The business review of the 2022 annual board of directors of Kede CNC is as follows:

　　I. Discussion and analysis of business conditions

In 2022, the company around the annual business objectives, relying on the advantages of the whole industrial chain and product technology, continued to strive to open up the market, increase production capacity, break through the influence of various unfavorable factors, and maintained a good momentum of steady growth. The income from main business, net profit after deducting non-recurring gains and losses, new orders and output all increased rapidly. The net profit attributable to owners of the parent company decreased slightly year-on-year due to the higher government subsidies included in non-recurring income in the same period of last year.

(a) the main business situation

In 2022, the company’s operating income was 315 million yuan, a year-on-year increase of 24.39%; The net profit attributable to shareholders of listed companies was 60,453,800 yuan, a decrease of 17.04% compared with the same period of last year. The main reason for the decrease in net profit was the high amount of government subsidies included in the current non-recurring gains in 2021, which had a great impact on the current net profit growth (specifically, the impact of non-recurring gains and losses on net profit in 2022 was about 22,264,600 yuan, and the impact of non-recurring gains and losses on net profit in 2021 was about 22,264,600 yuan). The net profit after deducting non-recurring gains and losses was 38,189,100 yuan, a year-on-year increase of 45.12%; Gross profit margin of main business is 42.40%; The output of the whole machine was 230 units, up 45.57% year-on-year; During the reporting period, new orders increased by 30% year-on-year.

(2) New breakthroughs have been made in market expansion.

The company insists on import substitution as the core, and on the basis of deepening cooperation with original customers and deepening and strengthening the aerospace field, it strives to open up new fields, new customers and other industrial fields. In 2022, the company made new progress in overseas orders, new energy vehicles, energy, knives, machinery and equipment.

1. Breakthrough growth was achieved in overseas market sales.

In 2022, the company expanded overseas sales channels, opened European and Asian markets, and exported five-axis CNC machine tools, and the export orders increased rapidly. In 2022, the company’s export order products include five-axis vertical machining center, five-axis horizontal machining center, five-axis horizontal milling and turning compound machining center and many other products.

2. Vigorously promote the expansion of new customers.

In 2022, the company actively explored new customers in various fields, and made new progress in energy, tools, automobiles and other fields in addition to adding many new customers in typical military and military supporting fields.

The automobile field is an important downstream industry of machine tools, which is closely related to the machine tool industry. With the rising situation of new energy vehicles, the machine tool industry will usher in new opportunities. Through the comprehensive distribution and direct sales, the company has effectively expanded many customers in the automotive field. Business expansion has been achieved in the processing fields of new energy vehicles such as battery motor housings, bogies, front and rear axles and transmission housings.

The upgrading and transformation of the energy field provides further application potential for five-axis machine tools, such as the processing of core components such as compressors, pumps and gears in wind power and water conservancy industries, and the processing of shaft components related to high-pressure injection in oil production wells. The company has expanded high-quality customers in the energy field in many regions of China and reached a long-term cooperative partnership.

Tool industry is the basic industry in machinery manufacturing industry and major technical fields. Because the materials of CNC tools are generally cemented carbide, high-performance high-speed steel and superhard materials, grinding has become the mainstream processing technology of CNC tools. The company’s five-axis tool grinding center with high grinding rigidity and high stability can be used to process all kinds of cutters with high precision and complex shapes, such as milling cutters, drills, reamers and taps. In 2022, the company expanded many new partners in this field on the basis of strengthening cooperation with important partners in the original key tool field.

With the overall rapid development of domestic high-end manufacturing industry, the demand for five-axis CNC machine tools is increasing day by day, and there is a shortage of related professionals. By introducing high-end five-axis CNC machine tools and establishing training bases, domestic colleges and universities learn core technologies and cultivate professionals by combining systematic courses with practical experience. As a five-axis machine tool manufacturer with the whole industrial chain, the company has many years of cooperation experience with universities. During the reporting period, the company provided many universities with a variety of equipment, such as a five-axis vertical machining center and a horizontal milling and turning compound machining center, which helped to cultivate high-tech talents in the field of numerical control, helped universities to have a deeper understanding of five-axis numerical control programming and system operation, as well as core technologies such as machine tool structure design, motorized spindle and direct-drive turntable. At the same time, the operation training of five-axis CNC machine tools of Kede CNC brand was advanced to universities, which was the brand.

3. Continue to deepen the cooperation with existing customers.

During the reporting period, the company continued to deepen its cooperation with its original customers, and constantly improved its personalized service level and solution ability, which was recognized by more customers. In 2022, the repurchase rate of high-end CNC machine tools added by the company was about 40%.

4. New products continue to be favored by the market.

During the reporting period, the company launched four new products: KTM120 five-axis horizontal boring and milling machine compound machining center, Dechuang series KCX1200TM five-axis horizontal milling machine compound machining center, Dechuang series DMC50 five-axis vertical machining center and KBTG1000 high-speed blade tip grinding machining center.

KTM120 Five-axis Linkage Horizontal Boring and Milling Machine Compound Machining Center marked the Austrian WFL products, and the sales unit price was high. As soon as it was launched, it reached a cooperation with an aircraft landing gear manufacturer to achieve sales. Aircraft landing gear is one of the most difficult parts in the aviation field, and the same type of processing equipment in China depends on imports. This product will have a broader market space in the field of large aircraft in the future. Dechuang series KCX1200TM five-axis horizontal milling compound machining center can meet the processing needs of parts in medical, new energy vehicles, molds, wind power, aerospace and other industries. The first product is to sign a sales contract with a company in the field of nuclear equipment, which is used for processing parts such as opening and closing nuts of nuclear equipment. Dechuang series DMC50 five-axis vertical machining center is suitable for high-efficiency and high-precision machining of parts in aerospace, cutting tools, precision molds, medical devices, new energy vehicles and other industries. KBTG1000 high-speed blade tip grinding center, this product is mainly used for grinding the rotor blade tips of aero-engines and marine engines, focusing on the requirements of efficient and high-precision automatic machining of integral impellers and bladed disks (axial flow) of aero-engines.

As of the publication date of this report, all the above new products have formed batch orders in aviation, aerospace, nuclear power of warships, automobiles and overseas markets.

(3) R&D projects and technological achievements

During the reporting period, the company continued to invest in research and development, with a total investment of 114,378,100 yuan, accounting for 36.26% of the operating income. The company has hosted or participated in 7 national-level projects, and received 41.32 million yuan from the central government, 1 provincial-level project, and 600,000 yuan from the central government to guide local scientific and technological development. The new project involves the development of high-speed bridge five-axis gantry machining center, five-axis horizontal milling compound machining center and other equipment, as well as the performance improvement and engineering application verification of key functional components such as turntable, swing head and motorized spindle.

The advantages of the company are comprehensive product layout, high degree of self-control and continuous innovation. During the reporting period, the company completed the development of four new products and put them on the market, including KTM120 five-axis horizontal boring and milling machine compound machining center, Dechuang series KCX1200TM five-axis horizontal milling machine compound machining center, Dechuang series DMC50 five-axis vertical machining center, KBTG1000 high-speed blade tip grinding machining center, in which the high-speed blade tip grinding machining center is a new special machine based on the original four general models and two special models.

During the reporting period, the company added 55 authorized patents, including 7 international invention patents and 6 domestic invention patents. By December 31st, 2022, the company and its holding subsidiaries had 251 authorized patents, including 93 domestic invention patents, 13 international invention patents, 139 utility model patents and 6 design patents. There are 60 software copyrights and 3 works copyrights. The company has participated in the formulation of 24 national standards and 10 industry and group standards.

(IV) Production capacity construction progressed smoothly.

During the reporting period, with the company’s self-made five-axis machining center and the introduction of horizontal plus flexible manufacturing line, gantry production line, horizontal machining center and gantry machining center, the machining ability of functional parts was further improved. The whole machine production capacity of the company has steadily increased. In 2022, the whole machine production reached 230 sets (including multi-model and multi-specification products such as five-axis vertical machining center, horizontal machining center, gantry machining center, horizontal milling and turning compound machining center and five-axis tool grinding center), with a year-on-year increase of 45.57%.

(V) Financing situation

During the reporting period, the company initiated and completed the issuance of RMB ordinary shares (A shares) to specific targets in 2022, with 2,457,757 non-public shares, which were issued to National Manufacturing Transformation and Upgrading Fund Co., Ltd. and Guotai Junan Securities Co., Ltd., raising a total of RMB 159,999,980.70, and the newly added shares were registered and settled in China Securities on July 29, 2022.

This issuance has injected capital into the company to realize the rapid development and expanded application of domestic high-end equipment, and further accelerate the construction of production capacity, which will help to provide more "Made in China" high-end equipment for aviation, aerospace, military industry, energy, automobiles, knives and many other fields.

II. Description of the main business, business model, industry situation and research and development of the company during the reporting period:

(a) the main business, main products or services.

1. Main business

The company has always been committed to the technical breakthrough, design innovation, fine manufacturing and standard formulation of five-axis CNC machine tools, high-grade CNC systems and key functional components, and has formed the core technology with independent intellectual property rights, which has the ability to achieve the company’s important established strategic goal of "import substitution". The company’s main business is five-axis CNC machine tools, high-grade CNC systems, key functional components and flexible automation production lines. The company’s main products include serialized five-axis vertical (including turning milling), five-axis horizontal (including turning milling), five-axis horizontal milling compound, five-axis gantry four general machining centers, five-axis tool grinding, five-axis blade grinding center and high-speed blade grinding center, as well as high-end CNC systems serving high-end CNC machine tools, servo drives, serialized motors, serialized sensing products, motorized spindles, milling heads, turntables and other key functional components.

On the basis of comprehensive product layout, in addition to the high-end KD series built for the military field, the company has developed a cost-effective Dechuang series for the processing requirements of the civil field to meet the needs of diversified customers. At the same time, the company provides flexible automatic production line business, that is, taking high-end CNC machine tools as the core, integrating fixture and tool scheme, matching with automatic logistics system, warehousing system, etc., relying on computer control and combining various production modes, flexible and automatic production of various products can be realized. It has the characteristics of high equipment utilization rate, strong product adaptability, high product quality and high production efficiency.

For a long time, China’s high-end five-axis CNC machine tools have relied heavily on imports. The main reason is that its development needs first-class precision machine tool design and manufacturing technology, and it can only be realized by close cooperation with cutting-edge CNC technology. It is extremely difficult to develop core technologies and form industrialization capabilities. Different from traditional CNC machine tools, the company’s five-axis CNC machine tools have the advantage of supporting the machining ability of complex spatial features, making it easier to realize multi-process compound machining and having higher machining efficiency and accuracy. Through years of technical research and accumulation, the company has formed core technical capabilities such as high-grade CNC system technology, universal and special five-axis CNC machine tool technology, direct-drive functional parts technology, high-performance servo drive system technology, high-performance sensing and detection technology, high-performance high/low-speed torque motor technology and high-performance motorized spindle motor technology.

The company’s five-axis CNC machine tool products mainly serve the processing and manufacturing of complex and precise parts in the fields of aviation, aerospace, military industry and so on, and are the necessary way to process turbine machinery parts such as impellers, bladed disks and blades. In addition, there are many successful cases in civil industries such as core parts of power generation equipment, cemented carbide tools, petroleum industry, precision molds, and automobile parts manufacturing. The CNC system and key functional components such as torque motor, spindle motor, servo motor, motorized spindle, laser interferometer, laser tool setting instrument, encoder, turntable, milling machine, etc. developed by the company belong to the core key components of high-end CNC machine tools, which directly determine the function, performance, reliability and profitability of high-end CNC machine tools. In recent years, high-grade CNC systems and key functional components have been sold separately.

Pre-sales technical service and after-sales maintenance service are also important competitive advantages of the company. Through pre-sales technical support, the company customizes a complete set of processing technology schemes, trial processing and turnkey projects for users to promote sales orders and establish stable, close and long-term cooperative relations with customers. The company’s after-sales service support benefits from the company’s high autonomy rate and localization advantage, which has faster response speed and lower service cost than the transnational after-sales service of international CNC machine tool enterprises. Pre-sales and after-sales personnel have mastered the most advanced market information, grasped the development trend of the industry, collected new directions, new processes and product improvement opinions and fed them back to the R&D system in time, forming a closed-loop control of the company’s product quality and realizing a benign iterative upgrade of the products. It is predicted that the supporting businesses such as pre-sales and after-sales services will also enter a period of rapid growth in the future, which can contribute more benefits to the company.

2. Main products and services

The company’s main products are high-end CNC system products with independent intellectual property rights and core technologies, high-end CNC machine tools and key functional components, which can realize the research and development and manufacturing of various types of products in high-end equipment manufacturing in aviation, aerospace, weapons and civil fields, with independent and controllable core technologies and strong "import substitution" ability.

(1) High-grade CNC system products

High-end CNC system is the control core of high-end CNC machine tools. Among them, GNC series high-end CNC system has achieved several iterations of GNC60/61/62, and GDU series servo driver has achieved several iterations of GDU/GDUA/GDUB/GDUC, reaching the same level of advanced foreign products. At the same time, the products are open and adaptable, which is an important core component of the company’s high-end CNC machine tools. The high-end CNC system independently developed by the company, because of its excellent design framework and rich functions, provides strong support for the application of various types of high-end CNC machine tools and the development of new products. The ability to independently develop high-end CNC systems is also an important strategic layout direction of many foreign high-end CNC machine tool development enterprises.

(2) High-end CNC machine tools

The company’s high-end CNC machine tools include four general machining centers (five-axis vertical, five-axis horizontal, five-axis horizontal milling and turning compound, five-axis gantry machining center) and three special machining centers (five-axis tool grinding center, five-axis blade machine and high-speed blade tip grinding center), totaling seven series of machining center products. In terms of product layout, there are both high-end KD series for the military field and cost-effective Dechuang series for the civilian field. The product line covers most high-end CNC machine tools with processing types and sizes in the field of high-end CNC machine tools, and the performance of the products is basically the same as that of advanced foreign products, so it can meet the processing needs of multi-type and multi-size components in most high-end manufacturing industries such as aviation, aerospace, weapons, energy and automobiles.

(3) Key functional components

The company’s key functional parts products include serialized motors, serialized sensing products, motorized spindles, milling heads, turntables, etc. The key functional parts products have been fully applied to various types of high-end CNC machine tools products of the company. Thanks to a large amount of technical accumulation of independent research and development of key functional components, the adaptability and response speed of collaborative research and development between high-end CNC machine tool products and key functional components are obvious, which provides strong support for the company’s products to quickly respond to market demand, and can also serve aviation, aerospace, military industry, mechanical equipment, robots, automation and other fields as independent products.

(4) Flexible automatic production line

In order to meet users’ demand for high-quality development of manufacturing such as improving production efficiency, automation and flexibility, the company provides users with a complete solution of flexible automatic production line, which covers a complete turnkey production line including high-end machine tools, fixtures, cutters, process plans, logistics systems, storage systems and production control systems. The solution has a high localization rate and can be applied to aerospace, automobiles, mechanical processing and many other fields to realize the flexibility of parts from blank to finished products.

Schematic diagram of flexible automatic production line To sum up, the company’s main products have independent intellectual property rights and core technologies, and can realize the research and development and manufacturing of various types of products in high-end equipment manufacturing such as aviation and aerospace, from high-end CNC systems and key functional components to high-end CNC machine tools, with independent control and strong "import substitution" ability. The company’s main products are rich in specifications and comprehensive in layout, and have distinctive characteristics in the domestic high-end machine tool manufacturing field, forming a large number of successful cases of processing key parts of high-end equipment represented by "the jewel in the industrial crown" aero engines, which have been well received by users.

(II) Main business models

1. Purchasing mode

The company’s procurement mode mainly includes two links: procurement strategy formulation and supplier management. The company implements planned procurement according to the production and R&D plan. The specific mode is as follows:

(1) Multi-price comparison and bargaining: The company selects suppliers within the scope of the Qualified Suppliers List to conduct multi-price comparison and bargaining to ensure the highest cost performance and reasonable procurement cost of purchased materials. By strengthening the continuous tracking and in-depth analysis of the main raw material markets such as metal and nonmetal materials, parts and products, electronic components, etc., the company makes purchasing plans according to the production and R&D plans, and adjusts the purchasing scale during the peak and trough periods, so as to minimize the possible adverse impact of raw material price fluctuations.

(2) Centralized procurement and strategic cooperation: for products with long delivery cycle, the company adopts a centralized procurement strategy, and the procurement of such materials is the responsibility of the company’s materials department; For important suppliers, the company adopts strategic cooperation to ensure the timely supply and stable quality of main raw materials.

The main procurement process of the company’s raw materials is as follows:

2. Production mode

The company’s products are characterized by the customization function on the general platform, so as to meet the individual needs of different customers. Therefore, the company generally adopts the production mode of "fixing production by sales", based on the order contract, carries out product design and development according to the needs of users, formulates the process route, and organizes production in combination with the delivery plan and production capacity. For the standard components, based on market forecast and historical order trend in the same period, moderate pre-production will be carried out.

