At 2am, China football once again became the focus of controversy, and this time it was even pushed to the forefront. It originated from a report in Beijing Youth Daily that Song Kai, president of the China Football Association, had a clear understanding of the problems faced by women’s football after watching the women’s football match between China and South Korea. However, this report not only did not calm the fans’ arguments, but also triggered more controversy and discussion.

What is the reason for it It turned out that some fans questioned that Song Kai had a comprehensive understanding of the team’s problems through one game. This doubt is not groundless, because there are many factors that affect the outcome of a football match, including the player’s state, tactical arrangement, game mentality and so on. It seems a little hasty to jump to conclusions just through one game.

Of course, the reaction of the fans is even more enthusiastic. Some fans are skeptical about what Song Kai has done, thinking that he may not have a deep understanding of the real situation of women’s football. Other fans want to see more professional solutions, not just superficial observation. Some fans hit the nail on the head and pointed out that understanding the problem does not mean that we can solve the problem. What we need is real change and progress.

In fact, the development of football in China has always attracted much attention. However, as the fans say, the key to the problem is how to solve these problems. What we need is to dig deep into the root of the problem, find the crux, and then prescribe the right medicine. This requires professional ability, dedicated attitude and long-term patience.

In this regard, fans and friends: What do you think of Song Kai’s statement after watching the game? Do you think he can lead China football out of the predicament? Welcome to leave a message in the comment area to share your views!

At the same time, we expect you to continue to pay attention to our reports, and let us witness the rise of football in China!

Source: People’s Daily Online-People’s Daily Overseas Edition

Scenery of Aershan National Forest Park (photo of drone). Xinhua News Agency reporter Lian Zhenshe

Tourists watch the float parade in Aershan City, Xing ‘an League, Inner Mongolia Autonomous Region. Xinhua News Agency reporter Li Zhipeng photo

In September, the coolness in the Daxinganling forest area grew stronger, but the lush small town of Aershan was booming. On September 2-3, the 2023 China (Aershan) Tourism Conference, co-sponsored by the Ministry of Culture and Tourism, Xinhua News Agency and the People’s Government of Inner Mongolia Autonomous Region, was held in Aershan City, Xing ‘an League. Representatives of cultural and tourism industries from all over the country gathered in this small town famous for tourism to talk about the "cross-border" integration of tourism and promote green development.

Promote industrial integration

Talking about the Multiple Values of Tourism

During the tourism conference, theme forums such as "Green Development of Cultural Tourism Integration", "Tourism Promotes Exchanges and Blending among Ethnic Groups" and "Tourism Promotes Rural Revitalization and Helps Common Prosperity" were held successively. Dozens of experts and representatives talked about the integration of cultural tourism industry, and talked about the multiple values of tourism in ethnic cultural exchanges and blending, regional development and industrial upgrading.

"Tourism is an important channel for exchanges and mutual learning between different regions and cultures." Shan Gangxin, director of the Resource Development Department of the Ministry of Culture and Tourism, said that in recent years, all localities have actively promoted industrial integration, enriched the supply of tourism products, and promoted exchanges, exchanges and blending among ethnic groups.

"Tourism has changed the life of Aunt Ding’s family." Rao Xiangbi, deputy director of the Yunnan Provincial Department of Culture and Tourism, introduced at the meeting that Ding Dama’s family in Gongshan County, Nujiang Lisu Autonomous Prefecture has six ethnic groups. As the earliest person in the local area to set up a family inn, Ding Dama passed on the ethnic integration family culture to tourists, which was popular among tourists and it was hard to find a room in the peak season.

According to "2023 China Tourism and Vacation Development Report" released by china tourism academy during the Tourism Conference, the development of China’s holiday industry has initially formed such modes as linkage development of scenic spots, creation of accommodation scenes and development of industrial clusters. Tourism "cross-border" and "out of the circle" promote industrial integration and constantly broaden the tourism format. Sanhuali Resort with "Agriculture+Cultural Tourism", Tsingtao Brewery Garden with "Industry+Cultural Tourism" and Cool Play Town with "Sports+Cultural Tourism" in Ke Qiao, Shaoxing, and other industrial integration practices, break through industrial barriers and enhance regional development value.

Promote common prosperity

Discussion on focusing on rural revitalization

At the meeting, the Ministry of Culture and Tourism and Xinhua News Agency jointly launched the activity of "I design for the countryside", and at the same time held the awarding ceremony of national ski resorts and national key villages and towns for rural tourism.

