On January 30th, some netizens posted that the premium price of the high-end version of SU7, the first model of Xiaomi Automobile, was 361,400 yuan. The new car adopts ternary lithium battery from Contemporary Amperex Technology Co., Limited, with a maximum speed of 265 km/h. Market news speculated that the final selling price of Xiaomi automobile may be in the range of 250,000 to 370,000.

In response to the above news, Xiaomi Automobile responded: "Unofficial news is not true." In addition, Wang Hua, general manager of Xiaomi Group’s public relations department, forwarded a message to Weibo, a netizen, and said that in recent days, internal vehicles began to be licensed, which was to test all the processes of running through sales and delivery, and buying insurance was also one of the links. In other words, it has no reference value.

Xiaomi SU7 is the first production car of Xiaomi Automobile, which was released on December 28th, 2023, Xiaomi Automobile Technology Day. On Xiaomi Auto Technology Day, Lei Jun spent about three hours explaining technologies such as large die casting, intelligent driving and intelligent cockpit, and the design of Xiaomi’s first production model, but he didn’t talk about the price and kept it highly confidential, which also became the biggest suspense of Xiaomi.

In fact, since the release of Xiaomi Automobile, the price of Xiaomi Automobile has always been the focus of the industry. How much is the pricing for "Xiaomi Auto SU7"? When will it be announced? " Earlier, Xiaomi Auto officially replied, "We really haven’t finalized the price. Mr. Lei, the founder of Xiaomi, also introduced it at the Xiaomi Automobile Technology Conference. It is indeed a bit expensive, but it will be’ expensive for a reason’. Not 99,000, not 149,000, not 199,000. The final pricing will be announced at the official launch conference of Xiaomi SU7. " Since then, Mr. Lei has also revealed that Xiaomi Su750,000 has no rivals. It is understood that Xiaomi SU7 is positioned as a "C-class high-performance eco-technology car", which provides dual-motor version and single-motor version. The single-motor version is equipped with a motor with a maximum power of 220 kW; The dual-motor version is equipped with a front and rear dual-motor system, in which the maximum power of the front motor is 220kW and the maximum power of the rear motor is 275kW.

Not long ago, Lei Jun, the founder of Xiaomi, also said in an interview with the media that the pricing of Xiaomi’s first model may be a bit expensive, equivalent to the performance of two or three million luxury cars, and reiterated that the pricing of Xiaomi’s first model will not be 99,000 yuan, 149,000 yuan, 199,000 yuan.

Judging from the product configuration announced by Xiaomi Technology Day, the positioning of Xiaomi SU7 is not low, which means that its price cannot be too low. It should be noted that in recent years, the automobile market has undergone earth-shaking changes, especially since 2023, the automobile price war has intensified, and the price has also become a key link in the competition between automobile enterprises.

For Lei Jun, who "staked all his assets and reputation and started his last business in his life", he has high hopes for Xiaomi Automobile. Lei Jun said that Xiaomi automobile has the performance index that is not inferior to Tesla Model S, and the three indexes of 0-100km/h acceleration, 100km/h-0 braking distance and top speed are not backward, and bluntly said that Xiaomi SU7 has no accurate benchmarking vehicle, and it hopes to be comparable to Porsche Taycan Turbo in mechanical quality such as drivability, and to be comparable to Tesla Model S in intelligence.

As for the follow-up goal of Xiaomi Automobile, Lei Jun’s ambition is to become one of the top five automakers in the world. Lei Jun said: "The goal of Xiaomi Automobile is to rival Porsche and Tesla, to build dream cars in the new era of automobile industry, and to make a beautiful, easy-to-drive, comfortable and safe mobile intelligent space." The goal of autonomous driving is to enter the first camp of the industry in 2024. In addition, Lei Jun also stressed that today is 1003 days since Xiaomi announced its entry into the electric vehicle industry. Starting from the underlying core technology, Xiaomi has invested ten times to make a good car, and its long-term goal is to strive to become one of the top five automobile manufacturers in the world in the next 15-20 years. It is worth mentioning that the homogenization of 200,000-300,000 models in today’s auto market is very serious, and the competition is particularly fierce, which also means that Xiaomi Auto will face a lot of pressure after listing.

Lei Jun said in an interview before: "I am particularly worried that everyone will not buy if it doesn’t catch fire. What’s more worrying is that if everyone buys, they will have to wait for a year or two, and they will definitely be scolded." Whether Xiaomi SU7 can be accepted by the market or whether consumers are willing to pay for it is still unknown because the price is to be determined. But from this point of view, the final decision on how Xiaomi SU7 will perform in the auto market may still depend on Lei Jun’s highly confidential price. According to the plan, the final pricing of Xiaomi SU7 will be announced at the official launch conference of the car.

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Autobots’ platform

　　Parking service, as a humanized service measure, has been adopted by more and more businesses in the provincial capital. However, while this service project is gradually popularized, some problems have also been exposed. Yesterday (16th), Mr. Li, a citizen of (Shandong) provincial capital, gave his car to the hotel for care while dining in a hotel in the provincial capital. However, due to lax hotel management, a security guard stole Mr. Li’s car to see his friends off, and an accident occurred on the way, which led to the scrapping of the car. And how to claim, Mr. Li is in trouble.

　　Don’t drive after drinking

　　He parked his car in the hotel.

　　During the dinner, Mr. Li drank wine. When he left, Mr. Li was inconvenient to drive, so he gave the car to the hotel for safekeeping. The hotel also said that Mr. Li could pick up the car with the corresponding number plate the next day. Mr. Li said that at that time, he also asked to use the car the next day, and he might come earlier. He hoped that the hotel would arrange people and the hotel agreed. "The hotel can provide such a service, and I still feel quite warm in my heart." Mr. Li said that he left with confidence.

　　Pick up the car the next day

　　The car has been scrapped on the road.

　　The next morning, something happened! Mr. Li went to the hotel to pick up the car. After waiting for more than 10 minutes at the hotel, the staff told him in a panic that the car was gone! Where did the car go? Was it stolen? Mr. Li called the police with questions. That night, Mr. Li received a message from the police. The police found his car at the entrance of the First Municipal Hospital about four kilometers west of the hotel, and it crashed into the curb and had a traffic accident!

　　Yesterday morning, the reporter saw Mr. Li’s car in the accident vehicle parking lot. The airbag in the car has been opened, the seat is covered with blood, the front of the car has been deformed, revealing the engine and water tank. After testing, the car has been scrapped. Looking at the unrecognizable car, Mr. Li felt that it was a pity that this new car, which had only been bought for 8 months, was scrapped like this.

　　View video

　　It turned out that the security guard drove the customer’s car privately.

