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From the field to the supermarket, many measures are taken to ensure adequate supply of living materials and stable prices.

2023年12月20日 | admin | C3

Original title: From the field to the supermarket, many measures are taken to ensure adequate supply of living materials and stable prices.

02:04

CCTV News: In the face of cold weather, all localities have taken various measures to ensure the normal supply and stable prices of daily necessities such as meat and vegetables. The cold wave weather has also had a certain impact on vegetable greenhouses and animal husbandry, and all localities have strengthened protection to minimize adverse effects.

Recently, the cold weather in Shanxi has continued, and the local authorities have strengthened the organization of goods supply and increased the inventory, and made every effort to ensure that the meat food in supermarkets and farmers’ markets has sufficient inventory and stable prices.

Han Songzhe, a beef seller:Beef has been selling well recently, the supply is quite sufficient, and the price is very stable.

Taiyuan citizen Zhang Aihong:Snow and slippery roads, these supplies are quite good, and the price seems to be cheaper than the previous days.

Recently, Jinan, Zibo, Weifang and other places in Shandong Province ushered in snowfall, which led to snow and ice on the Jiqing Expressway. The local area immediately started snow removal and ice melting operations to ensure traffic and material transportation. In a vegetable warehouse in Weifang, workers are loading 20 tons of pumpkins for shipment to Jiaxing, Zhejiang.

Truck driver Zhao Yunbin:After it snowed these days, I was worried that the road surface on the expressway was frozen and it was not easy to run. I didn’t expect to go up and see that the snow on the road was very clean and it ran very smoothly.

At present, there are 148,000 mu of vegetables in field in hua county, Henan Province, covering spinach, celery, pepper and other varieties. More than 1,200 mu of celery in Shigu Village is in the growth stage, and local agricultural technicians provide production guidance to growers from the aspects of cold protection, heat preservation and spraying nutrition.

Affected by the cold wave weather, more than 20,000 vegetable greenhouses in the whole area of Feixiang District, Hebei Province were all covered by heavy snow, and nearly 1,000 vegetable greenhouses were damaged to varying degrees. Local agricultural technicians at all levels are subcontracted to households, and vegetable farmers are directed to clear snow, strengthen sheds and reduce losses.

Strong cold wave weather brings great challenges to agriculture and animal husbandry production in Inner Mongolia, especially to animal husbandry. In Ordos, the local authorities actively coordinated the storage of forage, cleared the snow in time, reduced the load-bearing capacity of sheds, and helped farmers and herdsmen cope with extreme weather. More than 11.6 million yuan of disaster prevention subsidies have also been paid in place.

Source: CCTV

Reporting/feedback

Women who are stared at in street shooting have nowhere to escape.

2023年12月16日 | admin | A1

Author | Liu Chezai Editor | Yan Fei

Summer has come, and photographers holding cameras in the street are waiting for this cool season. On the streets of Taikooli, Chengdu, there are often fashionable hipsters in strange clothes, but more people just come for "beauty".

Here, the lens of street photographer Xiaomi captures a woman wearing a pink floral sling and a middle-aged man also wearing pink. Their light pace, such as the spring breeze, the swaying charm of the girl and the obvious age difference between the two make the photographer feel very excited.

But no one expected that this video of lovers’ elegant demeanor made the whole people witness an extramarital affair led by a global project management company. Subsequently, the girl’s personal social account was revealed, and people talked about the details of her private life and made great comments on it. And the sales of the pink floral dress with suspenders on her body soared with the heat until it was sold out.

(Photo/Weibo)

When interviewed by the media, the photographer Xiaomi has deleted the video. He explained: "At that time, when shooting in the street, the two did not refuse. Many photographers were shooting, and they were chasing after each other in the front." But the reality is that most people who are photographed don’t know how to explicitly refuse to shoot in public. In addition, they will not know where these photos and videos will eventually flow and how they will be used.

Aside from the discipline of this matter and the moral controversy of extramarital affairs, the invasion of privacy and the "sexual gaze" revealed in street shooting since its appearance are deeply disturbing.

Abused "street shooting"

"Street shooting" is an exotic product. "Street snap" means capturing the moment on the street. At the beginning of the 20th century, it first appeared in European and American fashion circles. Photographers found that the instantaneous state of models outside the show was more personalized than that on the show.

In that era of strong personal consciousness and the rise of popular culture, photographers took to the streets to capture popular fashion through street shooting. In 1970s, William John Cunningham, the originator of street photography, was famous for his candid camera and street photography. He is a milliner himself, and after a series of street shooting works, he became a fashion photographer in The New York Times.

Bill Cunningham who is shooting in the street. (Photo/new york Museum of History)

Subsequently, many professional photographers turned their subjects from celebrities to street people. They were fascinated by the urban street environment and the mental state of people in it, and took many unforgettable street photographs so far.

Photo taken by legendary street photographer vivian maier. (Photo/"Looking for vivian maier")

In about 2007, Zhong Hao, the "street shooter", found inspiration from foreign fashion street shooters and began to take pictures of people he thought were dressed in fashion in downtown Hangzhou. Until 2010, with the rise of fast fashion in China, people began to pay attention to wearing, and street photography, as a fashion photography, gradually became popular in China.

With the rise of social media, around 2018, a large number of street auctions have emerged in China. For example, Sanlitun in Beijing, Yintai in Hangzhou, Taikooli in Chengdu, Tianjie in Chongqing and Anfu Road in Shanghai are all business districts where hipsters gather.

Anfu road street shooting is a grand occasion. (Photo/vision china)

At first, street shooting focused on capturing people’s clothes. But soon, in the battle for attention of social media, beauty became a natural traffic password. More and more street shooting bloggers began to target women groups, paying more attention to the beauty’s face value and figure when shooting.

At this time, street shooting has little to do with the randomness of "street". In other words, the public nature of "street" sheltered all kinds of irrationality when the photographer openly raised the camera.

Walking around Taikooli, Chengdu in June, you will see many people holding cameras, shooting at girls in short skirts, bare legs and revealing their waists. Some people will pose when they see the camera, but others will speed up their steps and cover their faces with mineral water bottles or fans. But this is not enough to deter the photographers. If the subjects don’t have a more explicit refusal, they will trot close to each other and continue to look for positions and angles.

A man running in the street. (Photo/Weibo)

In 2019, due to the phenomenon of chasing and blocking shots in street shooting, it caused serious interference to pedestrians and made people feel uncomfortable that their privacy was violated. Taikooli, Chengdu, issued a public notice prohibiting street shooting, stating that "unauthorized photographing/shooting is prohibited" and setting up a sign to remind people to "raise awareness of prevention and protect personal portrait rights". At present, these warning signs are still there, but the ban is gone.

Warning signs in Taikooli business district in Chengdu. (Figure/Time Video)

In fact, the problem of invasion of privacy almost exists with the birth of street shooting. In fashion street shooting, in order to avoid the risk of privacy, the most reasonable way is to obtain the consent of the subject before shooting and inform the shooting purpose.

People generally have a high degree of acceptance for some recorded humanistic street beats.

