Text | Xiaguang Society, Author | Guo Zhaochuan, Editor | Ma Ji

Since its comeback on February 12th, the new account "Bee Surprise Club", which is composed of the original Viya "Help Broadcast Group", has been broadcast live for 15 days. Until last night, the viewing traffic of the new account could still reach 6.5386 million.

Viya’s old fans know that the connection between this newly opened live account and the original Viya live room is inextricably linked:

Viya’s official subscription number is "Viya Surprise Club", while her husband Dong Haifeng’s fan base is called "Bees". Besides, all five people in the "Bee Surprise Club" are former Viya’s helpers and models, and the supply chain and product selection still continue the original idea of Viya’s live broadcast room.

The successful launch of "Bee Surprise Club" means that the live delivery team in Viya "came back from the dead" after it was suspended for tax evasion in December last year.

Although Viya didn’t appear in front of the camera, as the public speculated, the successful test of his broadcast team showed that the "depersonalization" of live broadcast with goods would become more and more distinct in the future.

The characteristics of relying on personal charm to bring goods will gradually weaken in the future, while the supply chain, product selection and business of the live broadcast company ….. are like a precision machine, supporting the live broadcast room to be lively again.

After Viya, perhaps no studio will be the only one, and more and more studios will have the shadow of the original live broadcast with goods.

Among the six members of the "Bee Family", Hao Hao, Kai Zi and Cai Fa used to help broadcast in the live studio in Viya, while two of the three girls, Xiao Han and Duo Duo, used to be models in the live studio in Viya.

On the social media account of Bee Surprise, the title of the first live broadcast notice list was labeled "We are back with the joy of live broadcast". The anchor Hao Hao’s testimony is even more straightforward: "These two days have returned to the previous rhythm of life."

Although they call themselves "small teams working hard to start businesses" in the live broadcast, there is no doubt that there was a shadow of Viya team behind them. After the broadcast, fans showed "You’re back" one after another, indicating that everyone knows the connection between this new account and Viya.

Not long ago, there were rumors that "Viya will return as soon as March this year". According to reports, Viya’s original Taobao account will be resumed, and its name and fans will not change. When the news came out, it was strongly opposed by public opinion.

Compared with the comeback of VIA herself, the fans’ attitude towards the "bee family" is relatively tolerant:

"She made a mistake and accepted the punishment herself. Can employees not work?"

"It’s just a migrant worker. Isn’t it still broadcast by changing the company name?"

Since the launch of the new team on February 12, the live data has also been quite eye-catching — — Within a few hours of broadcasting, 900,000 people poured into the studio. The first live broadcast of the new team received a cumulative broadcast volume of 1.186 million, and then the broadcast volume climbed all the way, breaking through 10 million on the fifth day. After February 20, the data can still be maintained at around 5 million to 7 million, which has surpassed the general traditional waist anchor.

The notice about the live broadcast of the "Bee Surprise Club" with goods, like the previous first-line anchor notice, has attracted much attention from consumers.

The same strategy is also used by the Sydney team.

After witnessing the re-emergence of the "bee family", the Sydney team also "awakened" one after another.

On February 16th, four days after the launch of "Bee Surprise Club", the original live broadcast room "Guangguang is coming" in Sydney was launched. The first live broadcast received 1.866 million broadcast data, and then climbed to the highest 4.975 million broadcast.

Soon after, "Guangguang is coming" was renamed as "Mushrooms are coming", which made many regular guests in the live broadcast feel that it was "following suit" with the Viya team. The name "Bee Surprise Club" comes from Viya’s husband Dong Haifeng, while Sydney’s husband is nicknamed "Aunt". The so-called "mushrooms" and "bees" actually come from the same routine.

However, in contrast, the water test here in Sydney is more "bold". At one time, Sydney’s husband appeared directly on his own, while Viya and the company were more cautious. The more familiar help-broadcast girl did not appear, and the anchors currently selected were not directly related to his family.

Some people take the current live broadcast preview list of Taobao to reveal the current Taobao head anchor situation:

The live broadcast room in Li Jiaqi stands out; Followed by "mushrooms come" with the shadow of the former Sydney team; The "Bee Surprise Club" bears the imprint of the former Viya team. Going around for a long time, the head anchor Jiangshan is still controlled by the same group of people.

No wonder many viewers speculated that the original head anchor was retreating behind the scenes. Relying on the old team to continue the delivery business is the real trend and effective strategy in the field of live delivery.

A team that used to be able to sell rockets live will not be devastated by someone’s fall.

At the end of last year, when Sydney and Viya stopped broadcasting one after another due to tax problems, everyone almost only paid attention to their personal and live conditions. But in fact,Whether it is Viya or Sydney, or even a head anchor with the ability to carry goods on any platform, there is a company machine with precise operation behind it.

Sydney once sent many employees severance letters and held a "clearance sale" in a park in Hangzhou. Viya’s team never actually disbanded. After Viya stopped broadcasting in December last year, it only gave the live broadcast team a week off, and then began to serve other anchors.

At first, Viya’s company showed the characteristics of a small family workshop. Viya’s husband and brother both hold important positions in the company. My younger brother, Huang Tao, has been the CEO of the company since he was a temporary product selection person in a small team. Viya’s original assistant, Qi Er, is her own sister-in-law.

However, with the expansion of the company’s scale, Qianxun (the company behind Viya) has also realized the transformation from a small family workshop to a large Internet company. The company introduced the flower name system of Internet companies, such as Viya’s younger brother Huang Tao, whose more widely known name is actually his flower name "Ollie".

Before the tax problem broke out,The work intensity of Hangzhou Qianxun employees is no less than that of any Internet company.. It is normal to get off work after 10 o’clock every night, and the business departments are all on a weekly rest system. It is relatively relaxed for the financial and administrative employees to implement "big and small weeks". In addition to the anchor, assistant broadcaster and model in front of the camera, the company also has various support departments such as China Merchants Selection Department. In the heyday of Viya Company, there were more than 40 people in the investment team alone, and the product selection work was subdivided into more than a dozen vertical lines, which were completed by more than 300 people.

To put it bluntly, the reason why Viya can become a "live broadcast sister with goods" is not only because of her own fan appeal, but because she can get lower discounts on goods by virtue of intensive advantages such as supply chain and quality control. Her team even mentioned in an earlier interview that "personal charm comes last".

Even if "Viya is gone", as long as you can get the same discount from merchants with goods, practice has proved that you can really attract some fans who simply pay attention to the cost performance of goods.The popularity of "Bee Surprise Club" is proof of this point. As a new account with no fan base, it exploded as soon as it was launched, which is closely related to the operation and accumulation of the whole company in the past six years.

From the perspective of social values, it seems that Viya’s team-led live broadcast with goods should not be advocated. Whether in front of the stage or behind the scenes, public figures with moral defects such as "tax evasion" should not be acquiesced to "make a fortune in silence". But from another point of view, Viya and Li Jiaqi are just the first people to eat crabs in the business model of live broadcast with goods.

Their team has thoroughly understood the internal logic of algorithm, flow, supply chain, product selection, communication and pricing, and made it more and more professional.Although there are many problems in the industry due to lack of supervision and other factors in the early stage, as the development of the whole track matures, the industry dividend will be more even.

