At 8 o’clock on the evening of June 9, the long-awaited Tang DM-p finally officially appeared for pre-sale, with a pure battery life of 215 kilometers, a super intelligent electric four-wheel drive, an acceleration of 4.3 seconds at zero, and a fuel consumption of 6.5L per 100 kilometers, which is a performance benchmark of this level. Perhaps my expectations are too high. As the first generation of Tang car owners, I am slightly disappointed with the new Tang DM-p, and even think it is a compromise between technology and market.

Dynasty series is BYD’s pioneering work. Since the first generation of Qin and Tang Dynasties, it has established its position as a leader in new energy vehicles. In particular, the 542 strategy, Tang Zhanfanbang, eclipsed the joint venture car at the same level! Zero acceleration of 4.9 seconds, full-time electric four-wheel drive, in the 200,000-class SUV, Tang Yi rides the dust! Even under a million, there are few opponents. Since then, BYD has gained the first batch of fans, and I am one of them.

The first batch of Tang car owners, the pride of domestic cars was rooted in their bones. At that time, the 2015 Tang didn’t even have a small BSG motor, and it was said to be an oil tiger, but I could drive it below 6L (the road conditions were smooth), and even went to
(
get away
) specific fuel consumption. The running-in between people and cars has reached such a level as an armband, an automatic transmission car, and I can even control the engine rpm through mode switching and throttle depth, just like manual transmission.

In 18 years, the second generation of Tang Dynasty went on the market, and started the family design of Longyan, upgraded the BSG small motor, and the zero-hundred-speed acceleration was also improved to 4.5 seconds, which can be said to be a brand-new look from the inside out. At that time, the president of Volkswagen even came to Wan Li for a test drive, so that he was caught speeding and made a wave of advertisements for BYD for free.

Perhaps the starting point of Tang is too high. This time, Tang DM-p did evolve and upgrade in some places, but it also lost something. The prospective car owner may be happy, but for an old car owner like me, he is slightly disappointed. Tang DM-p still hasn’t evolved to the perfect appearance in my heart, and there are some grooves, so I really can’t spit it out.

First, what about the gearbox?

DM-i doesn’t need it, because it focuses on economy and fuel economy. Han DM-p can also use no gearbox, and the passability of the car determines that it can only take pavement. But as an SUV with main performance,Represents poetry and the distant Tang DynastyI think the gearbox is necessary.

EHS electric hybrid system can be more fuel-efficient and smooth, and the super intelligent electric four-wheel drive is realized by three-in-one rear electric drive, and its stability and difficulty relief are not inferior to the previous version. When using the gearbox, it is inevitable that there will be a sense of shifting, which will reduce the driving experience and increase fuel consumption. However, the gearbox has two advantages that ECVT can’t compare. The first isThe engine can be involved in the full speed range., the power bonus is higher. The second isOil and electricity systems are independent of each other, which can form double insurance..

ECVT (including all the existing DHT in 2nd and 3rd gears) has no starting gear, so once the battery, motor and circuit system fail, the engine cannot drive the vehicle alone. And the hybrid gearbox, such as the old Tang and Han DM, can run on pure oil, at the very least, the safety is more secure, and it will not squat halfway. It is more reliable when you drive long distances, even when you cross long distances.

Second, upgrade 2.0T to 1.5T?

Compared with the 2021 Tang DM, the power of Tang DM-p has not been significantly improved, and the official announcement is 4.3 seconds faster than the actual measurement. However, the old Tang DM was realized by 2.0T engine+dual motors with total power of 394kW, while the new Tang DM-p was realized by 1.5T engine+dual motors with total power of 480kW.

We don’t blow black, the displacement is small, the fuel consumption will inevitably decrease, and on this basis, the performance has not weakened, which can be regarded as an improvement. The old Tang DM lost 7.5L of electricity and fuel consumption, while the new one was reduced to 6.5L..

In addition, the thermal efficiency of the new 1.5T Xiaoyun engine is more than 40%, and the noise and vibration are obviously better than the old 2.0T If the new and old models are compared, the new NVH must be far superior to the old ones. Although I have not measured this, I can tell from the technical details.

However, it is 1.5T after all. In order to make the power reach the previous high standard, the motor power has to be increased, and in order to maintain the output of the motor, the battery has to be increased. So this is the Tang DM-p with a battery life of 215Km. butDon DM-p, in my mind, it should be 2.0T!

2.0T high thermal efficiency engine, BYD487ZQD, the thermal efficiency is actually not too high, 39% is enough, and the soul of Tang is not fuel-efficient. I think the fuel consumption of 7.5L is acceptable, because if it can be charged at home, it will still be driven by pure electricity most of the time. My old Tang needs 9L for electricity consumption, but I also have to worry about the expiration of gasoline. For most people, 80Km pure battery life is enough.

Third, don DM-p is still
AWD？

BYD’s marketing level is a long story. before
The four-wheel drive version is called Song PLUS DM-i AWD, which is the same as adding a rear motor on the basis of the EHS hybrid of DM-i. And when I got to Han,
In addition, the rear motor realizes four-wheel drive, because the pure battery life is longer, it is called DM-P. Is there any rule for this naming? Who can tell me what is the difference between DM-i AWD and DM-p? Is the motor more powerful?

In fact, according to the classification defined by BYD itself, the current DM-p of Tang and Han should be called DM-i AWD. Because DM-p is defined as the ultimate performance, regardless of fuel consumption, it should be a 2.0T engine+a hybrid special gearbox with a starting gear (which can be an advanced version of DCT). On this basis, plus a large motor and a large battery necessary for a large motor, it should not be a problem to have a pure battery life of 200Km and a break of 4 seconds.

As a car, the solution of DM-i AWD (cash DM-p) is indeed better than the solution with gearbox. However, as an SUV, I still think that a gearbox is needed to add a heavy insurance to poetry and the distance.

In fact, from the change of naming, we can also see the internal entanglement of BYD. If the technical scheme of early DM-p was determined, there would not be such a freak as AWD on Song Plus DM-I. Maybe just call it
DM-P. I guess, when Song PLUS DM-i AWD was released, BYD didn’t deny that DM-p had a gearbox, and finally, for various reasons, it had to compromise with the market.

Fourth, high-cost solutions cut off the possibility of low prices.

Why does Tang DM-p need 215Km pure battery life? In fact, for most families, the average mileage of a year is 10,000 kilometers, and the average is only about 30Km kilometers per day. Therefore, it is enough to travel in the urban area with pure electricity for 80Km. Even if you run a little farther occasionally, the mileage of pure electricity is not enough. It is nothing more than using some oil. The long battery life is meaningless. But why do the pure battery life of Tang and Han DM-p exceed 200Km?

Because this is necessary for large motors, the battery pack must be large enough to support the voltage required for high power output of large motors! And the cost of the battery is real money, so the price of this generation of Tang Han is much more expensive than the previous generation. You can say it’s worth the money, but it’s not friendly to some friends with insufficient budget.

Fifth, the strength comparison of Tang DM-p products.

The above spit is mainly because I don’t agree with BYD’s technical route, butAs far as Tang DM-p is concerned, the improvement is still huge.. Even if it sells for more than 300 thousand, its product strength at this price is still the strongest, and the only thing that can compete with it is only.
DHT PHEV, plus 2021 Tang DM, we put the three cars together to compare the product strength.

1. compare mocha DHT PHEV:Mocha There are only two configurations of PHEV, one is the 252Km distinguished model equivalent to Tang DM-i, which has no advantage in price and battery life. The fast charge is only 60W, and it takes one hour to charge the battery to 80%. The advantage is that the power is better than that of Tang DM-i 252Km, which is 7.4 seconds, and Bitang DM-i’s performance of 8.5 seconds is more than one second faster. Compared with the two-drive version, it is obvious that the newly released Tang DM-i 252 honor is more worth buying.

The four-wheel drive version, which corresponds to Tang DM-p, is slightly inferior in power, but the gap between 4.8 seconds and 4.3 seconds does not make much sense for home use. Tang DM-p has longer battery life and stronger fast charge. The specific configuration is basically the same horizontal line, while Tang DM-p has a wide temperature range heat pump air conditioner, which has obvious advantages in winter endurance.

In addition, Mocha has five seats, while Tang provided seven-seat and six-seat versions.

