"Standing at the intersection of the new free travel in golden decade, whoever can accurately understand the needs of users and provide personalized gameplay products will take the lead in the next era of tourism industry development." Chen Gang, founder and CEO of Ma Honeycomb, said at the "2023 Earth Discoverer Conference".

On December 8th, at the "Earth Discoverer Conference" hosted by Ma Honeycomb, the joint laboratory of free travel big data jointly established by china tourism academy and Ma Honeycomb released "Research Report 2023" (A Collection of Global Travel Plays), which provided a new reference example for the industry. It is reported that "Gameplay 2023" has strictly selected tens of thousands of gameplays from 130 countries around the world, and finally compiled two lists of "Top 100 New Gameplays for Domestic Tourism" and "Top 100 New Gameplays for Foreign Tourism" to recommend more unique travel experiences for travelers and guide industry partners to create more attractive tourism products.

Dai Bin, president of china tourism academy, said, "After three years of deep depression, tourism has entered a period of rapid recovery. It is expected that the recovery of the domestic tourism market will reach more than 90% in 2019 this year, which is very remarkable. Seeing the smile on the tourists’ faces is also my happiest thing. But what makes me happier is to see that the tourists like Ma Honeycomb still keep a young heart to explore and innovate after going through hardships. They deeply observe the needs of tourists and sum up a number of keywords such as personalization, theme, experience and quality. These detailed needs are the cornerstones of today’s tourism’ new gameplay’. "

(Left: Dai Bin, Dean of china tourism academy; Right: Chen Gang, founder and CEO of Ma Honeycomb)

2023 is a year of rapid recovery of tourism industry, and new tourism behavior preferences are gradually becoming clear. According to Chen Gang, in 2023, the proportion of users who searched for intentional destination gameplay exceeded 76%, and the popularity of customized tour search increased by 245% year-on-year. The popularity of high-quality demand continued to rise, and the booking of cost-effective products also increased significantly. This means that the Local travel experience has become the main factor affecting people’s consumption decisions.

"We can’t simply understand’ travel experience’ as eating better and having more fun. For young people today, any idea that can strengthen their self-expression is a plus item of travel experience, and we collectively call it’ new gameplay’". Chen Gang said, "We have specially refined the content of’ new gameplay’ based on the core contents such as Polaris Raiders and Raiders Group. Every destination has a raiders expert from Mawei to sort out a detailed new gameplay map and update it in real time according to the changes of the trend. At present, Ma Honeycomb has matched the corresponding services and products for the gameplay map through a brand-new supply chain, forming a one-stop travel service closed loop of "planting and pulling together" to help consumers realize the ultimate experience of what you see is what you get. "

The Ma Honeycomb community is also fully upgraded around the "new gameplay". In Ni Jia’s view, in the face of the brand-new personalized tourism demand, the best response formula is to provide different new gameplay exchange positions for different segments of the population. "For example, for the Z-generation’ new youth’ who is looking forward to socializing and advocating freedom, Ma Honeycomb not only launched a large number of new city weekends, but also provided opportunities to find travel partners; Facing the’ new middle-class families’ who prefer light and luxurious gameplay and pay attention to emotional value, they provide a series of new and subdivided gameplay including long-distance travel and parent-child travel; For’ senior travelers’ who pay attention to in-depth experience and humanistic value, Ma Honeycomb continues to deepen the content of outbound travel, design various novel experience routes abroad, and launch activities to send them back to a new world. " Ni Jia said that the new gameplay community ecology based on different people and different circles will better meet the personalized travel needs.

At the same time, "new gameplay" has also become a favorable starting point for marketing. Liu Tingting, head of commercial marketing of Mawei, said that the core of Mawei’s marketing is to help destinations and brands find the right people, do the right content and then spread it to more right people. "The community and the strategy group upgraded this year are the first steps for Mawei to find accurate marketing people. The so-called’ right content’ is to explore and even create the destination experience under the drive of new gameplay, and thus create new theme products, trigger IP linkage, let users see, buy, feel, and then spread to more people. " According to reports, Ma Honeycomb has created a brand-new gameplay experience for many destinations at home and abroad in 2023, and promoted it through various channels and forms. "The new gameplay is like a key to open the door to new tourism marketing, which will rejuvenate traditional destinations, take mature destinations to a new level, and let brands find new scenes of tourism marketing. We are also looking forward to working with more destinations and brands to open up the infinite possibilities of’ new gameplay’." (Reporter Zhan Zhao)

Source: Guangming Net

1. The skier is holding a sheep, which will never be forgotten.

2.The pug’s face says it all, and the surprised look is so cute.

