Financial data released in July! Why is it lower than market expectations? Expert interpretation
According to the financial statistics released by the People’s Bank of China on August 11th, at the end of July, the balance of broad money (M_2) was 285.4 trillion yuan, up 10.7% year-on-year, and the growth rate was 0.6 and 1.3 percentage points lower than that at the end of last month and the same period of last year respectively. In the first seven months, RMB loans increased by 16.08 trillion yuan, an increase of 1.67 trillion yuan over the same period of last year. In July, RMB loans increased by 345.9 billion yuan, a year-on-year decrease of 349.8 billion yuan.
According to preliminary statistics, the scale of social financing in the first seven months totaled 22.08 trillion yuan, 206.9 billion yuan more than the same period of last year. In July, the scale of social financing increased by 528.2 billion yuan, 270.3 billion yuan less than the same period of last year.
Experts believe that on the whole, the financial data in July was lower than market expectations, mainly due to short-term fluctuations caused by overdraft effect and delayed release of financing demand, which does not mean that the process of wide credit has changed. At present, the macro-policy control is increasing, and the credit downturn will not last.
"The financial data in July was less than expected, mainly due to three reasons: First, the economy is in a weak repair period, the recovery situation is not stable, and the financing demand of the real economy is still weak; Second, the scale of social financing and RMB loans unexpectedly rebounded and grew rapidly in June, and the credit supply of financial institutions was rushed ahead of schedule, which overdrawn the credit demand in July to some extent; The third is seasonal factors, and July is usually a small month for credit. " Dong Ximiao, chief researcher of Zhaolian, said.
Wang Qing, chief macro analyst of Oriental Jincheng, said that the high credit impulse in June had an overdraft effect on the credit demand in July, which would significantly increase the monthly fluctuation of new loans. This phenomenon appeared many times in April, July and October, 2022. At the same time, although the expectation of steady growth continued to improve in July, the incremental policy was limited, and the economic recovery was still weak, especially in the real estate market, and the credit demand of enterprises and residents was not strong. In addition, the interest rate cut in June and the lowering of the quoted interest rate (LPR) in the loan market may have formed a strong downward expectation of interest rates in the market, causing some enterprises or residents to postpone financing needs in order to wait for lower financing costs.
By sector, in July, household loans decreased by 200.7 billion yuan, of which short-term loans decreased by 133.5 billion yuan and medium-and long-term loans decreased by 67.2 billion yuan; Loans from enterprises and institutions increased by 237.8 billion yuan, of which short-term loans decreased by 378.5 billion yuan, medium-and long-term loans increased by 271.2 billion yuan, and bill financing increased by 359.7 billion yuan; Loans from non-banking financial institutions increased by 217 billion yuan.
"We should attach great importance to the problems of weak confidence in the household sector and sluggish market demand, make efforts from the demand side as soon as possible, speed up the adjustment and optimization of housing purchase restriction and loan restriction policies, continue to strengthen the implementation of differentiated housing credit policies, and comprehensively reduce the down payment ratio and cancel ‘ Recognizing the house and the loan ’ Measures such as reducing the interest rate of stock loans. " Dong Ximiao said that the current adjustment of housing credit policy mainly focuses on supporting rigid housing demand, and more powerful measures should be taken to support improved housing demand. At the same time, accelerate the adoption of more comprehensive measures to stabilize and expand the large-scale consumption of automobiles and homes.
In July, Politburo meeting of the Chinese Communist Party focused on the three goals of "expanding domestic demand, boosting confidence and preventing risks", and proposed to strengthen macro-policy regulation, countercyclical adjustment and policy reserve, which clearly released the signal of supporting the real economy. Wen Bin, chief economist of China Minsheng Bank, believes that policy bottoming and economic accumulation will drive the subsequent stable credit expansion and credit structure optimization, and further enhance the momentum of steady economic recovery.
"A series of policy combinations introduced in July are highly targeted, which will effectively alleviate the operating pressure of private enterprises, accelerate the recovery of the real estate market, promote the development of small and medium-sized enterprises, stimulate residents’ consumption, expand consumption and investment, improve growth expectations, and accelerate the promotion of credit repair." Wang Yunjin, a senior researcher at Zhixin Investment Research Institute, also believes that the policy level is expected to continue to increase in the third quarter. The People’s Bank of China may comprehensively consider various tools of monetary policy and continue to support credit expansion by lowering the RRR, structurally lowering interest rates, and guiding banks to lower the interest rate of existing mortgages.