"Rural tourism can organically combine rural excellent traditional culture, natural local features and modern tourism needs, and promote rural industrial integration, improve living environment and increase villagers’ income." Zhang Xiaoli, Director of the Rural Tourism and Creative Products Guidance Division of the Resource Development Department of the Ministry of Culture and Tourism, introduced at the forum.

"In recent years, all parts of Inner Mongolia have actively explored the path and mode of rural tourism development and created a number of demonstration villages to help rural revitalization." Wei Zhiguo, deputy director of the Inner Mongolia Department of Culture and Tourism, said.

The exhibition "Ten Years in Aershan" was held during the conference. Ten years ago, most people in rural areas of Aershan lived in old houses with "boards and mud", and the forestry resources on which they depended for their livelihood were gradually exhausted and their living conditions were poor. In 2012, the commercial logging of natural forests was completely stopped in Aershan City, and the ecological construction was re-dressed in green for the forest area. Forestry workers "put down their axes as tour guides", and tourism gave this small town a new vitality.

In the past 10 years, the number of tourists received in Aershan has increased from more than 2 million to more than 5 million. In the first half of this year, the number of tourists received by Aershan City increased by 6 times year-on-year, achieving a tourism income of 1.65 billion yuan. Today, nearly half of the population in Aershan is engaged in tourism. As tourism becomes more and more popular, the lives of ordinary people are getting more and more prosperous.

Advocate harmonious symbiosis

Suggestions on the development of green tourism

The theme of this tourism conference is "Green Development of Cultural Tourism Integration". Experts and representatives put forward suggestions on the development of green tourism market, product design, resource development and business philosophy to promote the development of green tourism.

Tang Xiaoyun, vice president of China Tourism Research Institute, said that in recent years, a variety of green tourism products in China have attracted much attention, and forest baths, hot spring baths, grassland tours, diving, skiing, mountaineering and hiking have continuously catalyzed the development of the green tourism market.

Lihong Fu’s travel agency launched a study tour on forest ecology. She took her children into the deep forest and picked up pine cones and needles on the ground. "Nature is the best raw material for artistic creation." Lihong Fu said that she started a study tour group to let children know about forest culture and feel the concept of harmonious coexistence between man and nature in artistic creativity.

Next to the venue of the tourism conference is the forest oxygen bath road in Aershan City. When tourists walk up the mountain road, it is not difficult to find that the steps are composed of abandoned train track sleepers, which not only has historical vicissitudes, but also reflects the green tourism development concept. The Lujiaowan Hot Spring Holiday Camp in Aershan City adopts overhead design to protect the original ecological function of the grassland under the building.

"We will actively develop green tourism with intensive resources, environmental protection, energy saving and low carbon, and sharing between host and guest." Tang Xiaoyun proposed that the national cultural and tourism system should further strengthen the protection of resources, improve the efficiency of resource utilization, improve the quality of green tourism services, and vigorously promote the formation of a new trend of civilized, healthy and green tourism.

(Xinhua News Agency, Hohhot, reporter He Shuzhen)

On my social media, that photo appeared again and again. A young woman was lying in a hospital bed, unconscious, with a breathing tube in her mouth. Her thick black eyelashes and curly black hair outline her young face. The post is written in Persian, and my mastery of this language can only be regarded as a primary level. I brushed these posts and continued my daily routine: seeing a doctor, teaching, and constantly urging my 17-year-old daughter Laila to fill out her college application.

As the days passed, the story became well known. The photo shows Mahsa Gina Amigny, a 22-year-old girl who has just been admitted to the university. While vacationing with her family in Tehran, she was detained by the "moral police" because of her loose headscarf. In the detention center, she was beaten and taken to the hospital, and eventually died of her injuries. Her dream was to become a lawyer, but she was disillusioned by a wisp of floating hair.

The news of her death spread through a photo. It was a photo of her parents hugging and crying in the hospital, which was shared by a reporter on Twitter. This tweet caused widespread protests, led by girls and women. My news source has become an ocean of photos of young girls. They wear black eyeliner like my daughter Lila-in the video, they laugh, cook and dance. However, many of them, Billera is still young, so they disappeared and even were murdered.

