Passengers can scan the "taxi smart code" to experience real-time itinerary inquiry, service evaluation and complaint, fare payment and other functions.

　　Yesterday morning, the Xi’an Taxi Management Office and Xi’an Taxi Association released a new type of service supervision card for Xi’an taxis. The content displayed on the card includes Xi’an’s unified "taxi payment code" and the country’s first "taxi smart code". The reporter learned that passengers only need to scan the "Xi’an Taxi Smart Code" to realize real-time itinerary inquiry, service evaluation and complaint, fare payment and other functions.

　　Real-time information can be known on the "code" to efficiently ensure passenger safety

　　The newly released Xi’an Taxi’s new service supervision card can not only display the driver’s photo, name, license plate number and other information, but also add two new functions: "Xi’an Taxi Smart Code" and "Xi’an Taxi Payment Code". The reporter found that the new service supervision card is not only placed in front of the co-pilot, but also intimately set up a service supervision card in the back row to facilitate passengers to scan the code.

　　After the trip starts, passengers can enter the WeChat Mini Program of TikTok Travel by scanning the "smart code" on the service supervision card to "claim" their trip. At the same time, the information queried and the information of the actual ride are verified through the "smart code", which can effectively identify cloned cars and condominium cars. It is worth mentioning that the "smart code" provides an itinerary sharing function. Passengers can share the ongoing itinerary with their family and friends. The party who receives the itinerary sharing can monitor the driving track of the vehicle, the specific information of the driver and the vehicle in real time, providing more security for passengers to travel. In addition, the "smart code" is linked to the GPS data in the taxi, and passengers can scan the code to estimate the journey cost in advance, and can view the real-time travel track, driving speed, travel direction, and see if there is a yaw or detour.

　　After the trip, the "smart code" is connected to the in-car meter in real time. The driver lifts the meter to stop charging, and the fare displayed on the meter will directly bounce to the passenger’s mobile phone. Passengers can pay directly, and there is no need to manually enter the fare, which avoids the situation that passengers will enter errors and overpay when paying the fare through their mobile phone.

　　Anonymous service evaluation anti-violation "code" is more convenient to pay

　　In order to fill the gap in service evaluation of traditional cruise taxis, the "Smart Code" launched this time has been integrated into the evaluation system. Passengers can anonymously evaluate drivers from five dimensions: "Communication Politeness", "Quiet and Not Disturbing", "No Odor in People and Vehicles", "Clean and Comfortable Environment" and "Safe Driving". Drivers with high passenger satisfaction can receive priority orders and service rewards, which will also be used as a reference condition for the first evaluation in the industry.

　　For drivers with poor service, passengers can also make anonymous complaints through the "smart code", and the complaint content, itinerary information, driver information and other data will be transmitted in real time to the complaint acceptance department of the Municipal Taxi Administration for investigation and handling. Compared with telephone complaints, the "smart code" is more efficient, and it is easier to identify service violations such as detours and overcharges, which can effectively ensure the rights and interests of passengers.

　　In the payment process, in addition to scanning the "smart code" payment, Bank of Xi’an also provides a "seven-in-one" aggregate payment method. Passengers can complete the payment by scanning the "payment code" on the new service supervision card. It supports seven methods such as WeChat and Alipay, and also supports savings card and credit card payment, providing more options for passengers to pay conveniently. The fare will be directly credited to the driver’s bank card, without the need to withdraw again through the payment platform, saving the driver the withdrawal fee.

　　"IoT + Big Data" empowers taxi operations

　　The release of the new service supervision card and "taxi smart code" is the first time that the data of the Internet platform and in-car facilities has been connected in the national industry, marking an important step in the deepening reform of the taxi industry in Xi’an and the process of reducing the taxi network in Xi’an. The taxi industry in Xi’an plans to complete the first batch of 3,000 vehicles by August 31, and then complete the laying of all "taxi smart codes" in the city.

　　The reporter learned that the "smart code" uses the Internet of Things technology to integrate the information data of Yangzhao taxis, predict the demand for taxis through travel demand heat map and big data analytics, and rationally allocate urban taxi resources during peak hours to alleviate the problem of difficult taxis during peak hours. Help taxi drivers reduce empty driving rates and improve operational efficiency.

　　"The integration of old and new formats in the taxi industry is the trend of the times. Traditional cruise cars and online taxi-hailing cars should learn from each other, learn from each other’s strengths and complement each other’s weaknesses, and jointly provide passengers with high-quality and safe travel services." Wang Jian, director of Xi’an Taxi Management Office, said that the "smart code" is an important attempt launched by Xi’an taxi industry in the country. I hope citizens and drivers can actively use it and give more opinions.

　　It is understood that during the launch of the "smart code", both drivers and passengers can get rich rewards for using it. Taxi drivers who activate the new service supervision card can enjoy the first 5 yuan bonus, and if there are more than 60 transactions in the month, they can get a 30 yuan bonus; passengers can get different amounts of ride ticket rewards by scanning the code to complete the service evaluation of the driver, and the driver can also get the evaluation bonus. In the next step, the "smart code" will also launch electronic invoices, yaw reminders, lost and found, taxi combination, enterprise payment and other functions to continuously improve the service quality of cruise taxis in the industry. (Text/Photo, Reporter, Guo Peiran)

Recently, NIO disclosed its financial report for 2022. The NIO Xiaopeng ideal, which has always been compared by everyone, is inevitably used by the industry for financial competition. However, unexpectedly, NIO, which has always been the big brother in the new car manufacturing forces, has the highest revenue but more losses. In comparison, Xiaopeng and the ideal gross margin are slightly better.

Simply put, NIO lost 14.437 billion in 2022, an increase of 259.4% year-on-year; if calculated by the delivery volume of 122,486 vehicles last year, NIO will lose 117,800 yuan on average for every car sold. And you can also see that in the fourth quarter of last year, NIO’s gross profit margin fell to 3.9%, and the annual gross profit margin was only 10.4%. This data compares to the ideal 20% to know how low it is. In this case, does NIO have a future?

From its establishment in November 2014 to March 2023, NIO has experienced eight years. As the most powerful and reputable new energy vehicle company among many new car-making forces, Li Bin, the founder of NIO, is the founder of Yiche, the first overseas listed automotive Internet company in China. Before going public in 2018, NIO had received more than 2 billion US dollars in financing, and investors included Tencent, JD.com, Hillhouse, Hopu and other first-class institutions. In 2018, NIO successfully went public in the United States, with a financing scale of up to 960 million US dollars, making it the third largest financing scale among Chinese companies that went public in the United States that year. Although it encountered a capital chain crisis for more than a year after listing, and there was news of bankruptcy, NIO finally got 7 billion strategic investment through the assistance of Hefei state-owned assets, and got through the difficulties without danger.

First of all, NIO’s substation is one of the important factors of its loss. In the early days of NIO’s establishment, its substation model was regarded by many as its unique selling point, but now, this model has become a burden. It is reported that NIO currently has more than 140 substation, and each substation costs more than 10 million yuan to build. Although this has improved the user experience and brand value, NIO needs to bear huge pressure.

Secondly, as cost growth far outpaced revenue growth, NIO’s gross margin fell sharply. The higher the gross margin, the stronger the profitability and competitive advantage of the company’s products. And NIO’s automotive gross margin suddenly fell from 20.9% to 6.8% in the fourth quarter of 2022, which led to a loss. If we ask the reason for the low gross margin, we can find that the reasons are inventory reserves, accelerated depreciation of production equipment, loss of purchase commitments, and rising battery costs.

In addition to profit pressure, the other end of the deficit isR & DCost. In 2022, NIO’s R & D expenses were 10.836 billion yuan, an increase of 136.0% year-on-year.…At the same time, selling, general and administrative expenses were 10.537 billion yuan, an increase of 53.2% year-on-year. From this point of view, R & D expenses almost doubled, which was the main reason for the increase in expenses, while high sales, general expenses and administrative expenses also contributed to the loss.

Responsible editor:

Pony Ma, Chairperson and CEO of Tencent

　　The popularity of "Internet +" is not just because it appeared in Premier Li Keqiang’s government report, but the inevitable development of the times and the general trend of the development of information technology.

　　Speaking of "Internet +", Pony Ma, chairperson and chief executive of Tencent, said he first realised in 2013 that the internet was a cross-border concept. Later, the development of the Internet was at its height, and many traditional industry people then defined the Internet as something that disrupts, conflicts and replaces traditional industries. However, "things that disrupt, conflict and replace traditional industries" are not the essence of the Internet. "The Internet is a tool, and this tool should be available to any industry," he said. But the Internet is not just a tool, but a capability, a new DNA that, when combined with various industries, can give the latter new strength and regeneration ability.