Dong Ximiao said that in the past three years, China has not implemented a strong stimulus policy, and there is a large room for monetary policy adjustment, and policy tools and policy reserves are relatively rich, so it is possible to increase implementation. At present, the weighted average deposit reserve ratio of financial institutions in China is about 7.6%, and there is still room for RRR reduction. At the same time, we should further deepen the reform of interest rate marketization, give play to the role of LPR formation mechanism reform, and guide the market interest rate to continue to decline. (Economic Daily reporter Yao Jin)
Dead ringer, the most comprehensive art test this year! Replica Wallace Huo Liu Shishi Qi appeared.
The preliminary test of Nortel 2017 has ended. How many dead ringer have you seen?
Special feature of 1905 film network The preliminary performance test of Beijing Film Academy in 2017 is drawing to a close, and the spectacular scene of Karry’s appearance shows people the influence of the stars. Compared with star candidates, many white candidates are often not so easily noticed by the media.
For example, Xiao Bian found a familiar face in the "dead ringer" atlas plan made by 1905 Film Network in 2013. At that time, we called her "Su Yan Bidai Syulan". Three years later, she changed from a young art candidate to the first post-90 s "film queen" in the history of Hong Kong Academy Awards, and everyone remembered her name — — Spring and summer.
I took the Nortel Art Test in spring and summer for 13 years.
This year, in addition to star candidates such as Karry, Milk Lin, Zhang Yijie, X-light and Haofei Li, 1905 Film Network also "captured" many familiar "dead ringer": Wallace Huo, Liu Shishi, Sun Honglei, Wu Xin, Zhu Fangyu, Liu Junlie … … Similarity varies from 50% to 90%. For these amateur candidates with artistic dreams, having similar faces and close temperament with popular stars may make their acting career start more smoothly. Whether they can become the next "film emperor" or "film queen", let us wait and see.
Karry Nortel Art Test attracted people to watch.
Karry:TFBOYS is the lead singer and once starred in Zhang Yimou. It is reported that the topic of Karry’s first recitation was lermontov’s Sail, and his performance was described by his classmates as "very explosive". Because the onlookers were too enthusiastic, Karry jumped out of the window on the day of the exam.
Milk Lin fights Nortel again.
Coco; Milk Lin:In 2008, the opening ceremony of the Beijing Olympic Games became famous at one fell swoop. Later, he appeared in the new version of A Dream of Red Mansions and Beauty’s Calculation. According to the requirements, Milk Lin has prepared the talent of poetry reading like other candidates, but she said that the specific articles need to be kept secret.
Zhang Yijie, who debuted as a child star, stole from Guan Xiaotong before the exam.
Yijie Zhang:Zhang Yijie, who made her debut as a child star, has participated in more than 20 film and television dramas, such as Xuanyuanjian, Yuanjian, Yuanjian, Yuanjian, Yuanjian, etc. Now she has signed a contract with Zhengyang Studio and has become a small fresh meat favored by Zhengyang. He revealed that the topic of his first recitation was Che Guevara, and before taking the exam, he also asked Guan Xiaotong, a fellow cast member, for advice on the exam experience.
X-light has a guest appearance this year.
X-light:X-light, born in 2000, participated in the talent show "Burn Boys". In 2016, he joined the "X Nine Boys Group" as a dancer and made a guest performance in the movie "Catch the Demon 2". In X-light’s view, popularity did not bring pressure. He felt that he was an ordinary examinee.
Nortel’s surprise starringHaofei Li
Haofei Li:She has starred in the TV series 49 Days Sacrifice and the movie Nezha, and won the Best Newcomer Actress Award at the 18th Shanghai International Film Festival. Haofei Li revealed in an interview that he had declined the invitation of some TV series, just to concentrate on preparing for the art test and the college entrance examination.
Next page: Art candidates bump into Wallace Huo, Chen Xiao, Liu Renna, Andrew and Ma Yuke.
Xiliang Mountain fired the "first shot of the battle of crossing the river" and 1,500 warriors died in the battlefield.