In terms of production organization, the company generally follows the principle of "fixing production by sales and keeping reasonable inventory of standard components", and according to the sales plan and actual sales situation, formulates the production plan and issues it to the production workshop to organize production. For highly customized products, because different users have different requirements on product configuration, performance, parameters, etc., the company will deliver the customized requirements to the R&D center for design and development. After both parties reach an agreement, they will sign a sales contract for stocking and production.

In terms of production operations: the production department strictly implements the process control requirements determined by the design department and the production technology center, and implements the production plan. The Quality Management Department sets up key control points according to product performance requirements and related processes, and formulates control items and target values, and supervises production operators to strictly implement process requirements and operation instructions.

The company entrusts some non-core processes and non-core parts to external units for processing and production, and the external processing expenses account for a low proportion of the current main cost. External processing price is mainly based on processing difficulty, processing cost and other factors, and is determined through price comparison and negotiation.

3. Sales model

At present, the company mainly focuses on direct sales, supplemented by distribution.

(1) Direct selling mode

First of all, the company combines its own technical characteristics and advantages, fully investigates the market demand, carries out user industry analysis, deepens the understanding of high-end user needs through cooperation with leading user enterprises and scientific research institutes, accurately defines products, cooperates with users to carry out process verification, rapidly iterates and accelerates product maturity, gradually forms application demonstrations, expands and forms excellent cases, expands good influence in target industries, forms influence radiation on leading enterprises and their supporting enterprises, and accelerates the formation of good user reputation in the market; Secondly, in recent years, the company has actively participated in various professional exhibitions at home and abroad, such as China International CNC Machine Tool Exhibition (CIMT), China CNC Machine Tool Exhibition (CCMT), China International Industry Fair (CIIF), Taiwan, China Machine Tool Exhibition (TMBA), Russian International Machine Tool Exhibition (METALLOOBRABOTKA), Chongqing Lijia Exhibition, Qingdao International Machine Tool Exhibition, CIE Industry Expo, Shenzhen Greater Bay Area Expo, etc., and concentrated on releasing new products and technologies and displaying a large number of application cases. At the same time, the company actively publishes papers or new product information in authoritative magazines in related industries to expand the company’s influence in the industry; And expand business through new media to enhance the company’s brand awareness.

At present, the direct selling market is divided into East China, North China, Northwest China, South China, Southwest China, Central China and Northeast China according to their market maturity, and each region has a regional sales director.

The direct selling model is supported by the pre-sales technical ability, and promotes sales by customizing a complete set of processing solutions and turnkey projects for users. Pre-sales technology department makes process plan and sample trial production for users, and the company’s process technology output ability greatly enhances customer stickiness and promotes the completion of documents. In addition to effectively promoting sales, we also have the most advanced market information, truly understand the needs of users, grasp the development trend, new direction and new technology of the industry, and give timely feedback to the company’s R&D system, so as to promote product technology upgrading.

At the same time, the company established a training system to serve users through multi-channel training mode, which solved the phenomenon of "five-axis technology is difficult to get started" and "high-grade machine tools are not used well".

The company’s pre-sales technical service model is the core competitiveness of the company’s sales, which has obvious advantages compared with foreign manufacturers in the domestic market.

(2) Distribution mode

At present, the company’s distribution mode is mainly based on reporting projects and buyout mode. The distributor’s main role is to obtain users’ needs and report the project to the company’s sales department; After obtaining the information, coordinate the pre-sales support personnel to follow up the project and carry out scheme design, trial processing and other links; Authorized dealers to bid, and the company provides technical support; Companies sign contracts with distributors, and distributors sign contracts with end users. The company gives priority to the dealers who have the sales experience of well-known foreign five-axis machine tool brands and are proficient in the user’s industry technology.

The main sales processes of the company’s main products are as follows:

4. R&D mode

The company has a sound research and development system to support the company’s overall product research and development and product life cycle management. At the whole company level, research institutes, design institutes, production technology departments, marketing departments, materials departments, production and quality departments constitute a complete product development process. The marketing department put forward the product development demand, and the research institute and design institute completed the project establishment, product R&D design, process development and opened up the trial production and testing process of products. The production and quality departments are involved in the technical preparation of new product production from the process development stage to ensure that the production technical data of products are smoothly transferred to the production system. The materials department cooperates with product development and is responsible for the procurement of various raw materials and equipment.

The company’s new product development project management is divided into four stages: project establishment, design, trial production and project completion. After the product is mass-produced, the R&D department will also assist the production department to continuously improve the mass-produced products.

The company formulates control procedures for new product design and development, clearly defines the process of new product development and design management, and defines the work processes such as project initiation stage, design stage, trial production stage and project completion stage. Process monitoring is accompanied by the whole process to ensure project management progress and work quality, effectively control research and development costs, ensure that products can meet the project objectives and relevant requirements of customers, and at the same time ensure that products meet the requirements of environmental and occupational health and safety management systems and the provisions of relevant laws and regulations.

(3) the industry situation

1. The development stage, basic characteristics and main technical threshold of the industry.

The company is a high-tech enterprise engaged in the design, research and development, production, sales and service of five-axis CNC machine tools and their key functional components, and high-end CNC systems. It is one of the few innovative enterprises in China that independently master high-end CNC systems and high-end CNC machine tools. According to the National Economic Industry Classification (GB/T4754-2017), the company’s industry is "C342 Metal Processing Machinery Manufacturing"; According to the Guiding Catalogue of Key Products and Services of Strategic Emerging Industries (revised in 2016), the company’s main products conform to "2.1 Intelligent Manufacturing Equipment Industry 2.1.4 Intelligent Processing Equipment" in the catalogue.

Five-axis CNC machine tool is a kind of machine tool with high technology content and high precision, which is specially used for machining complex curved surfaces. It has the advantages of wide application range, fine machining quality and high working efficiency, and is considered to be the most important machining tool for machining key components in aerospace, shipbuilding, precision instruments, power generation and other industries. According to the data released by QYResearch, the global five-axis CNC machine tool market sales will reach US$ 6.755 billion in 2020, and will increase year by year thereafter. It is estimated that it will reach US$ 13.835 billion in 2027, with a compound growth rate of about 10.79% from 2020 to 2027. In 2020, the domestic five-axis CNC machine tool market will be 665 million US dollars, accounting for 9.85% of the global market, and it is expected to reach 1.589 billion US dollars by 2027, when its share in the global market will reach 11.49%, with a compound growth rate of 13.25% from 2020 to 2027, which is higher than the global market.

The development of five-axis CNC machine tools needs strong precision machine tool design and manufacturing technology, and it can only be realized by close cooperation with cutting-edge CNC technology, so it is extremely difficult to develop and industrialize products. The development of five-axis CNC machine tools in China started late. At present, there are few domestic enterprises that can independently develop and produce, and the supply of domestic products is difficult to meet the domestic market demand. The domestic market is mainly occupied by multinational companies with hundreds of years of machine tool production experience in developed industrial countries such as Germany, Japan and the United States. However, in recent years, a number of five-axis CNC machine tool enterprises, including companies, have emerged in China, and their products have gradually been recognized by the market, gradually forming an import substitution trend.

2. Analysis of the industry position of the company and its changes.

The company is one of the few innovative enterprises in China with dual R&D systems for high-end CNC systems and high-end CNC machine tools. Through years of continuous R&D and innovation, it has formed the product layout of high-end CNC system products, high-end CNC machine tools and key functional components with independent intellectual property rights and core technologies. It can realize the R&D and manufacturing of various types of products in aviation, aerospace and other high-end equipment manufacturing, with independent and controllable core technologies and strong "import substitution" ability. The company’s main products are rich in specifications and comprehensive in layout, and have distinctive characteristics in the domestic high-end machine tool manufacturing field.

On the one hand, international advanced high-end machine tool enterprises, such as Haas, Otaru, Madzak, Fanuc, Demaji, and Fidia, have continuously extended their own technology chains and industrial chains, adopted personalized numerical control systems and some key functional components independently developed, and some enterprises have also sold them to the outside world. This business model not only ensures the safety and controllability of products, but also has higher market core competitiveness. The development model of the whole industrial chain, the whole talent chain and the whole technology chain established by the company can promote the continuous iterative improvement of the company’s own product technology and lay a solid foundation for the company’s products to benchmark international advanced products. At the same time, it can guarantee the technical safety of the company’s own products and the safety of the national high-end equipment industry, and make contributions to solving some "stuck neck" problems in the field of high-end equipment.

On the other hand, the localization rate of domestic high-end machine tools is less than 10%, and there is huge room for import substitution. However, the number of domestic enterprises engaged in high-end machine tools and their production and sales volume are still far from those of developed countries, and high-end CNC systems and key functional components are still mainly imported. With the rapid development of domestic high-end equipment, the demand for domestic CNC systems and key functional components is constantly increasing. The company can provide domestic enterprises with mature high-end CNC systems and key functional components, and at the same time meet all kinds of customization needs. The company can form strategic cooperation with domestic machine tool manufacturers, provide high-quality domestic CNC systems and key functional components solutions for domestic equipment, break foreign technology monopoly and promote innovation and promotion of domestic machine tool industry.

The company has presided over or undertaken 29 major national science and technology projects and 17 other national and local R&D projects. The company has participated in the formulation of 24 national standards and 10 industry and group standards. Authorized 93 domestic invention patents and 13 international invention patents. The five-axis CNC machine tools, high-grade CNC systems and key functional components independently developed by the company are the first sets in China, which have played a leading role in the breakthrough of CNC core technology in the field of high-end CNC machine tools in China and played a core role in realizing the strategic goal of "import substitution" of the company.

According to the data of China Machine Tool Industry Yearbook in 2021, there are 45 enterprises producing machining center products in the annual report of China machine tool industry in 2020, including Jinan No.2 Machine Tool, Shenyang Machine Tool, () and other large domestic state-owned enterprises and comparable listed companies (), Haitian Seiko, Guosheng Zhike, etc. The counted enterprises basically cover most domestic key and large machining center manufacturing enterprises in the industry.

From the perspective of the sales volume of the association statistics, the proportion of five-axis vertical machining centers sold by the company in 2020 is 13.62%; From the perspective of sales amount, the proportion of five-axis vertical machining centers sold by the company is 22.24%. No matter from the perspective of sales volume or sales amount, the market share of the five-axis vertical machining center sold by the company is at a high level.

3. The development of new technologies, (), new formats and new models during the reporting period and the future development trend.

According to Foresight Industry Research Institute’s Report on Market Demand Forecast and Investment Strategic Planning of CNC Machine Tool Industry in China, it is predicted that the market scale of CNC machine tools in China will grow steadily and rapidly in the future, reaching 572.8 billion yuan by 2024.

Forecast of China CNC Machine Tool Market Scale from 2019 to 2024

1) The promotion and popularization of new technology-five-axis linkage machining technology is the future development direction of the industry.

It is necessary to process complex curved surfaces in industry. Many key parts in ships, airplanes, rockets, satellites and spaceships have certain particularities and processing difficulties, which cannot be met by traditional processing methods. Only by using five-axis linkage, high-speed and high-precision CNC machine tools can the processing requirements be met.

With the trend of automobile lightweight, the traditional parts composed of multiple parts are integrated into a single part, and the processing characteristics of parts are changed from plane to space. At present, the major international suppliers of automobile parts processing equipment, including rabo, Madzak and Demaji, use a large number of five-axis machine tools to set up production lines.

2) New format-demand transformation from single machine tool that only completes a single process to flexible manufacturing unit that completes multiple processes.

Flexible manufacturing unit (FMU) is a manufacturing unit composed of single or multiple five-axis machining centers or compound machining centers and small automatic logistics devices to meet the requirements of efficient processing of multi-variety and small batch parts.

With the intensification of competition and rising costs of downstream production enterprises, especially the sharp rise of labor production costs and the increasingly frequent shortage of labor, more unmanned or less humanized manufacturing systems have begun to appear, and downstream customers’ demand for flexible manufacturing units that respond quickly to the processing market with multiple varieties and small batches will rise. Flexible manufacturing unit will appear as a complete set of equipment of "CNC machine tool+small logistics device (industrial robot, automatic pallet library, truss manipulator, etc.)", which will solve the pain point of the sharp rise of labor production cost in time and realize unmanned or less people.

3) New mode-from single product sales to intelligent manufacturing system integration scheme.

For a long time, most CNC machine tool enterprises in China only focus on producing machine tool products in a certain field, and do not have the ability to provide solutions for automated production lines. In recent years, downstream enterprises have put forward new demands for machine tool suppliers, and tend to cooperate with suppliers who have complete equipment production capacity, provide complete solutions or undertake more complex engineering general contracting projects and automation system transformation capabilities. Intelligent manufacturing system integrators with "turnkey" engineering capability of automated, flexible and intelligent production lines will be able to meet customers’ personalized, customized and differentiated production needs, thus improving customer stickiness. In addition, the encouragement of national and local policies for the construction of automated production lines in manufacturing industry will certainly promote the transformation of intelligent manufacturing equipment suppliers into intelligent manufacturing system integration solution providers.

(IV) Core technologies and R&D progress

1. Core technologies and their advanced features and changes during the reporting period.

The company has mastered the core technology of independent research and development of the main products, five-axis CNC machine tools, high-grade CNC systems and key functional components. Relying on the complete talent chain, technology chain and industrial chain, under the support of continuous high-intensity independent innovation, a number of key core technologies leading domestically and advanced internationally have been formed and mastered. It mainly includes high-grade CNC system technology, universal five-axis CNC machine tool technology, special five-axis CNC machine tool technology, direct-drive functional component technology, high-performance servo drive system technology, high-performance sensing and detection technology, high-performance low-speed torque motor technology, high-performance high-speed torque motor technology, high-performance motorized spindle motor technology, etc., which realizes the effective transformation of technical achievements. The function, control accuracy and processing efficiency of the product have reached the international advanced level. Mastering independent and controllable core technologies has played a core role in the company’s strategic goal of "import substitution".

During the reporting period, on the basis of the original four general technology platforms and two special technology platforms, the company continued to deepen research and development. In order to promote the high-speed and high-quality development of aviation industry, improve the performance of domestic aero-engines, and realize the machining of rotor blade tips of aero-engines by using domestic industrial parent machines, the company successfully launched the technical platform of high-speed blade tip grinding center to form a special plane for high-speed blade tip grinding machining center. Focusing on the common models and high-end CNC system technology in the core technology field, the company has added 7 internationally authorized invention patents and 2 domestically authorized invention patents, mainly aiming at the technical iteration of five-axis horizontal machining center, five-axis turning milling center and GNC6X series CNC system.

Realize multi-directional improvement and promotion in basic common technology;

1. A breakthrough has been made in the installation process of super-high excess cone expansion sleeve for high-speed motor rotor applied to the motorized spindle of CNC machine tools, and the process verification has been successfully completed;

2. The torque motor used for the spindle of CNC machine tools is designed for lifting, and the torque coefficient of three models has been improved by 1.5-2 times, which can effectively reduce the power consumption of machine tools;

3. Further develop advanced measurement cycle function, additional function and adaptive processing detection function suitable for various models;

4. Upgrade the hardware platform of CNC system controller, greatly improve the system computing power and communication efficiency, and enrich the types of communication access;

5. Provide process support for special machine tools such as tip grinding, tooth scraping and multi-channel linkage, provide the process package of fine and excellent curved surface, improve the machining accuracy and efficiency of five axes, expand the access ability of peripheral equipment such as tool setting instrument, and enrich the shaft debugging function;

6. Develop a new generation of servo current loop software and hardware technology, which reduces the terminal control vibration and servo error, and then improves the surface processing quality of the workpiece;

7. In the position feedback link, the sine and cosine signal subdivision algorithm is upgraded, which effectively reduces the motor speed fluctuation and improves the spindle processing effect;

8. A new trajectory optimization and speed planning algorithm is designed to further improve the machining performance of high-speed and high-precision surfaces, meet the machining requirements of complex surfaces, give full play to the mechanical properties of machine tools, and finish the machining of complex surfaces with high efficiency and high quality.

The continuous optimization and improvement of core technologies have fully consolidated the company’s technological advantages and further enhanced the market competitiveness of products.

2. R&D achievements obtained during the reporting period

(1) Intellectual property rights acquired during the reporting period

By December 31st, 2022, the company and its holding subsidiaries had owned 251 patents, including 106 invention patents (including 13 international invention patents and 93 domestic invention patents), 139 utility model patents and 6 design patents, 60 computer software copyrights, 57 trademarks and 3 works copyrights. There are 226 patents under application, including 87 international invention patents, 132 domestic invention patents and 7 utility model patents.

During the reporting period, the company granted 55 new patents, including 7 international invention patents, 6 domestic invention patents and 42 utility model patents. There are 90 new patents, including 65 international invention patents, 18 domestic invention patents and 7 utility model patents.

