[Roundtable Dialogue on "Striving Forward in the Direction Guided by the General Secretary: Historical Change in My Eyes"]

　　The five years since the 18th National Congress of the Communist Party of China have been extraordinary in the development of the Party and the country. In his "July 26th" speech, General Secretary of the Supreme Leader emphasized that in the past five years, the CPC Central Committee has scientifically grasped the development trend of today’s world and contemporary China, complied with the requirements of practice and people’s wishes, launched a series of major strategic measures, promulgated a series of major principles and policies, pushed forward a series of major tasks, solved many long-term unsolved problems, and accomplished many major events that had been tried but failed in the past. Among the nine major tasks listed by General Secretary of the Supreme Leader, the first one is: "We have comprehensively strengthened the party’s leadership and greatly enhanced the party’s cohesiveness, combat effectiveness, leadership and appeal." On the eve of the 19th National Congress of the Communist Party of China, this newspaper specially invites four experts and scholars to review the glorious course that the Communist Party of China (CPC) has gone through in the past five years and make an in-depth interpretation of "comprehensively strengthening the leadership of the Party".

　　Moderator: Luo Xu Wang Haokui

　　Jiabin: Xiong Yun (Vice President of China Pudong Cadre College)

　　Han Dongxue (Vice President of Chinese Political Science Association, Professor Tsinghua University)

　　Xu Yaotong (Professor of National School of Administration, former director of scientific research department)

　　Feng Cuiling (Party Secretary, School of Pharmaceutical Science and Technology, Tianjin University, National Excellent Party Worker)

　　1. What the mission requires.

　　Moderator: Of the nine "major tasks" summarized in the "July 26th" speech of the Supreme Leader, the first one is "comprehensively strengthening the Party’s leadership". What does this mean?

　　Yun Xiong:The Communist Party of China (CPC)’s leadership is the most essential feature of Socialism with Chinese characteristics and the greatest advantage of Socialism with Chinese characteristics system. Strengthening the party’s leadership in an all-round way is not only a historic achievement made by the party and the country in the past five years, but also the fundamental reason for other achievements made by the party and the country.

　　In the past five years, the key to our party’s solution to many long-term unsolved problems and many major events that we wanted to do in the past but failed to do is to comprehensively strengthen the party’s leadership. Only by further building the Party well and ensuring that our Party will always maintain its vigorous vitality and strong combat effectiveness can our Party lead the people to successfully meet major challenges, resist major risks, overcome major obstacles and resolve major contradictions, and constantly move from victory to new victory, thus providing the strongest political guarantee for realizing the Chinese dream.

　　Han Dongxue:Since the 18th National Congress of the Communist Party of China, facing the complicated international situation and domestic environment, comprehensively promoting the new great project of Party building is the key to the continuous innovation of Socialism with Chinese characteristics’s great cause.

　　The Communist Party of China (CPC) is the leading core of China’s modernization. If we want to give full play to the role of the ruling party, we must strengthen the party’s leading role in the country, constantly improve the party’s leadership style and ruling style, and promote the modernization of the national governance system and governance capacity. At the same time, to govern the country, we must first govern the party. Only by striving to achieve our own leap forward, can we continuously inject vitality into the cause of the party and the people.

　　Xu Yaotong:Building Socialism with Chinese characteristics is an extremely arduous undertaking and a great creative project in human history. We can neither find ready-made answers from Marxist books, nor copy the experiences and models of other countries. We are facing the dual tasks of reform and construction, and we will encounter all kinds of obstacles. Its arduousness, complexity and long-term nature are incomparable at any time in the past. Without the Party’s leadership and strategy, it is impossible to accomplish the great cause of Socialism with Chinese characteristics’s construction.

　　Only by strengthening the Communist Party of China (CPC)’s leadership, combining the universal principles of Marxism with China’s reality, and testing the road suitable for China’s national conditions through practical exploration, can we fully understand the construction law of Socialism with Chinese characteristics and formulate the correct line, principles and policies.

　　Feng Cuiling:We should be soberly aware that there are still some problems in the Party, such as the weakening of the advanced nature of some party member cadres, the weakness and laxity of some Party grass-roots organizations, formalism, bureaucracy and corruption. Failure to change this situation will weaken the party’s ruling ability, shake the party’s ruling foundation, and even ruin the bright future of our party and people.

　　Since the 18th National Congress of the Communist Party of China, under the leadership of the CPC Central Committee with the Supreme Leader as the core, many long-term unsolved problems have been solved, and many major events that we wanted to do in the past have been accomplished. The Communist Party of China (CPC) takes the overall situation into consideration and plays the core role of the Party’s leadership in all aspects of economy, politics, culture, society and ecological civilization. The development in all fields shows that "strengthening the Party’s leadership in an all-round way" is the mission and the need of the cause.

　　2. Always want to be with the people and work together.

　　Moderator: "The party’s cohesiveness, combat effectiveness, leadership and appeal" have been greatly enhanced. What are the aspects?

　　Yun Xiong:In the past five years, the CPC Central Committee with the Supreme Leader as the core has comprehensively examined the new changes in the world, national conditions and party conditions, placed the management of the party in an important strategic position, paid attention to strategic planning of party building from the top-level design, and pushed the new great project of party building to a new realm. Constantly promoting theoretical innovation and strengthening ideological and theoretical armed forces, the whole party has constantly strengthened the "four self-confidences" and firmly established the "four consciousnesses." Serious inner-party political life, the political ecology has been purified, the political environment has been continuously optimized, and a lively political situation has been formed day by day. Vigorously promote system construction, introduce and revise nearly 80 inner-party laws and regulations, and strictly manage the party and officials, which are more and more rules-based and evidence-based.

　　The vigorous promotion of party building has greatly enhanced the party’s cohesion, combat effectiveness, leadership and appeal. At present, the whole Party is more unified in thinking and pace. Party organizations at all levels and the vast number of party member and cadres resolutely safeguard the authority of the CPC Central Committee with the Supreme Leader as the core, consciously implement the various decision-making arrangements of the CPC Central Committee, and strive to achieve a firm response advocated by the CPC Central Committee, a firm implementation of the CPC Central Committee’s decisions, and a firm refusal to do so.

　　Han Dongxue:In the new century and new stage, the profound changes of the world, the national conditions and the party’s situation and various risk tests have put forward new and higher requirements for the Communist Party of China (CPC). Managing the party is not only related to the future and destiny of the party, but also to the future and destiny of the country and the nation.

　　In the past five years, from the party’s mass line education practice, the special education of "three strictness and three realities" and the study and education of "two studies and one doing", we have put forward clear requirements for ideological party building, and defined the rigid norms of institutional party building &hellip in the Regulations on Disciplinary Actions in the Communist Party of China (CPC), the Regulations on Inner-Party Supervision in the Communist Party of China (CPC) and Several Guidelines on Inner-Party Political Life under the New Situation; … A series of major arrangements and measures have always focused on maintaining the advanced nature and purity of the party and ensuring that the party is always at the forefront of the times.

　　Remain true to our original aspiration and keep our mission firmly in mind. In the past five years, the Communist Party of China (CPC) adhered to the fundamental purpose of serving the people wholeheartedly, adhered to the people-centered development thought, vigorously guaranteed and improved people’s livelihood, resolutely won the tough battle against poverty, respected the people’s dominant position, and ensured that the people were the masters of their own affairs … … It is the insistence on doing everything for the people and relying on the people that greatly enhances the party’s cohesiveness, combat effectiveness, leadership and appeal.

　　Xu Yaotong:In the past five years, the CPC Central Committee with the Supreme Leader as the core has taken the construction of work style as a breakthrough, unswervingly promoted the comprehensive and strict administration of the party, and made efforts to solve the outstanding problems that the people have most strongly reflected. The political life within the party has been updated, and the party’s ruling foundation and mass foundation have been further consolidated.

　　Comprehensively strengthen Party building to the grassroots level, promote the formation of a good employment orientation and institutional environment, and further highlight the role of party member as a vanguard model and a fighting fortress for grassroots party organizations … … The outstanding achievements in managing the party and the party have fulfilled the solemn promise of "striking while the iron is hot" and practiced the solemn oath of "always wanting to be with the people and working together".

　　Feng Cuiling:A political party, a political power, its future and destiny depend on people’s hearts.

　　In the past five years, the party’s ideological construction, organizational construction, work style construction, anti-corruption construction and system construction have been comprehensively strengthened. The whole party has earnestly carried out the party’s mass line education and practice activities, the special education of "three strictness and three realities" and the study and education of "two studies and one doing"; The Party Central Committee fought against corruption with an iron fist, and the tigers and flies fought together, and the serious illness and minor illness were treated together, which won the party’s heart and people’s hearts. The introduction of eight regulations on improving work style and keeping close contact with the masses has purified the political ecological environment and greatly enhanced the image of the party in the hearts of ordinary people; With the continuous development of economic construction and the improvement of people’s living standards, the people are the direct beneficiaries; The international political influence has been continuously improved, and the national culture has gone global, which has enhanced the national pride and cultural self-confidence of the broad masses of the people; The construction of ecological civilization has greatly improved the living environment of ordinary people. In the past five years, the party style and political style have been one of the new ones, which has won the heartfelt praise of the people.

　　3. The development of China needs a strong leadership core.

　　Moderator: The communiqué of the Sixth Plenary Session of the 18th CPC Central Committee formally put forward "the CPC Central Committee with the Supreme Leader as the core". What does this mean for the development of the party’s cause?

　　Xu Yaotong:The core position of the Supreme Leader General Secretary in the CPC Central Committee and the whole Party was formed in the practice of upholding and developing Socialism with Chinese characteristics’s new great struggle. Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has taken the lead in setting an example, firmly promoted the comprehensive and strict administration of the Party, adhered to the close combination of ideological party building and institutional party management, concentrated put in order’s party style, severely punished corruption, and purified the political ecology within the Party, which showed a new atmosphere in the political life within the Party and won the hearts and minds of the Party.

　　We should unite more closely around the CPC Central Committee with the Supreme Leader as the core with a high degree of consciousness, more firmly safeguard the authority of the CPC Central Committee with the Supreme Leader as the core, and strive to maintain a high degree of consistency with the CPC Central Committee with the Supreme Leader as the core in ideological and political actions.

