1905 movie network feature After the series "Sauvignon Blanc" went LIVE, it broke the platform’s highest record for in-app popularity in 2023 at the fastest speed.Perhaps, at a time when platform records are constantly being broken, there is no rush to go LIVE’s first week of feedback to prove whether a drama is really "explosive".

Just from the current market feedback, the performance of "Sauvignon Blanc" is from the content of the series, the characters themselves to the actors, multi-dimensional top the chart on the hot search list. To a large extent, the original author Tonghua personally took off the screenplay, visible "mother" in battle, providing the original blessing protection for the work.

After entering the film and television industry, how can the characters and plot be more prominent while ensuring the authenticity of the story?

In an interview with 1905 Film Network, the director-in-chief, Qin Zhen, said frankly, "Before we started filming, the producers and I agreed that we would make a new costume that was more realistic. Although the story had a mythological flavor, it would become a more practical story."

In addition, Qin Zhen has only one criterion for actors, "suitable". She told us that "almost every actor submitted a biography of their understanding of the character." When she read the "homework" submitted by everyone, "everyone gave me different surprises."

When the creation began, the story of "Sauvignon Blanc" began in another way.

01. Creation guarantees implementation

Before touching the script, Qin Zhen finished reading three original novels. "They have been working on the script for many years before, and the content is very complete." The script still follows the framework of the novel, "but we will explain the history of the story in the first episode."

It is precisely the historical setting of the first episode that lays a solid emotional foundation for the story of Sauvignon Blanc.

It put aside the appeal of the stars and presented the whole story with small actors, allowing the audience to better cut into the characters and provide a foundation for empathy. In the past, there were occasional forms of creation in the drama market. For the producers, weakening the appeal of the stars was a challenge, but for the sake of the integrity of the story, it was a valuable creation.

After all, for the development of the story, the emotional development between many characters requires more convincing promotion and emotional logic, at least in terms of the content currently broadcast in "Sauvignon Blanc", this task has been completed.

Entering the filming preparation period, Qin Zhen and the team were faced with the biggest problem, "How do we take the famous scene and make it taste like it should be in a novel."

To this end, the team specially made various preparations from all aspects, from the art scene, to the actor’s clothing, and even the actor’s mood. "We will have some design and consideration in advance." Most of the famous scenes in the novel are descriptions of words, combined with the reader’s imagination, to present the artistic conception of each person’s private picture.

It’s just that when the film and television are materialized, especially the pictures of the artistic conception, "I will also communicate with the photographer in advance and let him prepare in advance. On the lighting set, I will combine it with the advancement and make some different changes."

Not only that, Qin Zhen and the producers jointly agreed to build a clear water town for Sauvignon Blanc.Although the story of "Sauvignon Blanc" spans the three realms of humans, gods and demons, for Qin Zhen, "it is still necessary to implement everything as much as possible."

"We visited a lot of venues in Hengdian, and none of them was the clear water town in my heart." There are more than ten episodes of "Sauvignon Blanc" that take place in clear water town, and it is a place that Xiaoyao (played) still misses after becoming Wang Ji. "It is a very natural, simple, and smoky place."

In order to visualize this, Qin Zhen and the team vividly presented Shimizu Town according to the setting of the script. The geographical arrangement of each scene is as much as possible to ensure that the audience can feel the body when watching, and at the same time, it can also meet all the shooting needs.

02. The heroine is the key to the drama

"Sauvignon Blanc" is a drama that focuses on the growth of the heroine. It is conceivable that the choice of the hostess is the key.

In her collaboration with Yang Zi, Qin Zhen found that "she is a talented actress and loves acting very much." Facts proved the director’s understanding, "From the beginning of contact, Yang Zi took the script very seriously, and used her as a super-strong actor to grasp every scene."

Yang Zi plays two roles, one is Xiaoyao, the real body, and the other is Wen Xiaoliu. The natures of the two characters are completely different, and the entire setting requires the actors to constantly adjust the state of the matching characters.

"Wen Xiaoliu’s character is a man, not a man pretending to be a woman." Fortunately, in order to find the right fit, Yang Zi and the director "adjusted a scene, and let her act the first time. After communicating, the second time will be very natural."

