China Fund News reporter, Wu Yu

NIO, which went public last year, has not had a good time this year, especially in March.

At the beginning of the month, NIO released its first financial report since its listing, and the huge loss of up to 9.64 billion yuan made investors vote with their feet, and the stock price plummeted by more than 20%.

At the same time as the release of the financial report, NIO announced that it would suspend the self-built factory project in Jiading, Shanghai; subsequently, it was exposed that the number of deliveries was tricky, and the company was laying off a large number of employees and other negative news. Although NIO responded to this, in less than a month, NIO’s share price has nearly halved, and its market value has evaporated by 4.63 billion US dollars (about 10.36 billion yuan).

In addition, it has also been hit by Tesla’s price cuts and the opening of a factory in Shanghai.

Recently, NIO CEO Li Bin issued an internal letter acknowledging that NIO has experienced staff redundancy and will optimize the existing team by 3% in the first half of this year.

Losing nearly 10 billion a year!

NIO’s share price nearly halved

At the beginning of the month (after hours on March 5, Eastern Time), NIO released its first financial report since going public.

According to the financial report, in 2018, NIO is still in a huge loss, and the loss range is still expanding. According to the financial report, in 2018, NIO’s total revenue was 4.95 billion yuan, and the net loss was 9.64 billion yuan, an increase of 92% from 2017.

At the same time as the earnings release, it announced that it would suspend its self-built factory project in Jiading, Shanghai.

The reason behind NIO is explained as, on the one hand, the government’s approval and recognition of the "OEM" model in the new industrial investment management policy; secondly, from the perspective of investment efficiency, the existing partner production capacity can meet NIO’s product demand within 2 to 3 years. At the press conference, NIO said that the third car will also be expected to be produced in Jianghuai. In the release, Li Bin also said that based on the above strategy adjustment, NIO will have medium and long-term expenditure savings, which can make the company’s entire business cash flow richer.

Investors voted with their feet. After the company released its financial report, its share price plunged 21.16% on March 6, fell another 11.5% the next day, and then continued to decline. As of the evening of March 22, in 13 working days, NIO has fallen by 44.7%, the stock price has nearly halved, and the market value has evaporated by 4.63 billion US dollars (about 10.36 billion yuan).

Suspected by large-scale layoffs, sales fraud, etc

NIO says it’s a fabrication

The house leak happened to rain overnight. Subsequently, suspected NIO employees posted in Zhihu to expose NIO’s large-scale layoffs, sales fraud, and employee rebates.

An online user claiming to be a former NIO employee, "Paper Child", broke the news on Zhihu that NIO claimed that the delivery of 10,000 cars was the result of "self-directed and self-performed", and most of the 10,000 orders were purchased by NIO internal employees.

According to Paper Child, NIO introduced an internal policy whereby employees bought the ES8, a NIO production car, and the company leased the car back for 15,000 yuan a month for the first three years, for a total rent of 540,000 yuan for the three years. For employees, this is equivalent to the company giving themselves a free car, plus 80,000 yuan in cash.

"Paper Child" also broke the news that NIO is laying off a lot of staff, and pointed out that there is a problem with NIO’s credit review and car purchase process, and Chen Rui, the head of NIO’s financial department, is suspected of eating kickbacks.

At present, the leaks of "Paper Child" have been deleted on the grounds of "infringing on corporate interests".

On March 22, NIO officials issued a statement saying that the so-called "sales fraud" and "significant layoffs" were purely fabricated. The statement of NIO employees’ misconduct is purely subjective and lacks factual basis.

Regarding the above revelations, NIO said that as of the end of February 2019, NIO had delivered a total of 13,964 ES8s, of which only 2% were ES8s purchased by employees and shared with the company after purchase. At the same time, as a start-up, NIO has entered the stage of refined operation and systematic efficiency improvement, and will adjust its business structure and respond to the optimization of its personnel structure according to its development strategy. At the same time, it will continue to attract outstanding talents to join.

NIO said that the publisher’s statement about the misconduct of NIO employees is purely subjective and lacks factual basis. It strongly condemns such malicious slander of NIO employees. NIO reserves the right to pursue legal action against the publisher of the rumor if the employee involved in the rumor.

The following is the full text of NIO’s official statement:

However, netizens are still not convinced by NIO.

Tesla’s impact: price cuts + domestic production

As an electric vehicle manufacturer with a high-end market positioning, NIO is often benchmarked against Tesla. In recent days, Tesla has made frequent moves and launched a fierce attack on the Chinese market: the Shanghai Super Factory has been opened, Model 3 has been launched in the Chinese market, and major price cuts have become the focus of the market. Industry insiders believe that this will have an impact on domestic electric vehicle manufacturers.

In January 2019, Tesla’s Shanghai Super Factory broke ground and is expected to be completed and put into production by the end of this year. Elon Musk said that the factory is mainly used to produce Tesla Model 3 entry-level models, and will also take on the production capacity of Model Y and electric trucks in the future, so as to achieve local production in China.

On February 22, Tesla’s entry-level model Model 3 officially landed in the Chinese market. Then Tesla announced that the price of all models has been continuously reduced. Mainly looking at the Model 3, which is similar to the ES8 price range, the long-life rear-drive version of the Model 3 sold in China has dropped from 433,000 yuan to 407,000 yuan. The long-life four-wheel drive version has dropped from 499,000 yuan to 455,000 yuan. The long-life high-performance version has dropped from 550,000 yuan to 516,000 yuan.

This price range coincides with the ES8 and will also dilute some ES8 user requests.

However, in the face of Tesla’s drastic price cuts, Li Bin, founder and chairperson of NIO, said that NIO will not use price cuts to expand the market. "We have seen that our competitors have recently reduced prices several times. We think it may be the pressure of competition. In fact, continuously lowering prices is a great harm to the brand and consumer loyalty. In the long run, price cuts are not our strategy to expand the market. We will increase user loyalty and satisfaction through service innovation."

Li Xiang, CEO of Che Hejia, regards Tesla’s entry into China as a threat to the current domestic "vaunted" electric vehicle brand. Li Xiang bluntly stated that the cruising range of domestic electric vehicles is "false" propaganda, and also said that with Tesla’s domestic production, the domestic electric vehicle "good days will soon come to an end".

On March 15, Tesla held a new model Model Y conference, starting at only 260,000 yuan! By 2020, Tesla is about to achieve domestic production, and will sweep the Chinese electric vehicle market at a lower price. Many voices in the industry believe that for domestic cars, this is "wolf".

Li Bin acknowledges NIO staff redundancy

Will optimize to 3%

On March 22, Li Bin, founder, chairperson and CEO of NIO, issued an internal letter confirming the company’s goals and key actions for this year and the next three years. Li Bin said that the company has passed the team training stage and entered the second stage of qualification. The three highest priority work goals are: user satisfaction, improving operational efficiency, and developing the second-generation platform.

In his internal letter, Li Bin acknowledged that NIO has experienced some staff redundancy during its four years of rapid development, and said that in the first half of this year, the total number of people will be controlled within 9,500, which is 3% better than the current situation. In addition to staff redundancy, it is also necessary to improve the efficiency of budget and investment, which is reflected in the efficient use of already invested facilities, such as energy service networks, NIO centers, and test drives.

Li Bin mentioned that there have been many voices of skepticism about NIO recently, some of which are false rumors based entirely on speculation. "The world does not owe us an understanding. In today’s era where everyone can speak out, doubts and even rumors will be a reality we need to face on the way forward for a long time in the future. We need to be objective and calm about doubts and criticisms. If there are any, we will take necessary measures to correct them."