????What kind of magic can the Internet "+" produce?

　　Back on March 5, Premier Li Keqiang delivered a government work report and formally proposed "formulating an’Internet + ‘action plan to promote the integration of mobile Internet, cloud computing, big data, Internet of Things, etc. with modern manufacturing, promote the healthy development of e-commerce, industrial Internet and Internet finance, and guide Internet companies to expand the international market." For a time, "Internet +" became a key buzzword in major media, and the power of the Internet extended to various industries such as transportation, medical care, education, manufacturing, and agriculture.

　　It can be seen from the daily life closest to the people that the Internet has unknowingly penetrated into everyone’s life. Functions such as social networking, shopping, payment, taxi hailing, car washing, and registration can almost all be realized through the Internet. The Internet is becoming one of the necessities of life on an equal footing with water and electricity. Pony Ma defines the Internet as a new information energy source. He believes that all industries can integrate "Internet +" into their own industries. If they do not do so, this industry and industry will be outdated and eliminated.

　　Although "Internet +" has not been a hot word for a long time, the Internet’s changes to traditional industries continue. From a broad perspective, "Internet +" is fully radiating to the tertiary industry based on the information and communication industry, and is penetrating into the primary and secondary industries. Services such as catering, tourism, entertainment and other services have begun to move towards a mature "Internet +" development stage. At the same time, industrial Internet and agricultural modernization will bring new opportunities for the transformation and upgrading of traditional industries.

　　In depth, "Internet +" has gradually penetrated from the link of information transmission to the links of multiple industrial chains such as manufacturing, distribution, and operation. Use information productivity to shift the scale production in the industrial age to a new production model that can meet the needs of personalized long tails. "Internet +" is penetrating from consumer goods to equipment manufacturing, energy, new materials and other industries, and will comprehensively promote the transformation of traditional industrial production methods.

　　According to official data, our country’s online retail enterprises have created more than 9 million jobs, and it is expected to reach 30 million by the end of 2015. Take WeChat as an example. In 2014, WeChat stimulated 95.20 billion of information consumption, equivalent to 3.4% of China’s total information consumption in 2014, driving social employment 10.07 million people. It is expected that by the end of 2015, WeChat-driven information consumption will grow to 142.80 billion yuan. This is the magic of Internet "+", but there are more than 10 million netizens in China. The above figures are just the tip of the iceberg dug out by China’s information economy. In the future, the number of Internet "+" will continue to set new records.

????Do subtraction before addition

　　For major traditional industries, compared to what the Internet can "+", they are more concerned about how to "+". An example that Ma Yun often cites is the **** between WeChat and operators about two and a half years ago. Some outsiders said that WeChat replaced text messages, which was a replacement and subversion for operators. He admitted that the pressure was very high at that time. This was the first major impact between mobile Internet and traditional communications. A year and a half ago, Internet finance attracted the attention of regulators again, and online credit cards were subsequently suspended. In the past year, Didi and Kuaidi have triggered government supervision issues in the transportation sector. There have been many collisions in the process of the integration of the Internet and traditional industries, but these collisions are not enough to stand in the way of traditional industries moving towards the Internet. In Ma Jintao’s view, the above problems are "healthy" and can be solved through discussions in various departments.

　　Pony Ma said that before the "Internet +" wave came, Tencent had made the largest organizational restructuring in history three years ago to adapt to the mobile Internet and the combination of the Internet and traditional industries. Tencent abandoned the "do everything" strategy, and search, e-commerce, and some O2O and small businesses have been axed. Now, Tencent only does two things: connectors and content industries.

　　In recent public occasions, Pony Ma has repeatedly explained the clear positioning of Tencent, and the most powerful backing for Tencent to become a connector that connects people, people, services, and devices is the two major platforms of QQ and WeChat. The latest data shows that WeChat has 549 million monthly active users, and more than 8 million official accounts, which are increasing at a rate of 15,000 per day. QQ’s monthly active users are 832 million, QQ space has 668 million monthly active users, and Tencent’s international users are 200 million, covering more than 200 countries and regions. It is this series of numbers that give Tencent the confidence to propose "connecting everything".

　　Pony Ma said that the second thing Tencent does is the content industry, which includes news, online games, videos, literature, music, etc., and other things will be handed over to partners. In the words of Pony Ma: "Before adding, you must first subtract." Pony Ma admitted that this is also the conclusion that Tencent has come to after years of pain. Tencent will firmly be the best partner for all entrepreneurs. Just like the saying "half life": Tencent now only retains half life and gives the other half life to partners, so that an ecosystem will be formed.

????Tencent "+" has produced fruitful results in various industries

　　After the two sessions this year, Tencent quickly launched the "Internet +" action. Since March 23, Tencent has signed "Internet +" strategic cooperation agreements with Henan, Chongqing, Shanghai, Tianjin, Hubei, Sichuan, Guizhou and other provinces and municipalities directly under the Central Government. And on April 29, it hosted the 2015 "Internet + China" Summit with the theme "Imperative". At this conference, Tencent launched the "Internet +" ecosystem for the first time. At this conference, 16 cities including Changsha, Wuxi and Dalian signed a strategic framework cooperation agreement with Tencent and became a member of the "Internet +" ecosystem. At present, some cities have access to WeChat city services, allowing citizens to enjoy more than 10 convenient services such as checking the weather, paying bills, booking passports, and inquiring about violations of regulations through WeChat.

　　But Tencent’s eyes are not only on the field of "smart cities". In terms of medical care, nearly 100 hospitals across the country have launched WeChat full-process visits, and more than 1,200 hospitals support WeChat registration. The service has accumulated more than 3 million patients, saving more than 6 million hours for patients and greatly improving efficiency. In terms of education, Tencent has cooperated with a number of educational institutions to open Tencent classrooms, opening more than 20,000 courses for primary and secondary schools, universities, vocational education, IT training and other multi-level people, with about 73,000 people taking classes every week. In terms of finance, WeBank also began to test its first Internet credit product "Microloan" after Premier Li Keqiang issued the first batch of online loans. In addition, in various fields such as emergency management and media, Tencent is doing "Internet +" exploration.

　　It is worth noting that in order to welcome the "maker era", Tencent has upgraded its open API, which has been running for nearly four years. On April 28, Tencent officially upgraded its startup base to Tencent Maker Space. Hou Xiaonan, general manager of Tencent open API, said at the summit: "Tencent hopes to integrate the power of society, integrate the alliance of venture capital, combine offline acceleration and online support, and create a three-dimensional Maker Space for entrepreneurs."

　　Data from Tencent shows that the total number of open API applications has reached 2.40 million, including entertainment, life, education and other aspects. The total number of entrepreneurs has reached 5 million, covering the first to third tier cities across the country. At the same time, over 500,000 square meters of 25 Tencent Maker space has been planned to land.

　　Pony Ma said: "In the new era, what Tencent needs to do is to build a ladder, that is, return to the core platform. What we can do is to provide all industries with spare parts and tools, so that they can fly higher and safer in the wave of integration with the mobile Internet." The innovative DNA brought by "Internet +" has begun to seep into various industries. I believe that the innovative seeds implanted with the "Internet +" gene will soon spread all over the country and continue to bear fruitful fruits.

Do you want to handle business? The service staff holding the Pad will take the initiative to walk up to you and do the business while standing and talking; you buy a villa or a large flat floor, but you don’t know how to network your home? At this time, you can touch the "model room" on the interactive big screen of the business hall, and you can see at a glance where to put a few routers; Xiaomi, Huawei, Apple and other companies have built a sales scene similar to the study and living room here. In addition to mobile phones, there are also various Internet celebrity products such as smart sweepers, smart speakers, and smart rearview mirrors…

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Today, Shanghai Telecom’s first smart business hall at 1551 Zhangyang Road has been upgraded and reopened to the outside world. This is also one of the five pilot smart business halls launched by China Telecom Group in Guangzhou, Nanjing, Hefei, Chengdu and Shanghai.

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They need to transform themselves, and their peers are also transforming

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Shanghai Telecom’s Zhangyang Road Business Hall was officially opened in June 2008. It is a first-class business hall operated by Shanghai Telecom. Because it is located in the bustling Lujiazui Financial District, it not only serves community residents, but also serves white-collar workers in surrounding business buildings. Therefore, the business volume has always been very large, and the sales of mobile phone digital products are also good. Why is it taking the lead in launching "change change" now?