Li Jiaqi once said frankly in an interview: "Next year is the peak of the whole industry", and then the peak passed.However, "after the peak period of the industry" does not mean that the live broadcast has turned off..

In fact, the competition of the whole live broadcast track is even more fierce. Judging from the live broadcast platform, not only Taobao and other e-commerce platforms, but also the interest e-commerce live broadcast of short video platforms and the live broadcast of second-hand trading platforms have no intention of "turning off".

The considerable user scale also proves this point. According to the data of the 48th Statistical Report on the Development of Internet in China, as of June 2021, the number of users of e-commerce live broadcast in China has reached 384 million, up 75.24 million year-on-year, accounting for 38.0% of the total number of Internet users, and this number is still rising. In other words, consumers’ demand and interest in live delivery is actually not low.

From the perspective of the anchor with goods, although the industry has become more standardized, the profit of live broadcast is still considerable. The commission of head anchor food department store products is basically above 10%, and the commission of beauty products can reach 5% to 8%. But the difference is that the super-high profit and bargaining power are no longer only gathered in the hands of the head anchor. Some insiders said, "Taobao will no longer support new head anchors."

Since January of this year, Taobao has issued a series of regulations to strengthen the support and traffic inclination of mid-waist anchors, and more anchors will receive live broadcast bonus. In the past, the situation of "one family is the only one" or "several families are the only ones" in the live broadcast of the anchor with goods on the head changed. Coupled with the popularity of self-broadcast live broadcast rooms of commodity brands, it will be difficult to reproduce the dilemma of ultra-high commission and product selection, and the market will enter a stage of benign competition.

At the same time, the live broadcast track with goods will become more professional. This means that anchors lacking complete team planning and product categories will be quickly iterated."Anyone can bring goods live" and "Star Part-time Bring Goods" will get very limited bonuses.

Take Yu Minhong, who was recently exposed as a "failed studio", as an example.

On December 28th last year, New Oriental announced the establishment of "Oriental Selection" and entered the live broadcast with goods. After the live broadcast of the transformation of New Oriental, the sales in two months was only 4.5 million yuan, and the average single-game sales was only 170,000 yuan. Compared with Luo Yonghao’s live broadcast with sales of hundreds of millions a night, the data of New Oriental’s transformation with goods is really bad.

Is it because Yu Minhong’s personal appeal is not as good as that of several small promoters and models in Viya and Sydney?

Simply from the anchor quality, the anchor with goods in New Oriental really lacks the professionalism nurtured by Viya and Sydney for a long time, not to mention the professional experience in product selection and supply chain cooperation.

The selection of live broadcast anchor in the East is the former teacher selected by New Oriental through internal recruitment. Although the teachers in New Oriental are really "eloquent", the fact that they can adjust the classroom atmosphere does not mean that they have a set of products to introduce. Many netizens say that "after watching the live broadcast, they feel not very interesting".

In fact, even a few anchors from Viya’s team in Bee Surprise Club are inevitably criticized by netizens: "You criticize me, and a group of people explain it too messy", "The professional degree of commodity explanation is not as good as that of Viya" and so on, not to mention the non-professional anchors who have become monks halfway.

Moreover, although the maximum audience of "Bee Surprise Club" is considerable, it is still less than one tenth of the audience that Viya had earlier, which was more than 90 million. Although the live broadcast of the cargo track is still far from the flameout, it is even more difficult to enhance the influence of the live broadcast room even with the team foundation of the former head anchor.

　　CCTV News:It is not uncommon for network anchors to make gimmicks in the process of live broadcast, one of which is chatting up live broadcast. In order to record people’s reaction in an unexpected state, it often shoots without the consent of the live broadcast object. However, this phenomenon is likely to involve legal issues. Last year, a network platform anchor caused a lawsuit for chatting up people during the outdoor live broadcast. This case was recently pronounced in the second instance in Zhongshan, Guangdong.

　　This is a surveillance video of a department store in Zhongshan City, Guangdong Province. On the evening of January 7, 2018, a man walked into the mall and made a live webcast with a selfie stick on his mobile phone, but the live broadcast led to a dispute.

　　Network anchor Ma:I felt that she didn’t want to be on camera, but I didn’t get her on camera either. Then she scolded me, and I was very uncomfortable. Then I said to the live studio, I said, how can there be such a girl?

　　Mr. Feng, the husband of Ms. Tian:People told you not to shoot, but you still have to shoot there. Do you think you are a little too radical?

　　Why did the network anchor go to the mall to broadcast live? Who was the woman who clashed with him? How did this dispute happen?

　　Network anchor Ma:Outdoor test: Eat stranger’s food and walk.

　　In the video, the anchor who is conducting an outdoor webcast is Ma. On a certain network platform, he is an outdoor anchor with nearly 300,000 fans. In this live video, Ma is conducting a so-called test on the street, and the content is to suddenly eat something from a stranger.

　　Network anchor Ma:That’s not negotiable. That’s our street test. This uncle is eating. I said I would eat his noodles. Do you think my uncle will get angry? Then everyone will talk about it and I will go.

　　In the live broadcast, the man who was eating in the store was surprised by Ma’s sudden movements.

　　Network anchor Ma:I’ve made up my mind. Anyway, even if my uncle scolds me and hits me, it’s all my fault. I’m ready for this. I’ll apologize to him. This is risky, because I think it’s a topic as an anchor.

　　In order to attract fans to pay attention to the so-called "outdoor test" of live broadcast,

　　Although Ma knows that his behavior is risky, in order to increase the topicality of the live broadcast and attract the attention of fans, he still made a self-proclaimed "outdoor test" in the live broadcast. The dispute between Ma and the litigant Ms. Tian in the shopping mall also stems from such a live broadcast. So what happened at that time? According to Ma, on the night of the incident, he walked into a shopping mall during the live broadcast. After walking for a while, he met Ms. Tian, the party who was working.

　　Network anchor Ma:On the live broadcast that day, I took my mobile phone and saw a girl selling clothes. I went there.

　　Reporter:When you walked up to her with your mobile phone to broadcast live, did you not communicate with her before?

　　Network anchor Ma:No communication, I am direct, because my live broadcast is random. Because I walk at random and interview passers-by at random.

　　Reporter:What do you mainly want to communicate with her?

　　Network anchor Ma:I mainly want to interview her, because it was about 6 o’clock in the evening. At this time, a girl was still at her post and still working. I felt very hard. I wanted to ask her if she was happy at work and whether it was smooth, and then tell the people in the live broadcast room.

　　Ma went to Ms. Tian who didn’t know, but his conversation was rejected by the other party.

　　Network anchor Ma:I said hello girl, and then this girl, she was very angry at that time, and then she said, get out of here.

　　Although the other party refused to be filmed, Ma did not mean to leave. This led to the intensification of the subsequent conflict between the two sides, so why didn’t Ma leave immediately?

　　Network anchor Ma:Because at that time, she didn’t just politely say, I’m sorry, I won’t give an interview. I was surprised that she didn’t say that, because I talked to many people and I had never seen it like this.

　　Why did the conflict between the two sides escalate after the live broadcast was rejected?

　　Ma thinks that she is doing an "interview" with Ms. Tian in the live broadcast. Then how do the party Ms. Tian and her family view this incident, and what kind of conflict did the two sides have afterwards? Because Ms. Tian didn’t want to recall what happened that day, her husband, Mr. Feng, accepted an interview with the reporter.