In these humanistic street photography, recording the interaction between people and the environment is the key point. Joel Meyerowitz, an American street photographer, said when explaining street photography: "I am interested in the whole street environment, not a specific person." In Joel’s lens, people are integrated with their surroundings. The structure, light and shadow of the street environment and the people in it present the rhythm of a city.

Joel Meyerowitz, an American street photographer, walks the streets of new york with a 35mm camera on his arm every day to capture passers-by. (Photo/photographer official website)

But in some photographers’ works today, the street remains unchanged, and they just want to shoot different faces and bodies. Street shooting has nothing to do with fashion and has lost its public value.

Sexual Gaze in Street Shooting

After the scandal was revealed, photographer Xiaomi deleted the video, but different versions of video clips are still popular online. The scandal has become a joke, the male client is invisible, and an inspection of the female client has just begun.

In many videos, the figure of the male party is directly cut off, leaving only the enlarged female body parts for the spectators to touch carefully. The comment area is full of comments on "genuine goods and good leadership taste", which proves the status quo that women are regarded as "appendages" under the gaze of men.

Susan Sontag wrote in On Photography, "Photography is not practiced by most people as art, it is a power tool." The behavior of street shooters aiming long guns and short guns at young women reflects the power difference between the sexes. The female body in front of the camera has become the carrier of men’s "possession" power.

People with cameras are looking for "prey" everywhere. (Photo/vision china)

In some street shooting accounts featuring snapshot, photographers not only put the camera on it, but even ask passers-by to interact with it in a provocative tone.

Previously, a female star met a street shooter on the street, and the other party held a mobile phone while shooting and flirted: "Beauty, come and say hello to everyone." The female star was angry and uncooperative, leaving a string of swearing words, which also triggered the criticism of female stars by netizens.

In the face of girls’ anti-sneak shots, the most commonly used words of photographers and their supporters are: "Isn’t it for filming to dress so well?" Not cooperating with filming means that girls are not generous and rude. This means that the authority of male gaze construction is everywhere, while women don’t even have the right to say "no".

The chase scenes and frivolous orders are uncomfortable. (Figure/short video account)

A photographer who pretends to photograph each other’s "beauty" completely deprives the subjectivity of female beauty. In other words, this interpretation of women’s motivation to dress up completely ignores the possibility of women’s self-satisfaction. It seems that women’s dress and beauty must be confirmed by men and exposed to produce meaning.

Finally, under the guidance of male perspective, the chest, long legs, exposed parts, suspenders and short skirts become the focus of street photos. The material is full of sexual gaze from men, and the audience’s sexual fantasies are also met invisibly.

The invasiveness of the camera, coupled with male gaze. (Photo/"Blonde Monroe")

What is even more disturbing after this is the flow of these photos.

These photographers often use street shooting materials to run social accounts. On social networks or short video platforms, you can see a lot of street shooting content. In order to drain, they often use labels such as "long legs", "beautiful little sister" and "fair skin". On some street shooting websites, users want to watch the full version of the street shooting video and even need to pay to unlock it.

Many subjects discovered that they had been photographed when they saw their photos and videos online. In order to better protect the privacy of portrait rights, the provisions of the Civil Code, which came into effect on January 1, 2021, point out: "Without the consent of the portrait owner, the portrait owner may not use or disclose the portrait of the portrait owner by publishing, copying, distributing, renting or exhibiting."

In addition to explicitly expressing rejection when being photographed, this provision directly requires street photographers to obtain the consent of the photographed when using their own street photographs, and not to use the street photographs beyond the authorized scope afterwards, let alone illegally use them.

You must obtain the consent of the other party before shooting. (Photo/"Follow Your Home")

But this is still based on personal consciousness, and more importantly, the attitude of the platform to these street shooting behaviors-can more censorship links be set up on the level of protecting women’s privacy? And, can you improve the efficiency of feedback on complaints?

At present, many platforms have set up complaint portals that infringe privacy and portrait rights, but the complaint cycle is very long, and it often takes several working days or even longer to get feedback. This gives the photographer an opportunity.

Back to this incident, while the whole people applauded for "catching rape", we should also realize that the flood of street shooting has extended to people’s private lives, and it is difficult for ordinary people who have been infringed to delete photos or sue each other. Only by raising the illegal cost and reducing the difficulty of safeguarding rights can vulgar street shooting gradually disappear.

Proofreading: Yang Chao

Operation: hee hee

Typesetting: Zhong Yinglin

China’s Common Sense of History： The Beginning of Modern China History

2023年12月16日 | admin | C3

The modern history of China began in 1840. Before that, China society was a feudal society. After that, great changes have taken place in China society, which gradually became a semi-colonial and semi-feudal society.

In 1840, Britain launched the Opium War of aggression against China. After this war, capital-imperialism launched many wars of aggression against China one after another, such as the Anglo-French Allied War in 1957, the Sino-French War in 1884, the Sino-Japanese War in 1894, and Britain, the United States, Germany, France, Russia, Japan, Italy and Austria Eight-Nation Alliance in 1900. After defeating China by war, these invaders forced China to sign many unequal treaties, occupied many territories in China, and gained many economic, political and military privileges. They arbitrarily stationed troops in China, set up factories and banks, controlled customs, foreign trade and trade ports in China, preached, ran newspapers, set up schools and carried out other cultural invasions at will, and so on.

In order to suppress the resistance of the people in China, the invaders also colluded with the reactionary feudal rulers in China, making the feudal landlord class in China the mainstay of their rule in China. In this way, China has gradually changed from an independent country to a semi-colonial country. A modern history of China, that is, the bloody history of imperialism invading China and enslaving the people of China.

In the feudal society of China, the self-sufficient economy combining small-scale agriculture with handicraft industry occupied the main position. At that time, farmers not only produced the agricultural products they needed, but also produced most of the industrial products they needed. The commodity economy was underdeveloped. After the Opium War, the feudal economy was destroyed under the impact of foreign capitalism, farmers and craftsmen went bankrupt in large numbers, and the commodity economy developed. While the feudal economy was destroyed, a new economic relationship emerged, that is, capitalist economic relationship.

With the emergence and initial development of capitalist economy, in addition to the original landlord class and peasant class, two new classes have emerged in China society: the bourgeoisie and the proletariat. China society is not a complete feudal society, but a semi-feudal society. However, the purpose of imperialist aggression against China is to turn China into a colony, not to turn China into a capitalist country. They colluded with the feudal forces to oppress and hinder the development of capitalism in China. Therefore, in China society at this time, the feudal exploitation of peasants by the landlord class was still preserved, and the feudal relations of production still occupied a significant advantage. Under the double oppression of imperialism and feudalism, China’s economy and politics have never developed and progressed, and the people of China, especially the peasants, are getting poorer day by day. They live a cold and hungry life and have no political rights.

In this way, after the Opium War, China changed from an independent feudal country to a semi-colonial and semi-feudal country ruled by China feudal forces, and embarked on the road of colonization day by day.

From the time the foreign invaders launched an armed attack on China, the heroic and unyielding people of China also started their struggle against foreign invaders and feudal forces. The Opium War, the Taiping Heavenly Kingdom Movement, the Sino-French War, the Sino-Japanese War, the Reform Movement of 1898, the Boxer Rebellion and the Revolution of 1911 were all glorious struggles against foreign aggression in China’s modern history, which showed the great heroic struggle spirit of the China people against imperialism and feudalism. Therefore, the modern history of China is also a glorious history of China people’s indomitable resistance to imperialist aggression and feudal rule. (Rufeng)

25 photos that make you laugh, so funny, so funny.