3. The new superhero team, mothman and Batman.

This playground is occupied by cats.

It’s so cute that the big dog is watching the fun with the puppy on his back.

6. Several lions are eyeing around the car, and the people in the car are feeding raw meat.

7. Holding an umbrella like this is really domineering.

8. When camping, all the clothes were towed away by wild boar. What should I do?

9. The book has its own golden house, and the book has its own Yan Ruyu.

10. The greedy elephant tore down the kitchen.

11. Carrying a cat for a walk, the cat looks around curiously like a child.

Is the horror sticker stuck on the back glass of the car to cure the high beam dog or to scare people?

13. The special service desk is like a big soup pot.

14. Foreign netizens found that a moose got lost because of heavy snow and broke into the basement.

15. This toilet is a bit special. I don’t know what it is used for.

16. The clown touches the pony, and the pony’s eyes are a little special.

17. The car seat disguised by a real person is just a little fat, if only it were thinner.

18. Little brother plays the piano outdoors, and a group of long-tailed monkeys come to make trouble.

19. There are many donkeys pulling carts, and it is the first time for people to pull donkeys by car.

20. Don’t pee on the floor, or we’ll cut off our balls.

21. Save King Super Bee.

22. Two very sleepy "sumo wrestlers" fell asleep.

23. This is a strange photo.

A flock of sheep caused a traffic jam.

25. Take a rooster to the Internet cafe to play games.

26. The legendary mushroom cat

As the saying goes, women who can dress are more attractive. Look at those who are really temperament. In fact, their face value may not be so outstanding, but because they can dress and their clothes are online, they always leave a good impression on people. So, as ordinary people, how should we match them in our daily lives? You can take a look at the ideas of the following fashion hipsters. They also wear fashion charm with classic models, which looks particularly amazing and is worth learning.

1, tailoring design

There are many factors to pay attention to when dressing. The first thing is to look at the tailoring and design of a dress, compared with that fancy dress. Most people are more suitable to wear this basic model in their daily life, just like a simple shirt, which is low-key and durable, and it is also very temperament when worn on the body. The cutting design is simple and does not incorporate too many complicated designs, so it is very convenient to control.

2, materials and fabrics

Another thing to look at is the fabric. A person can dress and of course choose clothes. They will choose high-quality clothes for themselves, so that they will look more beautiful when they are matched. For example, many girls usually choose these satin and velvet clothes, which are relatively advanced and still have a lot of temperament when they wear them.

3, low-key and advanced color matching

Another point is the color matching of clothes, which is ignored by many people. In fact, there are many girls who usually ignore the color of clothes when they buy clothes. They always think that as long as the style they wear is personalized enough, but if the color doesn’t suit you, it’s no use matching it yourself. We have to choose advanced colors, such as white and khaki, which are more elegant.

Especially white, a classic color, is really a color that most people will choose first. White is very eye-catching and versatile. It can be combined with all kinds of colors you like, and it will feel beautiful when you wear it on your body. Like these combinations of white and khaki, they are very elegant, simple and fashionable, and can modify your skin color.

You don’t need to buy too much clothes in autumn. After all, quality is more important than quantity. You can choose this simple knitted cardigan, which is very gentle to wear on your body. A simple knitted cardigan with a T-shirt can reflect the layering, and this collocation method is also very gentle, and you can also match it directly in daily wear.

You can also choose to wear a suit, which is very fashionable and capable. Like the following goddesses, they are concave in black, gray and white suits. It really saves a lot of time by using the matching of suits, which looks very attractive. This matching of suits adjusts the proportion of individuals’ bodies and looks intellectual and generous.

Simple sweaters also have different interpretations. Sisters can try to choose these colorful sweaters for themselves when choosing, which will make them more energetic, such as fluorescent green or rose red sweaters, which are particularly beautiful and fashionable.

Shirts with wide-leg pants are already a classic look. Sisters who are not good at matching can also match them directly. These simple short shirts with high-waisted wide-leg pants look neat and free, and they are very energetic. At the same time, they can also adjust their bodies with the help of short tops and long bottoms.

