Text | Xiaguang Society, Author | Guo Zhaochuan, Editor | Ma Ji

Since its comeback on February 12th, the new account "Bee Surprise Club", which is composed of the original Viya "Help Broadcast Group", has been broadcast live for 15 days. Until last night, the viewing traffic of the new account could still reach 6.5386 million.

Viya’s old fans know that the connection between this newly opened live account and the original Viya live room is inextricably linked:

Viya’s official subscription number is "Viya Surprise Club", while her husband Dong Haifeng’s fan base is called "Bees". Besides, all five people in the "Bee Surprise Club" are former Viya’s helpers and models, and the supply chain and product selection still continue the original idea of Viya’s live broadcast room.

The successful launch of "Bee Surprise Club" means that the live delivery team in Viya "came back from the dead" after it was suspended for tax evasion in December last year.

Although Viya didn’t appear in front of the camera, as the public speculated, the successful test of his broadcast team showed that the "depersonalization" of live broadcast with goods would become more and more distinct in the future.

The characteristics of relying on personal charm to bring goods will gradually weaken in the future, while the supply chain, product selection and business of the live broadcast company ….. are like a precision machine, supporting the live broadcast room to be lively again.

After Viya, perhaps no studio will be the only one, and more and more studios will have the shadow of the original live broadcast with goods.

Among the six members of the "Bee Family", Hao Hao, Kai Zi and Cai Fa used to help broadcast in the live studio in Viya, while two of the three girls, Xiao Han and Duo Duo, used to be models in the live studio in Viya.

On the social media account of Bee Surprise, the title of the first live broadcast notice list was labeled "We are back with the joy of live broadcast". The anchor Hao Hao’s testimony is even more straightforward: "These two days have returned to the previous rhythm of life."

Although they call themselves "small teams working hard to start businesses" in the live broadcast, there is no doubt that there was a shadow of Viya team behind them. After the broadcast, fans showed "You’re back" one after another, indicating that everyone knows the connection between this new account and Viya.

Not long ago, there were rumors that "Viya will return as soon as March this year". According to reports, Viya’s original Taobao account will be resumed, and its name and fans will not change. When the news came out, it was strongly opposed by public opinion.

Compared with the comeback of VIA herself, the fans’ attitude towards the "bee family" is relatively tolerant:

"She made a mistake and accepted the punishment herself. Can employees not work?"

"It’s just a migrant worker. Isn’t it still broadcast by changing the company name?"

Since the launch of the new team on February 12, the live data has also been quite eye-catching — — Within a few hours of broadcasting, 900,000 people poured into the studio. The first live broadcast of the new team received a cumulative broadcast volume of 1.186 million, and then the broadcast volume climbed all the way, breaking through 10 million on the fifth day. After February 20, the data can still be maintained at around 5 million to 7 million, which has surpassed the general traditional waist anchor.

The notice about the live broadcast of the "Bee Surprise Club" with goods, like the previous first-line anchor notice, has attracted much attention from consumers.

The same strategy is also used by the Sydney team.

After witnessing the re-emergence of the "bee family", the Sydney team also "awakened" one after another.

On February 16th, four days after the launch of "Bee Surprise Club", the original live broadcast room "Guangguang is coming" in Sydney was launched. The first live broadcast received 1.866 million broadcast data, and then climbed to the highest 4.975 million broadcast.

Soon after, "Guangguang is coming" was renamed as "Mushrooms are coming", which made many regular guests in the live broadcast feel that it was "following suit" with the Viya team. The name "Bee Surprise Club" comes from Viya’s husband Dong Haifeng, while Sydney’s husband is nicknamed "Aunt". The so-called "mushrooms" and "bees" actually come from the same routine.

However, in contrast, the water test here in Sydney is more "bold". At one time, Sydney’s husband appeared directly on his own, while Viya and the company were more cautious. The more familiar help-broadcast girl did not appear, and the anchors currently selected were not directly related to his family.

Some people take the current live broadcast preview list of Taobao to reveal the current Taobao head anchor situation:

The live broadcast room in Li Jiaqi stands out; Followed by "mushrooms come" with the shadow of the former Sydney team; The "Bee Surprise Club" bears the imprint of the former Viya team. Going around for a long time, the head anchor Jiangshan is still controlled by the same group of people.

No wonder many viewers speculated that the original head anchor was retreating behind the scenes. Relying on the old team to continue the delivery business is the real trend and effective strategy in the field of live delivery.

A team that used to be able to sell rockets live will not be devastated by someone’s fall.

At the end of last year, when Sydney and Viya stopped broadcasting one after another due to tax problems, everyone almost only paid attention to their personal and live conditions. But in fact,Whether it is Viya or Sydney, or even a head anchor with the ability to carry goods on any platform, there is a company machine with precise operation behind it.

Sydney once sent many employees severance letters and held a "clearance sale" in a park in Hangzhou. Viya’s team never actually disbanded. After Viya stopped broadcasting in December last year, it only gave the live broadcast team a week off, and then began to serve other anchors.

At first, Viya’s company showed the characteristics of a small family workshop. Viya’s husband and brother both hold important positions in the company. My younger brother, Huang Tao, has been the CEO of the company since he was a temporary product selection person in a small team. Viya’s original assistant, Qi Er, is her own sister-in-law.

However, with the expansion of the company’s scale, Qianxun (the company behind Viya) has also realized the transformation from a small family workshop to a large Internet company. The company introduced the flower name system of Internet companies, such as Viya’s younger brother Huang Tao, whose more widely known name is actually his flower name "Ollie".

Before the tax problem broke out,The work intensity of Hangzhou Qianxun employees is no less than that of any Internet company.. It is normal to get off work after 10 o’clock every night, and the business departments are all on a weekly rest system. It is relatively relaxed for the financial and administrative employees to implement "big and small weeks". In addition to the anchor, assistant broadcaster and model in front of the camera, the company also has various support departments such as China Merchants Selection Department. In the heyday of Viya Company, there were more than 40 people in the investment team alone, and the product selection work was subdivided into more than a dozen vertical lines, which were completed by more than 300 people.

To put it bluntly, the reason why Viya can become a "live broadcast sister with goods" is not only because of her own fan appeal, but because she can get lower discounts on goods by virtue of intensive advantages such as supply chain and quality control. Her team even mentioned in an earlier interview that "personal charm comes last".

Even if "Viya is gone", as long as you can get the same discount from merchants with goods, practice has proved that you can really attract some fans who simply pay attention to the cost performance of goods.The popularity of "Bee Surprise Club" is proof of this point. As a new account with no fan base, it exploded as soon as it was launched, which is closely related to the operation and accumulation of the whole company in the past six years.

From the perspective of social values, it seems that Viya’s team-led live broadcast with goods should not be advocated. Whether in front of the stage or behind the scenes, public figures with moral defects such as "tax evasion" should not be acquiesced to "make a fortune in silence". But from another point of view, Viya and Li Jiaqi are just the first people to eat crabs in the business model of live broadcast with goods.

Their team has thoroughly understood the internal logic of algorithm, flow, supply chain, product selection, communication and pricing, and made it more and more professional.Although there are many problems in the industry due to lack of supervision and other factors in the early stage, as the development of the whole track matures, the industry dividend will be more even.

Li Jiaqi once said frankly in an interview: "Next year is the peak of the whole industry", and then the peak passed.However, "after the peak period of the industry" does not mean that the live broadcast has turned off..

In fact, the competition of the whole live broadcast track is even more fierce. Judging from the live broadcast platform, not only Taobao and other e-commerce platforms, but also the interest e-commerce live broadcast of short video platforms and the live broadcast of second-hand trading platforms have no intention of "turning off".

The considerable user scale also proves this point. According to the data of the 48th Statistical Report on the Development of Internet in China, as of June 2021, the number of users of e-commerce live broadcast in China has reached 384 million, up 75.24 million year-on-year, accounting for 38.0% of the total number of Internet users, and this number is still rising. In other words, consumers’ demand and interest in live delivery is actually not low.

From the perspective of the anchor with goods, although the industry has become more standardized, the profit of live broadcast is still considerable. The commission of head anchor food department store products is basically above 10%, and the commission of beauty products can reach 5% to 8%. But the difference is that the super-high profit and bargaining power are no longer only gathered in the hands of the head anchor. Some insiders said, "Taobao will no longer support new head anchors."

Since January of this year, Taobao has issued a series of regulations to strengthen the support and traffic inclination of mid-waist anchors, and more anchors will receive live broadcast bonus. In the past, the situation of "one family is the only one" or "several families are the only ones" in the live broadcast of the anchor with goods on the head changed. Coupled with the popularity of self-broadcast live broadcast rooms of commodity brands, it will be difficult to reproduce the dilemma of ultra-high commission and product selection, and the market will enter a stage of benign competition.

At the same time, the live broadcast track with goods will become more professional. This means that anchors lacking complete team planning and product categories will be quickly iterated."Anyone can bring goods live" and "Star Part-time Bring Goods" will get very limited bonuses.

Take Yu Minhong, who was recently exposed as a "failed studio", as an example.

On December 28th last year, New Oriental announced the establishment of "Oriental Selection" and entered the live broadcast with goods. After the live broadcast of the transformation of New Oriental, the sales in two months was only 4.5 million yuan, and the average single-game sales was only 170,000 yuan. Compared with Luo Yonghao’s live broadcast with sales of hundreds of millions a night, the data of New Oriental’s transformation with goods is really bad.

Is it because Yu Minhong’s personal appeal is not as good as that of several small promoters and models in Viya and Sydney?

Simply from the anchor quality, the anchor with goods in New Oriental really lacks the professionalism nurtured by Viya and Sydney for a long time, not to mention the professional experience in product selection and supply chain cooperation.

The selection of live broadcast anchor in the East is the former teacher selected by New Oriental through internal recruitment. Although the teachers in New Oriental are really "eloquent", the fact that they can adjust the classroom atmosphere does not mean that they have a set of products to introduce. Many netizens say that "after watching the live broadcast, they feel not very interesting".

In fact, even a few anchors from Viya’s team in Bee Surprise Club are inevitably criticized by netizens: "You criticize me, and a group of people explain it too messy", "The professional degree of commodity explanation is not as good as that of Viya" and so on, not to mention the non-professional anchors who have become monks halfway.

Moreover, although the maximum audience of "Bee Surprise Club" is considerable, it is still less than one tenth of the audience that Viya had earlier, which was more than 90 million. Although the live broadcast of the cargo track is still far from the flameout, it is even more difficult to enhance the influence of the live broadcast room even with the team foundation of the former head anchor.

　　CCTV News:It is not uncommon for network anchors to make gimmicks in the process of live broadcast, one of which is chatting up live broadcast. In order to record people’s reaction in an unexpected state, it often shoots without the consent of the live broadcast object. However, this phenomenon is likely to involve legal issues. Last year, a network platform anchor caused a lawsuit for chatting up people during the outdoor live broadcast. This case was recently pronounced in the second instance in Zhongshan, Guangdong.