Previously, my evaluation of Moka DHT PHEV was before the release of Tang DM-p, and it was 300,000 SUV with the highest cost performance, and there was no one. Sure enough, after the release of Tang DM-p, the most cost-effective 300,000 SUV was taken away.

2. Compare 21 Tang DM models.The price ranges of the two cars do not overlap, so they do not constitute direct competition. Tang DM has only two advantages. The first is its low price. Although it is a product of the previous generation, its performance is not weak. The second is that the oil and electricity systems are independent of each other, which is equivalent to double insurance. However, in other respects, it is definitely a penny for a penny. The pure battery life of Tang DM-p is 215Km. You may not need it, but the money is spent in place, and the surplus is better than nothing. Moreover, the power is insufficient and the fuel consumption is much lower than that of the same class fuel vehicle.

In addition, the biggest improvement is assisted driving. In the past, Tang DM’s assisted driving was only L2 level on the passing line, and the top models only had parallel auxiliary function. The new Tang DM-p has reached the level of quasi-L3, ACC adaptive cruise supports stop-and-go mode, forward and backward travel tips, blind spot monitoring, active lane keeping system, automatic parking in the whole scene … and the safety has also increased by one level.

The second is fast charging. Previously, the most popular voice of old riders was the fast charging function. For Tang DM with 80Km battery life, fast charging is of little significance, because no matter how fast it is filled, it can only run 80Km. However, for the pure battery life of 215Km, it is worthwhile to charge 80% in 20 minutes. 200Km requires 13L of oil. If it can be recharged, it can save more than 100 yuan of oil money.

Sixth, Tang DM-p, DM-i, DM and EV purchase suggestions.

1. It is recommended not to be obsessed with SUV. If it is only for urban transportation, I recommend Han DM-p more. The budget is more than 280 thousand,
More fragrant.

2, there is no demand for four-wheel drive, home to buy Tang DM-i 112Km battery life version, starting at 202,800, cheap is the last word! 112Km pure battery life is enough for most families. The long battery life of 252Km is 80 thousand expensive, which is highly recommended! If you have that budget, you might as well buy DM-P.

3. I want to buy a car after retirement in go on road trip, and I recommend 21 models of Tang DM on the grounds of double insurance. If you have enough budget and don’t go to too remote places, you can also choose Tang DM-p with fast charging, and the cost of comprehensive vehicles is lower.

4. Do not travel far, meet the needs of family cars,
Since you don’t travel far and drive in the city, the two drives will be enough. Unless you are in a northern city, you need to deal with icy roads. The battery life depends on your travel radius. There is no difference between 730Km and 500Km for a pure tram, only the difference between sufficient and insufficient.Make sure you don’t plan to drive long distances. EV smells better than DM-i and DM-p, although it is more expensive..

5. Tang DM-p configuration suggestionsPersonally, the most cost-effective one is the middle-equipped exclusive type, which has a lot more active safety configuration and comfort configuration than the low-equipped one, and can be equipped with a six-seat enjoyment combination suit, with a 2+2+2 seat layout for 10,000 yuan, and the second row of seats can be upgraded with ventilation, heating, massage and lumbar support, which is very cost-effective. Low matching is not recommended, and the loss of 20 thousand yuan difference is too much. The top matching mainly adds an active suspension, and supports full-scene automatic parking, Brembo brake calipers and differential locks. Of course, the budget is sufficient, but the cost performance is not higher than that of the middle matching model.

Write it at the endIn fact, Tang DM has basically reached the ultimate performance of family cars in the previous generation, so that it is difficult for the new model to achieve any substantive breakthrough. Moreover, although Tang is the flagship model of the dynasty family, it is not the top in BYD’s product system, the legendary high-end brand (starry sky? It is getting closer and closer to us, whether it is spit or disappointment, it must still be admitted that Tang DM-p is a 300,000-level SUV with the strongest product strength. Even if there is only a small step forward, it is also breaking through yourself.

"The best SUV within 10 million", the interior was exposed!

With the official appearance of Huawei’s flagship SUV M9, the real car interior map was exposed just last weekend.

Judging from the picture, the M9 in the asking world focuses on luxury and simplicity, adopting the popular ones.Sanlian screen designThere is also a large area of leather wrapped and decorated with brown wooden decorative plates.

The official previously said that the design of the exterior design was inspired by the "Kun Peng" in Zhuangzi’s book "Happy Travel", which belongs to the world.Brand-new family designIt is obviously different from M7 and M5, and the functions such as headlights and air inlet duct are also integrated.

Self-contained appearance and interior, as well as a series of intelligent configurations blessed by Huawei. Let Yu Chengdong bluntly say that M9 is "The best SUV within 10 million yuan",even" the most powerful SUV you can see on the road. "

At present, the most anticipated thing is the selling price, and now M9 has opened the reservation. The ideal price of "the best SUV within 5 million" is 429,800. How much will M9, the best SUV within 10 million, sell?

Let’s take a look at the highlights of the exposed interior.

Wenjie M9 adopts a brand-new interior design language, and is not equipped with the same floating central control panel as M7 and M5.

The biggest change is that there are more screens. Counting the HUD, there are four large screens in the front row. Previously, it was reported that the M9 car will appear the most. 10 screensFrom this point of view, even if there is one person in the car, there is still wealth.

After the dashboard, the central control big screen and the passenger entertainment screen are lined up, the screen size is very amazing, and it supports the AR-HUD head-up display system. Huawei said that it is mass production in the industry.HUAWEI AR-HUD with the largest frame, which can achieve the display effect equivalent to a maximum of 10 meters away and a maximum of 96 inches.

In the middle area of the steering wheel, it is different from the polygon design of M5 and M7. The M9 is round and surrounded by chrome trim, which adds a sense of luxury.

Not surprisingly, the central control screen of M9 will integrate Huawei’s latest 4. 4.0 Intelligent cockpit system.

In August this year, Huawei released a new smart ecosystem of HarmonyOS 4 at the developer conference. As a part of Huawei’s ecology, HarmonyOS 4 also ushered in an upgrade in terms of car machines.

Huawei revealed that under the blessing of HarmonyOS 4, the HarmonyOS cockpit will be realized from single person and single equipment.Multi-person and multi-device collaborative experience.

The newly upgraded HarmonyOS cockpit supports multi-screen simulcast, and multi-screen sharing allows the front and rear passengers in the car to watch movies synchronously. HarmonyOS distributed soft bus technology can connect Huawei MatePad Pro with the car, and the video selected for playing in the front row can be transferred to the back panel in real time.

Previously highly praised in the worldSuper desktop functionIt has also been optimized. For example, the cooperation between the mobile phone and the car machine is smoother, and the game on the mobile phone can be seamlessly transferred to the car machine, and the game can be played with the handle and the central control big screen in the car.

The super desktop also increases the circulation of the operation interface of the drone. When users use the drone, they can use the super desktop to use the cockpit screen as a display screen and control the drone through the cockpit screen in the car.

The head application in the super desktop has also increased voice control. In terms of intelligent voice control, the data released by Huawei shows that at present, 87.6% of cockpit operations are completed by voice assistant Xiaoyi.

At the same time, the entertainment screen of the M9 passenger car will be expected to be equipped with "Light field screen",known as the integration of liquid crystal display technology and space optical technology, and using original optical engine technology, has the characteristics of large frame, depth of field, low motion sickness and eye relaxation.

It is worth noting that in the exposed photos, a round object can also be seen above the center console, which is suspected to beSpeech recognition robotIt is a bit like NOMI from Weilai. Some people speculate that this component may realize the related functions and interactions of Huawei’s own audio system HUAWEI SOUNDS.

In other details, the M9 is equipped with a button-type door handle and a lever-type window control button. The steering wheel is equipped with a three-position multifunctional design, and the air conditioning outlet is equipped at the bottom of the center console screen.Dual wireless charging of mobile phoneThere are a few physical buttons and crystal control knobs below.

In terms of materials, the car is wrapped in a lot of leather, decorated with brown wooden decorative plates, and equipped with headrest cushions.

On the whole, the interior design of the M9 is more radical than before, gradually moving closer to the big screen and multi-screen, and paying more attention to creating a sense of luxury in the car.

After seeing the interior, let’s talk about the appearance.