　　According to the transcript made by Ms. Tian at the police station, she was selling clothes at the stall on the first floor of the shopping mall at the time of the incident, during which she met Ma with a mobile phone.

　　Ms. Tian’s husband Mr. Feng:At first, I didn’t strike up a conversation, so I filmed my wife live. When I filmed live, she thought it didn’t matter if you wanted to have some people, but some people felt prejudiced. You took this kind of thing without my permission and filmed it at us. So there are two problems. First, it affects my work, and second, she doesn’t want her privacy to be revealed.

　　In the face of Ma’s sudden conversation and shooting, Ms. Tian, who is working, expressed strong rejection.

　　Ms. Tian’s husband Mr. Feng:My wife may have a strong attitude and asked not to shoot. He just said that this person is so angry, so he just said my wife.

　　Continue to forcibly shoot the other party to grab the phone and ask to delete the video.

　　Mr. Feng said that Ma ignored his wife’s request and continued to broadcast live in situ, and told the fans in the live broadcast that Ms. Tian had a bad temper. So what kind of conflict did the two sides have subsequently? The transcript shows that when Ms. Tian saw that Ma refused to go away, she went up to grab Ma’s mobile phone.

　　Ms. Tian’s husband Mr. Feng:I want to delete the video I took of her. Her request is that you take this video of me and delete it. It’s just privacy. It’s like this when it’s exposed.

　　In this way, the two men had some physical contact in the process of competing for mobile phones, and Ms. Tian was injured. After the incident, she was taken to the hospital.

　　Ms. Tian’s husband Mr. Feng:The doctor said that her hand might be dislocated or broken. At that time, because my wife was pregnant, she couldn’t make a film if she was pregnant, which means she also had a stomachache.

　　That night, Ms. Tian was diagnosed as dislocated left shoulder joint. Because she was just pregnant, she went to the hospital for examination the next day, and the orthopedic surgeon suggested that she rest for one month. According to Mr. Feng, his wife has been worried about the impact of the conflict on the health of her children since she left the hospital. Unfortunately, a month later, Ms. Tian had a miscarriage, which became a hurdle for her and her family.

　　Ms. Tian’s husband Mr. Feng:Telling the truth has a great influence on our whole family, because we are happily pregnant with a child. Maybe for Ma, he didn’t feel his fault, but for his casual video, our whole family spent the whole year in this shadow, including my wife’s shadow over this matter now. It seems that he hasn’t come out from time to time, and he is still mentioning this matter from time to time. It is such a thing.

　　After the conflict, the two parties conducted mediation at the police station, but the mediation was not successful. Finally, Ms. Tian’s family decided to sue Ma.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Ms. Tian and Ma failed under the mediation of the local police station, and then sued the court in January this year, demanding that Ma compensate her for medical expenses, lost time, transportation expenses and so on, totaling more than 20,000 yuan.

　　Then why did Ms. Tian’s family finally decide to sue Ma after nearly a year?

　　Ms. Tian’s husband Mr. Feng:This situation may happen to me, and it may happen to another person, so I said at that time that I would still sue him and let him learn a lesson. In the future, how to respect each other when encountering this situation, that is to say, we should give each other a revelation and let the society know what a problem is, because there are too many chaos in this live broadcast, because now it is a society ruled by law, and it was originally a fast network spread. Then everyone has a privacy, you don’t respect each other, you say you are careless, you blog, you click on the traffic, you may achieve what you want to achieve, but he didn’t think about how much harm it would do to others.

　　Sue the defendant for violating the right to health and demand compensation.

　　In June this year, the First People’s Court of Zhongshan held a hearing to hear the case. So how will the court determine this dispute?

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:The plaintiff believes that her injury in this incident was caused by the defendant, who violated her right to health and sued the court for compensation. The defendant himself did not appear in court and the defendant’s agent appeared in court. The defendant mainly believes that there is no infringement or infringement of the plaintiff.

　　The plaintiff, Ms. Tian, believes that Ms. Tian’s personal injury was caused by the defendant Ma, so the plaintiff’s losses should be borne by the defendant. During the trial, the defendant argued that although Ma had a chat with Ms. Tian, his mobile phone camera did not shine on Ms. Tian at that time. However, Ma did not provide the court with the video in his mobile phone.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:According to the investigation record made by the public security organ, Ma made his own inquiry record, and he was making a live broadcast of video chat from time to time on a network platform. In the transcript, Ma himself stated that he had talked to Ms. Tian, and then Ms. Tian refused.

　　The court of first instance held that according to the transcripts made by the two parties in the public security organs after the incident, it was confirmed that Ma was taking Ms. Tian and other women as clear direct shooting or live broadcast targets at the time of the incident, and there was a verbal conversation, which was not accidental or unintentional. Ms. Tian was included in the shooting or live broadcast. Under this circumstance, Ms. Tian has the right to refuse and stop Ma’s related behavior.

　　During the trial, the court presented the transcripts of inquiries and on-site surveillance videos from the public security organs, which restored Ms. Tian’s injury.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Ms. Tian was supposed to go up and try to grab Ma’s mobile phone, but the height difference between the two sides was very large, so she didn’t grab it. Instead, during Ma’s avoidance of her, both sides had a physical contact, and the surveillance video on the spot was obscured by obstacles, so it was not clear, but the two sides had physical contact, and it was certain that there was physical contact. After the injury, Ms. Tian went to the local hospital at about 9: 30 that evening. She was diagnosed with dislocation of the left shoulder, contusion of the left shoulder and threatened abortion at the first time. After being hospitalized for two days, I went to another maternal and child health hospital to continue my treatment.

　　The plaintiff’s injury is the basis of the court’s detailed explanation and acceptance caused by the defendant’s infringement

　　The First People’s Court of Zhongshan held that this case was a dispute over the right to health, and citizens’ right to life and health was protected by law.

　　In this case, Ma filmed it during the live broadcast without Ms. Tian’s consent, causing disputes. During the dispute, Ms. Tian was injured. Although Ma did not recognize the fact that Ms. Tian was injured because of her aggression, combined with the existing evidence, Ms. Tian was diagnosed with "dislocation of the left shoulder" at the first time after her injury. The defendant could neither give a reasonable explanation for Ms. Tian’s injury, nor provide sufficient evidence to the contrary. The court accepted the fact that Ms. Tian claimed that her injury and hospitalization were caused by Ma.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:At the trial, the defendant could not give a reasonable explanation for the reason that the plaintiff was not injured by himself, and also ruled out that the plaintiff was injured by a third party. Then at this time, combining the previous surveillance video and the investigation record of the public security organ, it has reached a highly probable fact-finding standard that whether the defendant is intentional or negligent, it has reached such a high probability that the plaintiff’s injury is caused by the defendant’s behavior.

　　The First People’s Court of Zhongshan held that according to Article 6 of the Tort Liability Law of People’s Republic of China (PRC), Ma should be liable for the damages caused by Ms. Tian. In the end, the court ruled that the defendant Ma compensated Ms. Tian for lost time and medical expenses totaling more than 11,000 yuan.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Citizens’ right to physical health is protected by law. In this case, the defendant filmed without the consent of the plaintiff, causing disputes, which eventually led to the plaintiff’s injury. The defendant committed an infringement of the plaintiff’s right to physical health and should bear this civil liability for compensation according to law.