Sixty years ago, Xu Shishan was the second battalion commander of the 270th Regiment, 90th Division, 30th Army, 9th Corps of the Third Field Army. He followed his head Zhu Muping to send troops to Xiliang Mountain. The battle of Xiliang Mountain started the "first shot of the battle of crossing the river". In the battle, more than 1,500 soldiers died in the battlefield, including the 37-year-old head Zhu Muping …
"hide!" "Bang!" "Colonel! Colonel! You wake up … "
"Go-go-"On the morning of March 13th, in the home of 87-year-old general Xu Shishan, time and space seemed to go back to the Battle of Xiliang Mountain in Hexian County 60 years ago. At some point, the old general suddenly stood up from the sofa, with his hands in the shape of guns, shouting and running forward …
From guerrillas to field armies
In the five months before the battle of crossing the river, my identity has changed four times in a row, which has never happened before; However, in the process of this rapid transformation, we have realized the transformation from guerrillas to local armed forces until we become the regular army of 270 regiments in 90 divisions of 30 armies, and at the same time, we have achieved the tragic and brilliant resume of our regiment crossing the river.
In November 1948, just two months after I was transferred from the secretary of Qianji District Committee to the chief of staff of Shuyang Independent Regiment, I suddenly received an order from my superior, and my independent regiment was reorganized with Guanyun Independent Regiment to form the 4th Regiment of the 6th Army Division of Subei Military Region. After the adaptation, the original Shuyang Independent Regiment became the 4th Regiment and the 2nd Battalion, and I became the battalion commander of the 2nd Battalion.
At this time, I met my head Zhu Muping, a handsome man with a tall and loud voice. From Shuyang to Guanyun, I heard many magical stories about him. Some said he was an intellectual, some said he was a lonely hero, and some said he was both civil and military.
What kind of strange man is Zhu Muping?
Before I could perceive and understand it slowly, the Yuntai Mountain War in Lianyungang started, and the 4th Regiment was transferred from Guanyun, which was the first battle after the formation of the 4th Regiment. According to the deployment of the military division, the 2nd Battalion of 4th Regiment is responsible for the main attack of Yuntai Mountain War. Perhaps considering that I had never led troops to fight in a big battle before, Zhu Muping volunteered to take the 2nd Battalion personally and let me stay in the regimental headquarters.
But what I didn’t expect was that some soldiers in the second battalion suddenly became emotional when the war was about to start. I rushed to the front line, only after asking did I know that these Shuyang children would prefer me to lead the attack. They’ve been following me since the guerrilla period. The sudden situation made Zhu Muping a little embarrassed. After urgent consultations, Zhu Muping and I were finally allowed to command together, and the mood of the soldiers suddenly rose.
The attack began in Nancheng, and the peasant children of the second battalion, who were guerrillas, rushed forward with soil shovel and fried bobbin, screaming and screaming. The attack soon rushed to an open field in front of Yuntai Mountain, where there was no barrier to cover. The enemy troops stood in the fortifications on Yuntai Mountain and shot from above. The roaring bullets made the soldiers lift their heads, and the shells exploded in dense attack formations, and several people were overturned with one shell.
"This won’t do!" I was in a hurry and called the company commander and platoon leader to make a new deployment.
The adjusted formation is no longer as dense as it was at first, but changed into a three-thirds formation. The soldiers are divided into three groups, and the groups are separated, avoiding the shells falling from the air and making a quick detour down the mountain. The troops finally rushed to the foot of the mountain, which was the dead corner of enemy fire. According to the original plan, the soldiers will take a short rest here, gather the team and carry out the next wave of attacks.
But at this time, the explosion of "dong, dong" suddenly came from the top of the head, and the blown-up gravel and debris mixed with weeds slipped down the mountain, smashing the soldiers’ faces. This is the mountain gun of the military division that fired at the enemy on the mountain. The strength of the soldiers rushed up. "Go-"I don’t know which soldier took the lead and rushed to the mountain with a gun. "Tick-tock, tick-tock-"The bugle also sounded. "Kill-"The 2nd battalion shouted and rushed up the hill. Hundreds of screaming soldiers were crushed to the mountainside, and the enemy couldn’t carry it anymore and began to turn and run away. The 2nd Battalion rushed to the top of the mountain in one breath, and pursued the victory, crushing the defeated enemy into a ravine. Ten minutes later, an enemy soldier raised a white flag and they finally surrendered.