These fashionable windbreaker coats look cool and sassy when worn on the body. A medium-long windbreaker is domineering on the body, and the waist-closing design helps us to modify our figure, which can also avoid wearing dullness, and the overall look is quite easy to increase. If you’re worried that it’s not fashionable enough, just combine these boots to match it, so it’s really exciting to wear.

The charm of basic models is greater than expected. The girls above choose various basic models for themselves, which are low-key and generous and full of charm. Combining with some personalized matching skills, you can reflect your charm and add good temperament.

Disclaimer: The text is original, and the pictures are from the Internet. If there is any infringement, please contact us to delete it. Thank you. Text /9

In an era, it not only updated our understanding of culture, but also refreshed our ideas again.

Just as knowledge is not equal to culture, it subverts our rational knowledge and perceptual habits all the time.

In fact, in our thinking logic, people often regard culture as the code of conduct of civilization.

For example, benevolence, courtesy, wisdom and trust, gentleness, courtesy and frugality are all concrete manifestations of behavior culture.

Therefore, when a person walks under a tree or an obstacle below his height, there is no doubt that he will bend down.

It should be said that few people even think about how to change it. This is a kind of culture.

Especially when the elevator door is opened, some people stand aside and wait for others to get off the elevator, and some people are eager to squeeze in.

These actions are the intersection of behavior and culture, and have nothing to do with education and knowledge. This is also a kind of culture.

[1] What is culture

Now that we have talked about "culture", how should we understand and recognize these two words? Of course, in other words: "What is" culture "?

Generally speaking, what we call "culture" in a broad sense refers to the sum of all material products and spiritual products created by human beings.

In a narrow sense, it refers to spiritual products including language, literature, art and all ideologies.

Here, we emphasize that as a kind of "culture", it must have six characteristics:

(1) universality. The universality of culture is manifested in the common cultural forms in social practice activities, even though different national consciousness and behavior are manifested, they have the same forms of expression.

(2) Diversity. Under different natural, historical and social conditions, different cultural types and cultural models have been formed, which makes the world culture present the characteristics of diversity as a whole.

(3) nationality. The traditional culture rooted in the nation is complementary to the development of the nation. So different nationalities have different national cultures.

(4) Inheritance. The inheritance of culture is the basis of carrying forward and developing culture. If there is no inheritance, of course, there will be no culture.

(5) Developmental. The essence of a national culture lies in its continuous development and change. A series of cultural products, including today’s automation and informatization, are the results of cultural development.

(6) the times. In the historical process of human development, each era has its own typical cultural type.

[2] Cultural background

I remember that Mr. Li Yanjie, the former professor of Beijing Normal University and vice president of the World Association for the Promotion of Chinese Education, once gave an open class entitled "Virtue, knowledge, talent, truth, goodness and beauty" at the lecture tour in Peking University.

He said; What is culture? The sum of truth, goodness and beauty is culture.

It can be seen that what we call "culture" is the product of all-round, multi-level and three-dimensional intersection of fields.

It not only covers a person’s cultivation, temper and disposition, but also includes family environment, living space, and even genetics and so on.

My neighbor, Aunt Song, once said, "Without culture, you are illiterate.". This statement is very incisive and hits the nail on the head.

You can imagine, living in the present, if you don’t even know a big word, this is not a scene, and it has nothing to do with the bridge, but it is incredible.

[3] It’s terrible to have no culture

Once upon a time, there was a saying circulating in the society: "It’s terrible to be uneducated", although it was just a network language. But it is a culture in itself.

Do you know that the cultural content contained in this sentence is far and near, false and real, true and false?

Perhaps, it may be trying to explain a thing or an action. But I hope it’s just a humorous remark with no practical significance.

[End]

Why do you want to talk about culture? Because people can’t do without culture. People practice culture all the time.

What is culture? The dictionary says: culture is the sum of material wealth and spiritual wealth created by human beings. Especially spiritual wealth, such as literature, art, education, science, etc.

Of course, the popular concept of culture is not so beautiful, probably because people like elegance, so everything they want to culture has become culture. The least funny thing is that even the toilet has become a culture. In fact, the toilet can really be a culture. Because culture is a collection of human activities and human history.

In textbooks, "culture" is a word and the label is a noun. But I always think that culture is a combination of two words, or a phrase. First, "Wen" is a noun, and the last word is "Hua", a verb.

In fact, culture is a process. The process of culture is the process that the whole human society bid farewell to primitiveness and ignorance, and to ignorance and barbarism. The process of culture is the process of human civilization.