2023年12月14日 | admin | D4

1. The skier is holding a sheep, which will never be forgotten.

2.The pug’s face says it all, and the surprised look is so cute.

3. The new superhero team, mothman and Batman.

This playground is occupied by cats.

It’s so cute that the big dog is watching the fun with the puppy on his back.

6. Several lions are eyeing around the car, and the people in the car are feeding raw meat.

7. Holding an umbrella like this is really domineering.

8. When camping, all the clothes were towed away by wild boar. What should I do?

9. The book has its own golden house, and the book has its own Yan Ruyu.

10. The greedy elephant tore down the kitchen.

11. Carrying a cat for a walk, the cat looks around curiously like a child.

Is the horror sticker stuck on the back glass of the car to cure the high beam dog or to scare people?

13. The special service desk is like a big soup pot.

14. Foreign netizens found that a moose got lost because of heavy snow and broke into the basement.

15. This toilet is a bit special. I don’t know what it is used for.

16. The clown touches the pony, and the pony’s eyes are a little special.

17. The car seat disguised by a real person is just a little fat, if only it were thinner.

18. Little brother plays the piano outdoors, and a group of long-tailed monkeys come to make trouble.

19. There are many donkeys pulling carts, and it is the first time for people to pull donkeys by car.

20. Don’t pee on the floor, or we’ll cut off our balls.

21. Save King Super Bee.

22. Two very sleepy "sumo wrestlers" fell asleep.

23. This is a strange photo.

A flock of sheep caused a traffic jam.

25. Take a rooster to the Internet cafe to play games.

26. The legendary mushroom cat

Understanding the Four Realms of History

2023年12月13日 | admin | D4

History is an evil teacher who only tells the truth to free people.

-Lord acton

For some countries or nations, history may be a fetter and a burden, but if you want to liberate from history, the safest and most reliable means is to recognize history.How a country’s citizens know about history determines what kind of future this country will have to a certain extent.Therefore, a correct understanding of history is extremely important for us at present.

Hegel said, "The only lesson that human beings have learned from history is that they have not learned any lessons from history". The reason for this is precisely because human beings have all kinds of wrong understandings of history. However, a historian, with his vigilance and insight, corrected the wrong cognitive model of history and helped us learn wisdom from history and enhance our realm. He is Lord acton.

From Lord acton’s works such as Freedom and Power and Lectures on Modern History, The Prophet Bookstore summarized the following four ideological paths of understanding history, each of which is a historical thinking that goes straight to the bottom:

1. History lies not in abundance, but in truth.

In human history, there are many false histories, the most typical of which is the "history" from the hands of autocratic monarchs. In order to maintain their own orthodoxy, they always delete historical materials and monopolize history. If we want to break away from the domination of power in the vast "history" where fakes are everywhere, we must have the knowledge and courage to find the truth.

Acton believes that the value of history lies not in its richness, but in its credibility. No matter how much false history is piled up, it is equivalent to garbage. It is better not to have it. Only in reliable historical facts can human beings learn real lessons.

2. Meaning is not in the present, but in eternity.

People usually think that the main significance of history is to provide lessons for the present. This is not wrong, but if it is only so, it will be a bit narrow. Because "the present" is always full of disputes and agitation, and the sacred and just beliefs should be detached from it and need to be formed in a quiet space.

Acton said, "Beyond credibility, it is a question of detachment". The key point of historical significance lies in "grasping the eternal problems, so that we are free from limiting the transient and changeable things". Reading history lies in thinking about the origin and root of things, thus gaining a transcendental wisdom.

3. Truth is important, but morality is more important.

In the face of history, if we only pay attention to the truth, it is often easy to draw wrong conclusions. For example, ancient aristocratic rule had many disadvantages, which is a fact, but it does not lead to the conclusion that civilian rule is better. As acton said, "The question is not which specific class is not suitable for ruling, but all classes are not suitable for ruling". Without the universal morality of mankind as a whole, any rule is dangerous.

Acton believes that "ideas are often repeated, rules of conduct are often changed, and creeds also rise and fall, but moral laws are engraved on the eternal monument". Therefore, history must have morality and faith running through it, and we must return to caring for people themselves. Without the restraint of moral principles, history can easily lead to blind hatred and become a call for slaughter.

4. Great history bears witness to the wisdom of God.

Acton believes that if we don’t take into account the history of 3,000 years, we can’t find philosophy in the historical observation of nearly a hundred years in modern times. But compared with ancient history, the cognition of modern history is more important. Because the transformation of mankind from barbarism to civilization in modern history helps us to see that "the wisdom of God’s rule is not reflected in the perfection of the world, but in the improvement of the world".

Modern history "tells our own story and is a record of our own life". Modern history "still hinders the pace of human beings and puzzles the human mind", and every part of modern history "contains extremely precious lessons". If we don’t know how to use the precedents and teachings, we will only repeat the same mistakes in the future and pay a huge price.

The above four points are only a small part of Lord acton’s historical insights. What he warned by moral laws is the weakness of the whole human race and the universal humanity. Acton’s unique transcendence and historical concern made him a prophet, but he was destined to be a minority in history.

Generally speaking, historical research values scientific methods, objective facts and impartial attitude; However, acton’s historical research is the last echo of western classical liberalism, and what he emphasized is precisely the points farthest from history in our eyes-freedom, morality and faith. This unique historical perspective is unfamiliar to Chinese people, but also lacking-perhaps this is the fundamental reason why China has not been able to get out of the cycle of chaos control for thousands of years.

People’s Network Review： Strengthening Cultural Self-confidence and Promoting the Rejuvenation of Chinese Civilization

2023年12月12日 | admin | A1

Source: People’s Network-Viewpoint Channel

Visit Xuanyuan Temple of Huangdi Mausoleum, and pay tribute to the vigor and uprightness of cypress planted by Huangdi in 5000 years. At Lushan Mao site and Shiyan Mao site, feel the grand scenery of the capital city of "Wanbang came to Korea" 4000 years ago; In Baoji Bronze Museum, I realized the pre-Qin civilization of the Western Zhou Dynasty 3,000 years ago … With the launch of the online theme of "Why is China in a Prosperous Age", an interview group composed of Chinese and foreign journalists, experts and scholars set off from Xi ‘an, Shaanxi Province, and started a wonderful journey of exploring the source. The magnificent treasures and voluminous documents help us decipher the code of civilization and strengthen our cultural self-confidence.

Cultural self-confidence is a more basic, broader and deeper self-confidence and a more basic, deeper and more lasting force in the development of a country and a nation. The Chinese nation is an ancient and great nation in the world. It has created a splendid civilization that has lasted for more than 5,000 years and made indelible contributions to the progress of human civilization. Through cultural relics, heritages and texts, the online theme propaganda of "Why is China in a Prosperous Age in China" makes people more and more amazed at the profoundness and long history of Chinese civilization. Numerous cultural creations have strengthened our cultural confidence, from a subset of classics and history with rich knowledge, to the four books and five classics, six towers and three strategies that show profound wisdom, from jade carving and bronze wares and ceramic silk weaving that show superb skills, to piano, chess, calligraphy and painting, poetry and songs with elegant interests.