Iran was not like this. The Islamic Revolution in Israel in 1979 overthrew an oppressive monarchy and promised freedom. But from the perspective of my third-grade student at that time, everything became more depressed as time went by. Schools have become single-sex and headscarves have become mandatory. It started as a scarf, and later it became "Manteo", a loose, knee-length raincoat-like coat. But the color can only be brown, black, gray or navy blue. Pants must be worn below. Schools check from time to time, and moral police in the street look for people who violate the rules. If you are caught, you will be whipped.

In 1984, we pretended to attend a medical conference and fled Iran. We each took only one suitcase. It was not until a few hours before we boarded the plane that I knew we were leaving and would never come back. In Massachusetts, I started my eighth grade life. My Iranian part was sealed up by me-until last autumn, which forced me to recall those times.

I remember soldiers knocking at the door and searching for counter-revolutionary materials. They sat on my parents’ bed and quickly played all our videos backwards. Mostly Pink Panther, but those men don’t find it interesting.

I remember cutting my hair short and pretending to be a boy so that I could ride a bike without being bound by a headscarf. One day, I inadvertently put on pink shorts and exposed my girl identity. When those Nissan patrol cars chased me, I understood the meaning of "fight or flight". I escaped.

I remember the consequences of intellectual dissent. My aunt was expelled from dental school because she was accused of reading opposition newspapers. My cousin was forced to "repent" on TV and then executed. Another cousin was imprisoned many times because of his faith. He had cigarette burns on his arm and his nails were pulled out. He finally escaped, but his wife was killed at the age of 21.

Those memories are like dreams, awakened by images on social media. Girls and women in the video, screaming "Zan, Zendegi, Azadi"-"Women, Life, Freedom", bravely walked towards bullets and batons. Every day, the number of deaths and arrests is increasing.

A 52-year-old surgeon protested against the arrested protesters and the use of ambulances to transport security forces at a rally in front of the headquarters of the Medical Association. The doctor’s name is Parisa, and it is said that he was later shot and killed by agents.

All this makes my heart ache, and so does the silence around me. I live every day like a machine, thinking about all the unfairness. Why are people like Laila free to apply for universities and express their opinions, while girls in Iran are subjected to unspeakable punishment for demanding basic human rights?

I can take care of patients. But in Iran, my colleagues are threatened by taking care of injured protesters. They were held in solitary confinement and even murdered. Dr. Ida Rostami, 36, bravely provided treatment for injured protesters. She told her mother that she was coming home, but she never came back. When the police asked her mother to identify the body, they said that Ida had died in a car accident. But her body tells a different story. Her eyes were removed, her face was smashed, and her hand used to treat patients was broken.

So is Dr. Parrisa Bachmani. The official report said that she died in a car accident. The story repeats itself again and again. Protesters disappeared and were later reported to have jumped off a building or died in a car accident. I feel lonely and out of touch with the community. That was my home for 25 years.

One Wednesday, I met an Iranian-American colleague in the clinic corridor. Where the patient was waiting, we were in tears. We started to hold Zoom meetings every week to support each other. Campus communities have also become active. Everyone is involved, from young female postdoctoral fellows who have just arrived in the United States to retired professors. Our reaction is direct and strong. Usually calm men and women cry.

We ask the non-Iranian community to support us. They did it. Every message, email, signature and solidarity has become our strength. The community stands up, speaks, and amplifies our voices. At such an easier time to be silent, they chose to stand on our side.

As the Persian poet Saadi wrote in Bani Adam a thousand years ago, human beings are like a body, and everyone is a part of the body, created by the same essence. When one part is injured, the other part can’t be safe. If you are indifferent to the suffering of others, you are not worthy of being human.

A quarter of doctors in the United States are international graduates. Our roots are all over the world, spanning generations. Our sense of belonging comes from embracing all forms of humanity. See the injured people and stand beside them. Send text messages of support and sign petitions. Whether for Iran, Ukraine, Afghanistan, Turkey or Sudan, these actions connect us like a part of the body.

# Iran #

It’s been eight days since the Tokyo Olympic Games ended.

The national team won 38 gold medals, 32 silver medals and 18 bronze medals, which made us feel the strength of our motherland.

The athletes who returned to China for isolation have never been idle.

Trampoline champion Zhu Xueying took a yoga mat and a yoga ball with her, and even set up a mini trampoline beside the bed. I have to say, it was a champion.