　　This is a surveillance video of a department store in Zhongshan City, Guangdong Province. On the evening of January 7, 2018, a man walked into the mall and made a live webcast with a selfie stick on his mobile phone, but the live broadcast led to a dispute.

　　Network anchor Ma:I felt that she didn’t want to be on camera, but I didn’t get her on camera either. Then she scolded me, and I was very uncomfortable. Then I said to the live studio, I said, how can there be such a girl?

　　Mr. Feng, the husband of Ms. Tian:People told you not to shoot, but you still have to shoot there. Do you think you are a little too radical?

　　Why did the network anchor go to the mall to broadcast live? Who was the woman who clashed with him? How did this dispute happen?

　　Network anchor Ma:Outdoor test: Eat stranger’s food and walk.

　　In the video, the anchor who is conducting an outdoor webcast is Ma. On a certain network platform, he is an outdoor anchor with nearly 300,000 fans. In this live video, Ma is conducting a so-called test on the street, and the content is to suddenly eat something from a stranger.

　　Network anchor Ma:That’s not negotiable. That’s our street test. This uncle is eating. I said I would eat his noodles. Do you think my uncle will get angry? Then everyone will talk about it and I will go.

　　In the live broadcast, the man who was eating in the store was surprised by Ma’s sudden movements.

　　Network anchor Ma:I’ve made up my mind. Anyway, even if my uncle scolds me and hits me, it’s all my fault. I’m ready for this. I’ll apologize to him. This is risky, because I think it’s a topic as an anchor.

　　In order to attract fans to pay attention to the so-called "outdoor test" of live broadcast,

　　Although Ma knows that his behavior is risky, in order to increase the topicality of the live broadcast and attract the attention of fans, he still made a self-proclaimed "outdoor test" in the live broadcast. The dispute between Ma and the litigant Ms. Tian in the shopping mall also stems from such a live broadcast. So what happened at that time? According to Ma, on the night of the incident, he walked into a shopping mall during the live broadcast. After walking for a while, he met Ms. Tian, the party who was working.

　　Network anchor Ma:On the live broadcast that day, I took my mobile phone and saw a girl selling clothes. I went there.

　　Reporter:When you walked up to her with your mobile phone to broadcast live, did you not communicate with her before?

　　Network anchor Ma:No communication, I am direct, because my live broadcast is random. Because I walk at random and interview passers-by at random.

　　Reporter:What do you mainly want to communicate with her?

　　Network anchor Ma:I mainly want to interview her, because it was about 6 o’clock in the evening. At this time, a girl was still at her post and still working. I felt very hard. I wanted to ask her if she was happy at work and whether it was smooth, and then tell the people in the live broadcast room.

　　Ma went to Ms. Tian who didn’t know, but his conversation was rejected by the other party.

　　Network anchor Ma:I said hello girl, and then this girl, she was very angry at that time, and then she said, get out of here.

　　Although the other party refused to be filmed, Ma did not mean to leave. This led to the intensification of the subsequent conflict between the two sides, so why didn’t Ma leave immediately?

　　Network anchor Ma:Because at that time, she didn’t just politely say, I’m sorry, I won’t give an interview. I was surprised that she didn’t say that, because I talked to many people and I had never seen it like this.

　　Why did the conflict between the two sides escalate after the live broadcast was rejected?

　　Ma thinks that she is doing an "interview" with Ms. Tian in the live broadcast. Then how do the party Ms. Tian and her family view this incident, and what kind of conflict did the two sides have afterwards? Because Ms. Tian didn’t want to recall what happened that day, her husband, Mr. Feng, accepted an interview with the reporter.

　　According to the transcript made by Ms. Tian at the police station, she was selling clothes at the stall on the first floor of the shopping mall at the time of the incident, during which she met Ma with a mobile phone.

　　Ms. Tian’s husband Mr. Feng:At first, I didn’t strike up a conversation, so I filmed my wife live. When I filmed live, she thought it didn’t matter if you wanted to have some people, but some people felt prejudiced. You took this kind of thing without my permission and filmed it at us. So there are two problems. First, it affects my work, and second, she doesn’t want her privacy to be revealed.

　　In the face of Ma’s sudden conversation and shooting, Ms. Tian, who is working, expressed strong rejection.

　　Ms. Tian’s husband Mr. Feng:My wife may have a strong attitude and asked not to shoot. He just said that this person is so angry, so he just said my wife.

　　Continue to forcibly shoot the other party to grab the phone and ask to delete the video.

　　Mr. Feng said that Ma ignored his wife’s request and continued to broadcast live in situ, and told the fans in the live broadcast that Ms. Tian had a bad temper. So what kind of conflict did the two sides have subsequently? The transcript shows that when Ms. Tian saw that Ma refused to go away, she went up to grab Ma’s mobile phone.

　　Ms. Tian’s husband Mr. Feng:I want to delete the video I took of her. Her request is that you take this video of me and delete it. It’s just privacy. It’s like this when it’s exposed.

　　In this way, the two men had some physical contact in the process of competing for mobile phones, and Ms. Tian was injured. After the incident, she was taken to the hospital.

　　Ms. Tian’s husband Mr. Feng:The doctor said that her hand might be dislocated or broken. At that time, because my wife was pregnant, she couldn’t make a film if she was pregnant, which means she also had a stomachache.

　　That night, Ms. Tian was diagnosed as dislocated left shoulder joint. Because she was just pregnant, she went to the hospital for examination the next day, and the orthopedic surgeon suggested that she rest for one month. According to Mr. Feng, his wife has been worried about the impact of the conflict on the health of her children since she left the hospital. Unfortunately, a month later, Ms. Tian had a miscarriage, which became a hurdle for her and her family.

　　Ms. Tian’s husband Mr. Feng:Telling the truth has a great influence on our whole family, because we are happily pregnant with a child. Maybe for Ma, he didn’t feel his fault, but for his casual video, our whole family spent the whole year in this shadow, including my wife’s shadow over this matter now. It seems that he hasn’t come out from time to time, and he is still mentioning this matter from time to time. It is such a thing.

　　After the conflict, the two parties conducted mediation at the police station, but the mediation was not successful. Finally, Ms. Tian’s family decided to sue Ma.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Ms. Tian and Ma failed under the mediation of the local police station, and then sued the court in January this year, demanding that Ma compensate her for medical expenses, lost time, transportation expenses and so on, totaling more than 20,000 yuan.

　　Then why did Ms. Tian’s family finally decide to sue Ma after nearly a year?

　　Ms. Tian’s husband Mr. Feng:This situation may happen to me, and it may happen to another person, so I said at that time that I would still sue him and let him learn a lesson. In the future, how to respect each other when encountering this situation, that is to say, we should give each other a revelation and let the society know what a problem is, because there are too many chaos in this live broadcast, because now it is a society ruled by law, and it was originally a fast network spread. Then everyone has a privacy, you don’t respect each other, you say you are careless, you blog, you click on the traffic, you may achieve what you want to achieve, but he didn’t think about how much harm it would do to others.

　　Sue the defendant for violating the right to health and demand compensation.

　　In June this year, the First People’s Court of Zhongshan held a hearing to hear the case. So how will the court determine this dispute?

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:The plaintiff believes that her injury in this incident was caused by the defendant, who violated her right to health and sued the court for compensation. The defendant himself did not appear in court and the defendant’s agent appeared in court. The defendant mainly believes that there is no infringement or infringement of the plaintiff.

　　The plaintiff, Ms. Tian, believes that Ms. Tian’s personal injury was caused by the defendant Ma, so the plaintiff’s losses should be borne by the defendant. During the trial, the defendant argued that although Ma had a chat with Ms. Tian, his mobile phone camera did not shine on Ms. Tian at that time. However, Ma did not provide the court with the video in his mobile phone.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:According to the investigation record made by the public security organ, Ma made his own inquiry record, and he was making a live broadcast of video chat from time to time on a network platform. In the transcript, Ma himself stated that he had talked to Ms. Tian, and then Ms. Tian refused.

　　The court of first instance held that according to the transcripts made by the two parties in the public security organs after the incident, it was confirmed that Ma was taking Ms. Tian and other women as clear direct shooting or live broadcast targets at the time of the incident, and there was a verbal conversation, which was not accidental or unintentional. Ms. Tian was included in the shooting or live broadcast. Under this circumstance, Ms. Tian has the right to refuse and stop Ma’s related behavior.

　　During the trial, the court presented the transcripts of inquiries and on-site surveillance videos from the public security organs, which restored Ms. Tian’s injury.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Ms. Tian was supposed to go up and try to grab Ma’s mobile phone, but the height difference between the two sides was very large, so she didn’t grab it. Instead, during Ma’s avoidance of her, both sides had a physical contact, and the surveillance video on the spot was obscured by obstacles, so it was not clear, but the two sides had physical contact, and it was certain that there was physical contact. After the injury, Ms. Tian went to the local hospital at about 9: 30 that evening. She was diagnosed with dislocation of the left shoulder, contusion of the left shoulder and threatened abortion at the first time. After being hospitalized for two days, I went to another maternal and child health hospital to continue my treatment.

　　The plaintiff’s injury is the basis of the court’s detailed explanation and acceptance caused by the defendant’s infringement

　　The First People’s Court of Zhongshan held that this case was a dispute over the right to health, and citizens’ right to life and health was protected by law.

　　In this case, Ma filmed it during the live broadcast without Ms. Tian’s consent, causing disputes. During the dispute, Ms. Tian was injured. Although Ma did not recognize the fact that Ms. Tian was injured because of her aggression, combined with the existing evidence, Ms. Tian was diagnosed with "dislocation of the left shoulder" at the first time after her injury. The defendant could neither give a reasonable explanation for Ms. Tian’s injury, nor provide sufficient evidence to the contrary. The court accepted the fact that Ms. Tian claimed that her injury and hospitalization were caused by Ma.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:At the trial, the defendant could not give a reasonable explanation for the reason that the plaintiff was not injured by himself, and also ruled out that the plaintiff was injured by a third party. Then at this time, combining the previous surveillance video and the investigation record of the public security organ, it has reached a highly probable fact-finding standard that whether the defendant is intentional or negligent, it has reached such a high probability that the plaintiff’s injury is caused by the defendant’s behavior.

　　The First People’s Court of Zhongshan held that according to Article 6 of the Tort Liability Law of People’s Republic of China (PRC), Ma should be liable for the damages caused by Ms. Tian. In the end, the court ruled that the defendant Ma compensated Ms. Tian for lost time and medical expenses totaling more than 11,000 yuan.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Citizens’ right to physical health is protected by law. In this case, the defendant filmed without the consent of the plaintiff, causing disputes, which eventually led to the plaintiff’s injury. The defendant committed an infringement of the plaintiff’s right to physical health and should bear this civil liability for compensation according to law.

