At 2am, China football once again became the focus of controversy, and this time it was even pushed to the forefront. It originated from a report in Beijing Youth Daily that Song Kai, president of the China Football Association, had a clear understanding of the problems faced by women’s football after watching the women’s football match between China and South Korea. However, this report not only did not calm the fans’ arguments, but also triggered more controversy and discussion.

What is the reason for it It turned out that some fans questioned that Song Kai had a comprehensive understanding of the team’s problems through one game. This doubt is not groundless, because there are many factors that affect the outcome of a football match, including the player’s state, tactical arrangement, game mentality and so on. It seems a little hasty to jump to conclusions just through one game.

Of course, the reaction of the fans is even more enthusiastic. Some fans are skeptical about what Song Kai has done, thinking that he may not have a deep understanding of the real situation of women’s football. Other fans want to see more professional solutions, not just superficial observation. Some fans hit the nail on the head and pointed out that understanding the problem does not mean that we can solve the problem. What we need is real change and progress.

In fact, the development of football in China has always attracted much attention. However, as the fans say, the key to the problem is how to solve these problems. What we need is to dig deep into the root of the problem, find the crux, and then prescribe the right medicine. This requires professional ability, dedicated attitude and long-term patience.

In this regard, fans and friends: What do you think of Song Kai’s statement after watching the game? Do you think he can lead China football out of the predicament? Welcome to leave a message in the comment area to share your views!

At the same time, we expect you to continue to pay attention to our reports, and let us witness the rise of football in China!

"Standing at the intersection of the new free travel in golden decade, whoever can accurately understand the needs of users and provide personalized gameplay products will take the lead in the next era of tourism industry development." Chen Gang, founder and CEO of Ma Honeycomb, said at the "2023 Earth Discoverer Conference".

On December 8th, at the "Earth Discoverer Conference" hosted by Ma Honeycomb, the joint laboratory of free travel big data jointly established by china tourism academy and Ma Honeycomb released "Research Report 2023" (A Collection of Global Travel Plays), which provided a new reference example for the industry. It is reported that "Gameplay 2023" has strictly selected tens of thousands of gameplays from 130 countries around the world, and finally compiled two lists of "Top 100 New Gameplays for Domestic Tourism" and "Top 100 New Gameplays for Foreign Tourism" to recommend more unique travel experiences for travelers and guide industry partners to create more attractive tourism products.

Dai Bin, president of china tourism academy, said, "After three years of deep depression, tourism has entered a period of rapid recovery. It is expected that the recovery of the domestic tourism market will reach more than 90% in 2019 this year, which is very remarkable. Seeing the smile on the tourists’ faces is also my happiest thing. But what makes me happier is to see that the tourists like Ma Honeycomb still keep a young heart to explore and innovate after going through hardships. They deeply observe the needs of tourists and sum up a number of keywords such as personalization, theme, experience and quality. These detailed needs are the cornerstones of today’s tourism’ new gameplay’. "

(Left: Dai Bin, Dean of china tourism academy; Right: Chen Gang, founder and CEO of Ma Honeycomb)

2023 is a year of rapid recovery of tourism industry, and new tourism behavior preferences are gradually becoming clear. According to Chen Gang, in 2023, the proportion of users who searched for intentional destination gameplay exceeded 76%, and the popularity of customized tour search increased by 245% year-on-year. The popularity of high-quality demand continued to rise, and the booking of cost-effective products also increased significantly. This means that the Local travel experience has become the main factor affecting people’s consumption decisions.

"We can’t simply understand’ travel experience’ as eating better and having more fun. For young people today, any idea that can strengthen their self-expression is a plus item of travel experience, and we collectively call it’ new gameplay’". Chen Gang said, "We have specially refined the content of’ new gameplay’ based on the core contents such as Polaris Raiders and Raiders Group. Every destination has a raiders expert from Mawei to sort out a detailed new gameplay map and update it in real time according to the changes of the trend. At present, Ma Honeycomb has matched the corresponding services and products for the gameplay map through a brand-new supply chain, forming a one-stop travel service closed loop of "planting and pulling together" to help consumers realize the ultimate experience of what you see is what you get. "