Li Fabin, a weightlifting champion, practiced handstand with only two boxes of water, as if in a gym.

Wang Shun, who won the 200-meter medley, squatted and stood up without any equipment …

As long as people who really want to exercise, not to mention that there is no venue and no equipment, it is the most difficult isolation period, so it does not hinder.

Don’t blame netizens for commenting:"In the future, my unconditional excuses for exercising at home are gone."

We have long known that we are often beaten in the face. Many times we are tired, stressed, and have a headache and brain fever, which are just rhetoric and have nothing to do with the exercise itself.

The hardest thing about exercise is not the process of doing it, but the decision to do it.

When you really start exercising, you will find that it is too cured!

A while ago, there was a way to exercise while playing mobile phones on the Internet:

You can lie on your stomach and lie down, paralyzed in various positions, as long as you move your legs, it looks relaxed.

But the people who really tried it said this:

"I don’t want to move after two moves. I want to play with my mobile phone quietly."

"As soon as I lie in bed, I really don’t want to move."

"I have to raise my mobile phone, my arm is too tired …"

It doesn’t take long or much trouble to exercise in a down-to-earth manner. On the contrary, the more you think about being lazy and don’t want to move, the harder it will be to move in the future.

Sometimes, fatigue is not the amount of activity, but perhaps nothing.

Sometimes, it is not because you are tired that you lie down, but because you lie down.

Fatigue and burnout have long been a modern disease.

I have seen a post: "What kind of experience is it to exercise for an hour every day?"

Answer that the Lord goes to work normally every day, and he is indescribably tired, even when he returns home.

He is introverted. He can either go to the bookstore on weekends, play games, and occasionally get together for dinner, all of which can be done for half a day.

However, his physical foundation is already thin, and with high-intensity work, it is almost impossible to cope easily.

Until he made up his mind and set himself an exercise plan.

Practice bench press, back pull and leg flexion and extension.

There is an action called Dumbbell Flying Birds, which requires lying on a stool, stepping on the floor with two feet and reaching out with dumbbells in both hands. It is very standard to do it.

He persisted for 10 months, got rid of fat and got abdominal muscles, and the whole person changed.

The diet is more and more regular, and when I get home every day, my face is no longer tired.

After exercising, I found that those things that once tired him to death were nothing more than that. Besides work, I could do things I like, fall in love, and do a lot.

It used to be said that if you don’t die, you won’t die, and if you don’t shout tired, you won’t be tired. Later, I found out that those tired reactions are all your real physical state.

Enough physical strength, fatigue won’t last long.

Never stop until you like sports.

When you feel the thrill of exercise, you don’t want to stop, especially when you taste the sweetness.

After all, this is the best relaxation.

People who exercise for a long time can easily understand:My brain has become clear.

This is not a coincidence, but a necessity.

A study in the United States shows that,

Middle-aged people do 75 minutes of moderate and high-intensity exercise every week, which is very effective in promoting brain health and maintaining brain structure.

The risk of brain lesions and cerebral infarction in old age will also be greatly reduced.

The most direct benefit is to do things more smoothly.

The amount of information we receive every day is huge, which is difficult for our brains to digest.

When reading a book, I can’t concentrate. After watching a small video for 3 seconds, I unconsciously want to cross it away, let alone really meet something, which requires deep thinking.

The brain is like every part of the body. If you use it too hard at a time, it will strike.

It will become stronger with constant exercise.

Tao Hong, an actor, accidentally entered the show business at the age of 22. He just made a play and was admitted to the Central Academy of Drama with full marks. She is the first student to get full marks in Chinese opera.

Before she was 30 years old, she became the winner of the Golden Rooster Award and the China Watch Award.

When she retired, she was silent. Two years ago, a film "Little Joy" became a big fire again. Even Bo Huang praised her: "She is a very smart person."

She was on the synchronized swimming team when she was very young. Even after retiring as an actress, she often practiced water yoga. Pilates, morning running, never broken.

After exercise, everything is easy to do.

If you don’t think it’s enough, you can look at Academician Zhong Nanshan, now 85 years old, who is still fighting against the epidemic when Delta virus spreads.

He fought against SARS at the age of 67 and studied COVID-19 in recent two years. His mind never stopped.

In these years, he is either treating people or on his way to treat them.

He also exercises three times a week for decades to make his brain run at high speed.

