Serie A

At 1 am on October 30th, Beijing time, in the 10th round of Serie A in 2023-24, Inter Milan played against Rome at home. In the first half, Charles Hanoglu shot and hit the doorframe; In the second half, Thuram scored the winning goal in the 81st minute, and Augusto hit the crossbar again. In the end, Inter Milan beat Rome 1-0, overtaking Ewan and rising to the top of the standings.

In this game, Roma coach Jose Mourinho was unable to play against his old club because of suspension, but Lu Kaku appeared in the starting lineup of Rome, and he was booed by tens of thousands of Inter fans at Meazza Stadium.

In the 6th minute, Char Hanoglu blasted a long-range shot in front of the restricted area, and the ball bounced back after hitting the doorframe. Then Thuram’s barb hit the door and the goalkeeper got it. In the 7th minute, Inter’s left corner kicked into the restricted area, and lautaro’s header was not strong enough, so the goalkeeper confiscated the ball.

In the 15th minute, dumfries made a cross from the right, Thuram’s header hit the defender, and then his stab was blocked by the goalkeeper. In the 16th minute, Di Marco’s shot on the left side of the restricted area missed the far post.

In the 24th minute, mkhitaryan received the clearance ball before the top of the arc and volleyed it high. In the 38th minute, dumfries made another cross on the right, and pawar, who was inserted into the restricted area, volleyed his right foot and missed. In the 45th+3rd minute, varela got the chance to volley in the restricted area, and the ball was higher than the crossbar. At the end of the first half, neither team scored.

In the second half, it was easy to fight again. In the 48 th minute, Inter Milan’s free kick was hoisted into the penalty area, and Thuram’s header was high.

In the 59th minute, varela crosses the restricted area, Thuram returns the ball in the chest, lautaro volleys with his right foot, and the ball bounces to the ground and is hugged by the goalkeeper. In the 65th minute, Rome won a free kick in front of the penalty area, and chaaraoui took the penalty and hit the wall. Two minutes later, Charles Hanoglu blasted a long-range shot in front of the restricted area, and the ball hit the defender and crossed the bottom line in disguise.

In the 76th minute, Aslani took the ball in front of the restricted area. When he saw that no one had come forward to block it, he hit a long-range shot, and the ball slightly missed the post.In the 81st minute, Di Marco crossed the ball on the left side of the frontcourt, and Thuram, who was inserted into the middle of the restricted area, grabbed the ball and scored a goal. Inter Milan led Rome 1-0.

In the 89th minute, Augusto made a cross on the left side of the frontcourt. Thuram’s outflanking shot in the middle missed. In the 90th minute, Augusto made a long-range shot in front of the restricted area, and the ball hit the crossbar and popped up.

In the end, the whole game ended and Inter Milan beat Rome 1-0.

2 am! The Beijing media made a controversial report: China football became a joke, and fans swore.

At 2am, China football once again became the focus of controversy, and this time it was even pushed to the forefront. It originated from a report in Beijing Youth Daily that Song Kai, president of the China Football Association, had a clear understanding of the problems faced by women’s football after watching the women’s football match between China and South Korea. However, this report not only did not calm the fans’ arguments, but also triggered more controversy and discussion.

What is the reason for it It turned out that some fans questioned that Song Kai had a comprehensive understanding of the team’s problems through one game. This doubt is not groundless, because there are many factors that affect the outcome of a football match, including the player’s state, tactical arrangement, game mentality and so on. It seems a little hasty to jump to conclusions just through one game.

Of course, the reaction of the fans is even more enthusiastic. Some fans are skeptical about what Song Kai has done, thinking that he may not have a deep understanding of the real situation of women’s football. Other fans want to see more professional solutions, not just superficial observation. Some fans hit the nail on the head and pointed out that understanding the problem does not mean that we can solve the problem. What we need is real change and progress.

In fact, the development of football in China has always attracted much attention. However, as the fans say, the key to the problem is how to solve these problems. What we need is to dig deep into the root of the problem, find the crux, and then prescribe the right medicine. This requires professional ability, dedicated attitude and long-term patience.

In this regard, fans and friends: What do you think of Song Kai’s statement after watching the game? Do you think he can lead China football out of the predicament? Welcome to leave a message in the comment area to share your views!

At the same time, we expect you to continue to pay attention to our reports, and let us witness the rise of football in China!

"Cross-border" Integration of Tourism to Promote Green Development

Source: People’s Daily Online-People’s Daily Overseas Edition

Scenery of Aershan National Forest Park (photo of drone). Xinhua News Agency reporter Lian Zhenshe

Tourists watch the float parade in Aershan City, Xing ‘an League, Inner Mongolia Autonomous Region. Xinhua News Agency reporter Li Zhipeng photo

In September, the coolness in the Daxinganling forest area grew stronger, but the lush small town of Aershan was booming. On September 2-3, the 2023 China (Aershan) Tourism Conference, co-sponsored by the Ministry of Culture and Tourism, Xinhua News Agency and the People’s Government of Inner Mongolia Autonomous Region, was held in Aershan City, Xing ‘an League. Representatives of cultural and tourism industries from all over the country gathered in this small town famous for tourism to talk about the "cross-border" integration of tourism and promote green development.

Promote industrial integration

Talking about the Multiple Values of Tourism

During the tourism conference, theme forums such as "Green Development of Cultural Tourism Integration", "Tourism Promotes Exchanges and Blending among Ethnic Groups" and "Tourism Promotes Rural Revitalization and Helps Common Prosperity" were held successively. Dozens of experts and representatives talked about the integration of cultural tourism industry, and talked about the multiple values of tourism in ethnic cultural exchanges and blending, regional development and industrial upgrading.

"Tourism is an important channel for exchanges and mutual learning between different regions and cultures." Shan Gangxin, director of the Resource Development Department of the Ministry of Culture and Tourism, said that in recent years, all localities have actively promoted industrial integration, enriched the supply of tourism products, and promoted exchanges, exchanges and blending among ethnic groups.

"Tourism has changed the life of Aunt Ding’s family." Rao Xiangbi, deputy director of the Yunnan Provincial Department of Culture and Tourism, introduced at the meeting that Ding Dama’s family in Gongshan County, Nujiang Lisu Autonomous Prefecture has six ethnic groups. As the earliest person in the local area to set up a family inn, Ding Dama passed on the ethnic integration family culture to tourists, which was popular among tourists and it was hard to find a room in the peak season.

According to "2023 China Tourism and Vacation Development Report" released by china tourism academy during the Tourism Conference, the development of China’s holiday industry has initially formed such modes as linkage development of scenic spots, creation of accommodation scenes and development of industrial clusters. Tourism "cross-border" and "out of the circle" promote industrial integration and constantly broaden the tourism format. Sanhuali Resort with "Agriculture+Cultural Tourism", Tsingtao Brewery Garden with "Industry+Cultural Tourism" and Cool Play Town with "Sports+Cultural Tourism" in Ke Qiao, Shaoxing, and other industrial integration practices, break through industrial barriers and enhance regional development value.

Promote common prosperity

Discussion on focusing on rural revitalization

At the meeting, the Ministry of Culture and Tourism and Xinhua News Agency jointly launched the activity of "I design for the countryside", and at the same time held the awarding ceremony of national ski resorts and national key villages and towns for rural tourism.