Not only that, the director also made a lot of aids for Yang Zi in terms of makeup, from the style, it made her look more playful, using loose clothes such as radish pants to cover up the curvaceous beauty of women. Yang Zi even took the initiative to make her makeup darker and move closer to the makeup of other male characters around her.

It was only after 14 episodes that Xiao Liu regained her true body and returned to Xiaoyao’s state that Yang Zi did not directly show the side of a female character, but slowly changed from never adapting to being completely feminine in terms of movement and character.

In the early communication, Yang Zi made a lot of his own interpretation of this role, and these interpretations happened to point to the director’s thoughts. In Qin Zhen’s opinion, whether it is the optimistic and lively Xiao Liu, who is not stingy, or the more mission-minded Hao Ling Wang Ji Xiaoyao, "Their base color is pity."

After reading the novel Sauvignon Blanc, she felt that the series was difficult to shoot. This was also the temperament of Sauvignon Blanc. It was just that the temperament was difficult to grasp, but it was still good.

03. The allure of male characters

In "Sauvignon Blanc", the three male characters and the female protagonist have a more or less sense of fetters. Although the novel finally gives the final official match, in the hearts of book fans, each pair of CP is worth pursuing.

"Our characters are all very extreme, everyone is not perfect and has their own shackles. But I think everyone is very real, so how to shoot, to make the audience believe that they are real and understand their feelings and positions, is more important to us." Therefore, the casting of the team has become more difficult.

In the novel, once said to Xiaoyao, "Every time you get married, I don’t allow you to say’congratulations’, let alone send congratulatory gifts." This sentence also became the most moving words of Qin Zhen, "In fact is very tolerant, and in the end you can’t love it."

Although in the previous story, the storyline of Yu Xuan was not clear, and the character’s behavior was not pleasant, as the story under the foreshadowing slowly opened up, "everyone will like the character Yu Xuan." In Qin Zhen’s opinion, Zhang Wanyi is a very charismatic actor, "He has his own way of expression, and in him, I think there is a similar temperament to Yu Xuan."

On the contrary, as an official match, the emotions between Tu Shanjing (played) and Xiaoyao are more detailed. "Xiaoyao and his emotions are not smooth sailing." When Qin Zhen describes the drama of the two, she uses many metaphors to show the changes between the two, especially from the long time when the two met for healing, to the early stage when Tu Shanjing realized that the other party’s daughter, "They have slowly undergone subtle changes in their hearts."

When casting for Tu Shanjing, after Qin Zhen met Deng Wei, "I think he has more of Tu Shanjing’s temperament than other boys. Deng Wei himself is a very simple and sincere person."

After the novel was published, Xiangliu (played) had many fans, and even Qin Zhen sighed, "Xiangliu is a ceiling set by people, and it is difficult to present it." Moreover, the description of Xiangliu in the novel is more of a temperament, and there are few more practical descriptions, which also leads to every fan’s own Xiangliu in their hearts.

Not only that, Xiangliu also has a doppelganger role, Windproof Bee, two roles, one cold and one hot, which is a challenge for actors.

In the end, the team chose Tan Jianji to play the role, "He is very different from the character, but he has a strong sense of belief in acting." Qin Zhen and Tan Jian****** a deep chat about this character, and she found that the actor in front of her already had a deep understanding of the role.

"He hopes that this coldness won’t turn into facial paralysis. He tries to use his own way to interpret the coldness of Xiangliu and the heat of Windproof Bee." Because Xiangliu is a cold-faced and cold-hearted person, Windproof Bee is a doppelganger, which is the setting of a playboy. It looks very lively on the surface, but it is still cold at the bottom of his heart.

04. I hope the audience can truly empathize

Anyway, just from the popularity of the broadcast platform, or the number of hot searches on the top chart, or the number of likes on the short video platform, "Sauvignon Blanc" has good results and feedback, but looking at the summer file, it has its own unique style.