How to treat one’s excellent traditional culture is an important criterion to judge whether a country or a nation has cultural self-confidence. In the new era, the Chinese civilization tracing project has made important progress, the national cultural digitalization strategy has been rapidly promoted, and the national cultural park has been built in an orderly way … A major project has blossomed with more dazzling light of civilization, helping the people of China to glow with stronger historical consciousness and initiative.

Strengthening cultural self-confidence means sticking to your own path. The road of Socialism with Chinese characteristics came out under the guidance of Marxism, and it also came out from the history of Chinese civilization for more than 5,000 years. For example, the people’s congress system is deeply related to the people-oriented thought of Chinese civilization and the idea of ruling the world together. The system of regional ethnic autonomy inherits the tradition of China’s cultural unification, which is based on Kyushu, Liuhe and the four seas. If we continue to explore our own roads and methods on the land of China, we should base ourselves on the great historical practice and contemporary practice of the Chinese nation, seek the source of living water from traditional culture, provide enlightenment for understanding and transforming the world, provide inspiration for governing the country and opening up a new road without forgetting the way we came.

The revival of a nation is always supported by the prosperity of culture; The progress of an era is always marked by cultural prosperity. The 20th National Congress of the Communist Party of China drew a grand blueprint for building a socialist modernization power in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization. On the new journey, we should further strengthen our cultural self-confidence, work together to create a new culture belonging to our times, build a modern civilization of the Chinese nation, and provide a strong value guiding force, cultural cohesion and spiritual impetus for realizing the great rejuvenation of the Chinese nation.

Great China, magnificent mountains and rivers. Looking back at the depths of history, one of the important reasons why the Chinese nation has survived from countless difficulties and hardships is that Chinese culture has provided strong spiritual support to overcome difficulties. Looking into the future, there are calm, stormy waves, rushing rivers and flying clouds. Standing on the land of China infiltrated with excellent traditional culture, we have the majestic power of more than 1.4 billion China people, our historical background is extremely profound, and our determination to advance is extremely strong. Illuminate the way forward with the light of thought, and eliminate all difficulties and dangers with the power of spirit, and we will surely build a towering spiritual building and promote the rejuvenation of Chinese civilization.

Inject youthful strength into cultural inheritance and development (solid foundation and new discussion on culture)

2023年12月12日 | admin | B2

Source: People’s Daily

"Do you want to innovate in the lyrics and plot? Make the audience feel more interesting. " "A play is long, no play is short. Traditional operas have to adapt to the theater, and the plot is compact and simple. " This is a daily discussion among young actors in Zhejiang Wuju Art Research Institute. In this troupe, which accounts for nearly 90% of the post-80s, post-90s, and post-00s, the actors practice hard the Four Merits and Five Methods and improve the literary and martial arts, and are active in more than 500 performances every year, so that the audience can feel the "fashion" of the opera.

The new appearance of Wu Opera is the epitome of contemporary China youth’s active participation in cultural inheritance and development. It has become the cultural consciousness of contemporary China youth to explore the cultural roots and take the initiative to inherit and innovate, from the young archaeologists at Sanxingdui archaeological site, to the young restorers who "rejuvenate" ancient villages, and then to the young creative talents in the national wind and tide.

Young people can use new technologies and new means to skillfully combine Chinese excellent traditional culture with contemporary life and open up innovative space. Taking intangible cultural heritage as an example, in the front line of rural revitalization, young people use innovative ideas to stimulate intangible cultural heritage, which not only inherits intangible cultural heritage, but also promotes rural development. Yang Changqin, the representative of the 14th National People’s Congress and the inheritor of the post-90s generation of Chishui bamboo weaving, a provincial-level non-legacy in Guizhou Province, studied skills and innovatively introduced a series of handicrafts such as bamboo weaving porcelain, which directly led to the increase of income of 177 households and 570 people in the ethnic village of Datong Town, Chishui City, and the bamboo weaving industry led to the employment of nearly 30,000 people in surrounding towns and villages. On the Tik Tok platform, in 2022, nearly seven creators in the field of non-legacy became young people, with over 1,000 live broadcasts every day; Young talents from professional troupes such as Huangmei Opera and Huagu Opera have stepped onto the "Cloud Stage", covering more than 300 kinds of operas. Last year, the number of people watching live broadcasts exceeded 2.5 billion, with an average of 3,200. Thanks to the innovative enthusiasm and creativity of youth groups, Chinese culture, including intangible cultural heritage, continues to glow with the glory of the times.

Inheritance needs innovation, and innovation calls for youth. Generate’s creativity in the cultural inheritance and innovation of the youth group proves the enterprising spirit of the Chinese nation, respecting the past and not retro, and reflects the outstanding innovation of Chinese civilization. Growing up in contemporary China, the stage for young people to display their skills is extremely broad. It is expected that the vast number of young people will inject more youthful strength into the cultural inheritance and development with high spirits.

What are the growth opportunities for beauty this year？

2023年12月12日 | admin | C3

"Fight the first battle"

editorial comment/noteA year’s plan lies in spring, and the industry changes and waits for no one. What new trends will emerge in the industry in 2023? Where is the new growth point of the market? Based on the upcoming 6th China Cosmetics Trend Conference on February 13th, Qingyan interviewed the founders and professionals of 30+ well-known companies at home and abroad, and helped the cosmetics industry get off to a good start with fresh views.

(in alphabetical order)

A Yan, general manager of Tmall beauty, perfume and fragrance and men’s care industry

"Brand Power"+"Goods Power" Two-wheel Drive Growth

In the future, the beauty market will show the following seven main trends: 1. In 2023, the beauty industry will show a good trend of "suppressing first and then promoting". For beauty brands, follow the general trend in the rhythm of pushing new products, and at the same time expand category richness and maximize demand creation. 2. Continue to deeply embrace the Internet and release the crowd penetration bonus. 3. The constituent party population will continue to grow, consumers will pay more and more attention to efficiency, and brands must grow through the two-wheel drive of "brand power" and "goods power". 4. Brands need to provide consumers with more emotional value through marketing, such as cultural traceability, national feelings, female power, sexism, olfactory economy, face value economy and so on. 5. The comprehensive strength of domestic cosmetics will be advanced, and domestic brands can seize this opportunity to continuously expand their own matrix. 6. In the new year, more brands will focus on improving their R&D strength and creating more patents and exclusive ingredients. 7. Policies will promote the optimization of industrial structure, force the industry to upgrade, promote the beauty industry to become bigger and stronger, and achieve healthy, orderly and high-quality development.

Rational skin care promoter bing Han

Oligopolization will continue.

Under the pressure of new regulations, enterprises are in a hurry, helpless under the influence of epidemic situation, fearful under weak consumption, the disappearance of small and medium-sized enterprises and the formation of oligopoly trend.

In the new year, oligarchy continues, small and medium-sized brands continue to be difficult, and the cosmetics industry is increasingly out of touch with ordinary people.

In the future, new brands will either have new ingredients or be rich, but in any case, they must have their own technology and characteristics, otherwise there will be no chance even if they are rich.