Wen Jie M9 did not follow the previous designs of M5 and M7, but adopted a brand-new design language. The official said that it was inspired by the beast in the ancient Chinese book "Happy Wandering"roc”。

The front face is closed, instead of adopting split headlight design, the traditional shape is used. In the center of the headlight, a light bar is designed that runs horizontally. The front bumper and side skirt of the car body are also decorated with a circle of chrome trim, which is matched with the two-color spliced car body.

In the whole appearance, the most technical explosion is the headlight combination of the front of the car.

In a word, when Audi wakes up overnight, the name of "Centennial Lamp Factory" may change hands?

The headlights of the M9 are adopted.Digital pixel structureThe high beam, low beam, daytime running light and intelligent interactive light are all gathered in the same lampshade, which Huawei officially calls. XPixel intelligent car light.

This combination of smart car lights can project all kinds of characters, patterns and animation effects. In Yu Chengdong’s words, the interactive ability is "beyond your imagination".

At the end of September, at the new product launch conference of Huawei’s autumn full scene, Huawei released the HUAWEI xPixel smart car light solution. This scheme provides double lamps. 2.6 million pixel projectionAnd it has the only dual-lamp precise fusion algorithm ability in the industry, which improves the night vision ability by 185%.

How smart can this so-called smart headlight be?

First of all,Turn on the high beam at willAnd will not disturb the driver of the opposite vehicle.

When the high beam shines on the opposite car, it will not shine on the driver’s eyes in that position, which is equivalent to picking out the driver’s position, another sense of "human body stroke."

Secondly, this smart light set can also help you.Test road width.

When passing through a narrow road, sometimes the width of the road is uncertain. If you don’t know if you can drive the car, you can open the width-testing lamp blanket, and the light can help you pass, and give a hint whether you can pass.

In addition, this carpet can also "turn”。

When the vehicle changes lanes, it can turn on the "S"-shaped headlights and let the lights be laid on the road to remind other drivers of the lane change path of the vehicle. In the demonstration video released by Huawei a few days ago, this magical light carpet can measure the distance forward, show the distance from the car, and prevent rear-end collision, and the tunnel will automatically light up.

In addition to the above functions, this set of smart headlights can also throw a light carpet on the ground after the M9 is started, which can not only broadcast the weather, but also play holiday eggs, and even follow the music and atmosphere lights.

Oh, yes, and "Lighting animation",a huge Huawei logo, always hints at your attribute bonus of Huawei.

Yu Chengdong’s idea is that this lamp can be used for watching movies, singing songs and expressing oneself. According to Huawei’s plan, more DIY content should be added in the future.

Compared with the gaudy front of the car, the design of the side of the new car is relatively simple and calm, and the waist line, window line and roof line are very straight.

The same is true for the rear of the car. The taillights of the M9 match the headlights, and the overall shape is consistent. The middle is a light bar that runs horizontally, and the outer side also uses a large-area dot matrix light source.

Judging from the real car diagram, the appearance of the boundary M9 is one word: big.

The flagship SUV of Panoramic Wisdom, which is positioned by M9, is indeed very large in size. The length, width and height of the new car are 5230/1999/1800mm, respectively, with a wheelbase. 3110mm.

In terms of seat layout, like the ideal L9, Jiejie M9 adopts a 6-seat design of 2+2+2, in which the second row of seats is an independent executive seat, and all six seats in three rows in the car support electric adjustment.

However, the M9 will also offer a variety of seating modes.Can switch 3, 4, 5 and 6 seats in various layout forms..

There is no doubt that the first competitor that M9 faces is the ideal L9. Ideal L9, a six-seat flagship SUV owned by Ideal, once topped the sales list of large SUVs in China.

In terms of body size, the length, width and height of L9 are 5218x1998x1800mm and the wheelbase is 3105mm, which are basically the same for both sides, but the length and wheelbase of M9 are slightly larger than L9, and 22-inch wheels are standard.

A blogger who broke the news before said that he asked about the space in the second row of M9.Invincible and spacious",inferred from the layout of the photos of the third row of seats transmitted by the internet, the second row of seats should be transferred to the back when the photos were taken, which shows that the adjustable range of the second row is great.

All the seats in the car are provided with electric slide rails, and there are MagLink magic suction car interfaces behind the seats, and the third row provides water cup holders, air conditioning outlets, stereos and other configurations.

And the ideal L9 two or three rows of spatial data are as follows:

It is reported that Wenjie M9 has achieved the same flat floor as MPV, with three rows of access without steps. Therefore, it is speculated by the industry that maybe Yu Chengdong is not going to "touch" L9 with M9 this time, but is going to catch the thief first, aiming at the ideal super flagship-Mega.

When the ideal MEGA has not yet appeared, the ideal aspect has been put forward many times, and MEGA will become Above 500,000 yuan, the market sales volume is the first., regardless of vehicle type and power form.

And the pre-sale interval of the M9 in the world is 500,000-600,000 yuan, and the two sides are full of gunpowder, and the war is on the verge.

However, the ideal MEGA is only powered by pure electricity, and the M9 provides it.Pure electric and extended range power versions.

Among them, the pure electric version of the front/rear drive motor power is 160kW/230kW, with a total power of 390kW, which will be equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery, with comprehensive battery life. 600km.

The extended range version will be equipped with a 1.5T range extender, with a maximum power of 112kW, the power of the front and rear drive motors of 165kW/200kW respectively, and the total power of the system of 365kW. Contemporary Amperex Technology Co., Limited ternary lithium battery is also used, with a pure battery life of 175km.

In other configurations, Wenjie M9 will also provide Huawei ADS 2.0 advanced intelligent driving assistance, rear laser projection, laser radar, 800V fast charging and other configurations.

According to the official news, the M9 will be listed in December, which is also the second confrontation between Huawei and Ideality after the M7. As for who can win, it depends on whether M9 can be listed like M7.

　　[car home News] Although the past 2018 was not a "good year" for many brands, for BYD, which has been deeply rooted in the field of new energy, this brand still maintained a high growth rate in the case of cold car market last year. Judging from the published data, BYD sold a total of 520,700 vehicles throughout the year, up 27.09% year-on-year. Among them, there are 247,800 new energy vehicles and 272,900 fuel vehicles, basically achieving an equal share of new energy and fuel vehicles. From the brand sales data, this achievement is still very good in the case of weak automobile market last year.

　　In the next 2019, BYD will have many new cars on the market. After our combing, BYD will launch three new energy vehicles, including (|)EV 600, Song MAX DM and e1(F0 EV). In addition, S1, Song and brand-new large and medium-sized riders will also join the battle. Let’s take a look at these new cars together.

● Song MAX DM

Time to market: within 2019
New car features: the styling design has been upgraded/the comprehensive torque is 740 Nm.

　　The plug-in hybrid version of Song MAX has made a lot of noise last year, and this car will be officially launched this year. After the new car adopts plug-in hybrid technology, the highest comprehensive torque reaches an astonishing 740 Nm, and the appearance is slightly different from that of the gasoline version, and the interior part is more scientific and technological.

　　In appearance, the design of the plug-in hybrid version of Song MAX is different from that of the gasoline version. For example, the style of the front grille will change, and the shape of the fog lighting strips on both sides will be slightly different. At the same time, this car is also equipped with multi-spoke wheels. The charging port of the car is located on the right rear fender.

　　In the interior part, this plug-in hybrid version is equipped with a rotatable large-size screen used in the official map earlier, which is more scientific and technological. In terms of details, the "Song" logo on the steering wheel of the plug-in hybrid version has become a blue font, and it also uses the same electronic gear as Song DM, which is very high-grade. In the back row, we can see that the car is equipped with rear air conditioning control buttons, 220V power supply, USB interface and so on.

　　In terms of power, the new car uses a 1.5T turbocharged engine with a 6-speed dual-clutch gearbox, and at the same time, it is equipped with front and rear dual motors. The maximum power of both motors is 110 kW and the maximum torque is 250 Nm. The comprehensive power and torque of the power system are 333kW and 740N·m respectively.

● Song MAX EV

Time to market: within 2019
New car features: different design/pure electric drive

　　This year, apart from the plug-in hybrid model, Song MAX is expected to launch. We also learned from the application information of the Ministry of Industry and Information Technology that BYD has declared the pure electric version of Song MAX, a 6/7-seat MPV model with hot sales in the current market. This model inherits the family design of the fuel version, and the exterior design is only different in the middle net and the lower enclosure.