The officers and men of the 2nd Battalion have been hitting the seaside of Lianyungang. These soldiers in Shuyang have never seen the sea! They jumped and shouted on the beach, picked up stones and threw them into the sea. The people in Lianyungang sent gifts to the troops, and the soldiers saw fish as big as a small wooden boat for the first time in their lives. This fish has not been eaten by a company.
In this battle, the Sixth Army Division wiped out more than 3,000 enemies, and groups of prisoners were taken to Xuzhou. When the officers and men of the 2nd Battalion saw the captured hills of Type 38 rifles, they all threw away their ground-breaking guns and went up to grab them. Those prisoners are still unconvinced, and they look down on the way we rob guns, saying that they lost to these hillbillies.
After the victory of Yuntai Mountain, the 2nd Battalion returned to the station of Guanyun 4th Regiment. A month later, the 4th Regiment was renamed the Secret Service Corps. On February 3, 1949, the Independent Regiment of Suqian County was upgraded to a battalion to supplement the Special Service Regiment, making its organizational system complete. After the Spring Festival in 1949, the Secret Service Corps was reorganized and became the last organizational group of the 30th Army of the 3rd Field Army of the China People’s Liberation Army, namely the 90th Division, with three battalions under its jurisdiction. The original Guanyun Independent Regiment, Shuyang Independent Regiment and Suqian Independent Regiment became the first, second and third battalions respectively. Zhu Muping continued to be the head of the team, and my identity changed again, from the battalion commander of the second battalion to the instructor of the second battalion.
Move to Chaimi River in Shuyang to rest.
After being reorganized into a field army, my 270th regiment left Guanyun and moved to Pingdun on the bank of Chaimi River in Shuyang for rest. This rare short break gave me a better understanding of my head Zhu Muping.
On the second day after being reorganized into the 270 th Regiment, the troops left Guanyun County and moved to the flat pier on the bank of Chaimi River in Shuyang for rest, and were formally organized into the main regiment of the 30 th Army. Due to the insufficient strength of the 270 th regiment, the superior has transferred some personnel from the East China Sea, Xinyi and other local armed forces to supplement. At the same time, formally determine the task of crossing the river south to liberate all China. The slogan "Go across the Yangtze River and capture Chiang Kai-shek alive" often resounds through the troops and floats to the fields with the wind.
Only then did I understand the meaning behind the four changes in five months. It turned out that the superior leaders had planned to prevent our guerrillas from becoming field troops one step at a time, so they were divided into multiple steps.
After becoming a field army, Zhu Muping, the head of the team, became more and more busy, often going out for meetings and organizing soldiers’ training. Although we are in the same group, Zhu Muping and I don’t meet much and know each other very little. In the Yuntai Mountain War, he left me the impression that he was courageous, brave and not afraid of sacrifice. At that time, some soldiers secretly gave him a nickname "rash fellow" behind his back. During the rest of the army, with the increase of contact opportunities with each other, I learned a lot about my colonel’s experience and filled me with high respect for him.
Zhu Muping took part in the revolution as early as 1932, when he was only 20 years old and was still a young student in Xiangshuikou Middle School. Because an underground party member was arrested and gave up the list, Zhu Muping had to avoid Shanghai. In Shanghai, he served as the secretary of the street league branch, promoting revolution among unemployed workers in the name of doing small business. In mid-January 1934, Zhu Muping was arrested. But the enemy didn’t know his true identity, and after several tortures, he got nothing, so he had to be sentenced to one year and three months as a suspect. After he was released from prison, Zhu Muping’s brother-in-law took him back to his hometown in Lianshui.
Zhu Muping’s military struggle career began in Lianshui. "We don’t have the feudal power of landlords. They have guns. We can’t do without guns. If there are bad guys, we must use guns." Zhu Muping began to unite the youth of the village, and concentrated the local steel guns to prevent bandits, forming the first local armed forces. In 1936, he also took advantage of the opportunity of the Kuomintang to recruit instructors to train able-bodied men, and went to Bailugou as an instructor for several months to study military affairs. In 1939, Lianshui was occupied by the Japanese army, and Zhu Muping formally set up a team and set up a guerrilla group, which later became one of the three old foundations of the 270 th Regiment.
In War of Resistance against Japan, he served as the district head and battalion chief of Lianshui Ma Duo, in charge of military affairs. Zhu Muping often moves at night, and comes and goes at night with only one or two guards. He is often used to wearing a dark gray robe, tying his waist with a belt, putting a gun in his clothes and leaving. When encountering enemies, spies and secret agents, Zhu Muping showed no mercy and was shot on the spot.
