

2023 is a year of rapid recovery of tourism industry, and new tourism behavior preferences are gradually becoming clear. According to Chen Gang, in 2023, the proportion of users who searched for intentional destination gameplay exceeded 76%, and the popularity of customized tour search increased by 245% year-on-year. The popularity of high-quality demand continued to rise, and the booking of cost-effective products also increased significantly. This means that the Local travel experience has become the main factor affecting people’s consumption decisions.

"We can’t simply understand’ travel experience’ as eating better and having more fun. For young people today, any idea that can strengthen their self-expression is a plus item of travel experience, and we collectively call it’ new gameplay’". Chen Gang said, "We have specially refined the content of’ new gameplay’ based on the core contents such as Polaris Raiders and Raiders Group. Every destination has a raiders expert from Mawei to sort out a detailed new gameplay map and update it in real time according to the changes of the trend. At present, Ma Honeycomb has matched the corresponding services and products for the gameplay map through a brand-new supply chain, forming a one-stop travel service closed loop of "planting and pulling together" to help consumers realize the ultimate experience of what you see is what you get. "

The Ma Honeycomb community is also fully upgraded around the "new gameplay". In Ni Jia’s view, in the face of the brand-new personalized tourism demand, the best response formula is to provide different new gameplay exchange positions for different segments of the population. "For example, for the Z-generation’ new youth’ who is looking forward to socializing and advocating freedom, Ma Honeycomb not only launched a large number of new city weekends, but also provided opportunities to find travel partners; Facing the’ new middle-class families’ who prefer light and luxurious gameplay and pay attention to emotional value, they provide a series of new and subdivided gameplay including long-distance travel and parent-child travel; For’ senior travelers’ who pay attention to in-depth experience and humanistic value, Ma Honeycomb continues to deepen the content of outbound travel, design various novel experience routes abroad, and launch activities to send them back to a new world. " Ni Jia said that the new gameplay community ecology based on different people and different circles will better meet the personalized travel needs.

At the same time, "new gameplay" has also become a favorable starting point for marketing. Liu Tingting, head of commercial marketing of Mawei, said that the core of Mawei’s marketing is to help destinations and brands find the right people, do the right content and then spread it to more right people. "The community and the strategy group upgraded this year are the first steps for Mawei to find accurate marketing people. The so-called’ right content’ is to explore and even create the destination experience under the drive of new gameplay, and thus create new theme products, trigger IP linkage, let users see, buy, feel, and then spread to more people. " According to reports, Ma Honeycomb has created a brand-new gameplay experience for many destinations at home and abroad in 2023, and promoted it through various channels and forms. "The new gameplay is like a key to open the door to new tourism marketing, which will rejuvenate traditional destinations, take mature destinations to a new level, and let brands find new scenes of tourism marketing. We are also looking forward to working with more destinations and brands to open up the infinite possibilities of’ new gameplay’." (Reporter Zhan Zhao)

Source: Guangming Net