Following the "explosion" conference at the end of March, Xiaomi Automobile ushered in a traffic feast. At 16: 00 on April 18th, Lei Jun started the live broadcast on time at Beijing Xiaomi Automobile Delivery Center.

This is the first time that Lei Jun started a live broadcast for Xiaomi Automobile. Three years ago, when Lei Jun premiered in Tik Tok, it was the tenth anniversary of Xiaomi. He took products such as "Biography of Xiaomi", "Walk the Line" and Xiaomi 10 Extreme Commemorative Edition, and at the same time, he had a heart-to-heart chat with rice noodle friends.

This live broadcast has its own traffic, and the number of viewers quickly exceeded 100,000+,and the number of likes quickly exceeded 100 million. At the beginning of the live broadcast, viewers also sent gift special effects to Lei Jun, and later the gift-giving function was quickly turned off.

"Lei Jun’s legs are quite thin." "Raytheon, I’m coming!" "I also want to take a photo with Lei Jun", "Did Lei always grab Huawei Pura 70" and other comments, constantly refreshing, verifying everyone’s intimacy with Lei Jun.

"It is too early to talk about the success of Xiaomi Automobile"

"Xiaomi Automobile has been released for 20 days, and it is too early to talk about success." Lei Jun said during the live broadcast that Xiaomi SU7 was so hot that I was afraid every day. Under the public beta, every detail was looked at with a magnifying glass. Now I’m a little more nervous, because Xiaomi SU7 has held on to "One Million People in YEATION".

"Of course, Xiaomi is now a success in the first stage. The cycle of building a car is particularly long, and we need to continue to do it seriously. " Lei Jun said.

Whether before or after the release, the popularity of Xiaomi SU7 has remained high, which is not a small order of magnitude higher than that of other car companies. The latest data obtained by the reporter was as of April 3, when Lei Jun, the founder of Xiaomi Group, announced at the first delivery ceremony of Xiaomi SU7 that the number of Xiaomi cars had exceeded 100,000, and the number of locks had exceeded 40,000. This is a burst in the context of particularly fierce market competition faced by cars with a price range of 215,900-299,900.

In the experience center, Lei Jun introduced in the live broadcast. On the whole, for Xiaomi SU7, the favorite color of girls is Xiaguang purple, and the favorite color of boys is elegant gray; Xiaomi believes that the most cracked color is lava orange. "For the question of what color to choose, listen to your wife." Lei Jun quipped.

"It’s not good to compare me with Musk."

Because there are few live broadcasts, there are still some areas to be improved, such as the occasional echo of the microphone.

However, the live broadcast as a whole continued Lei Jun’s consistent "customer thinking" and cordial style. For example, in the delivery center, Lei Jun had a cordial conversation with the owner’s children and asked where to go to school; Ask the female car owner why she chose Xiaguang Purple; Ask the doctor what major the car owner is studying; Take the initiative to invite customers to take photos and so on.

Why is the proportion of female owners of Xiaomi Automobile high? Lei Jun said that on the one hand, the company has many female engineers; On the other hand, basic functions such as sun protection, storage and good-looking directly hit the pain points of female customers; In addition, many female car owners have used Mijia eco-chain products before and know something about Xiaomi.

During the live broadcast, Lei Jun answered the question "Why did Xiaomi build a car in three years?". He explained that Xiaomi had accumulated the foundation of intelligent manufacturing in the past, and Xiaomi’s R&D budget this year was 24 billion yuan, so it took three years to build a car instead of just three years.

Consistent with expectations, Lei Jun once again introduced innovative technologies such as Xiaomi Super Die Casting in the live broadcast, and introduced that there are hundreds of robots in the factory. Lei Jun revealed that in the future, he plans to open the Xiaomi factory to ordinary citizens step by step.

For the long delivery time, Lei Jun responded that Xiaomi’s preparation should refresh various records of domestic cars. The company has achieved the release and delivery, and the delivery is the quantity. The core problem is that the sales volume is 3-5 times higher than the company expected. "The company held a supplier meeting a few days ago, and the company will improve delivery step by step as soon as possible."

In the live broadcast, Lei Jun also refuted the identity of "the first man in Shuangwen". He said, "I am at the bottom of my life, and there is no cold 4 billion in Cary", "I have never won the college entrance examination" and so on. Lei Jun said frankly, "Many people say that I am a billionaire, and I have never counted (my own assets). Success in life depends not on cool writing, but on dreams, struggle and help from noble people. "

When talking about the benchmark Musk, Lei Jun responded, "Musk is a great entrepreneur. What I do with him is not exactly the same, so it is not easy to compare. But we have all helped popularize science and technology and promoted social progress. "

"Traffic Times" of Car Factory

Lei Jun emphasized in the live broadcast that Xiaomi can’t be treated as a car factory, but the whole ecology of people and cars, and the core is a technology company. However, Lei Jun’s marketing strategy for Xiaomi Automobile is even more talked about by the market.

As of today’s live broadcast, Lei Jun Tik Tok has more than 17.9 million fans. On Weibo, there are more than 23 million fans, with an average of more than one Weibo a day, to protect the traffic.

Under the leadership of Lei Jun, Xiaomi, including Lu Weibing, Xu Fei and many other senior executives, have also launched short video and other platforms. These flows gathered together during the release of Xiaomi SU7, which together constituted the key boost for the realization of Xiaomi SU7 market.

This kind of "traffic marketing" has affected countless drivers in the car circle.

According to the public information, Yin Tongyue, the chairman of Chery, personally tested the long-distance, high-speed and high-order intelligent driving ability of Star Era ET; Wei Jianjun, Chairman of Great Wall Motor, opened his first personal live show, and showed the whole scene NOA； of Great Wall Motor without high-precision map. Xia Yiping, CEO of Extreme Yue, and Li Yanhong, CEO of Baidu, got on the bus and experienced the latest Extreme Yue 01 … These live broadcasts not only narrowed the distance between the car factory and the users, but also showed their product experience intuitively to the users.

Editor: Chen Lixiang

Proofreading: Liao Shengchao

A policeman in the Jingtan Township Dispatching Office plays games with his office computer (provided by the netizen "Emotional Boy")

　　　　On March 31, some netizens reported that a policeman from Jingtan Township, Tianmen City, Hubei Province played online games with his office computer and provided mobile phones to take pictures. On April 3, Tianmen City Public Security Bureau entrusted relevant departments to respond that the policeman Chen was testing the repaired computer. At present, Tianmen City Public Security Bureau has given Chen a informed criticism and deducted his post target management allowance for that month.

　　　　The netizen said that the picture was taken when he applied for the second-generation ID card at the police station, which he thought was very inappropriate. The reporter can clearly see from the picture that a man is playing Legend (an online game name) with all his heart on the computer.

　　　　On the afternoon of the same day, the reporter contacted the police station to inquire about related matters. An attendant surnamed Wang who answered the phone said that he was not very clear about this and should report to the leader for verification.

　　　　On the afternoon of April 3, Tianmen City Public Security Bureau entrusted relevant departments to send a "Verification Report on the Problem of Police Playing Games in the Household Registration Room during Working Hours in Jingtan Police Station" to Jingchu.com reporters.