　　The vehicle is missing. Is it a thief or a mole? After Mr. Li reported the case, the police checked the surveillance video of the hotel and locked the suspect. Surveillance shows that on the evening of the 11th, a young man with a security appearance walked to the car key storage window alone and then left. At 5 o’clock on the 12th, the man appeared in the parking lot again, opened Mr. Li’s car door, started the vehicle and drove off. According to the hotel security supervisor, the security guard was on duty that night.

　　So how did the car accident happen? At the scene of the accident, the police seized the monitoring of a real estate for sale. At about 5 am on the 12th, someone drove Mr. Li’s car westward along Jingyi Road. When the car entered the monitoring range, it was out of control. First, it hit the side of the road, slowed down, slipped and hit the lamppost. Afterwards, when the police came to deal with the accident, the security guard driving had escaped. Because the monitoring distance is far away, the situation inside the car and the specific situation of the driver’s escape were not photographed.

　　Hotel parking service vehicles scrapped on the roadside.

　　On the evening of March 11th, Mr. Li and his friends went to Jingya Hotel, Minghu Road, the provincial capital, for dinner. After arriving at the hotel, Mr. Li handed over the keys and car to the service staff for parking. But when I picked up the car the next day, it was gone.

　　The general process of car theft has been clear, and Mr. Li feels that the hotel has an unshirkable responsibility. "The car and keys were handed over to the hotel for safekeeping. Keys were stolen, cars were stolen and there was an accident. The hotel must compensate for its own losses. Moreover, it was not the thief who committed the crime, but the hotel security guard. The car is entirely the cause of hotel management, and this responsibility should be borne by the hotel. " According to Mr. Li, his car has only been bought for 8 months, and the total cost is about 120 thousand. Because it is not a new car, Mr. Li proposed a compromise plan of claiming 110,000 yuan. "I will pay for the car myself, which is much more important than the hotel compensating me for a car. I have already made concessions."

　　As for Mr. Li’s request, the hotel admitted that it would bear the responsibility of vehicle theft and damage, but the compensation could not be cashed according to Mr. Li’s request. "Mr. Li’s car is insured, and he can wait for the insurance compensation, and the insufficient part will be paid by our hotel." After the theft, Mr. Li negotiated with the hotel for four days, but the hotel still insisted on its own plan. After several consultations, both sides refused to give in. In yesterday’s interview, both sides said that if negotiation fails, they can only go to court through judicial procedures.

　　The customer demands full compensation.

　　The hotel let insurance go first.

　　■ Views of both sides

　　The reporter learned that Mr. Li’s experience is representative in the dispute between hotels and customers. Parking service, as a popular hotel catering service project, has been adopted by many businesses in the provincial capital, but some problems have also been exposed.

　　The car and keys were handed over to the hotel management. How could a security guard get the keys and drive away? In yesterday’s interview, Mr. Li raised questions about the management of the hotel. The reporter made a visit to this. The key storage window of this hotel is set near the door of the hotel lobby, near the service desk. The reporter saw that the key storage window is relatively simple to make, and dozens of small open grids are made of transparent materials. The owner’s keys are placed in the corresponding number plate grids, and the owner gives the number plate to the service desk staff, and the car can be picked up after verification. "During the hotel’s business hours, there are staff on duty at the service desk, and the safety of the keys can be guaranteed. However, at night, these keys are still here, unlocked and unattended, and there must be security risks." Mr. Li said with concern.　　

　　In the past hotline, some readers also reflected similar problems. For example, in parking service, the vehicle was scratched and the contents were stolen, and there were also media reports that there was an accident in the parking process, how to determine the responsibility sharing, and cases in which someone pretended to be a parking person to steal a car.

　　After work, it is neither locked nor watched by special personnel.

　　The key is in the hotel lobby.

　　■ Reporter survey

　　"There is some truth in what both sides say, but the initiative should be on the consumer side." Yesterday, the reporter consulted lawyer Chen Bin of Shandong Kangqiao Law Firm on this matter, and he said after listening to the reporter’s description.

　　Lawyer Chen Bin told the reporter that, first of all, when consumers eat in the hotel, they form a contractual relationship with the hotel. Secondly, the hotel has valet parking service, regardless of whether it charges or not, and it also forms a custody relationship with the customer, so it is obliged to properly keep the customer’s property. Once losses are caused by accidents or property losses are caused by other reasons, the service place should be liable for compensation.

　　At present, the car has been scrapped, and there is no problem for consumers to claim compensation from the hotel. The hotel proposes to let customers claim compensation through insurance first, and it is also an option for the hotel to pay the rest of the money. Now the choice is in the hands of consumers, no matter how they claim compensation, they should be supported. If the hotel does not compensate, consumers can seek a solution through litigation.

　　The initiative is on the consumer side.

　　■ Lawyer’s statement

　　The security guard has turned himself in and claimed to "borrow the car" to send his friend home.

　　Yesterday, the reporter learned from the police that Xiao Zhao (a pseudonym), a security guard who drove privately, has surrendered himself and has been detained by the police.

　　Xiao Zhao confessed that he drank some wine that night, and his mind was a little hot, so he stole Mr. Li’s car key from the key storage window while on duty. He wanted to use Mr. Li’s car to send his friends home when he got off work the next morning. He originally wanted to send the car back after sending his friends, but he didn’t expect an accident on the road. "He fled the scene because he was afraid."

　　"He came back quietly on the evening of the 14th, slept in the dormitory for one night, and only came to me the next morning, so I took him to the police station to surrender." The hotel security supervisor recalled.

　　"The child who borrowed the car is only 20 years old, and I don’t want him to be destroyed in prison."

　　"After the police informed me that the car thief turned himself in, I went to the police station, and the police gave me a simple information about this security guard." It is understood that Xiao Zhao, who "stole a car", just turned 20 this year and worked in this hotel for more than a month. The hotel has put forward a solution to compensate Mr. Li for his losses by security guards, but it is understood that Xiao Zhao’s family is just an ordinary family and it is difficult to compensate Mr. Li for his losses. Mr. Li expressed his attitude towards the car thief. "I don’t want to pursue the responsibility of this little security guard too much. He is only 20 years old, and I don’t want prison life to ruin his future. This is a problem in hotel management, and I still hope that the hotel can take responsibility. " (Reporter Liang Wei Cao Jianmin)

Motorists in Shenyang, the price is reduced! Now is the perfect time to buy Krypton 001! Car home Shenyang Preferential Promotion Channel brings you the latest preferential information. Extreme Krypton 001 is being promoted in Shenyang, with a maximum discount of 37,000 yuan! The minimum starting price is only 269,000 yuan. If you want to know more about the discount, please click "Check the car price" in the quotation form to get a higher discount.