Qin Zhen admits that each play has its own characteristics, and the reason why she wants to make "Sauvignon Blanc" a realistic new ancient costume is largely, "Whether I read the script or read the novel, it makes me feel that every character is very down-to-earth and down-to-earth, and always has a kind of eloquent temperament."

After all, "Sauvignon Blanc" involved a lot of magic settings. "It needs to burn, it needs to be younger, but it also needs to pursue reality, so our action scenes all pay attention to the combination of reality and reality."

Even in order to make the underwater scenes as realistic as possible in the later part of the episode, Qin Zhen and the photography team kept experimenting before starting the show to simulate the buoyancy of people on the seabed, as well as the light and shadow effects. "We took a trial shot, and then used the post-synthesis to see the effect. After finding the exact mode, we began to invest in all-round shooting."

Returning to the story itself, "I think each character in’Sauvignon Blanc ‘depicts a different life in reality." Whether it is family, friendship, or abusive and sweet love, the audience can find empathy in it.

　　

　　Guo Fucheng debuts in the fog

　　

　　Guo Fucheng Shanghai is a high-priced endorsement

　　

　　Guo Fucheng with beautiful woman

　　

　　Guo Fucheng with beautiful woman

　　On April 15, Guo Fucheng served as a brand perception ambassador in Shanghai, and the city that appeared in the black west to silver trousers not only showed the POSE in the advertisement, but also took photos with beautiful women wearing hot clothes.

　　The advertising production team is strong, with director Guan Jinpeng, stylist Zhang Shuping, photographer Guan Benliang, and music producer Jin Peida. It is also rare to use the film team to shoot advertisements, which shows the generosity of the merchants. For the 130 million endorsement fee, Guo Fucheng did not deny, "Advertisers treat me well and use a master-level team to shoot and produce, especially the director Guan Jinpeng, who not only does his best, but also demonstrates many dance moves himself." Guo Fucheng also expressed his confidence to perform well in the song and dance film "The Temptation of the King" soon.

　　Guo Fucheng also denied the rumors that he and Xiong Dailin would get married at the scene, and said that he did not want to get married for a second, "At present, my career is my best wife, and every year my work is my child. I have been a father in the movie" Father and Son "before, that is enough, because being responsible for the child will make people feel a lot of pressure."

Editor in charge: Wang Xu

　　　　 Movie Network News (Photo/Cannes Film Festival News Team) On the morning of May 17, French local time, the red carpet queen Fan Bingbing wore a lavender backless low-cut gauze dress to show her big-name style, promoting the "Chinese Film Night" held that night. She herself said that she was very honored to have such an opportunity to promote Chinese and Chinese films to everyone through the Chinese film channel. In addition, Bingbing, who made a stunning debut two days ago, thought Brad Pitt was "very sexy" and also talked about the topic of "double ice competition", saying that Li Bingbing’s performance was great.

Praise "Chinese Movie Night"

　　　 Fan Bingbing, who was in Cannes for the second time, said he was still excited despite attending many events: "In a country full of blond foreigners, it is a great honor to participate in such a grand film festival as a Chinese filmmaker. And the participation of Chinese filmmakers is much more than last year, and our strength is also growing."

　　　 When it comes to Chinese movie night, Fan Bingbing said: "This kind of exchange in the international market can tell more filmmakers in the world. In fact, China is a country with a special story. The love of Chinese people for movies is actually beyond people’s imagination. I think it is a very good opportunity to promote China and promote Chinese movies to everyone through’China Film Night ‘."

Talking about "Double Ice Douyin": Li Bingbing performed very well

　　　 "Shuangbing Competing for Beauty", the most difficult but most wanted to see scene was staged on the red carpet of "Snowflake Secret Fan". The same Chinese actress, the endorsement of the same brand, and the name difference is only one word. The comparison between the two extends from domestic to overseas. BingFan Bing politely expressed that we should not be "compared": "We are all Chinese girls, and we are very proud to represent China on foreign stages. I also watched Li Bingbing’s red carpet performance. She is very good."

　　　 Fan Bingbing, who resounded through Cannes in 2010 with a "dragon robe", has a much softer look this year. The tulle dress is full of beauty and beauty. She does not particularly like any style, saying that "as long as you can wear it out, I am very satisfied." I hope to bring you an image of a beautiful Chinese girl.