At that time, what the people in Lianshui hated most was Shao Xiaoxi, the captain of the pseudo-self-defense. Zhu Muping and others decided to make an example of this traitor. In the late spring of 1939, Shao Xiaoxi appeared on the streets of Lianshui, watching while walking, and grabbing at the things on the street stalls. When he left the sentry at the gate of the city for more than 70 meters, Zhu Muping quietly appeared behind him, and two shots were fired, and Shao Xiaoxi was killed on the spot.
Although he has done underground work, led guerrillas to fight some battles and went deep into the den to exterminate traitors, Zhu Muping still feels that he has never fought a big battle. Whenever there was a big or small battle, he volunteered to his superiors and led the team to battle. On the battlefield, he never took the command in the town, but took the lead and charged in the bullets.
Before the end of the rest of the troops, Zhu Muping took time to go to Huaiyin to visit some old comrades-in-arms in the military division. When saying goodbye to every comrade-in-arms, he left a word of "Goodbye in Jiangnan" to his comrades-in-arms with a cheerful expression. No one expected that this turned out to be a farewell speech with his comrades-in-arms.
From the field to the supermarket, many measures are taken to ensure adequate supply of living materials and stable prices.
2 am! The Beijing media made a controversial report: China football became a joke, and fans swore.
At 2am, China football once again became the focus of controversy, and this time it was even pushed to the forefront. It originated from a report in Beijing Youth Daily that Song Kai, president of the China Football Association, had a clear understanding of the problems faced by women’s football after watching the women’s football match between China and South Korea. However, this report not only did not calm the fans’ arguments, but also triggered more controversy and discussion.
What is the reason for it It turned out that some fans questioned that Song Kai had a comprehensive understanding of the team’s problems through one game. This doubt is not groundless, because there are many factors that affect the outcome of a football match, including the player’s state, tactical arrangement, game mentality and so on. It seems a little hasty to jump to conclusions just through one game.
Of course, the reaction of the fans is even more enthusiastic. Some fans are skeptical about what Song Kai has done, thinking that he may not have a deep understanding of the real situation of women’s football. Other fans want to see more professional solutions, not just superficial observation. Some fans hit the nail on the head and pointed out that understanding the problem does not mean that we can solve the problem. What we need is real change and progress.
In fact, the development of football in China has always attracted much attention. However, as the fans say, the key to the problem is how to solve these problems. What we need is to dig deep into the root of the problem, find the crux, and then prescribe the right medicine. This requires professional ability, dedicated attitude and long-term patience.
In this regard, fans and friends: What do you think of Song Kai’s statement after watching the game? Do you think he can lead China football out of the predicament? Welcome to leave a message in the comment area to share your views!
At the same time, we expect you to continue to pay attention to our reports, and let us witness the rise of football in China!
China’s Common Sense of History: The Beginning of Modern China History
The modern history of China began in 1840. Before that, China society was a feudal society. After that, great changes have taken place in China society, which gradually became a semi-colonial and semi-feudal society.
In 1840, Britain launched the Opium War of aggression against China. After this war, capital-imperialism launched many wars of aggression against China one after another, such as the Anglo-French Allied War in 1957, the Sino-French War in 1884, the Sino-Japanese War in 1894, and Britain, the United States, Germany, France, Russia, Japan, Italy and Austria Eight-Nation Alliance in 1900. After defeating China by war, these invaders forced China to sign many unequal treaties, occupied many territories in China, and gained many economic, political and military privileges. They arbitrarily stationed troops in China, set up factories and banks, controlled customs, foreign trade and trade ports in China, preached, ran newspapers, set up schools and carried out other cultural invasions at will, and so on.
In order to suppress the resistance of the people in China, the invaders also colluded with the reactionary feudal rulers in China, making the feudal landlord class in China the mainstay of their rule in China. In this way, China has gradually changed from an independent country to a semi-colonial country. A modern history of China, that is, the bloody history of imperialism invading China and enslaving the people of China.
In the feudal society of China, the self-sufficient economy combining small-scale agriculture with handicraft industry occupied the main position. At that time, farmers not only produced the agricultural products they needed, but also produced most of the industrial products they needed. The commodity economy was underdeveloped. After the Opium War, the feudal economy was destroyed under the impact of foreign capitalism, farmers and craftsmen went bankrupt in large numbers, and the commodity economy developed. While the feudal economy was destroyed, a new economic relationship emerged, that is, capitalist economic relationship.
