"Standing at the intersection of the new free travel in golden decade, whoever can accurately understand the needs of users and provide personalized gameplay products will take the lead in the next era of tourism industry development." Chen Gang, founder and CEO of Ma Honeycomb, said at the "2023 Earth Discoverer Conference".

On December 8th, at the "Earth Discoverer Conference" hosted by Ma Honeycomb, the joint laboratory of free travel big data jointly established by china tourism academy and Ma Honeycomb released "Research Report 2023" (A Collection of Global Travel Plays), which provided a new reference example for the industry. It is reported that "Gameplay 2023" has strictly selected tens of thousands of gameplays from 130 countries around the world, and finally compiled two lists of "Top 100 New Gameplays for Domestic Tourism" and "Top 100 New Gameplays for Foreign Tourism" to recommend more unique travel experiences for travelers and guide industry partners to create more attractive tourism products.

Dai Bin, president of china tourism academy, said, "After three years of deep depression, tourism has entered a period of rapid recovery. It is expected that the recovery of the domestic tourism market will reach more than 90% in 2019 this year, which is very remarkable. Seeing the smile on the tourists’ faces is also my happiest thing. But what makes me happier is to see that the tourists like Ma Honeycomb still keep a young heart to explore and innovate after going through hardships. They deeply observe the needs of tourists and sum up a number of keywords such as personalization, theme, experience and quality. These detailed needs are the cornerstones of today’s tourism’ new gameplay’. "

(Left: Dai Bin, Dean of china tourism academy; Right: Chen Gang, founder and CEO of Ma Honeycomb)

2023 is a year of rapid recovery of tourism industry, and new tourism behavior preferences are gradually becoming clear. According to Chen Gang, in 2023, the proportion of users who searched for intentional destination gameplay exceeded 76%, and the popularity of customized tour search increased by 245% year-on-year. The popularity of high-quality demand continued to rise, and the booking of cost-effective products also increased significantly. This means that the Local travel experience has become the main factor affecting people’s consumption decisions.

"We can’t simply understand’ travel experience’ as eating better and having more fun. For young people today, any idea that can strengthen their self-expression is a plus item of travel experience, and we collectively call it’ new gameplay’". Chen Gang said, "We have specially refined the content of’ new gameplay’ based on the core contents such as Polaris Raiders and Raiders Group. Every destination has a raiders expert from Mawei to sort out a detailed new gameplay map and update it in real time according to the changes of the trend. At present, Ma Honeycomb has matched the corresponding services and products for the gameplay map through a brand-new supply chain, forming a one-stop travel service closed loop of "planting and pulling together" to help consumers realize the ultimate experience of what you see is what you get. "

The Ma Honeycomb community is also fully upgraded around the "new gameplay". In Ni Jia’s view, in the face of the brand-new personalized tourism demand, the best response formula is to provide different new gameplay exchange positions for different segments of the population. "For example, for the Z-generation’ new youth’ who is looking forward to socializing and advocating freedom, Ma Honeycomb not only launched a large number of new city weekends, but also provided opportunities to find travel partners; Facing the’ new middle-class families’ who prefer light and luxurious gameplay and pay attention to emotional value, they provide a series of new and subdivided gameplay including long-distance travel and parent-child travel; For’ senior travelers’ who pay attention to in-depth experience and humanistic value, Ma Honeycomb continues to deepen the content of outbound travel, design various novel experience routes abroad, and launch activities to send them back to a new world. " Ni Jia said that the new gameplay community ecology based on different people and different circles will better meet the personalized travel needs.

At the same time, "new gameplay" has also become a favorable starting point for marketing. Liu Tingting, head of commercial marketing of Mawei, said that the core of Mawei’s marketing is to help destinations and brands find the right people, do the right content and then spread it to more right people. "The community and the strategy group upgraded this year are the first steps for Mawei to find accurate marketing people. The so-called’ right content’ is to explore and even create the destination experience under the drive of new gameplay, and thus create new theme products, trigger IP linkage, let users see, buy, feel, and then spread to more people. " According to reports, Ma Honeycomb has created a brand-new gameplay experience for many destinations at home and abroad in 2023, and promoted it through various channels and forms. "The new gameplay is like a key to open the door to new tourism marketing, which will rejuvenate traditional destinations, take mature destinations to a new level, and let brands find new scenes of tourism marketing. We are also looking forward to working with more destinations and brands to open up the infinite possibilities of’ new gameplay’." (Reporter Zhan Zhao)

Source: Guangming Net

Source: People’s Daily

"Do you want to innovate in the lyrics and plot? Make the audience feel more interesting. " "A play is long, no play is short. Traditional operas have to adapt to the theater, and the plot is compact and simple. " This is a daily discussion among young actors in Zhejiang Wuju Art Research Institute. In this troupe, which accounts for nearly 90% of the post-80s, post-90s, and post-00s, the actors practice hard the Four Merits and Five Methods and improve the literary and martial arts, and are active in more than 500 performances every year, so that the audience can feel the "fashion" of the opera.

The new appearance of Wu Opera is the epitome of contemporary China youth’s active participation in cultural inheritance and development. It has become the cultural consciousness of contemporary China youth to explore the cultural roots and take the initiative to inherit and innovate, from the young archaeologists at Sanxingdui archaeological site, to the young restorers who "rejuvenate" ancient villages, and then to the young creative talents in the national wind and tide.

