Film and television "multiple births" emerge one after another. New stories or repeated creations?
"If wrinkles will eventually be engraved on your forehead, you can only do it, and don’t let wrinkles be engraved on your heart." Five years ago, this line in the movie "Chinese Partner" made many people sigh. It tells romantically that the heart of struggle cannot be old and will not be old. Later, this film was regarded as the first successful footnote of the entrepreneurial theme of domestic films.
In the past five years, the TV series Partner has been broadcast on Beijing Satellite TV and Youku Video. The new drama is not only created by the screenwriter of the shadow version, but also follows the narrative framework and character setting of the big screen. As the "standard" of entrepreneurial drama, the lines in the drama also have inspirational elements, such as "we choose the road that is difficult", such as "You have the courage to turn back, why don’t you have the courage to stick to it". But these words did not arouse many ripples in the hearts of the audience, and the drama was even more bleak.
In recent years, "multiple births" in movies and TV series have emerged one after another. Some of them are based on the same IP, such as "Summer of Bubbles" and "To Youth", which have multiple film and television versions; Some are "new stories" that follow the same framework and apply a template, such as the current Partner. Except for the 2017 drama version of "White Deer Plain", the word-of-mouth far exceeds the previous film version, and most of the other film and television productions with the same title are not as good as the first version. What’s the problem?
The times are the best soil for entrepreneurial drama, and the creation divorced from the true background is like a castle in the air.
Like the movie "Chinese Partner", the protagonist in the play is also three brothers with different surnames: Gu Dongqing — — Huo Zhiyuan, a farmer’s child who has been studying for many years — — Self-confident to conceited top student, Prince — — Trend youth, romantics, characters can basically correspond to Cheng Dongqing, Meng Xiaojun and Wang Yang in the film. In the movie, a "Broad Sky" is a dream topic, and the TV series "Partner" uses the same band’s "Lover" throughout. In addition, it is the story that the three brothers met each other when they were young, and they were alienated and finally succeeded in starting a business. The two versions of the film and television seem to have the same "formula". However, due to the stripping of a creative element, the play has changed its taste.
The era is an element that creators can’t forget.
Although the film five years ago was sensational, it was old — — In the 1990s, the "native children" counterattacked, the "American dream" became a daydream, and the myths of a generation under the collision of friendship, love, career and eastern and western cultures — — All of them have a realistic place because of the sense of the times, and the clothing, props and news pieces of corresponding historical nodes are also properly used. On the other hand, The Partner on the screen was listed in the front row of the expectation list before the broadcast, because the acting skills of Zhu Yawen and others were guaranteed, and the mainstream of the era of "mass entrepreneurship and innovation" provided a rich audience soil for entrepreneurial dramas. However, judging from the response after the broadcast, it was precisely the soil of the times that "turned against the enemy" and made the script timid.
The TV series began in 2002, when the three brothers dropped out of college, they first ran logistics and then moved to e-commerce. For the audience, the recent ten years are still vivid memories in everyone’s mind, and these businesses are also amazing industries that have sprung up in the Internet era. Therefore, when the people in the play are still questioning the logistics industry in 2008 and still can’t see the dawn of e-commerce entrepreneurship in 2010, it’s no wonder that the audience spit out, "Everything proves that they are really not suitable for entrepreneurship." Needless to say, a large number of advertisements and online buzzwords in the play are misplaced with the real year, which makes people puzzled.
Times is the best breeding ground for entrepreneurial dramas. The previous "Wenzhou Two Families" and "Chicken Feathers Fly to Heaven" are all successful demonstrations. On the contrary, works divorced from the real background can only be reduced to castles in the air.
To avoid repeated expression of similar themes, element stacking is by no means a good way to create a new "anti-routine"
Timeline chaos has become a big loophole. With the broadcast of "Partner" halfway through, the overloaded love scenes and far-fetched characters in the plot have made entrepreneurship more inexplicable.
The screenwriter arranged admirers for each of the three brothers. Northwest Wang Xiaoai fell in love with Gu Dongqing at first sight, and he couldn’t help but chase after love for thousands of miles and sent them the first bucket of gold for starting a business. Ma Xiaoqian, the daughter of a rich family, loved Huo Zhiyuan for many years, and acted as an "angel" to send money to the door when the three were cornered. Yang Zi and Xin Qing, who have excellent personal abilities, are fond of the prince and Gu Dongqing respectively, so they are willing to play lobbyists in the wine bureau. In a word, the entrepreneurial trio did not show too many bright spots, and almost every step of their career was inseparable from the support of love. Success depends on the opposite sex. It seems that it is not the routine script of "Big Lady" and "Mary Su".
The trio’s personal experiences are also too bizarre: they were framed and expelled from school, and they found a job because of their lack of schooling. They went to the northwest to deliver goods and met a "roadblock". When they started their first business, they caught up with the industry’s "bullying", and the "goddess" became friends with the three enemies because of their love. In addition, they experienced falling into the water, catching fire, suffering from depression, and betrayed each other in turn … … Counting it down, there are almost all kinds of strong plot types such as action, suspense and love.
The reason for the stacking of elements can be imagined. Entrepreneurship drama is not a new narrative. It seems that "entrepreneurship+"is the only way out to avoid repeated expression of similar themes. In fact, the entrepreneurial story is "new day, new day". To learn from the vast life, you don’t have to cover everything. Even if you only start from the internet entrepreneurship, you can also generate a new theory of entrepreneurship. Unfortunately, many film and television creations on the same topic have taken a similar detour. I mistakenly think that the more elements, the newer the expression. Film and television "multiple births" such as "In a hurry that year", "Why Shengxiao Mo" and "To Youth" all fall into another trap in the process of "anti-routine". As everyone knows, it is not so easy for the same script to attract the audience to "secondary consumption".
"Partner" set the template of "Chinese Partner" and rambled on the screen to tell the story. Its ratings and word-of-mouth are low, which is the attitude of the audience.
In fact, the phenomenon of "multiple births" in film and television has become a major trend in recent years. Those who have met with the audience include Du Lala’s Promotion, 33 Days of Lovelorn Love, Love of Hawthorn Tree, Why Shengxiao Mo, Hurriedly That Year, Love O2O, to the sky kingdom, Tomb Raider Notes, Returning to 20 Years Old, and so on.
There are also many in the future. The film "ipartment" released this Friday is the "second creation" of the TV version; The film "July and An Sheng", which was awarded at various awards ceremonies, started shooting the TV version in May this year. The two versions of the film and television works of "Sadness Against the River" have been finished, and are scheduled for the fall of 2019 and 2018 respectively; And "Assembly", "Fanghua", Operation Red Sea and other films have plans to shoot TV series … …
Regardless of whether "the film is changed to the drama" or "the drama is changed to the shadow", the word-of-mouth surpasses the previous work. At present, it seems that there is only one TV series "Bailuyuan" in 2017. Under the premise of content "spoiler", to attract the audience "secondary consumption", we should respect the law of creation, and the answer is clear at a glance.
Author: Wang Yan