Krypton 001 is a futuristic electric vehicle with a unique design. The front part adopts a streamlined design to make the whole vehicle look more dynamic. The air intake grille adopts a closed design, which highlights the identity of the electric vehicle. The overall style is simple and atmospheric, giving people a very high-end feeling. The highly recognizable C-shaped daytime running lights are used in the front of the car, which makes the whole vehicle look more sporty and fashionable with streamlined body lines. In addition, Krypton 001 also adopts a hidden door handle and frameless door design, which further highlights the sense of technology and fashion of the vehicle. In the rear part, the Krypton 001 adopts a penetrating taillight and a two-way exhaust design, which makes the whole rear look more exquisite. On the whole, the design of Krypton 001 is excellent, full of futuristic and technological sense, and it is an electric vehicle that is worth looking forward to.

Extreme Krypton 001 is a larger model, with the length, width and height of 4977*1999*1533 mm, the wheelbase of 3005 mm, the front tread of 1703 mm and the rear tread of 1716 mm respectively. The car side lines of Krypton 001 are smooth, and the whole body presents a sense of movement and strength. The lines are smooth and full of tension. In terms of tires, the former tyre size was 255/55 R19, and the latter tyre size was also 255/55 R19. The rims of this model are fashionable and have a strong sense of design, which adds more sporty atmosphere to the whole car.

The interior design of Krypton 001 is full of modernity and technology, and it is made of luxurious leather, giving people a high-grade feeling. The central control screen has a size of 15.05 inches and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning functions, so that drivers can easily control it. The steering wheel is made of leather, and the position can be adjusted up and down and back and forth electrically, which is very user-friendly. The front row and the back row are equipped with two USB/Type-C interfaces, which are convenient for passengers to charge, and also support the wireless charging function of mobile phones. The seat is made of leather, and the front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support can be carried out in the main and co-pilot positions to make the ride more comfortable. The front seats are also equipped with heating, ventilation and massage functions to provide a better ride experience. The rear seats can be laid down in proportion to increase storage space. In a word, the interior design of Krypton 001 is very humanized, providing a variety of practical functions and comfort.

The maximum power and torque of Krypton 001 engine are 580 kW and 810 N·m respectively. The engine performance of this model is strong, which can provide excellent driving experience for the owner. Its high power and torque output make the vehicle perform well in the process of acceleration and driving, and bring drivers a more flexible and smooth driving experience. At the same time, the high efficiency of this engine also provides strong support for the fuel economy of the vehicle, making it easier for drivers to enjoy driving. In a word, the engine performance of Krypton 001 is excellent and it is a car worth recommending.

In the communication with the owner of car home, we learned that he was full of praise for the appearance of Krypton 001. He said that the design of Krypton 001 is very personal, and the front part reminds him of luxury brands. At the same time, the streamlined body and unique lamp design of Krypton 001 also surprised him. The owner also specifically mentioned the interior design of Krypton 001, praising its simplicity and generosity, which made people feel very comfortable. Generally speaking, the owner of car home @ Yuanqi slowly gave a very high evaluation on the appearance and interior of the Krypton 001, which also made us more confident to recommend this model. If you also have high requirements for design, then Krypton 001 will definitely be your best choice.

　　On December 28th, Xiaomi Group held.At the technical conference, the first model Xiaomi SU7 was unveiled, and the electric drive was also disclosed.The latest achievements of five self-developed core technology systems, namely, large die casting, intelligent driving and intelligent cockpit. Lei Jun, founder, chairman and CEO of Xiaomi Group, said that Xiaomi Group has thus achieved a complete closed loop of the strategy of "people, cars and homes".

　　Insiders said that IThe automobile market will gradually enter a period of steady growth, from incremental market to stock market, and the market competition will be further intensified. In this context, pricing will become an important factor in whether it can become an explosive model.

　　In-depth self-research of key technologies

　　Lei Jun said that Xiaomi insisted on starting from the underlying core technology, insisting on positive research and development, and deep self-research on key tracks. Xiaomi Automobile invested more than 10 billion yuan in the first phase of R&D, and the R&D team has more than 3,400 engineers. Among them, there are thousands of top technical experts at home and abroad in key fields.

　　In the field of intelligent driving, Xiaomi released three key technologies: adaptive zoom BEV technology, large road model and super-resolution occupation network technology. Lei Jun said that Xiaomi’s total investment in the first phase of full-stack self-developed intelligent driving technology has reached 3.3 billion yuan, and now it has increased to 4.7 billion yuan, with more than 200 test vehicles and a test mileage of more than 10 million kilometers. Intelligent driving is the track that Xiaomi focuses on, and the goal is to enter the first camp in the industry in 2024.

　　Intelligent driving has become an important track for the automobile industry. PG One, director of the Industrial Policy Research Institute (Advanced Manufacturing Center) of CCID Research Institute, said,Cars andThe tightness of the combination is further improved.

　　Lei Jun introduced that Xiaomi already has a complete intelligent manufacturing strength of automobile industry. existOn the other hand, Xiaomi released the Super HyperEngine V8s with a speed of 27200rpm, which is expected to be put on the train in 2025. At the same time, Xiaomi pre-researched the next generation of super, innovative laser winding rotor technology, and successfully broke through 35000rpm in the laboratory stage. In terms of aspects, Xiaomi has independently developed CTB integration technology and joined forces.The first battery inversion technology was launched, and Xiaomi also built its own battery pack factory. In addition, Xiaomi has independently developed "9100t super large die-casting cluster" and die-casting alloy material "Titan alloy".

　　Building a closed loop of "human-vehicle-home ecology"

　　Lei Jun introduced that the first model of Xiaomi Automobile has achieved small-scale mass production, and a large number of verification tests are being carried out to create a beautiful, easy-to-open, comfortable and safe mobile smart space.

　　Xiaomi’s first car was named XIAOMI SU7, and it was positioned as a "C-class high-performance eco-technology car", offering three colors of bay blue, elegant gray and olive green. In order to reduce the inconvenience caused by virtual buttons, Xiaomi SU7 keeps many physical buttons, which are mainly used to control air conditioning temperature, air volume, tail wing, air suspension and so on.

　　According to reports, Xiaomi SU7 is equipped with dual motors to realize all-wheel drive, with an acceleration time of 2.78 seconds per 100 kilometers and a top speed of 265 kilometers per hour. Xiaomi SU7 is equipped with Xiaomi-battery. With the support of 800V super fast charging, the battery life can reach 510 kilometers after 15 minutes of charging. Lei Jun said that with strong thermal management technical capabilities, Xiaomi Automobile will be the king of electric vehicles in winter. With the release of Xiaomi SU7, Xiaomi has thus achieved a complete closed loop of "the ecology of people and cars".

　　The internet of everything ecology is Xiaomi’s strength. Lei Jun introduced that Xiaomi tablet application ecology can get on the bus seamlessly, and other Mijia devices can also get on the bus without feeling. An expansion interface is reserved in the car to support device plug and play. In addition, Xiaomi has created the CarIoT ecosystem and is fully open to third parties.