"Rural tourism can organically combine rural excellent traditional culture, natural local features and modern tourism needs, and promote rural industrial integration, improve living environment and increase villagers’ income." Zhang Xiaoli, Director of the Rural Tourism and Creative Products Guidance Division of the Resource Development Department of the Ministry of Culture and Tourism, introduced at the forum.

"In recent years, all parts of Inner Mongolia have actively explored the path and mode of rural tourism development and created a number of demonstration villages to help rural revitalization." Wei Zhiguo, deputy director of the Inner Mongolia Department of Culture and Tourism, said.

The exhibition "Ten Years in Aershan" was held during the conference. Ten years ago, most people in rural areas of Aershan lived in old houses with "boards and mud", and the forestry resources on which they depended for their livelihood were gradually exhausted and their living conditions were poor. In 2012, the commercial logging of natural forests was completely stopped in Aershan City, and the ecological construction was re-dressed in green for the forest area. Forestry workers "put down their axes as tour guides", and tourism gave this small town a new vitality.

In the past 10 years, the number of tourists received in Aershan has increased from more than 2 million to more than 5 million. In the first half of this year, the number of tourists received by Aershan City increased by 6 times year-on-year, achieving a tourism income of 1.65 billion yuan. Today, nearly half of the population in Aershan is engaged in tourism. As tourism becomes more and more popular, the lives of ordinary people are getting more and more prosperous.

Advocate harmonious symbiosis

Suggestions on the development of green tourism

The theme of this tourism conference is "Green Development of Cultural Tourism Integration". Experts and representatives put forward suggestions on the development of green tourism market, product design, resource development and business philosophy to promote the development of green tourism.

Tang Xiaoyun, vice president of China Tourism Research Institute, said that in recent years, a variety of green tourism products in China have attracted much attention, and forest baths, hot spring baths, grassland tours, diving, skiing, mountaineering and hiking have continuously catalyzed the development of the green tourism market.

Lihong Fu’s travel agency launched a study tour on forest ecology. She took her children into the deep forest and picked up pine cones and needles on the ground. "Nature is the best raw material for artistic creation." Lihong Fu said that she started a study tour group to let children know about forest culture and feel the concept of harmonious coexistence between man and nature in artistic creativity.

Next to the venue of the tourism conference is the forest oxygen bath road in Aershan City. When tourists walk up the mountain road, it is not difficult to find that the steps are composed of abandoned train track sleepers, which not only has historical vicissitudes, but also reflects the green tourism development concept. The Lujiaowan Hot Spring Holiday Camp in Aershan City adopts overhead design to protect the original ecological function of the grassland under the building.

"We will actively develop green tourism with intensive resources, environmental protection, energy saving and low carbon, and sharing between host and guest." Tang Xiaoyun proposed that the national cultural and tourism system should further strengthen the protection of resources, improve the efficiency of resource utilization, improve the quality of green tourism services, and vigorously promote the formation of a new trend of civilized, healthy and green tourism.

(Xinhua News Agency, Hohhot, reporter He Shuzhen)

There are 65 rare and beautiful pictures, and the nature is amazing.

There are countless beautiful scenery and wonders in nature, waiting for us to discover and explore.

Let’s enjoy a group of amazing natural landscapes together.

Beautiful wisteria flowers string by string, like a purple waterfall, romantic and beautiful, full of magic.

The lake falls and birds fly.

Xiaguang dyed the mountains red, which matched the reflection in the clear lake.

Silent mountains, clear and calm lake water, gentle glow, snow-white earth.

Green water and green mountains, pleasant scenery.

Blue sky and white clouds, green water and green mountains, flowers in full bloom, just like a fairyland.

All over the mountains, azaleas are in full bloom.

Green mountains and green waters, misty.

The mountains and peaks are overlapping, green and beautiful.

The endless flower fields are romantic and charming.

The Great Wall of Wan Li is magnificent.

The trees are green and the lake is clear.

Clouds and mist, such as in a fairyland.

Great rivers and mountains, magnificent.

Dear friends, if you also like nature, animals, plants and beautiful things; Like reading and writing, like beautiful scenery; Then pay attention to me, and have wonderful sharing every day!

Thank you for your attention. Welcome to like, comment, collect and forward. Your encouragement is my greatest motivation!

China’s Common Sense of History: The Beginning of Modern China History

The modern history of China began in 1840. Before that, China society was a feudal society. After that, great changes have taken place in China society, which gradually became a semi-colonial and semi-feudal society.

In 1840, Britain launched the Opium War of aggression against China. After this war, capital-imperialism launched many wars of aggression against China one after another, such as the Anglo-French Allied War in 1957, the Sino-French War in 1884, the Sino-Japanese War in 1894, and Britain, the United States, Germany, France, Russia, Japan, Italy and Austria Eight-Nation Alliance in 1900. After defeating China by war, these invaders forced China to sign many unequal treaties, occupied many territories in China, and gained many economic, political and military privileges. They arbitrarily stationed troops in China, set up factories and banks, controlled customs, foreign trade and trade ports in China, preached, ran newspapers, set up schools and carried out other cultural invasions at will, and so on.

In order to suppress the resistance of the people in China, the invaders also colluded with the reactionary feudal rulers in China, making the feudal landlord class in China the mainstay of their rule in China. In this way, China has gradually changed from an independent country to a semi-colonial country. A modern history of China, that is, the bloody history of imperialism invading China and enslaving the people of China.

In the feudal society of China, the self-sufficient economy combining small-scale agriculture with handicraft industry occupied the main position. At that time, farmers not only produced the agricultural products they needed, but also produced most of the industrial products they needed. The commodity economy was underdeveloped. After the Opium War, the feudal economy was destroyed under the impact of foreign capitalism, farmers and craftsmen went bankrupt in large numbers, and the commodity economy developed. While the feudal economy was destroyed, a new economic relationship emerged, that is, capitalist economic relationship.

With the emergence and initial development of capitalist economy, in addition to the original landlord class and peasant class, two new classes have emerged in China society: the bourgeoisie and the proletariat. China society is not a complete feudal society, but a semi-feudal society. However, the purpose of imperialist aggression against China is to turn China into a colony, not to turn China into a capitalist country. They colluded with the feudal forces to oppress and hinder the development of capitalism in China. Therefore, in China society at this time, the feudal exploitation of peasants by the landlord class was still preserved, and the feudal relations of production still occupied a significant advantage. Under the double oppression of imperialism and feudalism, China’s economy and politics have never developed and progressed, and the people of China, especially the peasants, are getting poorer day by day. They live a cold and hungry life and have no political rights.

In this way, after the Opium War, China changed from an independent feudal country to a semi-colonial and semi-feudal country ruled by China feudal forces, and embarked on the road of colonization day by day.

From the time the foreign invaders launched an armed attack on China, the heroic and unyielding people of China also started their struggle against foreign invaders and feudal forces. The Opium War, the Taiping Heavenly Kingdom Movement, the Sino-French War, the Sino-Japanese War, the Reform Movement of 1898, the Boxer Rebellion and the Revolution of 1911 were all glorious struggles against foreign aggression in China’s modern history, which showed the great heroic struggle spirit of the China people against imperialism and feudalism. Therefore, the modern history of China is also a glorious history of China people’s indomitable resistance to imperialist aggression and feudal rule. (Rufeng)

New Trends and Influences in Fashion: Sustainability, Street Culture and Digital Transformation

Fashion, as a dynamic theme, plays an extremely key role in contemporary society, and its influence has gone beyond the simple clothing and appearance, extending to many levels of culture, society and psychology. With the passage of time, we can clearly see that some exciting trends are shaping this field.