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According to industry analysts, in recent years, with the opening of electronic channels such as operator’s official website, official Weibo, telephone customer service, APP, etc., the customer service function of traditional telecom business halls has been increasingly replaced; at the same time, with the development of Internet technology, the application of facial recognition, big data, scan code purchase, Mini Program and other advanced technologies of new retail enterprises emerge in an endless stream. In contrast, the traditional sales methods of mobile phones and digital products in telecom business halls are still very outdated and difficult to capture the hearts of young consumers. Zhangyang Road Business Hall is located in a prosperous area, surrounded by many high-end real estate and many commercial buildings. Therefore, the acceptance of taking the lead in transforming into a smart business hall is high.

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The transformation of Zhangyang Road business hall is also the result of internal competition in the industry. On December 18, the flagship business hall of Shanghai Mobile Changshou Road was replaced with "new makeup", which caused a lot of shock in the industry. The newly remodeled Changshou Road flagship business hall is carried by Shanghai Mobile’s "dual gigabit" network and integrates into multiple experience areas such as smart home, smart life, and e-sports mobile games. At the same time, the flagship store on Changshou Road has also been built into the first e-sports experience hall in the country. The core e-sports event area in the hall is supported by China Mobile’s Gigabit Optical Broadband network. The world-renowned game provider Perfect World and the world-renowned e-sports event KPL have joined hands with well-known Chinese game equipment providers Razer, Gigabyte AORUS, and Ningmeidu. The goal is to become a landmark of Shanghai e-sports culture. In the future, not only will dozens of formal or informal competitions be held here, but also live broadcasts of international e-sports events will be introduced.

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Since the mixed reform, China Unicom has successively used its own business hall resources in Guangzhou, Chengdu, Xuzhou and other places with Alibaba, JD.com, Suning.com and other e-commerce enterprises to jointly create "smart life experience stores". With the blessing of e-commerce, Unicom has further revitalized its own brick and mortar stores. At the same time, Alibaba, JD.com and other offline entities have opened up online and offline to implement new retail.?

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Each clerk has a QR code, and the user is the exclusive "fan" of the business hall.

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Walking into Shanghai Telecom’s new smart business hall, I saw that its spatial pattern was divided into 9 functional areas: entrance consultation area, smart home experience area, end point exhibition and sales area, service leisure area, business acceptance area, payment area, cooperation area, complete service area, and self-service area. The entrance consultation area has cancelled the manual consultation desk and served users through the intelligent customer identification and intelligent guidance system. After loading the facial recognition system, as soon as the high-star user enters the business hall, the service staff will receive the user’s information as soon as possible, so as to actively provide users with personal consulting services. The "mobile" business processing can also be completed through the handheld Pad, and customers no longer need to wait in line and go to the cabinet for processing, which greatly saves time.

The large screen in the pick-up area at the entrance of the business hall is connected to the Pad in the hands of the service staff through the network. When the service staff sees an object that needs mobile services, they will take the initiative to greet it.

"Xiao Ai, start the sweeping robot." The clerk gave an order to the Xiaomi speaker, and the Xiaomi sweeping robot began to clean the business hall carefully. For young people, smart homes help them free their hands and reduce the thought of cumbersome affairs. For the elderly with limited mobility, smart homes are a necessary guarantee for life. In this smart home exhibition area, customers can get up close and personal with smart home products such as smart smoke detectors, door and window alarms, Find smart pianos, etc.; in the end point experience area, I saw this business hall starting from a single mobile phone sales to a diversified smart end point sales expansion, the introduction of Huawei, Xiaomi and other brands close to 40 kinds of smart products, mobile phones, smart speakers, car purifiers and other smart products can be purchased in one stop in the business hall, users can scan the QR code on the product label, that is, you can understand the product more detailed technical parameters and instructions, can also be mobile payment, and the business hall provides home delivery services.

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From dial-up Internet to broadband, from copper cable to all-optical network, today, with the improvement of people’s living standards, intelligent networking for enterprises and institutions has begun to enter households with villas or large flat floors. In the past, intelligent networking was a relatively abstract concept, and people only knew that it was a magical thing that could cover the whole family with WIFI, full signal everywhere, and fast network at all times. How is intelligent networking realized? Many customers have little understanding of this. In the Zhangyang Road business hall, I saw that the intelligent network was displayed through AR technology, and the large screen in the display area had the room type map of the nearby community. Customers only need to click on the screen according to their own room type to see the real scene. Click on the corresponding room location to view the product information. Pick up your mobile phone and scan the QR code to achieve one-click ordering.

The intelligent networking experience area provides various room types of the surrounding main real estate, allowing users to follow the map and choose the best networking solution.

In the leisure experience area, Shanghai Telecom has created different areas according to the different age groups of users, including popular e-sports such as "VR Eating Chicken" and "QQ Speed Car", as well as VR movies, allowing users to immerse themselves in the entire virtual world.

Next to the machine that pays bills by itself, a large video game screen is placed, so that customers are no longer anxious when queuing.

In addition, in order to enhance customer stickiness, the business hall also tried the "DingTalk + Handmade Amoy" sales model. Each clerk has an exclusive QR code, and users scan the QR code through Taobao to become exclusive fans of the business hall.

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Telecom has a large number of self-owned business halls, and will become a force to be reckoned with in the new retail field after transformation

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Peng Hong, senior manager of China Telecom Group’s sales and channel development division, said that after the completion of the pilot of the five smart business halls at the end of this year, China Telecom will rapidly promote the construction of smart business halls in provincial capitals and important cities next year. By the end of the year, companies in all cities across the country will build at least one provincial-level benchmarking flagship store, achieving full coverage of administrative areas in cities and regions across the country. By 2020, the total number of smart business halls in the country will exceed 1,000.

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She said that the upgraded smart business hall has three major changes, one is the restructuring of sales and service processes, intelligent customer recognition through customer portrait big data, accurate matching of customer needs and marketing strategies, and integration of exhibition and sales in the store, shortening user waiting time and improving store operation efficiency; the second is to strengthen customer interaction experience, with traditional mobile, broadband, and end point product sales, transforming into a pan-intelligent end point, and diversifying the experience of smart family life solutions; the third is to unify the standardized image layout of stores, transforming from traditional stores to experiential and technology-based stores to attract young passengers.

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Although the transformation of China Telecom’s smart business hall is not early, it is much more specific than the other two in terms of steps. Why is this? Industry analysts believe that this is mainly because China Telecom has a huge number of its own business hall resources, far more than the other two operators, and due to historical reasons, the location is very advantageous. Therefore, the urgency of transformation is particularly urgent, and once China Telecom’s business hall forms a transformation model, in today’s high-quality physical store resources are increasingly scarce, it will become a force to be reckoned with in the new retail field.

Directed by Wang Jiawei, the new drama "Flowers" starring Hu Ge, Ma Yili, Tang Yan, Xin Zhilei and others is currently being broadcast on Tencent Video. In order to present the drama perfectly, Wang Jiawei spent three years polishing the camera. Not only does it run through its own unique style in narrative, but it also repeatedly recalls actors who have already finished filming. To be honest, many viewers of Wang Jiawei’s TV series did not have high expectations this time. After all, the shooting process and narrative style of TV series and movies are completely different.

Moreover, compared to movies, the filming of TV series takes a long time, and it is completely too late to pick the shots one by one. The more popular directors and actors are often in a state of seamless integration, and the progress of normal filming TV series is too slow. "Flowers" is different, because it is directed by Wang Jiawei and Hu Ge is the main male lead, so the drama has attracted the attention of many industries and platforms from the beginning of filming. Wang Jiawei is also really persistent in the drama, and forcefully made the TV series into a movie.

Sure enough, this drama did not live up to the expectations of most audiences. Although Wang Jiawei’s fragmented narrative style did not meet the taste of the remote control audience, the online broadcast volume of "Flowers" was in the process of steady growth, and the popularity of Tencent in-app also exceeded the 30,000 mark. Tang Yan played Miss Wang with a full personality and a complete growth line. Xin Zhilei played Li Li, who was also bright and moving under the camera of Wang Jiawei, and there was a big gap with the previous image, stunning many viewers who came to follow the drama.

It can be said that when filming Wong Kar-wai’s plays, actors have the opportunity to leave their own life scenes and unlock another image of themselves, but this does not apply to actors in the rising stage and actors who have not yet stabilized their coffee positions. Because Wong Kar-wai’s seriousness and dedication to the play exceeds the image of all working actors, even a powerful faction like Hu Ge can’t stand Wong Kar-wai’s dedication to the play. Because in the past, movies were filmed, so actors in the TV drama circle did not have a real sense of Wong Kar-wai’s stream-of-consciousness shooting method.

For example, Liang Jiahui, he admitted in an interview that when he entered the group, the director only told him that the role he was going to play was Huang Yaoshi, and there was no script to tell him what to play and how to play it. So in the later shooting process, Liang Jiahui was in a kind of confusion about not knowing what to shoot. In addition to the stream of consciousness method of film shooting, Wong Kar-wai also has a lot of experience in fooling actors. In the early years of filming movies, Wong Kar-wai used his superior fooling skills to deceive many actors at the level of best actor.