(2) Awards won during the reporting period

In February 2022, the company’s independent and controllable platform-based high-grade horizontal five-axis machining center won the award of "2021′ Kechuang China’ list-key technology to break through shortcomings in equipment manufacturing field" issued by China Association for Science and Technology; In October 2022, the project "Development and Application of Serialized High Power Density, High Efficiency, High Performance and High Reliability Servo Drive Device" was selected by Dalian Science and Technology Bureau as the first prize of Dalian Science and Technology Progress Award in 2022; In October 2022, KMC600SU, a high-dynamic five-axis vertical machining center, was selected as "Top Ten Product Quality" by cmtba. In November 2022, the company was awarded the "Mechanical Industry Quality Award" by China Machinery Industry Quality Management Association; In November 2022, the company’s project "Key Technologies and Applications of Digital Workshop Interconnection Based on Information Model" was selected as the third prize of Science and Technology Progress Award by China Instrumentation Society; In November 2022, the company’s R&D team was awarded the title of "Excellent Innovation Team in Mechanical Industry" by China Machinery Industry Federation; In December 2022, the company was recognized as the provincial enterprise technology center in 2022 by the Liaoning Provincial Department of Industry and Information Technology.

(3) Research and development of new products during the reporting period

During the reporting period, on the basis of the original four general technical platforms and two special technical platforms, the company continued to deepen research and development, and successfully launched the third special technical platform-the high-speed blade tip grinding center technical platform. The equipment of high-speed blade tip grinding center has the characteristics of "high", "fine" and "sharp" in technical level compared with Spanish Danobate products. The introduction of this series of products will help to promote the high-speed and high-quality development of aviation industry, improve the performance of domestic aero-engines, realize the grinding of rotor blade tips of aero-engines and marine engines, and fill the domestic gap. At the same time, three new products were successfully developed and put on the market to achieve sales. Including KD series KTM120 five-axis horizontal boring and milling machine compound machining center, Dechuang series KCX1200TM five-axis horizontal milling machine compound machining center and Dechuang series DMC50 five-axis vertical machining center. New products quickly get market response and realize sales. For aviation, aerospace, weapons, energy, ships, automobiles, mechanical equipment, medical equipment and other industries, large-scale shaft and special-shaped rotary parts are processed efficiently. Typical customers are customers who process key parts such as aircraft landing gear, nuclear equipment and missile body.

3. Table of R&D Investment Reasons for the significant changes in the total R&D investment compared with the previous year

During the reporting period, R&D investment increased by 47.44% compared with the same period of last year, mainly because the company undertook more national R&D projects, and many projects entered the stage of high R&D investment during the reporting period.

4. Research projects

The situation shows that there is none.

5. R&D personnel

6. Other notes:

Iii. Analysis of core competitiveness during the reporting period

(A) analysis of core competitiveness

1, adhere to independent innovation, continuous technology accumulation

The company attaches great importance to the research and development of innovative technologies and adheres to the development strategy of independent and controllable core technologies. By December 31st, 2022, the company had 106 authorized invention patents (including 93 domestic invention patents and 13 international invention patents), 139 utility model patents, 6 design patents, 60 software copyrights, 57 trademarks and 3 works copyrights. He has undertaken 29 national science and technology major projects "High-grade CNC machine tools and basic manufacturing equipment" and 17 other national and local R&D projects; The company has participated in the formulation of 24 national standards and 10 industry and group standards. The core technologies and patents mastered by the company and the continuous improvement of independent innovation ability are one of the keys to the company’s core competitiveness.

During the reporting period, on the basis of the original four general technical platforms and two special technical platforms, the company continued to deepen research and development, and successfully launched the third special technical platform-the high-speed blade tip grinding center technical platform. The equipment of high-speed blade tip grinding center has the characteristics of "high", "fine" and "sharp" in technical level compared with Spanish Danobate products. The introduction of this series of products will help to promote the high-speed and high-quality development of aviation industry, improve the performance of domestic aero-engines, realize the grinding of rotor blade tips of aero-engines and marine engines, and fill the gaps in China. At the same time, the company introduced three new products, including KTM120 five-axis horizontal boring and milling machine compound machining center of KD series, KCX1200TM five-axis horizontal milling machine compound machining center of Dechuang series and DMC50 five-axis vertical machining center of Dechuang series. The continuous introduction and iteration of new products make the company maintain a strong market competitiveness.

2. The core key functional components are self-controllable, and high-end machine tools can be replaced by imports.

The company has a complete talent chain, technology chain and industrial chain. The autonomy rate of the main product five-axis CNC machine tools reaches 85%, and it has mastered the core key technologies of high-grade CNC systems, key functional components and the whole industrial chain of five-axis CNC machine tools. Products are widely used in aviation, aerospace, weapons, ships, automobiles, molds, energy, machinery and equipment, electronics and other industrial fields to achieve import substitution. The GNC series high-grade numerical control system independently developed by the company is benchmarked against Siemens 840D. The report issued by China Machine Tool Supervision and Monitoring Center shows that the GNC series high-grade numerical control system of Kede CNC can reach 95.85% of Siemens 840D in function. The company’s self-developed and self-made key functional components are comprehensive in product types and rich in specifications, including torque motors, spindle motors, servo motors, motorized spindles, turntables, milling heads, laser interferometers, laser tool alignment instruments, wireless probes, laser rulers, encoders and so on. Functional parts products have been matched with the company’s self-produced five-axis CNC machine tools in batches, and batch independent sales have been realized.

3. Double R&D system of high-end CNC system and high-end CNC machine tool, and more efficient iterative promotion.

The company is one of the few innovative enterprises with high-end CNC system and high-end CNC machine tool dual R&D system in China, and one of the few high-tech enterprises based on comprehensive and independent innovation technology system in China at present. It can plan and design machine tool structure, optimize machine tool configuration elements, and customize functional components and functional development for machine tool host according to user’s technological requirements. With the support of dual R&D system, the company’s five-axis CNC machine tools, its key functional components and high-grade CNC system have achieved rapid iterative improvement in function, performance and reliability from the market end to the R&D end.

4. Pre-sales technology and after-sales service have obvious advantages and provide professional solutions.

With the multi-disciplinary and multi-professional pre-sales technical team, the company can tailor a complete set of high-end manufacturing and processing solutions for users in aviation, aerospace, weapons, ships, automobiles, molds, energy, mechanical equipment, electronics and other industries, provide them with flexible and diverse five-axis CNC machine tools, open the functions of high-end CNC systems to customers to the greatest extent, support personalized configuration adjustment, and realize the optimal use of the company’s products. In the after-sales service stage, in view of the technical problems encountered by customers in actual processing and manufacturing, the company can provide quick response and cost-controlled after-sales solutions to meet customers’ multi-level needs. Efficient pre-sale, in-sale and after-sale market service ability is one of the important factors affecting the company’s market profitability.

5. Facing the future manufacturing development needs, provide a complete production line turnkey scheme.

Thanks to the high localization rate and autonomy rate, relying on the complete talent chain, technology chain and industrial chain foundation, combined with the application accumulation of deep cooperation among users in many fields, the company has the turnkey engineering ability of flexible production line, which can meet the personalized, customized and differentiated production needs of customers. Solve the downstream customers’ demand for multi-variety and small batch processing, solve the pain point of the sharp rise in labor production costs, and realize unmanned or less people. With the further accumulation and promotion of the company’s flexible production line business, it will provide complete domestic production line solutions for users in more fields in the future, reduce the difficulty of the transformation and upgrading of users’ manufacturing industry, help users quickly realize the transformation and upgrading of their manufacturing capabilities, and create higher profits for users.

6. In-depth cooperation among key users in many fields and application demonstration to promote market growth.

The company has established four general machining centers and three special machining center technology platforms, which can realize the rapid application verification of high-grade CNC systems and key functional components. At the same time, the company has established a cooperation mode of "co-innovation, co-promotion and co-benefit" with key enterprises in aviation, aerospace, automobile, cutting tools, energy, ships, weapons and other industries. With the support of the national science and technology major project "High-grade CNC machine tools and basic manufacturing equipment" and other platforms, the company’s products have been verified in the processing and manufacturing of key parts of key users in various fields, which not only realizes the rapid verification and upgrading of products, but also plays an application demonstration role in the user industry.

7. Innovative team advantages

In the process of independent innovation, the company has built and precipitated a multi-level, multi-disciplinary and multi-disciplinary team of innovative talents, and established an innovative technical team headed by general manager Chen Hu. At the end of the reporting period, there were 186 R&D teams, with professionals covering R&D, design, manufacturing, assembly, testing and other fields of high-end equipment at home and abroad. Chen Hu, the general manager, graduated from the Department of Precision Instruments and Mechanics in Tsinghua University with a doctorate degree. He served as the leader of the working group of the national fieldbus standard alliance for numerical control systems, enjoyed the special allowance of the State Council, and was selected as the young and middle-aged scientific and technological innovation leader in the "Ten Thousand Talents Program" of the Central Organization Department and the Ministry of Science and Technology. Dr. Chen Hu is a senior expert in China’s CNC system and CNC machine tool industry. He has been engaged in the research and development of high-end CNC systems and high-end CNC machine tools for a long time, and led the company’s technical team to conquer all kinds of high-end five-axis CNC machine tools and their key functional components and high-end CNC systems, and established a complete CNC technology chain and industry that attracted the attention of the industry.

8. Brand advantage

The company is a national high-tech enterprise, awarded the title of "Little Giant" by the Ministry of Industry and Information Technology, and recognized as the provincial enterprise technology center in 2022 by the Liaoning Provincial Department of Industry and Information Technology. High-end CNC machine tools have won the Chun Yan Prize in machine tool industry for many times, and the products of KMC800U five-axis linkage vertical machining center have entered the "Supply Catalogue of Domestic High-end CNC Machine Tools in Military Industry", and KMC600SU high-dynamic five-axis linkage vertical machining center has been selected as "Top Ten Product Quality" by cmtba. The project "Five-axis high-quality and high-efficiency precision machining complete process and manufacturing system for aerospace complex components and its demonstration application" won the first prize of scientific and technological progress in China machinery industry, and the project "Key technologies, standards and applications of open CNC system" won the first prize of scientific and technological progress in Liaoning province. The project "Development and application of serialized high power density, high efficiency, high performance and high reliability servo drive device" was selected by Dalian Science and Technology Bureau as the first prize of Dalian Science and Technology Award in 2022, and the project "Key technologies and applications of digital workshop interconnection based on information model" was awarded by China. The company’s products and services have won a good market reputation in key industries such as aviation, aerospace and weapons. The company has established a complete talent chain, technology chain and industrial chain, which has enabled the company to have stronger continuous innovation ability. The mode of "co-innovation, co-promotion and co-benefit" established by the company and users has enabled the company to have better market response ability.The company will continue to provide users with complete domestic high-end manufacturing solutions, constantly promote the application of high-end CNC systems and key functional components in other machine tool enterprises in the machine tool industry, and strive to build the company into a leading enterprise at home and abroad in the field of high-end manufacturing.

(II) Events that have seriously affected the core competitiveness of the company during the reporting period, impact analysis and countermeasures.

Fourth, risk factors

(A) Not yet profitable risk

(2) Risk of sharp decline in performance or loss

(C) core competitiveness risks

At present, the company’s main business products continue to be developed in aerospace, automobile, machinery, mold and other fields, and the demand for the company’s products varies in different fields. If the company can’t quickly adapt to the process differentiation demand in different fields, quickly carry out technical iterative upgrading, enrich the varieties of five-axis CNC machine tools, provide differentiated five-axis CNC machine tools that meet the processing needs in different fields, and provide users with the best processing scheme, it will face adverse effects such as the products can’t adapt to the new market demand, resulting in slower revenue growth.

(4) Operational risks

1, the risk of increased competition

For a long time, the domestic market of five-axis CNC machine tools with the highest technology content is mainly occupied by multinational companies with hundreds of years of machine tool production experience in developed industrial countries such as Germany, Japan and the United States. Domestic independent production capacity is concentrated in the low-end market, and there are very few China enterprises that can independently develop five-axis CNC machine tools.

In recent years, due to the realistic demand of China’s aerospace engine, marine propeller, heavy generator rotor and other strategic equipment industries for high-end CNC machine tools, the state has continuously increased its support for the high-end CNC machine tool industry, and the technical level of China’s high-end CNC machine tool industry has been continuously improved. The performance and function of five-axis CNC machine tools produced by a few excellent domestic manufacturers can meet the needs of import substitution. The gradual rise of high-end CNC machine tool manufacturers in China may attract the attention of competitors and intensify competition. Coupled with the rapid growth of China’s high-end CNC machine tool market and the increasing awareness of the importance of import substitution, it will attract more potential entrants. Therefore, the company faces the risk of intensified market competition.

2. The risk that large foreign-funded enterprises still occupy the main market share in high-end segments.

Most of the large foreign-funded enterprises in the industry are large enterprises integrating upstream functional components and CNC system production, whole machine manufacturing and product sales. Based on the accumulation of industrial countries in architecture design, processing technology, industrial scale and talent echelon for hundreds of years, the reliability and accuracy of its high-end industrial products have obvious advantages over China’s emerging technology enterprises. Therefore, in the field of five-axis CNC machine tools, CNC systems and key functional components with high technical difficulty, downstream users in China still mainly choose foreign advanced products under the condition of free import, resulting in the products of large foreign-funded enterprises still occupying the main market share in the segmentation field.

3. Risks of upstream raw material procurement

The key functional parts of the company are mainly produced independently, and the external procurement is mainly standard parts, but the parts such as guide rails, lead screws and bearings are still mainly purchased externally. In the future, if the international trade friction intensifies, technical protection is strengthened or the demand of competitors increases, the parts such as guide rails, lead screws and bearings will face the risk of sharp price increase or prolonged supply cycle, which will adversely affect the company’s production and operation.

(V) Financial risks

1. Risk of fluctuation of gross profit margin

During the reporting period, the company’s main users were the aerospace industry, and its customization requirements for high-end CNC machine tools were higher in terms of processing accuracy and processing efficiency, and its gross profit margin was relatively high. With the gradual acceleration of the company’s marketization process, the company’s products are expanding into many fields such as precision molds, automobiles, clean energy and construction machinery. Due to the differences in customized configuration of high-end CNC machine tools used by different industries and users, the gross profit margin of related products will also be different, and the change of downstream customer structure may make the overall gross profit margin of the company fluctuate. Moreover, in order to meet the downstream market demand, industry competitors are also investing in or increasing the research and development and production of five-axis CNC machine tools. If the market competition intensifies in the future, the national policy is adjusted or the company fails to maintain the leading position in products, and the selling price of products and the purchasing price of raw materials are adversely changed, the company’s gross profit margin is also at risk of decline.

2. The risk of bad debts caused by the increase in the balance of accounts receivable.

The company has made provision for bad debts for accounts receivable according to the accounting standards. The company’s accounts receivable scale increases with the growth of operating income. If the economic situation worsens or customers have major operational difficulties, the company will face the risk of difficulties in collecting accounts receivable.

(VI) Industry risks

As an important part of intelligent equipment manufacturing industry, high-grade CNC machine tools are strategic industries for national economic and social development. The state has issued a series of encouragement policies to support and promote the development of China’s high-end CNC machine tools and basic equipment manufacturing industry, and enhance industrial innovation ability and international competitiveness. With China’s military modernization and the transformation and upgrading of manufacturing industry, the demand for independent control of core technologies is increasingly urgent, and the country’s industrial policy continues to increase. If the support of relevant national industrial policies is weakened in the future, it will have a negative impact on the company’s development.

(VII) Macro-environmental risks

The company’s downstream customers are mainly military enterprises that process aero-engines and missile engines, as well as civil manufacturing enterprises in the fields of precision molds, automobiles, clean energy, domestic commercial aircraft and construction machinery. The development of industries where downstream customers are located is highly correlated with the macroeconomic cycle. The adjustment of macroeconomic policies and its periodic fluctuations will have a great impact on the structural upgrading of downstream industries, as well as the operating conditions of end customers, capital turnover speed and fixed assets investment decisions, thus affecting the demand for high-end CNC machine tools.

If the macroeconomic growth rate continues to decline in the future and the downstream industries are depressed for a long time, it may exceed the company’s ability to cope through customer structure adjustment and internal tapping, which will have a great adverse impact on the company’s operation for a period of time.

(8) Risks related to depositary receipts

(9) Other major risks.

V. Discussion and analysis of the company’s future development

(A) the industry pattern and trends

1. For a long time, domestic CNC machine tools have been in a situation of "low-end civil war, mid-end competition and high-end failure", and the high-end market has been occupied by foreign brands.

Developed countries and regions have a long history in the industry of advanced manufacturing equipment such as high-end CNC machine tools, and related enterprises have accumulated advantages in technology, brand and capital, and have the first-Mover advantage, occupying the high-end market. The domestic market of five-axis CNC machine tools with the highest technology content is mainly occupied by multinational companies with hundreds of years of machine tool production experience in developed industrial countries such as Germany, Japan and the United States. The domestic independent production capacity is concentrated in the low-end market, and there are very few China enterprises that can independently develop five-axis CNC machine tools. According to the Outline of the Development of Machinery Industry in the 14th Five-Year Plan, at present, the self-sufficiency rate of high-end CNC machine tools in China is less than 10%, which basically depends on imports. Therefore, the main competitors of China’s five-axis CNC machine tool enterprises represented by the company are mainly international manufacturers.

2. China is a big machine tool consumer, attracting a large number of international brand CNC machine tool enterprises to stay in the China market.