Haa co-founder Bai Xue

Speculation will be shuffled.

There are two kinds of innovations in the industry: minimally invasive products and great brand innovations. Micro-innovation needs to be done all the time, and it is the daily work of the brand to continuously optimize products and services according to the feedback from the market and consumers. Brand innovation takes time, such as developing new raw materials and applying for patents with high gold content, which takes at least two or three years to settle, and it is difficult to achieve it in a short time.

In addition, affected by the uncertainty inside and outside the industry, the industry flow dividend and capital dividend will gradually decrease, and the industry will return to stability and be less impetuous. Brands that do things will be more determined to do things, and speculative behavior will be shuffled.

Chen Shaojun, Chairman of China Fragrance, Flavor and Cosmetic Industry Association

Seize the opportunity of the industry from quantitative change to qualitative change

After decades of rapid development, the current industry R&D and sales have encountered bottlenecks. In terms of research and development, there is an opportunity to break through the stock through the integration of various cutting-edge sciences, but there has not been a substantial breakthrough. In terms of sales, Internet dividends, like traditional sales models, are basically stock consumption, and new breakthroughs are expected.

In addition, the industry should pay attention to cross-border cooperation, such as deep integration with beauty salons in products and sales models, and expand the space for flexible production; Attention should be paid to cutting-edge, and the ideas of these enterprises often give new inspiration to the industry.

In short, I hope that the industry will seize the opportunity from quantitative change to qualitative change based on R&D, efficiency as a breakthrough, science and technology as a guide, internal strength as a cornerstone, comprehensive innovation as a purpose and head enterprises as a benchmark.

Liang Dong, co-founder, chairman and CEO of Zhongke Xinyang

Synthetic biology will further open up the application space

At present, raw material innovation is the biggest pain point in the beauty industry. Taking domestic cosmetic raw materials as an example, it has long been dependent on imports, and its independent research and development ability is insufficient, and raw materials are precisely the focus that determines the efficacy of products and consumers’ attention. To do a good job in products, we must first do a good job in science and technology. Many domestic beauty brands are increasing their investment in basic scientific research, and upstream raw material enterprises, especially synthetic biology enterprises, are widely favored by capital and market.

Synthetic biology technology can realize the iteration of raw material production mode, improve safety, stability and biological activity, especially customize this kind of substance according to specific requirements, which can meet different skin needs and achieve accurate goals; Solve the pain points and shortcomings of many classic raw materials, and further open up the application space; Synthetic biology, as a low-carbon, green and environmentally-friendly cutting-edge production method, can effectively reduce the carbon emissions of cosmetics enterprises and achieve the national carbon-neutral development goal, which is also an inevitable choice for the new trend of Clean Beauty cosmetics.

Ding Wenfeng, founder of Shenzhen Weiqi Pharmaceutical R&D Co., Ltd.

The beauty market will continue to "look east"

China’s beauty market will continue to "look eastward", and the market focus will further shift from Guangzhou in South China to Shanghai, Hangzhou and other East China cities; In addition, many domestic counterparts are actively deploying overseas markets. For example, Vicky Technology has set up offices in the United States and France. From the category point of view, there have always been opportunities in the beauty industry, such as whitening, hair loss prevention, mosquito repellent and other market segments, and there are still many opportunities to be explored.

Innovation is bound to be the main theme. I believe that in the future, more and more new raw materials will be successfully declared in the national catalogue and become an important value in products. But good products are not only the accumulation of raw materials, but also require brands to have a deeper understanding of their own products, channels and consumers. Vicky is willing to continue in-depth study in this area, enhance her understanding of the beauty market, and share resources with the whole industry.

Fan Jun, President of China Department Store Business Association

The advantages of leading enterprises will be more obvious.

The trend of the beauty market may change: First, the advantages of leading companies are more obvious, and the group market share of cosmetics is relatively concentrated. Second, explosive information infusion and frequent marketing events have contributed to the "explosive product strategy" of the industry. Third, the number of entrants has increased and brand competition has intensified. Fourth, the rise of the national tide continues to occupy an increasingly important position.

In terms of categories, high-end functional skin care products, personalized makeup, combination suits and lipsticks will continue to show hot spots and maintain growth.

Fan Wenhua, founder and chairman of Fan Wenhua facial care chain

Online and offline must work together and be strong.

In the future, the beauty market in China will show the following trends: First, the regulation and supervision will continue to be strengthened, which will promote the development of the industry to be healthier, and at the same time, it will continue to speed up the reshuffle of the industry.

Second, for consumers, the fragmented consumption environment needs a fragmented service model. It is difficult to solve customers’ skin care pain points and needs simply by offline store experience or only by online channel sales of skin care products. Therefore, online and offline work together to meet users’ needs and make enterprises have a virtuous circle effect.

Third, technological empowerment will be further enhanced. Users will make their first choice because of "brand", but it must be "efficacy and experience" that can keep customers choosing. Therefore, we see that more and more brands begin to attach importance to research and development, and begin to analyze users’ skin problems and needs with various high-tech applications such as AR and artificial intelligence, so as to give users better solutions and experiences.

Fu Yanhong, Business Director of DSM Personal Care and Fragrance Materials in Greater China

Pure beauty is a reflection of sustainable response.

In the communication with upstream and downstream enterprises, we are glad to see that more and more brands or consumers are beginning to respond to sustainability. In fact, the popular "pure beauty" in the industry is also a reflection of sustainable response. In this regard, DSM has also been updating its product line. At present, we have updated a number of products to the Clean Beauty version, which can respond to consumers’ demands for environmental protection.

In order to maximize the positive impact, we strive to instill sustainability strategies in every stage and every field of operation. In order to promote this process, we have introduced the principles of sustainable procurement and sustainable innovation, hoping to implant the concept of sustainability at the start-up stage. At the same time, we also hope to encourage more enterprises to join the ranks of sustainability, penetrate the concept of sustainability into all aspects of business, emphasize the value of sustainability, and help our brands better serve end consumers.

Fang Xiangming, CEO of Shanghai Quanli Biotechnology Co., Ltd.

It will develop better to be specialized and strong.

In 2023, which is full of uncertainty, a big factory that does everything by itself may not be the only way to develop, but a business model that is specialized and strong and can produce flexibly will be better.

Copy a little of any new market ideas, and if you don’t continue to strengthen your core technology, it will only be consumed in the domestic market in the end. For example, some domestic manufacturers can synthesize boson, which is really powerful, but if their eyes are enlarged to the international level, can’t India synthesize it? Other people’s markets may not be smaller than ours, the cost of enterprises may not be higher than ours, and others may not be playing against the United States …

Personally, I still feel that we should take inspiration from what we are good at and inherit from China to continuously strengthen the enterprise foundation and encourage domestic counterparts to cooperate. A lot of repeated investment (especially capital and equipment) is unnecessary or even harmful for at least two years.

Fan Yuan, Vice President of Huaxi Biotechnology Co., Ltd.

Innovation in research and development of new raw materials is the key

In the future, China’s skin care market will still take "scientific and technological innovation" as the primary condition, accurate and safe skin care efficacy as the necessary condition, take research and development as the main orientation, and take the iterative upgrade of big star products as the product operation strategy to build market competitiveness and enhance brand competitiveness and consumer cognition.