On May 10th, 2023, LI announced its financial report for the first quarter of 2023. Despite the fact that the overall performance of China’s auto market is not as good as expected, LI’s quarterly revenue and delivery both hit record highs. Revenue in the first quarter was 18.79 billion yuan, up 96.5% year-on-year. In the same period, LI delivered a total of 52,584 new cars to users, up 65.8% year-on-year, achieving the single-season delivery *. Driven by strong delivery, LI ranked among the top three new energy brands in China in the first quarter, with a market share of about 11%, far exceeding other new power brands. Thanks to the unremitting pursuit of operating efficiency, a number of financial data hit record highs. After deducting equity incentives, operating profit and net profit reached 890 million yuan and 1.41 billion yuan respectively, and free cash flow reached 6.7 billion yuan. The gross profit margin remained stable at 20.4% in the first quarter. A healthy business model and sufficient cash reserves have laid a solid foundation for the long-term development of enterprises.

It is worth mentioning that LI has continuously strengthened its refined operation and promoted the continuous increase of delivery data from January to April 2023. By the end of last month, more than 330,000 home users had chosen LI’s products. Thanks to the emergence of more and more home users, the delivery volume in April 2023 exceeded 25,000 vehicles for the first time, up by 516.3% year-on-year, setting a new record of single-month delivery since the brand was founded, and has delivered more than 20,000 vehicles for two consecutive months. Based on positive market feedback, LI’s second-quarter performance guidance has reached a new high, with an estimated delivery of 76,000 to 81,000 vehicles, up 164.9% to 182.4% year-on-year; The estimated total revenue is 24.22 billion yuan to 25.86 billion yuan, up 177.4% to 196.1% year-on-year.

Maintain high growth in R&D investment and constantly optimize product strength.

In the first quarter, relying on users’ continuous recognition of Ideal L9 and Ideal L8, as well as the strong order volume and rapid capacity climbing of Ideal L7, LI achieved a new single-season delivery result, and gained an 11% market share in the new energy vehicle market of more than 200,000 yuan in China. Once again, it proves that LI is constantly exerting the advantages and cooperative effectiveness of its supply chain, manufacturing, sales and service network from stage 1 to stage 10. At present, the released ideal L series models have achieved outstanding performance in their respective market segments. Among them, as a five-seat flagship SUV of the brand * family, the ideal L7 has delivered more than 10,000 yuan in the complete delivery month, which is also a five-seat SUV model of China brand * with a starting price of more than 300,000 yuan and a monthly delivery of more than 10,000 yuan, becoming one of the luxury five-seat SUVs of more families *; Ideal L8 maintains sales in six market segments *; Ideal L9 has won the monthly sales champion of large SUV for many times since it was delivered last year.

Meanwhile, LI invested a total of 1.85 billion yuan in R&D in the first quarter, up 34.8% year-on-year. In terms of smart space and intelligent driving with high user utilization rate, LI has continuously improved its product strength through OTA upgrade. Since the beginning of this year, the ideal L-series models have completed two OTA version upgrades of 4.3 and 4.4, and more than 100 functions and experiences have been optimized. Among them, the task master can let users define the function combination independently and realize the linkage of seat, driving, navigation and application, which has been well received and discussed by users since it was launched. In addition, in OTA 4.4, the new version of the car adds the sentry mode that users have been waiting for for for a long time. The system will automatically detect the situation around the car and remind users according to the level of different situations. Through its own power-saving strategy, the energy consumption for the whole night is only about half that of other models; At the same time, users who assemble the ideal AD Max intelligent driving system also get LKA Plus function through the recent upgrade. This function can realize automatic lane change when navigation is not turned on, reduce driving fatigue and improve traffic efficiency.

In April, Ideal L9, the six flagship SUV—— of the family, won the five-star intelligent star rating in the evaluation results of the IVISTA China Smart Car Index 2023 * batch released by China Automotive Engineering Research Institute Co., Ltd. (hereinafter referred to as "China Automobile Research"). Especially in the intelligent safety test, Ideal L9 is the vehicle with the highest score among the vehicles that have been tested by China Smart Car Index, and it is also the vehicle with G+ on the basis of four G evaluations. Ideal L9 has also become the vehicle with the highest performance in IVISTA China Smart Car Index.

Create an ideal fortress to protect family members.

LI has also invested a lot of energy and time in safety related to users’ travel, and strived to build an ideal fortress safety body for the whole family through the safety concept of *. Last year, Ideal L9 became a large SUV with G rating for 25% offset collision on both driver’s side and passenger’s side in China Insurance Automobile Safety Index (C-IASI, hereinafter referred to as "China Insurance Research"). In April this year, the Ideal L9 won the five-star evaluation of the upgraded version of C-NCAP in 2021 in the test results of a new batch of China’s new car evaluation regulations (C-NCAP), becoming the vehicle with the highest comprehensive score in history. Ideal L9 is also a luxury large-scale SUV in China, which has obtained * achievements in China’s new car evaluation regulation (C-NCAP), China Insurance Automobile Safety Index (C-IASI), China Automobile Consumer Research and Evaluation (CCRT) and China Automobile Health Index (C-AHI). In the same month, the Ideal L8 also became the SUV model with * achievements in the crash test history of China Insurance Research Institute. In the passenger safety index inside the car, the passenger safety index outside the car and the vehicle auxiliary safety index, the ideal L8 all got the highest rating of G (excellent), especially in the 25% offset crash test on the passenger side of non-standard test items.

A series of excellent crash results depend on the powerful ideal fortress safety car body design, which is a defensive car body structure deeply developed by LI, and strives to provide 360 all-round protection for family members in every position in the car. First of all, LI determined the energy distribution strategy at vehicle level, system level and key parts level, and built a more scientific and reasonable power transmission path and section size system for each main power transmission channel in turn. Secondly, LI designed a cage-type car body with ultra-high torsional rigidity, and used boron steel (hot formed steel) at key positions to form a protective structure with higher strength. At the same time, LI insists on improving material selection, adopts positive energy management and load distribution for body-in-white, carries out accurate topology of key parts and cross-section structure of the body, and truly uses good steel on the blade. The standard flagship ideal fortress safety body truly realizes the equal rights of safety technology.

In addition, following the four five-star certifications of Ideal L9 in China Automobile Health Index (C-AHI) rating, Ideal L8 also recently obtained four five-star certifications in China Automobile Health Index, becoming a well-deserved "green house" to protect family members.

Stepping into a new development chapter with "dual-energy strategy"

Recently, LI officially released the "Double Energy Strategy", which indicates that the brand will exert all-round efforts in "intelligence" and "electric energy". More importantly, by 2025, LI will form a product layout of "one super flagship model+five extended-range electric vehicles+five high-voltage pure electric vehicles", which will face a market of more than 200,000 and fully meet the needs of home users.

In terms of "intelligence", ideal intelligent driving has officially entered the 3.0 era, from high-speed scenes to urban scenes. This system uses three neural network large model algorithms: static BEV network algorithm, dynamic BEV network algorithm and Occupancy network algorithm to restore, and uses NeRF technology to enhance the Occupancy network algorithm to achieve higher accuracy and details, so as to provide accurate information in the decision-making planning of complex urban scenes. At present, based on the accumulation in the past five years, LI has already had the most intelligent driving training mileage in China, which has reached more than 400 million kilometers. The urban NOA navigation-assisted driving system with ideal AD Max 3.0 is planned to push internal test users from the second quarter of this year. By the end of 2023, there will be more than 100 domestic cities, and with a set of technologies, cities and highways will be completely opened. Some intelligent driving abilities based on large-scale model training will also be released to users who adopt ideal AD Pro hardware models.

In terms of "electric energy", LI has officially entered a new stage of "extended range electric" and "high voltage pure electricity". For the pure electric products to be released in the future, LI has deeply cultivated the core technology and landed an 800V ultra-charged pure electric solution. Its advantage lies in making users bid farewell to mileage anxiety and giving pure electric users a "refueling" experience. LI’s pure electric products will adopt a new generation of self-developed electric drive system composed of 800V silicon carbide power modules, with comprehensive optimized design scheme and more advanced resource integration, which will make breakthroughs in all energy efficiency indicators. In addition, in order to reduce the charging difficulties of users of pure electric vehicles, LI officially launched the "Ideal 4C Super Charging Station" and the overcharge network, so as to realize the rapid recharge of charging for 10 minutes and increasing the battery life by 400 kilometers. By 2025, the goal is to build more than 3,000 charging stations. At the same time, the ideal AD Max 3.0 will also be integrated with the ideal 4C super charging station *, making it more convenient for users to go to the super charging station than to the gas station.

Optimize the layout of sales network and enhance the status of the industry *

In the first quarter, in order to support the development of multi-vehicles, LI continued to expand the network layout and accelerate the upgrading of store quality, so as to provide users with more convenient and efficient services. Since late June last year, LI has expanded or optimized nearly 50 existing stores. As of April 30, 2023, LI has 302 retail centers nationwide, covering 123 cities; There are 318 after-sales maintenance centers and authorized car body panel spraying centers, covering 222 cities.

The ever-increasing profitability and cash flow have become the basis for enterprises to continuously invest in R&D and business capabilities, and also provide strong support for brands to maintain their position in the new energy vehicle market. With strong product strength and excellent operational efficiency, LI will continue to strengthen its commercial and service capabilities, create greater value for users and further enhance the flywheel effect of enterprise development.

    On November 25th, Xingyue L Hi·P Raytheon extended-range electric SUV was officially launched. The new car has launched two models, the extended-range electric flagship version, with a comprehensive subsidy price of 253,700 yuan and an equity payment price of 243,700 yuan; Extended-range electric vehicle reaches Zhen version, with the price of 239,700 yuan after comprehensive subsidy and 229,700 yuan after equity payment. Among them, the high-end custom car paint LOMOGrey matte ash is priced at 8,000 yuan; Optional wheel hub 20-inch particle low wind resistance wheel hub, priced at 3000 yuan; Optional interior starry grey suede double interior, priced at 3000 yuan.

    In order to give users a better experience of electric vehicles, Xingyue L Extended Range Electric Edition launched the listing lock list to enjoy the top 10 car purchase rights (only for users who booked cars before December 31, 2022):

    Deposit ceremony: enjoy the expansion of deposit, and enjoy a deposit of 3,000 yuan to 13,000 yuan; Subsidy ceremony: before December 31, 2022, the car will be booked by the lock order to ensure the price after enjoying the national new energy subsidy; Huanxinli: Geely’s old users will increase the purchase subsidy by up to 10,000 yuan; Financial gift: 5050 car purchase financial subsidy, 24 installments with 0 interest; Energy-supplementing ceremony: free home charging piles and basic installation services, 220V home charging guns; Warranty ceremony (the first owner): 5 years or 150,000 kilometers warranty, lifetime free warranty for three electric systems and lifetime free warranty for range extenders; Camping ceremony: 1999 yuan Raytheon Homie exclusive camping suit and 220V discharge gun; Traffic gift (the first car owner): unlimited traffic for 5 years, and basic traffic is free for life; Delivery ceremony: the order will be placed before the end of November, and the delivery is expected to be completed before December 31; Boutique gift: original 3D foot pad worth 318 yuan.