　　For non-Xiaomi mobile phone system users, Xiaomi Auto supports wireless CarPlay, AirPlay and so on.

　　Pricing deserves attention.

　　Lei Jun said that Xiaomi Automobile is a major leap of Xiaomi Group, from mobile phones and AIoT to automobiles. Xiaomi Automobile is the new beginning of Xiaomi Group.

　　It is worth mentioning that the price of Xiaomi’s first car has not yet been announced, but Lei Jun has paved the way for consumers, "it is really a bit expensive".

　　At present, the competition in the automobile market is further intensified, which brings difficulties to the pricing of Xiaomi automobile. PG One said that with the rapid development of the automobile industry, overseas competitors have gradually completed the transformation of traditional fuel vehicles to new energy tracks, and the competition between independent brands and overseas brands will become increasingly fierce; At the same time, our automobile market will gradually enter a period of steady growth, and gradually shift from incremental market to stock market.

　　Lei Jun said that Xiaomi is not afraid of "volume".

　　fromIn terms of market, Xiaomi relies on cost performance to develop its own market share. In recent years, with the further intensification of competition in mobile phone track, Xiaomi Group’s strategy has gradually been adjusted to "high-end". Therefore, industry insiders speculate that Xiaomi will not adopt a low-price strategy like Xiaomi’s mobile phone.

　　Regarding the competition pattern of the electric vehicle market, Lei Jun previously said that as the electric vehicle industry matures, the top five brands in the world will occupy more than 80% of the market share. "The only way to succeed is to become one of the top five, with annual shipments exceeding 10 million."

　　Pricing will become one of the key factors for Xiaomi to become an explosive model.Previously releasedIt shows that the starting price of Xiaomi SU7 is expected to be below 200,000 yuan, and the overall price will be between 200,000 yuan and 300,000 yuan. It is estimated that the annual sales of new millet cars will reach 70,000-80,000 units.

Hua xizi was attacked by traffic.　

On the live broadcast in Li Jiaqi, when consumers complained that a 79 yuan eyebrow pencil with Huaxizi was too expensive, Li Jiaqi did not introduce the quality of the product, but directly asked the consumers, "Has the salary increased? Have you worked hard? " In this sentence, Li Jiaqi and Hua Xizi were pushed to the forefront.　

Originally, everyone thought that Li Jiaqi was getting cold. To everyone’s surprise, Li Jiaqi didn’t get cold, and Huaxizi was miserable. When Li Jiaqi found out that he had said something wrong, he cried and apologized in the live broadcast room. After winning a great wave of sympathy, he immediately started to bring goods. On the hot search of public opinion on Li Jiaqi has also been divided into two factions, who believe that it is just a wrong sentence, and should not be harsh on Li Jiaqi. Moreover, 79 yuan’s eyebrow pencil is not expensive at all. While explaining to Li Jiaqi, these people are more supportive of Li Jiaqi.　

The other school thinks, isn’t it just an anchor with goods? When you’re full, you smash the pot? After making money from the poor, do you blame the poor for not working hard? These people, on the other hand, resolutely shed their powder and stopped shopping in the live broadcast room in Li Jiaqi. From the perspective of Internet public opinion, this incident has also pushed Li Jiaqi, which has been silent for a long time, to the top of traffic.　

This is just like Simba. Whenever there is a public opinion dispute, Simba can always turn decay into magic, making the iron powder loyal to him more iron, selling the goods at all and earning more. In the advertising circle, this is called exposure. As long as the exposure is large enough and how many people hate you, how many people will like you. When half the people in the whole network were cursing Li Jiaqi, the other half were shopping in the live broadcast room in Li Jiaqi.

According to the data, Li Jiaqi lost more than 1 million powder, but the live broadcast room sold better. Against the cusp of public opinion, Li Jiaqi continued to bring goods, and 50,000 single goods were robbed in only 3 seconds, which was impossible to buy at all. Commodities ranging from 10,000 to 20,000 are basically sold out in one second. This horrible ability to bring goods makes other anchors with goods far behind, which is far ahead.　

Those who scold Li Jiaqi and those who support Li Jiaqi are completely different groups. As the heat continues to rise, Li Jiaqi has lost millions of old powder, but it has also added a huge amount of new powder, and what remains is the hardcore fans of iron powder. For a super anchor, he is not afraid of controversy, and he is afraid that no one will pay attention. What really suffered from Waterloo was Hua Xizi, a domestic beauty brand deeply bound to Li Jiaqi.　

Hua Xizi was pulled out, just a Japanese product wearing a China brand coat. Hua Xizi’s brand is from China, but the foundry is Japanese. Even though China workers are employed, the foundry is set up in China, but it is actually run by Japanese. This makes many consumers spontaneously resist Hua Xizi.　

According to cicada mother’s data, Huaxizi’s sales in Tik Tok platform in August exceeded 100 million, ranking fourth among beauty and skin care brands. After entering September, the daily sales of Huaxi’s official flagship store is also about 1-2.5 million yuan. However, after the eyebrow pencil incident in Li Jiaqi, the daily sales of the official flagship store of Huaxizi plummeted by more than 90% to less than 100,000 yuan. But on September 7th, Hua Xizi’s sales in Tik Tok exceeded 10 million yuan a day. This kind of blow is not heavy.　

In fact, Hua Xizi is just a new brand of domestic beauty, which was established in 2017. Since its inception, it has been deeply bound with Li Jiaqi. How deep is this binding? In Li Jiaqi’s words: "Hua Xizi almost gave himself to me."　

In the beauty industry, marketing expenses have always been high. In other words, whoever can master the flow can take away the excess marketing expenses. According to public reports, Hua Xizi spends as much as 20 million yuan on marketing in the live broadcast room in Li Jiaqi every month. Hua Xizi almost bet his brand money on Li Jiaqi. Judging from the cooperation in the past five years, both sides are happy. Li Jiaqi made money, and Hua Xizi also exerted brand influence, ranking among the domestic beauty brands in China, and being able to stand on the same container as international beauty brands.　

You can succeed in Li Jiaqi and lose in Li Jiaqi. After the sales plummeted, Hua Xizi even published an outrageous "open letter".　

In this open letter, Hua Xizi didn’t mention eyebrow pencil or Li Jiaqi. On the contrary, in the letter, Hua Xizi also implanted his own brand vision: "promoting the beauty of the East and casting a century-old national makeup". Where is this to calm public opinion? This is clearly with the help of public opinion, and then give Hua Xizi a wave of free brand advertisements. Consumers did not see Hua Xizi’s sincerity, but saw Hua Xizi’s arrogance.　

The publication of this letter also made Hua Xizi’s public relations team resign collectively. Because public relations people don’t want to carry this pot and regard it as a shame in their careers, they just want to leave this wrong place and find the next owner quickly.　