For example, Tony Leung. Because he was a screenwriter in the early days, Wong Kar-wai wrote a high-quality suspense film script on the spot, and immediately won the actor Tony Leung. However, when he arrived at the filming location in Argentina, Leung Chaowei was told by the director that the role he was going to play was gay. The movie Leung Chaowei was fooled into making was "Spring", which was later enthusiastically sought after by most fans.

First of all, regardless of whether the behavior of fooling people is correct, the mere fact of editing a script to deceive the best actor proves that Wang Jiawei himself is a talented top PUA master. From this, it can be seen that Wang Jiawei’s personal style is quite distinct. This time, Wang Jiawei, who came to shoot a TV series, still adheres to the same set of principles of making movies. Hu Ge was driven crazy in the process of walking through the scenes again and again, and posted on social platforms: If I stop acting, will you still support me?

At that time, many netizens were wondering why Hu Ge’s mental state was so beautiful. All their questions were answered in interviews with the creators released one after another after the show was broadcast. It turned out that Hu Ge’s collapse came from Wang Jiawei’s strict requirements for actors to act. In an interview with the media, Hu Ge said: In his opinion, "Flower" is not just a crew, but more like Hengdian Film Academy. In addition, the entire filming cycle of "Flower" is very long, and the actors will experience a period of exhaustion in both physical and mental aspects.

It is precisely because the filming time of "Flowers" took a full three years, and the actors kept reworking and reshooting according to Wang Jiawei’s requirements, so Hu Ge felt physically and mentally exhausted. According to the cast member, Wang Jiawei’s understanding of the play is usually not on the same channel as the actors, so the actors can only rely on themselves to constantly grope. Before the director nods, the actors can only repeat the same scene, which is a stream of consciousness shooting method that really makes many actors collapse.

Because he had no idea what kind of effect Wong Kar-wai wanted to achieve, he could only keep repeating the same scene. Tony Leung broke the news that he ate 26 bowls of wonton noodles in a row during the filming of "In the Mood for Love". Liu Jialing also said in an interview that during the filming of "The True Story of Ah Fei", he wiped the floor 27 times in a row, and in the middle of the filming, several actors suddenly felt that they could not act. Therefore, when choosing the film and television works directed by Wong Kar-wai, actors should be more careful.

Dong Yong, a veteran artist who starred in "Flowers", also said: "I have always used the standards of old artists to demand myself, and the standard of" one pass "is the basic quality of old actors, but when it comes to Wang Jiawei, there is no" one pass "at all. Director Wang Jiawei keeps asking actors to reshoot clips that he is not satisfied with. There is even a scene that has not been filmed more than 30 times in a row. Later, the director called out and gave Dong Yong a break. Who knows that the first scene back to the crew after the holiday is still the last one.

From this, it can be seen that Wong Kar-wai has a strong sense of responsibility for the film and television works he directs. The truest reaction of actors nowadays is the state he pursues in the film venue. It is precisely because of this that Wong Kar-wai will hand over so many film and television works that satisfy fans. Although Wong Kar-wai has extremely high requirements for every frame of "Flower", it is precisely because of this rare persistence and dedication to the work that "Flower" will be so precious in the era of frequent bad movies.

It can be said that Flower, whether it is the texture of the picture or the design of light and shadow, is completely unlike a TV drama, and it can be said that it is a perfect work of art. In addition to the great shock of the picture to the audience, the three actresses of the play have also reached a new height of beauty, and even left their own life scenes. Tang Yan has successfully transformed with the play, and her acting has been recognized by the audience. Her image has subverted the inherent dress of silly and sweet in the past, and her portrayal of Miss Wang’s role has been affirmed by many audiences.

Although Tang Yan gave up many film and television invitations in the early stage because of the filming of "Flowers", it was not a loss, at least because she successfully got rid of the label of the idol school in this drama, and the resource rating will definitely be higher in the future. Xin Zhilei also attracted much attention because of her role as the bright and moving Li Li in the drama, and the follow-up bonus should not be underestimated.

　　China News Service, June 14. On June 13, during the law enforcement inspection process, Shanghai Yiwang car-hailing broke through the customs and escaped, causing four injuries. The Shanghai Municipal Transportation Commission Law Enforcement Corps urgently interviewed Didi about the case on the 14th. Didi responded that it actively cooperated with the police to investigate the perpetrators. Staff have been dispatched to the hospital and will advance all medical expenses and arrange accommodation for the families of the injured.

　　Didi said that yesterday morning (June 13), a Didi driver in Shanghai lost control of his nervousness while evading transportation management law enforcement, and his car rammed into transportation management staff and passers-by, causing multiple injuries, one of which was seriously injured.

　　After the incident, Didi immediately set up an emergency working team and dispatched staff to the hospital at noon yesterday to go all out to do a good job in the rescue of the injured, including paying all medical expenses in advance, arranging accommodation for the families of the injured, etc. Everything is to treat the injured as the first priority. At the same time, Didi has been actively cooperating with the police to investigate the perpetrators.

　　Didi expressed that it is very sad and sorry for this unfortunate incident. Under any circumstances, safety is an untouchable red line, and Didi resolutely resists and condemns any behavior that ignores the safety of others.

　　According to the official WeChat news of the Shanghai Municipal Transportation Commission, on the morning of June 13, the Shanghai Municipal Transportation Commission Law Enforcement Corps and Jing’an Traffic Police were conducting law enforcement inspections at the intersection of Zhenning Road, Yan’an West Road. An illegal online car-hailing car escaped, causing four people to be injured in the process. After investigation, the white BYD car of the escape car "Shanghai AF08630" was registered on the Didi platform in May 2018, but neither the driver Hao nor the car had the qualifications to engage in online car-hailing business.

　　On the afternoon of the 13th, the Shanghai Municipal Transportation Commission Law Enforcement Corps launched an investigation into the driver Hao’s unauthorized operation of taxis. The driver will face a fine of 10,000 yuan and a penalty of temporarily withholding the motor vehicle driver’s license for three months. In response to the Shanghai branch of Didi Chuxing Technology Co., Ltd. providing ride-hailing information services for drivers and vehicles who do not have the qualification to operate, the Shanghai Municipal Transportation Commission Law Enforcement Corps has also filed an investigation, and the platform company will face an administrative penalty of 100,000 yuan. In addition, the public security department will further investigate the driver’s suspected violent resistance to the law and other behaviors.

　　On the morning of June 14, the Shanghai Municipal Transportation Commission Law Enforcement Corps will urgently interview Didi Chuxing Technology Co., Ltd. Shanghai Branch on this case.

1905 movie network feature Spring is strong, and April is approaching, and the spring-filled film market will also usher in a new lineup. Up to now, there have been many good films at home and abroad aimed at the Qingming Festival, with diverse film types and star-studded films, making people dizzy.

Among them, leading the release in front of the Qingming Festival, can it be better?

At the same time, in the new film of Qingming Festival, there are not only director Wan Dan Caima’s posthumous work, but also the new film of the animation master, and the film "The Great" Anti "and other films to be screened. During Qingming Festival, who can win the championship in one fell swoop?

Film critic Wu Yanyu said on the program that this year’s Qingming Films are destined to be a special schedule. On the one hand, this year’s films will give audiences a lively, rich and relevant experience in Qingming Films, and the previous weekend’s films will continue to release energy during the schedule. Movies about life thinking such as "Let’s Shake the Sun Together", "Snow Leopard" and "What kind of life do you want to live" can also attract more viewers’ attention in this schedule.

On the other hand, when the residual heat of the Spring Festival is gradually exhausted, and the May Day and summer holidays have not yet arrived, the Qingming file plays a connecting role at this time. Many films are set here. While seeking their own positioning, they also hope that the audience’s viewing enthusiasm and viewing habits can be better continued.

Hot movie promotion

(Sort by release date)

"Godzilla vs. King Kong 2: Rise of the Empires"

Director:

Starring:,,

Plot Synopsis: After the last Monster Burning Battle, King Kong and Godzilla will once again join forces to confront a great threat lurking in the world, and gradually explore the origin of these beasts and the mysteries of places such as Skull Island. At the same time, the veil of the ancient battle will also be revealed. It was the battle that created these extraordinary creatures and profoundly affected the fate of the human world.

What to watch: A new film released on the 10th anniversary of the birth of "Monster Universe" will also comprehensively upgrade the story between Godzilla and King Kong, the two monster kings. The film will tell the story more deeply from the perspective of monsters, allowing audiences to understand and explore more of the grand world view of the monster universe.