    At the same time, it also announced the first batch of surprise blind boxes for users of Dading: the first batch of users of Dading can upgrade for free when they buy the extended-range electric flagship version, and the 20-inch particle wheel hub with a value of 3,000 yuan can be replaced and upgraded for free within 30 days to 12 months after being licensed (if the first batch of users of Dading change their configuration, they will enjoy the rights of the surprise blind box according to the listing lock list, but not enjoy the rights of the surprise blind box). In addition, users can participate in both listing locking activities and small ordering activities at the same time, and the corresponding rights can be superimposed and enjoyed.

    Xingyue L Extended Range Electric Edition is Geely’s first "Raytheon Extended Range Electric Vehicle" based on "e-CMA" intelligent ultra-electric architecture. At the same time, it has three electric technologies: pure electricity, hybrid electricity and extended range electricity, and comes standard with four electric properties: pure electricity in the city, long-distance extended range, fast charging and discharge outside camping, covering users’ needs for electric travel.

    Through standard 41.2kWh CTP flat battery, range extender with thermal efficiency of 43.32% and "Super Three Electricity Technology" of 3-speed frequency conversion electric drive DHT Pro, WLTC has a pure battery life of 205km.

    It is worth mentioning that Xingyue L extended-range electric version has a unique full-mileage "electric drive series locking", and the working life of WLTC is 1250km. By locking the pure electric drive extended range mode, full-time electric drive and full-scene electric drive are realized, which brings users a more efficient, energy-saving and worry-free electric experience.

    The thermal efficiency of the range extender equipped on the Xingyue L extended-range electric version is 43.32%, and the Miller cycle has a high compression ratio of 13:1. When the battery power is insufficient, the range extender can charge the power battery like a "charging treasure" and directly supply power to the driving motor like a "generator". Unique 3-speed frequency conversion electric drive DHT Pro, starting with 1-speed ratio, 0-30km/h acceleration time of 1.9s, super speed of 220km/h, strong power.

    At the same time, the Xingyue L extended range electric version comes standard with a DC fast charge of up to 85kW, and it takes 27 minutes to charge the battery from 30% to 80%. It also comes standard with 6.6kW household slow charging, which can be set to make full use of trough charging. At the same time, it also supports 3.3kW external discharge, which can easily meet the demand for camping electricity for more than 12 hours.

    Xingyue L extended range electric version has the function of high, medium and low+automatic four-speed energy recovery, which converts kinetic energy into electric energy when taxiing or braking, and improves endurance. It also has P-gear parking power generation, comprehensive mileage protection, predictive energy management and other energy management systems, which makes power consumption more worry-free.

    In addition, more than 90% of the whole vehicle of Xingyue L extended-range electric version is covered with acoustic materials, 9 key range extenders are optimized, and 7 key electric drive NVH is optimized, so that the all-electric switch is accelerated to 100km/h, and the interior noise is up to 64 decibels.

    Xingyue L Extended Range Electric Edition went on the market this time, and released the low-key luxury and highly scientific LOMOGrey matte gray body color, creating a higher sense of value atmosphere.

    It is understood that after 125 days and 3,000+hours, LOMOGrey has exceeded the standard aging test, ensuring that the color gloss is always above 90%. Three-color coating fine chemical technology is adopted, and 200+ rounds of passing cars verify the quality of strict screening finished products. In the reflective range of 25 5, the most delicate gloss consistency is achieved.

    In addition, the Xingyue L extended-range electric version has previously released a custom magic color Wangshu blue body color. As the first color-changing car paint, Wangshu Blue body color is jointly designed and developed by Geely and Kansai, Japan. It adopts fine color matching and painting technology, and has four layers of magic color painting technology. The refractive texture of light will change with the light, reflecting bright blue light.

The 24th Chengdu Auto Show ended on September 7th. In 2021, when the development and recovery of the global automobile industry is still affected by the COVID-19 epidemic, China, as one of the most important automobile production and sales countries in the world, cannot be immune to it.

Nowadays, the normalization of epidemic prevention and control has become the most basic policy. The audience wears masks, the car dealers wear masks, and even the car models on the platform wear masks. The A-class auto show held under such conditions, Chengdu International Auto Show has become one of the most important voice platforms in the automobile industry in China and even in the world, and it is truly a battleground for world-renowned auto companies to release their "star models".

All kinds of luxury and mid-to-high-end car brands have brought their own brand-new products at Chengdu Auto Show. As a brand-new luxury brand born only this year, SAIC Audi has set up its own booth for the first time since its establishment. This time, SAIC Audi brought its two innovative models to the 2021 Chengdu International Auto Show. As a high-profile flagship model of SAIC Audi luxury, the new Audi A7L advanced version completed its first official appearance in Southwest China.

During the auto show, the popularity of SAIC Audi booth in Hall 3 has been very high, and consumers coming and going to see the car are in an endless stream. On the booth, two car color versions of the new Audi A7L are displayed, namely limited color Qingshan Dai and Xinghe Blue. The new A7L inherits the design essence of the Audi Prologue concept car in appearance. The coupe-style body lines, obsidian black sports kit and 21-inch RS racing wheels show the sporty feeling of this car. The A7L’s power combination is also verifying this point. The A7L’s first version is equipped with a 3.0TFSI V6 engine, which matches the 48V light mixing system and accelerates for 5.6 seconds per 100 kilometers. Intelligent quattro four-wheel drive technology, the only active air suspension in its class and DAWS dynamic all-wheel steering system combination. It is no exaggeration to call A7L the benchmark of the same level in this series of power operation configurations.

While A7L shows its athletic talent, it also shows the elegance of an administrative model everywhere. The frameless electric suction door with A8 grade and the configuration of multi-layer aviation glass minimize the noise interference in the car. As an extended model, A7L has a body length of more than 5 meters, a wheelbase of more than 3 meters and the widest body in its class. All these hard indicators have built a leapfrog administrative space experience for A7L. The seats in the car are tailor-made seats for China consumers, with thickened advanced foam materials, lengthened cushions and widened back. All this is for A7L to create an administrative experience far beyond its peers.

In addition to the car as the protagonist, this exhibition is the first independent exhibition of SAIC Audi. For example, there is a fan interaction space on the second floor, which will display many Audi products, including the clothes used by men, the bags that women like, and the car models and pens that children like. This area has also become the favorite of children during the auto show.

Audi Box[ Enterprising Red Man Station] is the punching place for online celebrity and fashionable men and women. The whole Audi Box presents a cool cube, which combines cool tuners and retro microphones with the trend of the times to integrate retro elements with the trend icon, conveying Audi’s extraordinary design concept and enterprising attitude towards life.

Such a diversified booth suitable for men, women and children is the answer sheet handed over by SAIC Audi at Chengdu Auto Show. The high popularity at the scene proves the success of this auto show and consumers’ expectations for the brand SAIC Audi.

　　The movie "Nezha", which has made great strides at the box office, has been released in North America and Australia recently, which has triggered new topics. Netizens are quite worried about how to translate these funny traditional cultural stalks, such as "hurry as a law" and "my life is up to me", in order to convey the original flavor of traditional culture and let foreigners understand it. And launched the "Nezha Speeches Translation Contest" on the Internet. When interviewed by Yangzi Evening News, many translation experts affirmed the talents of netizens. However, the translation of "as urgent as a law" into "fast fast biu biu" is accused of being unreliable — — "It’s interesting to do this, but foreign audiences can’t understand it.

　　"Urgent as a law"?

　　This question has been searched in Weibo.

　　Netizens set off the "Nezha Speaks Translation Contest", which became a hot topic on the Internet. The most discussed is the phrase "as urgent as a law" by the greasy uncle Taiyi in the film. It is said that "the sun and the moon are born together, a thousand spirits are heavy, and the heavens and the earth are boundless, and it is as urgent as a law." This is a spell in Taoist culture in China. How to translate it so that foreigners can understand the meaning? Netizens lamented that there is no hot search in this world. The problem that one person couldn’t figure out originally became a hot search when there were more people who couldn’t think of it.

　　Among them, "fast fast biu biu" is regarded as a serious nonsense: "fast fast" follows the word "hurry" in the original text and translates the "letter" in the three principles of "faithfulness, expressiveness and elegance"; The "biu biu" in the back is even more brilliant, which is the powerful point of using onomatopoeia to express spells and achieve the "da" in "faithfulness, expressiveness and elegance".

　　The answer given by netizens with wide brains is chicken chicken like green zero, which literally translates as "chicken is like green zero". Some people also popularize science, which means that the speed of transmitting orders is as fast as that of laws, and it is best translated as speed is like lvling. Although the meaning of "fast" has been conveyed, it seems that there is a little lack of spell feeling.

　　Stunned by Nezha’s classic lines

　　Netizens laugh at themselves for "exhausting their English skills all their lives"

　　Another example is "My life depends on me", which is translated by some netizens as I am the master of my fate. Some people think that it is not domineering enough. Such a bloody scene, we must stress the sentence and walk! That is me to be the master of me！ Again, such as "although a little baby fat, but also can not hide my compelling handsome", "dragon survival, just between your thoughts" have also triggered discussions.

　　The funny thing is, "Then you go to … … Don’t come back when you go. "How do you translate Shen Gongbao’s tongue-tied lines that cause all kinds of misunderstandings? “If you go… … Gone, never come back "is well received because it also distinguishes the verb tense before and after stuttering."

　　As for Nezha, the first little poet in Chentangguan, doggerel comes with his mouth open, and his sad and lazy voice and expression are too powder-sucking. "I am a little monster, free and easy, killing people without blinking, eating people without salt." "Life is full of tears, and the more you struggle, the more unlucky you are. If you are tired of dying, it is better to sleep in bed. " This rhyming and humorous limerick in Chinese is translated into English, which also inspires netizens to use their life-long English skills.

　　The translation teacher suggested

　　JI-ji-ru-lv-ling can be transliterated directly.

　　In this regard, the translation teacher Zhang Wenqin told the Yangzi Evening News reporter that "fast fast biu biu" is a bit like Chinglish, showing the sense of humor of domestic netizens, but foreigners certainly can’t understand it. In fact, you can also directly use Pinyin to translate spells and promote China culture. Even if foreign audiences can’t understand it so quickly when watching movies, they can understand it by consulting materials.