Due to the collective resignation of public relations, Hua Xizi posted a new recruitment announcement, with an annual salary of 500,000-600,000, and a high salary for talents. It is worthy of being a domestic beauty head brand, and Hua Xizi is really willing to spend money. Whether Hua Xizi can reverse public opinion depends on whether there are great talents from heaven.

The captain agrees with Li Jiaqi: "It is not easy to make domestic brands." It’s not easy for Li Jiaqi or Hua Xizi, but those genuine domestic products that have been rooted in China for decades.　

The soaring oil price has once again attracted everyone’s attention. In many places, the unit price of 92# gasoline has exceeded 8 yuan/liter, and the voice of "can’t afford to add oil" is getting higher and higher. As an SUV owner, looking at the comprehensive fuel consumption of 100 kilometers up from 10 liters on the meter, the idea of starting a new energy vehicle has become stronger and stronger. Recently, four new energy SUVs have attracted my attention, hoping to give some reference to friends who also want to start new energy vehicles.

Byd yuan PLUS

BYD’s achievements in the field of new energy are obvious to all, and the explosive models launched are also continuous. BYD Yuan PLUS, which attracted widespread attention last year when it carried out preheating publicity. Different from the other derivative models of BYD Yuan Series, Yuan PLUS’s body size has been fully upgraded, with the length, width and height reaching 4455x1875x1615mm and the wheelbase of 2720mm respectively, and the vehicle positioning has also been upgraded to a compact SUV.

The appearance of yuanplus adopts BYD’s latest family-style appearance, which is more recognizable, and the rear of the car adopts penetrating taillights to enhance the layering and fashion sense of the rear. The design language of the interior is refreshing. The inspiration for the shape of the air outlet and the shape of the handrails on both sides of the door is said to come from musical instruments, but for users of different ages, the acceptance may be different. In terms of power and endurance, which everyone is most concerned about, YuanPlus is equipped with a motor with a maximum power of 150kW, and lithium iron phosphate batteries with capacities of 49.92 kWh and 60.48 kWh, respectively. The cruising range under CLTC conditions is 430km and 510km, respectively, and the subsidized guiding price is 13.18-159,800 yuan. From the point of view of price and positioning, BYD Yuan PLUS will become a competitor of Guangzhou Automobile Ai ‘an Y, Nezha U and Tucki G3.

Bound M5

Wenjie M5 is a brand-new product jointly built by Huawei and Jin Kang Celeste. The new car adopts extended-range power, and the fuel-electric driving mode makes it no longer have mileage anxiety. As the first vehicle equipped with Huawei HarmonyOS in-vehicle system, users have high expectations for the performance of the in-vehicle system. Wenjie M5 uses a 1.5T four-cylinder engine as the range extender, and its power configuration has three versions: 272 horsepower, 428 horsepower and 496 horsepower. Except for the entry-level version, it is a rear-drive model, and the others are all four-wheel drive models. All models are equipped with a ternary lithium battery pack with a capacity of 40 degrees, and support 0.75 hours of fast charging.

The Wujie M5 is positioned in a medium-sized SUV, and there are not many bright spots in the design. The design language is particularly concise, with the dimensions of length, width and height of 4770x1930x1625mm and the wheelbase of 2880mm, respectively. The interior space of the car is considered medium in its class. At present, there are not many extended-range power models on the market. Li ONE is the best seller at present, and its six-seat large space is one of its biggest selling points. The second is Lantu FREE. The price of the M5 in the world is 24.98-31.98 million yuan, which overlaps with the positioning of the first two. It is not easy to break through the tight encirclement, but with the technical blessing of Huawei, everything is still unknown.

Mocha DHT-PHEV

The listing of Mocha DHT-PHEV means that hybrid power will become the development focus of Great Wall Motor in the new energy field in the future. The appearance of Moka DHT-PHEV is very close to that of the fuel version, and the dimensional parameters are basically the same, with the length, width and height of 4875x1960x1690mm and the wheelbase of 2915mm respectively.

The biggest highlight of this new car is the powertrain. Moka DHT-PHEV is equipped with a 1.5T engine, which adopts special technologies such as Miller cycle and high-temperature VGT pressurization, which can effectively improve engine efficiency. There are two models on the market this time, two-wheel drive with 130kW motor and front and rear dual-motor four-wheel drive with a total power of 265kW, which are matched with 2-speed DHT (special gearbox for hybrid power). It is said that the comprehensive fuel consumption under WLTC is as low as 1L/100km, and the price is 295,000 yuan and 315,000 yuan respectively. Compared with the fuel version, the pricing is greatly increased, and the fuel version of Mocha is cold in the market. Wei Jianjun blames the poor marketing. Whether it can make a breakthrough in the plug-in hybrid vehicle with a comprehensive upgrade of power and fuel consumption is still very exciting.

Xing tu Zhu feng ET-i

Chery has also begun to catch up in the field of hybrid power. In January this year, it launched the Tiggo 8PLUS Kunpeng e+, which is the first new car equipped with plug-in hybrid power in Chery SUV series. The high-end brand Xingtu also launched the Chasing Wind ET-i equipped with the same powertrain. It is expected that this powertrain will be carried to more models under Chery. Compared with the fuel version, the appearance of Star Road Chasing Wind ET-i has hardly changed. The design language is simple and fashionable, and the body lines are tough, which is in line with its own positioning.

The powertrain of Star Road Chasing Wind ET-i consists of a 1.5T engine and a motor with a total power of 125kW. The comprehensive power of the system reaches 240kW, and the comprehensive torque reaches 510Nm, with excellent performance in power parameters. It is matched with a 3-speed DHT (special gearbox for hybrid power). At the same time, the car is equipped with a ternary lithium battery pack of 19.27kWh, and the cruising range under NEDC working conditions is 105km. The official claims that the fuel consumption is only 4.8L/100km, and the comprehensive fuel consumption is as low as 1.0L/100km. The guide price of ET-i is only 14.98-15.98 million yuan, which looks very attractive.

2022 is destined to be a year of sustained and rapid growth of new energy. The above four SUVs cover three mainstream powertrain forms in the field of new energy vehicles: pure electric, extended range and plug-in hybrid power. Which model do you think has the best chance to become an explosion? Welcome to express your opinion in the comments. (Text/Yu Feng)

Beijing News Shell Financial News (Reporter Lin Zi) On September 12th, the new M7 series of AITO was officially listed. At the press conference, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, said, "We have invested 500 million yuan in the new M7 series of AITO.".

As a 250,000-class luxury medium and large SUV, the official guide price of the new M7 series in the world is: 249,800 yuan for the five-seat rear-drive version of M7 Plus, 284,800 yuan for the five-seat four-wheel drive version of M7 Plus, and 309,800 yuan for the five-seat intelligent drive version of M7 Max; The six-seat rear-drive version of M7 Plus is 269,800 yuan, and the six-seat intelligent driving version of M7 Max is 329,800 yuan.