The Ma Honeycomb community is also fully upgraded around the "new gameplay". In Ni Jia’s view, in the face of the brand-new personalized tourism demand, the best response formula is to provide different new gameplay exchange positions for different segments of the population. "For example, for the Z-generation’ new youth’ who is looking forward to socializing and advocating freedom, Ma Honeycomb not only launched a large number of new city weekends, but also provided opportunities to find travel partners; Facing the’ new middle-class families’ who prefer light and luxurious gameplay and pay attention to emotional value, they provide a series of new and subdivided gameplay including long-distance travel and parent-child travel; For’ senior travelers’ who pay attention to in-depth experience and humanistic value, Ma Honeycomb continues to deepen the content of outbound travel, design various novel experience routes abroad, and launch activities to send them back to a new world. " Ni Jia said that the new gameplay community ecology based on different people and different circles will better meet the personalized travel needs.

At the same time, "new gameplay" has also become a favorable starting point for marketing. Liu Tingting, head of commercial marketing of Mawei, said that the core of Mawei’s marketing is to help destinations and brands find the right people, do the right content and then spread it to more right people. "The community and the strategy group upgraded this year are the first steps for Mawei to find accurate marketing people. The so-called’ right content’ is to explore and even create the destination experience under the drive of new gameplay, and thus create new theme products, trigger IP linkage, let users see, buy, feel, and then spread to more people. " According to reports, Ma Honeycomb has created a brand-new gameplay experience for many destinations at home and abroad in 2023, and promoted it through various channels and forms. "The new gameplay is like a key to open the door to new tourism marketing, which will rejuvenate traditional destinations, take mature destinations to a new level, and let brands find new scenes of tourism marketing. We are also looking forward to working with more destinations and brands to open up the infinite possibilities of’ new gameplay’." (Reporter Zhan Zhao)

Source: Guangming Net

#2023 Creative Challenge #

Fashion says: wear the end

Fashion is an eternal topic, and everyone wants to wear their own style and personality. However, in the process of wearing, we also need to know some basic principles and the end of wearing, in order to really wear our own style.

1. The end of the coat is solid color. A simple solid color coat can be matched with all kinds of clothes and occasions, which is very versatile, and it is also a necessary item to maintain a professional image.

2. The end of jewelry is gold. The texture and temperament of gold can highlight your personality and taste, and it is also a way to show your economic strength.

3. The end of skin care is minimalism. Simple skin care steps and ingredients can ensure the health and hydration of the skin and avoid the burden of too many ingredients on the skin.

4. The end of hairdressing is black and straight. Black long straight hairstyle has always been one of the classic styles, which can highlight the beauty and mystery of women, and it is also easier to take care of.

5. The end of the sweater is white. White sweater is simple and stylish, and can be matched with various trousers and shoes to make your wearing more diversified.

6. The end of the sweater is white. The white sweater is simple and atmospheric, and can be matched with all kinds of short skirts and jeans to keep you fashionable in winter without losing the warmth.

7. Cowboys are at the end of trousers. Jeans are classic items to wear. They can be simply matched with T-shirts and sneakers, or they can be advanced with shirts and shoes to make your wear more diversified.

8. The end of the long down is black. Black long down can keep you warm and fashionable in winter without losing a sense of high class.

9. The end of the short down is white. White short down is classic and atmospheric, and can be matched with all kinds of trousers and shoes to keep you fashionable in winter without losing a sense of simplicity.

10. The end of the trench coat is khaki. Khaki windbreaker can be matched with all kinds of suits and trousers, which can not only maintain professional image, but also show your fashion taste.

11. The end of fashion is Xiaoxiangfeng. Xiaoxiang style is one of the classics in the fashion world. It is simple and elegant, allowing you to show your taste and style in the workplace and daily life.

12. At the end of the national wind is the cheongsam. Cheongsam is a traditional fashion item in China, simple and atmospheric, which can show your elegance and China cultural heritage.

13. The ends of sports shoes are black and white. Black and white sports shoes are very popular in sports and daily wear, simple and atmospheric, and can be matched with various clothes and occasions.