Even when he is on a business trip, he will take a stretcher and do some simple exercise. There are dumbbells and treadmills at home, and everything is available.

There is no one with a simple mind, developed limbs and a truly developed mind, and the limbs will never be simple.

Envy others’ Excellence, envy others’ ease, but I don’t know that kung fu is behind me.

Living clearly and working clearly are all in sports, which has created a strong mind.

The exercise you are doing now has surprises waiting for you in the future.

When a person is tired physically, he can rest, his brain is tired, and he can relax, most afraid of being tired.

Your state of mind directly determines your state.

Psychology has long been studied, and people who exercise regularly are much less likely to suffer from depression.

For everyone who works hard, the mentality is something that can be adjusted.

Some netizens shared her experience when she was unemployed, and she could collapse at any little thing.

A colleague who squeezed her out everywhere before leaving her job was promoted to the leadership. She was treated as an idiot and made a particularly unpleasant noise before leaving.

She was depressed for a time, so she didn’t look for a job. She was too scared to sleep at night and had to turn on the light.

Occasionally drinking with friends, and staring at the ceiling all night when I come back, I repeatedly doubt myself.

At that time, there was a reality show in the workplace on TV. In the camera, the boy asked the leader, "Am I really bad?"

She sat on the sofa and immediately burst into tears.

It was really difficult to start exercising. She got up the courage to run downstairs, climbed the stairs back and forth with her fat, and soon she gasped and often felt depressed.

Slowly, she began to adapt, increased exercise and went to the gym to practice.

She finally came out of the emotional black hole, and she could meditate by herself, find something to do, and began to enjoy the loneliness of doing nothing every minute.

Even the diet became regular, and she began to cook rich meals for herself, rewarding herself and enjoying every good weather.

When she is alone, she is also in the mood to read books and watch movies, and often makes videos to record her life. She also bought a full set of review materials, and finally had time to read the business English certificate that she had always wanted to take.

When you are at the bottom, you have to fend for yourself.

Doing happy things and thinking from different angles is superficial and most direct, and it depends on exercise.

Dopamine produced by exercise can help you.

Sweating, or the same dilemma, but you unconsciously completed the adjustment.

You don’t have to force yourself to smile, but you have a smile unconsciously.

The fashion blogger @ 发发发发发 said that every day, someone asked her how to stick to sports punching, but in her opinion, only those who don’t like it need to stick to it.

Exercise is just like eating and sleeping, even more enjoyable.

With the good mood gained in sports, even the unhappiness of life can be swept away.

Before we go to the gym, there are always countless hesitations: "It’s raining, it’s too hot, it’s troublesome to work overtime today, have dinner at night and change into sportswear, and the equipment is not ready yet …"

But if you ask those who exercise regularly, they only have one sentence: "Put on your running shoes and set off."

Exercise should not be a kind of suffering.

When the sweat comes down, you will cure all the fatigue, and your body, mind and mood will gradually improve.

Exercise is an investment with the highest rate of return and will not regret it.

Because when you love sports, happiness will love you.

Take the first step and experience a real relaxation.

author | yew, born in 1990, is an iron lady, whose pen can turn into a knife, and her eyebrows and eyes are smiling.

picture | vision china

As the saying goes, women who can dress are more attractive. Look at those who are really temperament. In fact, their face value may not be so outstanding, but because they can dress and their clothes are online, they always leave a good impression on people. So, as ordinary people, how should we match them in our daily lives? You can take a look at the ideas of the following fashion hipsters. They also wear fashion charm with classic models, which looks particularly amazing and is worth learning.

1, tailoring design

There are many factors to pay attention to when dressing. The first thing is to look at the tailoring and design of a dress, compared with that fancy dress. Most people are more suitable to wear this basic model in their daily life, just like a simple shirt, which is low-key and durable, and it is also very temperament when worn on the body. The cutting design is simple and does not incorporate too many complicated designs, so it is very convenient to control.

2, materials and fabrics

Another thing to look at is the fabric. A person can dress and of course choose clothes. They will choose high-quality clothes for themselves, so that they will look more beautiful when they are matched. For example, many girls usually choose these satin and velvet clothes, which are relatively advanced and still have a lot of temperament when they wear them.

3, low-key and advanced color matching

Another point is the color matching of clothes, which is ignored by many people. In fact, there are many girls who usually ignore the color of clothes when they buy clothes. They always think that as long as the style they wear is personalized enough, but if the color doesn’t suit you, it’s no use matching it yourself. We have to choose advanced colors, such as white and khaki, which are more elegant.