He is a Brad Pitt fan: he is very sexy

　　　 She has worked with China and South Korea, worked with China and France, and has also attracted the attention of many foreign journalists. When asked if she wants to develop into Hollywood, she said that she has no clear direction, as long as there are good directors and actors. However, she revealed that she is a fan of Pitt, not only appearing in the Cannes premiere of Brad Pitt’s film "Tree of Life", but also thinks he is very sexy: "He is a very good movie actor, and it is very happy to see him on the red carpet with Angelina Jolie."

Next page More wonderful pictures

In the shining stars of the fashion industry, Di Lizheba once again pushed a seemingly simple but not simple pearl V-neck tube top skirt to the forefront of the trend with her extraordinary taste and charm. This is not only a display of a dress, but also an ode to the confident style of modern women. Let’s explore the story behind this dress and the fashion change it inspired.

Di Lizheba, a name already synonymous with fashion symbols, always causes a sensation with every public appearance. From a young film and television newcomer to today’s trendsetter, Reba’s fashion journey is like a living textbook, documenting her indissoluble bond with the fashion industry. And this time, her choice of a pearl V-neck tube top skirt is undoubtedly another important coordinate on her fashion map.

Design details often determine whether a fashion item can stand out. This dress cleverly blends retro and modern, with a V-neck design adorned with pearls, which retains both classical elegance and modern sensuality and independence. The high-quality textured fabric flows with delicate luster under the light, and the use of color is just right, revealing luxury in a low-key manner. It is these carefully considered details that make this dress unique among many designs, becoming a fashion code for the free shuttle between the red carpet and the everyday.

So how do you manage such a glamorous piece? Take Reba’s collocation philosophy: simplicity is king. A pair of matching heels, a few pieces of delicate silver jewelry, and a touch of elegant makeup are enough to bring out the full style of the dress. Remember, true fashion is about balance, not over-decorating, and making the dress itself the focal point.

The reaction caused by Reba wearing this dress goes far beyond the scope of a single event. It not only affects the dressing style of young women, but also allows the brand to see the huge potential of star effect. On social media, the topic of #Dilizheba Pearl V-Neck Dress quickly heated up and became the focus of heated discussion among fashion lovers. This phenomenon is not only a recognition of Reba’s personal charm, but also an affirmation of the designer’s innovative spirit.

Looking at the overall situation, Di Lizheba and her pearl V-neck tube top skirt have jointly woven a story about beauty, which also reflects the unremitting pursuit of individuality and innovation in the contemporary fashion industry. In the future fashion journey, we have reason to believe that Reba will continue to lead more eye-catching trends with its unique aesthetic and influence. Fashion is never just a surface dress, it is a mirror image of the zeitgeist and a declaration of personal attitude. And all of this will be perfectly interpreted in every step of Di Lizheba’s progress.

Responsible editor:

Sohu Entertainment News, recently, according to media reports, Edison Chen attended an event in Taiwan, and during an interview, he rarely talked about the "pornographic photo gate" controversy of the year: "Maybe everyone thought I was over in 2008! But I didn’t give up, and I didn’t get lost. Everyone saw that IG thought I was on vacation every day, but I actually work every day. I believe in myself, and I have been working hard." After the "pornographic photo gate" scandal, Edison Chen announced his retirement from the entertainment industry. In this interview, he admitted that he loved making movies and even auditioned in Hollywood, but it came to nothing: "I don’t know why I haven’t been able to get the role, the Hollywood strike is over! I hope I will have the opportunity next year. I started auditioning last week. My agent in the United States asked me what I couldn’t shoot? I’m talking about love stories, because I love my family very much, and it’s hard for me to get rid of this feeling, so if I want to shoot a love theme, I’ll be very messy when I really get into the character! "

Responsible editor:

On September 17, according to Hong Kong media reports, during the Mid-Autumn Festival, Wang Zuxian, who lives alone in Canada, appeared at a local temple to participate in charity activities, and also went on stage to show off his singing voice, singing Buddhist songs and talking about his feelings.