The new M7 in Wenjie is equipped with HUAWEI ADS 2.0 high-order intelligent driving system, which is the first to realize high-speed and high-order intelligent driving in urban areas without relying on high-precision maps. It is expected that in December this year, the urban intelligent driving navigation assistance (urban NCA) will realize the experience that can be opened all over the country.

Since its release in April 2023, HUAWEI ADS 2.0 has built a rich scene library on the AI ? ? training cluster, learning 10 million +km in depth every day, and continuously optimizing the iterative intelligent driving algorithm and scene strategy. As of September 2023, the long-distance NCA pilot MPI(Miles Per Intervention) is as high as 200km, and the success rate of urban elevated import and export is as high as 99%+.

HarmonyOS intelligent cockpit has realized the "touch-and-touch" of mobile phones, which can realize the continuous application circulation of drama and games; Mobile phone aerial photography can also be transferred to the cockpit screen; HUAWEI MagLinkTM in the back row expands the use method of Huawei’s flat-panel hanging and connecting.

Text | Xiaguang Society, Author | Guo Zhaochuan, Editor | Ma Ji

Since its comeback on February 12th, the new account "Bee Surprise Club", which is composed of the original Viya "Help Broadcast Group", has been broadcast live for 15 days. Until last night, the viewing traffic of the new account could still reach 6.5386 million.

Viya’s old fans know that the connection between this newly opened live account and the original Viya live room is inextricably linked:

Viya’s official subscription number is "Viya Surprise Club", while her husband Dong Haifeng’s fan base is called "Bees". Besides, all five people in the "Bee Surprise Club" are former Viya’s helpers and models, and the supply chain and product selection still continue the original idea of Viya’s live broadcast room.

The successful launch of "Bee Surprise Club" means that the live delivery team in Viya "came back from the dead" after it was suspended for tax evasion in December last year.

Although Viya didn’t appear in front of the camera, as the public speculated, the successful test of his broadcast team showed that the "depersonalization" of live broadcast with goods would become more and more distinct in the future.

The characteristics of relying on personal charm to bring goods will gradually weaken in the future, while the supply chain, product selection and business of the live broadcast company ….. are like a precision machine, supporting the live broadcast room to be lively again.

After Viya, perhaps no studio will be the only one, and more and more studios will have the shadow of the original live broadcast with goods.

Among the six members of the "Bee Family", Hao Hao, Kai Zi and Cai Fa used to help broadcast in the live studio in Viya, while two of the three girls, Xiao Han and Duo Duo, used to be models in the live studio in Viya.

On the social media account of Bee Surprise, the title of the first live broadcast notice list was labeled "We are back with the joy of live broadcast". The anchor Hao Hao’s testimony is even more straightforward: "These two days have returned to the previous rhythm of life."

Although they call themselves "small teams working hard to start businesses" in the live broadcast, there is no doubt that there was a shadow of Viya team behind them. After the broadcast, fans showed "You’re back" one after another, indicating that everyone knows the connection between this new account and Viya.

Not long ago, there were rumors that "Viya will return as soon as March this year". According to reports, Viya’s original Taobao account will be resumed, and its name and fans will not change. When the news came out, it was strongly opposed by public opinion.

Compared with the comeback of VIA herself, the fans’ attitude towards the "bee family" is relatively tolerant:

"She made a mistake and accepted the punishment herself. Can employees not work?"

"It’s just a migrant worker. Isn’t it still broadcast by changing the company name?"

Since the launch of the new team on February 12, the live data has also been quite eye-catching — — Within a few hours of broadcasting, 900,000 people poured into the studio. The first live broadcast of the new team received a cumulative broadcast volume of 1.186 million, and then the broadcast volume climbed all the way, breaking through 10 million on the fifth day. After February 20, the data can still be maintained at around 5 million to 7 million, which has surpassed the general traditional waist anchor.

The notice about the live broadcast of the "Bee Surprise Club" with goods, like the previous first-line anchor notice, has attracted much attention from consumers.

The same strategy is also used by the Sydney team.

After witnessing the re-emergence of the "bee family", the Sydney team also "awakened" one after another.

On February 16th, four days after the launch of "Bee Surprise Club", the original live broadcast room "Guangguang is coming" in Sydney was launched. The first live broadcast received 1.866 million broadcast data, and then climbed to the highest 4.975 million broadcast.

Soon after, "Guangguang is coming" was renamed as "Mushrooms are coming", which made many regular guests in the live broadcast feel that it was "following suit" with the Viya team. The name "Bee Surprise Club" comes from Viya’s husband Dong Haifeng, while Sydney’s husband is nicknamed "Aunt". The so-called "mushrooms" and "bees" actually come from the same routine.

However, in contrast, the water test here in Sydney is more "bold". At one time, Sydney’s husband appeared directly on his own, while Viya and the company were more cautious. The more familiar help-broadcast girl did not appear, and the anchors currently selected were not directly related to his family.

Some people take the current live broadcast preview list of Taobao to reveal the current Taobao head anchor situation:

The live broadcast room in Li Jiaqi stands out; Followed by "mushrooms come" with the shadow of the former Sydney team; The "Bee Surprise Club" bears the imprint of the former Viya team. Going around for a long time, the head anchor Jiangshan is still controlled by the same group of people.

No wonder many viewers speculated that the original head anchor was retreating behind the scenes. Relying on the old team to continue the delivery business is the real trend and effective strategy in the field of live delivery.

A team that used to be able to sell rockets live will not be devastated by someone’s fall.

At the end of last year, when Sydney and Viya stopped broadcasting one after another due to tax problems, everyone almost only paid attention to their personal and live conditions. But in fact,Whether it is Viya or Sydney, or even a head anchor with the ability to carry goods on any platform, there is a company machine with precise operation behind it.

Sydney once sent many employees severance letters and held a "clearance sale" in a park in Hangzhou. Viya’s team never actually disbanded. After Viya stopped broadcasting in December last year, it only gave the live broadcast team a week off, and then began to serve other anchors.

At first, Viya’s company showed the characteristics of a small family workshop. Viya’s husband and brother both hold important positions in the company. My younger brother, Huang Tao, has been the CEO of the company since he was a temporary product selection person in a small team. Viya’s original assistant, Qi Er, is her own sister-in-law.

However, with the expansion of the company’s scale, Qianxun (the company behind Viya) has also realized the transformation from a small family workshop to a large Internet company. The company introduced the flower name system of Internet companies, such as Viya’s younger brother Huang Tao, whose more widely known name is actually his flower name "Ollie".