　　　　According to the report, at 8 o’clock in the morning of February 25, 2009, an external computer in the duty room of Jingtan police station broke down, and the policeman Chen Moumou found someone to repair the computer. When the maintenance personnel repaired the computer, they opened the Legend game webpage and tried the game for a while to confirm that the computer was repaired. After the maintenance personnel left, when Chen got on the computer to check whether the computer was repaired, he found that the "Legend" game page was displayed on the computer screen, and he continued to play the game on the computer. He was seen by the people who came to work and took photos with his mobile phone. Because Chen did not understand the gameplay, he went offline after playing for three minutes.

　　　　According to the report, the police officer Chen played games on the Internet on the grounds of checking the computer during work, which violated the spirit of the Notice on Strengthening Housekeeping Management of Tianmen Public Security Bureau (2007) and related work disciplines. After research by the Party Committee of Tianmen Public Security Bureau, it was decided to treat Chen as a whole and deduct his post target management allowance for that month.

　　　　(Reporter Luo Nie)

Editor: Gao Song

　　　　　　 CCTV News:In the last year or two, a very popular word on the Internet is: online celebrity punched in, which means that a video of a certain place was broadcast on the relevant platform, which aroused widespread concern, and then a large number of tourists and photographers went to the place to shoot and remember. The influx of people may have boosted local tourism revenue, but some uncivilized phenomena have also embarrassed these places with hot networks.

　　　　　　 Tongdeli is an alley in Suzhou, about 2 meters wide and more than 200 meters long. The 19 western-style houses here constitute the most typical buildings of the Republic of China in Suzhou. The old house named after a TV series is here. Thousands of tourists come here to take photos and punch in every day, and the lives of more than 100 households have changed.

　　　　　　 Aunt Xu is an old resident of No.8 in Tongli. In the past two months, she has received a large number of tourists to visit, take photos and consult every day. Her home was originally an actor’s rest area, and No.7 was the prototype of Su’s old house, but because the layout of the two houses is the same, Aunt Xu often takes the initiative to open the door to receive visitors in order to alleviate the pressure next door.

　　　　　　 Xu Lifang, a resident of Tongli, said: "There are very few uncivilized tourists who are still knocking at the door of Su’s old house in the middle of the night."

　　　　　　 Aunt Xu said that she actually welcomes everyone to visit, but there are some problems, and even the house number of her own "No.8 Tongdeli" has disappeared a few days ago. The location of the actor lounge in the play has also been affected by the large passenger flow.

　　　　　　 Lin Shengguo, a resident of Deli, said: "When someone opens the door in the whole community, once a person takes the lead to rush into the owner’s room, all the tourists will file in, and people will be packed around their homes in the morning. This situation is very common, just like my place, where I used to sit, and so are the tourists. Even the floor of my place was trampled, the board was broken, and some people fell in my place."

　　　　　　 On the roadside of Pingjiang, Suzhou, a small courtyard called Haneryuan is the prototype of the restaurant "Meat eater" where the hero and heroine of this hit TV series met. A large number of tourists have been jammed at the door for two months.

　　　　　　 CCTV reporter Wang Shengdong: "The surge of photo-punching passengers has also brought unprecedented pressure to the garden. For example, this century-old wall around me, many tourists have taken photos with their hands, and the wall has been destroyed. The garden has to arrange special personnel to maintain order at the door."

　　　　　　 Haner Garden staff: "Some of them are for consumption, but more people simply punch in for taking pictures, which will lead to many people trampling on the flowers and plants in our garden, and throwing garbage everywhere, which will affect the environment of our whole garden and elegance. There are stone bridges and Ping Jianghe, which are actually very dangerous for everyone."

　　　　　　 Destruction of flowers and plants is even more common in other places in online celebrity. Chengdu Airport Flower Field is an open sightseeing area built by Chengdu Shuangliu District in the landing area of the east runway of Shuangliu Airport. It has become a place for many tourists to punch in because it can photograph flowers and planes at the same time. The reporter saw at the scene that most tourists can enjoy the flowers on the observation deck, greenway and other places. However, many tourists ignored the fence, and even the staff dissuaded them, insisting on taking photos and playing in the flower planting area. Some flower fields near the sightseeing channel have been trampled by tourists, which is very conspicuous.

　　　　　　 The "online celebrity punch card place", which suddenly rises in heat, can be said to be an embarrassing problem for the local area. There are more tourists, and their popularity has been greatly improved; But the uncivilized behavior of tourists interferes with everyone’s normal life. The Dragon Boat Festival holiday is approaching, and relevant departments in some places have prepared emergency plans for the upcoming large passenger flow.

　　　　　　 Li Jun, a member of the comprehensive administrative law enforcement brigade in the Fengmen area: "Our urban management department has also joined forces with the public security traffic police, transportation and other departments to cope with the peak passenger flow during the Dragon Boat Festival holiday. We have put forward corresponding measures, such as one-way circulation of vehicles, and then our passenger flow has also gone from left to right, and timely guidance has been made to deal with the unexpected incident that happened to some tourists. For these uncivilized behaviors, we first educate them through community volunteers. "

　　　　　　 Ji Zhaoliang, secretary of the Party Committee of Jinfan Road Community, said: "One is the combination of dredging and blocking. If it is sparse, it is mainly because we have also made a hand-painted map, then we will divert residents or some tourists and go to other places to have a look. On the other hand, we have also posted some soft guiding signs at the exit of Tongli, so as not to disturb some normal lives of our residents. "

　　　　　　 In fact, these places in online celebrity are not the tourist attractions in our strict sense, and the short-term gathering of passengers by punching cards will bring great pressure to the local area. On the one hand, we call on tourists to travel in a civilized way and punch cards rationally; On the other hand, for uncivilized behavior, some legal experts said that excessive disturbance to the people and damage to the environment should bear the responsibility.

　　　　　　 Lawyer Cheng Xiaowen: "First of all, it is the provisions of the Law on Public Security Administration Punishment. Once there is a corresponding actor who disturbs some lives and normal life order of others, the public security organs can give warnings and punishments after reporting to the police, and in serious cases, they can be administratively detained."

　　　　　　 According to the lawyer, knocking at the door in the middle of the night and shouting the names of the characters in the TV series are also suspected of infringement. On the one hand, they disturb the normal rest of others. On the other hand, if residents can prove that this behavior has caused their physical, mental or health damage, then the actor should not only apologize, but also make financial compensation.

　　　　　　 Lawyer Cheng Xiaowen: "As a tourist, it’s good to visit people’s private houses, or other places in online celebrity, or to punch cards. First of all, you should travel in a civilized way, respect others, and you respect others, so you can get others’ respect for you."

　　　　　　 Some experts in the field of tourism also said that online celebrity’s punch-in fires quickly and the fever drops quickly, which often caught the local residents and functional departments off guard. Therefore, in addition to on-site emergency coordination due to too many tourists, various means can be used to keep the passenger flow in online celebrity stable, orderly and long-term.