Especially white, a classic color, is really a color that most people will choose first. White is very eye-catching and versatile. It can be combined with all kinds of colors you like, and it will feel beautiful when you wear it on your body. Like these combinations of white and khaki, they are very elegant, simple and fashionable, and can modify your skin color.

You don’t need to buy too much clothes in autumn. After all, quality is more important than quantity. You can choose this simple knitted cardigan, which is very gentle to wear on your body. A simple knitted cardigan with a T-shirt can reflect the layering, and this collocation method is also very gentle, and you can also match it directly in daily wear.

You can also choose to wear a suit, which is very fashionable and capable. Like the following goddesses, they are concave in black, gray and white suits. It really saves a lot of time by using the matching of suits, which looks very attractive. This matching of suits adjusts the proportion of individuals’ bodies and looks intellectual and generous.

Simple sweaters also have different interpretations. Sisters can try to choose these colorful sweaters for themselves when choosing, which will make them more energetic, such as fluorescent green or rose red sweaters, which are particularly beautiful and fashionable.

Shirts with wide-leg pants are already a classic look. Sisters who are not good at matching can also match them directly. These simple short shirts with high-waisted wide-leg pants look neat and free, and they are very energetic. At the same time, they can also adjust their bodies with the help of short tops and long bottoms.

These fashionable windbreaker coats look cool and sassy when worn on the body. A medium-long windbreaker is domineering on the body, and the waist-closing design helps us to modify our figure, which can also avoid wearing dullness, and the overall look is quite easy to increase. If you’re worried that it’s not fashionable enough, just combine these boots to match it, so it’s really exciting to wear.

The charm of basic models is greater than expected. The girls above choose various basic models for themselves, which are low-key and generous and full of charm. Combining with some personalized matching skills, you can reflect your charm and add good temperament.

Disclaimer: The text is original, and the pictures are from the Internet. If there is any infringement, please contact us to delete it. Thank you. Text /9

In recent years, with the in-depth implementation of the national cultural digitalization strategy, digital technology has promoted the increasing number of cultural market players in China, and the scale of culture and related industries has also been expanding. China International Cultural Trade Development Report (2023) pointed out that in 2022, the total import and export volume of foreign cultural products in China was 180.27 billion US dollars, the export trade volume was about 163.68 billion US dollars, and the import trade volume was about 16.59 billion US dollars. Among them, the proportion of China in the import and export trade of cultural and creative products in the global market is generally on the rise, and the total export value is close to 40%. China’s international cultural trade has entered a new round of rapid development stage, which has become a new focus to stimulate the growth of China’s international trade.

In the global market, there will be an expansionist tendency in the process of cultural trade, such as unbalanced output and input, uneven cultural trade and so on, which will impact the cultural traditions, values and lifestyles of the trading countries. At present, maintaining national cultural trade security and promoting the high-quality development of cultural industries have become an important issue facing China.

The security of cultural trade is characterized by two-way. The exporting country of cultural trade penetrates the ideology, values and lifestyle of the target country through cultural products and services. Correspondingly, the importing country protects and develops its national culture, adjusts its cultural development strategy, gives play to its comparative advantages, and expands its cultural trade output, so as to resist the influence of foreign culture on its own country. Therefore, the national cultural trade security is influenced by two factors: the cohesion of domestic mainstream culture and the international competitiveness of cultural industries.

On the one hand, the safety factor of a country’s cultural trade is closely related to the cohesion of domestic mainstream culture. Different from the tool attribute of industrial FMCG, which aims to meet the basic needs of human beings, cultural products have emotional attributes, and their consumption experience depends on specific values and aesthetic resonance. The stronger the cohesion of domestic mainstream culture, the more cultural enterprises attach importance to the inheritance and innovation of their own culture, and cultural products and services can more accurately meet the cultural consumption needs of their own people. Local original cultural products dominate the domestic market, which can effectively hedge the impact of cultural products and services from other countries on their own people’s values, thinking habits and lifestyles. On the other hand, when our people are more chasing foreign cultural products and services, and the country’s international cultural trade shows a deficit, the domestic market will be squeezed by a large number of foreign cultural products, the country’s original cultural traditions and value orientation will be seriously impacted, and the security pressure faced by the national cultural industry will increase. On the other hand, the national cultural trade security is also positively related to the international competitiveness of the country’s cultural products and services. The greater the share of a country’s cultural products and services in the international market, the higher the consumer recognition, the higher the country’s trade discourse power and rulemaking power in the international market, and the more capable it is to safeguard its own cultural trade interests from infringement and ensure the normal operation of the foreign cultural trade system from destruction and threat.