First of all, with the increasingly prominent environmental problems, people began to pay more attention to the impact of the clothing industry on the natural environment. Traditional fashion production and consumption patterns lead to resource waste and environmental damage. This situation has aroused people’s concern about sustainability, and many fashion brands and designers have begun to reflect on their production methods and materials used.

Sustainable fashion emphasizes the consideration of environmental, social and economic influences in the process of design, production and consumption. This trend is not only reflected in the choice of materials, but also includes the choice of energy use, transportation mode and packaging materials in the production process. More and more brands began to adopt environmentally friendly materials, advocating the concept of circular economy and zero waste production. The practice of sustainable fashion includes careful selection and use of materials, such as organic cotton, recycled fiber and degradable materials, to reduce the impact on the environment. In addition, energy consumption in the production process is also paid attention to, and some brands adopt clean energy and energy-saving technologies. Transportation is also a key link, and using more environmentally friendly transportation methods can reduce carbon emissions.

Consumers’ consciousness gradually turned to sustainability, and they began to choose to support environmental protection brands and buy more durable and high-quality clothing. This consumption change not only supports the development of sustainable fashion economically, but also promotes the spread of more environmentally friendly fashion concepts in society.

Secondly, street culture is a symbol of young people at first, but with the development of the times, it has crossed different ages and become an important part of fashion. This cultural integration has brought more diverse fashion styles and broken the boundaries of traditional aesthetics. Street elements such as sportswear, graffiti elements and loose tailoring are gradually emerging in fashion design. The introduction of these elements makes fashion more creative and energetic, and at the same time reflects a unique aesthetic.

The influence of street culture makes people pay more attention to individuality and self-expression. People no longer pursue a single fashion standard, but show their unique personality and attitude through clothing. This diverse attitude gives fashion greater freedom.

Street culture pays attention to freedom, innovation and non-traditional aesthetics, which affects people’s attitudes and views on fashion. Fashion is no longer an unattainable symbol, but a lifestyle that is closely related to everyone.

Third, in the digital age, the fashion industry has also ushered in tremendous changes. Social media has become a new platform for fashion information dissemination, and people can easily obtain the latest fashion trends, trends and brand information. Fashion bloggers and celebrities share their fashion collocations and opinions on social media, introducing fashion into people’s daily lives. They have become fashion opinion leaders, influencing people’s purchasing decisions and aesthetic concepts. This phenomenon enhances the visibility and influence of the fashion industry.

The digital age has brought convenience to online shopping, and consumers can choose their favorite clothes anytime and anywhere. This change enables consumers to meet their personal needs more flexibly, and also promotes the growth of the fashion industry.

Social media platforms create more opportunities for interaction between consumers and brands. Consumers can communicate directly with brands, provide feedback and suggestions, and brands can understand consumers’ needs more accurately, thus providing products closer to the market.

To sum up, as a dynamic field, fashion is not only the surface of clothing, but also the comprehensive embodiment of environmental protection, personality and culture. The sustainable revolution, the rise of street culture and digital transformation have jointly shaped the diversity and vitality of fashion field. These trends are not only reflected in fashion design, but also profoundly affect all aspects of individuals and society.

People convey their values, hobbies and personal styles through clothing, thus establishing their own unique personal image. The culture and values represented by fashion are also imperceptibly influencing people’s attitudes and behaviors. Some fashion brands influence people’s attitudes towards society and life by advocating values such as environmental protection, diversity, inclusiveness and innovation.

As designers, we should always pay attention to the evolution and trend of fashion field, realize the importance of sustainability, and integrate the concept of environmental protection into the design process. Choosing environmentally friendly materials, adopting recyclable production mode and paying attention to the life cycle of products are all our goals in design. At the same time, we should pay close attention to the development of street culture, draw creative inspiration from it, and skillfully integrate street elements into the design to meet diversified consumer needs. With the advent of the digital age, we should keep up with the pace of science and technology. Mastering digital tools and technologies can better promote their own design works, interact with consumers, and integrate into social media platforms to establish close ties with fashion opinion leaders and consumers. This will help to improve brand awareness and visibility. By paying attention to sustainability, drawing lessons from street culture, using digital tools and transmitting positive values, we can make positive contributions to the development of fashion and lead fashion to a better future.

Author: Chen Chao

Fashion says: wearing the end is an eternal topic.

#2023 Creative Challenge #

Fashion says: wear the end

Fashion is an eternal topic, and everyone wants to wear their own style and personality. However, in the process of wearing, we also need to know some basic principles and the end of wearing, in order to really wear our own style.

1. The end of the coat is solid color. A simple solid color coat can be matched with all kinds of clothes and occasions, which is very versatile, and it is also a necessary item to maintain a professional image.

2. The end of jewelry is gold. The texture and temperament of gold can highlight your personality and taste, and it is also a way to show your economic strength.

3. The end of skin care is minimalism. Simple skin care steps and ingredients can ensure the health and hydration of the skin and avoid the burden of too many ingredients on the skin.

4. The end of hairdressing is black and straight. Black long straight hairstyle has always been one of the classic styles, which can highlight the beauty and mystery of women, and it is also easier to take care of.

5. The end of the sweater is white. White sweater is simple and stylish, and can be matched with various trousers and shoes to make your wearing more diversified.

6. The end of the sweater is white. The white sweater is simple and atmospheric, and can be matched with all kinds of short skirts and jeans to keep you fashionable in winter without losing the warmth.

7. Cowboys are at the end of trousers. Jeans are classic items to wear. They can be simply matched with T-shirts and sneakers, or they can be advanced with shirts and shoes to make your wear more diversified.

8. The end of the long down is black. Black long down can keep you warm and fashionable in winter without losing a sense of high class.

9. The end of the short down is white. White short down is classic and atmospheric, and can be matched with all kinds of trousers and shoes to keep you fashionable in winter without losing a sense of simplicity.

10. The end of the trench coat is khaki. Khaki windbreaker can be matched with all kinds of suits and trousers, which can not only maintain professional image, but also show your fashion taste.

11. The end of fashion is Xiaoxiangfeng. Xiaoxiang style is one of the classics in the fashion world. It is simple and elegant, allowing you to show your taste and style in the workplace and daily life.

12. At the end of the national wind is the cheongsam. Cheongsam is a traditional fashion item in China, simple and atmospheric, which can show your elegance and China cultural heritage.

13. The ends of sports shoes are black and white. Black and white sports shoes are very popular in sports and daily wear, simple and atmospheric, and can be matched with various clothes and occasions.

14. The end of the lotus leaf is pink. Pink flounced clothes are very suitable for women to wear, simple and elegant, which can show women’s femininity and charm.

15. The ends of high heels are red. Red high heels can not only enhance women’s temperament and self-confidence, but also become the highlight and finishing touch of personality collocation.

16. The end of casual shoes is a wild color. Joker-colored casual shoes are suitable for various occasions and wearing styles, so that you can keep a relaxed state.

17. The end of the cotton coat is orange. Orange cotton-padded clothes are very suitable for men to wear, simple and atmospheric, and can be matched with all kinds of trousers and shoes.

18. The end of the leather coat is black. Black leather coat not only has a sense of fashion and personality, but also can enhance your male charm and courage.

19. The dress ends with a V-neck. V-neck dress can show the elegance and beauty of women, and at the same time make your waist line more prominent.