　　　　　　 Deng Ning, vice president of beijing international studies university Institute of Tourism Science, said: "We can relatively explore some of its tourism products, or some tourist routes, and explore its connection with the so-called online celebrity land, so that this kind of people flow can have other places to visit, spend money and experience some local elements with more humanistic care besides punching in. In this case, In order to form a so-called complete tourism experience, it is especially necessary to combine with other local things, such as cultural and creative products, catering, performing arts and so on. It does not have to be physically focused on a certain point, and it can be extended a little more. "

On January 8th, Aouita 11 HarmonyOS version of Zhixiang upgrade was officially launched. The car has mainly undergone four upgrades: intelligent driving upgrade, equipped with map-free NCA function that does not rely on high-precision maps; Comfort upgrade, four somatosensory optimizations; Chassis upgrade, adding Huawei iTRACK function; The rights and interests are upgraded, and the "intelligent" highest rights and interests can be enjoyed for life. Moreover, there is no price increase in the whole department, and the prices of 90-degree rear-drive version 300,000 yuan, 116-degree rear-drive version 335,000 yuan, 90-degree luxury version 350,000 yuan and 116-degree luxury version 390,000 yuan remain unchanged.

With the launch of the car, Aouita has entered the era of intelligent driving with "de-high-precision mapping", effectively making up for the shortcomings of the intelligent driving scheme with high-precision maps, not only solving the pain point of "following the map", but also unlocking more high-frequency intelligent driving scenes. It is reported that its urban NCA intelligent driving function will unlock more than 300 cities at one time, bringing users a travel experience of "all the country can open and all the country can open".

Thanks to the industry’s top-stream vehicle-side perception and calculation ability brought by three laser radars that are fully equipped at the beginning, Aouita 11 can land quickly without relying on the intelligent driving NCA function of high-precision maps. Aouita 11′ s intelligent driving system integrates the Road Topology Reasoning Network (RCR) and the industry’s first GOD network to build real-time road information, identify all kinds of obstacles sensitively, and improve the safety of human driving and intelligent driving.

Aouita 11′ s intelligent driving system can make rapid and reasonable vehicle movement planning and path planning, and its driving style is more "human-like". In case of repairing subway, tidal lane, temporary road changes caused by traffic control and other scenes, the intelligent driving system can make up for the difference of iteration period of high-precision maps, and truly drive with or without maps, and the complex road conditions will not be degraded. In response to daily commuting and self-driving cross-provincial travel scenarios, the intelligent driving system can independently choose roads with higher traffic efficiency.

Combined with user feedback, the car has also been optimized for the leg, waist, back and sitting posture of the seat, so that users can have a comfortable experience no matter which seat they are in or which sitting posture they take. At the same time, the chassis of the car is upgraded with Huawei iTRACK architecture, which can realize ultra-fine road condition perception of 10,000 times per second and real-time adjustment of torque of 1,000 times per second, so as to realize the best power output mode under different road conditions and create the best driving experience.

Huawei’s iTRACK function "makes the road smooth". Aiming at the most common speed bump scene in daily life, Huawei iTRACK accurately identifies the wheel speed fluctuation, and adjusts and controls the torque within milliseconds to achieve rapid convergence. Through the actual measurement, the wheel speed fluctuation can be reduced by 50% and the aftershock time can be shortened by 40%, thus effectively improving the comfort and safety of the whole vehicle and bringing better driving experience to users.　

The rights and interests are easy to upgrade. From now until February 29, 2024, car buyers can choose one of the following rights and interests: rights and interests 1. Users who buy cars after January 8 will be given a high-end smart driving bag worth 26,000 yuan; Second, during the activity, car buyers can enjoy the discount of paying a deposit of 5,000 yuan to offset the car payment of 25,000 yuan. In addition, Aouita also introduced more car benefits in a limited time, including: the first car owner’s lifetime three-electricity warranty; 6000 yuan replacement subsidy; Give away the intelligent fragrance system; The down payment starts from 42,000 yuan, and the full-term ultra-low interest financial concessions.

Upstream news Wu Jian

Special feature of 1905 film network　June 10, 25th.Shanghai stateInternational film festivalgoldJue awardEntries in the main competition unitGlad you came.Hold a press conference and supervise the production.Cao Baoping, screenwriter and directorJiayin LiuActorHugh、Leo、Qi Xi、Ke BaiMeet the media.

In the film, Wen Shan, an ordinary screenwriter who fell behind, started to write eulogy for a living by accident. In the encounter with ordinary people of all colors, Wen Shan comforted others and gained warmth, and finally found his own direction in life. The film is a true portrayal of director Jiayin Liu’s search for answers in constantly balancing the relationship between the individual and the world for more than ten years. "I also often go to Babaoshan and the zoo, and many of them are my imagination of the possible life. I imagined what I could do in Babaoshan and what I needed, from which I conjured up this role."

In the movie, Hugh plays an introverted observer who "smiles once in a while means he is happy, but looks less happy means everything is normal". When Hugh talked about his initial creation of this role, he was very concerned about whether he could find someone to refer to in real life. This role did not conform to his previous experience in creating characters. "When I have no specific object to refer to, I will be insecure and afraid that I can’t really get close to this person."

Finally, in this somewhat healing story, Hugh found his own experience in recent years. After his mother died in 2019, "I have never had the courage to face up to this matter, and I am lucky to meet Wen Shan. In fact, when I met this character, he really kept healing and warming me. I always switched between Wen Shan and the characters he cured. "

The third time I cooperated with Hugh, it was Leo who played the inner projection of Wen Shan in the film. For Wu Lei, who started to try the author’s film, this performance is also a brand-new challenge. Sometimes the role is not so "landing", and at the same time, it is necessary to reach a certain echo and care with Hugh’s performance. As a person who is waiting to be created in the movie, Leo said that Xiao Yin is waiting for a better way out. "It’s like myself, and like many young people, they are eager for a better future."

In Hugh’s view, the role of Wen Shan is to director Jiayin Liu, just as Xiao Yin played by Leo is to Wen Shan. Jiayin Liu, who projected a lot of his own experiences and emotions, admitted that when he first created the script, Wen Shan’s face was always vague until the moment he turned on the phone. "The reaction from quantitative change to qualitative change happened. He seemed to steal Wen Shan from me, and I can see Wen Shan’s face from now on."

This year, the two sessions wrote "artificial intelligence+"into the government work report for the first time, which indicates that 2024 is undoubtedly the first year of artificial intelligence application industry, and the "artificial intelligence+"action will also become a hot topic, and making a big article on "artificial intelligence+"is also in line with the trend.

The "+"of "artificial intelligence+"means "+various application scenarios", which effectively applies artificial intelligence to all aspects of the national economy. At the same time, "+"can also let everyone stand on the shoulders of artificial intelligence to exert their imagination and creativity, and become a new human being who is more competitive and can open up the future.

Talking about the topic of "artificial intelligence+",not long ago, at the "Bian Que III" AI empowerment big health industry conference held in Chongqing, the organizer Chongqing Xianlilanxin Health Management Co., Ltd. released the first intelligent AI product in the weight loss industry, which undoubtedly interpreted the new scene of the innovative application of "artificial intelligence+health management", which was highly praised by colleagues in the industry and attracted the attention of many media.

According to relevant media reports, the first intelligent AI in the weight loss industry released at this event was jointly developed by Chongqing Xianlilanxin Health Management Co., Ltd. and Professor Li Ming, the first AI doctor system developer in China. "Bian Que No.3 -IPHMS Intelligent Private Health Management System" is an innovative solution with artificial intelligence, big data analysis, accurate data reconstruction and personalized physiological and pathological digital model technology as the core. It can monitor and analyze personal health data in real time, including heart rate, sleep quality, exercise situation, etc. through bracelet and mobile application technology. Then, through the analysis of artificial intelligence and AI big data, help users realize 24-hour uninterrupted intelligent monitoring of health status, provide health advice and early warning, and promote health management and disease prevention.