In today’s world, cultural thoughts are stirring each other and different values are playing games with each other. Vigorously developing cultural trade can not only gain economic benefits, but also prevent the erosion and impact of foreign cultures and values on domestic culture, and spread domestic cultural values and thinking habits abroad, thus affecting a country’s international status and international influence. The Chinese nation has a rich cultural heritage and rich cultural resources. It is the only way to safeguard the national cultural trade security and promote the "going out" of culture by giving full play to the innate advantages of China’s cultural resources, deeply tapping the huge potential of the domestic cultural market, strengthening the industrial characteristics of "content is king" and constantly exploring overseas markets. (Cheng Bing is an assistant researcher at the Cultural Development Strategy Research Center of China Academy of Art)

Source: Guangming Net

Every edited: Zhao Yun

On December 1, the three major indexes of A-shares fluctuated and sorted out. As of the close, the Shanghai Composite Index rose by 0.07% to close at 3031.64 points. Shenzhen Component Index fell 0.07% to close at 9720.57 points; The growth enterprise market index rose 0.19% to close at 1926.28 points. In terms of industry sectors, the TMT tracks such as games, education, cultural media, Internet services, software development and communication services rose collectively, and the AI application side strengthened collectively, while the short drama and game sectors continued to be strong. Motors, auto parts, airports and general equipment sectors were among the top losers.

In the afternoon, after the news that the state-owned capital operation company entered the market to buy ETF came out, the index ushered in a turning point, with the Chinese prefix taking the lead, followed by AI+ dreaming back to the first half of the year, and the application side set off a daily limit. On December 1, the Shanghai and Shenzhen stock exchanges traded 834.1 billion yuan. In terms of northbound funds, Shanghai Stock Connect sold 4.062 billion yuan and Shenzhen Stock Connect sold 935 million yuan, and the two cities sold 4.997 billion yuan.

Source: Wind

On December 1st, the game ETF(516010) rose by 8.55%, and the movie ETF(516620) rose by 5.03%.

Source: wind

In the news, AIGC tools such as AI+ video quickly landed. At the beginning of the year, HeyGen launched, which can help users create promotional videos through AI digital people. Since Runway released Gen-2 in early November, AI video tools such as MetaEmuVideo, Byte PixelDance, and StableVideoDiffusion were released on 16th and 21st. On November 28th, Pika, an AI startup, announced that Pika1.0, its AI video generation software, launched a major upgrade and officially opened an early beta version after more than four months of internal community testing, which quickly became popular on major social media.

A leading A-share game company officially released the "Tiangong SkyAgents" platform on December 1st. On the Tiangong SkyAgents platform, users can deploy their own AIAgents in a few minutes through natural language and simple operation without code programming, and complete many personal tailor needs such as industry research report, document filling, trademark design, and even fitness plan and travel flight reservation. A leading A-share game company is also developing a series of "Three-body" games, and plans to build a large model of the domestic game industry with Yuncong Technology.

Tencent’s companies issued a "script solicitation order" to enter the short drama industry. The platform promises to bring 15,000-50,000 guaranteed remuneration to the authors, and a maximum of 2% of the running accounts. Reading Group has unified requirements and regulations in four aspects: content standard, original submission requirements, adaptation submission requirements and submission instructions. The short play market has entered the stage of a hundred flowers blooming. The platform with rich IP reserves and strong script development ability is helpful to grasp the audience’s aesthetics, help the writers to create and adapt the content, pave the way for the future short play content, and is expected to seize the market share in advance. The game sector with fundamental advantages can be given priority.

In terms of film and television, the recent release of two high-topic films has led to the marginal recovery of the film market. "I am a mountain" has been searched in Weibo many times, and the suspense film Across the Furious Sea is the second film with a box office forecast exceeding 500 million after the National Day file. Driven by this, the weekend box office is showing a marginal improvement trend, and the Saturday/Sunday box office has reached the highest since the National Day file. There are still many blockbuster films released in December, which is expected to undertake a relatively high enthusiasm for watching movies, and the film market is expected to continue to recover. It is estimated that there is still room for recovery in the film market in 2024, which is expected to grow steadily to 58-60 billion yuan, basically returning to the level of 2019 (64.266 billion yuan).