　　In addition, the method that people in the industry agree with is "transliteration without translation, and foreigners will recite spells in the future." Like Pumbaa and Timon in the movie "The Lion King", the phrase "Hakula matata" that they often say is quite pleasing to the ears of China audiences, isn’t it? Such transliteration is acceptable to young people.

　　David from Russia is a graduate student of Tsinghua University Institute of Humanities, and the champion of the "Chinese Bridge" global Chinese conference for foreigners. He came up with a variety of translation methods, such as literal translation: let my order be carried out immediately. Or directly translated into JI-ji-ru-lv-ling in Pinyin. You can also find similar words in English allusions, such as abrakadabra, which was originally an Arabic spell from Arabian Nights. Later, many languages transliterated the word directly. All spells are rhythmic, rhythmic and often written. For example, the word "Nezha" can also be translated in Pinyin or into Latin.

　　Translation should also stick to the style of cooperation.

　　The movie lines "faithfulness" and "expressiveness" are the most important.

　　Fu Yu, who graduated from the English Department of NTU with a master’s degree and is currently engaged in editing work in a publishing house, thinks that netizens are very talented, which is really a variety of whimsy. "The movie lines are mainly to express clear meaning, mainly to be faithful and expressive, like ‘ Urgent as a law ’ In this way, I think translation is still needed to convey ‘ Quick ’ I think it’s quite good. "

　　Fu Yu said that biu biu can also be used in movie subtitles. It is cute and funny, and the memory is deep, which is also in line with this movie. In fact, translation should also stick to the cooperative style. Generally, if the translation in the book is more elegant, rhymes and literary allusions can be used, and it is good to explain it in the form of notes. Of course, biu biu is quite out of the context of foreigners, and it must be confusing to look at it alone, but it should be understandable if it is combined with movies and sounds.

　　Fu Yu said that Ang Lee’s translation of the title of eat drink man woman and the English name crouching tiger and hidden dragon are relatively direct. At first glance, they don’t seem to convey the meaning of Chinese, but with the rich content of the film, this unfamiliar phrase in the English context is endowed with a unique color of China culture.

　　According to various translation theories in his study, David gave advice, "whether it’s literary works or film and television works, the overall translation style should be taken into account when translating specific words, so there is no 100% answer, so how to translate that sentence?" In his view, engaging in the translation of literary and artistic works is different from doing ordinary translation. Besides understanding the national conditions and languages of other countries, we also need to learn the theory of literary translation. (Yangzi Evening News/Yangyan reporter Zhang Nan)

　　The South Center for the Elimination and Renewal of Old Motor Vehicles in Beijing has recently made an appointment for the elimination and renewal of vehicles by a large number of car owners.

　　Starting from tomorrow, the city will implement restrictions on vehicles in countries I and II on working days within the Fifth Ring Road. Vehicles that fail to meet the standards can’t enter the Fifth Ring Road. In addition, the city has introduced an incentive policy to encourage car owners to eliminate the vehicles in countries I and II. Many car owners have joined the ranks of eliminating old motor vehicles. The reporter learned from the Emissions Trading Center of the Beijing Stock Exchange that with the advent of the new policy of restricting traffic, there are a large number of car owners who have recently made an appointment for the elimination and renewal of motor vehicles. It is recommended that car owners make an appointment for the date after March 1. According to the introduction of the Municipal Environmental Protection Bureau, since the implementation of the policy on December 1, 2016, the Beijing old motor vehicle elimination and renewal trading platform has actively handled the government subsidy procedures for vehicle owners, and has audited and subsidized 26,447 national I and II light gasoline vehicles. By the end of last year, there were 397,000 national I and II light gasoline vehicles in this city.

　　site

　　The information is complete and can be done in five minutes.

　　The South Center for the Elimination and Renewal of Old Motor Vehicles in Beijing is located in Xinfadi Automobile Trading Market in the South Fourth Ring Road, which is the largest number of car owners in the six old motor vehicle elimination outlets in this city. At 10 o’clock yesterday, when the Beijing Morning Post reporter came here, there were already many car owners waiting for the application form in the processing hall. The handling hall is small, with six handling windows, two auditing windows and one consulting window, which can facilitate the owner to complete all formalities in one stop. Hu Xiaolin, the person in charge of the southern central network, said that in the past, all service windows were in different rooms. From consultation to review of materials, car owners needed to go in and out of many offices. "So later, we integrated these windows in an office area, so that car owners only need to go through all the formalities once."

　　How long does it take the owner from entering the gate of the processing hall to completing all formalities? The answer given by Hu Xiaolin is 5 minutes. According to the reporter’s observation, because many data owners have already filled in and printed from the Internet before, after entering the lobby, the owners first hand over the data to the staff for preliminary review, and after the review is completed, they can go to the final review window to go through the formalities of receiving subsidies, so the processing time is not long.

　　owner

　　I was lucky enough to make up my mind now.

　　Yesterday, I handled the branch in the South Center. Mr. Tian Zhihui, a citizen, successfully completed all the formalities. Within 15 working days, a subsidy of 12,000 yuan will be paid to Tian Zhihui’s bank account. Speaking of his fiat, which was just scrapped in 2003, Mr. Tian said frankly that he was "really reluctant." Although that Fiat has been driving for 14 years this year, Tian Zhihui’s family didn’t drive much, so the mileage in the past 14 years was only over 100,000 kilometers. "At the end of last year, I heard that the country I and country II cars were restricted, and I was still lucky. There was nothing wrong with my car anywhere, so I wanted to see if I could not eliminate it." However, seeing that the restriction policy will be officially implemented on February 15, Tian Zhihui decided to join the team that eliminated old motor vehicles. "I take the fourth ring road from home to work, and once I start to restrict my car, I will definitely not be able to drive it. In addition, isn’t the government giving back subsidies, so it’s better to scrap it quickly. "

　　With the subsidy, it will be eliminated now.

　　The owner Yu Xiansheng’s national II car was originally a second-hand car. Yu Xiansheng said, "I was short of money before, so I bought a second-hand car. I originally thought that I would change the car after I had enough money for a year or two, but this is not the policy that has to be restricted now, and now there is a subsidy for eliminating the country I and country II cars, so I will scrap them in advance. "

　　Ms. Ma, the owner of the car, and her husband also went to the South Center to go through the formalities yesterday. Ms. Ma said that the on-site handling procedure is not complicated. At the same time, she suggested increasing the publicity of policies related to the elimination of old motor vehicles. "For example, policy interpretation brochures can be distributed to the community, and the community can post them on the bulletin board, so that some older car owners can clearly understand the handling process without surfing the Internet."

　　■ Reminder

　　Don’t forget your ID card and CCB card.

　　1 Hu Xiaolin introduced that all car owners who handle the elimination of old motor vehicles need to make an appointment online for the specific time of on-site processing. If they miss the processing time, they need to make an appointment again. When the reporter interviewed at the scene, he met a car owner who missed the appointment time. After arriving at the scene, he could not go through the formalities and had to make a new appointment on his mobile phone with the help of the staff.

　　Identity card and bank card are two documents that the owner must remember to bring with him in addition to the information. Hu Xiaolin said: "Especially the bank card, the owner must check it, and it must be the owner’s own CCB current savings card. We have had many cases in which the car owners brought the wrong bank card after they came, which led to the situation of going home to get the bank card or re-applying for the bank card. "

　　In addition, Hu Xiaolin reminded that car owners need to bring the original and photocopy of their ID cards when they come to the outlets. Although it is convenient for car owners to copy their ID cards on the spot in the lobby, the reporter found that there are many people in the copying office, so if the car owners have copied their ID cards before coming to the lobby, it will be faster to go to the scene.

　　Avoid getting together and make an appointment for next month.

　　2 "Beijing Old Motor Vehicle Elimination and Updating Management Information System" is a network platform for all car owners to eliminate old motor vehicles. Hu Xiaolin introduced that the online reservation system has been fully opened. Take the South Center as an example, the daily handling volume is nearly 500 people every Tuesday to Thursday, and there are more than 1,000 car owners going through formalities every day at six on-site handling points in the city, of which 60%— 70% are national I and II vehicles. Hu Xiaolin said that at present, the online booking time for eliminating old motor vehicles in February is saturated, and it is recommended that car owners make an appointment after March 1 to stagger the peak.

　　How to distinguish between country I and country II cars

　　One is "counting time", which can be distinguished according to the vehicle registration date marked on your driving book. Cars bought after June 30, 2006 in this city are not national I and II cars.

　　The second is "counting the stars", which means looking at the environmental protection signs issued by the annual inspection of motor vehicles. If there is no green sign of a star, a star or two stars, it is a country I and a country II car.

　　The third is "looking at materials", according to the vehicle emission standards marked by materials such as the vehicle factory certificate issued by the automobile manufacturer when buying a new car.

　　Fourth, "seeking help", you can log on to the "Motor Vehicle Emission Standard Inquiry" column of the website of Beijing Environmental Protection Bureau; Or directly call the "12369" Beijing environmental complaint reporting consultation telephone, and ask the staff to help you directly inquire.

　　Restriction measures

　　From February 15th, light gasoline vehicles with national I and II emission standards are prohibited from driving on the roads within the Fifth Ring Road (excluding Saturdays and Sundays). Offenders will be fined 100 yuan, which will be calculated once every 4 hours.

　　Subsidy policy

　　From December 1, 2016 to the end of 2017, light gasoline vehicles with emission standards of country I and country II can receive government subsidies in advance. Among them, the elimination before the end of June 2017 is 2000 yuan more than the elimination from July to the end of December 2017.

　　Beijing Morning Post reporter Wu Tingting/Wen

　　Chief Photojournalist Ning Wu/photo

　　Disu Fashion (603587) answered investors’ concerns on the investor relations platform on March 12th.

　　Investors: Have the development goals and plans of the company changed in 2024? Is it still the same as in previous years?

　　Disu Fashion Secretary: Dear investors, thank you for your attention to the company. The company will make the goals and plans in line with the company’s long-term strategic development according to the needs of customers, macroeconomic changes and the laws of the industry. The company insists on being full of uncertainties.the new normalIt is a long-term strategy of the company to stick to the long-term principle of expanding the company’s territory and enriching the brand matrix around the concept of big fashion. It is not a one-off event. Please pay attention to the regular reports and temporary announcements of the company’s subsequent disclosure. Thank you.

　　Investor: Has the company learned any valuable experience or lessons from its operation outside hours?

　　Disu Fashion Secretary: Dear investors, thank you for your attention to the company. The company insists on being a long-term persistence in the new normal full of uncertainty. Whenever, the company is United, persevering, working together, meeting challenges, coping with external adjustment with full development resilience, pursuing sustained and steady development while embracing changes, and hoping to repay investors with excellent business performance. Thank you.

　　Investor: Will the chairman continue to buy back?