"Galaxy Writers"

Director:/

Starring : / / / Li Wenru/Song Xiaoliang　

Synopsis: A screenwriter who doesn’t listen to any revisions (Song Muzi, played), a screenwriter who listens to all revisions (Hewenjun, played), an arrogant, a bold, the strongest in the galaxy (Ruo) Party B, to challenge the top Party A company’s talent.

What to watch: The film has exploded since its debut at the film festival. As the "survival apocalypse of contemporary migrant workers", the film may become the next "workplace movie" hit.

"Let’s Shake the Sun Together"

Director:

Starring : / / / / Liu Dan

Synopsis: When "brainless" Lu Tu (Peng Yuchang, played) meets "unhappy" Ling Min (Li Gengxi, played), two young people with severe illness but very different personalities, because of the "Relay of Life" agreement, they accidentally embark on a healing journey full of love and strength.

What to watch: The film is the final chapter of Han Yan’s "life trilogy". Although it is a second set, there is no doubt that the love story of the critically ill patient is more suitable for the social emotions in the Qingming period. The superb acting skills of the two young stars and the spirit of facing life with a positive and sunny attitude can make people feel the power of the film.

The Snow Leopard.

Director:

Starring : / / /

Synopsis: A snow leopard breaks into a herdsman’s sheepfold and kills nine sheep. Therefore, the herdsman father and son are at odds. The son insists on killing the leopard, but the father insists on releasing the snow leopard. Faced with the huge loss of nine sheep, release or kill? The fates of humans and snow leopards seem to be tied together.

What to watch: This film is the last work of director Wanma Tseden, and it is also a story about how people and animals eventually get along. Director Wanma Tseden focuses on the story of his hometown on the Qinghai-Tibet Plateau to analyze the contradictions and conflicts between all things from a unique perspective, and also hides the grand proposition of human nature and life, which is worthy of deep consideration for every audience.

"What kind of life do you want to live?"

Director: Hayao Miyazaki

Starring: Satoshi Yamashi / / / Aimu/ 　

Synopsis: After the mother of the young Muzhen dies in the sea of fire, he forms a new family with his father and stepmother. Deep in sadness, Zhenren is gloomy and withdrawn, and it is difficult to integrate into the new environment. An accident, he follows a talking heron into the abandoned mysterious tower, but unexpectedly enters the fantasy "world of the dead" and embarks on an incredible adventure.

What to watch: The film is regarded as the 83-year-old Hayao Miyazaki’s "life film, farewell work". The superb production and story core have won the film global recognition. It has won a double harvest at the overseas box office and won several awards, including the 96th Academy Awards for Best Animated Feature. This time, the Qingming schedule was selected for release, and domestic audiences were also full of expectations. The number of people who wanted to see it has been far ahead of the films in the same schedule.

"The Grass World"

Director:

Starring : / / / /

Plot synopsis: Wu Tahua (Jiang Qinqin, played) is driven away from the tea garden by her lover (Chen Jianbin, played) on her front foot, and her back foot is tricked into the MLM organization "Butterfly International" by her closest good sister Jin Lan. After newly graduated college student He Mulian (Wu Lei, played) finds her mother, Wu Tahua, trapped in the MLM quagmire, she begins to try her best to rescue her.

What to watch: The film combines the story of "Mulian Saving the Mother" with the realistic issue of "anti-pyramid scheme". Through the victim’s perspective of He Mulian and Wu Taihua, it reveals the emotional manipulation behind pyramid scheme, restores the real scene of pyramid scheme, and shows the pyramid-style brainwashing trap. Jiang Qinqin also won the Best Actress of the 17th Asian Film Awards with this film. Her wonderful performance in the film is also worth looking forward to.

"The yellow bird is behind!"

Director:/

Starring : / / / / 　

Synopsis: Guan Xiuying (played) is brutally murdered, and the suspects with disparate identities have their own motives. Powerful people buy murderers to kill, gambler Zheng Wei (played by Huang Jue) sees the money, and a desperate woman Xiao Yazhen (played by Tao Hong) takes revenge and kills… Under the tracking of police officer Yuan Wenshan (played by Feng Shaofeng), it is found that there is another secret to the case.

What to watch: The film’s suspense elements are dense, the story and characters are set to be curious, the plot is reversed many times, and the truth is confusing. It coincides with the ancient Chinese saying "the mantis catches the cicada, and the yellow sparrow is behind". In addition to the "real murderer", there is also the real murderer.

　

Text | Blue Hole Business, Yu Weilin

Editing | Giorgio Lisa

In just one month, rumors of "ByteDance acquiring Ele.me" broke out twice.

In the latest version, Caijing quoted sources as saying that not only did it state that ByteDance’s bid was $7 billion – one of the points of disagreement between the two sides, but also that ByteDance only wanted the delivery team of Ele.me, while Ali wanted the word energy saving to undertake the entire Ele.me.

Although soon, the rumors were once again confirmed by both sides, the outside world believed that the "Schr?dinger’s acquisition" was only a layer of window paper away from the ground – "denial" was just a prescribed action in the negotiations between the two sides.

In the past two years, the local life battlefield has seen renewed waves due to Douyin’s disruption, with the store business performing traffic magic, but the home business has experienced ups and downs. Douyin’s local life is still in a state of "running through the process".

The low-hanging fruit has been picked, and moving forward is a tough battle with real swords and real guns. Meituan spent tens of billions of yuan to build the performance ability, and if Douyin wants to replicate it, he needs to invest several times more time and money. Buying Ele.me is the most cost-effective way, and it is also in line with Zhang Yiming’s usual style of "vigorously performing miracles".

Five years ago, Ali bought Ele.me for $9.50 billion; in the past few years, the decline is not only valuation, but also market share. Now Ele.me is almost reduced to a regional player, takeaway is a low-margin business, and it is difficult to make profits without scale effects. If Ali wants to stop losses in time, Douyin is the only potential buyer on the table.

If Douyin wants to be a "universal entrance", it is impossible to give up local life. But the question is, even if he eats Ele.me and completes the closed loop of local life, can he win Meituan? What Douyin lacks in local life is only the ground delivery team? What Ali + Ele.me couldn’t do in the past, can it be done by Douyin + Ele.me?

Just as Yu Yongfu said in his internal letter in 2021: "This is a protracted battle, a boxing match that has just begun. The process is destined to be long and cruel. Neither side can defeat the opponent, but can only fight for points."

The Infinity War of local life, even if the acquisition is completed, is far from the end.

Douyin Local Life: Good Night Yet to Come

In the past two years of the Douyin Meituan dispute, the outside world’s attention has focused on how Meituan defends the city, but it has ignored that Douyin’s battle for local life has not gone smoothly as imagined, and the traffic stick has also encountered "hard bones".

"Changing coaches" is the most obvious signal. In November 2023, Douyin publicly admitted that Pu Yanzi, the head of commercialization, will also serve as the head of life services business, and Zhu Shiyu, the original head, will be transferred. Pu Yanzi’s internal evaluation is that his style is pragmatic and he is good at solving complex problems.

Industry analysts "Zouma Finance" interpret that the role of the commercialization leader in Douyin is similar to that of Alimama to Ali, and it is the existence of the "God of Wealth". Pu Yanzi, who is more "important", can not only mobilize the commercial traffic of Douyin, but also the commercial traffic resources of almost all traffic-type products such as Jinri Toutiao and Watermelon Video in Douyin – this is the highest configuration that Douyin can give.

Douyin’s local life is far from a "good night". They need more resources and more fierce leaders. The core incentive is the failure of takeaway.

In June last year, according to the "LatePost" report, Douyin takeaway’s annual GMV target was reduced from 100 billion yuan to 5 billion yuan, which came to an "ankle cut". At the same time, the focus of takeaway business changed to: try to run through business processes in more ways.

Half a year has passed, and according to a report by "Whip Bulls" at the end of December last year, Douyin life service partners in multiple regions revealed that Douyin will no longer renew their contracts with them. "Except for the five cities of Chengdu, Changsha, Shanghai, Shenzhen and Fuzhou, the Douyin takeaway business in other cities will be suspended." The purpose is to "penetrate the above five cities in order to obtain comprehensive and sufficient experience and lessons, and then promote the replication to other cities."

Since it was exposed in July 2021, Douyin has been running in the takeaway field for two and a half years, but it is still "running through the process".

The cost is undoubtedly huge. According to a report by Sohu News in March last year, Douyin’s boost to merchants in the pilot takeaway service was 5%, which was three percentage points lower than that of its peers. But Douyin’s traffic is expensive, and its investment in takeout should be higher than that of Meituan and Ele.me, including the costs of delivery and service providers.