　　Feng Cuiling:As the saying goes: the train runs fast, all by the headband. With his broad mind, deep friendship for the people and high responsibility for the Party, the Supreme Leader General Secretary led China, a huge train carrying more than 1.3 billion people of 56 ethnic groups, with new ideas, new ideas and new strategies. In the five years since the 18th CPC National Congress, he struggled forward and made great achievements in the country’s development. The leadership core of a country, a nation and a political party is very important. The Sixth Plenary Session of the Eighteenth Central Committee formally put forward the "CPC Central Committee with the Supreme Leader as the core", which is the aspiration of the party’s heart and people’s hearts, the luck of the party and the blessing of the people. It is expected that after the 19th National Congress, the CPC Central Committee with the Supreme Leader as the core will lead us to continue to win great victories in Socialism with Chinese characteristics.

　　Yun Xiong:Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has personally led the Central Leading Group for Comprehensively Deepening Reform, the Central Leading Group for Finance and Economics and other leading groups, and further strengthened leadership in economic construction, political construction, cultural construction, social construction, ecological civilization construction, military and national defense construction. Giving full play to the leading core role of the Party in overall planning and coordinating all parties has become the fundamental guarantee for overcoming various risk challenges.

　　The decision made at the Sixth Plenary Session of the 18th CPC Central Committee is of great and far-reaching significance for safeguarding the authority of the CPC Central Committee, maintaining the unity and centralized leadership of the Party, and ensuring new victories in the cause of Socialism with Chinese characteristics. This means that the party’s cause has a strong leadership core, winning a well-off society in an all-round way and realizing the Chinese dream have a fundamental guarantee, and the prosperous situation of the country’s long-term stability and people’s living and working in peace and contentment can be maintained for a long time.

　　Han Dongxue:The life and strength of the party depend on the unity and unity of the party, and the unity and unity of the party first lies in safeguarding the authority of the CPC Central Committee. Today, the Communist Party of China (CPC) is a big party with more than 89 million party member and more than 4.5 million grass-roots party organizations. The larger the organization is, the more it needs to maintain the authority of the CPC Central Committee, and the more it needs a strong leadership core.

　　Since the 18th National Congress, the strong leadership of the CPC Central Committee with the Supreme Leader as the core has become the most distinctive feature of China’s political life. The Sixth Plenary Session of the 18th CPC Central Committee defined the core position of the Supreme Leader General Secretary, which was a far-reaching strategic decision, formed in the process of leading and advancing great struggles, great undertakings and great projects, and was the choice of the whole party, the people and the history and practice.

　　4. Deliver excellent answers to the Party and the people with solid work.

　　Moderator: Why do party member cadres have to strengthen the "four consciousnesses" and strengthen the "four self-confidences"?

　　Han Dongxue:Ideological Party Building is the Communist Party of China (CPC)’s fine tradition and the way to strengthen the soul. We should use the development practice of contemporary China and the latest achievements of Marxism in China to educate party member cadres, strengthen the "four self-confidences" and "four consciousnesses", take a clear-cut stand on politics, strictly abide by political discipline and rules, and maintain a high degree of consistency with the CPC Central Committee with the Supreme Leader as the core in ideological and political actions. Only in this way can we form a strong political leading force and maximize the will and strength of the whole party and the people throughout the country. Strengthening the "four self-confidences" and strengthening the "four consciousnesses" is a dynamic process. We should constantly improve our political stance and political consciousness and hand in excellent answers to the party and the people with down-to-earth work.

　　Yun Xiong:Under the new historical conditions, strengthening the "four consciousnesses" is an important measure to strengthen party building, adhere to the centralized and unified leadership of the CPC Central Committee, enhance the unity and unity of the party, and form the centripetal force, cohesion and combat effectiveness of the whole party, which has rich ideological connotations.

　　Only by strengthening the "four consciousnesses" can party member cadres consciously maintain a high degree of consistency with the CPC Central Committee in ideological and political actions, and make our party more United and strong, and always become the strong leadership core of the cause of Socialism with Chinese characteristics.

　　Xu Yaotong:Flags lead the way, and roads determine fate. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has held high the great banner of Socialism with Chinese characteristics, led the whole party and the people of all ethnic groups to overcome all difficulties and break the waves, and pushed the great cause of Socialism with Chinese characteristics into a new stage. In order to learn and understand the spirit of the important speech of the Supreme Leader on July 26th, we must further strengthen the "four consciousnesses", always strengthen the "four self-confidences", and earnestly enhance the implementation of political consciousness and action consciousness.

　　Feng Cuiling:In the process of winning the Chinese dream of a well-off society in an all-round way and realizing the great rejuvenation of the Chinese nation, it is urgent for party member cadres to keep a clear political mind, stand firm and correct in their political stance, and always adhere to their faith in Marxism, Socialism with Chinese characteristics and communism, and their absolute loyalty to the party and the people. By strengthening the "four consciousnesses" and strengthening the "four self-confidences", we can make our Party more United and strong, and always become the strong leadership core of Socialism with Chinese characteristics’s cause, and then lead the broad masses of people to build a well-off society in an all-round way, accelerate socialist modernization and realize the great rejuvenation of the Chinese nation.

　　5. Constant dripping wears away the stone

　　Moderator: What is the practical and long-term significance of solidly promoting the normalization and institutionalization of "two studies and one doing" learning and education?

　　Feng Cuiling:To promote the normalization and institutionalization of "two studies and one doing" learning and education is to require party organizations at all levels to always put ideological education in the first place, educate and guide the vast number of party member to learn, practice and realize, and constantly strengthen the "four consciousnesses"; It is required that all party member always adhere to the party constitution Party Rules to regulate their behavior, always arm their minds, guide practice and promote their work with the spirit of the series of important speeches by the Supreme Leader General Secretary, and ensure that leading cadres in party member are loyal and clean, and play a vanguard and exemplary role. Steadily promoting the normalization and institutionalization of the study and education of "two studies and one doing" is an effective way to continuously strengthen the ideological and political construction of the Party, which is of great and far-reaching significance to further unify the thinking of the whole Party, ensure that the whole Party is more closely United around the CPC Central Committee with the supreme leader as the core, and constantly create a new situation in the cause of Socialism with Chinese characteristics.

　　Yun Xiong:Carrying out the study and education of "two studies and one doing" is an important practice to implement party constitution’s requirements on strengthening education management in party member and deepening inner-party education for all party member, an important measure to promote inner-party education from "key minority" to party member and from centralized education to regular education, and an important deployment to strengthen the party’s ideological and political construction.

　　Steadily promoting the normalization and institutionalization of "two studies and one doing" study and education will, from a practical point of view, help to solve some problems such as party member’s vague ideals and beliefs, the party’s weak consciousness, vague concepts of purpose, listlessness and misconduct, and guide and push party member to be a qualified party member who stresses politics, belief, rules, discipline, morality, conduct, dedication and achievement. In the long run, it is of great and far-reaching significance to ensure that the whole party is more closely United around the CPC Central Committee with the Supreme Leader as the core, to make our party more cohesive, combat-effective, leading and appealing, and to constantly push forward the cause of Socialism with Chinese characteristics to open up a new prospect.

　　Xu Yaotong:In my opinion, to promote the normalization and institutionalization of "two studies and one doing" study and education, the key is to deepen the expansion of "doing", better educate and guide the vast number of party member to be qualified in politics, discipline, morality and function according to the standard of "four stresses and four haves", and constantly improve their political consciousness, so as to truly become a qualified Communist party member. We must adhere to the combination of learning and doing, promote learning and doing, highlight problem orientation, and rectify problems. We should focus on finding and analyzing whether our ideals and beliefs are firm, whether we are loyal and honest to the Party, whether we have a clear-cut stand in front of major issues, and whether we are highly consistent with the CPC Central Committee on major issues by referring to party constitution’s party rules, series of speeches, and advanced models. We should focus on solving the problems such as the party’s weak consciousness, weak organizational concept, and insufficient role, so as to further establish party member’s vanguard image and reflect the power of faith with actions.

　　Han Dongxue:To promote the normalization and institutionalization of "two studies and one doing" study and education, we must also expand the word "learning", thoroughly study party constitution’s party rules and regulations, and thoroughly study the spirit of the series of important speeches by the Supreme Leader General Secretary.

　　Ideological consciousness is a prerequisite for "learning deeply and learning often" If there is no consciousness of "I save myself three times a day", how can there be the perseverance of "rushing without stopping, dripping water wears through"? In order to deepen and expand the word "learning", we must first have a clear understanding and full preparation for grasping the long-term and the long-term. Inner-party education cannot be accomplished in one battle. The pace of self-purification, self-improvement, self-innovation and self-improvement of our party has never ended.

　　On the issue of rejuvenating and strengthening the Party, we must adhere to Do not forget your initiative mind, keep our mission in mind, strictly manage the Party and forge ahead. We should fully understand the great political significance, theoretical significance, practical significance and methodological significance of the series of important speeches by General Secretary of the Supreme Leader, take in-depth study of the spirit of the series of important speeches by General Secretary of the Supreme Leader as a compulsory course, insist on systematic study, in-depth study and follow-up study, so as to believe in learning, think while learning, and practice learning, effectively unify thoughts and actions with the spirit of speeches, and consciously guide new practice with developing Marxism, greeting the successfully convening of the 19th National Congress of the CPC with excellent achievements.

　　 (Portrait: painted by Guo Hongsong)

Liu Changting, male, graduated from Shanghai Second Military Medical University. He has successively served as a resident, attending physician, deputy chief physician, associate professor, chief physician, professor and doctoral supervisor in the respiratory department of the South Building of the General Hospital of the People’s Liberation Army, and has been the chief scientist of the 973 Project. The earliest systematic research on space biomedicine in China has made important contributions to the development of space biomedicine in China. He is a pioneer and founder in the field of space medical microbiology in China.

1 Profile of people

Liu Changting, male, from Lu ‘an City, Anhui Province, has worked in the PLA General Hospital since he graduated from the Second Military Medical University in August 1978. He is currently honorary director, chief physician, professor and doctoral supervisor of the Respiratory Department of the South Building of the PLA General Hospital, member of the Inspection Committee of the PLA General Hospital, member of the Standing Committee of the Science and Technology Committee of the PLA General Hospital, director of the Space Biomedical Laboratory, civilian level I, technical level II, and chief scientist of the National Key Basic Research and Development Plan (973 Plan).