　　Disu Fashion Secretary: Dear investors, thank you for your attention to the company. On September 27th, 2023, the company disclosed the Announcement of Holding Shareholder’s Plan to Increase Shares of Disu Fashion. The controlling shareholder, chairman and general manager plan to increase shares of the company by the way permitted by the trading system of Shanghai Stock Exchange within six months from the date of the announcement, with an increase of about RMB 15 million. By November 17th, 2023, 561,200 shares of the company had been increased by centralized bidding, accounting for 0.5% of the company’s total share capital. At present, the company has not disclosed the relevant announcement of the completion of the implementation of the controlling shareholder’s shareholding plan. Please pay attention to the subsequent relevant announcements. Thank you.

　　Investor: How can the company become bigger and stronger, and feel that the company is satisfied with being small and beautiful?

　　Disu Fashion Secretary: Dear investors, thank you for your attention. The company insists on being a long-term persistence in the new normal full of uncertainty. It is the company’s long-term strategy to expand the company’s territory and enrich the brand matrix around the concept of big fashion. Thank you.

　　Investor: The last big show in Dunhuang was in 2021. Will the company hold such activities again?

　　Disu Fashion Secretary: Dear investors, thank you for your attention to the company. In October, 2023, Di Su’s brands DIAMONDDAZZLE and DAZZLE were invited to participate in the first SHANGHAIGALA held by WWDCHINA in Shanghai, presenting the exhibition of "NEWVISIONOFDESIGN Rebirth". Di Su expressed the innovative power and diversified beauty of China fashion with the brand core single product "Rubik’s Cube Cheongsam" with modern silhouette, and described the fashion inheritance and green future together with the global fashion. In addition, the company will hold new product ordering meetings and catwalk activities of various brands for partners every quarter. In the future, the company will also hold new product launches, catwalks and other activities for the public from time to time. Please take the notice of specific activities at that time as the standard, so please pay attention and thank you.

　　Investors: Jiangnan Buyi’s latest financial report is bright. On the other hand, after the epidemic, its performance has collapsed. Now its performance is basically equal to that of 10 years ago. Since the peers can perform well, the decline of its performance should not be just a problem of the external environment. Is it the best strategy for it to focus on the minority without hitting the shirt? Shouldn’t good things be popularized? Why do you want to imply that you don’t bump the shirt? Before buying, will the customer first consider whether it will bump the shirt instead of whether the dress is what you want?

　　Disu Fashion Secretary: Dear investors, thank you for your concern and suggestions. Since its establishment, the company has been striving to improve brand awareness, reputation and sales performance through multi-dimensional publicity and promotion strategies such as optimizing marketing channels and increasing brand marketing promotion, and is committed to launching brand awareness and providing consumers with better consumption experience and better service. In the future, the company will continue to actively explore diversified publicity and promotion methods, improve brand awareness, create brand differentiation, and continue to accumulate and expand through a stable and sustainable business model.qualityCustomers, do refined and strong main business, and hope to repay investors with excellent business performance, thank you.

　　Investors: The company has many subsidiaries. Which companies are in actual operation? Which companies intend to operate, feel that investment and funds have not actually carried out business activities!

　　Disu Fashion Secretary: Dear investors, thank you for your attention to our company. The establishment of each subsidiary has its significance and function. For details about the subsidiaries of the company, please pay attention to the "analysis of major holding companies" or "composition of enterprise groups" in the periodic reports disclosed by the company. You can know the main business place, registered place, business nature and shareholding ratio of each subsidiary. Thank you.

　　Investor: It has been some time since the company went public. Why not try to expand the international market? Is it premature, or is it lack of international operation?talent?

　　Disu Fashion Secretary: Dear investors, thank you for your attention to our company. By September 30th, 2023, the company had 1,086 stores, including China, Macau and Japan. In recent years, the international economic environment has become more and more complex, and the global clothing industry market has fluctuated. In 2023, the supply chain cost of clothing industry will rise, consumer confidence will decline, the market situation faced by brands will become more complicated, and consumers’ needs and concepts will gradually change. From the industrial point of view, the recovery elasticity of high-end clothing consumption is good, and the domestic and foreign clothing industry is getting rid of low-price competition and entering the stage of high-quality development; From the consumption side, consumers tend to make prudent decisions and choose brands, which drives the establishment of a new market pattern. Therefore, the company will make corresponding overseas expansion plans according to international economic trends, domestic and international supply chains and international economic policies. Thank you.

　　Editor’s Note: In the past 40 years, with profound patriotic feelings and superb academic attainments, generations of scientists have made outstanding contributions to the innovation and development of the motherland, and together they have formed a brilliant star in the era of reform and opening up, leaving a trail of struggling dreams in the historical wave.

　　On the 18th, at the celebration meeting of the 40th anniversary of reform and opening-up, 30 scientific and technological workers were awarded the title of "Pioneer of Reform". Let’s get to know them together and feel the spiritual pursuit of diligently seeking and bravely climbing new heights in science and technology.

　　Yu Min, an important promoter of the reform and development of national defense science and technology.

　　He is a key figure in the research of hydrogen bombs in New China, and he has put forward an idea that the principle and configuration are basically complete. In October 1965, under his personal organization and deployment, the hydrogen bomb theory was broken. At present, there are only two hydrogen bomb configurations in the world: the T-U configuration in the United States and the Yu-sensitive configuration in China. With his outstanding contributions to the country, he was awarded the "Two Bombs and One Satellite" Meritorious Medal and won the highest national science and technology award in 2014. Looking back on his 50 years of scientific research, Yu Min always said indifferently that everything is for the needs of the country.

　　Jack Ma, the Innovator of Digital Economy

　　He is the Chairman of the Board of Directors of Alibaba (China) Co., Ltd. Alibaba Group, founded by him, has built the world’s largest e-commerce platform, with an annual transaction volume of several trillion yuan, which has become a huge driving force for stimulating domestic demand; Establish Internet payment and logistics systems to build commercial infrastructure for small and medium-sized enterprises; Establish the world’s leading mobile payment network and establish a new social credit system through big data technology; Independent research and development of Feitian operating system, laying the foundation of cloud computing in China; Initiate the World Electronic Trading Platform (eWTP) and promote its inclusion in the communiqué of the G20 Summit, becoming an important non-governmental force to practice the Belt and Road Initiative. Under his leadership, Alibaba Group ranks among the top ten global enterprises in terms of market value, which makes China at the leading level in the international competition in the fields of e-commerce, internet finance and cloud computing, and drives a large number of entrepreneurs and entrepreneurial youths to reform, innovate and forge ahead. Won the title of "Zhejiang Excellent Socialism with Chinese characteristics Career Builder".

　　Ma Huateng, Explorer of "internet plus" Action

　　Benefiting from the reform and opening-up environment, he founded and led Tencent to grow from a small enterprise with only five people to one of the most influential Internet companies in the world. Put forward the concept of "internet plus", vigorously promote Internet applications such as WeChat, QQ and online payment, and promote digital transformation and upgrading from the aspects of people’s livelihood and government affairs, daily consumption, production services, life and health, and ecological environment protection, which has played an important role in the integration and development of real economy and digital economy, traditional industries and scientific and technological innovation. Build the platform of Tencent Foundation, advocate the concept of public welfare for all, and create a new pattern of public welfare with extensive participation, transparency and credibility through information technology. He was awarded the title of "China Excellent Private Sci-tech Entrepreneur" and "South Guangdong Outstanding Contribution Award".

　　Wang Daheng, the main advocate of the "863" project.

　　He is a famous applied optician in China. He established the Institute of Optical Precision Mechanical Instruments, and together with many scientists, he proposed the implementation of the "863" plan to the country. He also participated in the China Academy of Engineering in propose to create, and worked hard for many major national projects such as "Big Aircraft". Until he was lying in a hospital bed in his later years, he was still concerned about the development of national science and technology. He once wrote: "The highest pursuit of us old science and technology workers is to take more responsibilities and do more obligations for the country and the nation.

　　Wang Yongmin, the inventor of "Wangma Wubi Font" to promote the informatization of Chinese characters.

　　He founded the three principles and mathematical model of Chinese keyboard design, invented the Chinese character input method of "Wang code five strokes font" and pioneered the "Chinese character radical periodic table", which effectively solved the problem of Chinese character input in the information age. In 1998, the "98 standard Wang code" was invented, which is a Chinese character input method that conforms to the national language and character standards and passed the appraisal earlier, and promoted the popularization of computers in China. Its invention technology has won more than 40 patents in China, the United States, Britain and other countries, and won the title of "National Model Worker" and "National May 1st Labor Medal".

　　Wang Youde, a pathfinder of scientific sand control

　　He is the former secretary and director of the Party Committee of Baijitan National Nature Reserve Administration in Lingwu, Ningxia. He once led the staff to vigorously promote sand prevention and control, build 600,000 mu of windbreak and sand fixation forest, and control nearly one million mu of quicksand, effectively preventing the Mu Us Desert from moving southward and expanding westward, showing a gratifying situation in which people enter the sand and retreat. Explore the formation of "wide forest belt, multi-network, multi-tree species, high density, mixed trees and shrubs" to prevent and control desertification, realize the goal of "desert green, field alive and workers rich", and provide valuable experience for national desertification control.

　　Wang Qimin, the "new iron man" of Daqing who promotes oil production and ensures stable production through science and technology.

　　He is an assistant to the former general manager of Daqing Oilfield Co., Ltd., and has always engaged in scientific research with the spirit of "Daqing" and "Iron Man" and dared to challenge the limits of oilfield development; Adhere to the belief that "I would rather work hard than make the oil field stable and high-yield", overcome technical difficulties and create a number of world records. He presided over the research and put forward the theory of "multi-stage development and adjustment of wells", in which the development and utilization of off-balance-sheet reservoirs broke the forbidden zone that was considered impossible to be exploited at home and abroad; He presided over the research on the project of "stabilizing oil production and controlling water" in the late stage of high water cut in the oilfield, which made an important contribution to the realization of high-yield and efficient sustainable development of Daqing Oilfield over 50 million tons in 27 years. He is an outstanding representative of a generation of oil people, and endowed the "Iron Man Spirit" with a new era connotation.

　　Wang Xuan, the practical explorer of scientific and technological system reform

　　He is the founder of computer Chinese character laser phototypesetting technology and is called "the father of Chinese character laser phototypesetting system". The technology he created completely changed the spreading mode and speed of Chinese character culture, initiated a brand-new era of Chinese character printing, promoted the formation of Chinese character laser phototypesetting industry, triggered a revolution of "farewell to lead and fire, stepping into light and electricity" in China printing industry, and created huge economic and social benefits.