The following is the full text of Li Bin’s internal letter:

Dear colleagues,

At the annual meeting in January, I said that the company had passed the team training stage and entered the second stage, which is the qualification stage. In the next three years, we need to go all out to win the qualification to participate in the future competition. During the qualification stage, our top three priorities are: user satisfaction, improving operational efficiency, and developing the second-generation platform.

When the goal is clear, we need to focus on action. Just like our logo means, Vision, Action, with goals and actions, we can achieve the vision. Starting this year, we will implement the working method of VAU, which is the working method of "Vision Goal-Action-Upgrade".

Last weekend, the company’s management team held two days of intensive discussions to clarify the company’s goals and key actions for the year.

Goal 1: Complete the annual user relationship development plan

The user relationship development plan is relevant to everyone, not just the task on the UE side.

Action 1: Enhance user satisfaction

Satisfied users are the cornerstone of NIO. Delivering promised product functions and services on time, maintaining close and sincere communication with users, and solving problems in the process of car purchase and use from the user’s perspective are the awareness and ability that every colleague needs to have.

Action 2: Deliver ES6 on time and in quantity

ES6 is a strategic product for NIO and will enter a larger market segment. Mass production of ES6 is currently on schedule. Please work closely with engineering, software, supply chain, XPT, manufacturing, quality, service operations, and regional teams to ensure smooth delivery of high-quality ES6 starting in June and ensure that subsequent production deliveries can meet market demand in a timely manner.

Action 3: Take the initiative to communicate with the outside world, so that more people can understand the real NIO

Take the test drive as the core experience, let more people know about NIO products; take offline activities as the main scene, let more people accept the NIO brand. Please communicate with everyone who comes into contact with us based on the values of sincerity and care, and become a reliable friend of users.

Objective 2: Significantly improve operational efficiency

In the past four years, we have achieved a lot of achievements that we are proud of, seizing the fleeting time window to complete the first phase of the strategic goals, but also the organizational structure and operation management are not detailed enough. From this year, we will not only do a good job in strategic execution, but also significantly improve operational efficiency to ensure that the company can continue to grow.

Action 1: Organizational Efficiency Optimization

After four years of rapid development, we have established a global organization. After rapid development, there have also been some repetitive department settings, unclear work tasks, unclear responsibilities, and insufficient workload for some positions. These are the management efficiency optimization tasks that we need to solve this year. After completing the above work, the total number of people will be controlled within 9,500 in the first half of this year, which is about 3% better than the current situation.

We also need to strengthen collaboration and communication among various departments, and use VAU as a working method to ensure that departments work efficiently based on consensus.

Action 2: Increase the efficiency of the use of budgets and investments

We need to optimize the budget and usage rhythm of each project, and resolutely not spend unnecessary money to ensure the efficient use of funds. For changes to the project plan, we must communicate and inform relevant parties in a timely manner to avoid unnecessary waste of investment. For facilities that have already been invested, such as energy service networks, NIO centers, and test drives, we must ensure efficient use.

Action 3: Significantly increase gross margin

Gross profit margin enhances the long-term competitiveness of the company, and relevant colleagues need to have cost awareness based on systematic efficiency.

Objective 3: Complete the launch of the second-generation platform NP2

2019 is a crucial year for NP2, and the quality of our execution is directly related to the competitiveness of the "final stage".

Action 1: Formation of the definition and development plan for the second-generation platform and its first product.

Action 2: Complete the cooperation layout between autonomous driving technology and the supply chain.

Action 3: Establish a certain-scale autonomous driving test fleet.

The above are the main goals and action plans of the company this year. In the near future, each department head will formulate annual and quarterly target action plans based on this, and they will be improved and updated quarterly. VAU will become the main efficiency improvement method of NIO, and I encourage each colleague to improve their own work effectiveness accordingly.

Dear colleagues, there have been many voices of skepticism about NIO recently, some of which are false rumors based solely on speculation. The world does not owe us an understanding. In today’s era where everyone can speak out, doubts and even rumors will be a reality we need to face on the way forward for a long time to come. For doubts and criticisms, we need to treat them objectively and calmly, and if we do, we will take necessary measures to correct them. The most important thing is that we need to focus on goals and actions, and constantly improve ourselves with unremitting efforts. We must not only look up at the stars, but also be down-to-earth. Improving the efficiency of enterprise operations, optimizing personnel and business structure, working hard, and reasonably controlling the rhythm of Strategy and Development will be important themes in the next stage. We will use this to repay the trust and expectations of users, partners, investors and all friends who care about NIO.

All predictable difficulties are work tasks, and we continue to work hard!

　　Equal rights with sincere science and technology, so that the exclusive enjoyment of a few people has become a universal standard. On November 17th, at the Guangzhou Auto Show, Nezha Automobile released the master of advanced technology in the industry for the first time — — Shanhai platform 2.0. The platform has achieved a "full-dimensional" upgrade in five areas: platform, architecture, comfort, intelligence and core components, and has six advantages: high security, high intelligence, high expansibility, super individuality, super people-friendly and environment-friendly. At the auto show, Haozhi skateboard chassis made its debut in the world, and Nezha Automobile also disclosed a number of core technologies for the first time, such as intelligent suspension+air suspension, NETA SOUND audio system, zero-gravity seat, AI big model, 8255 cockpit chip, BEV+Transformer and so on. The first product of Shanhai Platform 2.0 was exposed at the Guangzhou Auto Show and is expected to be put on the market in 2025. The 2024 Nezha S added two special colors: monthly lime and sky green, and the Nezha X and Nezha GT sports versions made their debut at the auto show. Nezha GT will carry out the third OTA upgrade at the end of November.

2023 Guangzhou Auto Show Nezha Auto Booth

　　At this conference, Nezha Automobile fully demonstrated the advanced strength of Nezha Automobile in implementing "equal rights in science and technology" through fully upgraded technology and intelligent products. At the press conference, Jiang Feng, vice president of Nezha Automobile, said: "This year is a year for Nezha Automobile to achieve high-quality development. Today, at Guangzhou Auto Show, we released the master of advanced technology in the industry — — Shanhai platform 2.0. The core technology of Shanhai Platform 2.0 will be put on the train and iterated from 2024 to 2025. "

Shanhai Platform 2.0 Full Dimension Upgrade

　　Platform upgrade: Take Haozhi skateboard chassis for the first time to build a more advanced and personalized new energy vehicle.

　　The Shanhai Platform 2.0 released this time, through the application of Haozhi skateboard chassis, realizes the platform upgrade, which not only allows users to enjoy the safer and more maneuverable driving experience brought by the 3-second 100-kilometer acceleration and the maximum speed of 200 km/h, but also can realize the CLTC cruising range above 1000km and the cruising range of 500km after charging for 15 minutes.

Shanhai platform 2.0 first ride Haozhi skateboard chassis

　　This conference is the first appearance of Nezha Haozhi skateboard chassis. It is worth mentioning that, as one of the five platforms of Haozhi technology, Haozhi skateboard chassis is a full-stack self-developed skateboard chassis platform for Nezha Automobile to comply with the development trend of high integration and lightweight design of new energy vehicle battery technology and electric vehicle platform. It can shorten the product development cycle by 30% by decoupling the upper and lower car bodies and software and hardware, realize the rapid iteration and evolution of vehicles, reduce the research and development and production costs, and expand the product space. Haozhi skateboard chassis is also a global platform architecture, which applies the technology of integrated die casting and energy cabin of front and rear car bodies, and can adapt to many different models such as cars, SUVs, MPVs, station wagons and pickup trucks. Moreover, the platform energy cabin adopts an extruded aluminum profile frame, which greatly increases the battery cell layout space by 14%, reduces more than 100 parts and more than 1,700 solder joints by integrated die casting. In addition, Haozhi skateboard chassis platform adopts new long-life and high-rate charging and discharging batteries, with a cruising range of 500 to 1000km. It supports dual-voltage platforms of 400V and 800V, and is also compatible with pure electric, extended range and two-wheel drive/four-wheel drive drive system layout. One chassis meets all product requirements and makes the whole vehicle safer and more reliable.