China has become the most important machine tool consumption market in the world. According to the data of German Machine Tool Manufacturers Association (VDW), the consumption of machine tools in Chinese mainland in 2021 was 23.6 billion euros, up 27% year-on-year, accounting for about 34% of the global market. However, on the whole, China’s machine tool industry presents the development characteristics of "big but not strong", and the field of high-end CNC machine tools is still a weak link with strong import dependence.

According to the data of cmtba, in 2022, the import volume of metal processing machine tools in China reached US$ 6.6 billion, of which the total amount of imported machining centers was US$ 2.37 billion. The average price of imported machining centers increased significantly year-on-year, the proportion of imported high-end machining centers increased, and there was huge room for domestic substitution.

In April 2022, Nippon Denso (which owns Mitsubishi Heavy Industries, OKK and other machine tool enterprises) expanded its factory area in Pinghu, Zhejiang Province from the original planned 60,000 square meters to 200,000 square meters to produce gear processing machine tools. At the same time, Demajisen Seiki invested 100 million US dollars to build Pinghu factory, with an estimated annual output of 2,200 machining centers. In the same year, Demajisen Seiki opened Tianjin Green Factory and Shanghai Medical Device Technology Center. In June, 2022, German Wheeler Xile Machine Tool (Qingdao) Company laid the foundation stone for the new Jimo factory covering an area of 73,000 square meters, and it is estimated that it will achieve the production of 300 five-axis and horizontal processing machine tools. In July 2022, the foundation stone was laid for the second phase factory of German (SW) Esway Machine Tool Co., Ltd., and China will become the largest overseas R&D and manufacturing base in the world, with an annual production capacity of about 350 machining centers. Thus, the continuous investment of foreign-funded enterprises in China market shows the high prosperity and development space of domestic five-axis machine tool industry.

3. China machine tool industry is transforming into a high-end field.

Five-axis CNC technology is one of the important standards to measure the manufacturing ability and technical level of complex precision parts in a country. Five-axis CNC machine tool is the only means to solve the cutting of key industrial products such as aerospace and aero-engine impeller, impeller, blade and marine propeller. From the Batumi List after World War II to the Wassenaar Agreement after the Cold War, the developed countries in the west have always adopted the five-axis CNC system and five-axis CNC machine tools as strategic materials to implement the export license system, and imposed strict technical blockade and export restrictions on many countries, including China.

After decades of development, the domestic CNC machine tool industry has been developing independently and drawing on foreign experience. From scratch, it has grown continuously, resulting in such established enterprises as Shenyang Machine Tool (000410.SZ) and Qinchuan Machine Tool (000837.SZ), which are in the forefront of the world, as well as a number of core design technologies and manufacturing processes such as Kede CNC, which can provide high performance for their own dedicated application fields and product types.

In recent years, with the help of favorable market conditions such as the transformation of China’s manufacturing industry, the rising demand for high-end CNC machine tools, and the huge import substitution space, such emerging manufacturers have made great efforts to develop their own products and technical level, enhanced their financial strength through public financing and other means, achieved remarkable development, and rapidly increased their market share.

4. The rapid development of high-end manufacturing industry has brought new development opportunities for domestic high-end machine tools.

At present, China is in an important stage of transformation from a manufacturing power to a manufacturing power. The intelligent manufacturing equipment industry is the basic guarantee for the adjustment and upgrading of the entire economic structure and the leading industry for the transformation and upgrading of the national economy. In the new round of industrial upgrading, high-end manufacturing industry will gradually replace simple manufacturing industry, and manufacturing industry will gradually change from labor-intensive industry to technology-intensive industry. This transformation and upgrading will also promote the technological upgrading of the intelligent manufacturing equipment industry, which will greatly increase the market demand of middle and high-end CNC machine tools. High-end CNC machine tools are mainly used in aviation, aerospace, nuclear, electronics, ships, weapons, energy, automobiles, molds, knives and other key industries, especially aviation, aerospace and military industries. The demand for localization is urgent, the stock needs to be updated urgently, and the market growth is expected.

Taking the aviation industry as an example, high-end CNC machine tools mainly serve the processing of key parts of military aircraft and civil aircraft. In the civil aircraft market, Comac China has launched three classes of passenger aircraft, namely ARJ21, C919 and CR929. On December 9, 2022, Comac China delivered the world’s first C919 large passenger plane to China Eastern Airlines, marking a new milestone in the development of large aircraft. According to the "2022 Shanghai Science and Technology Progress Report" issued by the Shanghai, China Municipal Science and Technology Commission, "by the end of 2022, the C919 large passenger aircraft had received 1,035 orders from 32 customers; In December 2022, the ARJ21 new regional aircraft was delivered to the first overseas customer, Indonesian Lingya Airlines. ARJ21 received 690 orders from 25 customers and delivered a total of 100 aircraft to 9 domestic and foreign customers. " According to the Market Forecast Annual Report of Comac China (2022-2041) issued by Comac China, with the steady rise of China’s economy, China’s civil aviation industry will enter a period of development quality improvement and pattern expansion. By 2041, the fleet size of China will reach 10,007, accounting for 21.1% of the global passenger aircraft fleet. China aviation market will become the largest single aviation market in the world.

According to the report on the draft government budget released by the National People’s Congress on March 5, 2023, China’s military budget in 2023 was 1,553.7 billion yuan, up 7.2% year-on-year, and the increase rate was 0.1 percentage point higher than that in 2022. It was also the third consecutive year since 2021 that China’s military budget rose slightly, and the situation of strengthening the army was urgent. At present, the international environment is deteriorating, regional conflicts and confrontation between great powers are escalating, and it is reasonable and urgent to speed up national defense investment. China’s military industry is still in the stage of compensatory development. The aerospace and military industries, represented by missiles, rockets and satellites, have entered the stage of rapid expansion of production, and high-end CNC machine tools have played a strong support and guarantee role in aviation, aerospace and military industries.

In addition to the urgent demand for five-axis CNC machine tools in key industries such as aviation, aerospace and military industry, with the transformation of automobile to lightweight and integration, "one-piece die casting" forms a variety of special-shaped components, which provides more opportunities for five-axis CNC machine tools in finishing. The processing of battery, motor housing, reducer housing, bogie, front and rear axle and other parts of new energy vehicles has become a new growth point of five-axis machine tools. According to the latest data from China Association of Automobile Manufacturers, in 2022, the production and sales of new energy vehicles reached 7.058 million and 6.887 million respectively, up by 96.9% and 93.4% year-on-year, and the market share reached 25.6%. With the continuous expansion of the new energy automobile industry, the integrated processing equipment and automatic production line of automobile parts will usher in more development opportunities. At the same time, due to insufficient overseas supply and greatly enhanced export competitiveness of China automobile enterprises, automobile exports exceeded 3 million vehicles in 2022, up 54.4% year-on-year, effectively boosting the overall growth of the industry.

Tool is a tool used for cutting in mechanical manufacturing, and it is the basic industry in mechanical manufacturing and major technical fields, accounting for about 90% of the whole mechanical processing workload, which directly determines the production level of mechanical manufacturing. According to the data of cmtba, China Customs and Forward-looking Industry Research Institute, in 2022, the tool export value was 23.187 billion yuan, up 2.98% year-on-year; The import value of cutting tools was 9.732 billion yuan, down 8.47% year-on-year. The export value is obviously greater than the import value, and the dependence on imports continues to decline. The continuous increase of China’s tool export shows that domestic tool products occupy an important position in the world tool market. China needs to import more than 1,000 five-axis tool grinders every year, and the company’s five-axis tool grinding center is one of the few equipment in China that can grind complex tools such as ball end mill and corrugated knives, and has a good market prospect.

5. Support of national industrial policies

As an important part of equipment manufacturing industry, CNC machine tools have become one of the important material bases of national industrial modernization. Our government has always attached great importance to the development of CNC machine tool industry and its sub-sectors, and has successively issued a series of relevant policies to guide industry participants to increase R&D investment, strengthen innovation awareness, break through technical bottlenecks, improve the effective supply of common technologies and high-end products, and meet the market demand in downstream areas.

On May 8, 2015, the State Council officially issued "Made in China 2025", which became the action program for guiding the adjustment of industrial structure and upgrading of manufacturing industry, and then implementing the strategy of building a strong country. High-end equipment is the foundation of manufacturing transformation. In order to promote the transformation and upgrading of manufacturing industry, the Chinese government has vigorously promoted the development of high-end equipment industry and issued a series of industrial policies. In 2018, the Bureau of Statistics issued the Classification of Strategic Emerging Industries (2018), which listed metal cutting machine tools, metal forming machine tools, machine tool control systems, machine tool functional parts and accessories as "intelligent manufacturing equipment industry" in the "high-end equipment manufacturing industry". In November 2019, thirteen ministries and commissions, including the Ministry of Industry and Information Technology and the National Development and Reform Commission, jointly issued the "Special Action Plan for Improving the Design Capability of Manufacturing Industry (2019-2022)", clearly pointing out that in the field of high-end CNC machine tools, it is necessary to achieve a breakthrough in original design, strengthen the key design of high-end equipment manufacturing industry, and focus on breaking through the system development platform and servo mechanism design. In March, 2021, the Fourth Session of the 13th National People’s Congress voted to pass the 14th Five-Year Plan for National Economic and Social Development in People’s Republic of China (PRC) and the Outline of Long-term Goals in 2035. The Outline emphasizes promoting the optimization and upgrading of manufacturing industry, deeply implementing intelligent manufacturing and green manufacturing projects, developing a new service-oriented manufacturing model, promoting the high-end intelligent greening of manufacturing industry, cultivating advanced manufacturing clusters, and promoting the innovative development of high-end CNC machine tools and other industries.

Therefore, the new round of industrial structure adjustment and upgrading is bound to replace the traditional manufacturing industry with advanced manufacturing industry. This transformation and upgrading will greatly increase the update demand of high-performance CNC machine tools as one of the industrial mother machines. The State Council’s Opinions of the State Council on Accelerating the Revitalization of Equipment Manufacturing Industry, High-grade CNC Machine Tools and Basic Manufacturing Equipment, and China Machinery Industry Federation’s Outline for the Development of Machinery Industry in the Tenth Five-Year Plan all provide strong policy support for the development of high-grade CNC machine tool industry represented by five-axis CNC machine tools.

(II) Company development strategy

As a technology-intensive enterprise, the company adheres to the development strategy of independent and controllable core technology. Adhere to the technology platform route, and customize the design with common technology to maximize the product value. By establishing a management system in line with the company’s strategic objectives, improving the company’s organizational structure with modern enterprise management system and corporate governance structure, providing customers with high-quality products and services with technological innovation, and rationally expanding the production scale by using the capital market, the company’s comprehensive competitiveness and sustainable development ability will be continuously improved to meet the diversified and personalized needs of different users and continue to create value for customers.

Based on the existing four universal five-axis technology platforms and three special plane series, the company will integrate special processing and efficient processing technology, improve the high-low product series, and complete the national layout of R&D, production, service and talents. On the basis of maintaining the market advantages of small and medium-sized aero-engines, missile engines, high-precision inertial navigation and missile body parts, we will increase the market share of key parts processing equipment such as large engines and aircraft structural parts; In view of the demand for processing equipment in the fields of automobiles, molds, knives, mechanical equipment and energy, the company gradually exerted its strength to expand its share in the civilian products market; Pay attention to the emerging market demand in electric vehicles, motion control and other fields, and realize the sales extension of key functional components, so as to become a new kinetic energy for high-speed income growth; Improve the complete solution ability of automated production line to meet the market business needs. Independent incubation of special motors, new sensors and other products in a timely manner, exploring new areas of the company’s growth.

1. Technical strategy

(1) adhere to the technology platform.

Focusing on four general five-axis technology platforms (vertical plus, horizontal plus, gantry and horizontal milling car) and three special five-axis technology platforms (tool grinding, blade machine and high-speed blade tip grinding), the company has carried out technology extension, adhered to the technology platform route, and gradually integrated external resources while relying on its own technology accumulation. Focus on modularization and standardization of unit technology, so as to facilitate the reuse of core technology, on the one hand, achieve the effect of maximizing value, on the other hand, it is easy to expand the application of technology to other fields to realize the independent evolution and development of unit technology.

(2) Attach importance to engineering ability

Guide the research and development direction with the market technical demand, promote the engineering and commercialization of scientific research results by using the technology platform, and form various products that meet the market demand; Engineering capabilities, including market research and demand analysis, product definition, performance optimization iteration, etc., are built as core competitiveness different from universities and other research forces.

(3) Establish the concept of open innovation.

Establish an "open, integrated, inclusive and innovative" corporate culture, build a socialized R&D platform with R&D as the core, promote the integration with technical resources around the industry, and improve the overall integration of products. Deeply cultivate institutions and personnel at all levels in the user industry to grasp the development trend of the industry and seize market opportunities; Recruit and train professionals in various industries, build a professional self-operation team, and realize independent accounting in manufacturing, marketing and other institutions.

2. Business strategy

(1) Internal business strategy

First, master the core research and development capabilities. Resolutely guide the research and development direction with market demand, and make use of platform advantages and technology accumulation advantages to achieve rapid engineering and rapid iteration.

Second, build a professional manufacturing system. Improve production planning ability, supply chain management ability and quality control ability; Form a complete, clear and controllable production management system, from functional components to the whole machine, form a vertical line management mechanism, and have the ability to expand and copy or support their own production capacity at any time.

Third, the implementation of human resources strategy. Excavate all kinds of outstanding talents and set up specialized teams (sales, technology and production) for specific industries; Improve the equity incentive and performance appraisal system, and realize the common growth of talents and companies through shareholding platforms.

(2) foreign business strategy

The company will strengthen its core pre-sales and after-sales capabilities. Improve the pre-sales plan ability and service ability, and issue pre-sales plans to drive relevant R&D and production work; Improve after-sales ability, improve response speed and problem solving efficiency. In addition, the company will strengthen the export standards, and solve the problem of the company’s current insufficient production capacity by integrating outsourcing resources and low-matching series of cooperative production.

3. Product strategy

The company will take the brand value of Kede CNC as the core, focus on the national strategic policy support, and take five-axis CNC machine tools as the carrier to build the brand value of Kede CNC and establish a good reputation in the industry; A complete system from providing five-axis complete machine equipment to providing flexible units and then to flexible production lines. Gradually complete the systematic layout of functional components, and master the independent research ability of core functional components such as CNC system, motor and motorized spindle, sensor and turntable. Further expand the professional radiation of components, based on the reputation of machine tools, expand the application fields of components, and promote the application from machine tools to aerospace, aviation, automobiles, mechanical equipment and other fields. In terms of product layout, it will be dominated by high-low distribution and differentiated structure. High-end models will bring high added value and high profits, and ordinary mass production models will ensure the liquidity of enterprises.

(3) Business plan

1. Actively expand the business scale and complete the construction of fundraising projects.

In order to meet the needs of the company’s development strategy, according to the company’s actual situation, actively explore and study the company’s new business and new customer expansion work, adhere to import substitution as the core, develop and improve other industrial fields on the basis of deepening and strengthening the aerospace field, give full play to the advantages of the whole industrial chain, full technology chain and full talent chain, and gain a foothold in the market with efficient solutions, cost-effective products and high reliability. Combined with the actual situation of obtaining investment funds, we will complete the construction of investment projects, rapidly increase production capacity and respond to market demand.

2. Continue to introduce scientific and technological talents and enhance technical reserves.

On the basis of existing personnel, the company will introduce all kinds of technical talents as needed, optimize the talent structure, attract high-end talents, and provide sufficient technical talent reserves for the subsequent development of the company. In terms of technology development, the company will optimize and improve the existing technology, develop the technology of high-end CNC machine tools and related core functional components with its own intellectual property rights according to the ever-developing demand trend, and actively explore cooperation with universities at home and abroad to maintain technological leadership.

3. Improve management ability and ensure product quality.

With the expansion of the company’s production scale, especially the future fundraising projects will be put into production and operation, which will put forward higher requirements for the company’s management ability. In the future, the company will complete the improvement of the whole process management software of processing and manufacturing, improve the existing management efficiency, realize the whole process visual target management of the project, ensure the traceability of the whole processing and manufacturing process, and better guarantee the quality control of equipment.

　　[Roundtable Dialogue on "Striving Forward in the Direction Guided by the General Secretary: Historical Change in My Eyes"]

　　The five years since the 18th National Congress of the Communist Party of China have been extraordinary in the development of the Party and the country. In his "July 26th" speech, General Secretary of the Supreme Leader emphasized that in the past five years, the CPC Central Committee has scientifically grasped the development trend of today’s world and contemporary China, complied with the requirements of practice and people’s wishes, launched a series of major strategic measures, promulgated a series of major principles and policies, pushed forward a series of major tasks, solved many long-term unsolved problems, and accomplished many major events that had been tried but failed in the past. Among the nine major tasks listed by General Secretary of the Supreme Leader, the first one is: "We have comprehensively strengthened the party’s leadership and greatly enhanced the party’s cohesiveness, combat effectiveness, leadership and appeal." On the eve of the 19th National Congress of the Communist Party of China, this newspaper specially invites four experts and scholars to review the glorious course that the Communist Party of China (CPC) has gone through in the past five years and make an in-depth interpretation of "comprehensively strengthening the leadership of the Party".