Before the tax problem broke out,The work intensity of Hangzhou Qianxun employees is no less than that of any Internet company.. It is normal to get off work after 10 o’clock every night, and the business departments are all on a weekly rest system. It is relatively relaxed for the financial and administrative employees to implement "big and small weeks". In addition to the anchor, assistant broadcaster and model in front of the camera, the company also has various support departments such as China Merchants Selection Department. In the heyday of Viya Company, there were more than 40 people in the investment team alone, and the product selection work was subdivided into more than a dozen vertical lines, which were completed by more than 300 people.

To put it bluntly, the reason why Viya can become a "live broadcast sister with goods" is not only because of her own fan appeal, but because she can get lower discounts on goods by virtue of intensive advantages such as supply chain and quality control. Her team even mentioned in an earlier interview that "personal charm comes last".

Even if "Viya is gone", as long as you can get the same discount from merchants with goods, practice has proved that you can really attract some fans who simply pay attention to the cost performance of goods.The popularity of "Bee Surprise Club" is proof of this point. As a new account with no fan base, it exploded as soon as it was launched, which is closely related to the operation and accumulation of the whole company in the past six years.

From the perspective of social values, it seems that Viya’s team-led live broadcast with goods should not be advocated. Whether in front of the stage or behind the scenes, public figures with moral defects such as "tax evasion" should not be acquiesced to "make a fortune in silence". But from another point of view, Viya and Li Jiaqi are just the first people to eat crabs in the business model of live broadcast with goods.

Their team has thoroughly understood the internal logic of algorithm, flow, supply chain, product selection, communication and pricing, and made it more and more professional.Although there are many problems in the industry due to lack of supervision and other factors in the early stage, as the development of the whole track matures, the industry dividend will be more even.

Li Jiaqi once said frankly in an interview: "Next year is the peak of the whole industry", and then the peak passed.However, "after the peak period of the industry" does not mean that the live broadcast has turned off..

In fact, the competition of the whole live broadcast track is even more fierce. Judging from the live broadcast platform, not only Taobao and other e-commerce platforms, but also the interest e-commerce live broadcast of short video platforms and the live broadcast of second-hand trading platforms have no intention of "turning off".

The considerable user scale also proves this point. According to the data of the 48th Statistical Report on the Development of Internet in China, as of June 2021, the number of users of e-commerce live broadcast in China has reached 384 million, up 75.24 million year-on-year, accounting for 38.0% of the total number of Internet users, and this number is still rising. In other words, consumers’ demand and interest in live delivery is actually not low.

From the perspective of the anchor with goods, although the industry has become more standardized, the profit of live broadcast is still considerable. The commission of head anchor food department store products is basically above 10%, and the commission of beauty products can reach 5% to 8%. But the difference is that the super-high profit and bargaining power are no longer only gathered in the hands of the head anchor. Some insiders said, "Taobao will no longer support new head anchors."

Since January of this year, Taobao has issued a series of regulations to strengthen the support and traffic inclination of mid-waist anchors, and more anchors will receive live broadcast bonus. In the past, the situation of "one family is the only one" or "several families are the only ones" in the live broadcast of the anchor with goods on the head changed. Coupled with the popularity of self-broadcast live broadcast rooms of commodity brands, it will be difficult to reproduce the dilemma of ultra-high commission and product selection, and the market will enter a stage of benign competition.

At the same time, the live broadcast track with goods will become more professional. This means that anchors lacking complete team planning and product categories will be quickly iterated."Anyone can bring goods live" and "Star Part-time Bring Goods" will get very limited bonuses.

Take Yu Minhong, who was recently exposed as a "failed studio", as an example.

On December 28th last year, New Oriental announced the establishment of "Oriental Selection" and entered the live broadcast with goods. After the live broadcast of the transformation of New Oriental, the sales in two months was only 4.5 million yuan, and the average single-game sales was only 170,000 yuan. Compared with Luo Yonghao’s live broadcast with sales of hundreds of millions a night, the data of New Oriental’s transformation with goods is really bad.

Is it because Yu Minhong’s personal appeal is not as good as that of several small promoters and models in Viya and Sydney?

Simply from the anchor quality, the anchor with goods in New Oriental really lacks the professionalism nurtured by Viya and Sydney for a long time, not to mention the professional experience in product selection and supply chain cooperation.

The selection of live broadcast anchor in the East is the former teacher selected by New Oriental through internal recruitment. Although the teachers in New Oriental are really "eloquent", the fact that they can adjust the classroom atmosphere does not mean that they have a set of products to introduce. Many netizens say that "after watching the live broadcast, they feel not very interesting".

In fact, even a few anchors from Viya’s team in Bee Surprise Club are inevitably criticized by netizens: "You criticize me, and a group of people explain it too messy", "The professional degree of commodity explanation is not as good as that of Viya" and so on, not to mention the non-professional anchors who have become monks halfway.

Moreover, although the maximum audience of "Bee Surprise Club" is considerable, it is still less than one tenth of the audience that Viya had earlier, which was more than 90 million. Although the live broadcast of the cargo track is still far from the flameout, it is even more difficult to enhance the influence of the live broadcast room even with the team foundation of the former head anchor.

For rice noodles, the progress of Xiaomi Automobile is the most concerned thing for everyone. In recent days, Xiaomi Automobile has indeed ushered in new news. On August 23rd, it was reported in Reuters that an informed source revealed that Xiaomi Automobile had been approved by the National Development and Reform Commission to produce electric vehicles, which marked a step closer to the production and off-line of Xiaomi Automobile. However, this news has not been officially confirmed by Xiaomi.

According to Tianyancha, Xiaomi Automobile Technology Co., Ltd. has registered the website domain name of "xiaomiev". At the same time, there are media reports that Xiaomi Automobile Factory has recently started the recruitment of workers, opened a number of positions such as painting operators and battery workshop operators, and is preparing to increase production in December.

Enterprises with new forces have solved the qualification problem of building cars, and they have succeeded in building cars. Many new forces have died early because they have not solved the problem of "birth certificate". Self-tourists are a living example.

It is not an easy task for an enterprise to build an electric vehicle. First, it needs to comply with the National Development and Reform Commission’s Management Regulations for Newly Built Pure Electric Passenger Cars, and at the same time, it needs to meet the Ministry of Industry and Information Technology’s Access Regulations for New Energy Vehicles. Because the "double qualifications" of new energy vehicles are extremely difficult to obtain, many new car-making forces choose OEM to solve the problem of car-making qualifications.

Once the qualification of building a car is finalized, Xiaomi Automobile will surely usher in rapid development. Earlier, Lei Jun also said that Xiaomi Automobile will be officially listed in the first half of 2024, and plans to produce about 100,000 electric vehicles in 2024.