Wang Zuxian was wearing a long red dress that day, with long hair tied up and simple and elegant makeup, looking generous and decent. However, from this angle, 52-year-old Muse seemed to be slightly middle-aged and fat, and his waist was slightly rounded.

Wang Zuxian stood on the stage to give a speech on charity. Muse has always been kind and kind. Then she and four ladies in white clothes went on stage again and sang Buddhist songs together. The singing was very sweet and moving!

Wang Zuxian rarely shows his singing voice in public, and his manner is generous and very elegant when performing. After devoting himself to the Buddha, I feel that Muse lives very detached.

Wang Zuxian retired from the movie "Beautiful Shanghai" in 2004 and lived in seclusion in Canada. In recent years, he has also converted to Buddhism and devoted himself to practicing Buddhism. Previously, some netizens happened to meet Muse in the Buddhist ceremony, and saw that she was dressed in Haiqing, with a high ponytail, and her temperament was as refined and fresh as ever.

Since living in seclusion in Canada, Wang Zuxian has been very low-key, but occasionally local netizens have met and posted photos of her. Recently, she has appeared in a restaurant for dinner alone, wearing Muse’s trademark long-haired shawl, sitting at the table playing with her mobile phone, alone, looking very lonely.

After being recognized by the fans, she also generously sent an autograph. From the side, Wang Zuxian is indeed fat, the unicorn arms are obvious, and the waist is also fat, but the appearance is still there.

Wang Zuxian is often photographed traveling alone on the streets, and fans feel a little distressed when they see it, but she should be used to it. At the age of 52, she is not married, but lives alone, dull but comfortable.

In recent years, Wang Zuxian has also opened a social platform account, and occasionally posts photos to share the latest situation. Judging from Muse’s selfies, even though she is over 50 years old, her skin is still white and beautiful, her skin is firm and flawless, and she has withstood the traces of time. It is really a natural beauty!

Previously, Wang Zuxian also posted a full-body photo of himself, wearing striped insides and overalls to reduce his age. His long black hair was loose. Although his appearance was not as stunning as when he was young, his temperament was the same as that of "Nie Xiaoqian".

Wang Zuxian was dressed in age-reducing clothes, with his hands in his pockets, standing on the roadside and bending slightly, he couldn’t tell that this was a person over 50 years old, and it was not too much to call her Miss!

Wang Zuxian often shares a few recent photos during the holidays. Although he has been out of the ring for many years, there are still many fans of Muse. A few years ago, there were still calls for her to make a comeback. However, depending on the situation, Wang Zuxian is now enjoying this clean and comfortable life. It is impossible to make a comeback.

Today is the 62nd birthday of "Lord Star" Zhou Xingchi, and many celebrities and netizens are celebrating it.

Among them, "Star Girl" Lin Yun once again posted multiple photos to celebrate Zhou Xingchi’s birthday.

Lin Yun said: "Happy birthday!! I saw a saying that day that" many people ignore the appearance of Xing Ye because of his funny face ", and I thought it made sense. So this is a handsome photo I collected from the whole network for everyone to enjoy. I hope you will always remember the handsome guy Zhou Xingxing!"

It is reported that Lin Yun starred in the 2016 "Mermaid" directed by Stephen Chow, which set a box office record for Chinese mainland films with more than 3.30 billion yuan.In addition, Lin Yun has celebrated the birthday of Zhou Xingchi for nine consecutive years.

Regarding Stephen Chow:

Xingchi Zhou was born in Hong Kong, China on June 22, 1962, and his ancestral home is Ningbo, Zhejiang. He is a Chinese film and television actor, director, screenwriter, producer, producer, presenter, national first-class actor, visiting professor of Southwest University for Nationalities, and professor of Renmin University of China.

As an actor, he has won the Best Actor Award at the 21st Hong Kong Film Awards, the Best Actor Award at the Asia-Pacific Film Festival, and other awards. He has been inducted into the "100 Outstanding Actors of Chinese Film" and the "100 Years of Chinese Film Hall of Fame".

As a director, he has won the Best Director Award at the 21st Hong Kong Film Awards and the Best Director Award at the 42nd Taiwan Film Golden Horse Awards.