　　BYD Song MAX pure electric version has a body size of 4680*1810*1680mm and a wheelbase of 2785, which is completely consistent with the fuel version. The front face still uses the "Dragon Face" family design language. The difference from the fuel version lies in the design of the middle net, which adopts the plate array shape similar to armor, and the chrome-plated horizontal stripes in the fog light area are also slightly different from the fuel version. Tyre size is 225/50 R18, and the rim adopts ten-spoke slender stripe shape.

　　In terms of optional configuration, it is known that sunroof, luggage rack, keyless entry, lane keeping, privacy glass, panoramic image, side air curtain, wheel core cover, etc. will be installed on different versions of vehicles as optional accessories. In addition, we also see from the application information that the car is rated to carry 6/7 passengers, so it can be inferred that the car may launch two versions of 6-seat and 7-seat like a fuel car.

　　In terms of power, the pure electric version of BYD Song MAX will use a permanent magnet synchronous motor with a peak power of 120kW, and the power battery will use a ternary lithium battery with a maximum speed of 150 km/h. We know that BYD will digitally mark the cruising range of pure electric vehicles at the rear, but from the pictures provided by the Ministry of Industry and Information Technology, it is difficult to determine whether the car is EV500 or EV600.

● Edit comments

　　Although Song MAX’s plug-in hybrid model is based on the gasoline version, it has been greatly improved in terms of vehicle performance. If nothing else, the comprehensive torque of 740 Nm alone is enough to join the "sports car" club, and its arrival is a boon for consumers who have certain requirements for vehicle performance. As for the pure electric version, BYD’s pure electric drive technology is also quite mature, so there is no need to worry about technology, and it is expected to have a good performance.

　　Combined with the information of the plug-in hybrid version of Song MAX and pure electric vehicles exposed this time, they will undoubtedly drop a blockbuster in the domestic MPV market after their launch. After all, hybrid or new energy MPVs are rare in the market, and BYD’s move will certainly enhance its competitiveness in the MPV model market.

● Tang EV
Time to market: February 2019
New car features: BYD SUV and new energy SUV product series flagship/Roewe and other brands are direct competitors.

　　Tang’s car is in the limelight in the new car market in 2018. In addition to the fuel version and plug-in hybrid version that have already been listed, the pure electric drive Tang EV model was also launched in June 2018, and it was opened at the Guangzhou Auto Show in 2018. Pre-sale,The pre-sale price range is 260,000-360,000 yuan.0-100km/h takes 4.5 seconds.

　　As a new member of the Tang family, the biggest change in the design of Xintang EV comes from the grille. The brand-new matrix grille is consistent with the concept car of the previous dynasty, and its shape is like the armor of the Qin Terracotta Warriors and Horses. At the same time, the front side of the car is surrounded by larger chrome decoration and its shape is sharper.

　　Viewed from the side, the side of the new car is consistent with the DM version, and adopts the hidden C-pillar and D-pillar design. It is worth mentioning that the car will be equipped with 265/40 R22 horse brand tires and Brembo’s six-piston calipers. It is difficult to see the difference between the tail shape and the Tang DM version, and the taillight group still uses integrated LED light source.

　　In terms of interior modeling, the interior of BYD Tang EV is consistent with the DM version of Tang, and the whole is very simple. The rotatable central control screen and full LCD instrument panel still appear on the new car, and the shift lever is replaced by an electronic gear lever. It is understood that the car will provide 2+3+2 and 2+3 seat layouts for consumers to choose from in the future.

　　In terms of power, the new car is equipped with a permanent magnet synchronous motor with a maximum power of 180 kW (245 HP). According to the application information, the new car will launch three kinds of endurance models: EV500, EV550 and EV600.

● Edit comments

　　In the field of new energy, BYD is undoubtedly the leader of China brand car companies. After years of research and development, the plug-in hybrid technology of this enterprise has now entered the third generation product cycle, which is not only updated in technology, but also better in function and reliability. Pure electric vehicles have always been BYD’s main direction, so the arrival of Tang EV is not abrupt. It’s just that the pre-sale price of this new car up to 360,000 yuan after listing may discourage some consumers who pay attention to it. After all, there are plenty of options in this price range. Therefore, it also means that it has to face more pressure from competitors, but with the help of national policies and BYD’s own strength, I believe this car will have this good market prospect.

● Brand-new medium and large cars
Launch time: or in 2019
New car features: BYD’s new product sequence/expected to be adopted.

　　Speaking of the models in BYD’s product sequence, medium and large cars have always been the products that everyone is looking forward to. As early as 2015, there was news that BYD was developing a new medium and large car. According to BYD’s naming method, this car is likely to be named "Han".

　　At present, the specific shape of this car has not been exposed, but according to the information we obtained, BYD Han’s body length, width and height are 4950/1890/1490mm and the wheelbase is 2940mm, which is likely to be positioned as a medium-sized and large car. In other words, it will be the flagship model of BYD car products after its launch.

"Tesla model sp90d"

　　What is more noteworthy is that this car is equipped with a stronger plug-in hybrid system, which consists of a 2.0T engine and a 150 HP motor, while the four-wheel drive version will also use a 476 HP motor at the rear axle. Under such a powertrain blessing, BYD Han’s 0-100km/h acceleration time is expected to reach 2.9 seconds, reaching the same level as Tesla MODEL S P90D.

　　In addition, in terms of configuration, according to the information that has flowed out, this car is expected to be equipped with ACC adaptive cruise, electric suction door, head-up display, lane keeping assistance, electric rear spoiler, trunk that can be opened by induction, etc. Generally speaking, it is rich.

● Edit comments

　　Although in recent years, China brands like to get together to release products in the SUV market, the car market can’t be ignored. As long as there are good products, there is no need for consumers to recognize them. BYD’s new generation Qin, which was listed soon, is such an example. Looking at BYD’s layout in the car market, the existing models are still concentrated in the field of compact cars. When it comes to medium and large cars, this brand has not been involved for the time being, but this level of models can play a role in enhancing the brand image and has a positive effect on the establishment of consumer confidence. Establishing the flagship product is the only way for a car company that wants to build a better brand, so we also expect this car to meet with you in recent years.

[ITBEAR technology information] on February 6 th, recently, BYD Qin family welcomed a new member-BYD Qin L. This new car has passed the declaration of the Ministry of Industry and Information Technology, which indicates that it will meet with consumers soon. As an upgraded version of BYD Qin series, Qin L is positioned as a medium-sized car, which is between Qin and Han, providing more choices for the market.

It is reported that BYD Qin L has received much attention in the warm-up stage. Some bloggers broke the news that the starting price of the new car may be around 120,000 yuan, which is 20,000 yuan higher than the current Qin Plus DM-I. However, the difference of 20,000 yuan is not aimless, because Qin L will be the first vehicle equipped with DM5.0 technology, and its NEDC fuel consumption is only about 2.9L, which is far lower than the current 3.8L of Qin PLUS. This remarkable improvement will undoubtedly attract many consumers who have higher requirements for fuel consumption.

In terms of body size, BYD Qin L shows the advantages of medium-sized cars. Its length, width and height are 4830mm, 1900mm and 1495mm respectively, and its wheelbase reaches 2790 mm. This data is obviously larger than the existing Qin PLUS series models, which makes Qin L have more room to play in the internal space. At the same time, the total mass of the new car is 2035kg, and the kerb mass is 1660kg, which ensures the stability and safety of the vehicle.

In design, BYD Qin L continues BYD’s family-style "Dragon Face" design language. Its front face is equipped with a huge air intake grille, and it is available in two styles: hot stamping or not. Both sides of the grille are equipped with C-shaped air ducts, which makes the whole front look sporty. The side of the car body adopts smooth line design to create an elegant and dynamic car body posture.

In terms of power, BYD Qin L is equipped with an engine with a displacement of 1498ml, with a maximum power of 74kW. According to ITBEAR technology information, the new car will also adopt a brand-new hybrid system-the fifth-generation DM-i hybrid system, with a brand-new hybrid chassis code-named "P5" and a former McPherson rear four-bar independent suspension. This series of technical upgrades will make Qin L reach a higher level in power and economy. In addition, the new car also offers two pure electric cruising ranges of 60km and 90km, with corresponding battery capacities of 10.08kWh and 15.874kWh respectively.