　　Architecture upgrade: the EEI architecture of the central+regional area fully supports the integrated intelligence of vehicles, energy, roads and clouds.

　　Shanhai Platform 2.0 has further upgraded the brand-new EEI electronic and electrical information architecture, which will fully support the integrated intelligence of vehicles, energy, roads and clouds, realize the explosive growth of automotive software and continuous upgrade of experience, and make the truly smart cars with closed-loop data of end-cloud integration enter thousands of households.

Shanhai Platform 2.0 Architecture Upgrade

　　The new EEI architecture, with the support of Haozhi Central Supercomputing and Area Control, provides "super brain"-class processing capability for automobiles, realizing the deep integration of five domain controls: cockpit domain, intelligent driving domain, body domain, power domain and chassis domain, and at the same time, it has 10 core system functions such as intelligent cockpit, intelligent driving, power control and vehicle OTA. Coupled with the 1000+SOA service interface, users can define and design various functions such as windows, air conditioning, charging, suspension, etc., so that the car can become a travel partner with "high IQ and high EQ" and enjoy the exclusive service of "exclusive car". In addition, the new EEI architecture also builds a smart and safe travel space for drivers by creating an "iron triangle" for people and vehicles to communicate with each other and intelligent safety, so that users can travel with peace of mind.

　　Comfort upgrade: ISC shock absorber+air suspension and other applications perceive unbounded subversion of "five senses"

　　Haozhi skateboard chassis also upgrades the comfort of the platform by applying ISC shock absorber+air suspension, zero-gravity seat and NETA SOUND, bringing users a higher quality travel experience.

Shanhai Platform 2.0 Comfortable Upgrade

　　With ISC shock absorber, air suspension and steering brake suspension, supplemented by self-developed strong perception adjustment algorithm, Shanhai Platform 2.0 ensures the maneuverability, stability and comfort of users when traveling; The zero-gravity seat is made of high-strength steel, shock-absorbing materials, CAE analysis means and skin-friendly fabrics, which is as comfortable as a SPA. In addition, the seat is also equipped with intelligent experience, intelligent reminder and other functions, so that the vehicle can be suitable for many scenes, which can be an office, a recreation room or an audio-visual room, and the user’s travel experience can be fully upgraded one by one.

　　A brand-new sound system developed by Nezha Auto — — NETA SOUND is the industry’s first full-link intelligent audio solution. On the one hand, by building a high-computing power hardware platform and an independent tuning platform, the power and computing power are greatly improved, and the maximum output power reaches 2160 W; On the other hand, by creating a 720°3D immersive surround sound sky sound effect and multi-scene sound effect ecological platform, users can experience a more immersive vehicle sound ecology, and at the same time support users to create, share and explore more fun.

　　Intelligent upgrade: AI big model +8255 cockpit chip to build a new barrier of intelligent format

　　In the new era of four modernizations, smart cars have become the vanguard of the application of AI big model. Based on the general large model technology, Shanhai Platform 2.0 builds Nezha’s car brain to support more natural functions such as voice understanding, cognitive ability, in-car interaction, fault diagnosis and maintenance, and makes the car a "personal butler" who can truly understand passengers’ intentions actively.

Intelligent upgrade of Shanhai platform 2.0

　　Based on AI big model, Qualcomm 8255 cockpit chip is introduced into the intelligent cockpit system, which directly doubles the performance. With the in-vehicle entertainment ecology at the head of the industry, various operations such as playing and exiting can be performed with one gesture. In terms of intelligent driving, the introduction of high computing power orinX domain control, overhead lidar and self-developed BEV+Transformer sensing algorithm enable cars to understand complex environmental information like people, and turn "what they see in front of them" into "what they think in their heads", and further become "doing something", which truly solves many technical problems existing in intelligent driving. At present, Nezha’s urban navigation function is being tested, and the new generation architecture will bring users a comfortable and safe driving experience in 2024.

　　Core component upgrade: self-developed and self-made spot technology technology lever is extended indefinitely.

　　Thanks to Haozhi Parts 2.0 technology, which has been mass-produced, Shanhai Platform 2.0 has also made an upgrade reserve for core components, and will be applied to more models of automobiles, providing more brand-new options for users’ smart, low-carbon and efficient travel life.

Core Component Upgrade of Shanhai Platform 2.0

　　Taking Haozhi electric drive as an example, through the intelligent vector frequency conversion algorithm pioneered by the industry, special-shaped spoke design, in-tank oil-cooled direct injection technology and many other technologies, the NVH, comprehensive working condition efficiency and maximum endurance of the vehicle have reached the leading level in the industry. With the application of the intelligent fuel-saving control algorithm pioneered in China and the all-in-one integrated design, Haozhi Extended Range Vehicle realizes the extended range four-wheel drive with the smallest volume. With the blessing of Haozhi Thermal Control, the working temperature range of Shanhai Platform 2.0 can be as low as MINUS 25℃, and it can also support 4C fast charging, so that the vehicle can keep warm at will even in winter. In addition, the intelligent algorithm of energy prediction is adopted, and 18 working modes can cover the whole scene of vehicles, so that there is no "forbidden zone" for users to travel.

　　In 2023, Nezha’s automobile technology system will be fully advanced. In the future, the spot technology of Haozhi technology brands 2.0 and the advanced technology of Shanhai Platform 2.0 will form a huge synergy, which will inject a strong impetus into the internationalization of Nezha automobile brands and accelerate their comprehensive transformation into global high-tech companies. (Photo: provided by Nezha Auto)

　　Passengers can scan the "taxi smart code" to experience real-time itinerary inquiry, service evaluation and complaint, fare payment and other functions.

　　Yesterday morning, the Xi’an Taxi Management Office and Xi’an Taxi Association released a new type of service supervision card for Xi’an taxis. The content displayed on the card includes Xi’an’s unified "taxi payment code" and the country’s first "taxi smart code". The reporter learned that passengers only need to scan the "Xi’an Taxi Smart Code" to realize real-time itinerary inquiry, service evaluation and complaint, fare payment and other functions.

　　Real-time information can be known on the "code" to efficiently ensure passenger safety

　　The newly released Xi’an Taxi’s new service supervision card can not only display the driver’s photo, name, license plate number and other information, but also add two new functions: "Xi’an Taxi Smart Code" and "Xi’an Taxi Payment Code". The reporter found that the new service supervision card is not only placed in front of the co-pilot, but also intimately set up a service supervision card in the back row to facilitate passengers to scan the code.

　　After the trip starts, passengers can enter the WeChat Mini Program of TikTok Travel by scanning the "smart code" on the service supervision card to "claim" their trip. At the same time, the information queried and the information of the actual ride are verified through the "smart code", which can effectively identify cloned cars and condominium cars. It is worth mentioning that the "smart code" provides an itinerary sharing function. Passengers can share the ongoing itinerary with their family and friends. The party who receives the itinerary sharing can monitor the driving track of the vehicle, the specific information of the driver and the vehicle in real time, providing more security for passengers to travel. In addition, the "smart code" is linked to the GPS data in the taxi, and passengers can scan the code to estimate the journey cost in advance, and can view the real-time travel track, driving speed, travel direction, and see if there is a yaw or detour.