With the emergence and initial development of capitalist economy, in addition to the original landlord class and peasant class, two new classes have emerged in China society: the bourgeoisie and the proletariat. China society is not a complete feudal society, but a semi-feudal society. However, the purpose of imperialist aggression against China is to turn China into a colony, not to turn China into a capitalist country. They colluded with the feudal forces to oppress and hinder the development of capitalism in China. Therefore, in China society at this time, the feudal exploitation of peasants by the landlord class was still preserved, and the feudal relations of production still occupied a significant advantage. Under the double oppression of imperialism and feudalism, China’s economy and politics have never developed and progressed, and the people of China, especially the peasants, are getting poorer day by day. They live a cold and hungry life and have no political rights.
In this way, after the Opium War, China changed from an independent feudal country to a semi-colonial and semi-feudal country ruled by China feudal forces, and embarked on the road of colonization day by day.
From the time the foreign invaders launched an armed attack on China, the heroic and unyielding people of China also started their struggle against foreign invaders and feudal forces. The Opium War, the Taiping Heavenly Kingdom Movement, the Sino-French War, the Sino-Japanese War, the Reform Movement of 1898, the Boxer Rebellion and the Revolution of 1911 were all glorious struggles against foreign aggression in China’s modern history, which showed the great heroic struggle spirit of the China people against imperialism and feudalism. Therefore, the modern history of China is also a glorious history of China people’s indomitable resistance to imperialist aggression and feudal rule. (Rufeng)
New Trends and Influences in Fashion: Sustainability, Street Culture and Digital Transformation
Fashion, as a dynamic theme, plays an extremely key role in contemporary society, and its influence has gone beyond the simple clothing and appearance, extending to many levels of culture, society and psychology. With the passage of time, we can clearly see that some exciting trends are shaping this field.
First of all, with the increasingly prominent environmental problems, people began to pay more attention to the impact of the clothing industry on the natural environment. Traditional fashion production and consumption patterns lead to resource waste and environmental damage. This situation has aroused people’s concern about sustainability, and many fashion brands and designers have begun to reflect on their production methods and materials used.
Sustainable fashion emphasizes the consideration of environmental, social and economic influences in the process of design, production and consumption. This trend is not only reflected in the choice of materials, but also includes the choice of energy use, transportation mode and packaging materials in the production process. More and more brands began to adopt environmentally friendly materials, advocating the concept of circular economy and zero waste production. The practice of sustainable fashion includes careful selection and use of materials, such as organic cotton, recycled fiber and degradable materials, to reduce the impact on the environment. In addition, energy consumption in the production process is also paid attention to, and some brands adopt clean energy and energy-saving technologies. Transportation is also a key link, and using more environmentally friendly transportation methods can reduce carbon emissions.
Consumers’ consciousness gradually turned to sustainability, and they began to choose to support environmental protection brands and buy more durable and high-quality clothing. This consumption change not only supports the development of sustainable fashion economically, but also promotes the spread of more environmentally friendly fashion concepts in society.
Secondly, street culture is a symbol of young people at first, but with the development of the times, it has crossed different ages and become an important part of fashion. This cultural integration has brought more diverse fashion styles and broken the boundaries of traditional aesthetics. Street elements such as sportswear, graffiti elements and loose tailoring are gradually emerging in fashion design. The introduction of these elements makes fashion more creative and energetic, and at the same time reflects a unique aesthetic.
The influence of street culture makes people pay more attention to individuality and self-expression. People no longer pursue a single fashion standard, but show their unique personality and attitude through clothing. This diverse attitude gives fashion greater freedom.
Street culture pays attention to freedom, innovation and non-traditional aesthetics, which affects people’s attitudes and views on fashion. Fashion is no longer an unattainable symbol, but a lifestyle that is closely related to everyone.
Third, in the digital age, the fashion industry has also ushered in tremendous changes. Social media has become a new platform for fashion information dissemination, and people can easily obtain the latest fashion trends, trends and brand information. Fashion bloggers and celebrities share their fashion collocations and opinions on social media, introducing fashion into people’s daily lives. They have become fashion opinion leaders, influencing people’s purchasing decisions and aesthetic concepts. This phenomenon enhances the visibility and influence of the fashion industry.