Young people can use new technologies and new means to skillfully combine Chinese excellent traditional culture with contemporary life and open up innovative space. Taking intangible cultural heritage as an example, in the front line of rural revitalization, young people use innovative ideas to stimulate intangible cultural heritage, which not only inherits intangible cultural heritage, but also promotes rural development. Yang Changqin, the representative of the 14th National People’s Congress and the inheritor of the post-90s generation of Chishui bamboo weaving, a provincial-level non-legacy in Guizhou Province, studied skills and innovatively introduced a series of handicrafts such as bamboo weaving porcelain, which directly led to the increase of income of 177 households and 570 people in the ethnic village of Datong Town, Chishui City, and the bamboo weaving industry led to the employment of nearly 30,000 people in surrounding towns and villages. On the Tik Tok platform, in 2022, nearly seven creators in the field of non-legacy became young people, with over 1,000 live broadcasts every day; Young talents from professional troupes such as Huangmei Opera and Huagu Opera have stepped onto the "Cloud Stage", covering more than 300 kinds of operas. Last year, the number of people watching live broadcasts exceeded 2.5 billion, with an average of 3,200. Thanks to the innovative enthusiasm and creativity of youth groups, Chinese culture, including intangible cultural heritage, continues to glow with the glory of the times.

Inheritance needs innovation, and innovation calls for youth. Generate’s creativity in the cultural inheritance and innovation of the youth group proves the enterprising spirit of the Chinese nation, respecting the past and not retro, and reflects the outstanding innovation of Chinese civilization. Growing up in contemporary China, the stage for young people to display their skills is extremely broad. It is expected that the vast number of young people will inject more youthful strength into the cultural inheritance and development with high spirits.

Hello, everyone, this is the surprise game, and I’m the little brother.

Not long ago, Sensor Tower, a well-known mobile application data analysis company, announced the global top mobile game revenue list in June 2023. Which games are on the list? What’s the mystery? I will give you an analysis today!

Note: The data does not include the third-party Android market in China and other regions.

Income list: The top 10 are the glory of the king, PUBGM, Against the Water, Royal Match, candy crush saga, Roblox, Collapse: Star Dome Railway, Gold Coin Master and MONOPOLY GO! "enchanted gardens"

The glory of the king took in $220 million (about RMB 1.6 billion) in the global App Store and Google Play this month, and there is no doubt that it will continue to win the global mobile game bestseller list.

On July 8th, the game launched Milady’s perfect holiday skin, which set the peak of income in that month. With the return of two limited skins, the introduction of new hero Doria, and the update of summer welfare, the game not only maintained the strong interest of players, but also further consolidated the champion position on the best-selling list.

Tencent’s PUBG Mobile (combined with Peace Elite) regained the second place from Collapse: Star Dome Railway with a revenue of 172 million US dollars.

On July 4th, with the introduction of new function carrier replacement, the game topped the best-selling list of iPhone mobile games in China for four consecutive days. On July 7, the game launched the activity of "Pure Dream Wedding Yarn" and set a revenue peak for that month. Continuing its success, on July 14th, the game cooperated with Sega to launch Sonik-themed skin, which further increased the revenue.

Netease’s "Going Against the Water" mobile game was launched on June 30, ranking third on the list with a revenue of $113 million. Thanks to the excellent art design and rich game content, from June 30th, the martial arts MMORPG mobile game "Going Against the Water" was ranked among the top 3 best sellers of iPhone mobile games in China during July, and the whole summer file almost became the home of this product!

Before opening the service, 45 million reservations were made, PCU exceeded 1 million in 10 minutes, and it topped the best-selling list twice, and 40 million players were recruited in a month. In addition, the game also topped the global mobile game revenue growth list in July. These data look terrible!

It is worth mentioning that in this month’s income list, Mihayou’s "Collapse: Star Dome Railway" is still barely on the list, and "The Original God" has disappeared directly. It seems that the 3.8 summer version of "The Original God" is "clear summer! Paradise? Great secret! " , because Youqu and Keli are replicas, their flowing water level is among the lowest among many versions since the original God beta.

However, the original God launched a new version of 4.0 Fontaine on August 16th, which may make the original God return to the income list?

Income growth list: The top ten are Against the Water, PUBGM, The Legend of Guild Wars in Dragon Ball, Crystal Nucleus, MONOPOLY GO, Call of Duty Mobile Games, Royal Match, Top Speed, Blue Archives and Soul of Professional Baseball A.

In July, the revenue growth performance of Crystal Nucleus by DNF, a porcelain-touching company, was also excellent. Since the public beta on July 14th, Crystal Nucleus has further occupied the bestseller list after the airborne free list.

According to the data of the three-party platform, it is estimated that the total platform flow of Crystal Nucleus has reached 400-500 million yuan within 12 days after the game was released, and it is estimated that the single-day flow will be 30 million yuan or even higher, making it the highest-paid game of domestic action RPG, taking off directly with ByteDance’s game business, and doubling the flow.

In addition, Netease’s "Peak Speed" also maintained a high income growth in July. With highly realistic racing, personalized customization and immersive experience, Peak Speed successfully entered the seventh place in the revenue growth list in the first month of its release, which is very rare as a racing game.

Thanks to the opening of the national service, the game "Blue Files", which has been on the shelves for many years, once again reached the revenue growth list. On the first day of the national service public beta, the flow of iOS reached 1.62 million.

In fact, the foreign service of "Blue Archives" has reached more than 240 million US dollars at the beginning of the year, and the annual income peaked at 2 billion. The original performance was very good, and the opening of the national service made "Blue Archives" make another big profit.

However, at present, "Blue Files" has fallen beyond the top 100 in the best-selling list of games in the AppStore. I wonder if the success of Japanese clothing can be copied? Can the fire continue in August?

A positive shock problemWhat games did you play in July?