　　After the trip, the "smart code" is connected to the in-car meter in real time. The driver lifts the meter to stop charging, and the fare displayed on the meter will directly bounce to the passenger’s mobile phone. Passengers can pay directly, and there is no need to manually enter the fare, which avoids the situation that passengers will enter errors and overpay when paying the fare through their mobile phone.

　　Anonymous service evaluation anti-violation "code" is more convenient to pay

　　In order to fill the gap in service evaluation of traditional cruise taxis, the "Smart Code" launched this time has been integrated into the evaluation system. Passengers can anonymously evaluate drivers from five dimensions: "Communication Politeness", "Quiet and Not Disturbing", "No Odor in People and Vehicles", "Clean and Comfortable Environment" and "Safe Driving". Drivers with high passenger satisfaction can receive priority orders and service rewards, which will also be used as a reference condition for the first evaluation in the industry.

　　For drivers with poor service, passengers can also make anonymous complaints through the "smart code", and the complaint content, itinerary information, driver information and other data will be transmitted in real time to the complaint acceptance department of the Municipal Taxi Administration for investigation and handling. Compared with telephone complaints, the "smart code" is more efficient, and it is easier to identify service violations such as detours and overcharges, which can effectively ensure the rights and interests of passengers.

　　In the payment process, in addition to scanning the "smart code" payment, Bank of Xi’an also provides a "seven-in-one" aggregate payment method. Passengers can complete the payment by scanning the "payment code" on the new service supervision card. It supports seven methods such as WeChat and Alipay, and also supports savings card and credit card payment, providing more options for passengers to pay conveniently. The fare will be directly credited to the driver’s bank card, without the need to withdraw again through the payment platform, saving the driver the withdrawal fee.

　　"IoT + Big Data" empowers taxi operations

　　The release of the new service supervision card and "taxi smart code" is the first time that the data of the Internet platform and in-car facilities has been connected in the national industry, marking an important step in the deepening reform of the taxi industry in Xi’an and the process of reducing the taxi network in Xi’an. The taxi industry in Xi’an plans to complete the first batch of 3,000 vehicles by August 31, and then complete the laying of all "taxi smart codes" in the city.

　　The reporter learned that the "smart code" uses the Internet of Things technology to integrate the information data of Yangzhao taxis, predict the demand for taxis through travel demand heat map and big data analytics, and rationally allocate urban taxi resources during peak hours to alleviate the problem of difficult taxis during peak hours. Help taxi drivers reduce empty driving rates and improve operational efficiency.

　　"The integration of old and new formats in the taxi industry is the trend of the times. Traditional cruise cars and online taxi-hailing cars should learn from each other, learn from each other’s strengths and complement each other’s weaknesses, and jointly provide passengers with high-quality and safe travel services." Wang Jian, director of Xi’an Taxi Management Office, said that the "smart code" is an important attempt launched by Xi’an taxi industry in the country. I hope citizens and drivers can actively use it and give more opinions.

　　It is understood that during the launch of the "smart code", both drivers and passengers can get rich rewards for using it. Taxi drivers who activate the new service supervision card can enjoy the first 5 yuan bonus, and if there are more than 60 transactions in the month, they can get a 30 yuan bonus; passengers can get different amounts of ride ticket rewards by scanning the code to complete the service evaluation of the driver, and the driver can also get the evaluation bonus. In the next step, the "smart code" will also launch electronic invoices, yaw reminders, lost and found, taxi combination, enterprise payment and other functions to continuously improve the service quality of cruise taxis in the industry. (Text/Photo, Reporter, Guo Peiran)

Recently, NIO disclosed its financial report for 2022. The NIO Xiaopeng ideal, which has always been compared by everyone, is inevitably used by the industry for financial competition. However, unexpectedly, NIO, which has always been the big brother in the new car manufacturing forces, has the highest revenue but more losses. In comparison, Xiaopeng and the ideal gross margin are slightly better.

Simply put, NIO lost 14.437 billion in 2022, an increase of 259.4% year-on-year; if calculated by the delivery volume of 122,486 vehicles last year, NIO will lose 117,800 yuan on average for every car sold. And you can also see that in the fourth quarter of last year, NIO’s gross profit margin fell to 3.9%, and the annual gross profit margin was only 10.4%. This data compares to the ideal 20% to know how low it is. In this case, does NIO have a future?

From its establishment in November 2014 to March 2023, NIO has experienced eight years. As the most powerful and reputable new energy vehicle company among many new car-making forces, Li Bin, the founder of NIO, is the founder of Yiche, the first overseas listed automotive Internet company in China. Before going public in 2018, NIO had received more than 2 billion US dollars in financing, and investors included Tencent, JD.com, Hillhouse, Hopu and other first-class institutions. In 2018, NIO successfully went public in the United States, with a financing scale of up to 960 million US dollars, making it the third largest financing scale among Chinese companies that went public in the United States that year. Although it encountered a capital chain crisis for more than a year after listing, and there was news of bankruptcy, NIO finally got 7 billion strategic investment through the assistance of Hefei state-owned assets, and got through the difficulties without danger.

First of all, NIO’s substation is one of the important factors of its loss. In the early days of NIO’s establishment, its substation model was regarded by many as its unique selling point, but now, this model has become a burden. It is reported that NIO currently has more than 140 substation, and each substation costs more than 10 million yuan to build. Although this has improved the user experience and brand value, NIO needs to bear huge pressure.

Secondly, as cost growth far outpaced revenue growth, NIO’s gross margin fell sharply. The higher the gross margin, the stronger the profitability and competitive advantage of the company’s products. And NIO’s automotive gross margin suddenly fell from 20.9% to 6.8% in the fourth quarter of 2022, which led to a loss. If we ask the reason for the low gross margin, we can find that the reasons are inventory reserves, accelerated depreciation of production equipment, loss of purchase commitments, and rising battery costs.

In addition to profit pressure, the other end of the deficit isR & DCost. In 2022, NIO’s R & D expenses were 10.836 billion yuan, an increase of 136.0% year-on-year.…At the same time, selling, general and administrative expenses were 10.537 billion yuan, an increase of 53.2% year-on-year. From this point of view, R & D expenses almost doubled, which was the main reason for the increase in expenses, while high sales, general expenses and administrative expenses also contributed to the loss.

Responsible editor:

Pony Ma, Chairperson and CEO of Tencent

　　The popularity of "Internet +" is not just because it appeared in Premier Li Keqiang’s government report, but the inevitable development of the times and the general trend of the development of information technology.

　　Speaking of "Internet +", Pony Ma, chairperson and chief executive of Tencent, said he first realised in 2013 that the internet was a cross-border concept. Later, the development of the Internet was at its height, and many traditional industry people then defined the Internet as something that disrupts, conflicts and replaces traditional industries. However, "things that disrupt, conflict and replace traditional industries" are not the essence of the Internet. "The Internet is a tool, and this tool should be available to any industry," he said. But the Internet is not just a tool, but a capability, a new DNA that, when combined with various industries, can give the latter new strength and regeneration ability.

????What kind of magic can the Internet "+" produce?

　　Back on March 5, Premier Li Keqiang delivered a government work report and formally proposed "formulating an’Internet + ‘action plan to promote the integration of mobile Internet, cloud computing, big data, Internet of Things, etc. with modern manufacturing, promote the healthy development of e-commerce, industrial Internet and Internet finance, and guide Internet companies to expand the international market." For a time, "Internet +" became a key buzzword in major media, and the power of the Internet extended to various industries such as transportation, medical care, education, manufacturing, and agriculture.