20. At the end of the coat is a fur collar. A fur collar style coat can keep warm and temperament in winter, making you more elegant and fashionable to wear.

21. The end of the turtleneck is black. Black turtleneck can keep you warm and fashionable in winter, without losing a sense of high class.

22. The end of a solid T-shirt is white. A white T-shirt can be matched with all kinds of trousers and shoes, which can be simple and show your fashion taste.

23. The short-sleeved shirt has a bow tie at the end. Bow tie shirts can not only enhance men’s temperament and charm, but also make you look more decent and generous at family gatherings and banquets.

24. The end of the vest is black. Black vest can be used with all kinds of clothes and occasions, which can not only maintain the sense of youth but also show your maturity and stability.

25. The end of the hat is black. Black hat can be matched with all kinds of clothes and shoes, which can not only beautify your appearance, but also keep you warm in winter.

26. The glasses have a black frame at the end. Black-rimmed glasses can show your intellectuality and professionalism, and at the same time beautify your appearance.

27. The end of fruity lipstick is nude. Naked lipstick is simple and atmospheric, which allows you to show your elegance and beauty on any occasion.

28. The end of the small leather bag is black. Small black leather bags can be matched with various occasions and clothes, which can not only facilitate carrying items, but also show your sense of fashion and taste.

29. The end of the big bag is brown. Brown bags can be matched with all kinds of clothes and occasions, which can not only hold more items, but also show you a sense of fashion and atmosphere.

30. The ends of trousers are black. Black trousers can be matched with various occasions and clothes, which can not only show your professional image and professionalism, but also make you feel comfortable and comfortable in your daily life.

# Pay attention to high-grade sense of wearing # # Wear aesthetic dispute # # Fashion top-grade wear # # High-grade sense of overlapping wear sharing # # Share winter dress # # Fashionable fine wear cheats # # Autumn and winter atmosphere wear # # Pragmatic wear # # Autumn and winter fashion expensive sense # # Dress style innovation #

#2023 Creative Challenge #

What is "culture"

In an era, it not only updated our understanding of culture, but also refreshed our ideas again.

Just as knowledge is not equal to culture, it subverts our rational knowledge and perceptual habits all the time.

In fact, in our thinking logic, people often regard culture as the code of conduct of civilization.

For example, benevolence, courtesy, wisdom and trust, gentleness, courtesy and frugality are all concrete manifestations of behavior culture.

Therefore, when a person walks under a tree or an obstacle below his height, there is no doubt that he will bend down.

It should be said that few people even think about how to change it. This is a kind of culture.

Especially when the elevator door is opened, some people stand aside and wait for others to get off the elevator, and some people are eager to squeeze in.

These actions are the intersection of behavior and culture, and have nothing to do with education and knowledge. This is also a kind of culture.

[1] What is culture

Now that we have talked about "culture", how should we understand and recognize these two words? Of course, in other words: "What is" culture "?

Generally speaking, what we call "culture" in a broad sense refers to the sum of all material products and spiritual products created by human beings.

In a narrow sense, it refers to spiritual products including language, literature, art and all ideologies.

Here, we emphasize that as a kind of "culture", it must have six characteristics:

(1) universality. The universality of culture is manifested in the common cultural forms in social practice activities, even though different national consciousness and behavior are manifested, they have the same forms of expression.

(2) Diversity. Under different natural, historical and social conditions, different cultural types and cultural models have been formed, which makes the world culture present the characteristics of diversity as a whole.

(3) nationality. The traditional culture rooted in the nation is complementary to the development of the nation. So different nationalities have different national cultures.

(4) Inheritance. The inheritance of culture is the basis of carrying forward and developing culture. If there is no inheritance, of course, there will be no culture.

(5) Developmental. The essence of a national culture lies in its continuous development and change. A series of cultural products, including today’s automation and informatization, are the results of cultural development.

(6) the times. In the historical process of human development, each era has its own typical cultural type.

[2] Cultural background

I remember that Mr. Li Yanjie, the former professor of Beijing Normal University and vice president of the World Association for the Promotion of Chinese Education, once gave an open class entitled "Virtue, knowledge, talent, truth, goodness and beauty" at the lecture tour in Peking University.

He said; What is culture? The sum of truth, goodness and beauty is culture.

It can be seen that what we call "culture" is the product of all-round, multi-level and three-dimensional intersection of fields.

It not only covers a person’s cultivation, temper and disposition, but also includes family environment, living space, and even genetics and so on.

My neighbor, Aunt Song, once said, "Without culture, you are illiterate.". This statement is very incisive and hits the nail on the head.

You can imagine, living in the present, if you don’t even know a big word, this is not a scene, and it has nothing to do with the bridge, but it is incredible.

[3] It’s terrible to have no culture

Once upon a time, there was a saying circulating in the society: "It’s terrible to be uneducated", although it was just a network language. But it is a culture in itself.

Do you know that the cultural content contained in this sentence is far and near, false and real, true and false?

Perhaps, it may be trying to explain a thing or an action. But I hope it’s just a humorous remark with no practical significance.

[End]

What are the growth opportunities for beauty this year?

"Fight the first battle"

editorial comment/noteA year’s plan lies in spring, and the industry changes and waits for no one. What new trends will emerge in the industry in 2023? Where is the new growth point of the market? Based on the upcoming 6th China Cosmetics Trend Conference on February 13th, Qingyan interviewed the founders and professionals of 30+ well-known companies at home and abroad, and helped the cosmetics industry get off to a good start with fresh views.

(in alphabetical order)


A Yan, general manager of Tmall beauty, perfume and fragrance and men’s care industry
"Brand Power"+"Goods Power" Two-wheel Drive Growth

In the future, the beauty market will show the following seven main trends: 1. In 2023, the beauty industry will show a good trend of "suppressing first and then promoting". For beauty brands, follow the general trend in the rhythm of pushing new products, and at the same time expand category richness and maximize demand creation. 2. Continue to deeply embrace the Internet and release the crowd penetration bonus. 3. The constituent party population will continue to grow, consumers will pay more and more attention to efficiency, and brands must grow through the two-wheel drive of "brand power" and "goods power". 4. Brands need to provide consumers with more emotional value through marketing, such as cultural traceability, national feelings, female power, sexism, olfactory economy, face value economy and so on. 5. The comprehensive strength of domestic cosmetics will be advanced, and domestic brands can seize this opportunity to continuously expand their own matrix. 6. In the new year, more brands will focus on improving their R&D strength and creating more patents and exclusive ingredients. 7. Policies will promote the optimization of industrial structure, force the industry to upgrade, promote the beauty industry to become bigger and stronger, and achieve healthy, orderly and high-quality development.
Rational skin care promoter bing Han

Oligopolization will continue.
Under the pressure of new regulations, enterprises are in a hurry, helpless under the influence of epidemic situation, fearful under weak consumption, the disappearance of small and medium-sized enterprises and the formation of oligopoly trend.

In the new year, oligarchy continues, small and medium-sized brands continue to be difficult, and the cosmetics industry is increasingly out of touch with ordinary people.

In the future, new brands will either have new ingredients or be rich, but in any case, they must have their own technology and characteristics, otherwise there will be no chance even if they are rich.

Haa co-founder Bai Xue

Speculation will be shuffled.


There are two kinds of innovations in the industry: minimally invasive products and great brand innovations. Micro-innovation needs to be done all the time, and it is the daily work of the brand to continuously optimize products and services according to the feedback from the market and consumers. Brand innovation takes time, such as developing new raw materials and applying for patents with high gold content, which takes at least two or three years to settle, and it is difficult to achieve it in a short time.