14. The end of the lotus leaf is pink. Pink flounced clothes are very suitable for women to wear, simple and elegant, which can show women’s femininity and charm.

15. The ends of high heels are red. Red high heels can not only enhance women’s temperament and self-confidence, but also become the highlight and finishing touch of personality collocation.

16. The end of casual shoes is a wild color. Joker-colored casual shoes are suitable for various occasions and wearing styles, so that you can keep a relaxed state.

17. The end of the cotton coat is orange. Orange cotton-padded clothes are very suitable for men to wear, simple and atmospheric, and can be matched with all kinds of trousers and shoes.

18. The end of the leather coat is black. Black leather coat not only has a sense of fashion and personality, but also can enhance your male charm and courage.

19. The dress ends with a V-neck. V-neck dress can show the elegance and beauty of women, and at the same time make your waist line more prominent.

20. At the end of the coat is a fur collar. A fur collar style coat can keep warm and temperament in winter, making you more elegant and fashionable to wear.

21. The end of the turtleneck is black. Black turtleneck can keep you warm and fashionable in winter, without losing a sense of high class.

22. The end of a solid T-shirt is white. A white T-shirt can be matched with all kinds of trousers and shoes, which can be simple and show your fashion taste.

23. The short-sleeved shirt has a bow tie at the end. Bow tie shirts can not only enhance men’s temperament and charm, but also make you look more decent and generous at family gatherings and banquets.

24. The end of the vest is black. Black vest can be used with all kinds of clothes and occasions, which can not only maintain the sense of youth but also show your maturity and stability.

25. The end of the hat is black. Black hat can be matched with all kinds of clothes and shoes, which can not only beautify your appearance, but also keep you warm in winter.

26. The glasses have a black frame at the end. Black-rimmed glasses can show your intellectuality and professionalism, and at the same time beautify your appearance.

27. The end of fruity lipstick is nude. Naked lipstick is simple and atmospheric, which allows you to show your elegance and beauty on any occasion.

28. The end of the small leather bag is black. Small black leather bags can be matched with various occasions and clothes, which can not only facilitate carrying items, but also show your sense of fashion and taste.

29. The end of the big bag is brown. Brown bags can be matched with all kinds of clothes and occasions, which can not only hold more items, but also show you a sense of fashion and atmosphere.

30. The ends of trousers are black. Black trousers can be matched with various occasions and clothes, which can not only show your professional image and professionalism, but also make you feel comfortable and comfortable in your daily life.

# Pay attention to high-grade sense of wearing # # Wear aesthetic dispute # # Fashion top-grade wear # # High-grade sense of overlapping wear sharing # # Share winter dress # # Fashionable fine wear cheats # # Autumn and winter atmosphere wear # # Pragmatic wear # # Autumn and winter fashion expensive sense # # Dress style innovation #

#2023 Creative Challenge #

In an era, it not only updated our understanding of culture, but also refreshed our ideas again.

Just as knowledge is not equal to culture, it subverts our rational knowledge and perceptual habits all the time.

In fact, in our thinking logic, people often regard culture as the code of conduct of civilization.

For example, benevolence, courtesy, wisdom and trust, gentleness, courtesy and frugality are all concrete manifestations of behavior culture.

Therefore, when a person walks under a tree or an obstacle below his height, there is no doubt that he will bend down.

It should be said that few people even think about how to change it. This is a kind of culture.

Especially when the elevator door is opened, some people stand aside and wait for others to get off the elevator, and some people are eager to squeeze in.

These actions are the intersection of behavior and culture, and have nothing to do with education and knowledge. This is also a kind of culture.

[1] What is culture

Now that we have talked about "culture", how should we understand and recognize these two words? Of course, in other words: "What is" culture "?

Generally speaking, what we call "culture" in a broad sense refers to the sum of all material products and spiritual products created by human beings.

In a narrow sense, it refers to spiritual products including language, literature, art and all ideologies.

Here, we emphasize that as a kind of "culture", it must have six characteristics:

(1) universality. The universality of culture is manifested in the common cultural forms in social practice activities, even though different national consciousness and behavior are manifested, they have the same forms of expression.