　　It can be seen from the daily life closest to the people that the Internet has unknowingly penetrated into everyone’s life. Functions such as social networking, shopping, payment, taxi hailing, car washing, and registration can almost all be realized through the Internet. The Internet is becoming one of the necessities of life on an equal footing with water and electricity. Pony Ma defines the Internet as a new information energy source. He believes that all industries can integrate "Internet +" into their own industries. If they do not do so, this industry and industry will be outdated and eliminated.

　　Although "Internet +" has not been a hot word for a long time, the Internet’s changes to traditional industries continue. From a broad perspective, "Internet +" is fully radiating to the tertiary industry based on the information and communication industry, and is penetrating into the primary and secondary industries. Services such as catering, tourism, entertainment and other services have begun to move towards a mature "Internet +" development stage. At the same time, industrial Internet and agricultural modernization will bring new opportunities for the transformation and upgrading of traditional industries.

　　In depth, "Internet +" has gradually penetrated from the link of information transmission to the links of multiple industrial chains such as manufacturing, distribution, and operation. Use information productivity to shift the scale production in the industrial age to a new production model that can meet the needs of personalized long tails. "Internet +" is penetrating from consumer goods to equipment manufacturing, energy, new materials and other industries, and will comprehensively promote the transformation of traditional industrial production methods.

　　According to official data, our country’s online retail enterprises have created more than 9 million jobs, and it is expected to reach 30 million by the end of 2015. Take WeChat as an example. In 2014, WeChat stimulated 95.20 billion of information consumption, equivalent to 3.4% of China’s total information consumption in 2014, driving social employment 10.07 million people. It is expected that by the end of 2015, WeChat-driven information consumption will grow to 142.80 billion yuan. This is the magic of Internet "+", but there are more than 10 million netizens in China. The above figures are just the tip of the iceberg dug out by China’s information economy. In the future, the number of Internet "+" will continue to set new records.

????Do subtraction before addition

　　For major traditional industries, compared to what the Internet can "+", they are more concerned about how to "+". An example that Ma Yun often cites is the **** between WeChat and operators about two and a half years ago. Some outsiders said that WeChat replaced text messages, which was a replacement and subversion for operators. He admitted that the pressure was very high at that time. This was the first major impact between mobile Internet and traditional communications. A year and a half ago, Internet finance attracted the attention of regulators again, and online credit cards were subsequently suspended. In the past year, Didi and Kuaidi have triggered government supervision issues in the transportation sector. There have been many collisions in the process of the integration of the Internet and traditional industries, but these collisions are not enough to stand in the way of traditional industries moving towards the Internet. In Ma Jintao’s view, the above problems are "healthy" and can be solved through discussions in various departments.

　　Pony Ma said that before the "Internet +" wave came, Tencent had made the largest organizational restructuring in history three years ago to adapt to the mobile Internet and the combination of the Internet and traditional industries. Tencent abandoned the "do everything" strategy, and search, e-commerce, and some O2O and small businesses have been axed. Now, Tencent only does two things: connectors and content industries.

　　In recent public occasions, Pony Ma has repeatedly explained the clear positioning of Tencent, and the most powerful backing for Tencent to become a connector that connects people, people, services, and devices is the two major platforms of QQ and WeChat. The latest data shows that WeChat has 549 million monthly active users, and more than 8 million official accounts, which are increasing at a rate of 15,000 per day. QQ’s monthly active users are 832 million, QQ space has 668 million monthly active users, and Tencent’s international users are 200 million, covering more than 200 countries and regions. It is this series of numbers that give Tencent the confidence to propose "connecting everything".

　　Pony Ma said that the second thing Tencent does is the content industry, which includes news, online games, videos, literature, music, etc., and other things will be handed over to partners. In the words of Pony Ma: "Before adding, you must first subtract." Pony Ma admitted that this is also the conclusion that Tencent has come to after years of pain. Tencent will firmly be the best partner for all entrepreneurs. Just like the saying "half life": Tencent now only retains half life and gives the other half life to partners, so that an ecosystem will be formed.

????Tencent "+" has produced fruitful results in various industries

　　After the two sessions this year, Tencent quickly launched the "Internet +" action. Since March 23, Tencent has signed "Internet +" strategic cooperation agreements with Henan, Chongqing, Shanghai, Tianjin, Hubei, Sichuan, Guizhou and other provinces and municipalities directly under the Central Government. And on April 29, it hosted the 2015 "Internet + China" Summit with the theme "Imperative". At this conference, Tencent launched the "Internet +" ecosystem for the first time. At this conference, 16 cities including Changsha, Wuxi and Dalian signed a strategic framework cooperation agreement with Tencent and became a member of the "Internet +" ecosystem. At present, some cities have access to WeChat city services, allowing citizens to enjoy more than 10 convenient services such as checking the weather, paying bills, booking passports, and inquiring about violations of regulations through WeChat.

　　But Tencent’s eyes are not only on the field of "smart cities". In terms of medical care, nearly 100 hospitals across the country have launched WeChat full-process visits, and more than 1,200 hospitals support WeChat registration. The service has accumulated more than 3 million patients, saving more than 6 million hours for patients and greatly improving efficiency. In terms of education, Tencent has cooperated with a number of educational institutions to open Tencent classrooms, opening more than 20,000 courses for primary and secondary schools, universities, vocational education, IT training and other multi-level people, with about 73,000 people taking classes every week. In terms of finance, WeBank also began to test its first Internet credit product "Microloan" after Premier Li Keqiang issued the first batch of online loans. In addition, in various fields such as emergency management and media, Tencent is doing "Internet +" exploration.

　　It is worth noting that in order to welcome the "maker era", Tencent has upgraded its open API, which has been running for nearly four years. On April 28, Tencent officially upgraded its startup base to Tencent Maker Space. Hou Xiaonan, general manager of Tencent open API, said at the summit: "Tencent hopes to integrate the power of society, integrate the alliance of venture capital, combine offline acceleration and online support, and create a three-dimensional Maker Space for entrepreneurs."

　　Data from Tencent shows that the total number of open API applications has reached 2.40 million, including entertainment, life, education and other aspects. The total number of entrepreneurs has reached 5 million, covering the first to third tier cities across the country. At the same time, over 500,000 square meters of 25 Tencent Maker space has been planned to land.

　　Pony Ma said: "In the new era, what Tencent needs to do is to build a ladder, that is, return to the core platform. What we can do is to provide all industries with spare parts and tools, so that they can fly higher and safer in the wave of integration with the mobile Internet." The innovative DNA brought by "Internet +" has begun to seep into various industries. I believe that the innovative seeds implanted with the "Internet +" gene will soon spread all over the country and continue to bear fruitful fruits.

Do you want to handle business? The service staff holding the Pad will take the initiative to walk up to you and do the business while standing and talking; you buy a villa or a large flat floor, but you don’t know how to network your home? At this time, you can touch the "model room" on the interactive big screen of the business hall, and you can see at a glance where to put a few routers; Xiaomi, Huawei, Apple and other companies have built a sales scene similar to the study and living room here. In addition to mobile phones, there are also various Internet celebrity products such as smart sweepers, smart speakers, and smart rearview mirrors…

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Today, Shanghai Telecom’s first smart business hall at 1551 Zhangyang Road has been upgraded and reopened to the outside world. This is also one of the five pilot smart business halls launched by China Telecom Group in Guangzhou, Nanjing, Hefei, Chengdu and Shanghai.

