In recent years, with the in-depth implementation of the national cultural digitalization strategy, digital technology has promoted the increasing number of cultural market players in China, and the scale of culture and related industries has also been expanding. China International Cultural Trade Development Report (2023) pointed out that in 2022, the total import and export volume of foreign cultural products in China was 180.27 billion US dollars, the export trade volume was about 163.68 billion US dollars, and the import trade volume was about 16.59 billion US dollars. Among them, the proportion of China in the import and export trade of cultural and creative products in the global market is generally on the rise, and the total export value is close to 40%. China’s international cultural trade has entered a new round of rapid development stage, which has become a new focus to stimulate the growth of China’s international trade.

In the global market, there will be an expansionist tendency in the process of cultural trade, such as unbalanced output and input, uneven cultural trade and so on, which will impact the cultural traditions, values and lifestyles of the trading countries. At present, maintaining national cultural trade security and promoting the high-quality development of cultural industries have become an important issue facing China.

The security of cultural trade is characterized by two-way. The exporting country of cultural trade penetrates the ideology, values and lifestyle of the target country through cultural products and services. Correspondingly, the importing country protects and develops its national culture, adjusts its cultural development strategy, gives play to its comparative advantages, and expands its cultural trade output, so as to resist the influence of foreign culture on its own country. Therefore, the national cultural trade security is influenced by two factors: the cohesion of domestic mainstream culture and the international competitiveness of cultural industries.

On the one hand, the safety factor of a country’s cultural trade is closely related to the cohesion of domestic mainstream culture. Different from the tool attribute of industrial FMCG, which aims to meet the basic needs of human beings, cultural products have emotional attributes, and their consumption experience depends on specific values and aesthetic resonance. The stronger the cohesion of domestic mainstream culture, the more cultural enterprises attach importance to the inheritance and innovation of their own culture, and cultural products and services can more accurately meet the cultural consumption needs of their own people. Local original cultural products dominate the domestic market, which can effectively hedge the impact of cultural products and services from other countries on their own people’s values, thinking habits and lifestyles. On the other hand, when our people are more chasing foreign cultural products and services, and the country’s international cultural trade shows a deficit, the domestic market will be squeezed by a large number of foreign cultural products, the country’s original cultural traditions and value orientation will be seriously impacted, and the security pressure faced by the national cultural industry will increase. On the other hand, the national cultural trade security is also positively related to the international competitiveness of the country’s cultural products and services. The greater the share of a country’s cultural products and services in the international market, the higher the consumer recognition, the higher the country’s trade discourse power and rulemaking power in the international market, and the more capable it is to safeguard its own cultural trade interests from infringement and ensure the normal operation of the foreign cultural trade system from destruction and threat.

In today’s world, cultural thoughts are stirring each other and different values are playing games with each other. Vigorously developing cultural trade can not only gain economic benefits, but also prevent the erosion and impact of foreign cultures and values on domestic culture, and spread domestic cultural values and thinking habits abroad, thus affecting a country’s international status and international influence. The Chinese nation has a rich cultural heritage and rich cultural resources. It is the only way to safeguard the national cultural trade security and promote the "going out" of culture by giving full play to the innate advantages of China’s cultural resources, deeply tapping the huge potential of the domestic cultural market, strengthening the industrial characteristics of "content is king" and constantly exploring overseas markets. (Cheng Bing is an assistant researcher at the Cultural Development Strategy Research Center of China Academy of Art)

Source: Guangming Net

Hello, everyone, this is the surprise game, and I’m the little brother.

Not long ago, Sensor Tower, a well-known mobile application data analysis company, announced the global top mobile game revenue list in June 2023. Which games are on the list? What’s the mystery? I will give you an analysis today!

Note: The data does not include the third-party Android market in China and other regions.

Income list: The top 10 are the glory of the king, PUBGM, Against the Water, Royal Match, candy crush saga, Roblox, Collapse: Star Dome Railway, Gold Coin Master and MONOPOLY GO! "enchanted gardens"

The glory of the king took in $220 million (about RMB 1.6 billion) in the global App Store and Google Play this month, and there is no doubt that it will continue to win the global mobile game bestseller list.

On July 8th, the game launched Milady’s perfect holiday skin, which set the peak of income in that month. With the return of two limited skins, the introduction of new hero Doria, and the update of summer welfare, the game not only maintained the strong interest of players, but also further consolidated the champion position on the best-selling list.

Tencent’s PUBG Mobile (combined with Peace Elite) regained the second place from Collapse: Star Dome Railway with a revenue of 172 million US dollars.

On July 4th, with the introduction of new function carrier replacement, the game topped the best-selling list of iPhone mobile games in China for four consecutive days. On July 7, the game launched the activity of "Pure Dream Wedding Yarn" and set a revenue peak for that month. Continuing its success, on July 14th, the game cooperated with Sega to launch Sonik-themed skin, which further increased the revenue.

Netease’s "Going Against the Water" mobile game was launched on June 30, ranking third on the list with a revenue of $113 million. Thanks to the excellent art design and rich game content, from June 30th, the martial arts MMORPG mobile game "Going Against the Water" was ranked among the top 3 best sellers of iPhone mobile games in China during July, and the whole summer file almost became the home of this product!

Before opening the service, 45 million reservations were made, PCU exceeded 1 million in 10 minutes, and it topped the best-selling list twice, and 40 million players were recruited in a month. In addition, the game also topped the global mobile game revenue growth list in July. These data look terrible!

It is worth mentioning that in this month’s income list, Mihayou’s "Collapse: Star Dome Railway" is still barely on the list, and "The Original God" has disappeared directly. It seems that the 3.8 summer version of "The Original God" is "clear summer! Paradise? Great secret! " , because Youqu and Keli are replicas, their flowing water level is among the lowest among many versions since the original God beta.

However, the original God launched a new version of 4.0 Fontaine on August 16th, which may make the original God return to the income list?

Income growth list: The top ten are Against the Water, PUBGM, The Legend of Guild Wars in Dragon Ball, Crystal Nucleus, MONOPOLY GO, Call of Duty Mobile Games, Royal Match, Top Speed, Blue Archives and Soul of Professional Baseball A.

In July, the revenue growth performance of Crystal Nucleus by DNF, a porcelain-touching company, was also excellent. Since the public beta on July 14th, Crystal Nucleus has further occupied the bestseller list after the airborne free list.

According to the data of the three-party platform, it is estimated that the total platform flow of Crystal Nucleus has reached 400-500 million yuan within 12 days after the game was released, and it is estimated that the single-day flow will be 30 million yuan or even higher, making it the highest-paid game of domestic action RPG, taking off directly with ByteDance’s game business, and doubling the flow.

In addition, Netease’s "Peak Speed" also maintained a high income growth in July. With highly realistic racing, personalized customization and immersive experience, Peak Speed successfully entered the seventh place in the revenue growth list in the first month of its release, which is very rare as a racing game.

Thanks to the opening of the national service, the game "Blue Files", which has been on the shelves for many years, once again reached the revenue growth list. On the first day of the national service public beta, the flow of iOS reached 1.62 million.

In fact, the foreign service of "Blue Archives" has reached more than 240 million US dollars at the beginning of the year, and the annual income peaked at 2 billion. The original performance was very good, and the opening of the national service made "Blue Archives" make another big profit.

However, at present, "Blue Files" has fallen beyond the top 100 in the best-selling list of games in the AppStore. I wonder if the success of Japanese clothing can be copied? Can the fire continue in August?

A positive shock problemWhat games did you play in July?