China Fund News reporter, Wu Yu

NIO, which went public last year, has not had a good time this year, especially in March.

At the beginning of the month, NIO released its first financial report since its listing, and the huge loss of up to 9.64 billion yuan made investors vote with their feet, and the stock price plummeted by more than 20%.

At the same time as the release of the financial report, NIO announced that it would suspend the self-built factory project in Jiading, Shanghai; subsequently, it was exposed that the number of deliveries was tricky, and the company was laying off a large number of employees and other negative news. Although NIO responded to this, in less than a month, NIO’s share price has nearly halved, and its market value has evaporated by 4.63 billion US dollars (about 10.36 billion yuan).

In addition, it has also been hit by Tesla’s price cuts and the opening of a factory in Shanghai.

Recently, NIO CEO Li Bin issued an internal letter acknowledging that NIO has experienced staff redundancy and will optimize the existing team by 3% in the first half of this year.

Losing nearly 10 billion a year!

NIO’s share price nearly halved

At the beginning of the month (after hours on March 5, Eastern Time), NIO released its first financial report since going public.

According to the financial report, in 2018, NIO is still in a huge loss, and the loss range is still expanding. According to the financial report, in 2018, NIO’s total revenue was 4.95 billion yuan, and the net loss was 9.64 billion yuan, an increase of 92% from 2017.

At the same time as the earnings release, it announced that it would suspend its self-built factory project in Jiading, Shanghai.

The reason behind NIO is explained as, on the one hand, the government’s approval and recognition of the "OEM" model in the new industrial investment management policy; secondly, from the perspective of investment efficiency, the existing partner production capacity can meet NIO’s product demand within 2 to 3 years. At the press conference, NIO said that the third car will also be expected to be produced in Jianghuai. In the release, Li Bin also said that based on the above strategy adjustment, NIO will have medium and long-term expenditure savings, which can make the company’s entire business cash flow richer.

Investors voted with their feet. After the company released its financial report, its share price plunged 21.16% on March 6, fell another 11.5% the next day, and then continued to decline. As of the evening of March 22, in 13 working days, NIO has fallen by 44.7%, the stock price has nearly halved, and the market value has evaporated by 4.63 billion US dollars (about 10.36 billion yuan).

Suspected by large-scale layoffs, sales fraud, etc

NIO says it’s a fabrication

The house leak happened to rain overnight. Subsequently, suspected NIO employees posted in Zhihu to expose NIO’s large-scale layoffs, sales fraud, and employee rebates.

An online user claiming to be a former NIO employee, "Paper Child", broke the news on Zhihu that NIO claimed that the delivery of 10,000 cars was the result of "self-directed and self-performed", and most of the 10,000 orders were purchased by NIO internal employees.

According to Paper Child, NIO introduced an internal policy whereby employees bought the ES8, a NIO production car, and the company leased the car back for 15,000 yuan a month for the first three years, for a total rent of 540,000 yuan for the three years. For employees, this is equivalent to the company giving themselves a free car, plus 80,000 yuan in cash.

"Paper Child" also broke the news that NIO is laying off a lot of staff, and pointed out that there is a problem with NIO’s credit review and car purchase process, and Chen Rui, the head of NIO’s financial department, is suspected of eating kickbacks.

At present, the leaks of "Paper Child" have been deleted on the grounds of "infringing on corporate interests".

On March 22, NIO officials issued a statement saying that the so-called "sales fraud" and "significant layoffs" were purely fabricated. The statement of NIO employees’ misconduct is purely subjective and lacks factual basis.

Regarding the above revelations, NIO said that as of the end of February 2019, NIO had delivered a total of 13,964 ES8s, of which only 2% were ES8s purchased by employees and shared with the company after purchase. At the same time, as a start-up, NIO has entered the stage of refined operation and systematic efficiency improvement, and will adjust its business structure and respond to the optimization of its personnel structure according to its development strategy. At the same time, it will continue to attract outstanding talents to join.

NIO said that the publisher’s statement about the misconduct of NIO employees is purely subjective and lacks factual basis. It strongly condemns such malicious slander of NIO employees. NIO reserves the right to pursue legal action against the publisher of the rumor if the employee involved in the rumor.