The digital age has brought convenience to online shopping, and consumers can choose their favorite clothes anytime and anywhere. This change enables consumers to meet their personal needs more flexibly, and also promotes the growth of the fashion industry.
Social media platforms create more opportunities for interaction between consumers and brands. Consumers can communicate directly with brands, provide feedback and suggestions, and brands can understand consumers’ needs more accurately, thus providing products closer to the market.
To sum up, as a dynamic field, fashion is not only the surface of clothing, but also the comprehensive embodiment of environmental protection, personality and culture. The sustainable revolution, the rise of street culture and digital transformation have jointly shaped the diversity and vitality of fashion field. These trends are not only reflected in fashion design, but also profoundly affect all aspects of individuals and society.
People convey their values, hobbies and personal styles through clothing, thus establishing their own unique personal image. The culture and values represented by fashion are also imperceptibly influencing people’s attitudes and behaviors. Some fashion brands influence people’s attitudes towards society and life by advocating values such as environmental protection, diversity, inclusiveness and innovation.
As designers, we should always pay attention to the evolution and trend of fashion field, realize the importance of sustainability, and integrate the concept of environmental protection into the design process. Choosing environmentally friendly materials, adopting recyclable production mode and paying attention to the life cycle of products are all our goals in design. At the same time, we should pay close attention to the development of street culture, draw creative inspiration from it, and skillfully integrate street elements into the design to meet diversified consumer needs. With the advent of the digital age, we should keep up with the pace of science and technology. Mastering digital tools and technologies can better promote their own design works, interact with consumers, and integrate into social media platforms to establish close ties with fashion opinion leaders and consumers. This will help to improve brand awareness and visibility. By paying attention to sustainability, drawing lessons from street culture, using digital tools and transmitting positive values, we can make positive contributions to the development of fashion and lead fashion to a better future.
Author: Chen Chao
Don’t randomly choose the basic models, look at the ideas of these fashion bloggers and wear fashion charm with classic models.
As the saying goes, women who can dress are more attractive. Look at those who are really temperament. In fact, their face value may not be so outstanding, but because they can dress and their clothes are online, they always leave a good impression on people. So, as ordinary people, how should we match them in our daily lives? You can take a look at the ideas of the following fashion hipsters. They also wear fashion charm with classic models, which looks particularly amazing and is worth learning.
1, tailoring design
There are many factors to pay attention to when dressing. The first thing is to look at the tailoring and design of a dress, compared with that fancy dress. Most people are more suitable to wear this basic model in their daily life, just like a simple shirt, which is low-key and durable, and it is also very temperament when worn on the body. The cutting design is simple and does not incorporate too many complicated designs, so it is very convenient to control.
2, materials and fabrics
Another thing to look at is the fabric. A person can dress and of course choose clothes. They will choose high-quality clothes for themselves, so that they will look more beautiful when they are matched. For example, many girls usually choose these satin and velvet clothes, which are relatively advanced and still have a lot of temperament when they wear them.
3, low-key and advanced color matching
Another point is the color matching of clothes, which is ignored by many people. In fact, there are many girls who usually ignore the color of clothes when they buy clothes. They always think that as long as the style they wear is personalized enough, but if the color doesn’t suit you, it’s no use matching it yourself. We have to choose advanced colors, such as white and khaki, which are more elegant.
Especially white, a classic color, is really a color that most people will choose first. White is very eye-catching and versatile. It can be combined with all kinds of colors you like, and it will feel beautiful when you wear it on your body. Like these combinations of white and khaki, they are very elegant, simple and fashionable, and can modify your skin color.
You don’t need to buy too much clothes in autumn. After all, quality is more important than quantity. You can choose this simple knitted cardigan, which is very gentle to wear on your body. A simple knitted cardigan with a T-shirt can reflect the layering, and this collocation method is also very gentle, and you can also match it directly in daily wear.
You can also choose to wear a suit, which is very fashionable and capable. Like the following goddesses, they are concave in black, gray and white suits. It really saves a lot of time by using the matching of suits, which looks very attractive. This matching of suits adjusts the proportion of individuals’ bodies and looks intellectual and generous.
Simple sweaters also have different interpretations. Sisters can try to choose these colorful sweaters for themselves when choosing, which will make them more energetic, such as fluorescent green or rose red sweaters, which are particularly beautiful and fashionable.