　　Moderator: Luo Xu Wang Haokui

　　Jiabin: Xiong Yun (Vice President of China Pudong Cadre College)

　　Han Dongxue (Vice President of Chinese Political Science Association, Professor Tsinghua University)

　　Xu Yaotong (Professor of National School of Administration, former director of scientific research department)

　　Feng Cuiling (Party Secretary, School of Pharmaceutical Science and Technology, Tianjin University, National Excellent Party Worker)

　　1. What the mission requires.

　　Moderator: Of the nine "major tasks" summarized in the "July 26th" speech of the Supreme Leader, the first one is "comprehensively strengthening the Party’s leadership". What does this mean?

　　Yun Xiong:The Communist Party of China (CPC)’s leadership is the most essential feature of Socialism with Chinese characteristics and the greatest advantage of Socialism with Chinese characteristics system. Strengthening the party’s leadership in an all-round way is not only a historic achievement made by the party and the country in the past five years, but also the fundamental reason for other achievements made by the party and the country.

　　In the past five years, the key to our party’s solution to many long-term unsolved problems and many major events that we wanted to do in the past but failed to do is to comprehensively strengthen the party’s leadership. Only by further building the Party well and ensuring that our Party will always maintain its vigorous vitality and strong combat effectiveness can our Party lead the people to successfully meet major challenges, resist major risks, overcome major obstacles and resolve major contradictions, and constantly move from victory to new victory, thus providing the strongest political guarantee for realizing the Chinese dream.

　　Han Dongxue:Since the 18th National Congress of the Communist Party of China, facing the complicated international situation and domestic environment, comprehensively promoting the new great project of Party building is the key to the continuous innovation of Socialism with Chinese characteristics’s great cause.

　　The Communist Party of China (CPC) is the leading core of China’s modernization. If we want to give full play to the role of the ruling party, we must strengthen the party’s leading role in the country, constantly improve the party’s leadership style and ruling style, and promote the modernization of the national governance system and governance capacity. At the same time, to govern the country, we must first govern the party. Only by striving to achieve our own leap forward, can we continuously inject vitality into the cause of the party and the people.

　　Xu Yaotong:Building Socialism with Chinese characteristics is an extremely arduous undertaking and a great creative project in human history. We can neither find ready-made answers from Marxist books, nor copy the experiences and models of other countries. We are facing the dual tasks of reform and construction, and we will encounter all kinds of obstacles. Its arduousness, complexity and long-term nature are incomparable at any time in the past. Without the Party’s leadership and strategy, it is impossible to accomplish the great cause of Socialism with Chinese characteristics’s construction.

　　Only by strengthening the Communist Party of China (CPC)’s leadership, combining the universal principles of Marxism with China’s reality, and testing the road suitable for China’s national conditions through practical exploration, can we fully understand the construction law of Socialism with Chinese characteristics and formulate the correct line, principles and policies.

　　Feng Cuiling:We should be soberly aware that there are still some problems in the Party, such as the weakening of the advanced nature of some party member cadres, the weakness and laxity of some Party grass-roots organizations, formalism, bureaucracy and corruption. Failure to change this situation will weaken the party’s ruling ability, shake the party’s ruling foundation, and even ruin the bright future of our party and people.

　　Since the 18th National Congress of the Communist Party of China, under the leadership of the CPC Central Committee with the Supreme Leader as the core, many long-term unsolved problems have been solved, and many major events that we wanted to do in the past have been accomplished. The Communist Party of China (CPC) takes the overall situation into consideration and plays the core role of the Party’s leadership in all aspects of economy, politics, culture, society and ecological civilization. The development in all fields shows that "strengthening the Party’s leadership in an all-round way" is the mission and the need of the cause.

　　2. Always want to be with the people and work together.

　　Moderator: "The party’s cohesiveness, combat effectiveness, leadership and appeal" have been greatly enhanced. What are the aspects?

　　Yun Xiong:In the past five years, the CPC Central Committee with the Supreme Leader as the core has comprehensively examined the new changes in the world, national conditions and party conditions, placed the management of the party in an important strategic position, paid attention to strategic planning of party building from the top-level design, and pushed the new great project of party building to a new realm. Constantly promoting theoretical innovation and strengthening ideological and theoretical armed forces, the whole party has constantly strengthened the "four self-confidences" and firmly established the "four consciousnesses." Serious inner-party political life, the political ecology has been purified, the political environment has been continuously optimized, and a lively political situation has been formed day by day. Vigorously promote system construction, introduce and revise nearly 80 inner-party laws and regulations, and strictly manage the party and officials, which are more and more rules-based and evidence-based.

　　The vigorous promotion of party building has greatly enhanced the party’s cohesion, combat effectiveness, leadership and appeal. At present, the whole Party is more unified in thinking and pace. Party organizations at all levels and the vast number of party member and cadres resolutely safeguard the authority of the CPC Central Committee with the Supreme Leader as the core, consciously implement the various decision-making arrangements of the CPC Central Committee, and strive to achieve a firm response advocated by the CPC Central Committee, a firm implementation of the CPC Central Committee’s decisions, and a firm refusal to do so.

　　Han Dongxue:In the new century and new stage, the profound changes of the world, the national conditions and the party’s situation and various risk tests have put forward new and higher requirements for the Communist Party of China (CPC). Managing the party is not only related to the future and destiny of the party, but also to the future and destiny of the country and the nation.

　　In the past five years, from the party’s mass line education practice, the special education of "three strictness and three realities" and the study and education of "two studies and one doing", we have put forward clear requirements for ideological party building, and defined the rigid norms of institutional party building &hellip in the Regulations on Disciplinary Actions in the Communist Party of China (CPC), the Regulations on Inner-Party Supervision in the Communist Party of China (CPC) and Several Guidelines on Inner-Party Political Life under the New Situation; … A series of major arrangements and measures have always focused on maintaining the advanced nature and purity of the party and ensuring that the party is always at the forefront of the times.

　　Remain true to our original aspiration and keep our mission firmly in mind. In the past five years, the Communist Party of China (CPC) adhered to the fundamental purpose of serving the people wholeheartedly, adhered to the people-centered development thought, vigorously guaranteed and improved people’s livelihood, resolutely won the tough battle against poverty, respected the people’s dominant position, and ensured that the people were the masters of their own affairs … … It is the insistence on doing everything for the people and relying on the people that greatly enhances the party’s cohesiveness, combat effectiveness, leadership and appeal.

　　Xu Yaotong:In the past five years, the CPC Central Committee with the Supreme Leader as the core has taken the construction of work style as a breakthrough, unswervingly promoted the comprehensive and strict administration of the party, and made efforts to solve the outstanding problems that the people have most strongly reflected. The political life within the party has been updated, and the party’s ruling foundation and mass foundation have been further consolidated.

　　Comprehensively strengthen Party building to the grassroots level, promote the formation of a good employment orientation and institutional environment, and further highlight the role of party member as a vanguard model and a fighting fortress for grassroots party organizations … … The outstanding achievements in managing the party and the party have fulfilled the solemn promise of "striking while the iron is hot" and practiced the solemn oath of "always wanting to be with the people and working together".

　　Feng Cuiling:A political party, a political power, its future and destiny depend on people’s hearts.

　　In the past five years, the party’s ideological construction, organizational construction, work style construction, anti-corruption construction and system construction have been comprehensively strengthened. The whole party has earnestly carried out the party’s mass line education and practice activities, the special education of "three strictness and three realities" and the study and education of "two studies and one doing"; The Party Central Committee fought against corruption with an iron fist, and the tigers and flies fought together, and the serious illness and minor illness were treated together, which won the party’s heart and people’s hearts. The introduction of eight regulations on improving work style and keeping close contact with the masses has purified the political ecological environment and greatly enhanced the image of the party in the hearts of ordinary people; With the continuous development of economic construction and the improvement of people’s living standards, the people are the direct beneficiaries; The international political influence has been continuously improved, and the national culture has gone global, which has enhanced the national pride and cultural self-confidence of the broad masses of the people; The construction of ecological civilization has greatly improved the living environment of ordinary people. In the past five years, the party style and political style have been one of the new ones, which has won the heartfelt praise of the people.

　　3. The development of China needs a strong leadership core.

　　Moderator: The communiqué of the Sixth Plenary Session of the 18th CPC Central Committee formally put forward "the CPC Central Committee with the Supreme Leader as the core". What does this mean for the development of the party’s cause?

　　Xu Yaotong:The core position of the Supreme Leader General Secretary in the CPC Central Committee and the whole Party was formed in the practice of upholding and developing Socialism with Chinese characteristics’s new great struggle. Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has taken the lead in setting an example, firmly promoted the comprehensive and strict administration of the Party, adhered to the close combination of ideological party building and institutional party management, concentrated put in order’s party style, severely punished corruption, and purified the political ecology within the Party, which showed a new atmosphere in the political life within the Party and won the hearts and minds of the Party.

　　We should unite more closely around the CPC Central Committee with the Supreme Leader as the core with a high degree of consciousness, more firmly safeguard the authority of the CPC Central Committee with the Supreme Leader as the core, and strive to maintain a high degree of consistency with the CPC Central Committee with the Supreme Leader as the core in ideological and political actions.

　　Feng Cuiling:As the saying goes: the train runs fast, all by the headband. With his broad mind, deep friendship for the people and high responsibility for the Party, the Supreme Leader General Secretary led China, a huge train carrying more than 1.3 billion people of 56 ethnic groups, with new ideas, new ideas and new strategies. In the five years since the 18th CPC National Congress, he struggled forward and made great achievements in the country’s development. The leadership core of a country, a nation and a political party is very important. The Sixth Plenary Session of the Eighteenth Central Committee formally put forward the "CPC Central Committee with the Supreme Leader as the core", which is the aspiration of the party’s heart and people’s hearts, the luck of the party and the blessing of the people. It is expected that after the 19th National Congress, the CPC Central Committee with the Supreme Leader as the core will lead us to continue to win great victories in Socialism with Chinese characteristics.

　　Yun Xiong:Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has personally led the Central Leading Group for Comprehensively Deepening Reform, the Central Leading Group for Finance and Economics and other leading groups, and further strengthened leadership in economic construction, political construction, cultural construction, social construction, ecological civilization construction, military and national defense construction. Giving full play to the leading core role of the Party in overall planning and coordinating all parties has become the fundamental guarantee for overcoming various risk challenges.

　　The decision made at the Sixth Plenary Session of the 18th CPC Central Committee is of great and far-reaching significance for safeguarding the authority of the CPC Central Committee, maintaining the unity and centralized leadership of the Party, and ensuring new victories in the cause of Socialism with Chinese characteristics. This means that the party’s cause has a strong leadership core, winning a well-off society in an all-round way and realizing the Chinese dream have a fundamental guarantee, and the prosperous situation of the country’s long-term stability and people’s living and working in peace and contentment can be maintained for a long time.

　　Han Dongxue:The life and strength of the party depend on the unity and unity of the party, and the unity and unity of the party first lies in safeguarding the authority of the CPC Central Committee. Today, the Communist Party of China (CPC) is a big party with more than 89 million party member and more than 4.5 million grass-roots party organizations. The larger the organization is, the more it needs to maintain the authority of the CPC Central Committee, and the more it needs a strong leadership core.

　　Since the 18th National Congress, the strong leadership of the CPC Central Committee with the Supreme Leader as the core has become the most distinctive feature of China’s political life. The Sixth Plenary Session of the 18th CPC Central Committee defined the core position of the Supreme Leader General Secretary, which was a far-reaching strategic decision, formed in the process of leading and advancing great struggles, great undertakings and great projects, and was the choice of the whole party, the people and the history and practice.

　　4. Deliver excellent answers to the Party and the people with solid work.

　　Moderator: Why do party member cadres have to strengthen the "four consciousnesses" and strengthen the "four self-confidences"?

　　Han Dongxue:Ideological Party Building is the Communist Party of China (CPC)’s fine tradition and the way to strengthen the soul. We should use the development practice of contemporary China and the latest achievements of Marxism in China to educate party member cadres, strengthen the "four self-confidences" and "four consciousnesses", take a clear-cut stand on politics, strictly abide by political discipline and rules, and maintain a high degree of consistency with the CPC Central Committee with the Supreme Leader as the core in ideological and political actions. Only in this way can we form a strong political leading force and maximize the will and strength of the whole party and the people throughout the country. Strengthening the "four self-confidences" and strengthening the "four consciousnesses" is a dynamic process. We should constantly improve our political stance and political consciousness and hand in excellent answers to the party and the people with down-to-earth work.

　　Yun Xiong:Under the new historical conditions, strengthening the "four consciousnesses" is an important measure to strengthen party building, adhere to the centralized and unified leadership of the CPC Central Committee, enhance the unity and unity of the party, and form the centripetal force, cohesion and combat effectiveness of the whole party, which has rich ideological connotations.

　　Only by strengthening the "four consciousnesses" can party member cadres consciously maintain a high degree of consistency with the CPC Central Committee in ideological and political actions, and make our party more United and strong, and always become the strong leadership core of the cause of Socialism with Chinese characteristics.

　　Xu Yaotong:Flags lead the way, and roads determine fate. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has held high the great banner of Socialism with Chinese characteristics, led the whole party and the people of all ethnic groups to overcome all difficulties and break the waves, and pushed the great cause of Socialism with Chinese characteristics into a new stage. In order to learn and understand the spirit of the important speech of the Supreme Leader on July 26th, we must further strengthen the "four consciousnesses", always strengthen the "four self-confidences", and earnestly enhance the implementation of political consciousness and action consciousness.

　　Feng Cuiling:In the process of winning the Chinese dream of a well-off society in an all-round way and realizing the great rejuvenation of the Chinese nation, it is urgent for party member cadres to keep a clear political mind, stand firm and correct in their political stance, and always adhere to their faith in Marxism, Socialism with Chinese characteristics and communism, and their absolute loyalty to the party and the people. By strengthening the "four consciousnesses" and strengthening the "four self-confidences", we can make our Party more United and strong, and always become the strong leadership core of Socialism with Chinese characteristics’s cause, and then lead the broad masses of people to build a well-off society in an all-round way, accelerate socialist modernization and realize the great rejuvenation of the Chinese nation.

　　5. Constant dripping wears away the stone

　　Moderator: What is the practical and long-term significance of solidly promoting the normalization and institutionalization of "two studies and one doing" learning and education?

　　Feng Cuiling:To promote the normalization and institutionalization of "two studies and one doing" learning and education is to require party organizations at all levels to always put ideological education in the first place, educate and guide the vast number of party member to learn, practice and realize, and constantly strengthen the "four consciousnesses"; It is required that all party member always adhere to the party constitution Party Rules to regulate their behavior, always arm their minds, guide practice and promote their work with the spirit of the series of important speeches by the Supreme Leader General Secretary, and ensure that leading cadres in party member are loyal and clean, and play a vanguard and exemplary role. Steadily promoting the normalization and institutionalization of the study and education of "two studies and one doing" is an effective way to continuously strengthen the ideological and political construction of the Party, which is of great and far-reaching significance to further unify the thinking of the whole Party, ensure that the whole Party is more closely United around the CPC Central Committee with the supreme leader as the core, and constantly create a new situation in the cause of Socialism with Chinese characteristics.

　　Yun Xiong:Carrying out the study and education of "two studies and one doing" is an important practice to implement party constitution’s requirements on strengthening education management in party member and deepening inner-party education for all party member, an important measure to promote inner-party education from "key minority" to party member and from centralized education to regular education, and an important deployment to strengthen the party’s ideological and political construction.

　　Steadily promoting the normalization and institutionalization of "two studies and one doing" study and education will, from a practical point of view, help to solve some problems such as party member’s vague ideals and beliefs, the party’s weak consciousness, vague concepts of purpose, listlessness and misconduct, and guide and push party member to be a qualified party member who stresses politics, belief, rules, discipline, morality, conduct, dedication and achievement. In the long run, it is of great and far-reaching significance to ensure that the whole party is more closely United around the CPC Central Committee with the Supreme Leader as the core, to make our party more cohesive, combat-effective, leading and appealing, and to constantly push forward the cause of Socialism with Chinese characteristics to open up a new prospect.

　　Xu Yaotong:In my opinion, to promote the normalization and institutionalization of "two studies and one doing" study and education, the key is to deepen the expansion of "doing", better educate and guide the vast number of party member to be qualified in politics, discipline, morality and function according to the standard of "four stresses and four haves", and constantly improve their political consciousness, so as to truly become a qualified Communist party member. We must adhere to the combination of learning and doing, promote learning and doing, highlight problem orientation, and rectify problems. We should focus on finding and analyzing whether our ideals and beliefs are firm, whether we are loyal and honest to the Party, whether we have a clear-cut stand in front of major issues, and whether we are highly consistent with the CPC Central Committee on major issues by referring to party constitution’s party rules, series of speeches, and advanced models. We should focus on solving the problems such as the party’s weak consciousness, weak organizational concept, and insufficient role, so as to further establish party member’s vanguard image and reflect the power of faith with actions.