This raises the suspicion that takeout is a low-margin chore, and if it is so difficult to move forward, why not give up? Because it does not want to watch consumers flee due to the lack of takeout.

According to a report by "LatePost" in February last year, Douyin Group CEO Zhang Nan once imagined at an internal meeting that Douyin would become a universal portal for users’ mobile devices, not only to swipe content when bored, but also to shop, choose restaurants, and buy plane tickets to book hotels.

This is Douyin’s ambition, and it is also the common dream of Internet giants. Today’s Capital Xu Xin once said in his early speech that there are actually only 12 apps commonly used by users, and apps that are opened more than 8 times a day are exclusive and monopolistic, and "flowers" can grow on them.

Therefore, for Douyin’s local life, it is necessary to close the loop between home and store, which is the answer that Meituan proved ten years ago.

As early as 2014, Wang Huiwen once answered the reporter "Why does Meituan want to do takeout?" He said, "Group buying and takeout, there must be a lot of overlap in the business. From the perspective of the merchant, we can bring it customer flow and transactions. Consumers group buying to the store, or ordering takeout to be delivered to consumers for transaction. Although they are two different transaction models, the merchants will not reject them."

The lack of Douyin takeaway links today is like the short board on the bucket. On the one hand, consumers who have settled through home group buying will flow to Meituan when they repurchase takeaway; on the other hand, the merchants who have made great efforts to attract them will only stay at the store level, and cannot reap the commission of takeaway business.

According to public information, Douyin’s GMV in 2022 is 77 billion yuan, while it has increased by 256% in 2023. It is estimated that the GMV completed in 2023 is about 197.12 billion yuan, exceeding the original target of 150 billion yuan. But if you can’t take takeaway business, how long can such high-speed growth be maintained is an unknown.

Since takeaway is a must, then the existing cooperation model is not good? Since August 2022, Douyin and Ele.me have cooperated, and Douyin has diverted traffic and Ele.me has fulfilled the contract, but both sides have different ideas, and they have not fully connected on the page jump. Douyin cannot obtain the core data assets, so he has more than two years of experience in "running through the process".

Douyin and Meituan are bound to have a head-to-head war, but Douyin looks at his hand and only has abundant traffic and funds, but lacks infrastructure, including systems, teams, and the Know-How capabilities that Meituan has accumulated for more than a decade.

And these, eat Eli.me can make up for it?

"Are you shaking?" Can you win Meituan?

Before Douyin’s disruption, the takeaway battlefield had long since died down. Meituan began to explore instant retail in search of incremental growth; Alibaba’s Ele.me system became infrastructure, focusing on stopping losses.

A set of data clearly illustrates the changes in Ele.me in Alibaba. According to third-party data agency trustdata, in 2020, Meituan and Ele.me’s market share was 60% and 25% respectively; by 2022, it had become 72% and 15%.

From Ele.me to "Shake it", how much can it shake Meituan? Let’s take a look at the fundamentals of the two companies first.

Look at the supply side first, there is the most intuitive data. According to the relevant report of Guolian Securities, the average daily active users of Meituan takeaway business version in October 2023 4.8861 million, and the average daily active users of Ele.me business version 2.6131 million, Meituan is almost 1.87 times that of Ele.me.

Looking at the demand side, according to Quset Mobile data, in October 2023, Ele.me APP DAU 2154.6 million, Meituan takeaway APP DAU 17.4993 million, Meituan APP DAU 144 million. You know, Meituan APP is the main position of all businesses. Combined with past financial reports, Meituan takeaway also leads Ele.me in terms of annual transaction users.

What about Ele.me + Douyin? According to the data report released by "Douyin Life Service Business Observation" on January 2, 2024, in 2023, Douyin Life Service stores will exceed 4.50 million. Even taking into account deduplicate factors, on the supply side, Douyin + Ele.me will still have a considerable base.

In addition, the addition of Ele.me may recoup Douyin’s disadvantage on the supply side of small and medium-sized merchants. "Blue Hole Business" once mentioned in the article "Meituan, Can Use Magic to Beat Magic" that the high cost makes it difficult for small and medium-sized merchants to survive in Douyin. "If you don’t buy advertising and don’t have traffic, you will have zero sales."

On the demand side, Douyin’s traffic magic and Ele.me’s home consumption mindset are expected to make up for their previous shortcomings.

Different from Meituan, benefiting from the acquisition and Ali system, a large proportion of Ele.me’s loyal customers come from 88VIP members, which is characterized by strong spending power. Double 11 in 2023, 88VIP user scale broke through 32 million, and transactions increased by double digits year-on-year. According to Ali’s financial report, the average annual consumption of this group in 2022 reached 57,000 yuan, and the demand-side customer unit price may be expected.

From the perspective of supply and demand, Ele.me has been ahead of Meituan, and it may have new vitality. But whether it can win or not, the performance side is more critical. What Douyin wants most is also the delivery team of Ele.me. Capacity is the "card point" that Douyin takeaway cannot push, and it is also the "east wind" that Douyin only owes for the development of instant retail.

According to Ele.me’s official website, Hummingbird, its delivery platform, has 3 million active riders, including full-time and crowdsourcing; but according to a report released by Meituan in 2022, Meituan has 6.24 million riders. In fact, in 2019, Ele.me has more than 3 million riders, and Meituan is 3.99 million. With Ele.me losing ground, riders naturally flow to Meituan, which has a more dominant order volume.

Of course, the fulfillment of contracts does not rely solely on offline capacity. Offline delivery and online fulfillment are two sides of the same coin. It is rumored that Douyin only needs "delivery staff" and does not need "programmers". Ele.me is currently the second largest takeaway in the market after Meituan, and its fulfillment system is the closest option to contend with it.

After it was merged into Alibaba that year, Ele.me’s hummingbird system was the first to be transformed. Alibaba’s expectation for hummingbird was to rely on the foundation of takeaway services and cooperate with Alibaba’s retail "three-kilometer ideal life circle", which meant that in the past few years, hummingbird and Hema, Tmall Hourly, and first-line brand instant delivery have a long match, and the handling situation is far more complicated than food delivery.

At the same time, Hummingbird’s intelligent scheduling system has been supported by Alibaba Cloud. Now AI has become one of the core directions of Ali’s development, and Hummingbird’s computing power and iteration speed have been enhanced. Because Hummingbird is deeply bound to Ali, it has also become one of the arguments that Alibaba will not give up Ele.me. easily.

But Ele.me in the Ali system can only be said to be self-improvement, and whether it can resist Meituan requires a question mark.

Takeaway fulfillment has the characteristics of "multi-concurrency" and "strong randomness", and a strong online fulfillment system can be regarded as Meituan’s "moat". As Wang Xing said in the first quarter of 2023 earnings report: "If the takeaway business wants to complete each transaction efficiently, it needs a reliable order fulfillment system. We have accumulated a deep foundation in the consumer, merchant, and distribution network of the takeaway business, and it is difficult for other players to break through."

Another factor that cannot be quantified, but can determine the course of the war, is methodology and organizational ability.

On the one hand, the Know-How capabilities and takeaway talents accumulated by Ele.me are equivalent to directly giving answers to Douyin, who has been "running through the process"; but on the other hand, with the invasion of organizational culture and the migration of management authority after Alibaba’s acquisition, Ele.me’s core management has gradually lost, and its playing style is also very different from that of Zhang Xuhao’s era. Ele.me, which pursues cost control, has gradually shrunk into a regional player.

In the two years after Alibaba acquired Ele.me, morale was booming. Wang Lei, the earliest head of Alibaba’s department, also stated internally, "It turned out that Ele.me played Meituan on the first floor and the second floor, but now we are standing on the sixth floor."

At that time, Wang Lei participated in Double 11 and Double 12 with his local life, interacted with Youku and Juhuasuan, and connected with Autonavi and Hema. But from the first quarter of 2019 to the second quarter of 2020, Ele.me’s market share did not rise but fell.

An industry insider told Blue Hole Business that during that time, he went on a business trip to Shunde, Guangdong. Ele.me increased subsidies and launched activities in the local area, hoping to gain momentum in several of Meituan’s advantageous cities, but the results came to nothing. [The business of local life is more complicated than imagined, and the success of one city may not be replicated in all cities.]

A Meituan person once recalled with "Blue Hole Business" that at that time, Meituan did not regard the other party as a competitor when competing with Ele.me. "Although Meituan gave less resources than the other party in each city, it always got good results in the end. There is indeed a methodology."

Frustrated by the competition, Alibaba began to adjust its thinking. In July 2021, Yu Yongfu, known as the "integration master", took over local life and proposed the so-called "541 formation" and "four vertical and four horizontal" playing methods, but this was an internal staff that also had some unclear theories.