Generally speaking, the appearance of BYD Qin L has undoubtedly brought new vitality to the medium-sized car market. Its upgraded size, design and power system make it a leader in its class. In the future, we have reason to expect BYD Qin L’s performance in the market.

Source: http://www.itbear.com.cn/html/2024-02/481366.html.

Original title: "Mina", a fighting fish dancer, encountered rumors from peers! Car-scrapping said: it must pay a huge price.

The fighting fish dancer [Mina] encountered rumors from peers! Car-scrapping said: it must pay a huge price.

As we all know, the live broadcast industry is today’s"Live less rice and earn more money every day"The typical representative has attracted the influx of countless handsome men and beautiful women.

Although the anchors and online celebrity of the major live broadcast platforms have changed rapidly and the involution is serious, the super popular dancer in the Betta Dance Area[Mina]Still occupying the section for a long time, my sister’s throne stands still, and she is the first choice for the goddess in the hearts of countless old drivers. (Ahem, it is worth mentioning that, unlike other female anchors, Mina not only has a large wave of male fans, but also attracts a considerable number of female fans.)

As the saying goes-a tall tree catches/invites/inspires the wind―a person in a high position/with great reputation is liable to be attacked. Recently, Mina, as the T0-level online celebrity anchor of the platform and even the whole network, has also encountered such things as [a small group], [a foolish girl bully] and [Zhou Shuyi] that others have encountered before.Malicious rumorEvents.

(Previously, betta fish online celebrity [a small group], [Daimei Xiaobawang], [Zhou Shuyi] and others all suffered from online pornographic incidents.

For example, [a small group] was once rumored to shoot an indecent video, and the rumor maker used a video with extremely vague facial features as ironclad evidence to open the hammer [a small group], which made the small group helpless to prove its innocence.)

There are countless rumors on the internet, such as [a small group], [a little girl bully] and [Zhou Shuyi].

In a recent live broadcast of Mina, she also revealed her own experience, saying: "SomeoneSomeone was forced to quit the net’The anchor and his team members are maliciously spreading rumors about me! "Different from other soft handling methods of online celebrity anchors, Mina directly started the hard and rigid mode, indicating that legal weapons have been taken to safeguard her own interests!

During the live broadcast, she even said: "Must make it pay a huge price!It is best to let him step on the sewing machine for a few days, and step on it for a few days if he can! If you can’t step on the sewing machine, let it lose money! In addition to the above, an apology is also essential! Apologize to me publicly on all major platforms and let them learn a good lesson! "

In addition, Mina also revealed: "Because I decided to pursue its responsibility, the other party also asked a well-known anchor who was banned to intercede." (The water friends in the live broadcast room participated in the test.LBW)

Dear audience lords ~ useless gossip will officially return from now on!

Every day in the future will bring you the latest, hottest and most interesting live gossip!

Welcome everyone to continue to pay attention ~

Editor in charge:

On January 30th, some netizens posted that the premium price of the high-end version of SU7, the first model of Xiaomi Automobile, was 361,400 yuan. The new car adopts ternary lithium battery from Contemporary Amperex Technology Co., Limited, with a maximum speed of 265 km/h. Market news speculated that the final selling price of Xiaomi automobile may be in the range of 250,000 to 370,000.

In response to the above news, Xiaomi Automobile responded: "Unofficial news is not true." In addition, Wang Hua, general manager of Xiaomi Group’s public relations department, forwarded a message to Weibo, a netizen, and said that in recent days, internal vehicles began to be licensed, which was to test all the processes of running through sales and delivery, and buying insurance was also one of the links. In other words, it has no reference value.

Xiaomi SU7 is the first production car of Xiaomi Automobile, which was released on December 28th, 2023, Xiaomi Automobile Technology Day. On Xiaomi Auto Technology Day, Lei Jun spent about three hours explaining technologies such as large die casting, intelligent driving and intelligent cockpit, and the design of Xiaomi’s first production model, but he didn’t talk about the price and kept it highly confidential, which also became the biggest suspense of Xiaomi.

In fact, since the release of Xiaomi Automobile, the price of Xiaomi Automobile has always been the focus of the industry. How much is the pricing for "Xiaomi Auto SU7"? When will it be announced? " Earlier, Xiaomi Auto officially replied, "We really haven’t finalized the price. Mr. Lei, the founder of Xiaomi, also introduced it at the Xiaomi Automobile Technology Conference. It is indeed a bit expensive, but it will be’ expensive for a reason’. Not 99,000, not 149,000, not 199,000. The final pricing will be announced at the official launch conference of Xiaomi SU7. " Since then, Mr. Lei has also revealed that Xiaomi Su750,000 has no rivals. It is understood that Xiaomi SU7 is positioned as a "C-class high-performance eco-technology car", which provides dual-motor version and single-motor version. The single-motor version is equipped with a motor with a maximum power of 220 kW; The dual-motor version is equipped with a front and rear dual-motor system, in which the maximum power of the front motor is 220kW and the maximum power of the rear motor is 275kW.

Not long ago, Lei Jun, the founder of Xiaomi, also said in an interview with the media that the pricing of Xiaomi’s first model may be a bit expensive, equivalent to the performance of two or three million luxury cars, and reiterated that the pricing of Xiaomi’s first model will not be 99,000 yuan, 149,000 yuan, 199,000 yuan.

Judging from the product configuration announced by Xiaomi Technology Day, the positioning of Xiaomi SU7 is not low, which means that its price cannot be too low. It should be noted that in recent years, the automobile market has undergone earth-shaking changes, especially since 2023, the automobile price war has intensified, and the price has also become a key link in the competition between automobile enterprises.

For Lei Jun, who "staked all his assets and reputation and started his last business in his life", he has high hopes for Xiaomi Automobile. Lei Jun said that Xiaomi automobile has the performance index that is not inferior to Tesla Model S, and the three indexes of 0-100km/h acceleration, 100km/h-0 braking distance and top speed are not backward, and bluntly said that Xiaomi SU7 has no accurate benchmarking vehicle, and it hopes to be comparable to Porsche Taycan Turbo in mechanical quality such as drivability, and to be comparable to Tesla Model S in intelligence.

As for the follow-up goal of Xiaomi Automobile, Lei Jun’s ambition is to become one of the top five automakers in the world. Lei Jun said: "The goal of Xiaomi Automobile is to rival Porsche and Tesla, to build dream cars in the new era of automobile industry, and to make a beautiful, easy-to-drive, comfortable and safe mobile intelligent space." The goal of autonomous driving is to enter the first camp of the industry in 2024. In addition, Lei Jun also stressed that today is 1003 days since Xiaomi announced its entry into the electric vehicle industry. Starting from the underlying core technology, Xiaomi has invested ten times to make a good car, and its long-term goal is to strive to become one of the top five automobile manufacturers in the world in the next 15-20 years. It is worth mentioning that the homogenization of 200,000-300,000 models in today’s auto market is very serious, and the competition is particularly fierce, which also means that Xiaomi Auto will face a lot of pressure after listing.

Lei Jun said in an interview before: "I am particularly worried that everyone will not buy if it doesn’t catch fire. What’s more worrying is that if everyone buys, they will have to wait for a year or two, and they will definitely be scolded." Whether Xiaomi SU7 can be accepted by the market or whether consumers are willing to pay for it is still unknown because the price is to be determined. But from this point of view, the final decision on how Xiaomi SU7 will perform in the auto market may still depend on Lei Jun’s highly confidential price. According to the plan, the final pricing of Xiaomi SU7 will be announced at the official launch conference of the car.

? Automobile industry pays attention to popular automobile new media.

Share valuable car news every day.

Autobots’ platform

The soaring oil price has once again attracted everyone’s attention. In many places, the unit price of 92# gasoline has exceeded 8 yuan/liter, and the voice of "can’t afford to add oil" is getting higher and higher. As an SUV owner, looking at the comprehensive fuel consumption of 100 kilometers up from 10 liters on the meter, the idea of starting a new energy vehicle has become stronger and stronger. Recently, four new energy SUVs have attracted my attention, hoping to give some reference to friends who also want to start new energy vehicles.