　　Han Dongxue:To promote the normalization and institutionalization of "two studies and one doing" study and education, we must also expand the word "learning", thoroughly study party constitution’s party rules and regulations, and thoroughly study the spirit of the series of important speeches by the Supreme Leader General Secretary.

　　Ideological consciousness is a prerequisite for "learning deeply and learning often" If there is no consciousness of "I save myself three times a day", how can there be the perseverance of "rushing without stopping, dripping water wears through"? In order to deepen and expand the word "learning", we must first have a clear understanding and full preparation for grasping the long-term and the long-term. Inner-party education cannot be accomplished in one battle. The pace of self-purification, self-improvement, self-innovation and self-improvement of our party has never ended.

　　On the issue of rejuvenating and strengthening the Party, we must adhere to Do not forget your initiative mind, keep our mission in mind, strictly manage the Party and forge ahead. We should fully understand the great political significance, theoretical significance, practical significance and methodological significance of the series of important speeches by General Secretary of the Supreme Leader, take in-depth study of the spirit of the series of important speeches by General Secretary of the Supreme Leader as a compulsory course, insist on systematic study, in-depth study and follow-up study, so as to believe in learning, think while learning, and practice learning, effectively unify thoughts and actions with the spirit of speeches, and consciously guide new practice with developing Marxism, greeting the successfully convening of the 19th National Congress of the CPC with excellent achievements.

　　 (Portrait: painted by Guo Hongsong)

"So-and-so movies are really good-looking, definitely more than the box office of hundreds of millions now!"

Surfing the internet, you can brush such messages from time to time.

Especially in this year’s Spring Festival, audiences have raised similar box office arguments in Deep Sea, Unknown and even Wandering Earth 2. Whether it’s fans’ grievances, capital control or even the film’s self-disclosure, it also shows that the final result does not match the quality of the film itself.

Although there has always been a phenomenon in the film market that a certain film is "not a blockbuster" or "popcorn movies are in power",However, judging from this year’s Spring Festival movies, the phenomenon of different box office and word of mouth is particularly impressive.

Take "Man Jiang Hong", the box office champion of the Spring Festival, as an example. During the period, it gained nearly 2.8 billion yuan, but the discussion surrounding the film flooded the network. According to the public opinion statistics of the whole network from the media, the negative accounts for nearly 40%.

Image source: HeadlineNo. @ 京京京京

China Ping-Pong’s Jedi Counter-Strike, which was delayed for many times and received good response, was previously scheduled for the National Day last year, and this time it was scheduled for the first day of the New Year’s Day, and then it was postponed to the third day of the New Year’s Day. But unfortunately, even after the file change, the box office is still not improving.

On the third day of the New Year’s Eve, "China Table Tennis Jedi Counterattack" accounted for 10.2%, but the box office was only 2.6%; On the day of the premiere, the box office failed, and the cinemas also adjusted and lowered the film’s schedule the next day, and the box office went down all the way.

In the end, the film had no choice but to announce the withdrawal from the Spring Festival file and change the Spring Festival to a small-scale screening, and change the battle to February 17.

Image source: Sina Weibo

In the statement issued on January 25, the film also clearly admitted: "Due to the serious mistakes and shortcomings of the publicity and distribution team in decision-making, preparation and promotion, the film fell into a particularly passive situation in the Spring Festival file."

It can be said that the success or failure of the film is determined by many factors, such as the announcement team, the choice of schedule, the audience’s reaction, the innovation of the film theme and so on.

0one

Schedule is the primary consideration.

For this year’s major films, the choice of schedule is particularly important.

Due to the backlog of many films last year, it is bound to be released in all major schedules this year. The number of slots is limited and the number of films released is increasing. The competition pressure at the box office and film arrangement is bound to become more intense. During this year’s Spring Festival, Deep Sea and China Ping-Pong’s Jedi Counter-Strike have staged "tragedies" that caused the box office to fail because of improper schedule selection.

Many examples seem to have proved:It is better to "set the file early" than "set it skillfully".

The "Deep Sea" with an investment of 200 million yuan can only be returned to the book in the Spring Festival file; "I really hate long-distance relationships" with an investment cost of only 20 million yuan can also sell well in May 1st, winning nearly 200 million box office.

For the film, the importance of choosing the timing of the release is self-evident.

Image source: Cat’s Eye Professional Edition

Judging from the many films that have been scheduled in the first half of the year, compared with last year, many films were crowded into the popular schedule, and this year’s Chinese film schedule is no longer superstitious and deliberately pursues the popular schedule. For example, February, as the traditional "introduction month" and off-season, ushered in a large number of films such as Panther 2, Ant Man 3, China Table Tennis Jedi Counter-attack, Broken Net, When the Wind Comes Back, and so on, and all of them were released on Fridays in February and March.

The number of films released is increasing, and the competition for arranging films is fierce. The film release should be both "timed" and "measured"; For these films, choosing to be released in the off-season and avoiding weaknesses also avoids the fate of being released in major schedules and being "cannon fodder" for a big fight between immortals.

02

The key to the decision-making of publicity and development

On the other hand, this year’s film team’s announcement and decision-making means have a key impact on the box office.

This year’s Spring Festival is a great success for commercial films. In terms of how to stimulate the audience to watch movies, the head film has achieved the ultimate.

On the eve of the release, "Man Jiang Hong" won the first wave of family fun by focusing on "suspense+comedy".

In the later stage of the film’s release, the publicity team frequently appeared on the hot search list of Weibo topics because of "mistakes" in posters and fonts. The eyes of netizens who are good at discovering loopholes are naturally sharp, but it cannot be ruled out that the film announcement team will take the "black and red" route and attract people’s attention.

Screenshot Source: Sina Weibo

At the same time, "Exchange of Life", which is just a comedy theme for the Spring Festival file, has a poor box office because of the diversion of its core audience and the unfavorable publicity of the film.

Wandering Earth 2, which takes the box office "stamina" route, is also not to be outdone, and many topics such as # Crowdfunding around #, # Film Details # and # Film Cost # are listed on Weibo Hot Search. As more details behind the film were gradually revealed, it also aroused the curiosity of the audience when they walked into the cinema.

Launching various forms of publicity, marketing and topic manufacturing through multiple platforms on the network will attract more attention and test the wisdom and innovation ability of the publicity team, which will naturally affect the final market performance.

0three

The mobile movie market and audience taste are more important.

In addition, the audience’s viewing habits and tastes have a significant impact on the box office.

Take the two animated films "Deep Sea" and "Bear with Me" in the Spring Festival as an example. As of February 7, the box office of "Bear with Me" exceeded 1.27 billion, nearly twice the box office of "Deep Sea" of 682 million.

Image source: Cat’s Eye Professional Edition

In addition to being greatly influenced by the schedule, the reason why the two films have such a wide box office gap is essentially that the two films have a gap in grasping the core audience.

The story of Deep Sea is self-contained. Although the art picture is excellent, considering the atmosphere of family reunion during the Spring Festival, the heavy story tone makes it unattractive to the parent-child audience, which is the main force of the Spring Festival animated film, resulting in poor box office.

While "Bear Haunted with Me" Bear Heart "firmly grasped the just-needed parent-child viewing demand during the schedule, the theme of maternal love’s film was more in line with the schedule atmosphere, and the unique track of" Zi Gong Xiang "also created favorable conditions for the further fermentation of film reputation, and finally ended up with the third place in the schedule.

In this regard, director Tian Xiaopeng also voluntarily admitted that there were scheduling and investment mistakes in the live broadcast of Tik Tok, indicating that the film investment was too large due to the deep obsession with creation; Moreover, the film’s expression is too artistic, lacks commercial considerations, and does not take into account the audience’s feelings, which leads to the film’s defeat in the "left and right attack" of the Spring Festival file.

In addition, "Man Jiang Hong" replaced "Exchange of Life" as the lever of the "comedy movie" in the Spring Festival, which also proved that:With "suspense+comedy" and "sci-fi+comedy" and other films, a single comedy film has become increasingly unable to meet the diverse viewing needs of the audience.

However, with the change of time, the wind direction of the film market has also changed for all to see.

A major trend reflected by the national film market after the Spring Festival is:The proportion of family-style movies has been reduced, and movie fans, friends’ parties and couples’ movies have gradually become the mainstream.

Image source: Ivey Movie Gallery

Under such a background, dramas with certain movie-watching threshold, individuality and unsatisfactory initial box office will usher in the "second spring".

Wandering Earth 2′ s national roadshow, which started on the fifth day of the Lunar New Year’s Eve, is aimed at grasping the strategy of the working party returning to the first and second lines after the holiday and taking the "long-term" box office. Up to now, the daily box office of Wandering Earth 2 has surpassed that of Manjianghong, and major media predict that the final box office of the film will exceed 3.9 billion.

There is no doubt that the box office of movies can be said to be more unpredictable under the influence of multiple factors:Schedule selection and audience’s aesthetic preference all affect the final box office performance of the film in real time.

Excellent quality, pleasing announcement, and the release opportunity that caters to the audience’s taste … These factors have produced different chemical reactions to the box office in different periods. It also proves that:There is no single fixed process and so-called experience from the announcement to the market, which requires more imagination and innovation.

For the cinemas in the middle and lower reaches, it is necessary to realize the changing logic behind the key factors that affect the box office of films and actively allocate resources such as activity planning, film arrangement adjustment, marketing and publicity for film audiences.

The picture shows that workers are processing mugwort in a mugwort processing poverty alleviation workshop in Tongbai County. source map

　　A common "weed" has turned into a "golden grass" to get rid of poverty and become rich, in the hometown of medical saints — — Nanyang, Henan, is nothing new. This very common "wild grass" growing all over the mountains is called wormwood.

　　According to statistics, the planting area of wormwood in Nanyang City exceeds 240,000 mu, and four wormwood industrial parks have been built, with 1,529 registered enterprises and annual sales of 8 billion yuan. It has become the largest wormwood processing base and wormwood leaf distribution center in China, with a national market share of 70%. It has driven more than 100,000 farmers to benefit from planting, harvesting, processing and sales, including more than 31,000 poor people. The whole wormwood industry has shown a vigorous vitality and has become one of the excellent projects for poverty alleviation and development in local rural areas.

　　Wormwood turns into a "golden leaf"

　　In the eyes of many agricultural technicians and growers, wormwood with its own green ecological "attribute" is the "best partner" to develop poverty alleviation industries. The planting area of wormwood is large and farmers are enthusiastic about planting. To this end, Nanyang City has also established the Ai Industry Association and introduced measures to encourage the development of the Ai industry. According to the principles of farmers’ voluntariness, interest linkage and mutual benefit, all localities have guided the establishment of professional cooperatives and cooperative associations of Ai Cao to cultivate large-scale Ai Cao growers, and "Ai Nong" has embarked on the road to prosperity because of the "Ai Xiang".

　　"The national wormwood looks at Wanai, and Wanai is best counted as Tongbai." Yin Zhehua, a poor household in Xiongzhai Village, Maoji Town, Tongbai County, talked about wormwood. Yin Zhehua not only planted wormwood, but also used his spare time to work in a nearby wormwood processing factory. It can be said that it was with "Ai" wealth that he ran towards a well-off society. "My husband died early, and there are two children at home. In the past few years, the days have been tight, and it is common to go to the construction site to do heavy work. Since I built the wormwood precision poverty alleviation employment base at my doorstep, I no longer go to the construction site to work. Now I grow wormwood myself and go to the factory to process moxa sticks. My work is much easier and I earn a lot of money in one month. " Yin Zhehua said happily.

　　Nanyang is rich in traditional Chinese medicine culture. In Zhang Zhongjing’s Treatise on Febrile Diseases, there are 6 prescriptions using wormwood, and in Synopsis of the Golden Chamber, there are more than 20 prescriptions using wormwood. Every Dragon Boat Festival, sachets fluttering in the streets and lanes are living advertisements of wormwood products. With the improvement of people’s living standards, the demand for health is more and more urgent. As a pure natural product, wormwood is favored, and wormwood industry has become the most distinctive sunrise industry and the most dynamic industry to enrich the people in Nanyang.

　　Today, the planting area of Dengzhou and Tongbai under the jurisdiction of Nanyang City has reached more than 40,000 mu, and the planting areas of Tanghe, Sheqi, Nanzhao, Wolong and Wancheng are all over 10,000 mu. In Nanyang, like Yin Zhehua, more and more poor households have found a way to get rich by planting and processing wormwood.

　　The data shows that at present, there are more than 160 varieties of wormwood products developed in Nanyang City, which are exported to 56 countries and regions along the "Belt and Road" with an output value of more than 20 billion yuan. Since 2017, two consecutive national wormwood industry conferences have been held in Nanyang.

　　Lengthening the industrial chain of enriching the people

　　In Xinzhuang Village, Tongzhaipu Town, tanghe county, the sign of "wormwood industry poverty alleviation base" is particularly eye-catching. This is the 3000-mu high-quality wormwood planting base of Nanyang Daai Ecological Agriculture Development Co., Ltd.. "We adopt ‘ Company+cooperative+poor households ’ The model provides poor households with one-stop services such as planting and technology, and signs a recycling agreement, which has achieved remarkable results in promoting local economic development and increasing farmers’ income. " The person in charge of the company introduced.

　　Planting "Ai" will increase income, and "Ai" will lift you out of poverty. "I participated in the whole process from planting and weeding to harvesting, drying and leaf stalk separation in the later stage. I didn’t expect that this wormwood can bring me more than 1,000 yuan a month. Really exciting! " Speaking of wormwood, Yu-fu Li, a poor household who works in Nanyang Daai Ecological Agriculture Company, smiles.

　　In the Ai products processing workshop of Jintiandi Agricultural Excellent Products Cooperative in Hongniwan Town, Wancheng District, the express boxes piled up in mountains attracted the attention of reporters. "Many shops in Taobao and JD.COM buy goods from us!" The person in charge of the cooperative proudly said, "The store sends the buyer’s information after receiving the order. I send the goods directly to all parts of the country in the factory, and the store has zero inventory, which also shortens the logistics chain, which is a win-win situation!"

　　In recent years, with the expansion of market demand, the purchase price of wormwood has increased year by year, and farmers have begun to plant high-quality wormwood. The wormwood industry featuring wormwood processing and moxibustion medical care has shown an increasingly prosperous momentum. According to the statistics of Nanyang wormwood Industry Association, at present, the average annual benefit of wormwood per mu can reach 3000 yuan, and the economic income of local farmers has been greatly improved by planting wormwood.

　　Taking wormwood as the starting point, participating in the "precise poverty alleviation" project to help poor households get rid of poverty and increase their income is just a microcosm of the rapid development of wormwood industry in Nanyang City. According to reports, Nanyang City is actively cultivating and expanding the wormwood industry, processing value-added, lengthening the chain, registering the "Wanai" trademark, and launching the brand, so that the wormwood industry can play the maximum benefit in industrial poverty alleviation.

　　Policy escort and steady income increase

　　Wormwood is a unique and rich resource of traditional Chinese medicine in China, and it is also a healthy tourism resource with great potential. In recent years, Nanyang Municipal Party Committee and Municipal Government have made the development of wormwood industry as the key content of the city’s big health industry, and successively issued Nanyang Life and Health Industry Action Plan (2015-2020), Nanyang 13th Five-Year Plan for Chinese Medicine Development, Zhang Zhongjing’s Major Special Implementation Plan for Health City, and Nanyang National Comprehensive Reform Experimental Zone Construction Implementation Plan and related supporting measures to build wormwood industrial park and vigorously support it.

　　Located in Qiaotou Town, Sheqi County, the wormwood planted by Nanyang Luying wormwood Biological Products Co., Ltd. is growing vigorously. The production and processing enterprises of mugwort products, led by Luying mugwort biological products company, have discovered the characteristics of high cashmere content and high volatile oil content of authentic mugwort in Nanyang, and developed nearly 100 kinds of products, such as traditional mugwort, smokeless mugwort, mugwort, mugwort granules, mugwort essential oil series and mini moxibustion series. The products are exported to dozens of countries and regions such as Japan, South Korea, Southeast Asia and Europe, with an annual output value of several hundred million yuan.

　　In today’s society, people’s use of wormwood is no longer limited to copying traditional Chinese herbal medicine culture, but researchers are constantly breaking through and studying its new value. With Nanyang Medical College’s "Nanyang Ai Products Engineering Technology Research Center" and Nanyang Institute of Technology’s "Zhang Zhongjing Provincial Key Laboratory of Prescription and Immunoregulation" as research platforms, through school-enterprise cooperation, a research and development team of wormwood industry was established to continuously promote the transformation of scientific and technological achievements.

　　Located between Dafengying Town and Qiaotou Town in Sheqi County, Nanyang Zhongjing wormwood Industry Group covers wormwood planting, wormwood product research and development, domestic and foreign trade, etc. The company has more than ten subsidiaries, and its China Medical Zhongjing Company is the largest wormwood planting enterprise in China, which has driven more than 1,500 neighbors to find jobs, created economic benefits and constantly fulfilled its social responsibilities.