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They need to transform themselves, and their peers are also transforming

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Shanghai Telecom’s Zhangyang Road Business Hall was officially opened in June 2008. It is a first-class business hall operated by Shanghai Telecom. Because it is located in the bustling Lujiazui Financial District, it not only serves community residents, but also serves white-collar workers in surrounding business buildings. Therefore, the business volume has always been very large, and the sales of mobile phone digital products are also good. Why is it taking the lead in launching "change change" now?

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According to industry analysts, in recent years, with the opening of electronic channels such as operator’s official website, official Weibo, telephone customer service, APP, etc., the customer service function of traditional telecom business halls has been increasingly replaced; at the same time, with the development of Internet technology, the application of facial recognition, big data, scan code purchase, Mini Program and other advanced technologies of new retail enterprises emerge in an endless stream. In contrast, the traditional sales methods of mobile phones and digital products in telecom business halls are still very outdated and difficult to capture the hearts of young consumers. Zhangyang Road Business Hall is located in a prosperous area, surrounded by many high-end real estate and many commercial buildings. Therefore, the acceptance of taking the lead in transforming into a smart business hall is high.

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The transformation of Zhangyang Road business hall is also the result of internal competition in the industry. On December 18, the flagship business hall of Shanghai Mobile Changshou Road was replaced with "new makeup", which caused a lot of shock in the industry. The newly remodeled Changshou Road flagship business hall is carried by Shanghai Mobile’s "dual gigabit" network and integrates into multiple experience areas such as smart home, smart life, and e-sports mobile games. At the same time, the flagship store on Changshou Road has also been built into the first e-sports experience hall in the country. The core e-sports event area in the hall is supported by China Mobile’s Gigabit Optical Broadband network. The world-renowned game provider Perfect World and the world-renowned e-sports event KPL have joined hands with well-known Chinese game equipment providers Razer, Gigabyte AORUS, and Ningmeidu. The goal is to become a landmark of Shanghai e-sports culture. In the future, not only will dozens of formal or informal competitions be held here, but also live broadcasts of international e-sports events will be introduced.

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Since the mixed reform, China Unicom has successively used its own business hall resources in Guangzhou, Chengdu, Xuzhou and other places with Alibaba, JD.com, Suning.com and other e-commerce enterprises to jointly create "smart life experience stores". With the blessing of e-commerce, Unicom has further revitalized its own brick and mortar stores. At the same time, Alibaba, JD.com and other offline entities have opened up online and offline to implement new retail.?

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Each clerk has a QR code, and the user is the exclusive "fan" of the business hall.

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Walking into Shanghai Telecom’s new smart business hall, I saw that its spatial pattern was divided into 9 functional areas: entrance consultation area, smart home experience area, end point exhibition and sales area, service leisure area, business acceptance area, payment area, cooperation area, complete service area, and self-service area. The entrance consultation area has cancelled the manual consultation desk and served users through the intelligent customer identification and intelligent guidance system. After loading the facial recognition system, as soon as the high-star user enters the business hall, the service staff will receive the user’s information as soon as possible, so as to actively provide users with personal consulting services. The "mobile" business processing can also be completed through the handheld Pad, and customers no longer need to wait in line and go to the cabinet for processing, which greatly saves time.

The large screen in the pick-up area at the entrance of the business hall is connected to the Pad in the hands of the service staff through the network. When the service staff sees an object that needs mobile services, they will take the initiative to greet it.

"Xiao Ai, start the sweeping robot." The clerk gave an order to the Xiaomi speaker, and the Xiaomi sweeping robot began to clean the business hall carefully. For young people, smart homes help them free their hands and reduce the thought of cumbersome affairs. For the elderly with limited mobility, smart homes are a necessary guarantee for life. In this smart home exhibition area, customers can get up close and personal with smart home products such as smart smoke detectors, door and window alarms, Find smart pianos, etc.; in the end point experience area, I saw this business hall starting from a single mobile phone sales to a diversified smart end point sales expansion, the introduction of Huawei, Xiaomi and other brands close to 40 kinds of smart products, mobile phones, smart speakers, car purifiers and other smart products can be purchased in one stop in the business hall, users can scan the QR code on the product label, that is, you can understand the product more detailed technical parameters and instructions, can also be mobile payment, and the business hall provides home delivery services.

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From dial-up Internet to broadband, from copper cable to all-optical network, today, with the improvement of people’s living standards, intelligent networking for enterprises and institutions has begun to enter households with villas or large flat floors. In the past, intelligent networking was a relatively abstract concept, and people only knew that it was a magical thing that could cover the whole family with WIFI, full signal everywhere, and fast network at all times. How is intelligent networking realized? Many customers have little understanding of this. In the Zhangyang Road business hall, I saw that the intelligent network was displayed through AR technology, and the large screen in the display area had the room type map of the nearby community. Customers only need to click on the screen according to their own room type to see the real scene. Click on the corresponding room location to view the product information. Pick up your mobile phone and scan the QR code to achieve one-click ordering.

The intelligent networking experience area provides various room types of the surrounding main real estate, allowing users to follow the map and choose the best networking solution.

In the leisure experience area, Shanghai Telecom has created different areas according to the different age groups of users, including popular e-sports such as "VR Eating Chicken" and "QQ Speed Car", as well as VR movies, allowing users to immerse themselves in the entire virtual world.

Next to the machine that pays bills by itself, a large video game screen is placed, so that customers are no longer anxious when queuing.

In addition, in order to enhance customer stickiness, the business hall also tried the "DingTalk + Handmade Amoy" sales model. Each clerk has an exclusive QR code, and users scan the QR code through Taobao to become exclusive fans of the business hall.

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Telecom has a large number of self-owned business halls, and will become a force to be reckoned with in the new retail field after transformation

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Peng Hong, senior manager of China Telecom Group’s sales and channel development division, said that after the completion of the pilot of the five smart business halls at the end of this year, China Telecom will rapidly promote the construction of smart business halls in provincial capitals and important cities next year. By the end of the year, companies in all cities across the country will build at least one provincial-level benchmarking flagship store, achieving full coverage of administrative areas in cities and regions across the country. By 2020, the total number of smart business halls in the country will exceed 1,000.

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She said that the upgraded smart business hall has three major changes, one is the restructuring of sales and service processes, intelligent customer recognition through customer portrait big data, accurate matching of customer needs and marketing strategies, and integration of exhibition and sales in the store, shortening user waiting time and improving store operation efficiency; the second is to strengthen customer interaction experience, with traditional mobile, broadband, and end point product sales, transforming into a pan-intelligent end point, and diversifying the experience of smart family life solutions; the third is to unify the standardized image layout of stores, transforming from traditional stores to experiential and technology-based stores to attract young passengers.

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Although the transformation of China Telecom’s smart business hall is not early, it is much more specific than the other two in terms of steps. Why is this? Industry analysts believe that this is mainly because China Telecom has a huge number of its own business hall resources, far more than the other two operators, and due to historical reasons, the location is very advantageous. Therefore, the urgency of transformation is particularly urgent, and once China Telecom’s business hall forms a transformation model, in today’s high-quality physical store resources are increasingly scarce, it will become a force to be reckoned with in the new retail field.

Directed by Wang Jiawei, the new drama "Flowers" starring Hu Ge, Ma Yili, Tang Yan, Xin Zhilei and others is currently being broadcast on Tencent Video. In order to present the drama perfectly, Wang Jiawei spent three years polishing the camera. Not only does it run through its own unique style in narrative, but it also repeatedly recalls actors who have already finished filming. To be honest, many viewers of Wang Jiawei’s TV series did not have high expectations this time. After all, the shooting process and narrative style of TV series and movies are completely different.