Culture is not civilization, but only when culture exists can civilization exist. Culture is the foundation of civilization. Without culture, there is no civilization.

Therefore, as long as human beings exist, culture must exist, and as long as there are human beings, culture must exist.

This is culture.

Hello, everyone, this is the surprise game, and I’m the little brother.

Not long ago, Sensor Tower, a well-known mobile application data analysis company, announced the global top mobile game revenue list in June 2023. Which games are on the list? What’s the mystery? I will give you an analysis today!

Note: The data does not include the third-party Android market in China and other regions.

Income list: The top 10 are the glory of the king, PUBGM, Against the Water, Royal Match, candy crush saga, Roblox, Collapse: Star Dome Railway, Gold Coin Master and MONOPOLY GO! "enchanted gardens"

The glory of the king took in $220 million (about RMB 1.6 billion) in the global App Store and Google Play this month, and there is no doubt that it will continue to win the global mobile game bestseller list.

On July 8th, the game launched Milady’s perfect holiday skin, which set the peak of income in that month. With the return of two limited skins, the introduction of new hero Doria, and the update of summer welfare, the game not only maintained the strong interest of players, but also further consolidated the champion position on the best-selling list.

Tencent’s PUBG Mobile (combined with Peace Elite) regained the second place from Collapse: Star Dome Railway with a revenue of 172 million US dollars.

On July 4th, with the introduction of new function carrier replacement, the game topped the best-selling list of iPhone mobile games in China for four consecutive days. On July 7, the game launched the activity of "Pure Dream Wedding Yarn" and set a revenue peak for that month. Continuing its success, on July 14th, the game cooperated with Sega to launch Sonik-themed skin, which further increased the revenue.

Netease’s "Going Against the Water" mobile game was launched on June 30, ranking third on the list with a revenue of $113 million. Thanks to the excellent art design and rich game content, from June 30th, the martial arts MMORPG mobile game "Going Against the Water" was ranked among the top 3 best sellers of iPhone mobile games in China during July, and the whole summer file almost became the home of this product!

Before opening the service, 45 million reservations were made, PCU exceeded 1 million in 10 minutes, and it topped the best-selling list twice, and 40 million players were recruited in a month. In addition, the game also topped the global mobile game revenue growth list in July. These data look terrible!

It is worth mentioning that in this month’s income list, Mihayou’s "Collapse: Star Dome Railway" is still barely on the list, and "The Original God" has disappeared directly. It seems that the 3.8 summer version of "The Original God" is "clear summer! Paradise? Great secret! " , because Youqu and Keli are replicas, their flowing water level is among the lowest among many versions since the original God beta.

However, the original God launched a new version of 4.0 Fontaine on August 16th, which may make the original God return to the income list?

Income growth list: The top ten are Against the Water, PUBGM, The Legend of Guild Wars in Dragon Ball, Crystal Nucleus, MONOPOLY GO, Call of Duty Mobile Games, Royal Match, Top Speed, Blue Archives and Soul of Professional Baseball A.

In July, the revenue growth performance of Crystal Nucleus by DNF, a porcelain-touching company, was also excellent. Since the public beta on July 14th, Crystal Nucleus has further occupied the bestseller list after the airborne free list.

According to the data of the three-party platform, it is estimated that the total platform flow of Crystal Nucleus has reached 400-500 million yuan within 12 days after the game was released, and it is estimated that the single-day flow will be 30 million yuan or even higher, making it the highest-paid game of domestic action RPG, taking off directly with ByteDance’s game business, and doubling the flow.

In addition, Netease’s "Peak Speed" also maintained a high income growth in July. With highly realistic racing, personalized customization and immersive experience, Peak Speed successfully entered the seventh place in the revenue growth list in the first month of its release, which is very rare as a racing game.

Thanks to the opening of the national service, the game "Blue Files", which has been on the shelves for many years, once again reached the revenue growth list. On the first day of the national service public beta, the flow of iOS reached 1.62 million.

In fact, the foreign service of "Blue Archives" has reached more than 240 million US dollars at the beginning of the year, and the annual income peaked at 2 billion. The original performance was very good, and the opening of the national service made "Blue Archives" make another big profit.

However, at present, "Blue Files" has fallen beyond the top 100 in the best-selling list of games in the AppStore. I wonder if the success of Japanese clothing can be copied? Can the fire continue in August?

A positive shock problemWhat games did you play in July?