Professor Liu Changting has long worked in the front line of health care and clinic. In medical treatment, he always takes "don’t let patients and themselves regret" as his motto. In his 38 years of clinical work, he has never missed diagnosis and misdiagnosis. He is approachable and strict with himself, and regards fame and fortune as light as water and his career as heavy as a mountain. Medical ethics is the soul of the doctor, and it is his standard to do first-class work, create first-class performance and pursue first-class level and realm. Through long-term medical practice and a lot of clinical work, a set of diagnosis and treatment programs for chronic obstructive pulmonary disease, lung cancer, lung infection, pleural disease, pulmonary critical illness and other diseases have been formed. In health care, he always maintains the spirit of "loyalty and dedication, seeking truth and being pragmatic, harmonious and innovative, and bravely climbing the peak", showing the noble realm of a loyal health care expert. As the backbone of health care, he often organizes consultations and rescues for critically ill and difficult patients inside and outside the hospital, with meticulous diagnosis and treatment thinking, reasonable treatment plan and good treatment effect, which is highly praised by colleagues and health care objects.

Since assuming the post of director in January, 2008, the leading team has won the advanced collective of the Health Care Committee of the Central Military Commission, the excellent Party branch of the hospital for many times, the advanced department of post skills training, the innovative advanced collective of the hospital, the best unit of the hospital’s medical performance award, and the advanced unit of the hospital’s grassroots construction. At first, a sub-specialty of respiratory diseases for the elderly was established in China, and the construction of laboratory, ventilator room, lung function room, blood gas analysis room and bronchoscope room was strengthened, and a space biomedical laboratory was established. The first batch became the "research department" of the PLA General Hospital; Put forward ten concepts of team culture in respiratory department of South Building; Put forward ten rules of clinical scientific service in respiratory department of South Building; Establish and improve the incentive mechanism of departments; Composed the song of respiratory science in the south building; Held more than 20 national and Beijing academic conferences on respiratory diseases of the elderly; During his tenure as department director, the patient satisfaction rate was 99.86%. In 2013, the subject evaluation was the first in the clinical department of Nanlou. Experts believe that the department he led is leading in China and is the leader of respiratory diseases in the elderly in China.

2 social service

He is a member of the Standing Committee of the Scientific Committee of the General Hospital of the People’s Liberation Army, a member of the Inspection Committee of the Hospital, a deputy head of the Respiratory Department of the Chinese Geriatric Medical Association, a member of the Standing Committee of the Respiratory Branch of the Chinese Geriatric Medical Research Association, a deputy director of the respiratory and critical illness expert committee of the Chinese Geriatric Medical Association, an expert in the planning of China’s space station, a director of the China Aerospace Society, and an executive deputy director of the aerospace medical engineering and space biology professional committee of the Chinese Aerospace Society; Standing editorial board and editorial board of more than 20 magazines at home and abroad.

3 academic achievements

The earliest systematic research on space biomedicine in China has made important contributions to the development of space biomedicine in China. He is a pioneer and founder in the field of space medical microbiology in China. Presided over the research on the variation law of space microorganisms and new strategies for prevention and control of important infectious diseases, presided over the research on microbial corrosion mechanism in space environment and presided over the research on space biopharmaceuticals; Presided over the research on the influence of microgravity on human body and the biological effect of weightlessness, presided over the research on the influence of microgravity on human body, and presided over the basic research on the protection of weightlessness on human body. Aiming at the microbial protection of space environment, the influence and mechanism of space environment on microorganisms were comprehensively and systematically studied, and the theory of molecular effect of space microorganisms was put forward, which opened up a new field of clinical microorganisms in space medical protection.

Over the years, Liu Changting has always followed the forefront of medical science and technology development at home and abroad, carried out extensive clinical and scientific research work in combination with practice, persisted in in in-depth research and exploration, and constantly achieved new results. In 1997, he led the team to take the lead in conducting space biomedical research in China; In 2006, the first domestic seminar on space biomedical research and application was organized; In 2007, he led the establishment of the Space Biology Committee of the Chinese Academy of Astronautics (in 2009, he merged with the Space Medical Engineering Committee of the Chinese Academy of Astronautics to form the Space Medical Engineering and Space Biology Committee of the Chinese Academy of Astronautics); In 2008, he took the lead in editing the monograph "Research and Exploration of Space Life Science" in China, and later edited the first "Basic and Applied Research of Space Microbes" in China. Breakthrough progress has been made in the biological effect of weightlessness, the influence of space environment on microorganisms and its application research, and many innovative and practical achievements have been obtained, and remarkable application results have been achieved in the comprehensive interdisciplinary field of manned space flight. He has undertaken and completed 27 national and provincial-level projects with the first person in charge; A total of 276 papers were published by the first author or correspondent; Twenty-five strains of microbial variation species were named after LCT(Liu Chang Ting), and their whole genome sequences have been included in the NCBI database of the United States. With the first person to complete, he won 23 national invention patents and 2 utility model and design patents; Editor-in-chief of 10 monographs (1 was rated as the "Eleventh Five-Year Plan" national key book);The first finisher won the second prize of national scientific and technological progress, the first prize of Beijing scientific and technological progress and the first prize of the whole army; Won five first and second prizes (ranking 1, 1, 1, 2 and 3) for scientific and technological progress and medical achievements at provincial and ministerial levels.

Professor Liu Changting has trained more than 40 postdoctoral, doctoral and master’s students, among whom 4 students have grown into department administrative directors and chief physicians, and 17 students are deputy chief physicians. More than 40 masters, doctors and postdoctoral students have been trained; Among them, 3 postdoctoral fellows received the support of China Postdoctoral Science Fund, 1 postdoctoral fellow received the third-class post allowance of the whole army, 2 were rated as Beijing science and technology stars, and 1 was rated as one of the top 100 talents in the hospital. Won the national education department doctoral academic newcomer award, national scholarship, top ten outstanding young people of Nankai University, first-class scholarship for outstanding doctoral students of Nankai University, top ten medical students of Nankai University, and Zhou Enlai Scholarship; One student was awarded an excellent master’s degree in Beijing; Three papers were rated as excellent papers by PLA Medical College, and many graduate students entered the top three hospitals such as Peking Union Medical College Hospital with excellent results.

Get honor

Won the second-class merit of the Central Military Commission, the second-class merit of the General Logistics Department and the third-class merit of the PLA General Hospital. Individuals who have won the silver star of science and technology of the General Logistics Department and the advanced individuals of the Central Health Care Committee enjoy special government allowance, post allowance of the General Logistics Department and post allowance of outstanding professionals of the whole army.

"So-and-so movies are really good-looking, definitely more than the box office of hundreds of millions now!"

Surfing the internet, you can brush such messages from time to time.

Especially in this year’s Spring Festival, audiences have raised similar box office arguments in Deep Sea, Unknown and even Wandering Earth 2. Whether it’s fans’ grievances, capital control or even the film’s self-disclosure, it also shows that the final result does not match the quality of the film itself.

Although there has always been a phenomenon in the film market that a certain film is "not a blockbuster" or "popcorn movies are in power",However, judging from this year’s Spring Festival movies, the phenomenon of different box office and word of mouth is particularly impressive.

Take "Man Jiang Hong", the box office champion of the Spring Festival, as an example. During the period, it gained nearly 2.8 billion yuan, but the discussion surrounding the film flooded the network. According to the public opinion statistics of the whole network from the media, the negative accounts for nearly 40%.

Image source: HeadlineNo. @ 京京京京

China Ping-Pong’s Jedi Counter-Strike, which was delayed for many times and received good response, was previously scheduled for the National Day last year, and this time it was scheduled for the first day of the New Year’s Day, and then it was postponed to the third day of the New Year’s Day. But unfortunately, even after the file change, the box office is still not improving.

On the third day of the New Year’s Eve, "China Table Tennis Jedi Counterattack" accounted for 10.2%, but the box office was only 2.6%; On the day of the premiere, the box office failed, and the cinemas also adjusted and lowered the film’s schedule the next day, and the box office went down all the way.

In the end, the film had no choice but to announce the withdrawal from the Spring Festival file and change the Spring Festival to a small-scale screening, and change the battle to February 17.

Image source: Sina Weibo

In the statement issued on January 25, the film also clearly admitted: "Due to the serious mistakes and shortcomings of the publicity and distribution team in decision-making, preparation and promotion, the film fell into a particularly passive situation in the Spring Festival file."

It can be said that the success or failure of the film is determined by many factors, such as the announcement team, the choice of schedule, the audience’s reaction, the innovation of the film theme and so on.

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Schedule is the primary consideration.

For this year’s major films, the choice of schedule is particularly important.

Due to the backlog of many films last year, it is bound to be released in all major schedules this year. The number of slots is limited and the number of films released is increasing. The competition pressure at the box office and film arrangement is bound to become more intense. During this year’s Spring Festival, Deep Sea and China Ping-Pong’s Jedi Counter-Strike have staged "tragedies" that caused the box office to fail because of improper schedule selection.

Many examples seem to have proved:It is better to "set the file early" than "set it skillfully".

The "Deep Sea" with an investment of 200 million yuan can only be returned to the book in the Spring Festival file; "I really hate long-distance relationships" with an investment cost of only 20 million yuan can also sell well in May 1st, winning nearly 200 million box office.

For the film, the importance of choosing the timing of the release is self-evident.

Image source: Cat’s Eye Professional Edition

Judging from the many films that have been scheduled in the first half of the year, compared with last year, many films were crowded into the popular schedule, and this year’s Chinese film schedule is no longer superstitious and deliberately pursues the popular schedule. For example, February, as the traditional "introduction month" and off-season, ushered in a large number of films such as Panther 2, Ant Man 3, China Table Tennis Jedi Counter-attack, Broken Net, When the Wind Comes Back, and so on, and all of them were released on Fridays in February and March.

The number of films released is increasing, and the competition for arranging films is fierce. The film release should be both "timed" and "measured"; For these films, choosing to be released in the off-season and avoiding weaknesses also avoids the fate of being released in major schedules and being "cannon fodder" for a big fight between immortals.

02

The key to the decision-making of publicity and development

On the other hand, this year’s film team’s announcement and decision-making means have a key impact on the box office.

This year’s Spring Festival is a great success for commercial films. In terms of how to stimulate the audience to watch movies, the head film has achieved the ultimate.