Byd yuan PLUS

BYD’s achievements in the field of new energy are obvious to all, and the explosive models launched are also continuous. BYD Yuan PLUS, which attracted widespread attention last year when it carried out preheating publicity. Different from the other derivative models of BYD Yuan Series, Yuan PLUS’s body size has been fully upgraded, with the length, width and height reaching 4455x1875x1615mm and the wheelbase of 2720mm respectively, and the vehicle positioning has also been upgraded to a compact SUV.

The appearance of yuanplus adopts BYD’s latest family-style appearance, which is more recognizable, and the rear of the car adopts penetrating taillights to enhance the layering and fashion sense of the rear. The design language of the interior is refreshing. The inspiration for the shape of the air outlet and the shape of the handrails on both sides of the door is said to come from musical instruments, but for users of different ages, the acceptance may be different. In terms of power and endurance, which everyone is most concerned about, YuanPlus is equipped with a motor with a maximum power of 150kW, and lithium iron phosphate batteries with capacities of 49.92 kWh and 60.48 kWh, respectively. The cruising range under CLTC conditions is 430km and 510km, respectively, and the subsidized guiding price is 13.18-159,800 yuan. From the point of view of price and positioning, BYD Yuan PLUS will become a competitor of Guangzhou Automobile Ai ‘an Y, Nezha U and Tucki G3.

Bound M5

Wenjie M5 is a brand-new product jointly built by Huawei and Jin Kang Celeste. The new car adopts extended-range power, and the fuel-electric driving mode makes it no longer have mileage anxiety. As the first vehicle equipped with Huawei HarmonyOS in-vehicle system, users have high expectations for the performance of the in-vehicle system. Wenjie M5 uses a 1.5T four-cylinder engine as the range extender, and its power configuration has three versions: 272 horsepower, 428 horsepower and 496 horsepower. Except for the entry-level version, it is a rear-drive model, and the others are all four-wheel drive models. All models are equipped with a ternary lithium battery pack with a capacity of 40 degrees, and support 0.75 hours of fast charging.

The Wujie M5 is positioned in a medium-sized SUV, and there are not many bright spots in the design. The design language is particularly concise, with the dimensions of length, width and height of 4770x1930x1625mm and the wheelbase of 2880mm, respectively. The interior space of the car is considered medium in its class. At present, there are not many extended-range power models on the market. Li ONE is the best seller at present, and its six-seat large space is one of its biggest selling points. The second is Lantu FREE. The price of the M5 in the world is 24.98-31.98 million yuan, which overlaps with the positioning of the first two. It is not easy to break through the tight encirclement, but with the technical blessing of Huawei, everything is still unknown.

Mocha DHT-PHEV

The listing of Mocha DHT-PHEV means that hybrid power will become the development focus of Great Wall Motor in the new energy field in the future. The appearance of Moka DHT-PHEV is very close to that of the fuel version, and the dimensional parameters are basically the same, with the length, width and height of 4875x1960x1690mm and the wheelbase of 2915mm respectively.

The biggest highlight of this new car is the powertrain. Moka DHT-PHEV is equipped with a 1.5T engine, which adopts special technologies such as Miller cycle and high-temperature VGT pressurization, which can effectively improve engine efficiency. There are two models on the market this time, two-wheel drive with 130kW motor and front and rear dual-motor four-wheel drive with a total power of 265kW, which are matched with 2-speed DHT (special gearbox for hybrid power). It is said that the comprehensive fuel consumption under WLTC is as low as 1L/100km, and the price is 295,000 yuan and 315,000 yuan respectively. Compared with the fuel version, the pricing is greatly increased, and the fuel version of Mocha is cold in the market. Wei Jianjun blames the poor marketing. Whether it can make a breakthrough in the plug-in hybrid vehicle with a comprehensive upgrade of power and fuel consumption is still very exciting.

Xing tu Zhu feng ET-i

Chery has also begun to catch up in the field of hybrid power. In January this year, it launched the Tiggo 8PLUS Kunpeng e+, which is the first new car equipped with plug-in hybrid power in Chery SUV series. The high-end brand Xingtu also launched the Chasing Wind ET-i equipped with the same powertrain. It is expected that this powertrain will be carried to more models under Chery. Compared with the fuel version, the appearance of Star Road Chasing Wind ET-i has hardly changed. The design language is simple and fashionable, and the body lines are tough, which is in line with its own positioning.

The powertrain of Star Road Chasing Wind ET-i consists of a 1.5T engine and a motor with a total power of 125kW. The comprehensive power of the system reaches 240kW, and the comprehensive torque reaches 510Nm, with excellent performance in power parameters. It is matched with a 3-speed DHT (special gearbox for hybrid power). At the same time, the car is equipped with a ternary lithium battery pack of 19.27kWh, and the cruising range under NEDC working conditions is 105km. The official claims that the fuel consumption is only 4.8L/100km, and the comprehensive fuel consumption is as low as 1.0L/100km. The guide price of ET-i is only 14.98-15.98 million yuan, which looks very attractive.

2022 is destined to be a year of sustained and rapid growth of new energy. The above four SUVs cover three mainstream powertrain forms in the field of new energy vehicles: pure electric, extended range and plug-in hybrid power. Which model do you think has the best chance to become an explosion? Welcome to express your opinion in the comments. (Text/Yu Feng)

Bluetooth technology was born in 1994 and was invented by Ericsson. Its original purpose was to make wireless headphones possible through wireless audio transmission.

In the past more than 20 years, Bluetooth is the most mainstream short-range wireless communication technology, which is widely used in mobile phones, headphones, handles, keyboards and other devices.

However, Bluetooth technology also has many inherent shortcomings.

For example, the delay of human-computer interaction devices such as Bluetooth mouse and handle, the audio quality and stability of Bluetooth headset, and the number of intelligent Bluetooth networking devices in the whole house are not satisfactory.

.

So, China people’s own "NearLink" came!

On August 4th, at the Huawei Developers Conference HDC023, Yu Chengdong, CEO of Huawei Terminal BG, announced that,

Huawei will introduce Starshine NearLink into HarmonyOS’s ecology.

What are the advantages of Star Flash over Bluetooth?

It is understood that Star Flash is a new generation of short-range wireless connection technology native to China. It is the first time that China’s communication industry has innovatively applied the experience and technology accumulated from following to leading the world for more than 30 years in the field of short-range wireless connection, which is another important milestone for China’s scientific and technological self-reliance.

Fast Science and Technology learned that in 2020, the Ministry of Industry and Information Technology took the lead in formulating the near field communication standard for Star Flash.

In September 2020, the Star Flash Alliance was formally established. It only took more than two years from the official start of standardization work to the first commercial use, and it became the fastest-growing short-range wireless technology in history.

Flash-related technicians said that Star Flash is to solve the demand that WiFi and Bluetooth can’t meet the ultimate experience such as delay and reliability in some subdivided scenarios of smart terminals and smart homes, rather than subverting WiFi and Bluetooth.

In terms of technical advantages,

Star flash has the advantages of low delay, high speed, high concurrency, high reliability, anti-interference and precise positioning.

Star Flash only uses 60% energy consumption of Bluetooth, and it can reach 6 times speed, and the transmission delay is only 1/30.

Star Flash can improve the air interface delay of e-sports mouse from millisecond level to microsecond level. In addition, with its high bandwidth and anti-interference ability, lossless audio that was difficult to achieve in the past with Bluetooth headset becomes a reality. In the smart travel scene, the positioning accuracy of Star Flash digital car keys has changed from meter level to decimeter level.

It is reported that,

As a member of the Star Flash Alliance, Huawei has contributed its wireless communication experience and technology precipitation for more than 30 years to the Star Flash standard.

For the first time, the 5G technology contributed by Huawei, such as Polar code, was shortened and made great contributions.

　　Growing vegetables and selling drinks and pork.

　　Opened more than 100 chain stores and became the "pork king" in Guangzhou.

　　Claiming that "selling pork is more technical than selling computers"

　　As a fresh graduate, it is almost impossible to sell pork as a career choice. A few years ago, the news that Lu Buxuan, a gifted scholar of Peking University, was a butcher once spread all over the country, which triggered a great discussion about whether this behavior was a waste of talents. However, a few years later, another talented person from Peking University, Chen Sheng, also quietly entered the pig industry, and opened nearly 100 pork chain stores in just one year, becoming the largest pork chain store in Guangzhou and even Guangdong, and was called the "king of pork" in Guangzhou. A few days ago, in an interview, he even broke the amazing words: "Selling pork is more technical than selling computers."