In addition, affected by the uncertainty inside and outside the industry, the industry flow dividend and capital dividend will gradually decrease, and the industry will return to stability and be less impetuous. Brands that do things will be more determined to do things, and speculative behavior will be shuffled.

Chen Shaojun, Chairman of China Fragrance, Flavor and Cosmetic Industry Association

Seize the opportunity of the industry from quantitative change to qualitative change

After decades of rapid development, the current industry R&D and sales have encountered bottlenecks. In terms of research and development, there is an opportunity to break through the stock through the integration of various cutting-edge sciences, but there has not been a substantial breakthrough. In terms of sales, Internet dividends, like traditional sales models, are basically stock consumption, and new breakthroughs are expected.

In addition, the industry should pay attention to cross-border cooperation, such as deep integration with beauty salons in products and sales models, and expand the space for flexible production; Attention should be paid to cutting-edge, and the ideas of these enterprises often give new inspiration to the industry.

In short, I hope that the industry will seize the opportunity from quantitative change to qualitative change based on R&D, efficiency as a breakthrough, science and technology as a guide, internal strength as a cornerstone, comprehensive innovation as a purpose and head enterprises as a benchmark.


Liang Dong, co-founder, chairman and CEO of Zhongke Xinyang

Synthetic biology will further open up the application space

At present, raw material innovation is the biggest pain point in the beauty industry. Taking domestic cosmetic raw materials as an example, it has long been dependent on imports, and its independent research and development ability is insufficient, and raw materials are precisely the focus that determines the efficacy of products and consumers’ attention. To do a good job in products, we must first do a good job in science and technology. Many domestic beauty brands are increasing their investment in basic scientific research, and upstream raw material enterprises, especially synthetic biology enterprises, are widely favored by capital and market.

Synthetic biology technology can realize the iteration of raw material production mode, improve safety, stability and biological activity, especially customize this kind of substance according to specific requirements, which can meet different skin needs and achieve accurate goals; Solve the pain points and shortcomings of many classic raw materials, and further open up the application space; Synthetic biology, as a low-carbon, green and environmentally-friendly cutting-edge production method, can effectively reduce the carbon emissions of cosmetics enterprises and achieve the national carbon-neutral development goal, which is also an inevitable choice for the new trend of Clean Beauty cosmetics.


Ding Wenfeng, founder of Shenzhen Weiqi Pharmaceutical R&D Co., Ltd.

The beauty market will continue to "look east"

China’s beauty market will continue to "look eastward", and the market focus will further shift from Guangzhou in South China to Shanghai, Hangzhou and other East China cities; In addition, many domestic counterparts are actively deploying overseas markets. For example, Vicky Technology has set up offices in the United States and France. From the category point of view, there have always been opportunities in the beauty industry, such as whitening, hair loss prevention, mosquito repellent and other market segments, and there are still many opportunities to be explored.


Innovation is bound to be the main theme. I believe that in the future, more and more new raw materials will be successfully declared in the national catalogue and become an important value in products. But good products are not only the accumulation of raw materials, but also require brands to have a deeper understanding of their own products, channels and consumers. Vicky is willing to continue in-depth study in this area, enhance her understanding of the beauty market, and share resources with the whole industry.

Fan Jun, President of China Department Store Business Association

The advantages of leading enterprises will be more obvious.


The trend of the beauty market may change: First, the advantages of leading companies are more obvious, and the group market share of cosmetics is relatively concentrated. Second, explosive information infusion and frequent marketing events have contributed to the "explosive product strategy" of the industry. Third, the number of entrants has increased and brand competition has intensified. Fourth, the rise of the national tide continues to occupy an increasingly important position.

In terms of categories, high-end functional skin care products, personalized makeup, combination suits and lipsticks will continue to show hot spots and maintain growth.


Fan Wenhua, founder and chairman of Fan Wenhua facial care chain

Online and offline must work together and be strong.


In the future, the beauty market in China will show the following trends: First, the regulation and supervision will continue to be strengthened, which will promote the development of the industry to be healthier, and at the same time, it will continue to speed up the reshuffle of the industry.

Second, for consumers, the fragmented consumption environment needs a fragmented service model. It is difficult to solve customers’ skin care pain points and needs simply by offline store experience or only by online channel sales of skin care products. Therefore, online and offline work together to meet users’ needs and make enterprises have a virtuous circle effect.

Third, technological empowerment will be further enhanced. Users will make their first choice because of "brand", but it must be "efficacy and experience" that can keep customers choosing. Therefore, we see that more and more brands begin to attach importance to research and development, and begin to analyze users’ skin problems and needs with various high-tech applications such as AR and artificial intelligence, so as to give users better solutions and experiences.


Fu Yanhong, Business Director of DSM Personal Care and Fragrance Materials in Greater China

Pure beauty is a reflection of sustainable response.


In the communication with upstream and downstream enterprises, we are glad to see that more and more brands or consumers are beginning to respond to sustainability. In fact, the popular "pure beauty" in the industry is also a reflection of sustainable response. In this regard, DSM has also been updating its product line. At present, we have updated a number of products to the Clean Beauty version, which can respond to consumers’ demands for environmental protection.

In order to maximize the positive impact, we strive to instill sustainability strategies in every stage and every field of operation. In order to promote this process, we have introduced the principles of sustainable procurement and sustainable innovation, hoping to implant the concept of sustainability at the start-up stage. At the same time, we also hope to encourage more enterprises to join the ranks of sustainability, penetrate the concept of sustainability into all aspects of business, emphasize the value of sustainability, and help our brands better serve end consumers.

Fang Xiangming, CEO of Shanghai Quanli Biotechnology Co., Ltd.

It will develop better to be specialized and strong.

In 2023, which is full of uncertainty, a big factory that does everything by itself may not be the only way to develop, but a business model that is specialized and strong and can produce flexibly will be better.

Copy a little of any new market ideas, and if you don’t continue to strengthen your core technology, it will only be consumed in the domestic market in the end. For example, some domestic manufacturers can synthesize boson, which is really powerful, but if their eyes are enlarged to the international level, can’t India synthesize it? Other people’s markets may not be smaller than ours, the cost of enterprises may not be higher than ours, and others may not be playing against the United States …

Personally, I still feel that we should take inspiration from what we are good at and inherit from China to continuously strengthen the enterprise foundation and encourage domestic counterparts to cooperate. A lot of repeated investment (especially capital and equipment) is unnecessary or even harmful for at least two years.

Fan Yuan, Vice President of Huaxi Biotechnology Co., Ltd.

Innovation in research and development of new raw materials is the key

In the future, China’s skin care market will still take "scientific and technological innovation" as the primary condition, accurate and safe skin care efficacy as the necessary condition, take research and development as the main orientation, and take the iterative upgrade of big star products as the product operation strategy to build market competitiveness and enhance brand competitiveness and consumer cognition.

Consumers’ acceptance of domestic products will be higher and higher, especially functional skin care products, and the innovation of new raw materials is the key. Consumers of beauty cosmetics and skin care in China are smart consumers, and the efficacy and safety of cosmetic raw materials are the primary factors in their choice. The classified management of new cosmetic raw materials by market supervision will further stimulate the enthusiasm of enterprises for R&D and innovation.