The following is the full text of NIO’s official statement:

However, netizens are still not convinced by NIO.

Tesla’s impact: price cuts + domestic production

As an electric vehicle manufacturer with a high-end market positioning, NIO is often benchmarked against Tesla. In recent days, Tesla has made frequent moves and launched a fierce attack on the Chinese market: the Shanghai Super Factory has been opened, Model 3 has been launched in the Chinese market, and major price cuts have become the focus of the market. Industry insiders believe that this will have an impact on domestic electric vehicle manufacturers.

In January 2019, Tesla’s Shanghai Super Factory broke ground and is expected to be completed and put into production by the end of this year. Elon Musk said that the factory is mainly used to produce Tesla Model 3 entry-level models, and will also take on the production capacity of Model Y and electric trucks in the future, so as to achieve local production in China.

On February 22, Tesla’s entry-level model Model 3 officially landed in the Chinese market. Then Tesla announced that the price of all models has been continuously reduced. Mainly looking at the Model 3, which is similar to the ES8 price range, the long-life rear-drive version of the Model 3 sold in China has dropped from 433,000 yuan to 407,000 yuan. The long-life four-wheel drive version has dropped from 499,000 yuan to 455,000 yuan. The long-life high-performance version has dropped from 550,000 yuan to 516,000 yuan.

This price range coincides with the ES8 and will also dilute some ES8 user requests.

However, in the face of Tesla’s drastic price cuts, Li Bin, founder and chairperson of NIO, said that NIO will not use price cuts to expand the market. "We have seen that our competitors have recently reduced prices several times. We think it may be the pressure of competition. In fact, continuously lowering prices is a great harm to the brand and consumer loyalty. In the long run, price cuts are not our strategy to expand the market. We will increase user loyalty and satisfaction through service innovation."

Li Xiang, CEO of Che Hejia, regards Tesla’s entry into China as a threat to the current domestic "vaunted" electric vehicle brand. Li Xiang bluntly stated that the cruising range of domestic electric vehicles is "false" propaganda, and also said that with Tesla’s domestic production, the domestic electric vehicle "good days will soon come to an end".

On March 15, Tesla held a new model Model Y conference, starting at only 260,000 yuan! By 2020, Tesla is about to achieve domestic production, and will sweep the Chinese electric vehicle market at a lower price. Many voices in the industry believe that for domestic cars, this is "wolf".

Li Bin acknowledges NIO staff redundancy

Will optimize to 3%

On March 22, Li Bin, founder, chairperson and CEO of NIO, issued an internal letter confirming the company’s goals and key actions for this year and the next three years. Li Bin said that the company has passed the team training stage and entered the second stage of qualification. The three highest priority work goals are: user satisfaction, improving operational efficiency, and developing the second-generation platform.

In his internal letter, Li Bin acknowledged that NIO has experienced some staff redundancy during its four years of rapid development, and said that in the first half of this year, the total number of people will be controlled within 9,500, which is 3% better than the current situation. In addition to staff redundancy, it is also necessary to improve the efficiency of budget and investment, which is reflected in the efficient use of already invested facilities, such as energy service networks, NIO centers, and test drives.

Li Bin mentioned that there have been many voices of skepticism about NIO recently, some of which are false rumors based entirely on speculation. "The world does not owe us an understanding. In today’s era where everyone can speak out, doubts and even rumors will be a reality we need to face on the way forward for a long time in the future. We need to be objective and calm about doubts and criticisms. If there are any, we will take necessary measures to correct them."

The following is the full text of Li Bin’s internal letter:

Dear colleagues,

At the annual meeting in January, I said that the company had passed the team training stage and entered the second stage, which is the qualification stage. In the next three years, we need to go all out to win the qualification to participate in the future competition. During the qualification stage, our top three priorities are: user satisfaction, improving operational efficiency, and developing the second-generation platform.

When the goal is clear, we need to focus on action. Just like our logo means, Vision, Action, with goals and actions, we can achieve the vision. Starting this year, we will implement the working method of VAU, which is the working method of "Vision Goal-Action-Upgrade".