　　What is his personal experience and entrepreneurial story? A few days ago, the reporter had an exclusive interview with Chen Sheng.

　　Chen Sheng said: "I like this kind of doing things in unknown areas or in a more complicated environment, including selling pork."

　　Chen Sheng, born in Zhanjiang, Guangdong, holds a bachelor’s degree in economics from Peking University and an EMBA from Tsinghua. After graduating in 1984, he was assigned to an institution in Guangzhou. Three years later, he resolutely decided to go to sea.

　　A paper triggered the idea of resignation.

　　When talking about why he gave up such an enviable "iron rice bowl", Chen Sheng said with a smile that he was the only one who entered the office at that time. One day, he wrote a paper entitled "China will enter a free economy sooner or later", which was later published, but somehow it got to his boss. After the boss saw it, he called him to the office to "educate" him and thought that there was something wrong with his concept.

　　"At that time, I was depressed. I felt that I was out of place there and I couldn’t find a career advantage." Chen Sheng said that he likes to make decisions on certain things independently, but in that working environment, he can’t act according to his own personality. It can be said that the "paper incident" prompted him to make an indirect decision to resign.

　　Growing vegetables earns the first pot of gold in life.

　　After resigning, in order to make a living, Chen Sheng became a ghost and began to sell clothes in stalls. After selling clothes for months, he made a little money. Then one day, he went to a relative’s house in rural Zhanjiang to play. On the same day, his relatives carried more than 100 kilograms of radishes they planted to the streets to sell. However, due to the windy and rainy weather at that time, their relatives only sold 10 kilograms and made money in 10 yuan. On the same day, the experiences of other farmers in the village were similar. A group of farmers were very angry and sat on the ground complaining that they would never do it again next year.

　　Chen Sheng, who stood on the side at that time, was inspired by this sentence. According to the principle of economics, the price will rise when the supply is less than the demand. So, he used a little savings earned by reselling clothes to contract 100 acres of vegetable fields and took some vegetable farmers to cultivate them himself. During this period, he found that besides the supply and demand, the price of vegetables was most affected by the weather. Especially when the Siberian cold current approached the day before Guangzhou, the weather was sultry that day, and the price of vegetables was very cheap. Chen Sheng took the opportunity to buy all the vegetables that could be bought in the market. On the day of cooling, it happened to be a holiday, and most farmers didn’t come out to sell vegetables. "The purchase price is 1 cent a catty, and I sell it for 6 cents a catty." Chen Sheng said that this reselling made him earn the first bucket of gold in his life and earned more than 100,000 yuan at once. Since then, he began to specialize in selling vegetables. As for the understanding that the weather affects the price, Chen Sheng said with a smile that he kept his mouth shut until he went back to chat with the vegetable farmers in that year after eight years.

　　Two phone calls "gave birth" to vinegar drinks

　　With the first bucket of gold earned, Chen Sheng began to devote himself to the real estate industry in Zhanjiang in 1993. It only took him three years to become the top three in Zhanjiang real estate market. Considering some unsafe factors outside the law involved in the real estate industry, Chen Sheng began to switch to making drinks. "At that time, I wanted to make a pure carbonated drink." Chen Sheng said that just as his research and development of pure carbonated drinks entered the last moment, the phone calls from two friends changed his fate.

　　Chen Sheng said that at that time, two friends called him and said, "Don’t develop your carbonated drinks any more. Everyone is popular to drink vinegar drinks these days." It turned out that when a country leader visited Zhanjiang, he chose Sprite to blend vinegar, a novel drinking method, and vinegar drinks became popular for a time. Chen Sheng ran to the market and made an investigation. He found that everyone blended vinegar and Sprite directly, but there was no ready-made vinegar drink. Immediately, he made a bold decision to produce vinegar drinks immediately. Thus, in 1997, the first vinegar beverage in China was born in the hands of Chen Sheng.

　　Go to the market to buy meat and join the pork stall.

　　"I like this kind of doing something in an unknown field or in a complicated environment to satisfy some of my desires, including selling pork," said Chen Sheng, who decided to "kill pigs" when he went to the market to buy meat. He found that this industry was misunderstood by others, this profession was misunderstood by others, and many things were misunderstood by others. Guangzhou’s pork market is several billion yuan a year. Why doesn’t anyone expand it? With such doubts and the temptation of a huge market, Chen Sheng began to invest. He believes that the more neglected the industry, the greater the opportunities, the first is the market, and the second is competitors.

　　He explained that if he was selling computers, he would have to face competition from tens of billions of enterprises like Lenovo, but he still had an advantage over his competitors by choosing to sell pork. He is going to do something great in this profession, for example, people sell one pig and half a pig, but he can sell more than a dozen pigs. Isn’t this the level of Peking University?

　　Selling pork is more technical than selling computers? Chen Sheng has an explanation for this. "Selling a computer is to assemble all kinds of hardware and then sell it to consumers. Assembly is a technology, which only needs a little study. However, for selling pork, how to divide and match fat meat, lean meat and ribs determines the profit or loss of selling pork, and its variability is great. "

　　For example, he told reporters that lean meat, for example, is all thin and not delicious, too fat and not good. From the taste point of view, it may be best to add 3% fat, but it is impossible to teach the operation, and it may depend on the touch. Therefore, cultivating a good pork knife seller is the embodiment of technical content.

　　So, in 2006, Chen Sheng built his local pig breeding factory near the junction of Zhanjiang and Guangxi, and in 2007, he began to open a pork stall in Guangzhou to sell pork. In just one year, it has developed into the largest pork chain store in Guangzhou and even Guangdong, "No.1 local pig". (Author: Zhang Danyang correspondent Jiang Feixue)

Editor: Fan Jing

Text | Xiaguang Society, Author | Guo Zhaochuan, Editor | Ma Ji

Since its comeback on February 12th, the new account "Bee Surprise Club", which is composed of the original Viya "Help Broadcast Group", has been broadcast live for 15 days. Until last night, the viewing traffic of the new account could still reach 6.5386 million.

Viya’s old fans know that the connection between this newly opened live account and the original Viya live room is inextricably linked:

Viya’s official subscription number is "Viya Surprise Club", while her husband Dong Haifeng’s fan base is called "Bees". Besides, all five people in the "Bee Surprise Club" are former Viya’s helpers and models, and the supply chain and product selection still continue the original idea of Viya’s live broadcast room.

The successful launch of "Bee Surprise Club" means that the live delivery team in Viya "came back from the dead" after it was suspended for tax evasion in December last year.

Although Viya didn’t appear in front of the camera, as the public speculated, the successful test of his broadcast team showed that the "depersonalization" of live broadcast with goods would become more and more distinct in the future.

The characteristics of relying on personal charm to bring goods will gradually weaken in the future, while the supply chain, product selection and business of the live broadcast company ….. are like a precision machine, supporting the live broadcast room to be lively again.

After Viya, perhaps no studio will be the only one, and more and more studios will have the shadow of the original live broadcast with goods.

Among the six members of the "Bee Family", Hao Hao, Kai Zi and Cai Fa used to help broadcast in the live studio in Viya, while two of the three girls, Xiao Han and Duo Duo, used to be models in the live studio in Viya.

On the social media account of Bee Surprise, the title of the first live broadcast notice list was labeled "We are back with the joy of live broadcast". The anchor Hao Hao’s testimony is even more straightforward: "These two days have returned to the previous rhythm of life."

Although they call themselves "small teams working hard to start businesses" in the live broadcast, there is no doubt that there was a shadow of Viya team behind them. After the broadcast, fans showed "You’re back" one after another, indicating that everyone knows the connection between this new account and Viya.

Not long ago, there were rumors that "Viya will return as soon as March this year". According to reports, Viya’s original Taobao account will be resumed, and its name and fans will not change. When the news came out, it was strongly opposed by public opinion.

Compared with the comeback of VIA herself, the fans’ attitude towards the "bee family" is relatively tolerant:

"She made a mistake and accepted the punishment herself. Can employees not work?"