Moreover, compared to movies, the filming of TV series takes a long time, and it is completely too late to pick the shots one by one. The more popular directors and actors are often in a state of seamless integration, and the progress of normal filming TV series is too slow. "Flowers" is different, because it is directed by Wang Jiawei and Hu Ge is the main male lead, so the drama has attracted the attention of many industries and platforms from the beginning of filming. Wang Jiawei is also really persistent in the drama, and forcefully made the TV series into a movie.

Sure enough, this drama did not live up to the expectations of most audiences. Although Wang Jiawei’s fragmented narrative style did not meet the taste of the remote control audience, the online broadcast volume of "Flowers" was in the process of steady growth, and the popularity of Tencent in-app also exceeded the 30,000 mark. Tang Yan played Miss Wang with a full personality and a complete growth line. Xin Zhilei played Li Li, who was also bright and moving under the camera of Wang Jiawei, and there was a big gap with the previous image, stunning many viewers who came to follow the drama.

It can be said that when filming Wong Kar-wai’s plays, actors have the opportunity to leave their own life scenes and unlock another image of themselves, but this does not apply to actors in the rising stage and actors who have not yet stabilized their coffee positions. Because Wong Kar-wai’s seriousness and dedication to the play exceeds the image of all working actors, even a powerful faction like Hu Ge can’t stand Wong Kar-wai’s dedication to the play. Because in the past, movies were filmed, so actors in the TV drama circle did not have a real sense of Wong Kar-wai’s stream-of-consciousness shooting method.

For example, Liang Jiahui, he admitted in an interview that when he entered the group, the director only told him that the role he was going to play was Huang Yaoshi, and there was no script to tell him what to play and how to play it. So in the later shooting process, Liang Jiahui was in a kind of confusion about not knowing what to shoot. In addition to the stream of consciousness method of film shooting, Wong Kar-wai also has a lot of experience in fooling actors. In the early years of filming movies, Wong Kar-wai used his superior fooling skills to deceive many actors at the level of best actor.

For example, Tony Leung. Because he was a screenwriter in the early days, Wong Kar-wai wrote a high-quality suspense film script on the spot, and immediately won the actor Tony Leung. However, when he arrived at the filming location in Argentina, Leung Chaowei was told by the director that the role he was going to play was gay. The movie Leung Chaowei was fooled into making was "Spring", which was later enthusiastically sought after by most fans.

First of all, regardless of whether the behavior of fooling people is correct, the mere fact of editing a script to deceive the best actor proves that Wang Jiawei himself is a talented top PUA master. From this, it can be seen that Wang Jiawei’s personal style is quite distinct. This time, Wang Jiawei, who came to shoot a TV series, still adheres to the same set of principles of making movies. Hu Ge was driven crazy in the process of walking through the scenes again and again, and posted on social platforms: If I stop acting, will you still support me?

At that time, many netizens were wondering why Hu Ge’s mental state was so beautiful. All their questions were answered in interviews with the creators released one after another after the show was broadcast. It turned out that Hu Ge’s collapse came from Wang Jiawei’s strict requirements for actors to act. In an interview with the media, Hu Ge said: In his opinion, "Flower" is not just a crew, but more like Hengdian Film Academy. In addition, the entire filming cycle of "Flower" is very long, and the actors will experience a period of exhaustion in both physical and mental aspects.

It is precisely because the filming time of "Flowers" took a full three years, and the actors kept reworking and reshooting according to Wang Jiawei’s requirements, so Hu Ge felt physically and mentally exhausted. According to the cast member, Wang Jiawei’s understanding of the play is usually not on the same channel as the actors, so the actors can only rely on themselves to constantly grope. Before the director nods, the actors can only repeat the same scene, which is a stream of consciousness shooting method that really makes many actors collapse.

Because he had no idea what kind of effect Wong Kar-wai wanted to achieve, he could only keep repeating the same scene. Tony Leung broke the news that he ate 26 bowls of wonton noodles in a row during the filming of "In the Mood for Love". Liu Jialing also said in an interview that during the filming of "The True Story of Ah Fei", he wiped the floor 27 times in a row, and in the middle of the filming, several actors suddenly felt that they could not act. Therefore, when choosing the film and television works directed by Wong Kar-wai, actors should be more careful.

Dong Yong, a veteran artist who starred in "Flowers", also said: "I have always used the standards of old artists to demand myself, and the standard of" one pass "is the basic quality of old actors, but when it comes to Wang Jiawei, there is no" one pass "at all. Director Wang Jiawei keeps asking actors to reshoot clips that he is not satisfied with. There is even a scene that has not been filmed more than 30 times in a row. Later, the director called out and gave Dong Yong a break. Who knows that the first scene back to the crew after the holiday is still the last one.

From this, it can be seen that Wong Kar-wai has a strong sense of responsibility for the film and television works he directs. The truest reaction of actors nowadays is the state he pursues in the film venue. It is precisely because of this that Wong Kar-wai will hand over so many film and television works that satisfy fans. Although Wong Kar-wai has extremely high requirements for every frame of "Flower", it is precisely because of this rare persistence and dedication to the work that "Flower" will be so precious in the era of frequent bad movies.

It can be said that Flower, whether it is the texture of the picture or the design of light and shadow, is completely unlike a TV drama, and it can be said that it is a perfect work of art. In addition to the great shock of the picture to the audience, the three actresses of the play have also reached a new height of beauty, and even left their own life scenes. Tang Yan has successfully transformed with the play, and her acting has been recognized by the audience. Her image has subverted the inherent dress of silly and sweet in the past, and her portrayal of Miss Wang’s role has been affirmed by many audiences.

Although Tang Yan gave up many film and television invitations in the early stage because of the filming of "Flowers", it was not a loss, at least because she successfully got rid of the label of the idol school in this drama, and the resource rating will definitely be higher in the future. Xin Zhilei also attracted much attention because of her role as the bright and moving Li Li in the drama, and the follow-up bonus should not be underestimated.

　　China News Service, June 14. On June 13, during the law enforcement inspection process, Shanghai Yiwang car-hailing broke through the customs and escaped, causing four injuries. The Shanghai Municipal Transportation Commission Law Enforcement Corps urgently interviewed Didi about the case on the 14th. Didi responded that it actively cooperated with the police to investigate the perpetrators. Staff have been dispatched to the hospital and will advance all medical expenses and arrange accommodation for the families of the injured.

　　Didi said that yesterday morning (June 13), a Didi driver in Shanghai lost control of his nervousness while evading transportation management law enforcement, and his car rammed into transportation management staff and passers-by, causing multiple injuries, one of which was seriously injured.

　　After the incident, Didi immediately set up an emergency working team and dispatched staff to the hospital at noon yesterday to go all out to do a good job in the rescue of the injured, including paying all medical expenses in advance, arranging accommodation for the families of the injured, etc. Everything is to treat the injured as the first priority. At the same time, Didi has been actively cooperating with the police to investigate the perpetrators.

　　Didi expressed that it is very sad and sorry for this unfortunate incident. Under any circumstances, safety is an untouchable red line, and Didi resolutely resists and condemns any behavior that ignores the safety of others.