On the eve of the release, "Man Jiang Hong" won the first wave of family fun by focusing on "suspense+comedy".

In the later stage of the film’s release, the publicity team frequently appeared on the hot search list of Weibo topics because of "mistakes" in posters and fonts. The eyes of netizens who are good at discovering loopholes are naturally sharp, but it cannot be ruled out that the film announcement team will take the "black and red" route and attract people’s attention.

Screenshot Source: Sina Weibo

At the same time, "Exchange of Life", which is just a comedy theme for the Spring Festival file, has a poor box office because of the diversion of its core audience and the unfavorable publicity of the film.

Wandering Earth 2, which takes the box office "stamina" route, is also not to be outdone, and many topics such as # Crowdfunding around #, # Film Details # and # Film Cost # are listed on Weibo Hot Search. As more details behind the film were gradually revealed, it also aroused the curiosity of the audience when they walked into the cinema.

Launching various forms of publicity, marketing and topic manufacturing through multiple platforms on the network will attract more attention and test the wisdom and innovation ability of the publicity team, which will naturally affect the final market performance.

0three

The mobile movie market and audience taste are more important.

In addition, the audience’s viewing habits and tastes have a significant impact on the box office.

Take the two animated films "Deep Sea" and "Bear with Me" in the Spring Festival as an example. As of February 7, the box office of "Bear with Me" exceeded 1.27 billion, nearly twice the box office of "Deep Sea" of 682 million.

Image source: Cat’s Eye Professional Edition

In addition to being greatly influenced by the schedule, the reason why the two films have such a wide box office gap is essentially that the two films have a gap in grasping the core audience.

The story of Deep Sea is self-contained. Although the art picture is excellent, considering the atmosphere of family reunion during the Spring Festival, the heavy story tone makes it unattractive to the parent-child audience, which is the main force of the Spring Festival animated film, resulting in poor box office.

While "Bear Haunted with Me" Bear Heart "firmly grasped the just-needed parent-child viewing demand during the schedule, the theme of maternal love’s film was more in line with the schedule atmosphere, and the unique track of" Zi Gong Xiang "also created favorable conditions for the further fermentation of film reputation, and finally ended up with the third place in the schedule.

In this regard, director Tian Xiaopeng also voluntarily admitted that there were scheduling and investment mistakes in the live broadcast of Tik Tok, indicating that the film investment was too large due to the deep obsession with creation; Moreover, the film’s expression is too artistic, lacks commercial considerations, and does not take into account the audience’s feelings, which leads to the film’s defeat in the "left and right attack" of the Spring Festival file.

In addition, "Man Jiang Hong" replaced "Exchange of Life" as the lever of the "comedy movie" in the Spring Festival, which also proved that:With "suspense+comedy" and "sci-fi+comedy" and other films, a single comedy film has become increasingly unable to meet the diverse viewing needs of the audience.

However, with the change of time, the wind direction of the film market has also changed for all to see.

A major trend reflected by the national film market after the Spring Festival is:The proportion of family-style movies has been reduced, and movie fans, friends’ parties and couples’ movies have gradually become the mainstream.

Image source: Ivey Movie Gallery

Under such a background, dramas with certain movie-watching threshold, individuality and unsatisfactory initial box office will usher in the "second spring".

Wandering Earth 2′ s national roadshow, which started on the fifth day of the Lunar New Year’s Eve, is aimed at grasping the strategy of the working party returning to the first and second lines after the holiday and taking the "long-term" box office. Up to now, the daily box office of Wandering Earth 2 has surpassed that of Manjianghong, and major media predict that the final box office of the film will exceed 3.9 billion.

There is no doubt that the box office of movies can be said to be more unpredictable under the influence of multiple factors:Schedule selection and audience’s aesthetic preference all affect the final box office performance of the film in real time.

Excellent quality, pleasing announcement, and the release opportunity that caters to the audience’s taste … These factors have produced different chemical reactions to the box office in different periods. It also proves that:There is no single fixed process and so-called experience from the announcement to the market, which requires more imagination and innovation.

For the cinemas in the middle and lower reaches, it is necessary to realize the changing logic behind the key factors that affect the box office of films and actively allocate resources such as activity planning, film arrangement adjustment, marketing and publicity for film audiences.

　　In September 2017, the 5th China (Mianyang) Science and Technology City International Science and Technology Expo with the theme of "integration of defense and civilian technologies, Science and Technology Innovation and Open Cooperation" was held, and the scene was unprecedented. Chen Dongdong photo/bright picture

　　On January 10th, 2018, the industrial base of integration of defense and civilian technologies in Jishui County, Jiangxi Province rose from the ground. Photo by Liao Min/Bright Picture

　　2017 is a milestone in the development of integration of defense and civilian technologies in China. This year, the Central integration of defense and civilian technologies Development Committee was established and operated efficiently, and its strategic guidance and overall planning were comprehensively strengthened. This year, integration of defense and civilian technologies’s development strategy was fully implemented, and the system was established, the pattern was fixed, and new plans were broken. integration of defense and civilian technologies’s development events were frequent. This year, the 19th National Congress of the Communist Party of China was successfully held, which defined the course and voyage of integration of defense and civilian technologies’s development, deployed the short-term tasks, drew a blueprint for the future and injected new impetus. This year, major reforms in integration of defense and civilian technologies were significantly accelerated, and a series of policies were launched intensively. integration of defense and civilian technologies’s development boom surged and entered a new era.

　　1. usher in the most profound qualitative change

　　The 19th National Congress of the Communist Party of China held in October 2017 made a series of arrangements and long-term plans for integration of defense and civilian technologies. The report of the 19th National Congress of the Communist Party of China emphasized "integration of defense and civilian technologies" in three places, profoundly expounded the theoretical guidance, strategic position, development goals and key tasks of integration of defense and civilian technologies’s development in the new era, and further highlighted integration of defense and civilian technologies’s strategic position in strengthening the country and the army. The 19th National Congress established the guiding position of the supreme leader’s thought of strengthening the army in national defense and army building, and formally regarded the development of integration of defense and civilian technologies as an important part of the supreme leader’s Socialism with Chinese characteristics Thought in the new era, and incorporated it into the scientific system of the supreme leader’s thought of strengthening the army, which provided a scientific guide and program of action for promoting integration of defense and civilian technologies’s development and realizing the dream of strengthening the army and strengthening the country in the new era.

　　The 19th National Congress of the Communist Party of China listed integration of defense and civilian technologies’s development strategy as one of the seven national strategies to start a new journey of building a socialist modern country in an all-round way, and wrote the firm implementation of integration of defense and civilian technologies’s development strategy into Constitution of the Communist Party of China, further highlighting the important position of integration of defense and civilian technologies’s development strategy in the national strategic system. This will be a major national strategy that runs through the whole process of building a world-class army and building a socialist modern power in an all-round way. By establishing such a strategic orientation, our Party will be able to give full play to the political advantages of unified leadership, the institutional advantages of socialist concentrated efforts to do great things, stimulate the creative spirit and patriotic enthusiasm of hundreds of millions of people throughout the country, and do a good job in implementing the development strategy of integration of defense and civilian technologies.

　　The report of the 19th National Congress of the Communist Party of China emphasized the formation of integration of defense and civilian technologies’s deep development pattern, the construction of an integrated national strategic system and capabilities, and the clear direction of integration of defense and civilian technologies’s development in the new era. To build an integrated national strategic system and capability is to reshape the national security and development strategic system, completely eliminate the dual separation of military and civilian, promote the integrated allocation of military and civilian resources and the integrated use of military and civilian forces, realize the overall planning of national development and security, the integrated development of economic construction and national defense construction, and the simultaneous improvement of economic strength and national defense strength, comprehensively enhance the country’s comprehensive strength and strategic competitiveness, and provide strategic support for building a socialist modern power. The report of the 19th National Congress of the Communist Party of China defined the key tasks of integration of defense and civilian technologies’s development in the new era, and emphasized the need to strengthen unified leadership, top-level design, reform and innovation, and the implementation of major projects, and deepen the reform of national defense science, technology and industry. This task deployment focuses on political guarantee, strategic planning, system construction and project implementation, and establishes the basic focus of implementing integration of defense and civilian technologies’s development strategy.

　　To promote the in-depth development of integration of defense and civilian technologies, it is difficult to break through the institutional bottleneck. It has become an important historical task to break the institutional mechanism and the interest barrier behind it to promote the development of integration of defense and civilian technologies. At the beginning of the new year in 2017, the Political Bureau of the Communist Party of China (CPC) Central Committee held a meeting and decided to set up the Central integration of defense and civilian technologies Development Committee, with the Chairman of the Supreme Leader as its director. As soon as the news came out, it quickly triggered widespread concern at home and abroad and heated public opinion. The establishment of this major institution has established a unified leadership system for integration of defense and civilian technologies’s development from the top-level institutional framework of state governance, and strengthened unified leadership and overall decision-making on major issues in integration of defense and civilian technologies across military areas, fields and systems. It is a major reform and innovation of China’s national defense system and mechanism, which has far-reaching historical significance.

　　In 2017, people strongly felt that it was normal for the Central integration of defense and civilian technologies Development Committee to hold regular meetings to study and decide on major issues of integration of defense and civilian technologies’s development. On June 20th, the Central integration of defense and civilian technologies Development Committee held its first plenary meeting, and deliberated and adopted the Working Rules of the Central integration of defense and civilian technologies Development Committee, the Recent Work Points of the Central integration of defense and civilian technologies Development Committee, and the Opinions on the Establishment of Development Leading Institutions and Working Institutions in integration of defense and civilian technologies Province (autonomous regions and municipalities). On September 22nd, the integration of defense and civilian technologies Development Committee of the Central Committee held its second plenary meeting, focusing on the tasks of integration of defense and civilian technologies of national defense science, technology and industry, socialization of military support, and implementation of national defense requirements for major infrastructure. Integration of defense and civilian technologies’s development has entered the fast lane of improving quality and increasing efficiency.