"It’s just a migrant worker. Isn’t it still broadcast by changing the company name?"

Since the launch of the new team on February 12, the live data has also been quite eye-catching — — Within a few hours of broadcasting, 900,000 people poured into the studio. The first live broadcast of the new team received a cumulative broadcast volume of 1.186 million, and then the broadcast volume climbed all the way, breaking through 10 million on the fifth day. After February 20, the data can still be maintained at around 5 million to 7 million, which has surpassed the general traditional waist anchor.

The notice about the live broadcast of the "Bee Surprise Club" with goods, like the previous first-line anchor notice, has attracted much attention from consumers.

The same strategy is also used by the Sydney team.

After witnessing the re-emergence of the "bee family", the Sydney team also "awakened" one after another.

On February 16th, four days after the launch of "Bee Surprise Club", the original live broadcast room "Guangguang is coming" in Sydney was launched. The first live broadcast received 1.866 million broadcast data, and then climbed to the highest 4.975 million broadcast.

Soon after, "Guangguang is coming" was renamed as "Mushrooms are coming", which made many regular guests in the live broadcast feel that it was "following suit" with the Viya team. The name "Bee Surprise Club" comes from Viya’s husband Dong Haifeng, while Sydney’s husband is nicknamed "Aunt". The so-called "mushrooms" and "bees" actually come from the same routine.

However, in contrast, the water test here in Sydney is more "bold". At one time, Sydney’s husband appeared directly on his own, while Viya and the company were more cautious. The more familiar help-broadcast girl did not appear, and the anchors currently selected were not directly related to his family.

Some people take the current live broadcast preview list of Taobao to reveal the current Taobao head anchor situation:

The live broadcast room in Li Jiaqi stands out; Followed by "mushrooms come" with the shadow of the former Sydney team; The "Bee Surprise Club" bears the imprint of the former Viya team. Going around for a long time, the head anchor Jiangshan is still controlled by the same group of people.

No wonder many viewers speculated that the original head anchor was retreating behind the scenes. Relying on the old team to continue the delivery business is the real trend and effective strategy in the field of live delivery.

A team that used to be able to sell rockets live will not be devastated by someone’s fall.

At the end of last year, when Sydney and Viya stopped broadcasting one after another due to tax problems, everyone almost only paid attention to their personal and live conditions. But in fact,Whether it is Viya or Sydney, or even a head anchor with the ability to carry goods on any platform, there is a company machine with precise operation behind it.

Sydney once sent many employees severance letters and held a "clearance sale" in a park in Hangzhou. Viya’s team never actually disbanded. After Viya stopped broadcasting in December last year, it only gave the live broadcast team a week off, and then began to serve other anchors.

At first, Viya’s company showed the characteristics of a small family workshop. Viya’s husband and brother both hold important positions in the company. My younger brother, Huang Tao, has been the CEO of the company since he was a temporary product selection person in a small team. Viya’s original assistant, Qi Er, is her own sister-in-law.

However, with the expansion of the company’s scale, Qianxun (the company behind Viya) has also realized the transformation from a small family workshop to a large Internet company. The company introduced the flower name system of Internet companies, such as Viya’s younger brother Huang Tao, whose more widely known name is actually his flower name "Ollie".

Before the tax problem broke out,The work intensity of Hangzhou Qianxun employees is no less than that of any Internet company.. It is normal to get off work after 10 o’clock every night, and the business departments are all on a weekly rest system. It is relatively relaxed for the financial and administrative employees to implement "big and small weeks". In addition to the anchor, assistant broadcaster and model in front of the camera, the company also has various support departments such as China Merchants Selection Department. In the heyday of Viya Company, there were more than 40 people in the investment team alone, and the product selection work was subdivided into more than a dozen vertical lines, which were completed by more than 300 people.

To put it bluntly, the reason why Viya can become a "live broadcast sister with goods" is not only because of her own fan appeal, but because she can get lower discounts on goods by virtue of intensive advantages such as supply chain and quality control. Her team even mentioned in an earlier interview that "personal charm comes last".

Even if "Viya is gone", as long as you can get the same discount from merchants with goods, practice has proved that you can really attract some fans who simply pay attention to the cost performance of goods.The popularity of "Bee Surprise Club" is proof of this point. As a new account with no fan base, it exploded as soon as it was launched, which is closely related to the operation and accumulation of the whole company in the past six years.

From the perspective of social values, it seems that Viya’s team-led live broadcast with goods should not be advocated. Whether in front of the stage or behind the scenes, public figures with moral defects such as "tax evasion" should not be acquiesced to "make a fortune in silence". But from another point of view, Viya and Li Jiaqi are just the first people to eat crabs in the business model of live broadcast with goods.

Their team has thoroughly understood the internal logic of algorithm, flow, supply chain, product selection, communication and pricing, and made it more and more professional.Although there are many problems in the industry due to lack of supervision and other factors in the early stage, as the development of the whole track matures, the industry dividend will be more even.

Li Jiaqi once said frankly in an interview: "Next year is the peak of the whole industry", and then the peak passed.However, "after the peak period of the industry" does not mean that the live broadcast has turned off..

In fact, the competition of the whole live broadcast track is even more fierce. Judging from the live broadcast platform, not only Taobao and other e-commerce platforms, but also the interest e-commerce live broadcast of short video platforms and the live broadcast of second-hand trading platforms have no intention of "turning off".

The considerable user scale also proves this point. According to the data of the 48th Statistical Report on the Development of Internet in China, as of June 2021, the number of users of e-commerce live broadcast in China has reached 384 million, up 75.24 million year-on-year, accounting for 38.0% of the total number of Internet users, and this number is still rising. In other words, consumers’ demand and interest in live delivery is actually not low.

From the perspective of the anchor with goods, although the industry has become more standardized, the profit of live broadcast is still considerable. The commission of head anchor food department store products is basically above 10%, and the commission of beauty products can reach 5% to 8%. But the difference is that the super-high profit and bargaining power are no longer only gathered in the hands of the head anchor. Some insiders said, "Taobao will no longer support new head anchors."

Since January of this year, Taobao has issued a series of regulations to strengthen the support and traffic inclination of mid-waist anchors, and more anchors will receive live broadcast bonus. In the past, the situation of "one family is the only one" or "several families are the only ones" in the live broadcast of the anchor with goods on the head changed. Coupled with the popularity of self-broadcast live broadcast rooms of commodity brands, it will be difficult to reproduce the dilemma of ultra-high commission and product selection, and the market will enter a stage of benign competition.

At the same time, the live broadcast track with goods will become more professional. This means that anchors lacking complete team planning and product categories will be quickly iterated."Anyone can bring goods live" and "Star Part-time Bring Goods" will get very limited bonuses.

Take Yu Minhong, who was recently exposed as a "failed studio", as an example.

On December 28th last year, New Oriental announced the establishment of "Oriental Selection" and entered the live broadcast with goods. After the live broadcast of the transformation of New Oriental, the sales in two months was only 4.5 million yuan, and the average single-game sales was only 170,000 yuan. Compared with Luo Yonghao’s live broadcast with sales of hundreds of millions a night, the data of New Oriental’s transformation with goods is really bad.

Is it because Yu Minhong’s personal appeal is not as good as that of several small promoters and models in Viya and Sydney?

Simply from the anchor quality, the anchor with goods in New Oriental really lacks the professionalism nurtured by Viya and Sydney for a long time, not to mention the professional experience in product selection and supply chain cooperation.

The selection of live broadcast anchor in the East is the former teacher selected by New Oriental through internal recruitment. Although the teachers in New Oriental are really "eloquent", the fact that they can adjust the classroom atmosphere does not mean that they have a set of products to introduce. Many netizens say that "after watching the live broadcast, they feel not very interesting".

In fact, even a few anchors from Viya’s team in Bee Surprise Club are inevitably criticized by netizens: "You criticize me, and a group of people explain it too messy", "The professional degree of commodity explanation is not as good as that of Viya" and so on, not to mention the non-professional anchors who have become monks halfway.

Moreover, although the maximum audience of "Bee Surprise Club" is considerable, it is still less than one tenth of the audience that Viya had earlier, which was more than 90 million. Although the live broadcast of the cargo track is still far from the flameout, it is even more difficult to enhance the influence of the live broadcast room even with the team foundation of the former head anchor.