Intelligent private health management system aims to closely combine high technology with personal health, and help users better understand their physical condition and take actions to keep healthy through intelligent analysis and personalized health guidance.

Apps and applets developed to improve the user experience and cooperate with the health management system will also be listed one after another, which will realize the full scene of use, facilitate the service path and promote the quality transformation of products, and set a clear benchmark for the innovative practice of "artificial intelligence+private health management".

At the scene, Professor Li Ming introduced to the participants. "Bian Que No.3 -IPHMS Intelligent Private Health Management System", in the field of skin care, can also provide customized skin care programs and skin care recommendations for customers through AI technology based on skin testing and data analysis. It provides a novel and effective way for modern people to improve their quality of life and health.

In addition, Yang Jun, founder of Xianli Lanxin brand, also said; According to (Ai Media Consulting) data, from 2014 to 2021, the overall revenue of China’s big health industry maintained steady growth. In 2021, the revenue scale reached 8 trillion yuan, an increase of 8.1%, and it is expected to reach 9 trillion yuan in 2024. It shows that the demand for big health industry in China has risen sharply, and colleagues in the industry should be encouraged to "stay away from fantasy and live in vain". We should fully realize that big health industry has become the future industry with the greatest development potential, and health service has also become a strategic major undertaking related to the national economy and people’s livelihood and the overall happiness index of the future society.

It is understood that at the beginning of 2015, Mr. Yang Jun started the chain management, led a group of people to start a business over assets, and embarked on the innovative road of "health industry+store empowerment+sustainable development". Has launched a number of health brands such as slim Lanxin, Lanxin Women and Lanpinhui. Participated in the standard formulation of General Rules for Brand Influence Evaluation in China, was shortlisted for the standard working group of Evaluation Standard for National Brand Demonstration Enterprises, and also led the formulation of the industry standard of Operation and Management Standard for Health Slimming Service Institutions.

The company’s main sectors involve comprehensive services such as chain store export, beauty education and training, beauty multimedia, beauty product research and development, beauty store decoration, big health AI, artificial intelligence and so on. In just a few years, Xianli Lanxin has more than 1,800 stores in Chongqing, Guangdong, Guangxi, Henan, Yunnan, Guizhou, Jiangxi, Anhui, Xinjiang and other provinces. The brand has traveled all over the country, helping more than 1,800 entrepreneurs and providing more than 5,000 jobs. Its deeds have been praised by the central authoritative media.

The successful release of the AI intelligent private health management system "Bian Que No.3" has upgraded Xianlilanxin from a slimming brand to a big health company with scientific research strength and technology content, with technology as the core driving force, giving the brand new vitality. It provides confidence for the weight loss industry to enhance the new quality productivity, and has important social significance and value.

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　　Photo courtesy of vision china

　　"Golden Sentence" is not the product of the author’s feeding, but the reader’s participation.

　　— — — — — — — — — —

　　Some children often tell me that books are classics, and they are often disappointed after reading them. After reading them for most of the day, they can’t read the "golden sentences" worth underlining and extracting. Or read a "golden sentence" and be attracted by a book, but after reading it, I found that there are too few golden sentences like this in the book, and I feel fooled. I know that many people love this "golden sentence-driven" reading. What I want to say is that this utilitarian reading is not a good way to absorb knowledge and nutrition. Searching for chapters and extracting sentences, swallowing the fragmented golden sentences alive, is not immersed in the overall content, and the efficiency is actually very low, which wastes time and good books and reading.

　　"Golden Sentence" is often a "leap generalization" after a long period of material preparation and solid demonstration. For example, Adorno said: In a mass society that follows the crowd, idolatry is often manipulated in a "pseudo-personalized" way, which hides the standardization and identity of the cultural industry itself. Is this sentence "golden sentence" enough? However, it is not isolated. Only by carefully reading the previous foreshadowing and argumentation can this conclusion be logical and theoretically active. After this process, "Golden Sentence" can enter your knowledge system and become an active thought, which allows you to call freely when writing and support your output. Otherwise, the source is separated, only this sentence is extracted as a golden sentence, and the illusion of memory is formed in the notebook, which will soon become a forgotten "dead dogma."

　　Professor Liu Qing also said: Our traditional academic education emphasizes that knowledge should be systematic, have complete structure and logical connection, etc., while young people prefer rich and fragmented knowledge and feelings, so they like "golden sentences". In my opinion, a more flashing sentence, which appears after the overall discussion, has a context.

　　Without understanding a sentence in the knowledge system and overall outlook, that kind of "golden sentence" can’t "know". Sociologist Andrew Abbott distinguishes between "knowledge" and "knowing". "Knowledge" is a result of "knowing", and the important thing is the process of "knowing". Abbott commented: most of the students I teach think that knowing something is knowing a website. The main mode of their knowledge is to "find". For them, "reading Adam Smith" means looking for five or six sentences that are really important in each chapter. They don’t understand that the rest of Adam Smith’s sentences contain arguments and arguments, which he used to produce and defend the key parts of these students. For students, reading is just browsing outside the internet. It is an exercise to filter out the unimportant idle parts and find out the really important things. They don’t actually believe in ideas, they believe in fragmented content. For them, Smith’s theory is not an argument, but a fixed content.

　　Abbott actually criticized this kind of "golden sentence-driven" reading. A book just wants to sum up a few "central ideas", "paragraphs" and "key conclusions", which can spare me the pain of "reading those idle contents". This kind of filtering and screening, as long as those "fragments of golden sentences" have not actually read or understood a book at all, the golden sentences naturally have not entered the knowledge storage that one can call freely. On the surface, I read a lot of books, but my brain is empty!

　　I have always felt that "golden sentence" is not only the result of the author’s hard argument, but also a kind of reading reward for readers to immerse themselves in a book and suddenly become enlightened after tossing and turning. In other words, "golden sentence" is not the product of the author’s feeding, but the reader’s participation. Enter the author’s theoretical framework, immerse yourself in his logic, read through, read through, read the author’s deep meaning, read the logical connection, read the thought corresponding to reality, and understand a long-standing puzzle, and the "golden sentence" comes out. A "golden sentence" truly deposited in one’s own knowledge system must contain one’s own thoughts in the dialogue. I read Weber’s exposition on tool rationality and value rationality, but I didn’t read it before. But during that time, there were many events in the news that "people were regarded as tools" and "formalism bureaucracy only looked at procedures regardless of human life", and I realized that tools crushed value and realized the golden sentence connotation that "because there is a long chain between their actions and results, their moral consciousness will be blurred, which will lead to moral blindness".

　　Reading is a kind of dialogue and generation, which needs to be immersed. "Golden Sentence" is an ideological reward for immersed reading, not a "essence" that can be extracted separately. That kind of extracted essence, mindless "value", is often just a marketing strategy. A famous scholar talked about the "three laws of bestsellers": first, tell what you already know in a way you don’t know; Second, repeat the statement just now and give some examples; Third, repeat the summary and you will succeed. Those golden sentences about a book, such as chicken soup and sales promotion, are mostly tailored for people who don’t study. They are just "telling what you already know in a way you don’t know", just a truth that you agree with, that you are familiar with and understand, and that’s all.