At the same time, the game film and television industry is the most certain direction for AIGC to reduce costs and increase efficiency. With the accelerated investment in the industry, industry changes such as reducing costs and increasing efficiency and playing innovation will be gradually reflected. Under the normalization of the version number, the supply cycle of the game industry is gradually opened; The audience’s willingness to watch movies rebounded, the demand for film and television picked up, and the prosperity of the game and film industry continued to rise. After pre-adjustment, the cost performance of plate investment has improved.

From the catalyst point of view, the rapid landing of AI+ video (pika, heygen), the expected release of Apple MR, and the new increment of AR glasses, the media has a lot to watch in the New Year’s market. The market space of the industry is still relatively broad, and it has certain allocation value after the callback. We can continue to pay attention to the investment opportunities of game ETF(516010), film ETF(516620) and other related targets.

Both the software and computer sectors achieved good gains that day, with the software ETF(515230) closing up by 3.12% and the computer ETF(512720) closing up by 2.89%.

Source: Wind

From the policy point of view, the computer software sector bears the important mission of the transition from industrial economy to digital economy. Report to the 20th CPC National Congress of the Party has drawn a grand blueprint for the deep integration of digital economy and real economy. At present, the digital transformation of manufacturing industry has become the general trend. With the infiltration and integration of new generation information technologies such as big data, artificial intelligence and blockchain into manufacturing industry, the value of data elements has been further released. The computer software sector plays a decisive role in promoting business process transformation and promoting fundamental changes in production methods, organizational forms and business models of enterprises.

A detailed analysis of the subdivision direction of the computer software sector shows that artificial intelligence is a main line with high certainty at present, and the world is waiting for highly active AI applications to achieve a "closed loop", thus driving the next round of growth from computing power to application penetration. In the domestic market, data elements continue to brew. In April 2020, China explicitly listed data elements as new production factors for the first time. By 2H23, the data industry has ushered in a series of top-level design catalysis, and data elements are expected to become an important main line of the computer software sector.

From the perspective of supply and demand, Xinchuang and the digitalization of central state-owned enterprises are expected to lead the computer software sector to open up new growth space. Under the background of weak downstream digitalization demand and delayed digitalization expenditure of SME customers in 2023, the digitalization investment of central state-owned enterprises still shows some resilience in the big environment. With the release of new demand for digitalization and the promotion of industry localization, the digitalization investment of central state-owned enterprises is expected to continue marginal upward in the following quarter, leading the computer software market to open up long-term and stable growth space.

Interested partners can pay attention to the software ETF(515230) and the computer ETF(512720) to grasp the overall investment opportunities in the computer and software fields, or they can pay attention to the Xinchuang ETF(159537) to lay out the investment opportunities for information technology application innovation with one click, but they should also be wary of the fluctuation risk because the short-term orders are less than expected.

Risk warning:

Investors should fully understand the difference between fixed-term investment and lump-sum withdrawal of funds. Regular fixed investment is a simple and easy way to guide investors to make long-term investment and average investment cost. However, fixed-term investment can not avoid the inherent risks of fund investment, can not guarantee investors to obtain income, and is not an equivalent financial management method to replace savings. Both stock ETF/LOF funds are securities investment funds with higher expected risks and expected returns, and their expected returns and expected risks are higher than those of hybrid funds, bond funds and money market funds. Fund assets invested in science and technology innovation board and GEM stocks will face unique risks caused by differences in investment targets, market systems and trading rules, so investors should pay attention to them. The short-term ups and downs of the sector/fund are only used as auxiliary materials for the analysis of the article, for reference only, and do not constitute a guarantee for the fund’s performance. The short-term performance of individual stocks mentioned in this paper is for reference only, and does not constitute a stock recommendation, nor does it constitute a forecast and guarantee for the performance of the fund. The above views are for reference only and do not constitute investment suggestions or commitments. If you need to buy related fund products, please pay attention to the relevant regulations on investor suitability management, make risk assessment in advance, and buy fund products with matching risk levels according to your own risk tolerance. The fund is risky and needs to be cautious in investment.

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