　　All provinces (autonomous regions and municipalities directly under the Central Government) have set up provincial-level integration of defense and civilian technologies development leading bodies and working bodies based on local conditions and in accordance with the principle of "real need, simplification and high efficiency". By the end of December last year, the party committees of 31 provinces, municipalities and autonomous regions had successively set up leading bodies in integration of defense and civilian technologies. At the same time, military-related reforms have been accelerated. In 2017, a new institution in the People’s Army — — With the birth of the Military Scientific Research Steering Committee of the Central Military Commission, together with the Science and Technology Committee of the Military Commission, China’s national defense science and technology innovation has a brand-new top-level structure, and the construction of integration of defense and civilian technologies’s innovation system has a strong institutional support.

　　In 2017, the development system of integration of defense and civilian technologies ushered in the most profound qualitative change in the past 40 years of reform and opening-up, and established the working pattern of overall decision-making by the committee, comprehensive coordination of the office, and division of responsibilities between the military and local departments, and made great progress in building a vertically integrated, horizontally coordinated, smooth and efficient organization and management system in integration of defense and civilian technologies.

　　2. The policy and institutional environment has been continuously optimized.

　　To promote the in-depth development of integration of defense and civilian technologies, it is basically to promote the transformation of economic construction and national defense construction from fragmented design to integrated military and civilian planning, from key integration areas to multi-field extension and expansion, from loose combination of factors to integration and integration of all factors, and then realize the process of structural optimization, resource conservation and technological innovation.

　　2017 is a year of frequent major policy system reform initiatives in integration of defense and civilian technologies. Relevant policies and measures have been introduced at all levels in the military and civilian areas. The fiscal, taxation and financial policies related to integration of defense and civilian technologies’s development have been further improved, the channels for ensuring funds have been continuously expanded, and the institutional environment for integration of defense and civilian technologies’s development policies has been continuously optimized.

　　Major reforms have been further accelerated. The reform of the first batch of 41 military scientific research institutes was implemented, and the reform schemes such as airspace management system, military pricing bargaining rules and equipment procurement system were further demonstrated. The "weapons and equipment quality management system certification" and "equipment contractor qualification examination" were integrated, and the working mechanism of joint examination of weapons and equipment research and production licenses and equipment contractors was comprehensively promoted. We will promote the integration and sharing of large-scale military and civilian defense scientific research instruments and equipment, the innovative cooperation of military-civilian dual-use technology alliance with equity as the link, and the identification and access standards of supporting core military products for civilian enterprises throughout the country.

　　Major policies were launched intensively. On August 23rd, the Ministry of Science and Technology and the Science and Technology Committee of the Military Commission publicly released the Special Plan for the Development of Science and Technology integration of defense and civilian technologies in the 13th Five-Year Plan. On September 22nd, the second plenary session of the Central integration of defense and civilian technologies Development Committee deliberated and adopted the 13th Five-Year Plan for the Development of National Defense Science, Technology and Industry, Opinions on Promoting the Deep Development of National Defense Science, Technology and Industry in integration of defense and civilian technologies and Implementation Opinions on Promoting the Deep Development of Military Logistics in integration of defense and civilian technologies during the 13th Five-Year Plan. On November 23rd, the General Office of the State Council issued "Opinions on Promoting the Deep Development of National Defense Science, Technology and Industry in integration of defense and civilian technologies", which contained high gold content and sent a strong signal to the outside world to break the boundary between military industry and civilian population and break through the barriers of ownership.

　　Only by integrating according to law can we be stable and far-reaching. In January 2017, People’s Republic of China (PRC)’s National Defense Traffic Law came into effect, which is the first basic law in the history of the Republic to specifically regulate national defense traffic activities. It is also the first national defense legislation in China since the 18th National Congress of the Communist Party of China, bearing the great mission of solving the development problems of integration of defense and civilian technologies by the rule of law. Integration of defense and civilian technologies’s comprehensive legal legislation has been stepped up, integration of defense and civilian technologies’s laws and regulations have been enacted, revised, abolished and interpreted in different fields, policy documents and standards that are not suitable for integration of defense and civilian technologies’s development have been comprehensively cleaned up, abolished and revised, and local policies and regulations that support integration of defense and civilian technologies’s development have been promulgated one after another, and integration of defense and civilian technologies’s environment for developing the rule of law has gradually taken shape.

　　Promote integration through openness. In 2017, a series of real tricks for information disclosure and market opening occurred frequently. In order to "wake up" the national defense patent "Sleeping Beauty" status, on March 6, the Equipment Development Department of the Central Military Commission released 2346 pieces of national defense patent decryption information for the first time, boosting the transfer and transformation of national defense patent technology to the civilian field. On September 25th, the national defense intellectual property information platform was put into operation and provided information inquiry service, aiming at solving the problem of poor communication and sharing channels of national defense patent information. In the two years since the PLA’s weapons and equipment procurement information network was launched, more than 11,900 registered and certified enterprise users have published more than 7,500 pieces of military equipment procurement information, and more than 5,000 pieces of superior products and technologies recommended by enterprises have been made public in military demand information, effectively building a platform for online supply and demand information docking. For the first time, our army published the guide of equipment pre-research project online, which opened the door to participate in national defense science and technology innovation for high-quality social resources. In late May, the Logistics Support Department of the Military Commission issued 63 military logistics open scientific research projects, and selected research units for local open competition, marking an important step in the development of integration of defense and civilian technologies in the field of military logistics science and technology.

　　3. Combat effectiveness and productivity have achieved double improvement.

　　On October 23, 2017, a news aroused great concern in the society: Air Force Logistics Department signed strategic cooperation agreements with five leading local logistics enterprises, including Shunfeng Group, China Railway Express, China Post Express, Debon Logistics and Jingdong Logistics, to promote logistics and logistics in integration of defense and civilian technologies in a "systematic, integrated and full coverage" way. This exploration shows a general trend of the times. It can be predicted that the in-depth development of integration of defense and civilian technologies will set off an all-round military management revolution, completely change the traditional self-contained and relatively closed development model, and absorb and apply the most advanced knowledge, cutting-edge technology and top-quality talent resources in the economic society to the construction of modern services.

　　In 2017, based on their own advantages, all localities implemented integration of defense and civilian technologies’s development strategy and innovation-driven development strategy as a whole, and took integration of defense and civilian technologies’s development as an important part of promoting supply-side structural reform. They implemented differentiated development according to local conditions, actively created a new pattern of regional integration of defense and civilian technologies’s development with different characteristics and emphases, and made efforts to create new development momentum and expand new development space. Some provinces and cities have formulated opinions and planning plans for the implementation of integration of defense and civilian technologies’s development, boldly explored new mechanisms and new modes of military-to-civilian, civilian-to-army and military-civilian collaborative innovation, vigorously promoted military-civilian technology integration, product integration, capital integration and talent integration, and successively built a number of platforms for information sharing, open innovation, investment and financing, incubation and transformation, so as to fully tap the development potential of integration of defense and civilian technologies in this region. Some local governments take integration of defense and civilian technologies-related industries as high-end industries that will lead the future development, and launch a series of genuine policies and measures to support the development of regional integration of defense and civilian technologies, making efforts to build industrial clusters in integration of defense and civilian technologies and cultivate and tap new economic growth points. It is the organic combination and interaction between the visible hand of the government and the invisible hand of the market that the government creates the environment — Innovative entrepreneurs gather — Enterprise agglomeration — Industrial agglomeration — The economy is bigger and stronger — A virtuous circle pattern of enhanced integration and development potential is accelerating in some key areas.

　　With the continuous efforts of the military and civilian levels, integration of defense and civilian technologies’s "Ren Du Er mai" is being opened, which has promoted the double promotion of combat effectiveness and productivity and accelerated the generation of integrated national strategic capabilities. Major demonstration projects deployed in the 13th Five-Year Plan have been launched, and a number of major projects are being accelerated. At the third integration of defense and civilian technologies Exhibition on the Achievements of Developing High-tech Equipment, 422 integration of defense and civilian technologies innovations from 354 enterprises in China made a wonderful appearance, and a large number of scientific and technological innovations were exciting. Beidou satellite navigation system, the national quantum secure communication "Beijing-Shanghai trunk line", Shenwei Taihu Light Supercomputer and other national heavyweights made public appearances. Over the past year, Chang ‘e III has achieved the first soft landing of extraterrestrial objects and the automatic inspection of the lunar surface, and the manned space missions of Tiangong-2 and Shenzhou-11 have been successfully completed. Beidou-3 began global networking, and the accuracy of providing services for the Asia-Pacific region has reached the meter level. Beidou-3 began global networking, and the accuracy of providing services for the Asia-Pacific region has reached the meter level. The first flight of C919, a large aircraft, and the first flight of a new generation of large and medium-sized launch vehicles were successfully completed, and many major technological breakthroughs were made in the special projects of aero-engine and gas turbine. Significant progress has been made in the special project of "Nuclear High Base", and the independent guarantee rate of core electronic devices of supporting equipment has been increased from less than 30% to 85%, and the problem of "sticking neck" of core electronic devices that have long relied on imports has been alleviated. Over the past year,The transformation of military and civilian technology has been accelerated, such as "air conditioning vest", "missile" for fire fighting, ground penetrating radar for "CT scanning" of underground pipelines, and unmanned aerial vehicle & HELIP, which is monitored 24 hours a day; … A large number of high-end scientific and technological achievements are also benefiting society.

　　I will ride the wind and break the heavy waves some day, and then set the cloudlike sail and cross the sea. The coming period is not only an opportunity period to promote the deep integration of military and civilian, but also a crucial period to break the dual separation of military and civilian. We must firmly grasp the historical opportunity, overcome difficulties, forge ahead, and work together with the military and the people to accelerate the formation of a deep development pattern in integration of defense and civilian technologies.

　　(Author: Jiang Luming, Professor of integration of defense and civilian technologies Development Research Center of National Defense University; Wang Weihai, Lecturer, integration of defense and civilian technologies Development Research Center, National Defense University)

　　The ancient city is a mirror to show history and a window to review the glorious past.

　　This year marks the 40th anniversary of the State Council’s announcement of the first batch of national historical and cultural cities. Since the list was published on February 8, 1982, the number of national historical and cultural cities has expanded from 24 at the beginning to 140.

　　Many of these famous historical and cultural cities are born and prospered with the Grand Canal in China. In Jiangsu alone, there are eight national historical and cultural cities located on the banks of the Canal, ranking first in the country.

　　Let’s have a look!