Falling on Ele.me, the strategy focuses more on key cities, which is the so-called "efficiency first, then scale", emphasizing the strengthening of instant retail and distribution capabilities in terms of capabilities, and paying more attention to festival marketing in terms of tactics, such as the repeated mention of "guess the answer to win the free order".

The key data obtained from the above actions is that Ele.me’s unit economic benefits continue to be positive, and its losses have narrowed year by year. But takeaway is always a low-margin business, and if you want to make money, you still need to do it on a large scale. Ele.me’s long-term strategy is to stop bleeding for Ali, but it is the opposite for Ele.me itself.

The local life battlefield is far more complicated than imagined, and it is unknown whether Douyin can recover the share that Ele.me has lost in the past few years.

Although Meituan’s share price fell every time the acquisition scandal broke, it proved the outside world’s attitude towards the deal. But even if the acquisition is completed, it is only an escalation of the war situation, not an end.

　　Xinhua Daily Financial News On the afternoon of January 6, the 2022 Yangtze River Delta Digital Economy Development Conference hosted by Xinhua Daily was held in Nanjing. Digital economy business associations from three provinces and one city in the Yangtze River Delta, member enterprises of Jiangsu Digital Economy Federation, scientific research institutes, and Financial Institution Group gathered together to discuss the digital economy layout in the Yangtze River Delta region, new paths for digital economy development, and jointly seek digital development in important fields.

　　The 2022 Yangtze River Delta Digital Economy Development Conference was launched

　　Secretary of the Party Committee and President of Xinhua Daily, Chairperson of Xinhua Newspaper Media Group, Shuangchuxue, Secretary of the Party Committee and President of Jiangsu Academy of Social Sciences, Xia Jinwen, Vice Minister of the United Front Work Department of Jiangsu Provincial Party Committee and Secretary of the Provincial Federation of Industry and Commerce, Gu Wanfeng, Deputy Secretary of the Party Committee and Editor-in-Chief of Xinhua Daily, Gu Leiming, Academician of the Chinese Academy of Engineering and President of Nanjing University of Aeronautics and Astronautics, Shan Zhongde, former Director of the Provincial Development and Reform Commission,Professor Qian Zhixin of Nanjing University, Wen Zhigang, deputy director of the Jiangsu Provincial Development and Reform Commission, Zhao Jianguo, deputy director of the Jiangsu Provincial Department of Science and Technology, Chi Yu, deputy director of the Jiangsu Provincial Department of Industry and Information Technology, Zhou Hengxin, member of the party group and deputy director of the Jiangsu Provincial Department of Civil Affairs, Li Yang, member of the party committee and vice president of the Jiangsu Academy of Social Sciences, Gu Xindong, deputy editor-in-chief of Xinhua Daily, Chen Jing, member and vice chairperson of the party group of the Jiangsu Federation of Industry and Commerce, Zhu Guoqiang, deputy general manager of the Jiangsu Provincial Cultural Investment Group, Lin Jingran, vice chairperson of the Jiangsu Federation of Industry and Commerce and president of the Bank of Nanjing, Sun Libin, vice president of the Jiangsu Provincial Chamber of Commerce and Digital Economy Federation, Li Xiaodong, second-level inspector of the Jiangsu Provincial Federation of Industry and Commerce, and Chen Jun, deputy director of the Jiangsu

　　As a mainstream media group in Jiangsu, Xinhua Newspaper Media Group has also benefited from its "digital" wings. Media is the beneficiary of the digital economy, and it is also the aggregator, linker and amplifier of digital economic resources. The group feels a great responsibility and a glorious mission to pay attention to the development trend of the digital economy, track the development trend of the digital economy, and spread the development energy of the digital economy.

　　Secretary of the Party Committee and President of Xinhua Daily, Chairperson of Xinhua Press Media Group

　　Gu Leiming, Deputy Secretary of the Party Committee and Editor-in-Chief of Xinhua Daily

　　Xia Jinwen, Secretary of the Party Committee and President of the Jiangsu Academy of Social Sciences, issued a question about the times and development of the digital economy era. He said that focusing on the digital economy layout in the Yangtze River Delta region and working together to study the new concepts, new paths and new kinetic energy of digital economy development is an important topic full of vitality and tension, full of interpretation and capital power. For the Yangtze River Delta, it is necessary to give full play to the respective advantages of one city and three provinces in the field of digital economy and build a national digital economy development highland.

　　Xia Jinwen, Secretary of the Party Committee and President of Jiangsu Academy of Social Sciences

　　Digitalization empowers manufacturing and promotes high-quality development

　　Data is the oil of the digital economy era and a production factor for high-quality development. It empowers the transformation and upgrading of traditional industries and spawns new industries and new business models. In 2020, the scale of China’s digital economy will reach 39.20 trillion yuan, maintaining a year-on-year growth rate of 9.7%, becoming an important engine for stable economic growth. Among them, the bright Yangtze River Delta accounts for 28% of the total scale of the national digital economy and about 44% of the regional GDP.

　　Shan Zhongde, academician of the Chinese Academy of Engineering and president of Nanjing University of Aeronautics and Astronautics, suggested at the conference that Jiangsu manufacturing should deeply integrate information technology, digital technology and intelligent manufacturing, vigorously promote the deep integration of industry, university and research development and open cooperation, accelerate the construction of a manufacturing world talent center and innovation highland, and continue to promote the construction of an open and shared innovation system, and accelerate the development of advanced manufacturing and world-class industrial clusters.

　　Shan Zhongde, Academician of Chinese Academy of Engineering and President of Nanjing University of Aeronautics and Astronautics

　　"Digitalization is the only way for each of our manufacturing industries. Although there are pains, it is also necessary to go." According to Zhang Chunlong, director and researcher of the Institute of Social Policy of the Jiangsu Academy of Social Sciences and executive vice president of the Jiangsu Institute of Regional Modernization, digitalization has caused the vigorous development of our economy and has become a strong driving force for the future development of our economy.

　　Zhang Chunlong, Director and Researcher of the Institute of Social Policy, Jiangsu Academy of Social Sciences, and Executive Vice President of Jiangsu Institute of Regional Modernization

　　The digital transformation and upgrading of the manufacturing industry is the key to improving the competitiveness of China’s manufacturing industry. Compaq Technology (Suzhou) Co., Ltd. is a company specializing in the manufacture of personal care products, daily necessities, toothpaste and other products. In 2015, after completing an industry acquisition, the company invested 40 million yuan to digitally transform it. And, in the following years, a total of nearly 100 million yuan was invested to digitally upgrade the production line. Now, the company has a unified set of physical control, quality control and design data standard management and control processes, which has realized the digital control of raw materials, filling technology, packaging and other links, meeting the needs of industry management.

　　Shuangliang Group has built a "big service" platform of "smart service" + "smart energy", building new competitiveness with the help of digital platform, driving business model changes with innovation, breaking through data barriers between platforms, and realizing cross-platform online operation of the whole life cycle of equipment. Xu Jianfeng, deputy general manager of the digital center of Shuangliang energy-saving system joint stock company, said that the current general equipment manufacturing industry is transforming into customized services, from selling equipment to selling services, which requires innovation in business models. Digital combined with modern services has become an important breakthrough point for manufacturing enterprise transformation and management upgrading.

　　Phoenix (China) Investment Co., Ltd. is a subsidiary of the German Phoenix Electric Group in China, focusing on the field of electronic connectivity and electronic interfaces, as well as the field of industrial automation. "We not only pay attention to the development of the company itself, but also take the initiative to take the initiative to bridge the Sino-German cooperation, bring Germany’s advanced technology, management concept and craftsman spirit to China, and actively promote and practice Industry 4.0." Gu Jiandang, president of the company, said that industrial enterprises hope to use the energy given by the new generation of information technology to unlock more potential through digital transformation. "At present, we have established an" Ecological Empowerment Co-creation Association "with local partner companies to open up cooperation, cross-border integration, and actively embrace the smart industry ecology." He said.

　　Gu Jiandang, President of Phoenix (China) Investment Co., Ltd.

　　Based on the integration of "data +", Liu Zhen, an IEEE academician and chairperson and co-founder of Aolin Technology, emphasized that although the development prospects of the digital economy are broad, pan-industrial enterprises urgently need to shift from informatization to digital intelligence, so that data can play an explicit business value. He believes that enterprise digital transformation should pay more attention to value-driven, so that enterprises can "see" the effect of digital transformation. Among them, enterprise digital twins are the engine of digital intelligence systems, which describe, diagnose, predict, and make decisions on enterprise operations and business activities, and then realize the interactive mapping of physical space and cyberspace.