Huaxi Bio-raw materials started from scratch, and took the lead in arranging synthetic organisms. Two research platforms and six technical platforms built a sustainable innovation R&D system of Huaxi Bio, which ensured more development space for the follow-up innovation of skin care-grade raw materials of Huaxi Bio.

Gong Tiangui, founder and &CEO of Huaxikou

"Sustainable pure beauty" will become the main theme in the future.


Increasingly rational consumers have regarded efficacy as a hard indicator of payment, and with the increasing supervision, the beauty market has entered a new stage of success or failure based on "product efficacy".

"Sustainable and pure beauty" will become the main theme in the future. In 2023-2024, the innovative direction of skin care in the global market ranked green, pure and natural, while the domestic "double-carbon" strategy was launched, and the trend of "pure and sustainable" became more concrete. Besides paying attention to efficacy, the brand’s performance in ingredient safety, environmental protection packaging materials and corporate responsibility was becoming one of the important indicators for consumers to choose, and it was also a key link to enhance brand and product loyalty. The prosperity of pure beauty just confirms the signs of "sustainable" development.

Huang Xiaodong, Chairman of Mofa Shijia

Functional skin care is just needed.


With the increase of problem skin, and the expansion of the team of component party and efficacy party, functional skin care has become just needed. Correspondingly, consumers have higher requirements for product efficacy, safety and quality. At the same time, based on the continuous updating of user needs, category development tends to be subdivided, younger and diversified. In the overall stable development of the beauty market, product efficacy and brand protection are important considerations for beauty and skin care consumers.

In the past 15 years, Membrane Family has always focused on mask categories, leaving users with the brand impression of "specializing in masks". In the future, we will continue to deepen the cultivation of mask categories, and take efficacy as the king and precise skin care as the cornerstone, further subdivide the efficacy of mask products, accelerate the breakthrough and innovation in the four fields of anti-aging, acne, whitening and repair, deepen communication with users, and meet the needs of users as much as possible.

Huang Yongzhen, President of Amore Pacific China

The demand for functional skin care is increasing day by day.


With the change of social environment and the rise of social media, consumers in China are increasingly demanding functional skin care. More and more concepts, such as early C and late A, sensitive skin care and so on, quickly entered the field of vision of consumers in China, and the consumption mentality of functional skin care gradually matured. We believe that there is still plenty of room for development in this track in the future.

At the same time, consumers’ demand for environmentally and socially friendly products is increasing day by day, and the impact of sustainability on purchasing decisions is also increasing. To this end, we promise to embody 100% environmental/social friendly attributes in new products and carry out brand activities to promote customers’ sustainable lifestyle. For example, Yue Shi Feng Yin Lan Capsule Cream uses renewable environmental protection packaging materials and plastic-reducing replacement equipment; The bottle cap and body of Fu Li Myna’s soothing and repairing moisturizing cream are made of renewable plastic and glass respectively, and the instructions are printed on the packaging box to reduce unnecessary resource consumption.


Huang Jinfeng, founder, chairman and CEO of Yixian E-commerce

The new pursuit of skin care brings more opportunities for cutting-edge brands


With the advent of the post-epidemic era, consumers in China pay more attention to healthy lifestyles, and the demand for products to maintain skin health and solve skin problems will rise rapidly. Refinement of skin care, pursuit of use effect and more attention to product ingredients have become the new pursuit of skin care for the younger generation of consumers, which has also spawned more vertical and layered consumer demand points such as sensitive muscle repair. This will bring more opportunities for cutting-edge brands.

I believe that in the future, more beauty brands will integrate their own and external, and even global scientific research forces to launch more high-quality functional cosmetics according to the skin characteristics and problems of China people, which contains huge imagination.

Jiang shubo, manager of siqinuo brand

Raw material customization will become a brand standard.


The track is more "diversified", for example, the number of people who repair after skits, men’s skin care and medical arts will increase; Scenes are more "subdivided", such as outdoor camping and emotional healing at home, which will bring new demands; R&D is more "involuted", and raw material customization will gradually become the standard of every brand, and the first player will get a bonus.

We see that bionic, bio-fermentation, synthetic biology and precise targeted regulation are the main directions of cosmetics research and development in the future. Therefore, Schino is rooted in the track of "precise skin care" and puts forward an exclusive four-quadrant research and development formula of "precise skin care": core component screening+carrier transportation system+formula design tool+clinical efficacy evaluation, and takes the above paradigm of "precise skin care" as the guiding ideology of research and development.

Next, based on the scientific logic of the R&D model, we will strive to solve key problems such as targeted delivery, active sustained release, transdermal absorption and efficacy quantification, and make truly safe, scientific and effective products.


Kangle, head of Aauto Quicker e-commerce beauty cosmetics personal care industry

Brands can try to expand multiple channels.


From the category point of view, I think the beauty brands that focus on pure ingredients, excellent makeup effect and efficacy will be further developed. In terms of channels, beauty brands can actively try to expand more channels, such as community e-commerce, take-away platforms, etc. For example, Watson has settled in Meituan, Nature Hall has settled in Hungry, and opened up different retail channels to gain more sales growth. Possibility.

Specific to our live e-commerce platform, beauty businesses are also facing more requirements and changes. On the one hand, platform merchants must adhere to laws and regulations, serve consumers well and fulfill their trust; On the other hand, it is also necessary to continuously improve the ability of content to plant grass, and better show the product characteristics and advantages through short videos and live broadcasts.

In addition, I expect that more and more brands will make more attempts in the meta-universe layout in the future. Online purchase of products that cannot be tried has always been the biggest reason why many consumers have doubts about the quality and effect of products. The application of meta-cosmic technology has brought new ideas to solve problems, such as AR makeup fitting and virtual makeup, which can effectively restore the offline makeup fitting experience, and virtual anchor can further solve the problem of business efficiency.

Liu Wei, former president and director of dermatology hospital of Air Force General Hospital.

Skin care for children is a new direction.


At present, more and more dermatologists are joining the cosmetics industry, and they provide professional knowledge from many aspects, such as basic skin problems, basic lesions and sub-health problems, which are helpful for enterprises to set a correct direction for research and development. For example, sensitive skin, anti-aging, acne, skin barrier damage and other issues are the focus of product development.

Besides, children’s skin care is a new direction. The new regulations can not only ensure the safety of children’s products, but also provide a basis for the development of children’s products. At present, pediatricians have joined the cosmetics industry, so I think the development of children’s cosmetics will break out in the next few years. Accordingly, in the field of children’s cosmetics, it is very necessary to carry out research and development exploration and innovation, and finally create their own brands.

Professor Herry Liu, School of Life Science and Technology, Huazhong University of Science and Technology

Bio-fermentation technology helps the development and utilization of characteristic plant resources


The new regulations on cosmetics clearly point out that "it is encouraged to research and develop cosmetics by combining modern science and technology with traditional advantageous projects and characteristic plant resources". Therefore, using bio-fermentation technology to help the development and utilization of characteristic plant resources is one of the innovative angles of bio-fermentation raw materials in the future. The future trend is more likely to be the common development and integration of biological fermentation technology, plant extraction and chemical synthesis.

At present, there are three main forms of bio-fermentation technology used in cosmetics: the first is the fermentation products of special proprietary strains, such as Pitera live cell yeast essence and bifidus yeast fermentation product lysate cultivated by Bifidobacterium Estee Lauder; The second is to use fermentation technology to replace the monomer active ingredients obtained by traditional chemical synthesis, such as the hot functional ingredients such as ekdoline, sodium hyaluronate and ergothionine. The third is plant fermentation. The activity of enriching nutrients through microbial fermentation is much higher than that of traditional plant extraction methods, and at the same time, it can effectively reduce the toxicity of plant components.