　　Ye Cong, a practitioner of manned deep diving

　　He is the deputy director of the 702nd Research Institute of China Shipbuilding Industry Corporation, the director of the underwater engineering research and development department, the chief submariner of the "Jiaolong" deep-sea manned submersible, and the chief designer of the all-sea deep-sea manned submersible. He has been engaged in the research, design and research and development of manned submersible for a long time, and through unremitting efforts, the "Jiaolong" will eventually become a reality from drawings. Out of love for manned deep diving, he took the initiative to shoulder the burden of pilot, and participated in the deep diving operation of "Jiaolong" for 50 times as the main pilot, with the maximum diving depth reaching 7062 meters. As a representative of manned deep diving since the reform and opening up, he is an example for young people to make contributions to their posts and serve the motherland.

　　Sun Yongcai, the host of the development of Fuxing high-speed train

　　He is the main organizer and academic leader of technical innovation and product upgrading of rail transit equipment in China. In 2004, he began to develop high-power locomotives and high-speed EMU trains. Through independent innovation, he mastered nine key technologies and ten supporting technologies of EMU. "Fuxing high-speed train took a key step from catching up to leading" and made Fuxing a "national business card" in the new era. Participated in the overall implementation of the reorganization and integration of North-South vehicles, created a precedent for the reorganization of two domestic "A+H" listed companies, and explored a new model for the reorganization, reform and development of central enterprises. Won the first prize of National Science and Technology Progress Award.

　　Sun Jiadong, an important promoter of the innovation and development of aerospace science and technology.

　　He is the chief designer of China’s lunar exploration project, and also the technical director and chief designer of many "firsts" such as China’s first missile and the first artificial earth satellite. The satellites launched by the leader account for one-third of China’s spacecraft, and he once wrote down his lofty ambition of "bearing in mind the mission and responsibility and escorting the road to a strong country"!

　　Li Shufu, an outstanding representative of the open development of private automobile industry

　　With the ideal of "being a good car that ordinary people can afford", he entered the automobile industry in 1997 and founded the first private automobile enterprise in China. Led Geely to successfully complete a series of international strategic layouts, which not only promoted Volvo Car to achieve brand revival and sustainable development, but also became the largest shareholder of Volvo Group and Daimler Company, and actively promoted China’s automobile industry to "go global". After more than 20 years of vigorous development, Geely Group has been ranked among the top 500 companies in the world for seven consecutive years, with more than 100,000 employees worldwide. Won the title of "Zhejiang Non-public Economic Person Excellent Socialism with Chinese characteristics Career Builder in the New Era".

　　Li Dongsheng, the pioneer of electronic industry to open the international market.

　　He led TCL to carry out major cross-border mergers and acquisitions, creating a precedent for China enterprises to operate internationally. He has 28 R&D institutions and 22 manufacturing bases around the world, and his products are sold in 160 countries and regions, with annual operating income exceeding 100 billion yuan. The sales volume of color TV sets has been in the forefront of the country and the world for many years, setting a number of firsts in manufacturing China’s first push-button hands-free phone and the first generation of large-screen color TV sets. Leading the team to build a high-generation panel line that depends entirely on independent innovation, independent team and independent construction, and achieving a historic breakthrough in display technology in China’s video industry. After Japan and South Korea, China has become a country that has mastered independent research and development of high-end display technology. Won the title of "National Model Worker".

　　海归创业报国推动科技创新的优秀代表 李彦宏

　　他是百度在线网络技术（北京）有限公司董事长、首席执行官。他秉持“用科技让复杂的世界更简单”的理念，上世纪90年代率先深入研究搜索引擎技术，拥有“超链分析”技术专利。2000年归国创业成立百度公司，发展成为全球第二大独立搜索引擎和最大的中文搜索引擎。注重人工智能前沿科技研究，推动人工智能、大数据等技术与制造、汽车、教育、金融、生活服务等领域的深度融合及在社会治理方面的应用，助力我国经济的高质量发展和智慧城市的构建。成立百度基金会，促进公益事业。荣获“首都杰出人才奖”等。

　　人居环境科学的创建者 吴良镛

　　他是清华大学教授，中国科学院院士、中国工程院院士。针对我国城镇化进程中建设规模大、速度快、涉及面广等特点，他创立人居环境科学，建立了一套以人居环境建设为核心的空间规划设计方法和实践模式，受到国际建筑界的普遍认可。成功运用人居环境科学理论，开展区域城乡、建筑、园林等多尺度、多类型的规划设计研究与实践。主持参与北京图书馆新馆设计、天安门广场扩建规划设计、中央美术学院校园规划设计、孔子研究院规划设计等多个重大工程项目。荣获国家最高科学技术奖等。

　　"One Belt, One Road" Health Cooperation Promoter Chen Fengfuzhen

　　She has worked in the Hong Kong government for a long time. She is the 13th member of the Standing Committee of the Chinese People’s Political Consultative Conference, the chief consultant of the leading group for deepening the reform of the medical and health system in the State Council, and the first China person to serve as the Director-General of the World Health Organization. She actively promoted the reform of the World Health Organization, led the organization and its member States to successfully respond to public health emergencies such as Ebola and Zika, and made important contributions to global health security and human health. Actively promote the extensive and in-depth cooperation between the World Health Organization and China, support China’s two emergency medical teams to become the first batch of international emergency medical teams certified by the World Health Organization, promote the gradual integration of traditional Chinese medicine and other traditional medicines into the medical and health systems of various countries, and facilitate the signing of the Memorandum of Understanding between the Government of People’s Republic of China (PRC) and the World Health Organization on the "Belt and Road" cooperation in the health field, which has won wide acclaim from the international community. Won the title of "honorary director-general of the World Health Organization".

　　Chen Jingrun, a model to inspire young people to climb the peak of science.

　　He is a world-famous mathematician and is called "Frankenstein". He devoted himself to studying in adversity and devoted himself to studying, and made many important achievements in the research field of analytic number theory. In 1973, the detailed proof of "1+2" was published in China Science, which caused a great sensation in the world. It was recognized as a great contribution to the study of Goldbach’s conjecture and a brilliant culmination of the screening theory. The international mathematics community called it "Chen’s Theorem", and it still maintains the world leading level in the study of Goldbach’s conjecture. His advanced deeds and spirit of struggle have inspired generations of young people to make great efforts and climb the peak of science bravely.

　　Luo Yang, an outstanding representative who practices aviation to serve the country with his life.

　　As the "helm" of Shen Fei, an aviation industry, he creatively put forward the development idea of "ten overall plans", promoted management innovation, technological development and institutional mechanism reform, promoted the transformation of business model, enhanced the comprehensive strength of enterprises, and led Shen Fei into the fast lane of sustainable development. During the term of office, the main indicators such as business income and total industrial output value jumped by 39.5% and profits jumped by 61.8%. As the chief commander of several models development sites, he led Shen Fei to complete the J-— 15 carrier-based aircraft and other key models have been developed and successfully achieved the first flight and design finalization, which has promoted the development of military fighters and made outstanding contributions to the development of national aviation weapons and equipment. He was posthumously awarded the honorary title of "Aviation Industry Model" and the title of "National Excellent Communist party member".

　　Nan Rendong, the main initiator and founder of "Five-hundred-meter Aperture Spherical Radio Telescope (FAST)"

　　He is the former chief scientist and chief engineer of the 500-meter spherical radio telescope (FAST) project of the National Astronomical Observatory of Chinese Academy of Sciences. He devoted himself to astronomical research, insisted on independent innovation, and led the proposal to use karst depression in Guizhou Province as the telescope site. It took 22 years from the demonstration project to the site selection construction, and he presided over and solved a series of technical problems, which played a key role in the major scientific project construction of FAST, realized China’s dream of having a world-class telescope, and promoted economic development and social progress. His patriotic feelings, scientific spirit and courage to take responsibility are exemplary, inspiring the vast number of scientific and technological workers to carry forward the past and make unremitting efforts. Won the national innovation first prize and was posthumously awarded the title of "model of the times".

　　Liu Chuanzhi, the forerunner of science and technology industrialization

　　As an outstanding representative of the first generation of scientific and technological entrepreneurs and entrepreneurs in the reform and opening up, he based himself on China’s local market, vigorously developed national brands, and constantly reformed and innovated. In 1984, he founded Lenovo, which won the competition with international personal computer giants and promoted the innovative development of national information technology enterprises. Formulating and implementing the international development strategy of enterprises and leading Lenovo to acquire the personal computer business of International Business Machines Corporation (IBM) have accumulated valuable experience for Chinese enterprises to "go global". Organize the implementation of the company’s shareholding system reform, support the innovation and development of enterprises, promote the transformation of a series of scientific and technological achievements and cultivate management talents of many scientific and technological enterprises. Won the title of "National Model Worker".

　　Zhong Nanshan, an important promoter of public health emergency system construction.

　　He is the former director of the National Clinical Medical Research Center for Respiratory Diseases in the First Affiliated Hospital of Guangzhou Medical University and an academician of China Academy of Engineering. In the fight against SARS in 2003, he treated critically ill patients regardless of his life, went to epidemic areas to guide medical treatment, advocated cooperation with the international health organization, and presided over the formulation of guidelines for the diagnosis and treatment of acute infectious diseases such as SARS in China, making important contributions to defeating the SARS epidemic. Taking the initiative to assume the role of spokesperson for public health emergencies, popularizing health knowledge to the public, and actively making suggestions and suggestions to promote the construction of public health emergency system have played an important role in winning the victory in dealing with public health emergencies such as influenza A and H7N9 avian influenza. Won the title of "National Advanced Worker" twice and the first prize of the National Science and Technology Progress Award.

　　Yuan Longping, the pioneer of hybrid rice research.

　　He is the former director of Hunan Hybrid Rice Research Center, the former vice chairman of Hunan Provincial Political Consultative Conference, an academician of China Academy of Engineering, and a member of the Standing Committee of the 6th, 7th, 8th, 9th, 10th, 11th and 12th Chinese People’s Political Consultative Conference. He devoted himself to the research of hybrid rice, invented the "three-line method" indica hybrid rice, successfully developed the "two-line method" hybrid rice, and established the technical system of super hybrid rice, which made the research of hybrid rice in China always occupy the leading level in the world. By 2017, hybrid rice has been popularized in China for more than 9 billion mu, with a total increase of more than 600 billion kilograms of rice. He went to India, Vietnam and other countries many times to teach hybrid rice technology to help overcome food shortage and hunger. It has made outstanding contributions to ensuring China’s food security and world food supply. Won the national highest science and technology award, the national science and technology progress award and other honors.

　　Tu Youyou, an outstanding representative of scientific and technological innovation of traditional Chinese medicine

　　She devoted herself to the research and practice of traditional Chinese medicine, led the team to overcome difficulties, and discovered artemisinin, which brought a new antimalarial drug with a brand-new structure to mankind, solved the long-standing problem of the failure of antimalarial treatment, and marked the beginning of a new era of human antimalarial treatment. Combined drug therapy (ACT) based on dihydroartemisinin, artesunate and other derivatives is the first antimalarial drug in the world, which has saved the lives of millions of people in the world, especially in developing countries, produced enormous economic and social benefits, and made important contributions to the scientific and technological innovation of traditional Chinese medicine and human health. Won the Nobel Prize in Physiology or Medicine and the highest national science and technology award.