Judging from the news of previous exposure, the first product of Xiaomi Automobile is expected to be equipped with 800V high-voltage fast charging. At the design level, Xiaomi’s first product will adopt the shape of a four-door coupe, and it will also be equipped with intelligent driving assistance hardware such as laser radar, which will make the car more competitive in the market. In terms of price, we predict that the price of Xiaomi’s first product will not be low. After all, there are configurations such as laser radar, so its price will be around 300,000.

Write it at the end

At the end of March, 2021, Lei Jun said that he was ready to build a car. Up to now, the Xiaomi automobile project has passed more than two years. Although the progress is not fast, once the production qualification problem is solved, I believe that the process of Xiaomi automobile will be faster. We also hope that the first product of Xiaomi Automobile can land as soon as possible, and expect Xiaomi Automobile to bring us more surprises.

　　In the center of the ancient canal south of Wuxi Wuqiao and at the mouth of Huishan Bangkou, there is an island, which the locals call Huangbudun.

　　As Kangxi, Qianlong and Wen Tianxiang all stayed here, the reputation of Huangbudun spread far and wide, and it can be called "Millennium online celebrity".

　　Today, the island is being repaired and is expected to be completed before the flood season in June.

　　Huangbudun has started a comprehensive repair.

　　At 10: 00 a.m. on March 14th, I took a boat from Canal Park Pier, and soon arrived at Huangbudun, an island in the middle of the river.

　　It is located in the northern section of Wuxi section of the Beijing-Hangzhou Grand Canal and has been a water hub since ancient times. Cargo ships are busy, sirens are blowing, and the Huangbu pier is also a busy scene.

　　Scaffolding has been set up around Huangbudun, and workers are working on it. The reporter was informed that Huangpudun, a cultural relics protection unit in Wuxi that has been in disrepair for a long time, has started a comprehensive repair and is expected to be completed before the flood season in June.

　　Huangbudun is surrounded by water and planted with weeping willows. The spring breeze blows, the willow shoots out, and the pier is lush.

　　"These willows will be preserved, and miscellaneous trees that are unsightly or affect the safety of the building will be cleaned up and treated as a sparse forest." Rong Kanghua, technical director of Huangpudun repair project, pointed to the willow tree in front of him.

　　He introduced that after on-the-spot measurement, Huangpudun is about 30 meters long from north to south and only 20 meters wide from east to west. It is not difficult to construct on this oval island with an area of less than one acre, and materials must be transported by ship. It is understood that the project began in January, mainly to upgrade and transform the building itself, to maintain the authenticity of its style, and to comprehensively improve the environment, greening and lighting at night.

　　The repair project of Huangbudun is undertaken by Wuxi Urban Construction Development Group Co., Ltd.. Zhang Guodong, deputy general manager of Urban Construction Development Group Urban Investment Company, told the reporter that it has been more than ten years since the last maintenance of Huangbudun, and it was not an overhaul before, but the wall was painted, and the current situation of the building is worrying.

　　After the field investigation by experts in water conservancy, cultural relics and gardens, it was found that the main reason for the damage of cultural relics buildings was that the floor inside the building was too low and the river was irrigated, which formed a basin-like effect.

　　Therefore, the key point of this renovation is to reinforce and maintain the revetment, and innovatively set up a mobile flood control wall around the pier. When the flood season comes, the flood control wall can be installed according to the change of water level, so as to improve the safety factor of the pier and ensure that the impact of high water level on Huangbu pier in flood season is minimized. When the flood season passes, the wall will be removed, which not only protects cultural relics, but also does not affect the viewing.

　　The Past Style and History of Huangbudun

　　Huangbu pier, also known as Xiaojinshan, is circular with an area of 220 square meters, and is built with stone revetment. One said that it was named after the site left by Chun Shenjun (Huang Xie) who once treated Furong Lake here; Another name is Song Huizong. Huang Xin, a native of Shanyin, Zhejiang Province, came to Wuxi to manage rice industry, set up rice mills, build stacks, and often berth grain boats beside piers.

Huangbudun in the 1920s and 1930s

　　Since ancient times, Huangbudun has been a scenic spot in the ancient canal. The temple on the pier was built in the Tang Dynasty and has experienced thousands of years of vicissitudes. Huangbudun was once known as ‘ Two Emperors (Emperor Kangxi and Qianlong of the Qing Dynasty), Two Emperors (Huang Xie of Chu and Wen Tianxiang, Prime Minister of Southern Song Dynasty) and One Clear Sky (& lsquo; Hai Qingtian ’ Hai Rui, a famous Ming dynasty minister, is famous for his boarding.

　　During the reign of Emperor Kangxi and Emperor Qianlong in the Qing Dynasty, he stayed in Huangpudun or stayed overnight. Emperor Kangxi inscribed the plaque "Lan Ruo", and Emperor Qianlong also wrote several poems, such as "The two rivers are surrounded by a continent, and the horses and chariots can only pass through the boat". During the reign of Emperor Kangxi and Emperor Qianlong in the Qing Dynasty, he stayed in Huangpudun or stayed overnight. Emperor Kangxi inscribed the plaque "Lan Ruo", and Emperor Qianlong also wrote several poems, such as "The two rivers are surrounded by a continent, and the horses and chariots can only pass through the boat".

　　In the 16th year of the Yuan Dynasty (1279), Wen Tianxiang, a national hero, was detained by the Yuan Army and passed by Wuxi in the north. He spent the night on the pier and wrote a poem "Crossing Wuxi". Poems are full of strong patriotism and national integrity. "Jinshan Ran Ran waves rain, tin water min min vegetation spring. Twenty years ago, I went to the road and walked three thousand miles away. The hero is not dead, but the father and the old are eager to meet. When I read about Cheng Ying’s keeping Zhao at night, I felt a towel once. "

Huangbudun after reconstruction in 1980s

　　Ming Wang Yongji’s "A Brief Introduction to the Scenery of Xishan" records that "Wenchang Pavilion, Huancui Building and Shuiyuexuan, which are old buildings, are shaded by weeping willows, so they are inseparable".

Fan of Wuxi Huangbudun Figure painted by Qian Songyan

　　In ancient times, Huangbu pier was known as "the flood can’t be drowned, and the water can’t be seen at the bottom". However, with the establishment of the flood control wall from Sanli Bridge to Wuqiao Bridge and the heightening of the ground, Huangbu Pier is no longer as high as before compared with the surrounding terrain. There were several floods in the 1990s, all of which flooded the piers and banks. On November 21, 1983, Wuxi Municipal People’s Government announced it as a municipal cultural relics protection unit.

　　For thousands of years, Huangbudun has been closely related to the ancient canal in Wuxi, and the story of Huangbudun has been handed down from generation to generation among the people in Wuxi. Yu Youman, an expert in local chronicles, said: "Using Huangpudun well will be a online celebrity punch point for the Grand Canal."

　　(Source: Comprehensive Wuxi Daily, Wuxi History)