　　According to the official WeChat news of the Shanghai Municipal Transportation Commission, on the morning of June 13, the Shanghai Municipal Transportation Commission Law Enforcement Corps and Jing’an Traffic Police were conducting law enforcement inspections at the intersection of Zhenning Road, Yan’an West Road. An illegal online car-hailing car escaped, causing four people to be injured in the process. After investigation, the white BYD car of the escape car "Shanghai AF08630" was registered on the Didi platform in May 2018, but neither the driver Hao nor the car had the qualifications to engage in online car-hailing business.

　　On the afternoon of the 13th, the Shanghai Municipal Transportation Commission Law Enforcement Corps launched an investigation into the driver Hao’s unauthorized operation of taxis. The driver will face a fine of 10,000 yuan and a penalty of temporarily withholding the motor vehicle driver’s license for three months. In response to the Shanghai branch of Didi Chuxing Technology Co., Ltd. providing ride-hailing information services for drivers and vehicles who do not have the qualification to operate, the Shanghai Municipal Transportation Commission Law Enforcement Corps has also filed an investigation, and the platform company will face an administrative penalty of 100,000 yuan. In addition, the public security department will further investigate the driver’s suspected violent resistance to the law and other behaviors.

　　On the morning of June 14, the Shanghai Municipal Transportation Commission Law Enforcement Corps will urgently interview Didi Chuxing Technology Co., Ltd. Shanghai Branch on this case.

1905 movie network feature Spring is strong, and April is approaching, and the spring-filled film market will also usher in a new lineup. Up to now, there have been many good films at home and abroad aimed at the Qingming Festival, with diverse film types and star-studded films, making people dizzy.

Among them, leading the release in front of the Qingming Festival, can it be better?

At the same time, in the new film of Qingming Festival, there are not only director Wan Dan Caima’s posthumous work, but also the new film of the animation master, and the film "The Great" Anti "and other films to be screened. During Qingming Festival, who can win the championship in one fell swoop?

Film critic Wu Yanyu said on the program that this year’s Qingming Films are destined to be a special schedule. On the one hand, this year’s films will give audiences a lively, rich and relevant experience in Qingming Films, and the previous weekend’s films will continue to release energy during the schedule. Movies about life thinking such as "Let’s Shake the Sun Together", "Snow Leopard" and "What kind of life do you want to live" can also attract more viewers’ attention in this schedule.

On the other hand, when the residual heat of the Spring Festival is gradually exhausted, and the May Day and summer holidays have not yet arrived, the Qingming file plays a connecting role at this time. Many films are set here. While seeking their own positioning, they also hope that the audience’s viewing enthusiasm and viewing habits can be better continued.

Hot movie promotion

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"Godzilla vs. King Kong 2: Rise of the Empires"

Director:

Starring:,,

Plot Synopsis: After the last Monster Burning Battle, King Kong and Godzilla will once again join forces to confront a great threat lurking in the world, and gradually explore the origin of these beasts and the mysteries of places such as Skull Island. At the same time, the veil of the ancient battle will also be revealed. It was the battle that created these extraordinary creatures and profoundly affected the fate of the human world.

What to watch: A new film released on the 10th anniversary of the birth of "Monster Universe" will also comprehensively upgrade the story between Godzilla and King Kong, the two monster kings. The film will tell the story more deeply from the perspective of monsters, allowing audiences to understand and explore more of the grand world view of the monster universe.

"Galaxy Writers"

Director:/

Starring : / / / Li Wenru/Song Xiaoliang　

Synopsis: A screenwriter who doesn’t listen to any revisions (Song Muzi, played), a screenwriter who listens to all revisions (Hewenjun, played), an arrogant, a bold, the strongest in the galaxy (Ruo) Party B, to challenge the top Party A company’s talent.

What to watch: The film has exploded since its debut at the film festival. As the "survival apocalypse of contemporary migrant workers", the film may become the next "workplace movie" hit.

"Let’s Shake the Sun Together"

Director:

Starring : / / / / Liu Dan

Synopsis: When "brainless" Lu Tu (Peng Yuchang, played) meets "unhappy" Ling Min (Li Gengxi, played), two young people with severe illness but very different personalities, because of the "Relay of Life" agreement, they accidentally embark on a healing journey full of love and strength.

What to watch: The film is the final chapter of Han Yan’s "life trilogy". Although it is a second set, there is no doubt that the love story of the critically ill patient is more suitable for the social emotions in the Qingming period. The superb acting skills of the two young stars and the spirit of facing life with a positive and sunny attitude can make people feel the power of the film.

The Snow Leopard.

Director:

Starring : / / /

Synopsis: A snow leopard breaks into a herdsman’s sheepfold and kills nine sheep. Therefore, the herdsman father and son are at odds. The son insists on killing the leopard, but the father insists on releasing the snow leopard. Faced with the huge loss of nine sheep, release or kill? The fates of humans and snow leopards seem to be tied together.

What to watch: This film is the last work of director Wanma Tseden, and it is also a story about how people and animals eventually get along. Director Wanma Tseden focuses on the story of his hometown on the Qinghai-Tibet Plateau to analyze the contradictions and conflicts between all things from a unique perspective, and also hides the grand proposition of human nature and life, which is worthy of deep consideration for every audience.

"What kind of life do you want to live?"

Director: Hayao Miyazaki

Starring: Satoshi Yamashi / / / Aimu/ 　

Synopsis: After the mother of the young Muzhen dies in the sea of fire, he forms a new family with his father and stepmother. Deep in sadness, Zhenren is gloomy and withdrawn, and it is difficult to integrate into the new environment. An accident, he follows a talking heron into the abandoned mysterious tower, but unexpectedly enters the fantasy "world of the dead" and embarks on an incredible adventure.

What to watch: The film is regarded as the 83-year-old Hayao Miyazaki’s "life film, farewell work". The superb production and story core have won the film global recognition. It has won a double harvest at the overseas box office and won several awards, including the 96th Academy Awards for Best Animated Feature. This time, the Qingming schedule was selected for release, and domestic audiences were also full of expectations. The number of people who wanted to see it has been far ahead of the films in the same schedule.

"The Grass World"

Director:

Starring : / / / /

Plot synopsis: Wu Tahua (Jiang Qinqin, played) is driven away from the tea garden by her lover (Chen Jianbin, played) on her front foot, and her back foot is tricked into the MLM organization "Butterfly International" by her closest good sister Jin Lan. After newly graduated college student He Mulian (Wu Lei, played) finds her mother, Wu Tahua, trapped in the MLM quagmire, she begins to try her best to rescue her.

What to watch: The film combines the story of "Mulian Saving the Mother" with the realistic issue of "anti-pyramid scheme". Through the victim’s perspective of He Mulian and Wu Taihua, it reveals the emotional manipulation behind pyramid scheme, restores the real scene of pyramid scheme, and shows the pyramid-style brainwashing trap. Jiang Qinqin also won the Best Actress of the 17th Asian Film Awards with this film. Her wonderful performance in the film is also worth looking forward to.

"The yellow bird is behind!"

Director:/

Starring : / / / / 　

Synopsis: Guan Xiuying (played) is brutally murdered, and the suspects with disparate identities have their own motives. Powerful people buy murderers to kill, gambler Zheng Wei (played by Huang Jue) sees the money, and a desperate woman Xiao Yazhen (played by Tao Hong) takes revenge and kills… Under the tracking of police officer Yuan Wenshan (played by Feng Shaofeng), it is found that there is another secret to the case.

What to watch: The film’s suspense elements are dense, the story and characters are set to be curious, the plot is reversed many times, and the truth is confusing. It coincides with the ancient Chinese saying "the mantis catches the cicada, and the yellow sparrow is behind". In addition to the "real murderer", there is also the real murderer.