Shirts with wide-leg pants are already a classic look. Sisters who are not good at matching can also match them directly. These simple short shirts with high-waisted wide-leg pants look neat and free, and they are very energetic. At the same time, they can also adjust their bodies with the help of short tops and long bottoms.
These fashionable windbreaker coats look cool and sassy when worn on the body. A medium-long windbreaker is domineering on the body, and the waist-closing design helps us to modify our figure, which can also avoid wearing dullness, and the overall look is quite easy to increase. If you’re worried that it’s not fashionable enough, just combine these boots to match it, so it’s really exciting to wear.
The charm of basic models is greater than expected. The girls above choose various basic models for themselves, which are low-key and generous and full of charm. Combining with some personalized matching skills, you can reflect your charm and add good temperament.
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Promoting Cultural Cohesion and Safeguarding National Cultural Trade Security
In recent years, with the in-depth implementation of the national cultural digitalization strategy, digital technology has promoted the increasing number of cultural market players in China, and the scale of culture and related industries has also been expanding. China International Cultural Trade Development Report (2023) pointed out that in 2022, the total import and export volume of foreign cultural products in China was 180.27 billion US dollars, the export trade volume was about 163.68 billion US dollars, and the import trade volume was about 16.59 billion US dollars. Among them, the proportion of China in the import and export trade of cultural and creative products in the global market is generally on the rise, and the total export value is close to 40%. China’s international cultural trade has entered a new round of rapid development stage, which has become a new focus to stimulate the growth of China’s international trade.
In the global market, there will be an expansionist tendency in the process of cultural trade, such as unbalanced output and input, uneven cultural trade and so on, which will impact the cultural traditions, values and lifestyles of the trading countries. At present, maintaining national cultural trade security and promoting the high-quality development of cultural industries have become an important issue facing China.
The security of cultural trade is characterized by two-way. The exporting country of cultural trade penetrates the ideology, values and lifestyle of the target country through cultural products and services. Correspondingly, the importing country protects and develops its national culture, adjusts its cultural development strategy, gives play to its comparative advantages, and expands its cultural trade output, so as to resist the influence of foreign culture on its own country. Therefore, the national cultural trade security is influenced by two factors: the cohesion of domestic mainstream culture and the international competitiveness of cultural industries.
On the one hand, the safety factor of a country’s cultural trade is closely related to the cohesion of domestic mainstream culture. Different from the tool attribute of industrial FMCG, which aims to meet the basic needs of human beings, cultural products have emotional attributes, and their consumption experience depends on specific values and aesthetic resonance. The stronger the cohesion of domestic mainstream culture, the more cultural enterprises attach importance to the inheritance and innovation of their own culture, and cultural products and services can more accurately meet the cultural consumption needs of their own people. Local original cultural products dominate the domestic market, which can effectively hedge the impact of cultural products and services from other countries on their own people’s values, thinking habits and lifestyles. On the other hand, when our people are more chasing foreign cultural products and services, and the country’s international cultural trade shows a deficit, the domestic market will be squeezed by a large number of foreign cultural products, the country’s original cultural traditions and value orientation will be seriously impacted, and the security pressure faced by the national cultural industry will increase. On the other hand, the national cultural trade security is also positively related to the international competitiveness of the country’s cultural products and services. The greater the share of a country’s cultural products and services in the international market, the higher the consumer recognition, the higher the country’s trade discourse power and rulemaking power in the international market, and the more capable it is to safeguard its own cultural trade interests from infringement and ensure the normal operation of the foreign cultural trade system from destruction and threat.
In today’s world, cultural thoughts are stirring each other and different values are playing games with each other. Vigorously developing cultural trade can not only gain economic benefits, but also prevent the erosion and impact of foreign cultures and values on domestic culture, and spread domestic cultural values and thinking habits abroad, thus affecting a country’s international status and international influence. The Chinese nation has a rich cultural heritage and rich cultural resources. It is the only way to safeguard the national cultural trade security and promote the "going out" of culture by giving full play to the innate advantages of China’s cultural resources, deeply tapping the huge potential of the domestic cultural market, strengthening the industrial characteristics of "content is king" and constantly exploring overseas markets. (Cheng Bing is an assistant researcher at the Cultural Development Strategy Research Center of China Academy of Art)
Source: Guangming Net