Consumers’ acceptance of domestic products will be higher and higher, especially functional skin care products, and the innovation of new raw materials is the key. Consumers of beauty cosmetics and skin care in China are smart consumers, and the efficacy and safety of cosmetic raw materials are the primary factors in their choice. The classified management of new cosmetic raw materials by market supervision will further stimulate the enthusiasm of enterprises for R&D and innovation.

Huaxi Bio-raw materials started from scratch, and took the lead in arranging synthetic organisms. Two research platforms and six technical platforms built a sustainable innovation R&D system of Huaxi Bio, which ensured more development space for the follow-up innovation of skin care-grade raw materials of Huaxi Bio.

Gong Tiangui, founder and &CEO of Huaxikou

"Sustainable pure beauty" will become the main theme in the future.

Increasingly rational consumers have regarded efficacy as a hard indicator of payment, and with the increasing supervision, the beauty market has entered a new stage of success or failure based on "product efficacy".

"Sustainable and pure beauty" will become the main theme in the future. In 2023-2024, the innovative direction of skin care in the global market ranked green, pure and natural, while the domestic "double-carbon" strategy was launched, and the trend of "pure and sustainable" became more concrete. Besides paying attention to efficacy, the brand’s performance in ingredient safety, environmental protection packaging materials and corporate responsibility was becoming one of the important indicators for consumers to choose, and it was also a key link to enhance brand and product loyalty. The prosperity of pure beauty just confirms the signs of "sustainable" development.

Huang Xiaodong, Chairman of Mofa Shijia

Functional skin care is just needed.

With the increase of problem skin, and the expansion of the team of component party and efficacy party, functional skin care has become just needed. Correspondingly, consumers have higher requirements for product efficacy, safety and quality. At the same time, based on the continuous updating of user needs, category development tends to be subdivided, younger and diversified. In the overall stable development of the beauty market, product efficacy and brand protection are important considerations for beauty and skin care consumers.

In the past 15 years, Membrane Family has always focused on mask categories, leaving users with the brand impression of "specializing in masks". In the future, we will continue to deepen the cultivation of mask categories, and take efficacy as the king and precise skin care as the cornerstone, further subdivide the efficacy of mask products, accelerate the breakthrough and innovation in the four fields of anti-aging, acne, whitening and repair, deepen communication with users, and meet the needs of users as much as possible.

Huang Yongzhen, President of Amore Pacific China

The demand for functional skin care is increasing day by day.

With the change of social environment and the rise of social media, consumers in China are increasingly demanding functional skin care. More and more concepts, such as early C and late A, sensitive skin care and so on, quickly entered the field of vision of consumers in China, and the consumption mentality of functional skin care gradually matured. We believe that there is still plenty of room for development in this track in the future.

At the same time, consumers’ demand for environmentally and socially friendly products is increasing day by day, and the impact of sustainability on purchasing decisions is also increasing. To this end, we promise to embody 100% environmental/social friendly attributes in new products and carry out brand activities to promote customers’ sustainable lifestyle. For example, Yue Shi Feng Yin Lan Capsule Cream uses renewable environmental protection packaging materials and plastic-reducing replacement equipment; The bottle cap and body of Fu Li Myna’s soothing and repairing moisturizing cream are made of renewable plastic and glass respectively, and the instructions are printed on the packaging box to reduce unnecessary resource consumption.

Huang Jinfeng, founder, chairman and CEO of Yixian E-commerce

The new pursuit of skin care brings more opportunities for cutting-edge brands

With the advent of the post-epidemic era, consumers in China pay more attention to healthy lifestyles, and the demand for products to maintain skin health and solve skin problems will rise rapidly. Refinement of skin care, pursuit of use effect and more attention to product ingredients have become the new pursuit of skin care for the younger generation of consumers, which has also spawned more vertical and layered consumer demand points such as sensitive muscle repair. This will bring more opportunities for cutting-edge brands.

I believe that in the future, more beauty brands will integrate their own and external, and even global scientific research forces to launch more high-quality functional cosmetics according to the skin characteristics and problems of China people, which contains huge imagination.

Jiang shubo, manager of siqinuo brand

Raw material customization will become a brand standard.

The track is more "diversified", for example, the number of people who repair after skits, men’s skin care and medical arts will increase; Scenes are more "subdivided", such as outdoor camping and emotional healing at home, which will bring new demands; R&D is more "involuted", and raw material customization will gradually become the standard of every brand, and the first player will get a bonus.

We see that bionic, bio-fermentation, synthetic biology and precise targeted regulation are the main directions of cosmetics research and development in the future. Therefore, Schino is rooted in the track of "precise skin care" and puts forward an exclusive four-quadrant research and development formula of "precise skin care": core component screening+carrier transportation system+formula design tool+clinical efficacy evaluation, and takes the above paradigm of "precise skin care" as the guiding ideology of research and development.

Next, based on the scientific logic of the R&D model, we will strive to solve key problems such as targeted delivery, active sustained release, transdermal absorption and efficacy quantification, and make truly safe, scientific and effective products.

Kangle, head of Aauto Quicker e-commerce beauty cosmetics personal care industry

Brands can try to expand multiple channels.

From the category point of view, I think the beauty brands that focus on pure ingredients, excellent makeup effect and efficacy will be further developed. In terms of channels, beauty brands can actively try to expand more channels, such as community e-commerce, take-away platforms, etc. For example, Watson has settled in Meituan, Nature Hall has settled in Hungry, and opened up different retail channels to gain more sales growth. Possibility.

Specific to our live e-commerce platform, beauty businesses are also facing more requirements and changes. On the one hand, platform merchants must adhere to laws and regulations, serve consumers well and fulfill their trust; On the other hand, it is also necessary to continuously improve the ability of content to plant grass, and better show the product characteristics and advantages through short videos and live broadcasts.

In addition, I expect that more and more brands will make more attempts in the meta-universe layout in the future. Online purchase of products that cannot be tried has always been the biggest reason why many consumers have doubts about the quality and effect of products. The application of meta-cosmic technology has brought new ideas to solve problems, such as AR makeup fitting and virtual makeup, which can effectively restore the offline makeup fitting experience, and virtual anchor can further solve the problem of business efficiency.

Liu Wei, former president and director of dermatology hospital of Air Force General Hospital.

Skin care for children is a new direction.

At present, more and more dermatologists are joining the cosmetics industry, and they provide professional knowledge from many aspects, such as basic skin problems, basic lesions and sub-health problems, which are helpful for enterprises to set a correct direction for research and development. For example, sensitive skin, anti-aging, acne, skin barrier damage and other issues are the focus of product development.

Besides, children’s skin care is a new direction. The new regulations can not only ensure the safety of children’s products, but also provide a basis for the development of children’s products. At present, pediatricians have joined the cosmetics industry, so I think the development of children’s cosmetics will break out in the next few years. Accordingly, in the field of children’s cosmetics, it is very necessary to carry out research and development exploration and innovation, and finally create their own brands.