　　Suzhou

　　Small bridges and flowing water, pink bricks and tiles, beautiful mountains and rivers and elegant gardens. Suzhou, an ancient city with a long history, still maintains a double chessboard pattern of "land and water are parallel and rivers and streets are adjacent" and is one of the first national historical and cultural cities.

Shantang Street

　　Accumulate gold and jade, gentle and rich country. In the history of Suzhou, the traffic was busy, and hundreds of people were fighting for the flow. The wealthy businessman dajia and the literati gathered here. Gardening flourished and culture flourished, and Kunqu Opera and Su Ju were born here.

　　There are countless scenic spots on the odd river. Xushuguan town, "Jiangnan is going to rush to the ground, Wuzhong Living Wharf"; Shantang Street, "the most prosperous and romantic place in the world of mortals"; Fengqiao Scenic Area is famous all over the world because of the phrase "Hanshan Temple outside Gusu City, the bell rings at midnight to the passenger ship"; Gu Xiang in Pingjiang has been well preserved so far, which can be called the epitome of Suzhou ancient city … …

Fengqiao scenic spot

　　Yangzhou

　　Yangzhou, located at the intersection of the Yangtze River and the Beijing-Hangzhou Grand Canal, has the reputation of "a famous place in the left of Huai River and a beautiful place in the west of Zhu River". The history of building a city can be traced back to 486 BC, and it has been more than 2,500 years since Fu Cha, the king of Wu, opened the ditch and built the city of Han. It is one of the first national historical and cultural cities.

Yangzhou city ruins

Yangzhou ancient canal

　　Nowadays, Yangzhou, on the side of the Grand Canal, maintains a relatively complete ancient city pattern and street texture. By the canal, scenic spots such as Slender West Lake and Geyuan attract a large number of tourists every year, and the canal water has also spawned a wonderful collection of Yangzhou culture, including Yangzhou Quyi, woodblock printing and Huaiyang cuisine … …

Geyuan

Geyuan

　　Huaian

　　“襟吴带楚客多游，壮丽东南第一州”。周恩来总理的故乡—淮安，自古人杰地灵，风景秀美，是第二批国家历史文化名城之一。

　　通江达淮，水上要道。自古淮安就被大运河赋予了生命，是中国南北漕运的咽喉之地。多年来，淮安见证了淮河下游地区人类繁衍、地理变迁，也见证了古代中国独有的漕运文化。

清宴园

　　这里有水利工程的集大成者清口枢纽，有万顷碧波的洪泽湖，有历经600多年风霜依旧保存完好的古闸—清江大闸，有“江淮第一园”清晏园……如今的淮安，阅尽繁华，用沉淀千年的底蕴，带给沿岸百姓美好生活。

洪泽湖大堤

清口枢纽景区一角

　　徐州

　　彭祖故里、刘邦故里……作为“帝王之乡”，徐州的两汉文化、军事文化久负盛名。在这里，京杭大运河傍城而过，黄河古道横贯市区。1986年12月8日，徐州被国务院公布为第二批国家历史文化名城。

　　在徐州，众多名胜古迹都坐落于运河之畔。在京杭大运河及骆马湖的交汇处，1400多年历史的窑湾古镇古色古香。“两汉风范徐州城，千年文脉户部山”，户部巷如今保存完好的明清房屋和院落，是古城徐州繁华的见证。

kiln bay town

Yaowan ancient town scenic spot

Night view of Hubu Mountain

　　Zhenjiang

　　Zhenjiang was selected as the second batch of national historical and cultural cities. This is the only junction between the Yangtze River and the Beijing-Hangzhou Grand Canal. Relying on the risks of the Yangtze River and the benefits of the Grand Canal, Zhenjiang has produced water transport culture, ferry culture and military culture that affect the whole country.

　　Xijindu, Xinhe Street and Jingkou Gate … … In Zhenjiang, the scenery of the ancient canal is changing with each passing day. Looking at the present, the green and livable canal business card has become a distinctive symbol of Zhenjiang.

Xijindu — Xinhe street hexin exhibition park

　　Wuxi

　　Known as Cloth Wharf, Money Wharf, Silk Capital and Rice Market, Wuxi has been a land of plenty since ancient times. This is the birthplace of ancient Wu culture, modern national industry and commerce and modern township enterprises. In 2007, Wuxi was added as a national historical and cultural city.

Qingming bridge

　　To understand the history of Wuxi, we can’t bypass the Grand Canal which flows around the city. Nanchang Street is centered along the ancient canal, with all kinds of ancient buildings, all kinds of delicious food and handicrafts, which perfectly presents the alley-style old street in the south of the Yangtze River.

Qingming bridge

　　Take a boat and drive slowly under the Qingming Bridge, like painting a landscape and feeling the folk customs of a hundred years ago. In Huishan ancient town, listening to a song "Two Springs Reflecting the Moon" and tasting the leisure morning tea of the Canal is very pleasant.

Huishan old town

　　Changzhou

　　"The country with three Wu Jin belts is a meeting of hundreds of boats and cars." Changzhou, Longcheng, is an important birthplace of Wu culture and Qi-Liang culture. It is known as "the name of China and Wu, and the name of eight cities". In 2015, Changzhou was added as a national historical and cultural city.

　　According to historical records, Changzhou has become an important post station for water transportation since Sui Dynasty. After three times of southward migration, it has formed the "three rivers and four cities" style of "building a city by the river, the river moving with the city and the river matching the city".

Changzhou section of Grand Canal

　　During the Millennium, the boats that traveled from south to north gave birth to Changzhou’s magnificent canal culture. Qingguo Lane, Tianning Temple, Dongpo Park … … A grand canal, smart Changzhou, also accumulated Changzhou.

Qingguo lane

　　Gaoyou

　　Gaoyou is a county-level city managed by Yangzhou City, Jiangsu Province, and its strength cannot be underestimated. It is a world heritage city, a national historical and cultural city, a national civilized city and a national tourism demonstration area. It is also the hometown of China folk songs, China Qixi culture, Chinese poetry, national philately and China architecture. In 2016, Gaoyou was added as a national historical and cultural city.

Jiangsu Li Canal-Gaoyou Irrigation District

　　Gaoyou’s ancient canal passes through the city, with tributaries all over the city, and many beaches are distributed, which is a veritable city that thrives on water.

Gaoyou mengchengyi

gaoyou lake

　　(Text | Modern Express+Reporter Wang Ziyang Amy Emilie Figure | Some pictures are from Xinhua News Agency, Jiangsu Provincial Water Resources Department, Jiangsu Provincial Cultural Tourism Department, Gaoyou Water Resources Bureau, etc.)

　　"If wrinkles will eventually be engraved on your forehead, you can only do it, and don’t let wrinkles be engraved on your heart." Five years ago, this line in the movie "Chinese Partner" made many people sigh. It tells romantically that the heart of struggle cannot be old and will not be old. Later, this film was regarded as the first successful footnote of the entrepreneurial theme of domestic films.

　　In the past five years, the TV series Partner has been broadcast on Beijing Satellite TV and Youku Video. The new drama is not only created by the screenwriter of the shadow version, but also follows the narrative framework and character setting of the big screen. As the "standard" of entrepreneurial drama, the lines in the drama also have inspirational elements, such as "we choose the road that is difficult", such as "You have the courage to turn back, why don’t you have the courage to stick to it". But these words did not arouse many ripples in the hearts of the audience, and the drama was even more bleak.

　　In recent years, "multiple births" in movies and TV series have emerged one after another. Some of them are based on the same IP, such as "Summer of Bubbles" and "To Youth", which have multiple film and television versions; Some are "new stories" that follow the same framework and apply a template, such as the current Partner. Except for the 2017 drama version of "White Deer Plain", the word-of-mouth far exceeds the previous film version, and most of the other film and television productions with the same title are not as good as the first version. What’s the problem?

　　The times are the best soil for entrepreneurial drama, and the creation divorced from the true background is like a castle in the air.

　　Like the movie "Chinese Partner", the protagonist in the play is also three brothers with different surnames: Gu Dongqing — — Huo Zhiyuan, a farmer’s child who has been studying for many years — — Self-confident to conceited top student, Prince — — Trend youth, romantics, characters can basically correspond to Cheng Dongqing, Meng Xiaojun and Wang Yang in the film. In the movie, a "Broad Sky" is a dream topic, and the TV series "Partner" uses the same band’s "Lover" throughout. In addition, it is the story that the three brothers met each other when they were young, and they were alienated and finally succeeded in starting a business. The two versions of the film and television seem to have the same "formula". However, due to the stripping of a creative element, the play has changed its taste.

　　The era is an element that creators can’t forget.

　　Although the film five years ago was sensational, it was old — — In the 1990s, the "native children" counterattacked, the "American dream" became a daydream, and the myths of a generation under the collision of friendship, love, career and eastern and western cultures — — All of them have a realistic place because of the sense of the times, and the clothing, props and news pieces of corresponding historical nodes are also properly used. On the other hand, The Partner on the screen was listed in the front row of the expectation list before the broadcast, because the acting skills of Zhu Yawen and others were guaranteed, and the mainstream of the era of "mass entrepreneurship and innovation" provided a rich audience soil for entrepreneurial dramas. However, judging from the response after the broadcast, it was precisely the soil of the times that "turned against the enemy" and made the script timid.

　　The TV series began in 2002, when the three brothers dropped out of college, they first ran logistics and then moved to e-commerce. For the audience, the recent ten years are still vivid memories in everyone’s mind, and these businesses are also amazing industries that have sprung up in the Internet era. Therefore, when the people in the play are still questioning the logistics industry in 2008 and still can’t see the dawn of e-commerce entrepreneurship in 2010, it’s no wonder that the audience spit out, "Everything proves that they are really not suitable for entrepreneurship." Needless to say, a large number of advertisements and online buzzwords in the play are misplaced with the real year, which makes people puzzled.

　　Times is the best breeding ground for entrepreneurial dramas. The previous "Wenzhou Two Families" and "Chicken Feathers Fly to Heaven" are all successful demonstrations. On the contrary, works divorced from the real background can only be reduced to castles in the air.

　　To avoid repeated expression of similar themes, element stacking is by no means a good way to create a new "anti-routine"

　　Timeline chaos has become a big loophole. With the broadcast of "Partner" halfway through, the overloaded love scenes and far-fetched characters in the plot have made entrepreneurship more inexplicable.