Last weekend, the company’s management team held two days of intensive discussions to clarify the company’s goals and key actions for the year.

Goal 1: Complete the annual user relationship development plan

The user relationship development plan is relevant to everyone, not just the task on the UE side.

Action 1: Enhance user satisfaction

Satisfied users are the cornerstone of NIO. Delivering promised product functions and services on time, maintaining close and sincere communication with users, and solving problems in the process of car purchase and use from the user’s perspective are the awareness and ability that every colleague needs to have.

Action 2: Deliver ES6 on time and in quantity

ES6 is a strategic product for NIO and will enter a larger market segment. Mass production of ES6 is currently on schedule. Please work closely with engineering, software, supply chain, XPT, manufacturing, quality, service operations, and regional teams to ensure smooth delivery of high-quality ES6 starting in June and ensure that subsequent production deliveries can meet market demand in a timely manner.

Action 3: Take the initiative to communicate with the outside world, so that more people can understand the real NIO

Take the test drive as the core experience, let more people know about NIO products; take offline activities as the main scene, let more people accept the NIO brand. Please communicate with everyone who comes into contact with us based on the values of sincerity and care, and become a reliable friend of users.

Objective 2: Significantly improve operational efficiency

In the past four years, we have achieved a lot of achievements that we are proud of, seizing the fleeting time window to complete the first phase of the strategic goals, but also the organizational structure and operation management are not detailed enough. From this year, we will not only do a good job in strategic execution, but also significantly improve operational efficiency to ensure that the company can continue to grow.

Action 1: Organizational Efficiency Optimization

After four years of rapid development, we have established a global organization. After rapid development, there have also been some repetitive department settings, unclear work tasks, unclear responsibilities, and insufficient workload for some positions. These are the management efficiency optimization tasks that we need to solve this year. After completing the above work, the total number of people will be controlled within 9,500 in the first half of this year, which is about 3% better than the current situation.

We also need to strengthen collaboration and communication among various departments, and use VAU as a working method to ensure that departments work efficiently based on consensus.

Action 2: Increase the efficiency of the use of budgets and investments

We need to optimize the budget and usage rhythm of each project, and resolutely not spend unnecessary money to ensure the efficient use of funds. For changes to the project plan, we must communicate and inform relevant parties in a timely manner to avoid unnecessary waste of investment. For facilities that have already been invested, such as energy service networks, NIO centers, and test drives, we must ensure efficient use.

Action 3: Significantly increase gross margin

Gross profit margin enhances the long-term competitiveness of the company, and relevant colleagues need to have cost awareness based on systematic efficiency.

Objective 3: Complete the launch of the second-generation platform NP2

2019 is a crucial year for NP2, and the quality of our execution is directly related to the competitiveness of the "final stage".

Action 1: Formation of the definition and development plan for the second-generation platform and its first product.

Action 2: Complete the cooperation layout between autonomous driving technology and the supply chain.

Action 3: Establish a certain-scale autonomous driving test fleet.

The above are the main goals and action plans of the company this year. In the near future, each department head will formulate annual and quarterly target action plans based on this, and they will be improved and updated quarterly. VAU will become the main efficiency improvement method of NIO, and I encourage each colleague to improve their own work effectiveness accordingly.

Dear colleagues, there have been many voices of skepticism about NIO recently, some of which are false rumors based solely on speculation. The world does not owe us an understanding. In today’s era where everyone can speak out, doubts and even rumors will be a reality we need to face on the way forward for a long time to come. For doubts and criticisms, we need to treat them objectively and calmly, and if we do, we will take necessary measures to correct them. The most important thing is that we need to focus on goals and actions, and constantly improve ourselves with unremitting efforts. We must not only look up at the stars, but also be down-to-earth. Improving the efficiency of enterprise operations, optimizing personnel and business structure, working hard, and reasonably controlling the rhythm of Strategy and Development will be important themes in the next stage. We will use this to repay the trust and expectations of users, partners, investors and all friends who care about NIO.

All predictable difficulties are work tasks, and we continue to work hard!