Professor Herry Liu, School of Life Science and Technology, Huazhong University of Science and Technology

Bio-fermentation technology helps the development and utilization of characteristic plant resources

The new regulations on cosmetics clearly point out that "it is encouraged to research and develop cosmetics by combining modern science and technology with traditional advantageous projects and characteristic plant resources". Therefore, using bio-fermentation technology to help the development and utilization of characteristic plant resources is one of the innovative angles of bio-fermentation raw materials in the future. The future trend is more likely to be the common development and integration of biological fermentation technology, plant extraction and chemical synthesis.

At present, there are three main forms of bio-fermentation technology used in cosmetics: the first is the fermentation products of special proprietary strains, such as Pitera live cell yeast essence and bifidus yeast fermentation product lysate cultivated by Bifidobacterium Estee Lauder; The second is to use fermentation technology to replace the monomer active ingredients obtained by traditional chemical synthesis, such as the hot functional ingredients such as ekdoline, sodium hyaluronate and ergothionine. The third is plant fermentation. The activity of enriching nutrients through microbial fermentation is much higher than that of traditional plant extraction methods, and at the same time, it can effectively reduce the toxicity of plant components.

Huazhong University of Science and Technology National Nanopharmaceutical Engineering Technology

Professor Liu Wei of Research Center

Cosmetics will enter a new era of "precise skin care"

In recent years, well-known domestic dermatologists and cosmetics experts innovatively put forward the concept of "precise skin care", aiming at different skin problems, through research and excavation of the mechanism of skin problems, from the precise anchoring of skin targets/functional pathways, to the precise screening and scientific combination of active ingredients, to the precise transdermal delivery of core active ingredients with high bioavailability, so as to realize "precise skin care" of functional cosmetics.

It can be predicted that functional cosmetics will enter a new era of "precise skin care" in the future, and the research and development of high-performance functional skin care products need to comprehensively apply life science and technology, as well as multidisciplinary collaborative innovation such as dermatology, dermatopharmacology, dermatopharmacy (transdermal drug delivery technology) and cosmetic formulation technology. Therefore, constructing the theoretical system of "precise skin care", guiding the research and development of high-performance and functional cosmetics, and applying innovative technologies under the guidance of innovative theories will be an important development trend of high-performance and functional skin care products in the future.

Liu Chuangao, founder of Golden Beetle

Changes in the beauty market depend more on policies.

I think a lot of big probabilities of market changes do not depend on the market or industry, but on policies. For example, for example, the "double reduction" of the education and training industry is only a guiding opinion and almost kills an industry. Therefore, what changes the industry will have in the future depends more on the policy level than on the industry or market level.

As far as beauty retail is concerned, offline and online are now in an anxious balance point, and the cost of online is not low. One of its opportunities to break offline is that the rent burden of the entire physical store can show a gradual downward trend. At present, the rent is almost the highest expense of all physical stores. From this perspective, if the future rent can decline and reach a balance, then this may be an opportunity.

Ian Xu, Head of HARMAY Huamei Market and User Operation

The consumption potential of male cosmetics market is great.

The loose epidemic policy and the return of offline people will bring a recovery period for offline people entering the store. Matching the increase of passenger flow, further promoting the degree of specialization in the service field and thus promoting the transformation will become the focus of the store. At the same time, it will also be an advantage opportunity under the new round of policy stimulation to build brand power, enhance the brand memory of customers entering the store and the innovation drive of private domain communities, and keep the flow of people in the private domain of brands to the greatest extent.

With the continuous promotion of the concept of beauty and skin care, the current male consumers’ willingness to buy cosmetics and price acceptance are constantly improving. Compared with women’s cosmetics market, men’s cosmetics market is still in the blue ocean market, with great consumption potential, and the market needs to be further explored.

Mai Yaoya, Vice President (Marketing Planning) of Northbell Cosmetics Co., Ltd. and Chief Executive Officer of Northbell (Hangzhou) Company.

Cosmetics market has officially entered a rational era.

In 2022, it was called "the first year of efficacy" by many people in the industry. After a year of "efficacy education", the market’s choice of skin care products has become more and more professional, and the scientific proportion of ingredients has become the new key to appeal. CBNDATA shows that the proportion/formula of concerned ingredients is as high as 73% in consumers’ attention to the ingredients of skin care products. This also indicates that the cosmetics market has officially entered a rational era, and focusing on research and development technology, reshaping majors and seizing consumers’ minds are important breakthroughs.

Therefore, it is the direction that Northbell is working hard and will continue to work hard in the future to strengthen word-of-mouth shaping, scientifically match efficacy and bearing forms, and realize differentiated and advanced products.

Maggie, co-founder of Pellet Group

Make-up+skin care has become a trend

In the channel change, from the original "operation-driven" to "content-driven", a large number of content-driven channel enterprises will be born. Realize mutual projection between online and offline: online planting grass drives offline trial, offline service, instant satisfaction, etc. promote user purchase conversion, and feed back online product word-of-mouth communication.

On the consumer side, consumers tend to be younger, domestic brands rise, and national style elements are increasingly sought after. In addition, the consumer groups of "component party" and "efficacy control" are dominant, and consumption tends to be rational.

On the product side, innovative product thinking combining makeup and skin care is needed. At present, the cosmetics market in China is in the growth stage, and it is necessary to meet the diversified beauty care needs if you want to stand out among many brands. Consumers all hope to get long-lasting and high-performance cosmetics, especially those that use skin care ingredients to provide moisturizing and durability.

Ruan Jinjian, Deputy General Manager of Jinsheng New Materials

The overall trend of packaging materials is multi-material fusion.

In the coming year, China’s beauty market should be more finely divided, and each brand will strive to highlight its own brand power. At the same time, the beauty market will pay more attention to the individual needs of consumers, and there will be more and more cross-border brands, personalized products and cross-border products.

In 2023, the overall trend of beauty packaging is the integration of multiple materials, simplicity is not simple, low-key luxury, exquisite personality; In terms of plastic packaging containers, the proportion of environmental protection materials will be higher and higher. The market performance of beauty packaging in 2023 should be on the rise as a whole. However, due to the need for a stage of macroeconomic recovery, the proportion of small-batch orders will rise.

Wu Qinglin, founder of Merrill Lynch Beauty Cosmetics

Offline channels should do two things well.

Personally, I think offline channels should be done from two aspects. First, we should strengthen the superiority of goods. The optimization of commodities probably includes eliminating unsalable products in time, introducing new products in time, purchasing seasonal products and best-selling products in advance, and forming a reproducible product selection model. In this way, with the continuous optimization of our products, we can further improve the competitiveness of our stores.The second is team building. It probably includes these aspects: first, competitive salary; Second, there is an open, inclusive and equal corporate culture; Third, a more optimized staff training system, so as to create an excellent management team and management team.

Xie Yong, founder of Plant Doctor brand and chairman of Beijing Plant Doctor Biotechnology Co., Ltd.

Focusing on market segments is a good way to survive.

As for the long-term change direction in the future, in fact, the markets in Europe, America, Japan and South Korea have given us a good reference, that is, the market is constantly concentrated, and there is also a long-tailed differentiated market, which will lead to several things. First, a few companies will get more and more resources. Second, if they want to survive, they will either give up the market, divide it or occupy some more differentiated market space.