(2) Diversity. Under different natural, historical and social conditions, different cultural types and cultural models have been formed, which makes the world culture present the characteristics of diversity as a whole.

(3) nationality. The traditional culture rooted in the nation is complementary to the development of the nation. So different nationalities have different national cultures.

(4) Inheritance. The inheritance of culture is the basis of carrying forward and developing culture. If there is no inheritance, of course, there will be no culture.

(5) Developmental. The essence of a national culture lies in its continuous development and change. A series of cultural products, including today’s automation and informatization, are the results of cultural development.

(6) the times. In the historical process of human development, each era has its own typical cultural type.

[2] Cultural background

I remember that Mr. Li Yanjie, the former professor of Beijing Normal University and vice president of the World Association for the Promotion of Chinese Education, once gave an open class entitled "Virtue, knowledge, talent, truth, goodness and beauty" at the lecture tour in Peking University.

He said; What is culture? The sum of truth, goodness and beauty is culture.

It can be seen that what we call "culture" is the product of all-round, multi-level and three-dimensional intersection of fields.

It not only covers a person’s cultivation, temper and disposition, but also includes family environment, living space, and even genetics and so on.

My neighbor, Aunt Song, once said, "Without culture, you are illiterate.". This statement is very incisive and hits the nail on the head.

You can imagine, living in the present, if you don’t even know a big word, this is not a scene, and it has nothing to do with the bridge, but it is incredible.

[3] It’s terrible to have no culture

Once upon a time, there was a saying circulating in the society: "It’s terrible to be uneducated", although it was just a network language. But it is a culture in itself.

Do you know that the cultural content contained in this sentence is far and near, false and real, true and false?

Perhaps, it may be trying to explain a thing or an action. But I hope it’s just a humorous remark with no practical significance.

[End]

"The apes on both sides of the strait can’t stop crying, and the canoe has passed Chung Shan Man!"

Rivers run, birds gather, and poets sing loudly, resounding through the sky. At the end of the animated film "Three Wan Li in Chang ‘an", Li Bai finally saw the light after a rough time, and the audience felt deeply and comfortably. The creator showed the weather of the Tang Dynasty with a hearty audio-visual narrative, and also made the familiar Tang poems have a new artistic conception.

From The Return of the Great Sage on the Journey to the West, which was called "the light of the country", to the grand occasion that Ne Zha created a single box office of more than 5 billion yuan and 140 million people watched the movie, and then to the watching craze and continuous hot discussion caused by Three Wan Li in Chang ‘an … In the past 10 years, nine of the top 20 animated films at the box office in China were based on Chinese excellent traditional culture. These passionate "national style animations" activate cultural genes with contemporary aesthetics, present magnificent imagination with digital technology, explore China style and pursue China style, and become a microcosm of Chinese excellent traditional cultural innovation.

不只是动画，也不只是电影。近年来，我国文艺领域“国潮”涌动、“国风”劲刮。舞台上，《唐宫夜宴》《只此青绿》《五星出东方》，“国宝文物”翩然起舞；荧屏上，《中国诗词大会》《经典咏流传》《斯文江南》，典籍文字气韵生动；北京冬奥会开幕式上，二十四节气倒计时展示华夏独特时间观，“燕山雪花大如席”以浪漫想象穿越时空，徐徐打开的“中国门”迎纳四海宾朋……国风国潮牵动的，不仅是器物、人物和故事，更是审美、情感和认同；它所体现的，不仅是赓续文脉、续写辉煌的文化自觉，更是坚定的文化自信。

5000多年未曾中断的中华文明，为新的文化创造提供丰沛源泉，人民日益增长的精神文化需求，为推动文艺高质量发展提供源源动力。习近平总书记指出：“要把握传承和创新的关系，学古不泥古、破法不悖法，让中华优秀传统文化成为文艺创新的重要源泉。”当前文艺创新的成功探索向我们昭示：文化自信涵养文化创造，文化创造增强文化自信。强化这个正反馈，在新的起点上继续推动文化繁荣、建设文化强国、建设中华民族现代文明，是我们在新时代新的文化使命，也必将推动中华文化生生不息、奔涌向前。《 人民日报 》( 2023年09月15日 04 版)