Huazhong University of Science and Technology National Nanopharmaceutical Engineering Technology
Professor Liu Wei of Research Center

Cosmetics will enter a new era of "precise skin care"


In recent years, well-known domestic dermatologists and cosmetics experts innovatively put forward the concept of "precise skin care", aiming at different skin problems, through research and excavation of the mechanism of skin problems, from the precise anchoring of skin targets/functional pathways, to the precise screening and scientific combination of active ingredients, to the precise transdermal delivery of core active ingredients with high bioavailability, so as to realize "precise skin care" of functional cosmetics.

It can be predicted that functional cosmetics will enter a new era of "precise skin care" in the future, and the research and development of high-performance functional skin care products need to comprehensively apply life science and technology, as well as multidisciplinary collaborative innovation such as dermatology, dermatopharmacology, dermatopharmacy (transdermal drug delivery technology) and cosmetic formulation technology. Therefore, constructing the theoretical system of "precise skin care", guiding the research and development of high-performance and functional cosmetics, and applying innovative technologies under the guidance of innovative theories will be an important development trend of high-performance and functional skin care products in the future.


Liu Chuangao, founder of Golden Beetle

Changes in the beauty market depend more on policies.


I think a lot of big probabilities of market changes do not depend on the market or industry, but on policies. For example, for example, the "double reduction" of the education and training industry is only a guiding opinion and almost kills an industry. Therefore, what changes the industry will have in the future depends more on the policy level than on the industry or market level.

As far as beauty retail is concerned, offline and online are now in an anxious balance point, and the cost of online is not low. One of its opportunities to break offline is that the rent burden of the entire physical store can show a gradual downward trend. At present, the rent is almost the highest expense of all physical stores. From this perspective, if the future rent can decline and reach a balance, then this may be an opportunity.


Ian Xu, Head of HARMAY Huamei Market and User Operation

The consumption potential of male cosmetics market is great.


The loose epidemic policy and the return of offline people will bring a recovery period for offline people entering the store. Matching the increase of passenger flow, further promoting the degree of specialization in the service field and thus promoting the transformation will become the focus of the store. At the same time, it will also be an advantage opportunity under the new round of policy stimulation to build brand power, enhance the brand memory of customers entering the store and the innovation drive of private domain communities, and keep the flow of people in the private domain of brands to the greatest extent.

With the continuous promotion of the concept of beauty and skin care, the current male consumers’ willingness to buy cosmetics and price acceptance are constantly improving. Compared with women’s cosmetics market, men’s cosmetics market is still in the blue ocean market, with great consumption potential, and the market needs to be further explored.

Mai Yaoya, Vice President (Marketing Planning) of Northbell Cosmetics Co., Ltd. and Chief Executive Officer of Northbell (Hangzhou) Company.

Cosmetics market has officially entered a rational era.


In 2022, it was called "the first year of efficacy" by many people in the industry. After a year of "efficacy education", the market’s choice of skin care products has become more and more professional, and the scientific proportion of ingredients has become the new key to appeal. CBNDATA shows that the proportion/formula of concerned ingredients is as high as 73% in consumers’ attention to the ingredients of skin care products. This also indicates that the cosmetics market has officially entered a rational era, and focusing on research and development technology, reshaping majors and seizing consumers’ minds are important breakthroughs.


Therefore, it is the direction that Northbell is working hard and will continue to work hard in the future to strengthen word-of-mouth shaping, scientifically match efficacy and bearing forms, and realize differentiated and advanced products.

Maggie, co-founder of Pellet Group

Make-up+skin care has become a trend


In the channel change, from the original "operation-driven" to "content-driven", a large number of content-driven channel enterprises will be born. Realize mutual projection between online and offline: online planting grass drives offline trial, offline service, instant satisfaction, etc. promote user purchase conversion, and feed back online product word-of-mouth communication.

On the consumer side, consumers tend to be younger, domestic brands rise, and national style elements are increasingly sought after. In addition, the consumer groups of "component party" and "efficacy control" are dominant, and consumption tends to be rational.

On the product side, innovative product thinking combining makeup and skin care is needed. At present, the cosmetics market in China is in the growth stage, and it is necessary to meet the diversified beauty care needs if you want to stand out among many brands. Consumers all hope to get long-lasting and high-performance cosmetics, especially those that use skin care ingredients to provide moisturizing and durability.

Ruan Jinjian, Deputy General Manager of Jinsheng New Materials

The overall trend of packaging materials is multi-material fusion.

In the coming year, China’s beauty market should be more finely divided, and each brand will strive to highlight its own brand power. At the same time, the beauty market will pay more attention to the individual needs of consumers, and there will be more and more cross-border brands, personalized products and cross-border products.

In 2023, the overall trend of beauty packaging is the integration of multiple materials, simplicity is not simple, low-key luxury, exquisite personality; In terms of plastic packaging containers, the proportion of environmental protection materials will be higher and higher. The market performance of beauty packaging in 2023 should be on the rise as a whole. However, due to the need for a stage of macroeconomic recovery, the proportion of small-batch orders will rise.


Wu Qinglin, founder of Merrill Lynch Beauty Cosmetics

Offline channels should do two things well.

Personally, I think offline channels should be done from two aspects. First, we should strengthen the superiority of goods. The optimization of commodities probably includes eliminating unsalable products in time, introducing new products in time, purchasing seasonal products and best-selling products in advance, and forming a reproducible product selection model. In this way, with the continuous optimization of our products, we can further improve the competitiveness of our stores.The second is team building. It probably includes these aspects: first, competitive salary; Second, there is an open, inclusive and equal corporate culture; Third, a more optimized staff training system, so as to create an excellent management team and management team.

Xie Yong, founder of Plant Doctor brand and chairman of Beijing Plant Doctor Biotechnology Co., Ltd.

Focusing on market segments is a good way to survive.

As for the long-term change direction in the future, in fact, the markets in Europe, America, Japan and South Korea have given us a good reference, that is, the market is constantly concentrated, and there is also a long-tailed differentiated market, which will lead to several things. First, a few companies will get more and more resources. Second, if they want to survive, they will either give up the market, divide it or occupy some more differentiated market space.

China is a market with a vast territory, very complicated levels, and its consumption habits and customs are greatly different from those of other countries, which also creates many opportunities for some long-tail markets of brands. If a brand wants to survive, it is a good way to focus on a market segment, which is also a way to avoid being concentrated.

General Manager of Kose Cosmetics Sales (China) Co., Ltd. Kazuhara Shinohara

Will pay more attention to the creation of new beauty methods.


Skin care products, especially high-end skin care products, not only exert their strength in efficacy, products and technology, but also pay great attention to the texture and aroma of products. These elements are also very necessary for the success of a skin care product. Good packaging, skin feel and fragrance will bring people a sense of pleasure. This sense of pleasure can give people psychological hints, which will stimulate the spirit and make the body and mind happy, thus achieving a good skin care effect.

Therefore, compared with the breakthrough in composition, brands like Deke, which rely on the concept of "comprehensive beauty", will pay more attention to the creation of new beauty methods. In the future, we may focus on the adjustment and creation of the internal mechanism of the human body, for example, by promoting the production of happy hormones in the human body, to strengthen the beauty of the body itself.