　　IEEE academician, chairperson and co-founder of Aolin Technology

　　Grasp the "key increments" of the digital economy, become better, stronger and bigger industries

　　Digitalization is not only an inevitable demand for the development of the real industry, but also invisibly rewrites all walks of life. China’s industry is undergoing tremendous and subtle changes.

　　The digitalization of the service industry is an important trend in the optimization and upgrading of the industrial structure, which will inject new impetus into the high-quality development of our country’s economy. For example, Jiangsu Dayun Cultural Tourism Development Co., Ltd. is a wholly-owned subsidiary of Jiangsu Provincial Cultural Investment Group, which undertakes the investment functions of Jiangsu Provincial Cultural Investment Group to fulfill the cultural protection, inheritance and utilization of the Jiangsu section of the Grand Canal Cultural Belt and the integrated development of cultural tourism. It is a new era comprehensive cultural tourism development enterprise that promotes cultural construction and tourism development and empowers the establishment of the Grand Canal Cultural Tourism Project.

　　Zhu Guoqiang, deputy general manager of Jiangsu Provincial Cultural Investment Management Group, party committee member and chairperson of Jiangsu Dayun Cultural Tourism Development Co., Ltd., said that the company’s digital cloud platform for the Grand Canal National Cultural Park covers the development and operation of the smart cultural tourism platform, the planning and construction of the digital cloud platform for the National Grand Canal Cultural Park, the promotion of cultural tourism scenic spots, the mining of cultural and creative projects, education and sports, and research and learning operations. It has now formed a business layout in four major sectors: culture, tourism, science and technology, and sports. The platform has created the country’s first "one cloud and four ends" online Grand Canal overall framework, creating a cloud-based government server level, public server level, Enterprise Services end and international communication end, to achieve cross-regional, cross-system, cross-departmental information collection, data analytics, collaborative office, project management, to solve the canal management main body, cultural and tourism resources scattered pain points.

　　Zhu Guoqiang, Deputy General Manager of Jiangsu Cultural Investment Management Group, Party Committee Member and Chairperson of Jiangsu Dayun Cultural Tourism Development Co., Ltd.

　　The financial industry is an industry that entered the digital age earlier, and many business scenarios are being reshaped digitally. "The digital transformation of commercial banks should be closely related to business processes, providing customers with better and more convenient service experience, helping to explore more business scenarios and find sustainable profit growth points." Yu Xuanjie, chief information officer of Bank of Nanjing, said that around the "1 + 3" action plan of customer expansion and quality improvement carried out by Bank of Nanjing, we have accelerated the online process of public products. At the same time, we have launched digital credit cards for retail customers, and the financial service capabilities of various scenarios have been continuously enhanced.

　　Yu Xuanjie, Chief Information Officer of Bank of Nanjing

　　To create characteristic digital services, the digital transformation of China Merchants Bank Nanjing Branch has fully penetrated into many scenarios such as convenience, convenience and wealth management, running through all aspects of social livelihood and business operation, and has successively launched "convenience service cloud platform", "hall identification system", "one-stop online payment platform", "salary and Futong", "wealth through train", "come to invest", "capital verification treasure" and other financial products, effectively meeting the financial needs of users through "people + digitalization".

　　Allocate factor resources and do a good job in the "new infrastructure" of the digital economy

　　With the collision and integration of digitalization and industry, the efficiency of factor resource allocation and the improvement of value creation model. At the same time, a group of information technology companies were born in response to the times, with "data" as the paddle, the wave of the tide era.

　　A number of well-known enterprises in the industry, such as iFLYTEK and Huayun Data, have deeply cultivated the industry and made data-driven effective in the enterprise. As a well-known domestic Xinchuang cloud computing group, Huayun Data Holding Group is committed to building a dual moat of digital transformation and information technology application innovation. It has become the earliest group of standard makers for the long-term development of China’s Xinchuang industry based on rules, the most backbone of innovation guardians driven by scientific and technological hard power, and the most reliable peers to help ecological partners achieve digital transformation.

　　Founded in March 2021, Yancheng Big Data Group Co., Ltd. focuses on big data infrastructure building, innovative application of government data assets, development and operation of information projects, investment and development of digital industries, and ecological construction of digital economy, focusing on big data, artificial intelligence, robotics and other new generation information technology industries, and strives to empower high-quality development with data.

　　Fang Jingyan, head of Jiangsu Pengwei Software Co., Ltd., said that digital transformation is closely related to the development of enterprises. At present, many enterprises have a foundation for digitalization, and how to connect digitalization with production and operation requires professional planning. Pengwei has been focusing on CRM software for 15 years, and has continued to make efforts in mobile application solutions. With the help of new thinking and new technologies of mobile Internet, it helps enterprises improve their management mode and management level, and improve their core competitiveness.

　　Wang Wei, founder of Qingke Chain Valley, introduced that Qingke Chain Valley is a tangible physical carrier, a park, and an intangible and unbounded service platform. On the one hand, we provide enterprises with smart park-style digital services, and on the other hand, as a blockchain technology service platform, we empower the society and the government to solve the problem of data on the chain.

　　Wang Wei, founder of Zero2IPO Chain Valley

　　At the meeting, the Jiangsu Provincial Digital Economy Federation and the Party Branch of the Jiangsu Provincial Digital Economy Federation were officially established. Gu Wanfeng, deputy director of the United Front Work Department of the Jiangsu Provincial Party Committee and party secretary of the Provincial Federation of Industry and Commerce, said that currently, Jiangsu’s industry is facing an important turning point in the conversion of old and new kinetic energy. The integration and innovation of all walks of life and the digital economy is an effective path to achieve high-quality development, and it is also the only way to maintain Jiangsu’s economic vitality and competitiveness. "The majority of entrepreneurs should strengthen their awareness of development and speed up digital transformation." He said that he hoped that the federation will aim to build consensus and strengthen political leadership; rely on its characteristics and advantages to improve service quality and efficiency; and take standardized development as the guide and play a collaborative governance role.

　　Gu Wanfeng, Vice Minister of the United Front Work Department of the Jiangsu Provincial Party Committee and Secretary of the Provincial Federation of Industry and Commerce

　　Sun Libin, president of the Provincial Digital Economy Federation, said that the Federation will give full platform advantages, strive to seize the commanding heights of the new round of scientific and technological revolution, and help Jiangsu’s economic transformation and upgrading; strengthen cooperation with other provinces and cities in the Yangtze River Delta region related to digital economy, promote data industry cooperation and platform co-construction, give full play to the synergy effect of the Yangtze River Delta network, and jointly promote the development of the integration of the Yangtze River Delta digital economy.

　　Sun Libin, President of Jiangsu Digital Economy Federation

　　Zhou Hengxin, deputy director of the Provincial Department of Civil Affairs, said in his speech that the digital economy is related to the overall situation of national development, and the development of the digital economy is a strategic choice to grasp the new round of scientific and technological revolution and new opportunities for industrial transformation. We will strongly support the work of the federation and continue to pay attention to the growth and healthy development of the federation.

　　Zhou Hengxin, Deputy Director of the Department of Civil Affairs of Jiangsu Province

　　At the meeting, Gu Leiming, deputy secretary of the party committee and editor-in-chief of Xinhua Daily, and Li Yang, deputy dean of the Provincial Academy of Social Sciences, awarded licenses for the Yangtze River Delta digital transformation "benchmark case" enterprises, and Gu Xindong, deputy editor-in-chief of Xinhua Daily, and Chen Jing, a member of the party group of the Provincial Federation of Industry and Commerce, and vice chairperson, awarded licenses to Nanjing Bank joint stock company, China-Italy Life Insurance Jiangsu Branch, Huayun Data Holdings Group Co., Ltd., Nanjing Metro Operation Co., Ltd., Huatai Securities joint stock company and other Yangtze River Delta digital transformation "excellent case" enterprises. At the same time, 10 companies including Jiangsu Bank joint stock company, Yancheng Big Data Group Co., Ltd., Nanjing Jindun Public Safety Technology Research Institute Co., Ltd., Nanjing Qingke Chain Valley Technology Service Co., Ltd., Nanjing Woxu Communication Technology Co., Ltd., Compaoli Technology (Suzhou) Co., Ltd., Shanghai Sino-Austrian Industrial Development Co., Ltd., China Merchants Bank joint stock company Nanjing Branch, Ningbo Bank joint stock company Nanjing Branch, and CLP Jinxin Software (Shanghai) Co., Ltd. were awarded the "innovation case" of the digital transformation of the Yangtze River Delta. Qian Zhixin and Li Xiaodong, the second-level inspector of the Provincial Federation of Industry and Commerce, awarded the award to the winning enterprises.

　　Xinhua Daily · Financial Reporter, Chen Xian, Chu Chu, Meng Peijia

　　Trainee reporters, Cui Hao, Zhan Chao