　　The screenwriter arranged admirers for each of the three brothers. Northwest Wang Xiaoai fell in love with Gu Dongqing at first sight, and he couldn’t help but chase after love for thousands of miles and sent them the first bucket of gold for starting a business. Ma Xiaoqian, the daughter of a rich family, loved Huo Zhiyuan for many years, and acted as an "angel" to send money to the door when the three were cornered. Yang Zi and Xin Qing, who have excellent personal abilities, are fond of the prince and Gu Dongqing respectively, so they are willing to play lobbyists in the wine bureau. In a word, the entrepreneurial trio did not show too many bright spots, and almost every step of their career was inseparable from the support of love. Success depends on the opposite sex. It seems that it is not the routine script of "Big Lady" and "Mary Su".

　　The trio’s personal experiences are also too bizarre: they were framed and expelled from school, and they found a job because of their lack of schooling. They went to the northwest to deliver goods and met a "roadblock". When they started their first business, they caught up with the industry’s "bullying", and the "goddess" became friends with the three enemies because of their love. In addition, they experienced falling into the water, catching fire, suffering from depression, and betrayed each other in turn … … Counting it down, there are almost all kinds of strong plot types such as action, suspense and love.

　　The reason for the stacking of elements can be imagined. Entrepreneurship drama is not a new narrative. It seems that "entrepreneurship+"is the only way out to avoid repeated expression of similar themes. In fact, the entrepreneurial story is "new day, new day". To learn from the vast life, you don’t have to cover everything. Even if you only start from the internet entrepreneurship, you can also generate a new theory of entrepreneurship. Unfortunately, many film and television creations on the same topic have taken a similar detour. I mistakenly think that the more elements, the newer the expression. Film and television "multiple births" such as "In a hurry that year", "Why Shengxiao Mo" and "To Youth" all fall into another trap in the process of "anti-routine". As everyone knows, it is not so easy for the same script to attract the audience to "secondary consumption".

　　"Partner" set the template of "Chinese Partner" and rambled on the screen to tell the story. Its ratings and word-of-mouth are low, which is the attitude of the audience.

　　In fact, the phenomenon of "multiple births" in film and television has become a major trend in recent years. Those who have met with the audience include Du Lala’s Promotion, 33 Days of Lovelorn Love, Love of Hawthorn Tree, Why Shengxiao Mo, Hurriedly That Year, Love O2O, to the sky kingdom, Tomb Raider Notes, Returning to 20 Years Old, and so on.

　　There are also many in the future. The film "ipartment" released this Friday is the "second creation" of the TV version; The film "July and An Sheng", which was awarded at various awards ceremonies, started shooting the TV version in May this year. The two versions of the film and television works of "Sadness Against the River" have been finished, and are scheduled for the fall of 2019 and 2018 respectively; And "Assembly", "Fanghua", Operation Red Sea and other films have plans to shoot TV series … …

　　Regardless of whether "the film is changed to the drama" or "the drama is changed to the shadow", the word-of-mouth surpasses the previous work. At present, it seems that there is only one TV series "Bailuyuan" in 2017. Under the premise of content "spoiler", to attract the audience "secondary consumption", we should respect the law of creation, and the answer is clear at a glance.

　　Author: Wang Yan

　　Gao Fu, director of China CDC, said in an interview with Global Times on the 11th that his introduction of vaccines at last Saturday’s press conference was deliberately misinterpreted by some foreign media. What he provided was an idea to improve the efficiency of vaccines, but it was maliciously interpreted as the low efficiency of vaccines in China. Gao Fu said: "The test data of vaccine protection rate in the world are both high and low. How to improve the vaccine protection rate is a problem that needs to be considered by scientists all over the world."

　　Even though the parties have publicly refuted the rumor, the BBC continued to spread false information on its news official website on the morning of 12th, with the title "China officials say domestic vaccines are inefficient". According to the BBC, China has developed four COVID-19 vaccines, some of which have been tested abroad, and the effective rate is only 50%. According to the BBC, China once said that it would be easier for foreigners to obtain Chinese visas as long as they were vaccinated in China.

　　The BBC also admitted in the report that the qualified standard of vaccine formulated by the World Health Organization is that the effective rate is above 50%, and the effective rate of China vaccine in the final test in Turkey and Indonesia is between 91% and 65%. The effective rate of AstraZeneca vaccine developed in Britain is 76%. At present, China vaccine has been exported to Indonesia, Malaysia, Philippines, Thailand and Pakistan in Asia, Brazil, Mexico, Chile, Colombia and Ecuador in the Americas, and large orders have been booked in Europe, Turkey and Ukraine. In Africa, China vaccine has been used in Zimbabwe, Somalia, Djibouti, Benin and Tunisia.

　　(General Desk reporter Zheng Yan)

1. Swedish rock pop band ABBA (1970s-1980s)

　 　 　The name of this band, which was founded in 1973, comes from the initials of four members. These two men and two women were two couples when their careers went uphill, and they parted ways when their careers began to go downhill. It is a famous couple in the history of pop music and a famous divorce group. ABBA was dissolved in 1982. A total of eight albums have been released. ABBA’s single "Waterloo" won the prize in the Eurovision Song Competition in 1974, and won the first place in the UK singles chart, entering the top 10 singles charts in the United States. Nine popular singles have topped the British singles charts. The response of ABBA’s music in the American music market is mediocre, and DancingQueen is the only champion song of ABBA in the United States. In the 1970s, they were the most successful band after THE BEATLES. Representative singles are as follows: Dancing Queen, I Have a Dream, Angel Eyes and S.O.S.

2. Australian rock band AC/DC (1970s-2010s)

There are five members in the AC/DC band. I’m afraid this band has been active since its inception. At the Grammy Awards in 2015, the band members also performed passionately. The band was formed in Sydney, Australia in December 1973. It consists of rhythm guitarist Malcolm and his brother Angus, the lead guitarist of the band. The band has released a total of 15 albums. As one of the most successful representatives of heavy rock in the world, Xiao Bian said that he still could not accept such a band. Perhaps their music can only be accepted by some fans. Although they have released 15 albums, none of them have reached the top of the charts.

3. American heavy rock band Aerosmith (1970s-2010s).

Aerosmith is a famous American hard rock band, which was founded in 1972 as a five-person group. Their cooperation has been active to this day. Their unique style is rooted in hard rock based on blues, and at the same time, it combines elements of pop music, heavy metal, glam metal, rhythm and blues. As the best-selling rock band in America, it sold 150 million records worldwide, of which 65.5 million were sold in America. At the same time, they hold the record of the best platinum record in American orchestras. This band has released 15 albums and won Grammy Awards four times. Steven Tyler, as the lead singer, is the core of the band. Tyler’s howling singing added a lot of color to the band, and his famous work "dream on" became an eternal classic in the hearts of blacksmith fans. However, Xiaobian personally prefers Tyler’s "love lives", and the tearing voice sings the texture of life.

4. British Irish indie rock band Arctic Monkeys (2000s-2010s).

Arctic monkeys, an Irish alternative rock band, was founded in 2002 with its debut album "What People Say I Am, That’s What I’m Not".

Released in January 2006, it set a new record for the highest-selling debut album in British music history, and the album is still the first album of the highest-selling orchestra in Britain. With his second single "IBet You Look Good on the Dancefloor", he won the first place in the British singles chart and successfully won everyone’s attention. This relatively young band won a Grammy nomination and six brit awards awards. So far, it has released five albums and two songs have topped the singles charts.

5. American psychedelic rock band The Beach Boys (1960s-2010s)

This contemporary band of the Beatles, founded in 1961, has five members and has released 28 albums. This band is probably the longest. After experiencing the pain of cancer and the change of drug use history, the band members held a concert tour in 2012 to commemorate the band’s 50th anniversary. Many songs of the band have become the classic background music of the film. The movie Forrest Gump and Chongqing Forest both used that song "California Dreaming".

6. British pop rock band The Beatles (1960s-1970s)

As the most successful band in the history of British rock music, the Beatles was founded in Liverpool in 1960 and dissolved in 1970. In just ten years, it has created a miracle in the history of pop music. 13 albums and 17 singles have topped the singles charts, which are the most successful business models in both Britain and the United States. Eight Grammy Awards and four brit awards Awards. The record set by this band has not been broken so far. Needless to say, "Hey, Jude" Jude》《Imagie "are still sung today.

7. Australian pop rock band Bee Gees (1960s-2000s)

Bee Gees is a band of three brothers from Australia. Founded in 1967, it has released 23 albums and won four Grammy Awards and an american music awards. The band was active in the music world until Morris, one of its members, died of illness in 2003. The classic representative song "How Deep Is Your Love". On December 19th, 2014, The Bee Gees was awarded the Grammy Lifetime Achievement Award in 2014.

8. American punk girl band Blondie (1970s-2000s).

Founded in 1974, Blondie, starting from retro and imitating women’s orchestras in the 1960s, not only became one of the earliest prosperers of New York punk, but also set off the most brilliant page of American new wave punk, all of which were attributed to the successful image and superb performance of female lead singer Deborah Harry. Harry flew solo in the 1980s. Later, in 1998, the band reorganized and released a total of 10 albums.

9. Bon Jovi, an American rock band (1980s-2010s)

This heavy metal rock band, founded in 1986, has maintained two records focusing on rock on the Billboard — — The album "Slippery When Wet" kept the record of the most weeks at the top of Billboard 200; The album "New Jersey" has five songs in the top ten at the same time, which is another record for a heavy rock album. Four hit singles have topped the charts. In addition to the classic single "It’s My Life", "You give love a bad name" ranked first on American Billboard in 1986, becoming their first single with a sales volume of one million.

10. Coldplay, a British pop rock band (1990s-2010s).

Apart from the Beatles, perhaps the most famous English band is coldplay. This band was founded in 1996, and released the first EP《Safty in 1998. Coldplay is also a big winner of various awards. A total of 7 Grammy awards and 8 american music awards awards were won. Coldplay’s style is changeable, and his early musical style is reminiscent of Radio Head, Jeff Buckley and U2. The style after the album "parachute" is more popular. In 2014, Coldplay released its new album "Ghost Stories", which has become an obvious popular genre. Six albums and 15 awards. Since its inception, there has never been any scandal, and coldplay has become a top band.