Wei Xue, Managing Director of Northeast Asia of Beiersdorf Group

Technology skin care and precision skin care have become the new normal.


Under the background of economic recovery, China’s fast-growing domestic consumer market is an important development opportunity for us. The rapidly growing demand of China consumers for high-quality and personalized products naturally brings us huge development space for foreign-funded enterprises.

Looking into the future, consumers’ demand for products will change greatly, and they will constantly improve the requirements of product efficacy, which will make scientific skin care and precise skin care become the normal state in the future. At the same time, we also found that China’s digital technology innovation is a very valuable opportunity, which is also an important factor to attract many enterprises to invest and develop in China.

Nowadays, the mode of "technology+skin care" has become an important development direction of the industry in the future. Therefore, in terms of digital construction, Beiersdorf has been perfecting the digital infrastructure construction and actively establishing his own digital talent pool with the help of digital platforms and tools. Strengthening cooperation with China enterprises in innovation, especially in digital economy, is undoubtedly of great significance to enterprises.

Yue Min, General Manager of Baiyuete Biotechnology (Shanghai) Co., Ltd.

Strong efficacy mask is still the first choice for brand star products.

Aiming at the skin care needs of specific people, providing diversified life and different scenes, ampoule essence and powerful facial mask are still the first choice for brand star products. In addition, the functional food sector is also one of the future opportunities. Baiyuete has completed the research and development of TCI999 ancient prescription bacteria with the efficacy of large-scale IRB human clinical experiment and TCI188 tooth-whitening beneficial bacteria fermentation essence, which can expand the horizontal product sales matrix for the brand. Recently, we also launched a new probiotic cream for children’s skin allergies, which will be on the market soon.

Jolie, founder of Luoyang Color

Specialization will become the core competitiveness of physical stores


After several years’ development and the change of consumer habits caused by the epidemic, online new media will gradually become the main channel, and physical stores will face a more serious traffic crisis. In the future, physical stores will definitely strive for the ability to retain customers and lock customers, and specialization will become the core competitiveness. Therefore, products and services are constant topics. As a physical chain, we need to provide consumers with differentiated products and services with visible effects.

Zhu Hong, General Manager of Guangzhou Zhongtong Biochemical Products Co., Ltd.

Meet the needs of market segments

The breakthrough point of cosmetics lies in creating products to solve the demand, just as P&G’s earliest 2in1 shampoo solved the problem of convenient hair washing, and has been leading the market for 30 years. Many of our current cutting-edge brands are meeting the needs of increasingly segmented people. No matter how big this group is, as long as it is really in demand and can form repurchase stickiness, there will be a chance to form a breakthrough point. The improvement of current information and data services can get inspiration from past experience to create products, but the key to the breakthrough point of products lies in people, and the truth that customers don’t know what they don’t know is eternal.


Zhang Chubiao, Chairman and President of Danzi Group

Brand Breakthrough Driven by Category


Generally speaking, China consumers are upgrading from basic skin care to exquisite care, and the sales of essences, creams and high-end masks will be further improved; At the same time, users’ pursuit of skin care products has entered a high-quality stage, and it is becoming more and more mature for domestic products to focus on creating high-end star items and drive brands to break through by categories. There are only a few basic categories of skin care products and make-up, and it seems that they have almost been finalized.

However, if we have in-depth insight from the perspective of users, we can find many opportunities for innovation. Taking facial mask as an example, after the basic models of facial mask and mud film, peeling facial mask, good night frozen mask, bubble facial mask and freeze-dried facial mask have appeared in the industry. Now, there are some brands that combine micro-current into the face film, and also add the effect of electronic beauty.

I think, because the market in China is large enough, as long as it can meet the needs of a small number of people, it can support the survival and development of a category or brand.

Zheng Chunying, Chairman of Galand Group

In 2023, "digital drive and efficiency are king"


In 2022, thanks to three years of digital construction, organizational change and product innovation, Galand achieved sales of +2.6% year-on-year and maintained 43,000 retail terminals; 15.04 million new consumer data assets were added. More importantly, we have also gained a lot in digital transformation. At present, the proportion of our digital camp has reached 98.8%, which is 50.8% higher than that of 2019. The proportion of digital retail reached 67.1%, an increase of 105.7% compared with 2019. Among them, Nature Hall’s digital revenue accounted for 99%, and omni-channel digital retail reached 67.2%.

Facing 2023, Galand Group will increase its revenue, that is, the target will increase by 18%; But also a substantial increase in profits; We also need high-quality growth, that is, from scale growth with only sales volume but no quality to quality value growth. To this end, we need to do the following three things well: carry out overall organizational changes; A plate of goods should begin to play a role in improving efficiency and reducing costs; Strengthen process management and improve performance management.

At present, we are in an era of increasing uncertainty, and we don’t know what will happen when we wake up every day, and the business risks of enterprises are getting bigger and bigger. Everyone should have a clear understanding of this. In the new year, we need to go hand in hand with the brave, face the severe external situation together, set higher goals and make major changes: digital drive and efficiency are king.


"Let Chinese excellent traditional culture become an important source of literary and artistic innovation"

"The apes on both sides of the strait can’t stop crying, and the canoe has passed Chung Shan Man!"

Rivers run, birds gather, and poets sing loudly, resounding through the sky. At the end of the animated film "Three Wan Li in Chang ‘an", Li Bai finally saw the light after a rough time, and the audience felt deeply and comfortably. The creator showed the weather of the Tang Dynasty with a hearty audio-visual narrative, and also made the familiar Tang poems have a new artistic conception.

From The Return of the Great Sage on the Journey to the West, which was called "the light of the country", to the grand occasion that Ne Zha created a single box office of more than 5 billion yuan and 140 million people watched the movie, and then to the watching craze and continuous hot discussion caused by Three Wan Li in Chang ‘an … In the past 10 years, nine of the top 20 animated films at the box office in China were based on Chinese excellent traditional culture. These passionate "national style animations" activate cultural genes with contemporary aesthetics, present magnificent imagination with digital technology, explore China style and pursue China style, and become a microcosm of Chinese excellent traditional cultural innovation.

不只是动画,也不只是电影。近年来,我国文艺领域“国潮”涌动、“国风”劲刮。舞台上,《唐宫夜宴》《只此青绿》《五星出东方》,“国宝文物”翩然起舞;荧屏上,《中国诗词大会》《经典咏流传》《斯文江南》,典籍文字气韵生动;北京冬奥会开幕式上,二十四节气倒计时展示华夏独特时间观,“燕山雪花大如席”以浪漫想象穿越时空,徐徐打开的“中国门”迎纳四海宾朋……国风国潮牵动的,不仅是器物、人物和故事,更是审美、情感和认同;它所体现的,不仅是赓续文脉、续写辉煌的文化自觉,更是坚定的文化自信。

5000多年未曾中断的中华文明,为新的文化创造提供丰沛源泉,人民日益增长的精神文化需求,为推动文艺高质量发展提供源源动力。习近平总书记指出:“要把握传承和创新的关系,学古不泥古、破法不悖法,让中华优秀传统文化成为文艺创新的重要源泉。”当前文艺创新的成功探索向我们昭示:文化自信涵养文化创造,文化创造增强文化自信。强化这个正反馈,在新的起点上继续推动文化繁荣、建设文化强国、建设中华民族现代文明,是我们在新时代新的文化使命,也必将推动中华文化生生不息、奔涌向前。《 人民日报 》( 2023年09月15日 04 版)