　　Wormwood has been fragrant for thousands of years, and its industry is flourishing today. Nowadays, Nanyang wormwood industry is taking the road of green development and ecological poverty alleviation with unprecedented vigorous momentum, and is striving to write a glorious chapter of building a well-off society in an all-round way in the southwestern part of Henan. (He Jian reporter Zhang Peiqi Fan Yaxu)

　　Since the beginning of this year, the global Internet giants have set off a "hundred-model war", and Microsoft, Google, Baidu and Ali have come to the end one after another. After more than half a year of competition, technology giants are welcoming a new round of road disputes around the big model ecology: facing the parameter "ceiling", will the future of the big model be closed or open?

　　The open source model can run on a home computer.

　　On August 3rd, two open source models, Qwen-7B and Qwen-7B-Chat, were put on the domestic AI developer community "ModelScope", which were Alibaba Cloud Tongyi Qianwen’s 7 billion parameter general model and dialogue model respectively. Both models were open source, free and commercially available.

　　According to reports, Tongyi Qianwen Qwen-7B is a pedestal model that supports many languages such as Chinese and English, and it is trained on more than 2 trillion token (text unit) data sets, while Qwen-7B-Chat is a Chinese-English dialogue model based on the pedestal model, which has reached the cognitive level of human beings.In short, the former is like a "foundation" and the latter is a "house" on the foundation.

　　The actual test shows that the comprehensive performance of Qwen-7B model is good. Among them, on the English proficiency evaluation benchmark MMLU, the score is generally higher than that of the mainstream models with the same parameter scale, even surpassing some models with 12 billion and 13 billion parameter scales. On the Chinese evaluation C-Eval verification set, the model also achieved the highest score of the same scale. Qwen-7B model is also among the best in evaluating GSM8K in mathematical problem solving ability and HumanEval in code ability.

　　That is to say,In the tests of Chinese and English writing, solving mathematical problems and writing codes, Qwen-7B model is properly a "master of learning", and its score even exceeds the international mainstream model with the same parameter level.

　　Besides, the industry is more concerned about the usability of Qwen-7B model. As we all know, the training and operation of mainstream large models need special AI training chips (such as NVIDIA A100), which are not only expensive, but also as high as 10,000 — per NVIDIA A100; 15,000 dollars, and it is monopolized by countries such as Europe and the United States, and it is almost impossible to buy it in China.The domestic Qwen-7B model supports the deployment of consumer graphics cards, which is equivalent to a high-performance home computer to run the model.

　　Thanks to free commercialization and low threshold, the Qwen-7B model has been put on the shelves, which has attracted the attention of AI developers.In just one day, on the code hosting platform GitHub, the Qwen-7B model has been collected by more than a thousand developers, and most of the questioners are Chinese developers.As Alibaba Cloud said in the statement: "Compared with the lively AI open source ecology in the English-speaking world, the Chinese community lacks an excellent pedestal model. The addition of Tongyi Qianwen is expected to provide more choices for the open source community and promote the open source ecological construction of AI in China. "

　　Open source or closed?

　　In fact, Qwen-7B model is not the first big open source model. In fact, GPT-2, the predecessor of ChatGPT, is also completely open source. Its code and framework can be used for free on the Internet, and related papers can be consulted. However, after ChatGPT spread all over the world, OpenAI chose closed-source development, and the model codes such as GPT-3 and GPT-4 have become the trade secrets of OpenAI.

　　The so-called open source is open source code.For example, once the big model is declared open source, anyone can publicly obtain the model source code, modify it or even redevelop it within the scope of copyright restrictions. To make a simple analogy,The source code is like the manuscript of a painting, and everyone can fill in the colors according to the manuscript to create their own artistic paintings.

　　Closed source is just the opposite of open source.Only the source code owner (usually the software developer) has the power to modify the code, others can’t get the "manuscript" and can only buy the finished product from the software developer.

　　The advantages and disadvantages of open source and closed source are very obvious. After open source, the big model will undoubtedly attract more developers, and the application of the big model will be more abundant, but the corresponding supervision and commercialization will become a difficult problem, which is prone to the embarrassing situation of "making wedding clothes for others".After all, open source considers ecological co-prosperity, and it is difficult to figure out the economic account of how much money can be earned at this stage, and these problems happen to be opportunities to close the source.

　　Open source or closed source, this is a big model of life and death, the international giants have given the answer.

　　Meta, the parent company of Facebook, released the big model Llama2 last month, which is open source and free for developers and business partners, while OpenAI firmly chose GPT-4 closed source development, which not only can maintain OpenAI’s leading position in the generative AI industry, but also can earn more revenue. According to the authoritative magazine Fast Company,OpenAI’s revenue in 2023 will reach 200 million US dollars, including providing API data interface services and subscription service fees for chat bots.

　　Domestic big models have gradually begun to "go their separate ways".Alibaba Cloud’s General Meaning ModelAs early as April this year, it was announced to be open to enterprises, and the open source of Qwen-7B model will go further.ERNIE Bot of BaiduIt has also recently announced that it will gradually open the plug-in ecosystem to third-party developers to help developers build their own applications based on the Wenxin model.

　　In contrast, Huawei does not take the usual path. When the Pangu Big Model 3.0 was released, Huawei Cloud publicly stated that,Pangu modelThe full stack technology is independently innovated by Huawei, and no open source technology is adopted. At the same time, Pangu Big Model will gather numerous industry big data (involving industry secrets, etc.), so Pangu Big Model will not be open source in the future.

　　The big parameters are still small and beautiful.

　　In addition, the open source of Qwen-7B model brings another thought:How many parameters do we need a big model?

　　There is no denying that,The parameter scale of the large model is constantly expanding.Take the GPT model under OpenAI as an example. GPT-1 only contains 117 million parameters, and the parameters of GPT-3 have reached 175 billion, which has increased by more than 1000 times in a few years, while the parameters of GPT-4 have exceeded the trillion level.

　　The same is true of large domestic models. Baidu Wenxin model has 260 billion parameters, Tencent mixed-element model has reached 100 billion parameters, Huawei Pangu model has been estimated to be close to GPT-3.5, and ali tong Yida model has officially announced 10 trillion parameters … …According to incomplete statistics, there are at least 79 large-scale models with over 1 billion parameters in China.

　　Unfortunately, the larger the parameter, the stronger the capability of the large model. At the World Artificial Intelligence Conference, Wu Yunsheng, vice president of Tencent Cloud, has a very appropriate metaphor: "Just like athletes practicing physical strength, weightlifters need to lift 200 kilograms of barbells, and swimmers need to lift 100 kilograms. Different types of athletes don’t need everyone to practice 200 kilograms of barbells."

　　As we all know,The higher the parameters of the large model, the more resources and costs are consumed.However, it is not necessary to blindly pursue "large scale" or "high parameters" to deepen the vertical large-scale model of the industry, but to formulate relevant model parameters according to customer needs. For example, the BioGPT-Large model has only 1.5 billion parameters, but its accuracy in biomedical professional tests is better than that of the general model with 100 billion parameters.

　　Sam Altman, co-founder of OpenAI, also publicly stated that OpenAI is approaching the limit of LLM (Large Language Model) scale. The larger the scale, the better the model is, and the parameter scale is no longer an important indicator to measure the quality of the model.

　　Wu Di, the head of intelligent algorithm in Volcano Engine, has a similar view. In the long run, reducing costs will become an important factor in the application of large models. "A well-tuned small and medium-sized model may perform as well as a general large model in a specific job, and the cost may be only one tenth of the original."

　　At present, almost all domestic science and technology manufacturers have got tickets for big models, but the real road choice has just begun.

Stock name Up and down in the past week Up and down in recent January Up and down in the past year Great Northern Wilderness (in Northeast China) 0.42% 3.28% 20.07% Hainan rubber -0.74% 5.47% 24.74% Longping high-tech 3.23% 7.62% -19.47% Suken agricultural development 0.31% 3.01% 1.16% Quanyin high-tech 6.07% 11.58% 46.53% Denghai seed industry 9.46% 8.06% 12.12% Nongfa seed industry 1.64% 7.91% 1.19% Yasheng group 0.71% 4.40% 9.43% Huilong stock -0.72% 1.46% 25.28% Pingtan development -4.95% -8.19% 27.49% Fengle seed industry 2.02% 6.32% 12.31% Shennong seed industry 8.50% 20.56% 57.82% Dayu water saving 4.25% 15.35% 22.96% Dunhuang seed industry -0.65% 8.48% 9.84% Zhong xing jun ye -1.25% -0.28% 13.78% Wanxiang denon 3.89% 12.92% 17.91% Xinjiang Talimu Agriculture Development Co.,Ltd. 1.40% 2.51% 7.39% Qiule seed industry 6.57% 24.79% 58.70% Runnong water saving 18.85% 29.40% 170.21% Xinsai stock -1.75% 1.29% 5.08%

1905 movie network news Following the exciting Spring Festival and the strongest Qingming Festival in history, China movies have ushered in the most lively May Day. According to Dengta Data, by 14: 11 on May 4th, the total box office of May 1st in 2021 (including pre-sales) has exceeded 1.3 billion yuan. The top three films in the current box office are: 416 million; 363 million; 167 million.

This year’s May 1 ST file was very lively, with 12 new films released, which set a record high in the same period and was called "the most crowded May 1 ST file in history". Film types cover spy films, romance films, suspense films and many other types, and there are many other films re-shown.

Since the pre-sale, My Love, the youth romance starring, has been ahead of other films in May 1st. Up to now, the total box office of the film has broken 550 million, hitting 600 million yuan. The film tells the love story of a pair of lovers for 15 years, which is suitable for the current young audience and easily resonates with the public. Although My Love’s box office is popular, its word-of-mouth is bipolar. At present, the Douban score is only 5.2, and some viewers say that the lines of the film are embarrassing, and the plot will inevitably fall into the stereotype, which makes the box office performance weak in the later period.

In contrast, the new film "Above the Cliff" staged a "counterattack" drama. Up to now, the cumulative box office of the film has exceeded 400 million. On May 3rd, "Above the Cliff" attacked the romantic film My Love and won the box office title in one day. "Above the Cliff", as a new film with the best reputation in May 1st, was suppressed by My Love when it was opened. From May 2nd, the attendance rate became the first, from May 3rd, the single-day box office became the first, while the attendance rate remained the first. From May 4th, the pre-arranged film also became the first, surpassing My Love in an all-round way.

The score of this film is Douban 7.7, Cat’s Eye 9.1 and Taobao Film 9.0, ranking first among all the released films in May 1st. The film tells the story that in 1930s, a group named "outrat" was sent to the Northeast, reluctantly separated from their loved ones and carried out covert operations in the dangerous spy war battlefield.

By directing the suspense movie "Secret Visitor", the total box office was 167 million, temporarily ranking third. Although the film assembled powerful actors such as,,, and so on, the word-of-mouth was not as good as expected. Many viewers said that there were loopholes in the plot after watching it, and the most anticipated film became the most disappointing.

In addition to the top three films, there are also films starring,, and so on. Up to now, the box office of the film has also exceeded 100 million, which took 2 days at 8: 00, making it the third place in the box office of the May 1st action film in China film history. The film on the theme of eliminating evils ranks fifth, and the box office of the film has broken 80 million yuan. The film is based on some real cases of the national special struggle against evils, and it can be called the most daring real crime film of the year. It tells the just story that Song Yirui (decoration), the leader of the anti-vice task force, led the team members to conduct an in-depth investigation of a land acquisition and demolition case, broke through layers of obstruction and launched a fierce struggle with the evil forces behind the scenes. The film is close to reality and bold in scale, and many viewers call it the biggest surprise of May 1st.

In addition,, starring, and, starring suffered "Waterloo", the former scored 4.5 douban, and gained 36.57 million box office results, while the latter earned only 1.82 million yuan.

It is worth noting that since the Spring Festival, the word-of-mouth effect has become more and more obvious, and it has also been confirmed in the May Day file. The audience’s evaluation of the film has greatly affected the film arrangement and the box office of the film, and the word-of-mouth film is expected to reap more box office dividends.

NO4：Ten commandments

Global box office: $2.6 billion(Considering inflation)

Total box office in North America: $1.1 billion (considering inflation)

Release time: October 5, 1956

The Ten Commandments is a biblical film released in 1956, directed by Demir and played by Charlton Heston as Moses. The film shows Moses’ transformation from the prince of Egypt to the leader of Israel, and the ten commandments he promulgated. The film was a box office success and a classic in film history.

NO5：Exorcist

Global box office: $2.46 billion(Considering inflation adjustment)

Total box office in North America: $996 million (adjusted for inflation)

Release time: December 26, 1973

The Exorcist, directed by william friedkin, is adapted from a horror novel. It tells the story that young Reagan is haunted by demons, and his mother turns to two priests to save his soul. The film has become a classic with its horror atmosphere and strong visual shock, and it is a milestone of horror movies with great influence.

NO6：The Sound of Music

Global box office: $2.38 billion(Considering inflation adjustment)

Total box office in North America: $1.37 billion (adjusted for inflation)

Release time: March 2, 1965

The Sound of Music, a classic film in 1965, starring Julie Andrews and christopher plummer. The film tells the story of an Austrian woman who becomes a tutor of Von trapp, and it has achieved great success at the box office.

NO7：Titanic

Global box office: $2.188 billion

Total box office in North America: $659.4 million

Release time: December 19, 1997

Titanic is the most expensive movie ever, but its return is many times that of its own investment. And won $2.188 billion at the box office and 11 Oscars.

NO8：Avengers 3: Infinite War

Global box office: $2.048 billion

Total box office in North America: $678.8 million

Release time: April 27, 2018

Avengers 3: Infinite War brings together the essence of Marvel’s ten-year universe, showing exciting battles and moving plots, creating a huge suspense. The film was directed by Russo brothers, who skillfully combined the long-established story lines. This successful film not only has a good box office, but also has become a clever marketing strategy. Fans have to wait for a year to witness the ultimate fate of the heroes. "The Final Battle" was released in a year of hype.

NO9:《E.T Alien

Global box office: $1.8 billion (Considering inflation adjustment)

Total box office in North America: $1.34 billion (adjusted for inflation)

Release time: June 11, 1982

Spielberg’s "E.T. Alien", released in 1982, is a science fiction film about Eliot’s friendship with the alien E.T.. Rich emotion and excellent special effects make it a classic, occupying the top spot at the box office for a long time, and it is a very popular commercial masterpiece in the history of movies.

NO10: "Jurassic World"

Global box office: $1.672 billion

Total box office in North America: $652.3 million

Release time: June 12, 2015

The new chapter of Jurassic Park series was initially questioned by fans. Spielberg won applause in the 1990s for the horror brought by giant dinosaurs. In the new film, Chris Pratt and Bryce Dallas Howard starred, pushing this series to the peak of business, becoming the third film with a box office of over 600 million dollars after Titanic, which won both reviews and commercial success.

NO11: The Lion King (2019 Edition)

Global box office: $1.6 billion

Total box office in North America: $543 million

Release time: July 19, 2019

Joe Favraud’s The Lion King combines retro and innovation. This film uses cutting-edge animation technology to bring realistic glory to the audience. The star cast, including Beyonce and donald glover, attracted many fans.

The film reproduces the growth story of Simba, while injecting new elements and retaining the classic charm. Classic songs such as "The Cycle of Life" are combined with new tracks to create a beautiful musical experience. The film won high praise from critics and audiences for its visual effect and emotional expression.

NO12: Godfather

Global box office: $1.46 billion(Considering inflation adjustment)

Total box office in North America: $802 million (adjusted for inflation)

Release time: March 14, 1972

Coppola’s Godfather is adapted from Puzo’s novel, focusing on the Corleone family of new york Mafia. Won three Oscars and became a cultural landmark with far-reaching influence.

NO13：Doctor zhivago.

Global box office: $1.33 billion(Considering inflation adjustment)

Total box office in North America: $1.26 billion (adjusted for inflation)

Release time: December 22, 1965

Doctor zhivago is a love film directed by david lean in the background of Russian revolution. The protagonist is played by omar sharif, and the story is based on Pasternak’s novel. The film shows the tortuous love between Yuri zhivago and Lala (Julie Christie).

This work won the audience’s love and critical praise with its excellent photography and unforgettable music. Doctor zhivago, known as a classic, is famous for its grand scene, deep affection and moving acting skills.

NO14: Iron Man 3

Global box office: $1.215 billion

Total box office in North America: $409 million

Release time: May 3, 2013

Robert Downey Jr. has regained success in Hollywood because of the Iron Man series, especially Iron Man 3 after The Avengers, even though some comic book fans don’t think highly of director shane black’s work. North American box office broke 400 million, and the global total box office reached 1.215 billion US dollars.

NO15: The Clown

Global box office: $1 billion

Total box office in North America: $335 million

Release date: October 4, 2019

Joaquin phoenix, an actor who captivated the directors. With its dedication and dedication to the role, the performance in The Clown in 2019 was a great success, and the global box office broke 1 billion.

Unlike Jared Leto’s role in Suicide Squad, Phoenix’s performance won the "masterpiece" evaluation and was regarded as the exploration of the dark side of the film, which won many five-star praises.