11. British alternative rock band Depeche Mode (1980s-2010s).

Depeche Mode is an electronic music band founded in 1980 in Basildon, Essex, England. Vince Clarke left the band after releasing his first album in 1981. The whole band has always maintained the style of an independent band. The band has released a total of 13 albums and won a brit awards. The unique tunes "new life" and "just can’t get enough" written by clarke have been among the top 20 in the UK.

12. American psychedelic rock band The Doors (1970s)

The Doors is an American rock band founded in Los Angeles in 1965. The band is composed of lead singer jim morrison, keyboard grenade Manzak, drummer John Dansmo and guitarist Robby Krieger, and its music style combines garage rock, blues and psychedelic rock. Morrison died on July 3, 1971, and the band broke up in 1973. This band is only a flash in the pan in the history of rock and roll, but it has released nine albums, and Morrison’s image has become a cultural symbol.

13. American rock band Eagles (1970s-2010s)

Eagles is a rock group founded in Los Angeles in the early 1970s. During the team formation, she released 7 albums and won six Grammy awards. Among Rolling Stones’ 500 greatest albums in history, their other album, Hotel California, ranked 37th. In 1998, the Eagles were inducted into the Rock and Roll Hall of Fame. The orchestra was disbanded in 1980, but reorganized in 1994, released "Hell Freezes Over", and began to tour all over the country, which still won the support of a large number of fans.

14. American soft rock band Fleewood Mac (1960-2010s).

FLEETWOOD MAC was founded in the late 1960s, and its band style has undergone several changes, finally creating a mature and emotional soft rock music style. The album RUMOURS has sold more than 17 million copies in the United States, making it the second best-selling band album in history. The band entered the Rock and Roll Hall of Fame in 1993 and became a famous rock band. FLEETWOOD MAC had a very extensive influence on the pop music scene after the 1980s. Their classic songs have been covered by countless big-name artists for countless times. After many international pop singers became famous, they all admitted on different occasions that FLEETWOOD MAC’s music had an enlightening and far-reaching influence on them.

15. American rock band Foo Fighters(1990-2010s)

Foo Fighters is an American rock band founded by DaveGrohl, a former drummer in Nirvana. On July 4, 1995, the band released an album of the same name. Although all of them included Dave’s solo works, the album was still a quick success in the United States. This band has released 8 albums, won 11 Grammy Awards and won the Best Hard Rock Performance Award in the 45th Grammy. "In Your Honor" is the fifth studio masterpiece released by Foo Fighters. The creative Foo Fighters can’t give up including 20 singles, which are released in the form of double CDs. The arrangement of the music sequence definitely makes the fans see Dave’s broad and borderless music strength again.

　

Fujian tulou, which is distributed in the mountains in the west and south of Fujian, is famous for its unique architectural style and long history and culture. Fujian Tulou came into being in the Song and Yuan Dynasties. After the development in the early and middle Ming Dynasty, it gradually matured in the late Ming Dynasty, the Qing Dynasty and the Republic of China, and it has continued to this day. Its shapes are round, square, oval, arc and so on.

According to Korean media reports, after 24 years of continuous expansion, emart (e-mart), a large discount supermarket owned by Shinsegae Group of South Korea, began to streamline its business, and recently said that it would completely withdraw from China by the end of this year.

Emart pointed out that due to the poor performance, the company has decided to close all the six remaining stores in the China market.

After years of huge losses, e-mart finally came to an end.

It is reported that emart has been losing money in China market for many years. As early as 2011, the loss of emart in China market has exceeded 100 billion won (about 88 million US dollars). In the next four years (2012-2016), due to the rising operating costs and weak market demand, its accumulated losses reached 150 billion won (about 133 million US dollars), reaching the point of "unable to survive".

According to public information, emart first entered the China market in February 1997, and opened the first "e-mart" supermarket in Shanghai. Later, it opened more stores with Jiangsu, Zhejiang, Tianjin and Beijing as the centers. At that time, it was announced that it would open 1,000 stores in China. By 2010, its total number of stores in China reached 27.

(e-mart Supermarket, which was once lively)

However, at this point, e-mart supermarkets can no longer open.

In 2011, the development of emart in China market suffered from "Waterloo", and 12 stores were closed at one go. By 2014, the number of its China stores has been reduced to 10; There were only 7 in November 2016; In March this year, it was announced that there were only six stores in the Old Ximen District of Shanghai. Today, the last six companies can’t keep it, and they will be evacuated one after another this year.

At present, there are 7 stores that can be selected when logging in to official website, China, e-mart, including Shanghai Laoximen Store, but the whole website is in a state of almost no maintenance. No matter which store you choose, the page display will be the same. Except for the two channels of "Poster Commodities" and "Store Promotion Commodities", the two channels of "New Commodities" and "e-mart Special Sale" are completely blank.

(e-mart, China and official website)

(Some channels in official website, e-mart are completely blank.)

In addition, the focus map on the homepage of the website also shows the publicity page of the 20th Anniversary Celebration (April 19th to May 2nd). Because this year is the 20th anniversary of the opening of Quyang Store in e-mart. However, this time seems a bit bleak, and the 20th anniversary has also become the "drama ending day".

Internal and external factors doomed this tragedy?

Looking back on the development of emart in China market, it seems that both internal and external factors doomed the closure of e-mart supermarket.

"Korea Economic Daily" concluded: e-mart Supermarket has never been successfully established, one of the important reasons is the poor geographical location of the store, which is attributed to its late entry into China. At the same time, compared with other retailers, e-mart’s prices and goods are not competitive. This is the failure of its own business strategy.

In addition, it is an indisputable fact that the format of China’s hypermarkets has entered a "downhill" several years ago. In recent years, the adjustment of store closing and transformation has been the main theme of this industry. In addition to the frequent news of store closing by local merchants in China, foreign giants such as Carrefour and Wal-Mart are also constantly "slimming down", and Lotte Mart, a Korean compatriot of emart, has also completely withdrawn from China this year.

An insider pointed out that, in fact, from the perspective of the whole retail industry, the market is increasing, and the situation of each format and each enterprise is different. "Those enterprises with high level of refinement, strong innovation ability and rapid transformation and upgrading will get out of the predicament faster, and vice versa."

Obviously, for so many years, emart seems to have never found the crux of its difficulties in the China market. Or, it has found the crux, but it has been unable to save it.

However, despite repeated defeats in China, in recent years, emart’s expansion in the whole overseas market is still very positive. When it announced its complete withdrawal from the China market, its officials mentioned that the company would shift its focus to fast-growing markets such as Viet Nam and Mongolia.

Previous media reports have pointed out that emart began to export to the Philippines in January this year, opened up the Japanese market in March, and entered the UK in April. Since then, the company plans to enter Thailand, Uzbekistan, Russia, the Netherlands and other places one after another. The goal is to earn more than 100 billion won (about 86.5 million US dollars) in overseas markets by next year.

It is not difficult to see that finding a way out in other countries may be an important measure for emart to make up for the market failure in China.

Change your skin and stay in China

It is worth noting that in recent years, under the background that all kinds of overseas supermarkets have entered China through e-commerce channels, emart can’t give up this fat piece of China market after all. Although all offline stores (e-mart Supermarket) will be closed soon, its online business (except official website, China) is still going on, but it has changed into a cross-border e-commerce mode.

It is understood that in 2015, when the offline business was "gone", emart caught up with the enthusiasm of cross-border e-commerce and chose another way to enter China: in July 2015, it joined hands with Netease Koala, and in October 2015, it settled in Tmall International to open the "emart official overseas flagship store".

At present, its business in Tmall International and Netease Koala is operating normally. When we open the official overseas flagship store of Tmall International emart, we can see that it provides goods to China consumers in two cross-border e-commerce modes: "overseas direct supply" (that is, overseas direct mail) and "bonded warehouse delivery", covering nine categories, including personal care, food and beverage, skin care and beauty, household daily use, kitchen appliances and maternal and child products. In Netease koala search "emart", you can find 59 products, all of which are self-operated by Netease koala.

(Tmall International emart official overseas flagship store home page)

(emart official overseas flagship store overseas direct mail goods)

(emart official overseas flagship store delivers goods from bonded warehouse)

(emart products of Netease koala)

According to previous media reports, Cui Yu, vice president of emart’s parent company, New World Group, publicly said in 2015: "We have a hard time in the offline market in China, but the development possibility in the online market in China is growing."

He pointed out that entering the e-commerce market in China is the latest move of emart to adjust its global asset portfolio, and said that "Korean offline consumers+global online consumers" will become the new strategic direction of global layout of emart in the future.

In fact, after staying in the China market through cross-border e-commerce, emart did taste some sweetness.

In double 11 in 2015, emart, who just settled in Tmall, was ranked 13th in the TOP20 list of pre-sales of Tmall international stores with a total amount of 8,157,740 yuan. But also take this opportunity to launch a number of self-owned brands in double 11.

In Tmall International, emart’s official overseas flagship store, as a representative business of "Korea Pavilion", has gained a lot of exposure opportunities. It is not difficult to find that the sales of its products are relatively hot by opening the product page of its store — — The total sales of the five most popular products are 120,000+,70,000+,60,000+,50,000+and 30,000+,and the sales of other products are also higher among peers. In Netease koala, many emart foods and daily necessities are also among the popular products.

In addition, at the Tmall International Global Merchants Conference held on the 18th of this month, emart also entered the list of "Billion Dollar Clubs" officially announced by Tmall International (that is, merchants whose sales exceeded 100 million dollars), and cooperated with Chemist Warehouse, Costco, Macy’ S, Matsumoto Kiyoshi, Sainsbury’ S, Metro and others stood in the first camp together.

However, in recent years, few overseas supermarkets have really had the last laugh. Emart’s Korean compatriot LOTTE’s "despondent" withdrawal from Tmall in March this year is also a lesson from the past.

A senior practitioner once bluntly told Billion Power Network: "Few overseas businesses can deeply understand Ali’s complex ecosystem, and they don’t understand the operation logic of China e-commerce. A large number of enterprises are coming in, and the platform resources are not enough. In the end, it is inevitable to grasp the big and put the small. Many overseas merchants come to Tmall and I am afraid they will run with them in the end. "

Obviously, emart, who changed into a cross-border e-commerce bag and stayed in China, still faces many strong enemies, and the future development path is full of uncertainties. Whether this transformation can finally be achieved still needs to wait and see.