China is a market with a vast territory, very complicated levels, and its consumption habits and customs are greatly different from those of other countries, which also creates many opportunities for some long-tail markets of brands. If a brand wants to survive, it is a good way to focus on a market segment, which is also a way to avoid being concentrated.

General Manager of Kose Cosmetics Sales (China) Co., Ltd. Kazuhara Shinohara

Will pay more attention to the creation of new beauty methods.

Skin care products, especially high-end skin care products, not only exert their strength in efficacy, products and technology, but also pay great attention to the texture and aroma of products. These elements are also very necessary for the success of a skin care product. Good packaging, skin feel and fragrance will bring people a sense of pleasure. This sense of pleasure can give people psychological hints, which will stimulate the spirit and make the body and mind happy, thus achieving a good skin care effect.

Therefore, compared with the breakthrough in composition, brands like Deke, which rely on the concept of "comprehensive beauty", will pay more attention to the creation of new beauty methods. In the future, we may focus on the adjustment and creation of the internal mechanism of the human body, for example, by promoting the production of happy hormones in the human body, to strengthen the beauty of the body itself.

Wei Xue, Managing Director of Northeast Asia of Beiersdorf Group

Technology skin care and precision skin care have become the new normal.

Under the background of economic recovery, China’s fast-growing domestic consumer market is an important development opportunity for us. The rapidly growing demand of China consumers for high-quality and personalized products naturally brings us huge development space for foreign-funded enterprises.

Looking into the future, consumers’ demand for products will change greatly, and they will constantly improve the requirements of product efficacy, which will make scientific skin care and precise skin care become the normal state in the future. At the same time, we also found that China’s digital technology innovation is a very valuable opportunity, which is also an important factor to attract many enterprises to invest and develop in China.

Nowadays, the mode of "technology+skin care" has become an important development direction of the industry in the future. Therefore, in terms of digital construction, Beiersdorf has been perfecting the digital infrastructure construction and actively establishing his own digital talent pool with the help of digital platforms and tools. Strengthening cooperation with China enterprises in innovation, especially in digital economy, is undoubtedly of great significance to enterprises.

Yue Min, General Manager of Baiyuete Biotechnology (Shanghai) Co., Ltd.

Strong efficacy mask is still the first choice for brand star products.

Aiming at the skin care needs of specific people, providing diversified life and different scenes, ampoule essence and powerful facial mask are still the first choice for brand star products. In addition, the functional food sector is also one of the future opportunities. Baiyuete has completed the research and development of TCI999 ancient prescription bacteria with the efficacy of large-scale IRB human clinical experiment and TCI188 tooth-whitening beneficial bacteria fermentation essence, which can expand the horizontal product sales matrix for the brand. Recently, we also launched a new probiotic cream for children’s skin allergies, which will be on the market soon.

Jolie, founder of Luoyang Color

Specialization will become the core competitiveness of physical stores

After several years’ development and the change of consumer habits caused by the epidemic, online new media will gradually become the main channel, and physical stores will face a more serious traffic crisis. In the future, physical stores will definitely strive for the ability to retain customers and lock customers, and specialization will become the core competitiveness. Therefore, products and services are constant topics. As a physical chain, we need to provide consumers with differentiated products and services with visible effects.

Zhu Hong, General Manager of Guangzhou Zhongtong Biochemical Products Co., Ltd.

Meet the needs of market segments

The breakthrough point of cosmetics lies in creating products to solve the demand, just as P&G’s earliest 2in1 shampoo solved the problem of convenient hair washing, and has been leading the market for 30 years. Many of our current cutting-edge brands are meeting the needs of increasingly segmented people. No matter how big this group is, as long as it is really in demand and can form repurchase stickiness, there will be a chance to form a breakthrough point. The improvement of current information and data services can get inspiration from past experience to create products, but the key to the breakthrough point of products lies in people, and the truth that customers don’t know what they don’t know is eternal.

Zhang Chubiao, Chairman and President of Danzi Group

Brand Breakthrough Driven by Category

Generally speaking, China consumers are upgrading from basic skin care to exquisite care, and the sales of essences, creams and high-end masks will be further improved; At the same time, users’ pursuit of skin care products has entered a high-quality stage, and it is becoming more and more mature for domestic products to focus on creating high-end star items and drive brands to break through by categories. There are only a few basic categories of skin care products and make-up, and it seems that they have almost been finalized.

However, if we have in-depth insight from the perspective of users, we can find many opportunities for innovation. Taking facial mask as an example, after the basic models of facial mask and mud film, peeling facial mask, good night frozen mask, bubble facial mask and freeze-dried facial mask have appeared in the industry. Now, there are some brands that combine micro-current into the face film, and also add the effect of electronic beauty.

I think, because the market in China is large enough, as long as it can meet the needs of a small number of people, it can support the survival and development of a category or brand.

Zheng Chunying, Chairman of Galand Group

In 2023, "digital drive and efficiency are king"

In 2022, thanks to three years of digital construction, organizational change and product innovation, Galand achieved sales of +2.6% year-on-year and maintained 43,000 retail terminals; 15.04 million new consumer data assets were added. More importantly, we have also gained a lot in digital transformation. At present, the proportion of our digital camp has reached 98.8%, which is 50.8% higher than that of 2019. The proportion of digital retail reached 67.1%, an increase of 105.7% compared with 2019. Among them, Nature Hall’s digital revenue accounted for 99%, and omni-channel digital retail reached 67.2%.

Facing 2023, Galand Group will increase its revenue, that is, the target will increase by 18%; But also a substantial increase in profits; We also need high-quality growth, that is, from scale growth with only sales volume but no quality to quality value growth. To this end, we need to do the following three things well: carry out overall organizational changes; A plate of goods should begin to play a role in improving efficiency and reducing costs; Strengthen process management and improve performance management.

At present, we are in an era of increasing uncertainty, and we don’t know what will happen when we wake up every day, and the business risks of enterprises are getting bigger and bigger. Everyone should have a clear understanding of this. In the new year, we need to go hand in hand with the brave, face the severe external situation together, set higher goals and make major changes: digital drive and efficiency are king.

Rambling, just want to explain what is ＂culture＂

2023年12月12日 | admin | C3

Why do you want to talk about culture? Because people can’t do without culture. People practice culture all the time.

What is culture? The dictionary says: culture is the sum of material wealth and spiritual wealth created by human beings. Especially spiritual wealth, such as literature, art, education, science, etc.

Of course, the popular concept of culture is not so beautiful, probably because people like elegance, so everything they want to culture has become culture. The least funny thing is that even the toilet has become a culture. In fact, the toilet can really be a culture. Because culture is a collection of human activities and human history.

In textbooks, "culture" is a word and the label is a noun. But I always think that culture is a combination of two words, or a phrase. First, "Wen" is a noun, and the last word is "Hua", a verb.

In fact, culture is a process. The process of culture is the process that the whole human society bid farewell to primitiveness and ignorance, and to ignorance and barbarism. The process of culture is the process of human civilization.

Culture is not civilization, but only when culture exists can civilization exist. Culture is the foundation of civilization. Without culture, there is no civilization.

Therefore, as long as human beings exist, culture must exist, and as long as there are human beings, culture must exist.

This is culture.