　　When I study, I have a phobia of golden sentences. It’s all golden sentences. How can I stand it? The golden sentence is a "leap generalization" after a long argument, and it is a wonderful pen to make the finishing point. It’s all golden sentences, which shows that there is no argument and reason at all, and it’s all chicken soup-like, catering to you and clever conclusions. Just like the flashy PPT, it is full of "beautiful words that are nice but vague". It’s more like some fake comments. It sounds like a lot of words, and it seems that there are many golden sentences, and there is nothing but empty parallelism and superficial rhyme. The public opinion field is full of such swindlers. When they encounter something they don’t understand, they can fool them by saying a bunch of "beautiful words", so they are mystifying and euphemistic.

　　I don’t like that kind of "looking for standard answers" reading either. If the contents of the book are regarded as "answers that can be copied", it is still exam-oriented thinking and there is no nutrition. A good book can arouse thinking, and it is the thought agitation brought by that argumentation process that challenges some common sense, inspires some new ideas and brings some wisdom. What is wisdom? If intelligence points to a standard answer, intellectual knowledge is a kind of ability to "turn the answer into a question", which is a kind of advanced literacy, which can push thinking to a higher conceptual level and move towards transparent wisdom in new questions.

　　Yes, the better the book, the more you can’t get the "standard answer" from it, but it can produce many problems, which can help you get rid of the "uncertainty of ignorance", challenge most of the "taken for granted" and "self-evident" hidden in your thinking, and move towards the realm of critical thinking after experiencing "multiple chaos".

　　Mr. He Zhaowu said in "A Record of Going to School": "Reading doesn’t have to have a purpose, and it’s better to have no purpose. Reading is an end in itself. Reading brings inner satisfaction, just like a spiritual roaming. In the eyes of others, it is of no value to travel for a day, but for me, the process itself is the greatest value. " Well, reading is by no means utilitarian, quick-paced, lively and immediate, but I also feel that reading will never fail you, enjoy the process, precipitate thinking, and will always nourish you at some time and somewhere.

　　Ling Cao

　　　　Strong return is highly anticipated.

　　　　n With high-performance and high-quality products and strong on-site technical support, Hankook Tire sponsored.DTMThe first year was affirmed by many parties.

　　　　n Drawing on the experience of top-level events, Hankook Tire continuously improves the quality and performance of its products.

　　　　(Shanghai, China)2011year10moon27Day)On October 23, 2011, the 2011 German Touring Car Masters (DTM), one of the highest-level touring car races in the world, ended the final battle in Hockenheim, Germany. As the exclusive tire supplier of DTM, Hankook Tire has drawn a successful conclusion for its first year sponsorship work with high-performance and high-quality products and strong technical support on site. BMW, which will return to DTM strongly next year, also brought its latest racing car to the scene, making 2012 DTM highly anticipated.

　　　　Hankook Tire won many praises.

　　　　As the first time to join hands with DTM, Hankook Tire’s outstanding performance throughout the season is obvious to all. From the gravel road surface in Zan Dewater, the Netherlands to the rainy and slippery road surface in Hockenheim Norris, the Ventus series of racing tires accompany drivers through all kinds of difficult tracks and bad weather, and maximize the performance of the car. At the same time, the high balance of handling, stability and safety of Hankook tires has also been greatly appreciated by drivers, and has been recognized and trusted by organizers and teams.

　　　　"Hankook Tire has provided excellent products and efficient support team for the team. Although it is the first time to cooperate, I give them the highest evaluation". Hans &bull, Chairman of ITR e.V, the event organization association responsible for organizing and promoting DTM; Werner • Hans Werner Aufrecht said. At the same time, Hankook Tire’s consistently excellent performance has also won high recognition from the team leader.

　　　　"I am very happy to be able to join hands with two top automobile brands in the world, and achieve stable performance and zero failure achievements throughout the year. By participating in DTM, the world’s top race, we have gained very valuable tire track experience, and applying it to the research and development of daily tires is the driving force for our persistent participation in DTM and other top races, "said Manfred Sandbichler, executive director of Hankook Tire Race." The end of this season means a brand-new beginning of the 2012 season, and we look forward to the wonderful performance of BMW, another top automobile brand newly added in 2012. Hankook Tire will provide the three top automobile brands in the world with the same high performance and performance at a higher level.

　　　　Audi drivers win the annual championshipBMW returns strongly.2012 DTM

　　　　On October 23rd, witnessed by 120,000 spectators, Jamie Green, the Mercedes-Benz driver, was the first to cross the finish line in Hockenheim and won the last race of DTM. At this point, the annual total score ranking of the 2011 season has also surfaced. Audi driver Martin Tomczyk won the drivers’ championship with an absolute advantage of 72 points, while Audi driver Mattias Ekstr?m and Mercedes-Benz driver spangler finished second and third respectively. The same high-profile team championship was won by Audi.

　　　　Looking back on the competition of DTM in 2011 (a total of 10 races), the contest between Audi and Mercedes-Benz was full of twists and turns. Mercedes-Benz camp gained absolute advantage at the beginning of the season, but with the Audi camp’s comprehensive attack, its drivers successively won the drivers’ championships in the seventh and eighth races, and the situation showed a dramatic reversal — — In the end, the Audi ABT team "came from behind" and became the final winner.

　　　　With excellent driving skills and fighting spirit, Tom Zeke, who won the annual championship in deus ex, has undoubtedly become the biggest dark horse this season. The strategy of "striving for progress steadily" earned him points in every race. In addition, he successfully won three races and only one pole position in Sielberg, Austria, so that he finally won the driver’s championship. In addition, as the champion of Audi, the veteran Ashton also performed well, winning three championships and one runner-up in the second half of the season, catching up with spangler, the strong rival of Mercedes-Benz.

　　　　In addition, Hankook Tire’s Best PIT stop (tire changing and gas station in the race) award specially set up in DTM to reward the efficient and high-speed team support team was also won by Audi Phoenix team, and the Audi camp can be described as a bumper harvest this season.

　　　　It is reported that after 18 years away from DTM, BMW will return to DTM in the 2012 season. After completing the test of Hankook tire, BMW expressed great satisfaction and looked forward to the cooperation next year. At the same time, China and Shanghai may once again become one of the DTM substations since 2010, which makes China racing fans have more expectations.

　　　　

　　　　Third runner-up of the year: Audi driver Tom Zeke (middle) and Ashton (left) and Mercedes-Benz driver spangler (right)

　　　　

　　　　Last stop champion: Mercedes-Benz driver Green

　　　　About Hankook Tire Co., Ltd.

　　　　Hankook Tire (CEO: Xu Chenghe), the seventh largest tire manufacturing company in the world, is also one of the fastest growing radial tire manufacturers for passenger cars, light trucks (SUVs, RVs, etc.), trucks and buses. Hankook Tire’s five R&D centers around the world are dedicated to developing cutting-edge technologies, and the annual R&D expenditure accounts for 5% of the total revenue, constantly improving customer satisfaction through high-quality products. Hankook Tire has a sales network in 180 countries around the world, with more than 16,000 employees. Nearly 80% of the company’s annual income comes from increasingly mature overseas markets.

　　　　For more information, please visit Hankook Tire Chinese website: www.hankooktire.com.cn.