　　Jing Haipeng, a heroic astronaut who toured the sky three times.

　　He is a special astronaut of the China People’s Liberation Army Astronaut Brigade. In 2008, the Shenzhou VII manned mission was carried out to realize the first spacewalk of China people. In 2012, he carried out a manned mission and served as the commander, successfully completing the manned rendezvous and docking mission between Tiangong-1 and Shenzhou-9. In 2016, he served as the commander-in-chief, carried out the manned missions of Tiangong-2 and Shenzhou-11, successfully completed the rendezvous and docking with Tiangong-2 Space Laboratory, and carried out a number of space science and application tasks that reflected the international scientific frontier and high-tech development direction, realizing the mid-term in-orbit presence of Chinese astronauts for the first time, and achieving the China miracle of three rounds of the sky. Won the honorary titles of "August 1st Medal" and "Hero Astronaut".

　　Cheng Kaijia, the pioneer of nuclear weapons.

　　He remained anonymous for 40 years, casting a nuclear shield for his country all his life, and successively participated in and presided over the first atomic bomb and hydrogen bomb tests, as well as many nuclear tests including the "two bombs" combined with flight tests, making outstanding contributions to the establishment of a scientific and technological system for nuclear tests with China characteristics. He is the founder of "two bombs and one satellite", has made great contributions to forging the security barrier of reform and opening up and promoting the cause of strengthening the country through science and technology, and is a model of the times to lead the party and the country by example. Won the "August 1st Medal", "Two Bombs and One Satellite" Meritorious Medal and the highest national science and technology award.

　　Pan Jianwei, an innovator of quantum information research.

　　As one of the pioneers in the field of quantum information experimental research in the world, his systematic innovation work has won high praise from international academic circles. Take the lead in breaking through the key technologies of quantum information processing, and comprehensively solve the security problem of quantum secure communication under realistic conditions. Leading the development of Mozi, the first experimental satellite of quantum science in the world, building the first backbone network of quantum secure communication in the world "Beijing-Shanghai trunk line", and building the first prototype of wide-area quantum secure communication network integrating air and ground, making the experimental research and applied research of quantum secure communication in China at the international leading level.

　　Li Baoguo, the "Taihang Mountain Yugong" who pioneered a new road to poverty alleviation in mountainous areas

　　He is a professor at Hebei Agricultural University. He cares about the masses, works hard, works hard and makes selfless dedication to realize his own value in serving the people. Always fighting in the front line of developing agriculture through science and technology, helping the poor and teaching and educating people, we have successively achieved 28 research results, won 18 awards at or above the provincial and ministerial level, and the technology promotion area is 18.26 million mu, which has cultivated 16 advanced models of mountain development and management, created a series of national famous brands, and driven farmers in 100,000 mountain areas inside and outside the province to increase their income by 5.85 billion yuan. The theory of "two-aggregation" of soil aggregation and runoff aggregation, which participated in the development, has made the forest coverage rate of Qiannanyu in Xingtai reach 90.7% and the vegetation coverage rate reach 94.6%, and is known as "Yugong in Taihang Mountain". He was awarded the title of "National Advanced Worker" and was posthumously awarded the title of "National Excellent Communist party member" and "National Model for Poverty Alleviation".

　　Xu Zhenchao, an outstanding representative of practicing "artisan spirit"

　　Based on his job, he did his job, loved his job, perfected his job, taught himself, and practiced his skills hard. He trained his unique skills such as "one hook is accurate", "one hook is clean" and "silent operation", and set a new world record for container loading and unloading seven times, making "vibration super efficiency" famous all over the world. Dare to innovate, dare to explore, lead the team to actively carry out scientific and technological research, continue to solve the problem of safe production, fill the gap in international technology, and save huge costs for the country. In the work, the "vibration overload work method" was created, which provided valuable experience for the accelerated construction and development of Qingdao Port. Inspired by him, the vast number of young workers across the country set off an upsurge of learning skills based on their posts. Won the title of "National Model Worker" and "National Excellent Communist party member".

　　Ju Xiaolin, an outstanding representative of workers in knowledge-based enterprises

　　He is a technician of a company of China Railway Electrification Bureau and vice chairman of the All-China Federation of Trade Unions (part-time). Since he joined the work in 1987, he has studied hard, studied hard and been brave in innovation, and has mastered a lot of new knowledge and skills needed for the construction of railway catenary. He has participated in the construction of more than 10 national key railway projects such as Daqin Line, Jingzheng Line, Harbin-Dalian Line and Beijing-Shanghai High-speed Railway, innovated 114 construction methods, edited the OCS Construction Experience and Methods, and distributed them to thousands of OCS staff as reference books. He grew from an ordinary migrant worker to a knowledge worker, and sang the main theme of the reform and opening up era of "glorious labor, lofty knowledge, precious talents and great creation". Won the title of "National Model Worker" and "Chinese Skills Award" and "National May 1st Labor Medal".

　　Bao Qifan, an innovator of port loading and unloading automation.

　　He is the epitome of China workers who grew up with the reform and opening up. The research and development of new grab and process system has promoted the mechanization of port loading and unloading, and is known as the "king of grab". Participated in the opening of the first domestic standard container route in Shanghai Port, participated in the construction of the first automated unmanned container yard in China, actively promoted the research and development of the first set of bulk ore loading and unloading equipment system with the highest degree of automation in China, and led the formulation of containers — International standard of RFID freight label system. Over the past 40 years, he has led the team in technological innovation, won 3 national invention awards, 3 national science and technology progress awards, and won 36 gold medals in international invention exhibitions such as Paris and Geneva. He was awarded the title of "National Model Worker" and "National Excellent Communist party member" for five consecutive years.

Continued content

In this column, I will continue to introduce you to the related content of running.

1.?posture?

Let’s start with the posture. As a "most natural" sport, running hardly involves the cooperation between people and equipment (except running shoes, which will be elaborated in detail), and the running mode can be said to be a skill package brought by human beings, which is embedded in genes as people evolve to walk upright.

Since I became a father, I have watched my daughter fall to the ground, from learning to look up, turn over, crawl, stand, walk to run, and often lament the magic of the creator; At the same time, it is very enlightening to observe the movements of children! For example, if children want to pick up toys on the ground, or move a small stool, they must squat down, take them, and then squat up, instead of bending down and reaching for things on the ground first like adults; Another example is that when a child runs, the heel does not touch the ground first, but the sole touches the ground first.

When children learn to walk, their language communication skills are usually not fully developed, so these basic action patterns are not taught by adults-parents only do some auxiliary work such as help at most.Obviously, these basic movement patterns are "preset programs" that already exist in every child’s brain at birth.After a period of "debugging" and "running-in", children can use these preset programs normally, and the action differences between children are very small.??

Now the field of kinematics has fully paid attention to the value of the research on children’s sports patterns, and formed a special branch of developmental sports, and through some exercises, adults can gradually return to their original source in sports patterns.

2.?core

In the introduction of the last issue, we introduced the importance of posture-because of sitting or standing for a long time in life, and often because of poor sitting or standing posture, some wrong body habits are formed, which leads to "imbalance" in the body, and this "imbalance" destroys the core stability of the human body, so it is easy to compensate in sports and becomes one of the reasons for sports injuries.

In Tiesanluan, most fans are energetic and curious sports enthusiasts, and they are also willing to try new things. I remember that for a while, "practicing the core" was a very fashionable thing in the iron three laps (maybe it still is).

Therefore, all kinds of flat support, sit-ups and abdominal muscle tears are practiced happily, and you must regularly take photos of eight abdominal muscles in front of the mirror to prove the effectiveness of "practicing the core".However, when I returned to these special sports, I found that the previous problems still existed, so I went back to the above process and entered an infinite loop.?

This is the trouble of many iron three people-they are all practicing the core, and few people can tell what the core is, and even fewer people know how to use it.?

Generally speaking, the muscles that control the spine and body posture can be called core muscles.We won’t delve into it here. The body is like a complex but not very reliable engine. Only when all parts are in normal positions can the ideal output power be achieved, and the core function is to ensure that these "parts" can be in normal positions without deviation.

3.?DNS

Go on, running,Running mainly relies on the lower limbs to drive the body forward, and the legs do repeated periodic movements like pistons, while the pelvis is the fulcrum of the movement of the legs. If the fulcrum is not stable, the parts will deviate and the engine will act abnormally.. How to control the stability of the core to ensure the efficient operation of the engine? Here is a concept: dynamic neuromuscular stability (hereinafter referred to as DNS). Excuse me? If you know every word, you don’t know what you’re talking about. In this case, the purpose of my subject (zhuang) and general education (bi) has been achieved, and brackets laugh!?

Get down to business,Simply put, DNS is a technical means to help restore or improve sports ability through the stability of core muscles. Different from the usual methods of simply strengthening the muscle strength of waist and abdomen, DNS mainly controls the coordination of waist and abdomen muscle groups and intra-abdominal pressure through the motor nervous system to achieve the goal of core stability.

The diaphragm and pelvic floor muscles of the human body are like the lid and bottom of a mineral water bottle, and the abdominal wall is the body of this mineral water bottle. When your posture is correct, the diaphragm is opposite to the pelvic floor muscle, and you use abdominal breathing to inhale one breath into the abdominal cavity, which causes the intra-abdominal pressure to rise, just like filling a mineral water bottle with water and tightening the bottle cap. At this time, the structure and state of the bottle are very stable and not easy to deform. As shown in the figure below.

If the posture is bad, such as the pelvis leans forward excessively (many people will deliberately do this to make their chests stand high and their hips become warped), the relative position of the diaphragm and pelvic floor muscles will be destroyed, just like if you squeeze the bottle body of a mineral water bottle into it, even if it is filled with water, the bottle still cannot maintain structural stability. As shown in the figure below.

Through DNS, joints can be located in the best position, so as to obtain the best advantages of sports mechanics, and it is also conducive to the correct excitation of sports muscles. existIn long-distance endurance exercise, the muscle strength or endurance of a single muscle is not the key point. The key to improve exercise efficiency is to coordinate the work between muscles and stimulate them at the right time, and a good posture is a prerequisite for achieving efficient exercise..?

I hope this article will play a role in attracting jade, so that everyone can look at the "core" from another angle. We will talk about running shoes in the next column, so stay tuned.

Two sets of online courses taught by teacher Kaiyuan are recommended to everyone:

1. For Xiaobai’s "Biaojie" course, you can send "Biaojie" to our official "LOCOMO Endurance Sports Research Institute" for details.

2 For the Marathon course for runners, you can send the "standard iron" to our official number "LOCOMO Endurance Sports Research Institute" for details.