NO16: Wonder Woman

Global box office: $821,847 million

Total box office in North America: $415.5 million

Release time: June 2, 2017

Diana Prince appeared on the screen decades before DCEU appeared. Wonder woman, played by Gal Gadot, shocked the audience with strength and morality, and DC tried to enter the superhero action drama market and get a slice of Marvel Comics. 2017 marks the beginning of this attempt.

The film became the sixth highest box office that year and was rated as "exciting" and "sincere". Chris pine’s performances as Steve Trevor and Gado were praised, and their cooperation helped the film’s global revenue reach 821 million US dollars.

NO17: "Guardians of the Galaxy"

Global box office: $773.328 million

Total box office in North America: $371 million

Release time:August 1, 2014

Guardians of the Galaxy stands out in MCU with its unique style, starring Chris Parrot and other stars. The team is now a member of The Avengers, but this was not the case at the premiere. This movie became the third highest-grossing movie in Marvel Universe, second only to Iron Man 3 and The Avengers.

NO18:Venom

Global box office: $856.1 million

Total box office in North America: $213.5 million

Release time: October 5, 2018

In 2018, "Venom" appeared on the screen, with Tom Hardy as the protagonist Eddie Brock and the transformed Venom. This film shows Hardy’s superb acting skills in the field of action, and he enters the Marvel Comics world for the first time after the DC role Bain. Although the film was generally evaluated by the film critics, its global box office reached $850 million and it was a commercial success.

NO19:Fatal attraction

Global box office: $833 million(Considering inflation adjustment)

Total box office in North America: $405 million (adjusted for inflation)

Release time: September 18, 1987

Fatal Attraction, a psychological thriller directed by adrian lyne, stars michael douglas and glenn close. The film depicts a dangerous infatuated love affair and its tense consequences, and becomes a phenomenal work of commercial success, often serving as a warning story about the dangers of infidelity and obsession.

NO20: Inception

Global box office: $837 million

Total box office in North America: $292,587 million

Release time: July 16, 2010

Inception was released in the summer of 2010 and quickly became a hit film. Nolan’s action film cost 160 million dollars, and the global box office reached nearly 900 million dollars. DiCaprio plays a thief who can enter a dream and steal information. This innovative setting has attracted many audiences.

　　"If wrinkles will eventually be engraved on your forehead, you can only do it, and don’t let wrinkles be engraved on your heart." Five years ago, this line in the movie "Chinese Partner" made many people sigh. It tells romantically that the heart of struggle cannot be old and will not be old. Later, this film was regarded as the first successful footnote of the entrepreneurial theme of domestic films.

　　In the past five years, the TV series Partner has been broadcast on Beijing Satellite TV and Youku Video. The new drama is not only created by the screenwriter of the shadow version, but also follows the narrative framework and character setting of the big screen. As the "standard" of entrepreneurial drama, the lines in the drama also have inspirational elements, such as "we choose the road that is difficult", such as "You have the courage to turn back, why don’t you have the courage to stick to it". But these words did not arouse many ripples in the hearts of the audience, and the drama was even more bleak.

　　In recent years, "multiple births" in movies and TV series have emerged one after another. Some of them are based on the same IP, such as "Summer of Bubbles" and "To Youth", which have multiple film and television versions; Some are "new stories" that follow the same framework and apply a template, such as the current Partner. Except for the 2017 drama version of "White Deer Plain", the word-of-mouth far exceeds the previous film version, and most of the other film and television productions with the same title are not as good as the first version. What’s the problem?

　　The times are the best soil for entrepreneurial drama, and the creation divorced from the true background is like a castle in the air.

　　Like the movie "Chinese Partner", the protagonist in the play is also three brothers with different surnames: Gu Dongqing — — Huo Zhiyuan, a farmer’s child who has been studying for many years — — Self-confident to conceited top student, Prince — — Trend youth, romantics, characters can basically correspond to Cheng Dongqing, Meng Xiaojun and Wang Yang in the film. In the movie, a "Broad Sky" is a dream topic, and the TV series "Partner" uses the same band’s "Lover" throughout. In addition, it is the story that the three brothers met each other when they were young, and they were alienated and finally succeeded in starting a business. The two versions of the film and television seem to have the same "formula". However, due to the stripping of a creative element, the play has changed its taste.

　　The era is an element that creators can’t forget.

　　Although the film five years ago was sensational, it was old — — In the 1990s, the "native children" counterattacked, the "American dream" became a daydream, and the myths of a generation under the collision of friendship, love, career and eastern and western cultures — — All of them have a realistic place because of the sense of the times, and the clothing, props and news pieces of corresponding historical nodes are also properly used. On the other hand, The Partner on the screen was listed in the front row of the expectation list before the broadcast, because the acting skills of Zhu Yawen and others were guaranteed, and the mainstream of the era of "mass entrepreneurship and innovation" provided a rich audience soil for entrepreneurial dramas. However, judging from the response after the broadcast, it was precisely the soil of the times that "turned against the enemy" and made the script timid.

　　The TV series began in 2002, when the three brothers dropped out of college, they first ran logistics and then moved to e-commerce. For the audience, the recent ten years are still vivid memories in everyone’s mind, and these businesses are also amazing industries that have sprung up in the Internet era. Therefore, when the people in the play are still questioning the logistics industry in 2008 and still can’t see the dawn of e-commerce entrepreneurship in 2010, it’s no wonder that the audience spit out, "Everything proves that they are really not suitable for entrepreneurship." Needless to say, a large number of advertisements and online buzzwords in the play are misplaced with the real year, which makes people puzzled.

　　Times is the best breeding ground for entrepreneurial dramas. The previous "Wenzhou Two Families" and "Chicken Feathers Fly to Heaven" are all successful demonstrations. On the contrary, works divorced from the real background can only be reduced to castles in the air.

　　To avoid repeated expression of similar themes, element stacking is by no means a good way to create a new "anti-routine"

　　Timeline chaos has become a big loophole. With the broadcast of "Partner" halfway through, the overloaded love scenes and far-fetched characters in the plot have made entrepreneurship more inexplicable.

　　The screenwriter arranged admirers for each of the three brothers. Northwest Wang Xiaoai fell in love with Gu Dongqing at first sight, and he couldn’t help but chase after love for thousands of miles and sent them the first bucket of gold for starting a business. Ma Xiaoqian, the daughter of a rich family, loved Huo Zhiyuan for many years, and acted as an "angel" to send money to the door when the three were cornered. Yang Zi and Xin Qing, who have excellent personal abilities, are fond of the prince and Gu Dongqing respectively, so they are willing to play lobbyists in the wine bureau. In a word, the entrepreneurial trio did not show too many bright spots, and almost every step of their career was inseparable from the support of love. Success depends on the opposite sex. It seems that it is not the routine script of "Big Lady" and "Mary Su".

　　The trio’s personal experiences are also too bizarre: they were framed and expelled from school, and they found a job because of their lack of schooling. They went to the northwest to deliver goods and met a "roadblock". When they started their first business, they caught up with the industry’s "bullying", and the "goddess" became friends with the three enemies because of their love. In addition, they experienced falling into the water, catching fire, suffering from depression, and betrayed each other in turn … … Counting it down, there are almost all kinds of strong plot types such as action, suspense and love.

　　The reason for the stacking of elements can be imagined. Entrepreneurship drama is not a new narrative. It seems that "entrepreneurship+"is the only way out to avoid repeated expression of similar themes. In fact, the entrepreneurial story is "new day, new day". To learn from the vast life, you don’t have to cover everything. Even if you only start from the internet entrepreneurship, you can also generate a new theory of entrepreneurship. Unfortunately, many film and television creations on the same topic have taken a similar detour. I mistakenly think that the more elements, the newer the expression. Film and television "multiple births" such as "In a hurry that year", "Why Shengxiao Mo" and "To Youth" all fall into another trap in the process of "anti-routine". As everyone knows, it is not so easy for the same script to attract the audience to "secondary consumption".

　　"Partner" set the template of "Chinese Partner" and rambled on the screen to tell the story. Its ratings and word-of-mouth are low, which is the attitude of the audience.

　　In fact, the phenomenon of "multiple births" in film and television has become a major trend in recent years. Those who have met with the audience include Du Lala’s Promotion, 33 Days of Lovelorn Love, Love of Hawthorn Tree, Why Shengxiao Mo, Hurriedly That Year, Love O2O, to the sky kingdom, Tomb Raider Notes, Returning to 20 Years Old, and so on.

　　There are also many in the future. The film "ipartment" released this Friday is the "second creation" of the TV version; The film "July and An Sheng", which was awarded at various awards ceremonies, started shooting the TV version in May this year. The two versions of the film and television works of "Sadness Against the River" have been finished, and are scheduled for the fall of 2019 and 2018 respectively; And "Assembly", "Fanghua", Operation Red Sea and other films have plans to shoot TV series … …

　　Regardless of whether "the film is changed to the drama" or "the drama is changed to the shadow", the word-of-mouth surpasses the previous work. At present, it seems that there is only one TV series "Bailuyuan" in 2017. Under the premise of content "spoiler", to attract the audience "secondary consumption", we should respect the law of creation, and the answer is clear at a glance.

　　Author: Wang Yan

1. Swedish rock pop band ABBA (1970s-1980s)

　 　 　The name of this band, which was founded in 1973, comes from the initials of four members. These two men and two women were two couples when their careers went uphill, and they parted ways when their careers began to go downhill. It is a famous couple in the history of pop music and a famous divorce group. ABBA was dissolved in 1982. A total of eight albums have been released. ABBA’s single "Waterloo" won the prize in the Eurovision Song Competition in 1974, and won the first place in the UK singles chart, entering the top 10 singles charts in the United States. Nine popular singles have topped the British singles charts. The response of ABBA’s music in the American music market is mediocre, and DancingQueen is the only champion song of ABBA in the United States. In the 1970s, they were the most successful band after THE BEATLES. Representative singles are as follows: Dancing Queen, I Have a Dream, Angel Eyes and S.O.S.

2. Australian rock band AC/DC (1970s-2010s)

There are five members in the AC/DC band. I’m afraid this band has been active since its inception. At the Grammy Awards in 2015, the band members also performed passionately. The band was formed in Sydney, Australia in December 1973. It consists of rhythm guitarist Malcolm and his brother Angus, the lead guitarist of the band. The band has released a total of 15 albums. As one of the most successful representatives of heavy rock in the world, Xiao Bian said that he still could not accept such a band. Perhaps their music can only be accepted by some fans. Although they have released 15 albums, none of them have reached the top of the charts.

3. American heavy rock band Aerosmith (1970s-2010s).

Aerosmith is a famous American hard rock band, which was founded in 1972 as a five-person group. Their cooperation has been active to this day. Their unique style is rooted in hard rock based on blues, and at the same time, it combines elements of pop music, heavy metal, glam metal, rhythm and blues. As the best-selling rock band in America, it sold 150 million records worldwide, of which 65.5 million were sold in America. At the same time, they hold the record of the best platinum record in American orchestras. This band has released 15 albums and won Grammy Awards four times. Steven Tyler, as the lead singer, is the core of the band. Tyler’s howling singing added a lot of color to the band, and his famous work "dream on" became an eternal classic in the hearts of blacksmith fans. However, Xiaobian personally prefers Tyler’s "love lives", and the tearing voice sings the texture of life.

4. British Irish indie rock band Arctic Monkeys (2000s-2010s).

Arctic monkeys, an Irish alternative rock band, was founded in 2002 with its debut album "What People Say I Am, That’s What I’m Not".

Released in January 2006, it set a new record for the highest-selling debut album in British music history, and the album is still the first album of the highest-selling orchestra in Britain. With his second single "IBet You Look Good on the Dancefloor", he won the first place in the British singles chart and successfully won everyone’s attention. This relatively young band won a Grammy nomination and six brit awards awards. So far, it has released five albums and two songs have topped the singles charts.

5. American psychedelic rock band The Beach Boys (1960s-2010s)

This contemporary band of the Beatles, founded in 1961, has five members and has released 28 albums. This band is probably the longest. After experiencing the pain of cancer and the change of drug use history, the band members held a concert tour in 2012 to commemorate the band’s 50th anniversary. Many songs of the band have become the classic background music of the film. The movie Forrest Gump and Chongqing Forest both used that song "California Dreaming".

6. British pop rock band The Beatles (1960s-1970s)

As the most successful band in the history of British rock music, the Beatles was founded in Liverpool in 1960 and dissolved in 1970. In just ten years, it has created a miracle in the history of pop music. 13 albums and 17 singles have topped the singles charts, which are the most successful business models in both Britain and the United States. Eight Grammy Awards and four brit awards Awards. The record set by this band has not been broken so far. Needless to say, "Hey, Jude" Jude》《Imagie "are still sung today.

7. Australian pop rock band Bee Gees (1960s-2000s)

Bee Gees is a band of three brothers from Australia. Founded in 1967, it has released 23 albums and won four Grammy Awards and an american music awards. The band was active in the music world until Morris, one of its members, died of illness in 2003. The classic representative song "How Deep Is Your Love". On December 19th, 2014, The Bee Gees was awarded the Grammy Lifetime Achievement Award in 2014.

8. American punk girl band Blondie (1970s-2000s).

Founded in 1974, Blondie, starting from retro and imitating women’s orchestras in the 1960s, not only became one of the earliest prosperers of New York punk, but also set off the most brilliant page of American new wave punk, all of which were attributed to the successful image and superb performance of female lead singer Deborah Harry. Harry flew solo in the 1980s. Later, in 1998, the band reorganized and released a total of 10 albums.

9. Bon Jovi, an American rock band (1980s-2010s)

This heavy metal rock band, founded in 1986, has maintained two records focusing on rock on the Billboard — — The album "Slippery When Wet" kept the record of the most weeks at the top of Billboard 200; The album "New Jersey" has five songs in the top ten at the same time, which is another record for a heavy rock album. Four hit singles have topped the charts. In addition to the classic single "It’s My Life", "You give love a bad name" ranked first on American Billboard in 1986, becoming their first single with a sales volume of one million.

10. Coldplay, a British pop rock band (1990s-2010s).

Apart from the Beatles, perhaps the most famous English band is coldplay. This band was founded in 1996, and released the first EP《Safty in 1998. Coldplay is also a big winner of various awards. A total of 7 Grammy awards and 8 american music awards awards were won. Coldplay’s style is changeable, and his early musical style is reminiscent of Radio Head, Jeff Buckley and U2. The style after the album "parachute" is more popular. In 2014, Coldplay released its new album "Ghost Stories", which has become an obvious popular genre. Six albums and 15 awards. Since its inception, there has never been any scandal, and coldplay has become a top band.

11. British alternative rock band Depeche Mode (1980s-2010s).

Depeche Mode is an electronic music band founded in 1980 in Basildon, Essex, England. Vince Clarke left the band after releasing his first album in 1981. The whole band has always maintained the style of an independent band. The band has released a total of 13 albums and won a brit awards. The unique tunes "new life" and "just can’t get enough" written by clarke have been among the top 20 in the UK.

12. American psychedelic rock band The Doors (1970s)

The Doors is an American rock band founded in Los Angeles in 1965. The band is composed of lead singer jim morrison, keyboard grenade Manzak, drummer John Dansmo and guitarist Robby Krieger, and its music style combines garage rock, blues and psychedelic rock. Morrison died on July 3, 1971, and the band broke up in 1973. This band is only a flash in the pan in the history of rock and roll, but it has released nine albums, and Morrison’s image has become a cultural symbol.

13. American rock band Eagles (1970s-2010s)

Eagles is a rock group founded in Los Angeles in the early 1970s. During the team formation, she released 7 albums and won six Grammy awards. Among Rolling Stones’ 500 greatest albums in history, their other album, Hotel California, ranked 37th. In 1998, the Eagles were inducted into the Rock and Roll Hall of Fame. The orchestra was disbanded in 1980, but reorganized in 1994, released "Hell Freezes Over", and began to tour all over the country, which still won the support of a large number of fans.

14. American soft rock band Fleewood Mac (1960-2010s).

FLEETWOOD MAC was founded in the late 1960s, and its band style has undergone several changes, finally creating a mature and emotional soft rock music style. The album RUMOURS has sold more than 17 million copies in the United States, making it the second best-selling band album in history. The band entered the Rock and Roll Hall of Fame in 1993 and became a famous rock band. FLEETWOOD MAC had a very extensive influence on the pop music scene after the 1980s. Their classic songs have been covered by countless big-name artists for countless times. After many international pop singers became famous, they all admitted on different occasions that FLEETWOOD MAC’s music had an enlightening and far-reaching influence on them.

15. American rock band Foo Fighters(1990-2010s)

Foo Fighters is an American rock band founded by DaveGrohl, a former drummer in Nirvana. On July 4, 1995, the band released an album of the same name. Although all of them included Dave’s solo works, the album was still a quick success in the United States. This band has released 8 albums, won 11 Grammy Awards and won the Best Hard Rock Performance Award in the 45th Grammy. "In Your Honor" is the fifth studio masterpiece released by Foo Fighters. The creative Foo Fighters can’t give up including 20 singles, which are released in the form of double CDs. The arrangement of the music sequence definitely makes the fans see Dave’s broad and borderless music strength again.